{"id":64296,"date":"2025-02-21T13:02:45","date_gmt":"2025-02-21T12:02:45","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64296"},"modified":"2025-09-28T08:43:56","modified_gmt":"2025-09-28T08:43:56","slug":"puma-takes-top-retail-accounts-to-portugal","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-takes-top-retail-accounts-to-portugal\/","title":{"rendered":"PUMA holt Top-Einzelhandelskunden nach Portugal"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ PUMA bringt Top-Einzelhandelskunden nach Portugal\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Arne-FPF.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-takes-top-retail-accounts-to-portugal\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Showtime in Lissabon: PUMA Teamsport-Gipfel 2025<\/h1>\n        <div class=\"articleintro\" >PUMA holt Top-Einzelhandelskunden nach Portugal <\/div>\n        <div class=\"date\">21. Februar 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Takes Top Retail Accounts to Portugal&quot;, \"text\": &quot;From February 10th\\u201313th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Vom 10. bis 13. Februar empfing unsere BU Teamsport 150 G\u00e4ste von 42 Top-Einzelhandelspartnern aus \u00fcber 20 L\u00e4ndern zum Teamsport Summit in Lissabon. In Zusammenarbeit mit dem portugiesischen Fu\u00dfballverband (FPF) stellten wir unsere neuesten Innovationen vor, enth\u00fcllten spannende Produktpipelines f\u00fcr SS26 und lieferten unvergessliche Markenerlebnisse.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Der Teamsport Summit ist unser <strong>Hauptveranstaltung zur Gewinnung von Gro\u00dfkunden<\/strong> um die neuesten Produkte vorzustellen und Begeisterung f\u00fcr die Teamsport-Produktpalette der kommenden Saisons zu wecken. Drei Tage lang pr\u00e4sentierten wir unsere Produktinnovationen, feierten unsere Partnerschaften und kn\u00fcpften Kontakte zu Branchenf\u00fchrern.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDas war unser bisher gr\u00f6\u00dfter und bester Gipfel! Alles lief perfekt, unsere G\u00e4ste waren sehr beeindruckt und die Begeisterung f\u00fcr unsere SS26-Kollektion war gro\u00df. Ein voller Erfolg f\u00fcr alle Beteiligten.\u201d<br><strong>Matthias B\u00e4umer, Vizepr\u00e4sident BU Teamsport<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >In diesem Jahr, mit dem gr\u00f6\u00dften Fu\u00dfballereignis aller Zeiten vor der T\u00fcr, hatte der Gipfel <strong>Ein Schwerpunkt: die FIFA-Weltmeisterschaft 2026 in den USA, Kanada und Mexiko<\/strong>. Unsere Teamsport-Experten haben die Partner durch unser <strong>Neueste Innovationen im Fu\u00dfball f\u00fcr die Saison SS26<\/strong>, darunter Stiefel, Nationaltrikots, Vereinsbekleidung, Teamkleidung und B\u00e4lle. <strong>Die Reaktion? Absolut elektrisierend!<\/strong> G\u00e4ste von Top-Kunden wie <strong>Intersport<\/strong>, <strong>Sport 2000<\/strong>, <strong>11 Teamsportarten<\/strong>, <strong>Unisport<\/strong>, <strong>fu\u00dfball.com<\/strong> und <strong>Zalando<\/strong>\u00a0genossen jeden Moment dieser Erfahrung.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Collaboration.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Ein Gipfeltreffen voller H\u00f6hepunkte<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDer erste Tag war voller Spannung! Nach den Pr\u00e4sentationen am Vormittag besuchten wir das Trainingsgel\u00e4nde der portugiesischen Nationalmannschaft, um einen exklusiven Blick hinter die Kulissen zu werfen. Aber das Beste sollte noch kommen!\u201d<br><strong>Hanna Hoelterhoff, Assistentin des Vizepr\u00e4sidenten BU Teamsport.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Guests.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >\u00dcber die Produktpr\u00e4sentationen hinaus waren unsere 150 G\u00e4ste<strong> mit einem unerwarteten Highlight verw\u00f6hnt<\/strong>\u2014 sie hatten die Gelegenheit, Zeuge zu werden <strong>Borussia Dortmunds spannender 3:0-Sieg<\/strong> gegen Sporting Lissabon im Hinspiel der Champions League \u2014 <strong>live aus dem Stadion<\/strong>Die \u00dcberraschung wurde mit gro\u00dfer Begeisterung aufgenommen und verwandelte den Teamsport Summit in ein <strong>unvergessliches Erlebnis.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t<h2 class=\"spacing2\">Matthias B\u00e4umer k\u00fcndigt die \u00dcberraschung an!<\/h2>\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Matthias-Dinner.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Am n\u00e4chsten Morgen revanchierte sich der BVB mit <strong>Matthias B\u00e4umer begr\u00fc\u00dfte die Gesch\u00e4ftsf\u00fchrer von Borussia Dortmund, Carsten Cramer und Lars Ricken.<\/strong>, auf die B\u00fchne des Teamsport Summit. Ihr Besuch unterstrich unsere <strong>langj\u00e4hrige Partnerschaft<\/strong> und f\u00fcgte der Veranstaltung einen weiteren unvergesslichen Moment hinzu.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-BVB.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Zum Abschluss eines unvergesslichen Gipfeltreffens, <strong>PUMA-Athlet Dani Carvajal kam auf die B\u00fchne<\/strong>, indem er wertvolle Erkenntnisse auf inspirierende Weise weitergibt. <strong>Frage-und-Antwort-Runde<\/strong>. Er teilte seine Erfolgsmentalit\u00e4t \u2013 hungrig bleiben, neue Ziele setzen und weiter vorw\u00e4rts streben \u2013 und betonte, dass Belastbarkeit sowohl im Sport als auch in der Wirtschaft entscheidend ist, wo <strong>Erfolg ist ein Marathon, kein Sprint.<\/strong>.<br><br>Carvajals Besuch endete jedoch nicht dort \u2013 er <strong>blieb, um mit unseren G\u00e4sten am Abschlussdinner teilzunehmen<\/strong>, wodurch der letzte Abend des Gipfels zu einem echten H\u00f6hepunkt wurde.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Carvajal.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Eine Reise in die Vergangenheit, um die Zukunft zu feiern<\/span><br><br>Herr PUMA, Helmut Fischer, markierte einen historischen Moment, indem er <strong>Ein Paar PUMA KING Eusebio Fu\u00dfballschuhe verschenken<\/strong> zum <strong>Das neue Museum des portugiesischen Fu\u00dfballverbands<\/strong>. Urspr\u00fcnglich von Rudolf Dassler f\u00fcr Eus\u00e9bio vor der Weltmeisterschaft 1966 entwickelt, wurde der PUMA KING zu einer Ikone, die von Legenden wie Pel\u00e9, Cruyff, Maradona und Matth\u00e4us getragen wurde.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDer Teamsport Summit war eines der besten Meetings meiner 47 Jahre bei PUMA: Perfekte Organisation, starke Pr\u00e4sentationen und ein ganz besonderer Moment \u2013 die \u00dcbergabe des PUMA KING Eusebio an das neue PFP-Fu\u00dfballmuseum. Ein St\u00fcck Fu\u00dfballgeschichte, das bis heute lebendig ist!\u201d<br><strong>Helmut Fischer, Senior Advisor General Management &amp; Herr PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Helmut-Eusebio-King.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Diese symbolische Geste auf dem Teamsport Summit unterstrich <strong>Die tief verwurzelte Fu\u00dfballtradition von PUMA<\/strong> w\u00e4hrend <strong>Wir feiern ein spannendes neues Kapitel im portugiesischen Fu\u00dfball.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cPUMA kann wirklich stolz darauf sein, einen so gro\u00dfartigen Partner in der #PUMAFam willkommen zu hei\u00dfen.\u201d<br><strong>Helmut Fischer<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Schwung f\u00fcr 2026 aufbauen<\/span><br><br>Da die Weltmeisterschaft vor der T\u00fcr steht, <strong>Die Begeisterung f\u00fcr unsere Produktpipeline war so gro\u00df wie nie zuvor.<\/strong>. Vor allem das <strong>Nationaltrikots f\u00fcr 2026<\/strong> und die neue <strong>Weltmeisterschaft-Schuhpaket<\/strong>\u00a0erhalten <strong>besonderes Lob<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDas Feedback war fantastisch \u2013 unsere Partner waren besonders begeistert von unserer Produktpalette und unserem Marketingplan f\u00fcr die Weltmeisterschaft 2026. Es war eine unglaubliche Gelegenheit, die Beziehungen zu unseren Top-Kunden zu vertiefen.\u201d<br><strong>Finn Hornig, Leiter Gesch\u00e4ftsentwicklung Teamsport<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Morning-Sports-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Herzlichen Gl\u00fcckwunsch an unsere Teamsport BU<\/strong> f\u00fcr die Ausrichtung einer herausragenden Veranstaltung,<strong> F\u00f6rderung authentischer Beziehungen<\/strong> und, <strong>Unvergessliche Markenerlebnisse schaffen<\/strong>.<br><br><strong>Auf ein actionreiches Jahr 2026 voller Innovationen, Zusammenarbeit und starker Partnerschaften, die PUMA im Fu\u00dfball \u26bd\ufe0f noch weiter nach vorne bringen werden.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Unser CEO, Arne Freundt, klingt begeistert!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"width: 100%;\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\" alt=\"Open Arne Freundt Post on LinkedIn\" width=\"610\" height=\"1450\" \/><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\" target=\"_blank\" rel=\"noopener\">Beitrag auf LinkedIn \u00f6ffnen<\/a><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Worte unserer G\u00e4ste \ud83d\udcab<\/h2><blockquote><p>Unsere Tage in Lissabon wurden durch einen Besuch bei der portugiesischen Nationalmannschaft und exklusive Einblicke hinter die Kulissen perfekt abgerundet.<\/p><br><p>An dieser Stelle m\u00f6chten wir dem gesamten PUMA-Team unseren herzlichen Dank f\u00fcr dieses unvergessliche Erlebnis und die hervorragend organisierte Veranstaltung aussprechen!<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\">ABSOLUTE TEAMSPORT GmbH<\/a><\/p><\/blockquote><br><p>\u00a0<p>\u201cEine fantastische Woche in Lissabon mit unseren guten Freunden bei PUMA. Wir sind dankbar f\u00fcr die bevorstehenden M\u00f6glichkeiten \u2013 der portugiesische Verband ist in guten H\u00e4nden!\u201d<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\" target=\"_blank\" rel=\"noopener\">Ruben Rodrigues, Direktor f\u00fcr Einzelhandel und Produktmanagement bei AROCAM Sports<\/a><\/p><\/p><br><blockquote><p>\u201cObrigado, PUMA Group, f\u00fcr die Einladung zum Teamsports Summit SS26! Veranstaltungen wie diese sind mehr als nur ein saisonales Update \u2013 sie bieten eine einzigartige Gelegenheit, Kontakte in der Branche zu kn\u00fcpfen, sich mit Einzelh\u00e4ndlern auszutauschen und von erfahrenen Fachleuten zu lernen.<\/p><br><p>Neben einer beeindruckenden Produktpr\u00e4sentation der SS26 hatten wir die Gelegenheit, die Stadt des Fu\u00dfballs, Heimat des portugiesischen Fu\u00dfballverbands, zu erkunden und den Tag mit einem unvergesslichen Champions-League-Abend ausklingen zu lassen. \u2728<\/p><br><p>Ein pers\u00f6nliches Highlight? Das Abendessen neben Real Madrid-Legende Dani Carvajal, zusammen mit Maria Valdes und Matthias B\u00e4umer \u2013 inspirierende Gespr\u00e4che, die ich sehr gesch\u00e4tzt habe. Vielen Dank an Finn Hornig, der dies erm\u00f6glicht hat! \ud83e\udef6\ud83c\udffd\u201d<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\" target=\"_blank\" rel=\"noopener\">Karel Nowak, Gesch\u00e4ftsf\u00fchrer Fu\u00dfball @ 11teamsports Group<\/a><\/p><\/blockquote><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <iframe loading=\"lazy\" title=\"Eingebetteter Beitrag\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\" width=\"full\" height=\"879\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n        <\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Weitere Nachrichten<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev4054a387-81d3-4f92-941f-1659e09ba5d3\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext4054a387-81d3-4f92-941f-1659e09ba5d3\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_4054a387-81d3-4f92-941f-1659e09ba5d3\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"4054a387-81d3-4f92-941f-1659e09ba5d3\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\">Wie Sie Ihre zuk\u00fcnftigen Stiefel schn\u00fcren<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Eine perfekte Passform ist das, was sich auf dem Spielfeld auszahlt, wenn es um den perfekten Fu\u00dfballschuh geht. Mit unserer NETFIT-Technologie, die wir auf den PUMA FUTURE angewendet haben, geht es nicht mehr um den perfekten Schuh, sondern um die perfekte Schn\u00fcrung.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">PUMAs BVB-Trikot legt Fanshop lahm<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die BVB-Fans toben nach dem 5:0 ihrer Mannschaft und machen den BVB-Onlineshop \u201ckaputt\u201d. Genau 9009 BVB-Sondertrikots hatte PUMA anfertigen lassen, doch nach zweieinhalb Stunden war alles weg.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Ja, du kannst deine Turnschuhe in die Waschmaschine stecken!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir alle lieben Turnschuhe. Und wir tragen sie oft. Daher wird fr\u00fcher oder sp\u00e4ter der Tag kommen, an dem sie nicht mehr neu aussehen. Dann kommt die Frage auf: Waschen ja oder nein?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">F1-Champion Lewis Hamilton \u00e4u\u00dfert sich im Rahmen der PUMA-Kampagne \"Only See Great\"<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Im Rahmen unserer \"ONLY SEE GREAT\"-Kampagne haben wir mit dem siebenfachen Formel-1-Weltmeister Lewis Hamilton \u00fcber seine Vision von Gr\u00f6\u00dfe im Sport und im Leben gesprochen. Begleitend zu dieser Kampagne hat PUMA f\u00fcr Lewis Hamilton die Sonderedition des Rennschuhs Speedcat Pro Spectra in den emblematischen Farben der Kampagne entworfen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">PUMAs LQD CELL-Technologie steigert Ihr Training<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Sto\u00dfd\u00e4mpfend, weich und verdammt stabil: das ist PUMAs LQD CELL Technologie.\nDas D\u00e4mpfungssystem aus den 90er Jahren wurde Anfang des Jahres in PUMAs neuer Technologieplattform neu aufgelegt. Jetzt bringt LQD CELL auch unsere Trainingsschuhe auf Vordermann!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Schuhe, die nur zum Laufen gemacht sind - das war gestern. Mit dem neuen LQD CELL Origin AR von PUMA kann man nicht nur tragen, sondern auch ein interaktives Spiel damit spielen, scannen und lustige Effekte zu Bildern und Videos hinzuf\u00fcgen. Au\u00dferdem sind sie verdammt bequem!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">F\u00fcr immer bessere Verpackungen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Schuhkartons, die Sie heute in unseren Gesch\u00e4ften sehen, sehen aus wie immer, rot, gr\u00fcn oder schwarz, aber jetzt haben sie ein Geheimnis: Sie verwenden deutlich weniger Karton als fr\u00fcher.\nIm Rahmen seiner 10FOR25-Ziele untersucht PUMA den \u00f6kologischen Fu\u00dfabdruck des gesamten Unternehmens und strebt an, Nachhaltigkeit in alle unsere Produkte einzubinden, um einen positiven Einfluss auf die Umwelt zu haben. Bessere Verpackungen sind ein Teil dieses Weges.\n\"Wir haben einen ganzheitlichen Blick auf das Design unserer Schuhkartons geworfen und festgestellt, dass wir zu viel Material verwenden\", sagt Jordan Eichenberger, Head of Labelling and Packaging bei PUMA Group Sourcing.\nJordan und sein Team begannen mit einer Neugestaltung der Kartons und suchten nach M\u00f6glichkeiten, die Menge des verwendeten Materials zu reduzieren, w\u00e4hrend die Kartons genauso stabil blieben wie zuvor.\nIndem wir weniger Material f\u00fcr unsere Schuhkartons verwenden, sparen wir 2800 Tonnen Karton pro Jahr ein. Wenn man bedenkt, dass f\u00fcr eine Tonne Karton etwa 12 B\u00e4ume ben\u00f6tigt werden, konnten durch die Gewichtsreduzierung der Schuhkartons 33600 B\u00e4ume eingespart werden - mehr B\u00e4ume als im New Yorker Central Park.\nAber wir gehen sogar noch einen Schritt weiter, denn die Kartons bestehen aus mehr als 95 % (nach Gewicht) recyceltem Karton.\nIm Rahmen unserer 10FOR25-Strategie werden wir auch die verbrauchernahen Plastikt\u00fcten aus unseren eigenen und von uns betriebenen Gesch\u00e4ften verbannen und, wo immer m\u00f6glich, unsere Einzelhandelslieferungen nachhaltiger gestalten.\nUnsere verbraucherseitigen Plastikt\u00fcten bestehen bereits aus 80% recyceltem Material, aber im Jahr 2021 werden wir ihre Verwendung um die H\u00e4lfte reduzieren. In Zahlen ausgedr\u00fcckt sind das 200 Tonnen Kunststoff, die wir nicht verwendet haben.\nAber wir werden nicht dabei stehen bleiben. W\u00e4hrend wir in unseren eigenen und von uns betriebenen Gesch\u00e4ften in L\u00e4ndern wie China und Indien bereits keine Plastikt\u00fcten mehr verwenden, werden wir bis 2023 \u00fcberall auf der Welt keine Plastikt\u00fcten mehr verwenden.\nStattdessen wird PUMA in seinen Gesch\u00e4ften nur noch recycelte und FSC-zertifizierte Papiert\u00fcten verwenden, ganz gleich, ob Sie in Herzogenaurach, auf der Fifth Avenue oder in Krasnojarsk einkaufen.\nDie Umstellung auf nachhaltigere Alternativen f\u00fcr unsere Kunden war nicht ohne Herausforderungen, wie Martina Lagler, Senior Teamhead Global Retail Business Development, erkl\u00e4rt.\n\"Die Entwicklungsphase war also eine ziemliche Herausforderung, und ich bin sehr froh, dass wir nun endlich eine so hochwertige Tasche anbieten k\u00f6nnen. Wir mussten auch sicherstellen, dass wir \u00fcber die entsprechenden Dokumente verf\u00fcgten, um die vollst\u00e4ndige R\u00fcckverfolgbarkeit des Materials und seines Recyclinganteils \u00fcber die gesamte Produktionskette hinweg zu gew\u00e4hrleisten\", erinnert sich Martina.\nUnd in unseren Gesch\u00e4ften passiert noch mehr: Unsere Kunden, die ihre PUMA-Eink\u00e4ufe f\u00fcr einen besonderen Menschen einpacken m\u00f6chten, erhalten demn\u00e4chst auch eine Geschenkt\u00fcte aus recyceltem und FSC-zertifiziertem Papier. Die T\u00fcten, die PUMA f\u00fcr den Versand von Online-Bestellungen verwendet, werden ebenfalls aus 100% recyceltem Kunststoff hergestellt und wir haben nachhaltigere Alternativen f\u00fcr die Kleiderb\u00fcgel und Schuhspanner in unseren Gesch\u00e4ften gefunden.\nAndere Verpackungsverbesserungen sind f\u00fcr PUMA-Kunden vielleicht weniger offensichtlich, da sie nur dazu dienen, unsere Produkte w\u00e4hrend des Transports trocken und sauber zu halten. Aber auch die Polyethylenbeutel, die unsere Kleidung und Accessoires auf dem Weg zum Gesch\u00e4ft und in den Lagern sch\u00fctzen, werden ab Fr\u00fchjahr\/Sommer 2022 ausschlie\u00dflich aus recyceltem Polyethylen hergestellt. Au\u00dferdem haben wir die durchschnittliche Dicke dieser Beutel von 50 auf 30 Mikrometer reduziert, was einer Verringerung um 60% entspricht und wiederum 400 Tonnen Material pro Jahr einspart.\nMit all diesen Ma\u00dfnahmen werden wir einen weiteren Schritt auf unserem Weg machen, PUMA nachhaltiger zu machen und FOREVER BETTER zu sein.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf hat f\u00fcr Sie gesorgt<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, Florida, steht f\u00fcr Themenparks, Palmen und Golf! Vor allem zu Beginn eines jeden Jahres: Jedes Jahr im Januar findet in Orlando die Professional Golfers\u2019 Association (PGA) Show, die gr\u00f6\u00dfte Fachmesse der Branche, statt.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, nicht 50. Aber wir konnten nicht widerstehen.\n50 Jahre sind ein beeindruckendes Alter f\u00fcr einen Schuh. Vor allem, wenn er in den letzten f\u00fcnf Jahrzehnten ein klassisches Must-Have f\u00fcr jede Generation war und ist.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Spitzensportler feiern PUMAs neue Sprint-Spikes: evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA hat gerade seinen technischsten Spike seit Jahren ver\u00f6ffentlicht, den evoSPEED TOKYO, einschlie\u00dflich der Versionen FUTURE und BRUSH. Nur eine Woche nach der Markteinf\u00fchrung wurden die neuen Spikes von unseren Athleten rund um den Globus in Forever Faster-Manier beworben, mit einer Gesamtreichweite von 2,7 Millionen auf Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, ein Jahrzehnt ungebrochen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16. August 2009: Es ist der Tag des 100-Meter-Finales der Leichtathletik-Weltmeisterschaften und alle Augen sind auf Bahn 4 gerichtet, auf die von Usain Bolt. Ein paar Sekunden lang h\u00e4tte man eine Stecknadel fallen h\u00f6ren k\u00f6nnen.\nDann dauert es nicht l\u00e4nger als 9,58 Sekunden, bis Usain Bolt in die Geschichtsb\u00fccher eingeht und f\u00fcr mindestens die n\u00e4chsten 10 Jahre der schnellste Mann der Welt ist.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Was es braucht, um vegane Schuhe herzustellen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA erweitert stetig sein Angebot f\u00fcr Menschen, die einen veganen Lebensstil f\u00fchren und auf alle Arten von tierischen Produkten verzichten wollen, nicht nur in ihrer Nahrung, sondern auch in ihrer Kleidung. Aber was macht einen veganen Schuh vegan?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Das Geheimnis von TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Zukunft trifft auf Retro! Im Jahr 1990 f\u00fchrte PUMA seine bisher fortschrittlichste D\u00e4mpfung ein: TRINOMIC. Diese innovative Technologie wurde in einer Vielzahl von Schuhen eingesetzt und bestand aus einem sechseckigen System in der Sohle, das die Last komprimiert und zur\u00fcckfedert.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA pr\u00e4sentiert die erste Selena Gomez \"Strong Girl\" Kollektion!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    S\u00e4ngerin, Schauspielerin und PUMA-Botschafterin Selena Gomez ist nicht nur eine der talentiertesten K\u00fcnstlerinnen, sondern auch das st\u00e4rkste M\u00e4dchen, das wir kennen!\nDurch die Verbindung ihrer Kraft und Stimme mit PUMAs Tradition in Sport und Mode haben die beiden die st\u00e4rkste Kollektion entwickelt, die wir bisher gesehen haben: SG x PUMA Strong Girl!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\">Willst du schneller laufen?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dann trainieren Sie doch einfach wie Usain Bolt. Haben Sie sich jemals gefragt, wie sein Trainingsprogramm funktioniert? Hier teilt er seine Trainingstipps mit CATch Up.\nLesen Sie weiter, wenn Sie schneller werden wollen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    K-Pop-Fans, das ist etwas f\u00fcr euch! Die koreanische Band NCT 127 hat sich der PUMA-Familie als neuer Asien-Pazifik-Botschafter angeschlossen! NCT 127 ist eine bekannte K-Pop-Boygroup, die bei der j\u00fcngeren Generation (Gen Z und Gen Alpha) in der gesamten APAC-Region, einschlie\u00dflich Japan, China, Singapur und Thailand, gro\u00dfe Popularit\u00e4t erlangt hat.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\" \n                     tabindex=\"-1\" \n                    id=\"56455\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/Stadio-Palermo-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\">VON BANGKOK NACH PALERMO<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Vom 16. bis 21. M\u00e4rz pr\u00e4sentierte PUMA Southeast Asia die neueste Sportstyle Palermo Kollektion und er\u00f6ffnete das STADIO PALERMO - S\u00fcdostasiens ersten PUMA Palermo Pop-up Store. Im CentralwOrld, dem neuntgr\u00f6\u00dften Einkaufszentrum der Welt und einem der belebtesten Einkaufsknotenpunkte Bangkoks, wurde ein experimenteller Pop-up-Store er\u00f6ffnet, der von der verspielten DNA von PUMA Palermo und der bunten Welt der Terrassenmode beeinflusst wurde.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Was h\u00f6ren unsere Spitzenspieler?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Willst du dribbeln, zentrieren und Tore schie\u00dfen wie Sergio Ag\u00fcero, David Silva oder Romelu Lukaku? PUMA Football kann dir dabei helfen!\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HEILIGES MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir sind immer noch erstaunt! PUMA-Athletin Molly Seidel lief bei den Olympischen SpielenTM ein beeindruckendes Rennen im Marathon der Frauen und sicherte sich mit einer Zeit von 2:27:46 die Bronzemedaille in ihrem dritten Marathon \u00fcberhaupt. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Pride Month bei PUMA: Interview mit der Profi-Golfsportlerin, Social-Media-Influencerin und Verfechterin von LGBTQ+-Rechten, Tisha Alyn<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Profigolferin und PUMA-Sportlerin Tisha Alyn hat ihr Coming-out vor einigen Jahren \u00f6ffentlich gemacht, um anderen Menschen Mut zu machen, sich selbst zu sein. Noch heute bezeichnet Tisha ihr Coming-out als einen der wichtigsten Tage in ihrem Leben. Sie setzt sich stark f\u00fcr die Rechte von LGBTQ+ ein und ist auf vielen LGBTQ+-bezogenen Veranstaltungen zu sehen.\nCATch Up hatte die Gelegenheit, das Multitalent zu interviewen. Wir fragten sie nach den positiven Ver\u00e4nderungen f\u00fcr die queere Gemeinschaft im Golfsport in den letzten Jahren, wo noch Handlungsbedarf besteht und nach ihren pers\u00f6nlichen Erfahrungen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vom 10. bis 13. Februar empfing unsere BU Teamsport 150 G\u00e4ste von 42 Top-Einzelhandelspartnern aus \u00fcber 20 L\u00e4ndern zum Teamsport Summit in Lissabon. In Zusammenarbeit mit dem portugiesischen Fu\u00dfballverband (FPF) stellten wir unsere neuesten Innovationen vor, enth\u00fcllten spannende Produktpipelines f\u00fcr SS26 und lieferten unvergessliche Markenerlebnisse.<\/p>","protected":false},"author":4,"featured_media":64379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":7333,"meta-headline":"Showtime in Lisbon: PUMA Teamsport Summit 2025","footnotes":""},"categories":[18],"class_list":["post-64296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":64296,"post_author":"4","post_date":"2025-02-21 13:02:45","post_date_gmt":"2025-02-21 12:02:45","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64379},\"headline\":\"Showtime in Lisbon: PUMA Teamsport Summit 2025\",\"content\":\"PUMA Takes Top Retail Accounts to Portugal \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;From February 10th\\u0026ndash;13th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Teamsport Summit is our \\u0026lt;strong\\u0026gt;main event to bring in key accounts\\u0026lt;\/strong\\u0026gt; to introduce the newest products and generate buzz around the Teamsport lineup for the upcoming seasons. Over three days, we showcased our product innovations, celebrated our partnerships and connected with industry leaders.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This was our biggest and best summit yet! Everything ran perfectly, our guests were very impressed, and the excitement around our SS26 lineup was great. A resounding success for all involved.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Vice President BU Teamsport\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This year, with the biggest football event ever on the horizon, the summit had \\u0026lt;strong\\u0026gt;one key focus: the 2026 FIFA World Cup in the USA, Canada, and Mexico\\u0026lt;\/strong\\u0026gt;. Our Teamsport experts guided partners through our \\u0026lt;strong\\u0026gt;latest SS26 football innovations\\u0026lt;\/strong\\u0026gt;, including boots, national kits, club wear, teamwear, and balls. \\u0026lt;strong\\u0026gt;The response? Absolutely electric!\\u0026lt;\/strong\\u0026gt; Guests from top accounts such as \\u0026lt;strong\\u0026gt;Intersport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Sport 2000\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;11teamsports\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;unisport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;soccer.com\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Zalando\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;were enjoying every moment of the experience.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64381},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Summit Full of Highlights\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The first day was packed with excitement! After the morning presentations, we visited the Portuguese national team campus for an exclusive behind-the-scenes look at their training grounds. But the best was yet to come!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Hanna Hoelterhoff, Assistant to Vice President BU Teamsport.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64380},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":64385},{\"id\":64387},{\"id\":64386}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Beyond product showcases, our 150 guests were\\u0026lt;strong\\u0026gt; treated to an unexpected highlight\\u0026lt;\/strong\\u0026gt;\\u0026mdash; they had the chance to witness \\u0026lt;strong\\u0026gt;Borussia Dortmund\\u0026rsquo;s thrilling 3-0 victory\\u0026lt;\/strong\\u0026gt; over Sporting Lisbon in the Champions League first leg \\u0026mdash; \\u0026lt;strong\\u0026gt;live from the stadium\\u0026lt;\/strong\\u0026gt;! The surprise was met with great enthusiasm, and turned the Teamsport Summit into an \\u0026lt;strong\\u0026gt;unforgettable experience.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64378},\"headline\":\"Matthias B\\u0026auml;umer announcing the Surprise!\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The next morning, the BVB returned the favour as \\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer welcomed Borussia Dortmund\\u0026rsquo;s Managing Directors, Carsten Cramer and Lars Ricken\\u0026lt;\/strong\\u0026gt;, to the Teamsport Summit stage. Their visit underscored our \\u0026lt;strong\\u0026gt;long-standing partnership\\u0026lt;\/strong\\u0026gt; and added another memorable moment to the event.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64382},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"To cap off an unforgettable summit, \\u0026lt;strong\\u0026gt;PUMA Athlete Dani Carvajal stopped by on stage\\u0026lt;\/strong\\u0026gt;, sharing invaluable insights in an inspiring \\u0026lt;strong\\u0026gt;Q\\u0026amp;amp;A session\\u0026lt;\/strong\\u0026gt;. He shared his winning mindset\\u0026mdash;stay hungry, set new goals, and keep pushing forward\\u0026mdash;emphasizing that resilience is key in sports and business, where \\u0026lt;strong\\u0026gt;success is a marathon, not a sprint\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Carvajal\\u0026rsquo;s visit didn\\u0026rsquo;t end there\\u0026mdash;he also \\u0026lt;strong\\u0026gt;stayed to join our guests for the closing dinner\\u0026lt;\/strong\\u0026gt;, making the final night of the summit a true highlight.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64383},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Blast from the Past to Celebrate the Future\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Mr. PUMA, Helmut Fischer, marked a historic moment by \\u0026lt;strong\\u0026gt;gifting a pair of PUMA KING Eusebio boots\\u0026lt;\/strong\\u0026gt; to the \\u0026lt;strong\\u0026gt;Portuguese Football Federation\\u0026rsquo;s new museum\\u0026lt;\/strong\\u0026gt;. Originally developed by Rudolf Dassler for Eus\\u0026eacute;bio ahead of the 1966 World Cup, the PUMA KING became an icon, worn by legends like Pel\\u0026eacute;, Cruyff, Maradona, and Matth\\u0026auml;us, fitting.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The Teamsport Summit was one of the best meetings of my 47 years at PUMA: Perfect organization, strong presentations, and a very special moment\\u0026mdash;the handover of the PUMA KING Eusebio to the new PFP football museum. A piece of football history that is still alive today!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer, Senior Advisor General Management \\u0026amp;amp; Mr. PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64377},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This symbolic gesture at the Teamsport Summit highlighted \\u0026lt;strong\\u0026gt;PUMA\\u0026rsquo;s deep-rooted football heritage\\u0026lt;\/strong\\u0026gt; while \\u0026lt;strong\\u0026gt;celebrating an exciting new chapter with Portuguese football.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;PUMA can truly be proud to welcome such a great partner to the #PUMAFam.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Building Momentum for 2026\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With the World Cup around the corner, \\u0026lt;strong\\u0026gt;enthusiasm for our product pipeline was at an all-time high\\u0026lt;\/strong\\u0026gt;. Above all, the \\u0026lt;strong\\u0026gt;national kits for 2026\\u0026lt;\/strong\\u0026gt; and the new \\u0026lt;strong\\u0026gt;World CupFootwear Pack\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;received \\u0026lt;strong\\u0026gt;special praise\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The feedback was fantastic\\u0026mdash;our partners were especially excited about our product range and marketing plan for the World Cup 2026. It was an incredible opportunity to deepen connections with our top accounts.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Finn Hornig, Director Business Development Teamsport\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64390},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Huge congratulations to our Teamsport BU\\u0026lt;\/strong\\u0026gt; for delivering an outstanding event,\\u0026lt;strong\\u0026gt; fostering authentic connections\\u0026lt;\/strong\\u0026gt; and, \\u0026lt;strong\\u0026gt;creating unforgettable brand experiences\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s to an action-packed 2026, filled with innovation, collaboration, and strong partnerships that elevate the game for PUMA in football \u26bd\ufe0f.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Our CEO, Arne Freundt, sounds excited!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; class=\\u0026quot;alignnone\\u0026quot; style=\\u0026quot;width: 100%;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\\u0026quot; alt=\\u0026quot;Open Arne Freundt Post on LinkedIn\\u0026quot; width=\\u0026quot;610\\u0026quot; height=\\u0026quot;1450\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share\\u0026amp;utm_medium=member_desktop\\u0026amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Open post on LinkedIn\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Words from our guests \ud83d\udcab\\u0026lt;\/h2\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;Our days in Lisbon were perfectly rounded off with a visit to the Portuguese national team and exclusive behind-the-scenes insights.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;At this point, we would like to express our sincere gratitude to the entire PUMA team for this unforgettable experience and the exceptionally well-organized event!\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\\u0026quot;\\u0026gt;ABSOLUTE TEAMSPORT GmbH\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;p\\u0026gt;\\u0026ldquo;A fantastic week in Lisbon with our good friends at PUMA. Thankful for the opportunities ahead \\u0026ndash; the Portuguese Federation is in good hands!\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Ruben Rodrigues, Director of Retail \\u0026amp;amp; Product Management at AROCAM Sports\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026ldquo;Obrigado, PUMA Group, for having me at the Teamsports Summit SS26! Events like this are more than just a seasonal update \\u0026mdash; they\\u0026rsquo;re a unique opportunity to connect with the industry, exchange insights with retailers, and learn from experienced professionals.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Beyond an impressive SS26 product showcase, we had the chance to explore the city of football, home of the Portuguese Football Association, and wrap up the day with an unforgettable Champions League night. \u2728\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;A personal highlight? Dinner next to Real Madrid legend Dani Carvajal, alongside Maria Valdes \\u0026amp;amp; Matthias B\\u0026auml;umer \\u0026mdash; inspiring conversations that I truly appreciate. Huge thanks to Finn Hornig for making this possible! \ud83e\udef6\ud83c\udffd\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share\\u0026amp;amp;utm_medium=member_desktop\\u0026amp;amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Karel Nowak, GM Football @ 11teamsports Group\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;iframe title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\\u0026quot; width=\\u0026quot;full\\u0026quot; height=\\u0026quot;879\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA Takes Top Retail Accounts to Portugal","post_excerpt":"From February 10th\u201313th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-takes-top-retail-accounts-to-portugal","to_ping":"","pinged":"","post_modified":"2025-09-28 08:43:56","post_modified_gmt":"2025-09-28 08:43:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64296","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":64296,"author":"4","date":"2025-02-21 13:02:45","date_gmt":"2025-02-21 12:02:45","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64379},\"headline\":\"Showtime in Lisbon: PUMA Teamsport Summit 2025\",\"content\":\"PUMA Takes Top Retail Accounts to Portugal \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;From February 10th\\u0026ndash;13th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Teamsport Summit is our \\u0026lt;strong\\u0026gt;main event to bring in key accounts\\u0026lt;\/strong\\u0026gt; to introduce the newest products and generate buzz around the Teamsport lineup for the upcoming seasons. Over three days, we showcased our product innovations, celebrated our partnerships and connected with industry leaders.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This was our biggest and best summit yet! Everything ran perfectly, our guests were very impressed, and the excitement around our SS26 lineup was great. A resounding success for all involved.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Vice President BU Teamsport\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This year, with the biggest football event ever on the horizon, the summit had \\u0026lt;strong\\u0026gt;one key focus: the 2026 FIFA World Cup in the USA, Canada, and Mexico\\u0026lt;\/strong\\u0026gt;. Our Teamsport experts guided partners through our \\u0026lt;strong\\u0026gt;latest SS26 football innovations\\u0026lt;\/strong\\u0026gt;, including boots, national kits, club wear, teamwear, and balls. \\u0026lt;strong\\u0026gt;The response? Absolutely electric!\\u0026lt;\/strong\\u0026gt; Guests from top accounts such as \\u0026lt;strong\\u0026gt;Intersport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Sport 2000\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;11teamsports\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;unisport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;soccer.com\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Zalando\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;were enjoying every moment of the experience.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64381},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Summit Full of Highlights\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The first day was packed with excitement! After the morning presentations, we visited the Portuguese national team campus for an exclusive behind-the-scenes look at their training grounds. But the best was yet to come!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Hanna Hoelterhoff, Assistant to Vice President BU Teamsport.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64380},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":64385},{\"id\":64387},{\"id\":64386}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Beyond product showcases, our 150 guests were\\u0026lt;strong\\u0026gt; treated to an unexpected highlight\\u0026lt;\/strong\\u0026gt;\\u0026mdash; they had the chance to witness \\u0026lt;strong\\u0026gt;Borussia Dortmund\\u0026rsquo;s thrilling 3-0 victory\\u0026lt;\/strong\\u0026gt; over Sporting Lisbon in the Champions League first leg \\u0026mdash; \\u0026lt;strong\\u0026gt;live from the stadium\\u0026lt;\/strong\\u0026gt;! The surprise was met with great enthusiasm, and turned the Teamsport Summit into an \\u0026lt;strong\\u0026gt;unforgettable experience.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64378},\"headline\":\"Matthias B\\u0026auml;umer announcing the Surprise!\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The next morning, the BVB returned the favour as \\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer welcomed Borussia Dortmund\\u0026rsquo;s Managing Directors, Carsten Cramer and Lars Ricken\\u0026lt;\/strong\\u0026gt;, to the Teamsport Summit stage. Their visit underscored our \\u0026lt;strong\\u0026gt;long-standing partnership\\u0026lt;\/strong\\u0026gt; and added another memorable moment to the event.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64382},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"To cap off an unforgettable summit, \\u0026lt;strong\\u0026gt;PUMA Athlete Dani Carvajal stopped by on stage\\u0026lt;\/strong\\u0026gt;, sharing invaluable insights in an inspiring \\u0026lt;strong\\u0026gt;Q\\u0026amp;amp;A session\\u0026lt;\/strong\\u0026gt;. He shared his winning mindset\\u0026mdash;stay hungry, set new goals, and keep pushing forward\\u0026mdash;emphasizing that resilience is key in sports and business, where \\u0026lt;strong\\u0026gt;success is a marathon, not a sprint\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Carvajal\\u0026rsquo;s visit didn\\u0026rsquo;t end there\\u0026mdash;he also \\u0026lt;strong\\u0026gt;stayed to join our guests for the closing dinner\\u0026lt;\/strong\\u0026gt;, making the final night of the summit a true highlight.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64383},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Blast from the Past to Celebrate the Future\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Mr. PUMA, Helmut Fischer, marked a historic moment by \\u0026lt;strong\\u0026gt;gifting a pair of PUMA KING Eusebio boots\\u0026lt;\/strong\\u0026gt; to the \\u0026lt;strong\\u0026gt;Portuguese Football Federation\\u0026rsquo;s new museum\\u0026lt;\/strong\\u0026gt;. Originally developed by Rudolf Dassler for Eus\\u0026eacute;bio ahead of the 1966 World Cup, the PUMA KING became an icon, worn by legends like Pel\\u0026eacute;, Cruyff, Maradona, and Matth\\u0026auml;us, fitting.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The Teamsport Summit was one of the best meetings of my 47 years at PUMA: Perfect organization, strong presentations, and a very special moment\\u0026mdash;the handover of the PUMA KING Eusebio to the new PFP football museum. A piece of football history that is still alive today!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer, Senior Advisor General Management \\u0026amp;amp; Mr. PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64377},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This symbolic gesture at the Teamsport Summit highlighted \\u0026lt;strong\\u0026gt;PUMA\\u0026rsquo;s deep-rooted football heritage\\u0026lt;\/strong\\u0026gt; while \\u0026lt;strong\\u0026gt;celebrating an exciting new chapter with Portuguese football.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;PUMA can truly be proud to welcome such a great partner to the #PUMAFam.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Building Momentum for 2026\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With the World Cup around the corner, \\u0026lt;strong\\u0026gt;enthusiasm for our product pipeline was at an all-time high\\u0026lt;\/strong\\u0026gt;. Above all, the \\u0026lt;strong\\u0026gt;national kits for 2026\\u0026lt;\/strong\\u0026gt; and the new \\u0026lt;strong\\u0026gt;World CupFootwear Pack\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;received \\u0026lt;strong\\u0026gt;special praise\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The feedback was fantastic\\u0026mdash;our partners were especially excited about our product range and marketing plan for the World Cup 2026. It was an incredible opportunity to deepen connections with our top accounts.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Finn Hornig, Director Business Development Teamsport\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64390},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Huge congratulations to our Teamsport BU\\u0026lt;\/strong\\u0026gt; for delivering an outstanding event,\\u0026lt;strong\\u0026gt; fostering authentic connections\\u0026lt;\/strong\\u0026gt; and, \\u0026lt;strong\\u0026gt;creating unforgettable brand experiences\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s to an action-packed 2026, filled with innovation, collaboration, and strong partnerships that elevate the game for PUMA in football \u26bd\ufe0f.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Our CEO, Arne Freundt, sounds excited!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; class=\\u0026quot;alignnone\\u0026quot; style=\\u0026quot;width: 100%;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\\u0026quot; alt=\\u0026quot;Open Arne Freundt Post on LinkedIn\\u0026quot; width=\\u0026quot;610\\u0026quot; height=\\u0026quot;1450\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share\\u0026amp;utm_medium=member_desktop\\u0026amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Open post on LinkedIn\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Words from our guests \ud83d\udcab\\u0026lt;\/h2\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;Our days in Lisbon were perfectly rounded off with a visit to the Portuguese national team and exclusive behind-the-scenes insights.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;At this point, we would like to express our sincere gratitude to the entire PUMA team for this unforgettable experience and the exceptionally well-organized event!\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\\u0026quot;\\u0026gt;ABSOLUTE TEAMSPORT GmbH\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;p\\u0026gt;\\u0026ldquo;A fantastic week in Lisbon with our good friends at PUMA. Thankful for the opportunities ahead \\u0026ndash; the Portuguese Federation is in good hands!\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Ruben Rodrigues, Director of Retail \\u0026amp;amp; Product Management at AROCAM Sports\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026ldquo;Obrigado, PUMA Group, for having me at the Teamsports Summit SS26! Events like this are more than just a seasonal update \\u0026mdash; they\\u0026rsquo;re a unique opportunity to connect with the industry, exchange insights with retailers, and learn from experienced professionals.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Beyond an impressive SS26 product showcase, we had the chance to explore the city of football, home of the Portuguese Football Association, and wrap up the day with an unforgettable Champions League night. \u2728\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;A personal highlight? Dinner next to Real Madrid legend Dani Carvajal, alongside Maria Valdes \\u0026amp;amp; Matthias B\\u0026auml;umer \\u0026mdash; inspiring conversations that I truly appreciate. Huge thanks to Finn Hornig for making this possible! \ud83e\udef6\ud83c\udffd\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share\\u0026amp;amp;utm_medium=member_desktop\\u0026amp;amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Karel Nowak, GM Football @ 11teamsports Group\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;iframe title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\\u0026quot; width=\\u0026quot;full\\u0026quot; height=\\u0026quot;879\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA holt Top-Einzelhandelskunden nach Portugal","excerpt":"Vom 10. bis 13. 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