{"id":65475,"date":"2025-05-12T12:00:17","date_gmt":"2025-05-12T10:00:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=65475"},"modified":"2025-11-10T18:50:47","modified_gmt":"2025-11-10T18:50:47","slug":"the-rs-computer-pioneering-performance","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/the-rs-computer-pioneering-performance\/","title":{"rendered":"PUMAs TOP-SCHUHE: Der RS-Computer - Wegweisende Leistung"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        PUMAs TOP-SCHUHE: Der RS-Computer - Wegweisende Leistung\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/04\/RS-0-Launch_Computer_G17.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/the-rs-computer-pioneering-performance\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >PUMAs TOP-SCHUHE: Der RS-Computer<\/h1>\n        <div class=\"articleintro\" >Pionierleistung<\/div>\n        <div class=\"date\">12. Mai 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMAs TOP SHOES: The RS-Computer - Pioneering Performance&quot;, \"text\": &quot;What If Your Running Shoe Could Think?\\nIt\\u2019s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u2013 long before athletes synced shoes with smartphones or tracked every step \\u2013 a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/the-rs-computer-pioneering-performance\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/the-rs-computer-pioneering-performance\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/the-rs-computer-pioneering-performance\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-rs-computer-pioneering-performance%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Was w\u00e4re, wenn Ihr Laufschuh denken k\u00f6nnte?<\/strong>\n<strong class=\"textStyle_description\">Es ist leicht anzunehmen, dass Wearable Tech mit dem Aufkommen der Smartwatches geboren wurde. Aber in einer Welt, die von Metriken besessen ist - lange bevor Sportler ihre Schuhe mit Smartphones synchronisierten oder jeden Schritt verfolgten - begann eine stille Revolution. Im Jahr 1985 stellte PUMA bereits eine Frage, die die Zukunft der Sporttechnologie bestimmen sollte: Was w\u00e4re, wenn Ihr Laufschuh denken k\u00f6nnte?<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDer RS-COMPUTER war der erste computerintegrierte Laufschuh der Welt - ein echter Meilenstein in der Entwicklung von Sportschuhen.\u201d<br><strong>Helmut Fischer , MR.PUMA<\/strong> <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">1985<\/span><\/h2>In diesem Jahr beantwortete PUMA diese Frage mit der Einf\u00fchrung des <strong>RS-COMPUTER-Schuh<\/strong>, den ersten Laufschuh der Welt mit einem integrierten Mikrocomputer. Zu einer Zeit, als Kassetten und Disketten die Technologie definierten und Laufschuhe kaum mehr als Schaumstoff und Gummi waren, schloss sich PUMA mit <strong>Biomechanik-Pionier Dr. Peter Cavanagh<\/strong> die Art und Weise, wie Sportler ihre Leistung verstehen, grundlegend zu ver\u00e4ndern.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/46dEzuuGyUs\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/46dEzuuGyUs<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/46dEzuuGyUs\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">Wissenschaft auf Schritt und Tritt<\/strong><\/h2>Entwickelt in Zusammenarbeit mit dem Pionier der Biomechanik <strong>Dr. Peter Cavanagh<\/strong>, war der RS-COMPUTER-Schuh eine radikale Abkehr vom traditionellen Schuhwerk. Anstatt sich nur auf Materialien oder D\u00e4mpfung zu konzentrieren, wurde dieser Schuh fest verdrahtet - buchst\u00e4blich. Ein spezieller Chip in der Ferse misst die <strong>Zeit, Entfernung und verbrannte Kalorien<\/strong>, und erm\u00f6glichte es den L\u00e4ufern, ihre bisherigen Leistungen mit ihren k\u00fcnftigen Zielen zu vergleichen.<br><br>Es war ein <strong data-start=\"2107\" data-end=\"2129\">philosophischer Sprung<\/strong> in der Sportbekleidung: Unterst\u00fctzung von Athleten durch personalisierte Erkenntnisse - ein direkter Ausdruck von PUMAs Bestreben, die <strong data-start=\"2236\" data-end=\"2313\">Innovation und Design vereinen, damit sich die Menschen wohlf\u00fchlen und ihr Bestes geben k\u00f6nnen<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m-07-fullframe-cavanagh-e1746531673954.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDr. Peter Cavanagh\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m18ispo-1985-prof-cavanagh-u-paul-young084-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDr. Peter Cavanagh mit Paul Young\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">Innovation mit dem Athleten im Hinterkopf<\/strong><\/h2>PUMA hatte schon immer eine klare Mission: den Athleten die Werkzeuge zu geben, die sie brauchen <strong>ihr wahres Potenzial zu entfalten<\/strong>. Der RS-COMPUTER Schuh spiegelt unser langj\u00e4hriges Engagement f\u00fcr <strong>Innovation<\/strong>, Wir haben uns nicht von Trends leiten lassen, sondern von echten Erkenntnissen \u00fcber die Leistung und die Bed\u00fcrfnisse von Sportlern. Wir haben immer eng mit den Athleten zusammengearbeitet - zugeh\u00f6rt, getestet, weiterentwickelt - um vision\u00e4re Konzepte in echte, greifbare Vorteile zu verwandeln.<br><br>Die Geschichte des RS-COMPUTERs ist also eng verbunden mit <strong>Bill Rodgers<\/strong>, der legend\u00e4re amerikanische Marathonl\u00e4ufer und PUMA-Botschafter. Er dominierte den Boston Marathon - den H\u00f6hepunkt des Stra\u00dfenlaufs - mit <strong>vier Siege<\/strong>, darunter drei aufeinanderfolgende Siege von 1978 bis 1980.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Bill-Rorgers-x-Puma-ohne-Leine.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Dr. Cavanagh analysierte sp\u00e4ter einen von Rodgers\u2019 Marathonschuhen und nannte ihn <strong>\u201cSo primitiv, dass man sich fragt, warum er sich nicht \u00f6fter verletzt hat.\u201d <\/strong>Diese Analyse veranlasste Cavanagh zu einer leistungsorientierten Innovation, aus der schlie\u00dflich der RS-COMPUTER-Schuh hervorging.<br><br>Jahrzehnte sp\u00e4ter sind die Entwicklungsprinzipien des RS-COMPUTERs <strong>sind auch in der heutigen datengesteuerten Laufkultur noch aktuell.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cBei der RS ging es nicht nur um Daten, sondern auch darum, diese Daten zu nutzen, um Verletzungen vorzubeugen und die Leistung zu verbessern - Ziele, die heute genauso wichtig sind wie im Jahr 1985.\u201d<br><strong>Dr. Peter Cavanagh reflektiert.<\/strong> <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m-20-rs-computer.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">2018<\/span><br><\/h2><strong class=\"textStyle_description\">Das Comeback<\/strong><br><br>Mehr als drei Jahrzehnte sp\u00e4ter, im Jahr 2018, hat PUMA diesen Meilenstein mit einer limitierten Neuauflage des RS Computerschuhs wieder aufgegriffen. Aber es war nicht nur ein nostalgischer Zug - es war ein <strong data-start=\"2516\" data-end=\"2536\">strategisches Signal<\/strong>. Die aktualisierte Version behielt das Retro-Design bei, wies aber <strong data-start=\"2597\" data-end=\"2637\">USB-Laden, Bluetooth-Verbindung<\/strong>, und ein <strong data-start=\"2646\" data-end=\"2665\">RS-COMPUTER-Anwendung<\/strong> um die Leistung in Echtzeit \u00fcber das Smartphone zu verfolgen.<br><br>Der Relaunch fiel mit einem Richtungswechsel in unserem Unternehmen zusammen. PUMA begann, den Grundstein f\u00fcr eine vollst\u00e4ndige R\u00fcckkehr zu <strong data-start=\"2864\" data-end=\"2895\">Leistungsstarker Betrieb<\/strong>, nicht um schnelle Einnahmen zu erzielen, sondern um <strong data-start=\"2932\" data-end=\"2965\">Wiederherstellung der langfristigen Glaubw\u00fcrdigkeit<\/strong> unter Sportlern. Bei der aktualisierten RS ging es nicht nur darum, die Vergangenheit zu ehren, sondern auch um eine <strong data-start=\"3043\" data-end=\"3083\">Erinnerung an den Pioniergeist von PUMA<\/strong>.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_058_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_059_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_053_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">2021<\/span><\/h2>Im Jahr 2021 kehren wir offiziell in die <strong data-start=\"3178\" data-end=\"3201\">Kernmarkt Laufen<\/strong>. Nachdem wir uns jahrelang auf Lifestyle-Segmente konzentriert haben, haben wir neu entwickelte Laufschuhmodelle vorgestellt <i>mit unserer neuen, innovativen NITRO Foam Technologie<\/i> - entwickelt, um den Input und die Leistung von Spitzensportlern zu ber\u00fccksichtigen. Der Wechsel markiert eine R\u00fcckkehr zu unseren Wurzeln - in Anlehnung an die Innovation der RS-COMPUTER-\u00c4ra - und eine erneute Konzentration auf Funktion und Form.<br><br><h2><span class=\"textStyle_intro\">2025<\/span><\/h2>Heute steht unser Engagement, Sportler durch Innovation und Design zu unterst\u00fctzen, genauso fest wie in den 80er Jahren, als der RS-COMPUTER Schuh eingef\u00fchrt wurde. Auf diesem Erbe aufbauend, bietet PUMA weiterhin Technologien an, die L\u00e4ufern helfen, ihre Leistung zu verstehen und zu verbessern.<br><br>Zum Beispiel mit unserem <a href=\"https:\/\/www.puma-catchup.com\/de\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\">Projekt3, bei dem wir Amateur-L\u00e4ufer versorgen<\/a> mit Zugang zum <strong>dieselben Ressourcen, Werkzeuge und Technologien<\/strong> die normalerweise Profisportlern vorbehalten sind.<br><br>Oder mit dem <a href=\"https:\/\/www.puma-catchup.com\/de\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\">FAST-R3 Nitro Elite 3<\/a>, wo Innovation und Design zusammenkamen, um einen neuen Ma\u00dfstab f\u00fcr den Leistungssport zu setzen, best\u00e4tigen unsere \u00dcberzeugung, dass <strong>jeder L\u00e4ufer - nicht nur die Profis - es verdient, gesehen und unterst\u00fctzt zu werden und sein volles Potenzial zu entfalten<\/strong>.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Original-1986.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/P_S_TJR_00950_highres_1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/FAST-R-3-Shoe.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">Innovation liegt in unserer DNA<\/strong><\/h2>Von <strong data-start=\"5093\" data-end=\"5109\">Abebe Bikila<\/strong> die Verteidigung seines olympischen Goldes in PUMA-Schuhen im Jahr 1964, bis <strong data-start=\"5163\" data-end=\"5179\">Bill Rodgers<\/strong> die in den 1980er Jahren das urspr\u00fcngliche Running Institute der Marke leiteten, bis hin zu den heutigen Marathonl\u00e4ufern, die wie Profis trainieren. <b>Innovation lag schon immer in unserer DNA.<\/b><br><br>Die <strong data-start=\"5361\" data-end=\"5381\">RS-COMPUTER Schuh<\/strong> ist nicht nur ein St\u00fcck Geschichte. Es war <strong data-start=\"5423\" data-end=\"5456\">seiner Zeit voraus<\/strong>\u00a0- ein digitaler Wegbereiter, der es wagte, sich vorzustellen, was m\u00f6glich war. Fast 40 Jahre sp\u00e4ter ist diese Vision immer noch intakt.<br><br><strong>Wenn PUMA sein n\u00e4chstes Kapitel im Performance-Running schreibt, tun wir dies mit einem klaren Versprechen:<\/strong><br><br><strong class=\"textStyle_description\">Wir verbinden Innovation und Design, damit Sie sich optimal f\u00fchlen.<\/strong><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1968.png\" alt=\"RS-Computer Ad from 1968\" \/><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/The-Top-15-Shoes-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.709375  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/1986_RS-Elektronik_Computerschuh-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1986.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Weitere Nachrichten<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"65282\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/FAST-R-3-Header-final.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Laufende Revolution: Romain Girard erkl\u00e4rt die Wissenschaft hinter dem Fast-R 3<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAm Boston-Marathon-Wochenende haben wir unsere bisher fortschrittlichste Ausr\u00fcstung f\u00fcr den Renntag vorgestellt: den Fast-R NITRO\u2122 Elite 3. Als unser schnellster Laufschuh aller Zeiten wird der FAST-R 3 f\u00fcr Aufsehen sorgen - und Rekorde brechen. Wir haben uns mit Romain Girard, PUMAs VP of Innovation, unterhalten, um mehr \u00fcber die Technik, die Tests und die Gr\u00fcnde zu erfahren, die diesen Schuh zu einem echten Game-Changer machen.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"63895\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Projekt3: Rennen wie ein Profi<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tProject3, unser einzigartiges Laufprogramm, bietet Marathonl\u00e4ufern der unteren Leistungsklasse ein Rennerlebnis auf Profi-Niveau. Mit jeweils 100 Pl\u00e4tzen f\u00fcr den Boston-Marathon und den London-Marathon 2025 erhalten die Teilnehmer Elite-Coaching, moderne Ausr\u00fcstung und die Chance auf gro\u00dfe Preise. Ein Gewinn f\u00fcr die L\u00e4ufer - und f\u00fcr PUMA, wie Lucas Maher, Athlete Activation Manager @Run\/Train, erkl\u00e4rt, wie das Programm neue Verbindungen schafft. Lesen Sie weiter, um zu erfahren, wie Project3 die Welt des Marathons umgestaltet.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprevb043524b-ed97-4a10-9e28-932013b931f7\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenextb043524b-ed97-4a10-9e28-932013b931f7\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_b043524b-ed97-4a10-9e28-932013b931f7\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"b043524b-ed97-4a10-9e28-932013b931f7\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\">Wie Sie Ihre zuk\u00fcnftigen Stiefel schn\u00fcren<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Eine perfekte Passform ist das, was sich auf dem Spielfeld auszahlt, wenn es um den perfekten Fu\u00dfballschuh geht. Mit unserer NETFIT-Technologie, die wir auf den PUMA FUTURE angewendet haben, geht es nicht mehr um den perfekten Schuh, sondern um die perfekte Schn\u00fcrung.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">PUMAs BVB-Trikot legt Fanshop lahm<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die BVB-Fans toben nach dem 5:0 ihrer Mannschaft und machen den BVB-Onlineshop \u201ckaputt\u201d. Genau 9009 BVB-Sondertrikots hatte PUMA anfertigen lassen, doch nach zweieinhalb Stunden war alles weg.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Ja, du kannst deine Turnschuhe in die Waschmaschine stecken!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir alle lieben Turnschuhe. Und wir tragen sie oft. Daher wird fr\u00fcher oder sp\u00e4ter der Tag kommen, an dem sie nicht mehr neu aussehen. Dann kommt die Frage auf: Waschen ja oder nein?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">F1-Champion Lewis Hamilton \u00e4u\u00dfert sich im Rahmen der PUMA-Kampagne \"Only See Great\"<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Im Rahmen unserer \"ONLY SEE GREAT\"-Kampagne haben wir mit dem siebenfachen Formel-1-Weltmeister Lewis Hamilton \u00fcber seine Vision von Gr\u00f6\u00dfe im Sport und im Leben gesprochen. Begleitend zu dieser Kampagne hat PUMA f\u00fcr Lewis Hamilton die Sonderedition des Rennschuhs Speedcat Pro Spectra in den emblematischen Farben der Kampagne entworfen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">PUMAs LQD CELL-Technologie steigert Ihr Training<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Sto\u00dfd\u00e4mpfend, weich und verdammt stabil: das ist PUMAs LQD CELL Technologie.\nDas D\u00e4mpfungssystem aus den 90er Jahren wurde Anfang des Jahres in PUMAs neuer Technologieplattform neu aufgelegt. Jetzt bringt LQD CELL auch unsere Trainingsschuhe auf Vordermann!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Schuhe, die nur zum Laufen gemacht sind - das war gestern. Mit dem neuen LQD CELL Origin AR von PUMA kann man nicht nur tragen, sondern auch ein interaktives Spiel damit spielen, scannen und lustige Effekte zu Bildern und Videos hinzuf\u00fcgen. Au\u00dferdem sind sie verdammt bequem!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">F\u00fcr immer bessere Verpackungen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Schuhkartons, die Sie heute in unseren Gesch\u00e4ften sehen, sehen aus wie immer, rot, gr\u00fcn oder schwarz, aber jetzt haben sie ein Geheimnis: Sie verwenden deutlich weniger Karton als fr\u00fcher.\nIm Rahmen seiner 10FOR25-Ziele untersucht PUMA den \u00f6kologischen Fu\u00dfabdruck des gesamten Unternehmens und strebt an, Nachhaltigkeit in alle unsere Produkte einzubinden, um einen positiven Einfluss auf die Umwelt zu haben. Bessere Verpackungen sind ein Teil dieses Weges.\n\"Wir haben einen ganzheitlichen Blick auf das Design unserer Schuhkartons geworfen und festgestellt, dass wir zu viel Material verwenden\", sagt Jordan Eichenberger, Head of Labelling and Packaging bei PUMA Group Sourcing.\nJordan und sein Team begannen mit einer Neugestaltung der Kartons und suchten nach M\u00f6glichkeiten, die Menge des verwendeten Materials zu reduzieren, w\u00e4hrend die Kartons genauso stabil blieben wie zuvor.\nIndem wir weniger Material f\u00fcr unsere Schuhkartons verwenden, sparen wir 2800 Tonnen Karton pro Jahr ein. Wenn man bedenkt, dass f\u00fcr eine Tonne Karton etwa 12 B\u00e4ume ben\u00f6tigt werden, konnten durch die Gewichtsreduzierung der Schuhkartons 33600 B\u00e4ume eingespart werden - mehr B\u00e4ume als im New Yorker Central Park.\nAber wir gehen sogar noch einen Schritt weiter, denn die Kartons bestehen aus mehr als 95 % (nach Gewicht) recyceltem Karton.\nIm Rahmen unserer 10FOR25-Strategie werden wir auch die verbrauchernahen Plastikt\u00fcten aus unseren eigenen und von uns betriebenen Gesch\u00e4ften verbannen und, wo immer m\u00f6glich, unsere Einzelhandelslieferungen nachhaltiger gestalten.\nUnsere verbraucherseitigen Plastikt\u00fcten bestehen bereits aus 80% recyceltem Material, aber im Jahr 2021 werden wir ihre Verwendung um die H\u00e4lfte reduzieren. In Zahlen ausgedr\u00fcckt sind das 200 Tonnen Kunststoff, die wir nicht verwendet haben.\nAber wir werden nicht dabei stehen bleiben. W\u00e4hrend wir in unseren eigenen und von uns betriebenen Gesch\u00e4ften in L\u00e4ndern wie China und Indien bereits keine Plastikt\u00fcten mehr verwenden, werden wir bis 2023 \u00fcberall auf der Welt keine Plastikt\u00fcten mehr verwenden.\nStattdessen wird PUMA in seinen Gesch\u00e4ften nur noch recycelte und FSC-zertifizierte Papiert\u00fcten verwenden, ganz gleich, ob Sie in Herzogenaurach, auf der Fifth Avenue oder in Krasnojarsk einkaufen.\nDie Umstellung auf nachhaltigere Alternativen f\u00fcr unsere Kunden war nicht ohne Herausforderungen, wie Martina Lagler, Senior Teamhead Global Retail Business Development, erkl\u00e4rt.\n\"Die Entwicklungsphase war also eine ziemliche Herausforderung, und ich bin sehr froh, dass wir nun endlich eine so hochwertige Tasche anbieten k\u00f6nnen. Wir mussten auch sicherstellen, dass wir \u00fcber die entsprechenden Dokumente verf\u00fcgten, um die vollst\u00e4ndige R\u00fcckverfolgbarkeit des Materials und seines Recyclinganteils \u00fcber die gesamte Produktionskette hinweg zu gew\u00e4hrleisten\", erinnert sich Martina.\nUnd in unseren Gesch\u00e4ften passiert noch mehr: Unsere Kunden, die ihre PUMA-Eink\u00e4ufe f\u00fcr einen besonderen Menschen einpacken m\u00f6chten, erhalten demn\u00e4chst auch eine Geschenkt\u00fcte aus recyceltem und FSC-zertifiziertem Papier. Die T\u00fcten, die PUMA f\u00fcr den Versand von Online-Bestellungen verwendet, werden ebenfalls aus 100% recyceltem Kunststoff hergestellt und wir haben nachhaltigere Alternativen f\u00fcr die Kleiderb\u00fcgel und Schuhspanner in unseren Gesch\u00e4ften gefunden.\nAndere Verpackungsverbesserungen sind f\u00fcr PUMA-Kunden vielleicht weniger offensichtlich, da sie nur dazu dienen, unsere Produkte w\u00e4hrend des Transports trocken und sauber zu halten. Aber auch die Polyethylenbeutel, die unsere Kleidung und Accessoires auf dem Weg zum Gesch\u00e4ft und in den Lagern sch\u00fctzen, werden ab Fr\u00fchjahr\/Sommer 2022 ausschlie\u00dflich aus recyceltem Polyethylen hergestellt. Au\u00dferdem haben wir die durchschnittliche Dicke dieser Beutel von 50 auf 30 Mikrometer reduziert, was einer Verringerung um 60% entspricht und wiederum 400 Tonnen Material pro Jahr einspart.\nMit all diesen Ma\u00dfnahmen werden wir einen weiteren Schritt auf unserem Weg machen, PUMA nachhaltiger zu machen und FOREVER BETTER zu sein.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf hat f\u00fcr Sie gesorgt<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, Florida, steht f\u00fcr Themenparks, Palmen und Golf! Vor allem zu Beginn eines jeden Jahres: Jedes Jahr im Januar findet in Orlando die Professional Golfers\u2019 Association (PGA) Show, die gr\u00f6\u00dfte Fachmesse der Branche, statt.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, nicht 50. Aber wir konnten nicht widerstehen.\n50 Jahre sind ein beeindruckendes Alter f\u00fcr einen Schuh. Vor allem, wenn er in den letzten f\u00fcnf Jahrzehnten ein klassisches Must-Have f\u00fcr jede Generation war und ist.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Spitzensportler feiern PUMAs neue Sprint-Spikes: evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA hat gerade seinen technischsten Spike seit Jahren ver\u00f6ffentlicht, den evoSPEED TOKYO, einschlie\u00dflich der Versionen FUTURE und BRUSH. Nur eine Woche nach der Markteinf\u00fchrung wurden die neuen Spikes von unseren Athleten rund um den Globus in Forever Faster-Manier beworben, mit einer Gesamtreichweite von 2,7 Millionen auf Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, ein Jahrzehnt ungebrochen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16. August 2009: Es ist der Tag des 100-Meter-Finales der Leichtathletik-Weltmeisterschaften und alle Augen sind auf Bahn 4 gerichtet, auf die von Usain Bolt. Ein paar Sekunden lang h\u00e4tte man eine Stecknadel fallen h\u00f6ren k\u00f6nnen.\nDann dauert es nicht l\u00e4nger als 9,58 Sekunden, bis Usain Bolt in die Geschichtsb\u00fccher eingeht und f\u00fcr mindestens die n\u00e4chsten 10 Jahre der schnellste Mann der Welt ist.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA pr\u00e4sentiert die erste Selena Gomez \"Strong Girl\" Kollektion!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    S\u00e4ngerin, Schauspielerin und PUMA-Botschafterin Selena Gomez ist nicht nur eine der talentiertesten K\u00fcnstlerinnen, sondern auch das st\u00e4rkste M\u00e4dchen, das wir kennen!\nDurch die Verbindung ihrer Kraft und Stimme mit PUMAs Tradition in Sport und Mode haben die beiden die st\u00e4rkste Kollektion entwickelt, die wir bisher gesehen haben: SG x PUMA Strong Girl!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Was es braucht, um vegane Schuhe herzustellen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA erweitert stetig sein Angebot f\u00fcr Menschen, die einen veganen Lebensstil f\u00fchren und auf alle Arten von tierischen Produkten verzichten wollen, nicht nur in ihrer Nahrung, sondern auch in ihrer Kleidung. Aber was macht einen veganen Schuh vegan?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Das Geheimnis von TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Zukunft trifft auf Retro! Im Jahr 1990 f\u00fchrte PUMA seine bisher fortschrittlichste D\u00e4mpfung ein: TRINOMIC. Diese innovative Technologie wurde in einer Vielzahl von Schuhen eingesetzt und bestand aus einem sechseckigen System in der Sohle, das die Last komprimiert und zur\u00fcckfedert.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\">Willst du schneller laufen?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dann trainieren Sie doch einfach wie Usain Bolt. Haben Sie sich jemals gefragt, wie sein Trainingsprogramm funktioniert? Hier teilt er seine Trainingstipps mit CATch Up.\nLesen Sie weiter, wenn Sie schneller werden wollen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    K-Pop-Fans, das ist etwas f\u00fcr euch! Die koreanische Band NCT 127 hat sich der PUMA-Familie als neuer Asien-Pazifik-Botschafter angeschlossen! NCT 127 ist eine bekannte K-Pop-Boygroup, die bei der j\u00fcngeren Generation (Gen Z und Gen Alpha) in der gesamten APAC-Region, einschlie\u00dflich Japan, China, Singapur und Thailand, gro\u00dfe Popularit\u00e4t erlangt hat.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HEILIGES MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir sind immer noch erstaunt! PUMA-Athletin Molly Seidel lief bei den Olympischen SpielenTM ein beeindruckendes Rennen im Marathon der Frauen und sicherte sich mit einer Zeit von 2:27:46 die Bronzemedaille in ihrem dritten Marathon \u00fcberhaupt. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Was h\u00f6ren unsere Spitzenspieler?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Willst du dribbeln, zentrieren und Tore schie\u00dfen wie Sergio Ag\u00fcero, David Silva oder Romelu Lukaku? PUMA Football kann dir dabei helfen!\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Pride Month bei PUMA: Interview mit der Profi-Golfsportlerin, Social-Media-Influencerin und Verfechterin von LGBTQ+-Rechten, Tisha Alyn<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Profigolferin und PUMA-Sportlerin Tisha Alyn hat ihr Coming-out vor einigen Jahren \u00f6ffentlich gemacht, um anderen Menschen Mut zu machen, sich selbst zu sein. Noch heute bezeichnet Tisha ihr Coming-out als einen der wichtigsten Tage in ihrem Leben. Sie setzt sich stark f\u00fcr die Rechte von LGBTQ+ ein und ist auf vielen LGBTQ+-bezogenen Veranstaltungen zu sehen.\nCATch Up hatte die Gelegenheit, das Multitalent zu interviewen. Wir fragten sie nach den positiven Ver\u00e4nderungen f\u00fcr die queere Gemeinschaft im Golfsport in den letzten Jahren, wo noch Handlungsbedarf besteht und nach ihren pers\u00f6nlichen Erfahrungen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">Mit 53 Jahren ist PUMA-Fu\u00dfballspieler \"King\" Kazu Miura der \u00e4lteste Spieler in Japans J.League<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Als der Japaner Kazuyoshi Miura 1986 sein erstes Profispiel f\u00fcr die brasilianische Mannschaft Santos bestritt, waren Neymar Jr., Luis Su\u00e1rez und Antoine Griezmann noch nicht geboren. Doch am Mittwoch wurde Miura, oder \"King\" Kazu, wie er von seinen Fans genannt wird, mit 53 Jahren, 6 Monaten und 28 Tagen der \u00e4lteste Spieler in Japans h\u00f6chster Profiliga.\nDer 1967 geborene Miura zog schon in jungen Jahren nach Brasilien und gab sein Profideb\u00fct f\u00fcr Santos, den Verein, bei dem auch Neymar Jr. 23 Jahre sp\u00e4ter sein erstes Spiel f\u00fcr die \"Brasileir\u00e3o\" bestreiten sollte. Seine lange Karriere als St\u00fcrmer f\u00fchrte ihn zu anderen Vereinen in Brasilien, aber auch nach Italien, Kroatien, Australien und in seine Heimat Japan. Er wurde auch zu einem der besten Torsch\u00fctzen der japanischen Nationalmannschaft, f\u00fcr die er zwischen 1990 und 2000 89 Spiele bestritt und 55 Tore erzielte. Er hat bereits den Rekord f\u00fcr den \u00e4ltesten Torsch\u00fctzen der J.League aufgestellt, als er im M\u00e4rz 2017 im Alter von 50 Jahren ein Tor erzielte.\nSeit 34 Jahren ist Miura ein stolzes Mitglied der PUMA-Familie. Sein neuer Rekord am Mittwoch war auch eine Gelegenheit f\u00fcr PUMA Japan, den PUMA KING Fu\u00dfballschuh mit einer speziellen Widmung auf dem Leder zu pr\u00e4sentieren: KAZU mit einer Krone daneben und den portugiesischen Worten \"Boa Sorte\", was \"Viel Gl\u00fcck\" bedeutet, darunter.\n\n\n \n\n\n\n\n\n\n\n\n\n\nDiesen Beitrag auf Instagram anzeigen\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nEin Beitrag geteilt von \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) am 23. Sep 2020 um 5:30 Uhr PDT\n\n\n\n \nEs mag nicht so einfach sein, sich im Alter von 53 Jahren von einem Profifu\u00dfballspiel zu erholen, verglichen mit jemandem in seinen 20ern, aber King Kazu ist fest entschlossen, weiter zu spielen. Seine vielen Fans danken ihm daf\u00fcr!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Was w\u00e4re, wenn Ihr Laufschuh denken k\u00f6nnte?<br \/>\nEs ist leicht anzunehmen, dass Wearable Tech mit dem Aufkommen der Smartwatches geboren wurde. Aber in einer Welt, die von Metriken besessen ist - lange bevor Sportler ihre Schuhe mit Smartphones synchronisierten oder jeden Schritt verfolgten - begann eine stille Revolution. Im Jahr 1985 stellte PUMA bereits eine Frage, die die Zukunft der Sporttechnologie bestimmen sollte: Was w\u00e4re, wenn Ihr Laufschuh denken k\u00f6nnte?<\/p>","protected":false},"author":10,"featured_media":8589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":15752,"meta-headline":"PUMAs TOP SHOES: The RS-Computer","footnotes":""},"categories":[18],"class_list":["post-65475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":65475,"post_author":"10","post_date":"2025-05-12 12:00:17","post_date_gmt":"2025-05-12 10:00:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":8589},\"headline\":\"PUMAs TOP SHOES: The RS-Computer\",\"content\":\"Pioneering Performance\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What If Your Running Shoe Could Think?\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;It\\u0026rsquo;s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u0026ndash; long before athletes synced shoes with smartphones or tracked every step \\u0026ndash; a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\u0026lt;\/strong\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS-COMPUTER was the world\\u0026rsquo;s first computer-integrated running shoe \\u0026mdash; one of the true milestones in the evolution of athletic footwear.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer , MR.PUMA\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;1985\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;That year, PUMA answered that question with the launch of the \\u0026lt;strong\\u0026gt;RS-COMPUTER Shoe\\u0026lt;\/strong\\u0026gt;, the world\\u0026rsquo;s first running shoe embedded with a microcomputer. At a time when cassette tapes and floppy disks defined technology, and running shoes were little more than foam and rubber, PUMA partnered with \\u0026lt;strong\\u0026gt;biomechanics pioneer Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt; to fundamentally change how athletes understood their performance.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"46dEzuuGyUs\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Science in Every Step\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Developed in collaboration with biomechanics pioneer \\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt;, the RS-COMPUTER shoe was a radical departure from traditional footwear. Instead of focusing solely on materials or cushioning, this shoe came hardwired \\u0026ndash; literally. A custom chip embedded in the heel measured \\u0026lt;strong\\u0026gt;time, distance, and calories burned\\u0026lt;\/strong\\u0026gt;, and allowed runners to compare past performance against future goals.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It was a \\u0026lt;strong data-start=\\u0026quot;2107\\u0026quot; data-end=\\u0026quot;2129\\u0026quot;\\u0026gt;philosophical leap\\u0026lt;\/strong\\u0026gt; in sportswear: empowering athletes through personalized insights \\u0026ndash; a direct expression of PUMA\\u0026rsquo;s drive to \\u0026lt;strong data-start=\\u0026quot;2236\\u0026quot; data-end=\\u0026quot;2313\\u0026quot;\\u0026gt;blend innovation and design to make people feel and perform at their best\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"aspect\":\"1\",\"images\":[{\"id\":65510},{\"id\":65512}],\"headlines\":[\"\",\"\"],\"captions\":[\"Dr. Peter Cavanagh\",\"Dr. Peter Cavanagh with Paul Young\"],\"showCaptions\":[true,true],\"className\":\"\",\"style\":\"2\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation with the Athlete in Mind\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;PUMA always set out with a clear mission: to give athletes the tools they needed \\u0026lt;strong\\u0026gt;to unleash their true best\\u0026lt;\/strong\\u0026gt;. The RS-COMPUTER shoe reflects our long-standing commitment to \\u0026lt;strong\\u0026gt;innovation\\u0026lt;\/strong\\u0026gt;, driven not by trend, but by real insight into athlete performance and needs. We have always worked closely with athletes \\u0026ndash; listening, testing, evolving \\u0026ndash; to turn visionary concepts into real, tangible benefits.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thus, the RS-COMPUTER\\u0026rsquo;s story is closely tied to \\u0026lt;strong\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt;, the legendary American marathoner and PUMA ambassador. He dominated the Boston Marathon \\u0026ndash; the pinnacle of road racing \\u0026ndash; with \\u0026lt;strong\\u0026gt;four victories\\u0026lt;\/strong\\u0026gt;, including three consecutive wins from 1978 to 1980.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65621},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Dr. Cavanagh later analyzed one of Rodgers\\u0026rsquo; marathon-winning shoes and called it \\u0026lt;strong\\u0026gt;\\u0026ldquo;so primitive you wonder how he didn\\u0026rsquo;t get injured more.\\u0026rdquo; \\u0026lt;\/strong\\u0026gt;This analysis pushed Cavanagh toward performance-based innovation \\u0026mdash; innovation that would eventually give rise to the RS-COMPUTER shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Decades later, the RS-COMPUTER\\u0026rsquo;s development principles \\u0026lt;strong\\u0026gt;still resonate in today\\u0026rsquo;s data-driven running culture.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS wasn\\u0026rsquo;t just about data, it was about using that data to prevent injury and improve performance, goals that are just as important today as they were in 1985.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh reflects.\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65516},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2018\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;The Comeback\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;More than three decades later, in 2018, PUMA revisited this milestone with a limited reissue of the RS Computer Shoe. But it wasn\\u0026rsquo;t just a nostalgic move \\u0026ndash; it was a \\u0026lt;strong data-start=\\u0026quot;2516\\u0026quot; data-end=\\u0026quot;2536\\u0026quot;\\u0026gt;strategic signal\\u0026lt;\/strong\\u0026gt;. The updated version retained the retro design but featured \\u0026lt;strong data-start=\\u0026quot;2597\\u0026quot; data-end=\\u0026quot;2637\\u0026quot;\\u0026gt;USB charging, Bluetooth connectivity\\u0026lt;\/strong\\u0026gt;, and an \\u0026lt;strong data-start=\\u0026quot;2646\\u0026quot; data-end=\\u0026quot;2665\\u0026quot;\\u0026gt;RS-COMPUTER app\\u0026lt;\/strong\\u0026gt; to track performance in real time via smartphone.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The re-launch coincided with a shift in our company direction. PUMA began laying the foundation for a full return to \\u0026lt;strong data-start=\\u0026quot;2864\\u0026quot; data-end=\\u0026quot;2895\\u0026quot;\\u0026gt;serious performance running\\u0026lt;\/strong\\u0026gt;, not to chase fast revenue, but to \\u0026lt;strong data-start=\\u0026quot;2932\\u0026quot; data-end=\\u0026quot;2965\\u0026quot;\\u0026gt;rebuild long-term credibility\\u0026lt;\/strong\\u0026gt; among athletes. The updated RS wasn\\u0026rsquo;t just about honoring the past; it was a \\u0026lt;strong data-start=\\u0026quot;3043\\u0026quot; data-end=\\u0026quot;3083\\u0026quot;\\u0026gt;reminder of PUMA\\u0026rsquo;s pioneering spirit\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":65582},{\"id\":65580},{\"id\":65581}],\"captions\":[],\"className\":\"\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2021\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;In 2021, we made our official return to the \\u0026lt;strong data-start=\\u0026quot;3178\\u0026quot; data-end=\\u0026quot;3201\\u0026quot;\\u0026gt;core running market\\u0026lt;\/strong\\u0026gt;. After years focused on lifestyle segments, we debuted newly developed running shoe models \\u0026lt;i\\u0026gt;featuring our new cutting edge NITRO Foam technology\\u0026lt;\/i\\u0026gt; \\u0026ndash; designed with elite athlete input and performance in mind. The shift marked a return to our roots \\u0026ndash; echoing the innovation of the RS-COMPUTER era \\u0026ndash; and a renewed focus on function and form.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2025\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;Today, our commitment to empower athletes through innovation and design stands as firm as in the 80s, when the RS-COMPUTER shoe was introduced. Building on it\\u0026rsquo;s legacy, PUMA continues to provide technology to help runners understand and improve their performance.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;For example, with our \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\\u0026quot;\\u0026gt;Project3 where we provide amateur runners\\u0026lt;\/a\\u0026gt; with access to the \\u0026lt;strong\\u0026gt;same resources, tools, and technology\\u0026lt;\/strong\\u0026gt; typically reserved for professional athletes.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Or with the \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\\u0026quot;\\u0026gt;FAST-R3 Nitro Elite 3\\u0026lt;\/a\\u0026gt;, where innovation and design came together to shape a new benchmark in performance running, affirm our belief that \\u0026lt;strong\\u0026gt;every runner \\u0026ndash; not just the pros \\u0026ndash; deserve to be seen, supported, and equipped to unleash their full potential\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":65603},{\"id\":65671},{\"id\":65347}],\"captions\":[],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation is in our DNA\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;From \\u0026lt;strong data-start=\\u0026quot;5093\\u0026quot; data-end=\\u0026quot;5109\\u0026quot;\\u0026gt;Abebe Bikila\\u0026lt;\/strong\\u0026gt; defending his Olympic gold in PUMA shoes in 1964, to \\u0026lt;strong data-start=\\u0026quot;5163\\u0026quot; data-end=\\u0026quot;5179\\u0026quot;\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt; leading the brand\\u0026rsquo;s original Running Institute in the 1980s, to today\\u0026rsquo;s sub-elite marathoners training like pros \\u0026ndash; \\u0026lt;b\\u0026gt;Innovation was always in our DNA.\\u0026lt;\/b\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The \\u0026lt;strong data-start=\\u0026quot;5361\\u0026quot; data-end=\\u0026quot;5381\\u0026quot;\\u0026gt;RS-COMPUTER shoe\\u0026lt;\/strong\\u0026gt; isn\\u0026rsquo;t just a piece of history. 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Nearly 40 years later, that vision remains intact.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;As PUMA writes its next chapter in performance running, we do so with a clear promise:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;We blend innovation and design to empower you to feel your best.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026lt;img decoding=\\u0026quot;async\\u0026quot; style=\\u0026quot;max-width: 100%; height: auto;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1968.png\\u0026quot; alt=\\u0026quot;RS-Computer Ad from 1968\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":65613},{\"id\":65579},{\"id\":65602}],\"headlines\":[\"\",\"\",\"\"],\"captions\":[],\"showCaptions\":[false,false,false],\"className\":\"\",\"aspect\":\"0\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":65282},{\"id\":63895}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMAs TOP SHOES: The RS-Computer - Pioneering Performance","post_excerpt":"What If Your Running Shoe Could Think?\nIt\u2019s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \u2013 long before athletes synced shoes with smartphones or tracked every step \u2013 a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-rs-computer-pioneering-performance","to_ping":"","pinged":"","post_modified":"2025-11-10 18:50:47","post_modified_gmt":"2025-11-10 18:50:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=65475","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":65475,"author":"10","date":"2025-05-12 12:00:17","date_gmt":"2025-05-12 10:00:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":8589},\"headline\":\"PUMAs TOP SHOES: The RS-Computer\",\"content\":\"Pioneering Performance\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What If Your Running Shoe Could Think?\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;It\\u0026rsquo;s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u0026ndash; long before athletes synced shoes with smartphones or tracked every step \\u0026ndash; a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\u0026lt;\/strong\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS-COMPUTER was the world\\u0026rsquo;s first computer-integrated running shoe \\u0026mdash; one of the true milestones in the evolution of athletic footwear.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer , MR.PUMA\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;1985\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;That year, PUMA answered that question with the launch of the \\u0026lt;strong\\u0026gt;RS-COMPUTER Shoe\\u0026lt;\/strong\\u0026gt;, the world\\u0026rsquo;s first running shoe embedded with a microcomputer. At a time when cassette tapes and floppy disks defined technology, and running shoes were little more than foam and rubber, PUMA partnered with \\u0026lt;strong\\u0026gt;biomechanics pioneer Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt; to fundamentally change how athletes understood their performance.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"46dEzuuGyUs\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Science in Every Step\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Developed in collaboration with biomechanics pioneer \\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt;, the RS-COMPUTER shoe was a radical departure from traditional footwear. Instead of focusing solely on materials or cushioning, this shoe came hardwired \\u0026ndash; literally. A custom chip embedded in the heel measured \\u0026lt;strong\\u0026gt;time, distance, and calories burned\\u0026lt;\/strong\\u0026gt;, and allowed runners to compare past performance against future goals.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It was a \\u0026lt;strong data-start=\\u0026quot;2107\\u0026quot; data-end=\\u0026quot;2129\\u0026quot;\\u0026gt;philosophical leap\\u0026lt;\/strong\\u0026gt; in sportswear: empowering athletes through personalized insights \\u0026ndash; a direct expression of PUMA\\u0026rsquo;s drive to \\u0026lt;strong data-start=\\u0026quot;2236\\u0026quot; data-end=\\u0026quot;2313\\u0026quot;\\u0026gt;blend innovation and design to make people feel and perform at their best\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"aspect\":\"1\",\"images\":[{\"id\":65510},{\"id\":65512}],\"headlines\":[\"\",\"\"],\"captions\":[\"Dr. Peter Cavanagh\",\"Dr. Peter Cavanagh with Paul Young\"],\"showCaptions\":[true,true],\"className\":\"\",\"style\":\"2\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation with the Athlete in Mind\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;PUMA always set out with a clear mission: to give athletes the tools they needed \\u0026lt;strong\\u0026gt;to unleash their true best\\u0026lt;\/strong\\u0026gt;. The RS-COMPUTER shoe reflects our long-standing commitment to \\u0026lt;strong\\u0026gt;innovation\\u0026lt;\/strong\\u0026gt;, driven not by trend, but by real insight into athlete performance and needs. We have always worked closely with athletes \\u0026ndash; listening, testing, evolving \\u0026ndash; to turn visionary concepts into real, tangible benefits.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thus, the RS-COMPUTER\\u0026rsquo;s story is closely tied to \\u0026lt;strong\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt;, the legendary American marathoner and PUMA ambassador. He dominated the Boston Marathon \\u0026ndash; the pinnacle of road racing \\u0026ndash; with \\u0026lt;strong\\u0026gt;four victories\\u0026lt;\/strong\\u0026gt;, including three consecutive wins from 1978 to 1980.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65621},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Dr. Cavanagh later analyzed one of Rodgers\\u0026rsquo; marathon-winning shoes and called it \\u0026lt;strong\\u0026gt;\\u0026ldquo;so primitive you wonder how he didn\\u0026rsquo;t get injured more.\\u0026rdquo; \\u0026lt;\/strong\\u0026gt;This analysis pushed Cavanagh toward performance-based innovation \\u0026mdash; innovation that would eventually give rise to the RS-COMPUTER shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Decades later, the RS-COMPUTER\\u0026rsquo;s development principles \\u0026lt;strong\\u0026gt;still resonate in today\\u0026rsquo;s data-driven running culture.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS wasn\\u0026rsquo;t just about data, it was about using that data to prevent injury and improve performance, goals that are just as important today as they were in 1985.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh reflects.\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65516},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2018\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;The Comeback\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;More than three decades later, in 2018, PUMA revisited this milestone with a limited reissue of the RS Computer Shoe. But it wasn\\u0026rsquo;t just a nostalgic move \\u0026ndash; it was a \\u0026lt;strong data-start=\\u0026quot;2516\\u0026quot; data-end=\\u0026quot;2536\\u0026quot;\\u0026gt;strategic signal\\u0026lt;\/strong\\u0026gt;. The updated version retained the retro design but featured \\u0026lt;strong data-start=\\u0026quot;2597\\u0026quot; data-end=\\u0026quot;2637\\u0026quot;\\u0026gt;USB charging, Bluetooth connectivity\\u0026lt;\/strong\\u0026gt;, and an \\u0026lt;strong data-start=\\u0026quot;2646\\u0026quot; data-end=\\u0026quot;2665\\u0026quot;\\u0026gt;RS-COMPUTER app\\u0026lt;\/strong\\u0026gt; to track performance in real time via smartphone.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The re-launch coincided with a shift in our company direction. PUMA began laying the foundation for a full return to \\u0026lt;strong data-start=\\u0026quot;2864\\u0026quot; data-end=\\u0026quot;2895\\u0026quot;\\u0026gt;serious performance running\\u0026lt;\/strong\\u0026gt;, not to chase fast revenue, but to \\u0026lt;strong data-start=\\u0026quot;2932\\u0026quot; data-end=\\u0026quot;2965\\u0026quot;\\u0026gt;rebuild long-term credibility\\u0026lt;\/strong\\u0026gt; among athletes. The updated RS wasn\\u0026rsquo;t just about honoring the past; it was a \\u0026lt;strong data-start=\\u0026quot;3043\\u0026quot; data-end=\\u0026quot;3083\\u0026quot;\\u0026gt;reminder of PUMA\\u0026rsquo;s pioneering spirit\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":65582},{\"id\":65580},{\"id\":65581}],\"captions\":[],\"className\":\"\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2021\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;In 2021, we made our official return to the \\u0026lt;strong data-start=\\u0026quot;3178\\u0026quot; data-end=\\u0026quot;3201\\u0026quot;\\u0026gt;core running market\\u0026lt;\/strong\\u0026gt;. After years focused on lifestyle segments, we debuted newly developed running shoe models \\u0026lt;i\\u0026gt;featuring our new cutting edge NITRO Foam technology\\u0026lt;\/i\\u0026gt; \\u0026ndash; designed with elite athlete input and performance in mind. The shift marked a return to our roots \\u0026ndash; echoing the innovation of the RS-COMPUTER era \\u0026ndash; and a renewed focus on function and form.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2025\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;Today, our commitment to empower athletes through innovation and design stands as firm as in the 80s, when the RS-COMPUTER shoe was introduced. 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Aber in einer Welt, die von Metriken besessen ist - lange bevor Sportler ihre Schuhe mit Smartphones synchronisierten oder jeden Schritt verfolgten - begann eine stille Revolution. Im Jahr 1985 stellte PUMA bereits eine Frage, die die Zukunft der Sporttechnologie bestimmen sollte: Was w\u00e4re, wenn Ihr Laufschuh denken k\u00f6nnte?","status":"publish","password":"","name":"die-rs-computer-pionier-leistung","modified":"2025-11-10 18:50:47","modified_gmt":"2025-11-10 18:50:47","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"12. Mai 2025 um 10:00","date_local":"12. 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