{"id":64037,"date":"2025-01-29T09:02:25","date_gmt":"2025-01-29T08:02:25","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64037"},"modified":"2025-11-20T08:37:52","modified_gmt":"2025-11-20T08:37:52","slug":"puma-forever-better-2024-highlights-2","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/","title":{"rendered":"PUMA Forever. Besser. 2024 H\u00f6hepunkte"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA Forever. Besser. 2024 H\u00f6hepunkte\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Highlights24_Thumbnailv3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >2024 haben wir gro\u00dfe Fortschritte bei der Nachhaltigkeit gemacht<\/h1>\n        <div class=\"articleintro\" >Sehen Sie sich PUMAs Forever. Besser. 2024 Meilensteine in neuem Recap-Video<\/div>\n        <div class=\"date\">29. Januar 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Forever. Better. 2024 Highlights&quot;, \"text\": &quot;In 2024, PUMA decided to make bold moves that mattered.\\u00a0\\u00a0\\n\\u00a0\\nWatch a recap of our 2024 Forever. Better. accomplishments here:\\n\\n\\n\\nWhat did we achieve this year?\\nPUMA continued to make moves in circularity, in climate- for people and the planet. \\n\\u00a0\\nCIRCULARITY\\u00a0\\nRE:FIBRE is PUMA\\u2019s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u00a0\\n\\u00a0\\nCONSUMER EDUCATION\\u00a0\\n#KNOWYOURSTUFF dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\n\\u00a0\\nRE:HACKS is a video series featuring PUMA\\u2019s Voices of a RE:GENERATION where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\n\\u00a0\\nGREEN FLAGS is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u00a0\\n\\u00a0\\nSUPPLY CHAIN TRANSPARENCY\\u00a0\\nOur award-winning documentary \\u2018Stitch + Spice\\u2019 featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u2018Made in Vietnam\\u2019 and \\u2018Made in Bangladesh\\u2019 teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u00a0\\n\\u00a0\\nTWO-WAY DIALOGUE\\u00a0\\nAt its annual Stakeholder Dialogue, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u2019s progress and its future vision for 2030.\\u202f\\u00a0\\n\\u00a0\\nQuarterly C-Suite meetings were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u2019s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u2019s efforts, all while collaboratively shaping the brand\\u2019s future sustainability strategy.\\u00a0\\n\\u00a0\\nBIGGER, BETTER GOALS\\u00a0\\nIn 2024, we launched Vision2030, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u00a0\\n\\u00a0\\n\\u00a0\\nOverall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u2019re committed to pushing those boundaries even further.\\u00a0\\u00a0\\n\\u00a0\\nThere\\u2019s only one Forever. Let\\u2019s make it Better.\\u00a0\\u00a0\\u00a0\\n\\u00a0\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><span class=\"textStyle_intro\">Im Jahr 2024 beschloss PUMA, mutige Schritte zu unternehmen, die von Bedeutung sind.\u00a0\u00a0<\/span><br><br>Sehen Sie eine Zusammenfassung unserer <strong>2024 F\u00fcr immer. Besser.<\/strong> Errungenschaften hier:<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/YFxUXN80ch0\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/YFxUXN80ch0<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/YFxUXN80ch0\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Was haben wir in diesem Jahr erreicht?<\/strong><br><br>PUMA hat weitere Schritte in Richtung Kreislaufwirtschaft und Klima f\u00fcr Menschen und Planeten unternommen.<br><br><br><strong>ZIRKULARIT\u00c4T\u00a0<\/strong><br><br><a href=\"https:\/\/foreverbetter.com\/en\/circularity\/refibre\">RE:FIBRE<\/a> ist PUMAs Programm zur Reduzierung von Abf\u00e4llen in der Textilindustrie durch die Verwendung von Fabrikabf\u00e4llen, fehlerhafter Ware und gebrauchter Kleidung als prim\u00e4re Materialquellen f\u00fcr die Herstellung neuer Textilien. Und im Jahr 2024 werden wir RE:FIBRE von 46.000 Trikots auf Millionen aufstocken.\u00a0<br><br><strong>VERBRAUCHERERZIEHUNG\u00a0<\/strong><br><br><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\">#KENNST DU DEIN ZEUG<\/a> taucht tief in die Debatte um Leder und seine Alternativen ein. Er deckt die Urspr\u00fcnge dieser Materialien auf, wie sie hergestellt werden und welche Auswirkungen sie haben k\u00f6nnen - und hilft Ihnen, die f\u00fcr Sie richtige Wahl zu treffen.<br>\u00a0<br><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\">RE:HACKS <\/a>ist eine Video-Serie mit PUMAs <a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\">Stimmen einer RE:GENERATION<\/a> wo sie einfache Tipps und Tricks geben, wie man die Lebensdauer seiner geliebten Kleidungsst\u00fccke und Tritte verl\u00e4ngern kann.<br><br><a href=\"https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\">GR\u00dcNE FLAGEN<\/a> ist der neueste Forever. Better.-Podcast, der erforscht, wie selbst kleine \u00c4nderungen der t\u00e4glichen Gewohnheiten dazu beitragen k\u00f6nnen, unseren Planeten zu verbessern.\u00a0<br><br><br><strong>TRANSPARENZ DER LIEFERKETTE<\/strong><br><br>Unser preisgekr\u00f6nter Dokumentarfilm<a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\"> \u2018Stitch + Spice\u2019<\/a> mit Luke Jaque-Rodney erz\u00e4hlt die Geschichten der Menschen, die unsere Kleidung herstellen, und gibt uns einen Einblick in das, was hinter den T\u00fcren der Fabrik geschieht. Kurzfilme \u2018<a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\">Hergestellt in Vietnam\u2019.\u2019<\/a> und <a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\">\u2018Made in Bangladesch\u2019.\u2019<\/a> Sie bringen uns bei, wie unsere Kleidung hergestellt wird, und regen Gespr\u00e4che an, um unsere Wahrnehmung der Bekleidungs- und Schuhproduktion zu ver\u00e4ndern.\u00a0<br><br><br><strong>ZWEISEITIGER DIALOG<\/strong><br><br>Auf seiner j\u00e4hrlichen <b>Dialog mit den Interessengruppen<\/b>, Die \"Voices of a RE:GENERATION\" brachten die Perspektiven der n\u00e4chsten Generation mit Branchenexperten, Zulieferern und Nichtregierungsorganisationen zusammen, um PUMAs Fortschritte und seine Zukunftsvision f\u00fcr 2030 zu diskutieren.\u00a0<br><br>Viertelj\u00e4hrlich <b>C-Suite-Treffen<\/b> wurden organisiert, um den wechselseitigen Dialog zwischen den Stimmen einer RE:GENERATION und PUMAs f\u00fchrenden Nachhaltigkeitsverantwortlichen zu f\u00f6rdern. Diese Sitzungen boten beiden Seiten die M\u00f6glichkeit, wichtige Priorit\u00e4ten zu diskutieren, wertvolle Perspektiven auszutauschen, direktes Feedback zu geben und ein tieferes Verst\u00e4ndnis f\u00fcr PUMAs Bem\u00fchungen zu erlangen, w\u00e4hrend die zuk\u00fcnftige Nachhaltigkeitsstrategie der Marke gemeinsam gestaltet wurde.\u00a0<br><br><br><strong>GR\u00d6SSERE, BESSERE ZIELE<\/strong><br><br>Im Jahr 2024 haben wir <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\">Vision2030<\/a>, Wir haben unsere 10FOR25-Nachhaltigkeitsziele erweitert und weiterentwickelt, um uns bis 2030 gr\u00f6\u00dfere und bessere Ziele in den Bereichen Klima, Menschenrechte und Kreislaufwirtschaft zu setzen.\u00a0<br><br><strong>Insgesamt haben wir im Jahr 2024 gro\u00dfe Fortschritte gemacht, um ein Forever. Better. und im Jahr 2025 haben wir uns verpflichtet<\/strong> <strong>diese Grenzen zu \u00fcberwinden<\/strong> <strong>noch weiter.\u00a0\u00a0<\/strong><br><br><strong>Es gibt nur ein F\u00fcr immer. Lass es uns besser machen.\u00a0\u00a0\u00a0<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"aspect-ratio:1; scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/23SS_ECOM_MF_FOREVER-BETTER_App_1020x1350_2-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">F\u00fcr weitere Informationen besuchen Sie unsere Webseite: https:\/\/foreverbetter.com\/<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>Nachhaltigkeitsauszeichnung f\u00fcr PUMA<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Am Donnerstagabend wurde PUMA mit dem Deutschen Nachhaltigkeitspreis in der Kategorie Sportartikel ausgezeichnet. PUMA-Finanzvorstand Markus Neubrand nahm den Preis stellvertretend f\u00fcr PUMA auf der B\u00fchne entgegen.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-awarded-with-german-sustainability-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-awarded-with-german-sustainability-award\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/image00007-scaled-e1732888637191-scaled.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-rehacks-restitch\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63929\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Andrew-Burgess-Landscape-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA RE:STITCH: Wie Nadel und Faden einen langen Weg gehen<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Wir pr\u00e4sentieren PUMA RE:STITCH, die n\u00e4chste Ausgabe unserer PUMA RE:HACKS-Videoserie mit einfachen Tipps und Tricks, die Ihnen helfen, Ihre Lieblingsst\u00fccke von PUMA wieder in Form zu bringen.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-rehacks-restitch\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/green-flags-forever-better-podcast-launch\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63314\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/GREENFLAGS_16x9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Einf\u00fchrung von GREEN FLAGS a FOREVER. BESSER. Podcast von PUMA<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Willkommen bei GREEN FLAGS - PUMAs neuem Podcast, der Nachhaltigkeit lehrreich, sympathisch und ein bisschen wettbewerbsorientiert macht!\n \nDenn obwohl Nachhaltigkeit ein ernstes Spiel ist, wer sagt, dass es nicht auch Spa\u00df machen kann?\n \nIn dieser 5-teiligen Serie begleiten Sie die Gastgeber Maya Le Tissier, Kapit\u00e4nin von Man United, Oli Bromfield, Mode- und Lifestyle-Guru, und Moses Duckrell, Profifu\u00dfballer und Ersteller von Inhalten, bei der Aufdeckung \u00fcberraschender Wahrheiten \u00fcber Nachhaltigkeit und der Bew\u00e4ltigung augen\u00f6ffnender Herausforderungen, die von PUMA gestellt werden.\nDas Ziel? Der Gastgeber mit den meisten \"gr\u00fcnen Flaggen\" nach jeder Woche wird zum Gewinner gekr\u00f6nt.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/green-flags-forever-better-podcast-launch\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Jahr 2024 beschloss PUMA, mutige Schritte zu unternehmen, die von Bedeutung sind.\u00a0\u00a0<br \/>\n\u00a0<br \/>\nSehen Sie sich eine Zusammenfassung unserer 2024 Forever. Bessere. Errungenschaften hier:<\/p>\n<p>Was haben wir in diesem Jahr erreicht?<br \/>\nPUMA hat weitere Schritte in Richtung Kreislaufwirtschaft und Klima f\u00fcr Menschen und Planeten unternommen.<br \/>\n\u00a0<br \/>\nZIRKULARIT\u00c4T\u00a0<br \/>\nRE:FIBRE ist PUMAs Programm zur Reduzierung von Abf\u00e4llen in der Textilindustrie durch die Verwendung von Fabrikabf\u00e4llen, fehlerhafter Ware und gebrauchter Kleidung als prim\u00e4re Materialquellen f\u00fcr die Herstellung neuer Textilien. Und im Jahr 2024 werden wir RE:FIBRE von 46.000 Trikots auf Millionen erh\u00f6hen.\u00a0<br \/>\n\u00a0<br \/>\nVERBRAUCHERERZIEHUNG\u00a0<br \/>\n#KNOWYOURSTUFF taucht tief in die Debatte \u00fcber Leder und seine Alternativen ein. Er deckt die Urspr\u00fcnge dieser Materialien auf, wie sie hergestellt werden und welche Auswirkungen sie haben k\u00f6nnen - und hilft Ihnen, die f\u00fcr Sie richtige Wahl zu treffen.<br \/>\n\u00a0<br \/>\nRE:HACKS ist eine Videoserie mit PUMAs Stimmen einer RE:GENERATION, in der sie einfache Tipps und Tricks verraten, wie man die Lebensdauer seiner geliebten Kleidung und Kicks verl\u00e4ngern kann.<br \/>\n\u00a0<br \/>\nGREEN FLAGS ist der neueste Forever. Better.-Podcast, der erforscht, wie selbst kleine \u00c4nderungen der t\u00e4glichen Gewohnheiten dazu beitragen k\u00f6nnen, unseren Planeten zu verbessern.\u00a0<br \/>\n\u00a0<br \/>\nTRANSPARENZ DER LIEFERKETTE\u00a0<br \/>\nUnser preisgekr\u00f6nter Dokumentarfilm \u2018Stitch + Spice\u2019 mit Luke Jaque-Rodney erz\u00e4hlt die Geschichten der Menschen, die unsere Kleidung herstellen, und gibt uns einen Einblick in das, was hinter der T\u00fcr der Fabrik geschieht. In den Kurzfilmen \u2018Made in Vietnam\u2019 und \u2018Made in Bangladesh\u2019 erfahren wir, wie unsere Kleidung hergestellt wird, w\u00e4hrend wir gleichzeitig Gespr\u00e4che anregen und unsere Sichtweise auf die Bekleidungs- und Schuhproduktion ver\u00e4ndern.\u00a0<br \/>\n\u00a0<br \/>\nZWEISEITIGER DIALOG\u00a0<br \/>\nBei ihrem j\u00e4hrlichen Stakeholder-Dialog brachten die Voices of a RE:GENERATION die Perspektiven der n\u00e4chsten Generation zu Branchenexperten, Zulieferern und Nichtregierungsorganisationen, um PUMAs Fortschritte und seine Zukunftsvision f\u00fcr 2030 zu diskutieren.\u00a0<br \/>\n\u00a0<br \/>\nViertelj\u00e4hrliche C-Suite-Treffen wurden organisiert, um den wechselseitigen Dialog zwischen den Voices of a RE:GENERATION und PUMAs Top-Nachhaltigkeitsverantwortlichen zu f\u00f6rdern. Diese Sitzungen boten beiden Seiten die M\u00f6glichkeit, wichtige Priorit\u00e4ten zu diskutieren, wertvolle Perspektiven auszutauschen, direktes Feedback zu geben und ein tieferes Verst\u00e4ndnis f\u00fcr PUMAs Bem\u00fchungen zu erlangen, w\u00e4hrend die zuk\u00fcnftige Nachhaltigkeitsstrategie der Marke gemeinsam gestaltet wurde.\u00a0<br \/>\n\u00a0<br \/>\nGR\u00d6SSERE, BESSERE ZIELE\u00a0<br \/>\nIm Jahr 2024 haben wir die Vision2030 ins Leben gerufen, die unsere 10FOR25-Nachhaltigkeitsziele erweitert und weiterentwickelt, um bis 2030 gr\u00f6\u00dfere und bessere Ziele in den Bereichen Klima, Menschenrechte und Kreislaufwirtschaft zu setzen.\u00a0<br \/>\n\u00a0<br \/>\n\u00a0<br \/>\nInsgesamt haben wir im Jahr 2024 gro\u00dfe Fortschritte gemacht, um ein Forever. Better. und 2025 wollen wir diese Grenzen noch weiter verschieben.\u00a0\u00a0<br \/>\n\u00a0<br \/>\nEs gibt nur ein F\u00fcr immer. Lass es uns besser machen.\u00a0\u00a0\u00a0<br \/>\n\u00a0<\/p>","protected":false},"author":4,"featured_media":63972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":12380,"meta-headline":"In 2024, we made big strides in sustainability","footnotes":""},"categories":[6],"class_list":["post-64037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":64037,"post_author":"4","post_date":"2025-01-29 09:02:25","post_date_gmt":"2025-01-29 08:02:25","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63972},\"headline\":\"In 2024, we made big strides in sustainability\",\"content\":\"Watch PUMA\\u0026rsquo;s Forever. Better. 2024 Milestones in New Recap Video\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;In 2024, PUMA decided to make bold moves that mattered.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Watch a recap of our \\u0026lt;strong\\u0026gt;2024 Forever. Better.\\u0026lt;\/strong\\u0026gt; accomplishments here:\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"YFxUXN80ch0\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What did we achieve this year?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA continued to make moves in circularity, in climate- for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CIRCULARITY\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/a\\u0026gt; is PUMA\\u0026rsquo;s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CONSUMER EDUCATION\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/a\\u0026gt; dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\\u0026quot;\\u0026gt;RE:HACKS \\u0026lt;\/a\\u0026gt;is a video series featuring PUMA\\u0026rsquo;s \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/a\\u0026gt; where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\\u0026quot;\\u0026gt;GREEN FLAGS\\u0026lt;\/a\\u0026gt; is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;SUPPLY CHAIN TRANSPARENCY\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our award-winning documentary\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt; \\u0026lsquo;Stitch + Spice\\u0026rsquo;\\u0026lt;\/a\\u0026gt; featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u0026lsquo;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;Made in Vietnam\\u0026rsquo;\\u0026lt;\/a\\u0026gt; and \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;\\u0026lsquo;Made in Bangladesh\\u0026rsquo;\\u0026lt;\/a\\u0026gt; teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;TWO-WAY DIALOGUE\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At its annual \\u0026lt;b\\u0026gt;Stakeholder Dialogue\\u0026lt;\/b\\u0026gt;, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u0026rsquo;s progress and its future vision for 2030.\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Quarterly \\u0026lt;b\\u0026gt;C-Suite meetings\\u0026lt;\/b\\u0026gt; were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u0026rsquo;s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u0026rsquo;s efforts, all while collaboratively shaping the brand\\u0026rsquo;s future sustainability strategy.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;BIGGER, BETTER GOALS\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024, we launched \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;Vision2030\\u0026lt;\/a\\u0026gt;, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Overall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u0026rsquo;re committed to\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;pushing those boundaries\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;even further.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There\\u0026rsquo;s only one Forever. Let\\u0026rsquo;s make it Better.\\u0026nbsp;\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63156},\"aspect\":\"aspect-ratio:1;\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":63486},{\"id\":63929},{\"id\":63314}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA Forever. Better. 2024 Highlights","post_excerpt":"In 2024, PUMA decided to make bold moves that mattered.\u00a0\u00a0\n\u00a0\nWatch a recap of our 2024 Forever. Better. accomplishments here:\n\n\n\nWhat did we achieve this year?\nPUMA continued to make moves in circularity, in climate- for people and the planet. \n\u00a0\nCIRCULARITY\u00a0\nRE:FIBRE is PUMA\u2019s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\u00a0\n\u00a0\nCONSUMER EDUCATION\u00a0\n#KNOWYOURSTUFF dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\n\u00a0\nRE:HACKS is a video series featuring PUMA\u2019s Voices of a RE:GENERATION where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\n\u00a0\nGREEN FLAGS is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\u00a0\n\u00a0\nSUPPLY CHAIN TRANSPARENCY\u00a0\nOur award-winning documentary \u2018Stitch + Spice\u2019 featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \u2018Made in Vietnam\u2019 and \u2018Made in Bangladesh\u2019 teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\u00a0\n\u00a0\nTWO-WAY DIALOGUE\u00a0\nAt its annual Stakeholder Dialogue, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\u2019s progress and its future vision for 2030.\u202f\u00a0\n\u00a0\nQuarterly C-Suite meetings were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\u2019s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\u2019s efforts, all while collaboratively shaping the brand\u2019s future sustainability strategy.\u00a0\n\u00a0\nBIGGER, BETTER GOALS\u00a0\nIn 2024, we launched Vision2030, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\u00a0\n\u00a0\n\u00a0\nOverall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\u2019re committed to pushing those boundaries even further.\u00a0\u00a0\n\u00a0\nThere\u2019s only one Forever. Let\u2019s make it Better.\u00a0\u00a0\u00a0\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-forever-better-2024-highlights-2","to_ping":"","pinged":"","post_modified":"2025-11-20 08:37:52","post_modified_gmt":"2025-11-20 08:37:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64037","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":64037,"author":"4","date":"2025-01-29 09:02:25","date_gmt":"2025-01-29 08:02:25","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63972},\"headline\":\"In 2024, we made big strides in sustainability\",\"content\":\"Watch PUMA\\u0026rsquo;s Forever. Better. 2024 Milestones in New Recap Video\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;In 2024, PUMA decided to make bold moves that mattered.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Watch a recap of our \\u0026lt;strong\\u0026gt;2024 Forever. Better.\\u0026lt;\/strong\\u0026gt; accomplishments here:\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"YFxUXN80ch0\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What did we achieve this year?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA continued to make moves in circularity, in climate- for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CIRCULARITY\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/a\\u0026gt; is PUMA\\u0026rsquo;s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CONSUMER EDUCATION\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/a\\u0026gt; dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\\u0026quot;\\u0026gt;RE:HACKS \\u0026lt;\/a\\u0026gt;is a video series featuring PUMA\\u0026rsquo;s \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/a\\u0026gt; where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\\u0026quot;\\u0026gt;GREEN FLAGS\\u0026lt;\/a\\u0026gt; is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;SUPPLY CHAIN TRANSPARENCY\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our award-winning documentary\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt; \\u0026lsquo;Stitch + Spice\\u0026rsquo;\\u0026lt;\/a\\u0026gt; featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u0026lsquo;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;Made in Vietnam\\u0026rsquo;\\u0026lt;\/a\\u0026gt; and \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;\\u0026lsquo;Made in Bangladesh\\u0026rsquo;\\u0026lt;\/a\\u0026gt; teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;TWO-WAY DIALOGUE\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At its annual \\u0026lt;b\\u0026gt;Stakeholder Dialogue\\u0026lt;\/b\\u0026gt;, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u0026rsquo;s progress and its future vision for 2030.\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Quarterly \\u0026lt;b\\u0026gt;C-Suite meetings\\u0026lt;\/b\\u0026gt; were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u0026rsquo;s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u0026rsquo;s efforts, all while collaboratively shaping the brand\\u0026rsquo;s future sustainability strategy.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;BIGGER, BETTER GOALS\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024, we launched \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;Vision2030\\u0026lt;\/a\\u0026gt;, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Overall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u0026rsquo;re committed to\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;pushing those boundaries\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;even further.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There\\u0026rsquo;s only one Forever. Let\\u0026rsquo;s make it Better.\\u0026nbsp;\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63156},\"aspect\":\"aspect-ratio:1;\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":63486},{\"id\":63929},{\"id\":63314}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA Forever. Besser. 2024 H\u00f6hepunkte","excerpt":"Im Jahr 2024 beschloss PUMA, mutige Schritte zu unternehmen, die von Bedeutung sind.  \n \nSehen Sie hier eine Zusammenfassung unserer 2024 Forever. Better. hier:\n\n\n\nWas haben wir dieses Jahr erreicht?\nPUMA hat weitere Fortschritte in den Bereichen Kreislaufwirtschaft, Klima - f\u00fcr Menschen und den Planeten - gemacht.\n \nZIRKULARIT\u00c4T\nRE:FIBRE ist PUMAs Programm zur Reduzierung von Abf\u00e4llen in der Textilindustrie, indem wir Fabrikabf\u00e4lle, fehlerhafte Waren und gebrauchte Kleidung als prim\u00e4re Materialquellen f\u00fcr die Herstellung neuer Textilien nutzen. Und im Jahr 2024 werden wir RE:FIBRE von 46.000 Trikots auf Millionen aufstocken.\n \nVERBRAUCHERBILDUNG\n#KNOWYOURSTUFF taucht tief in die Debatte \u00fcber Leder und seine Alternativen ein. Sie erfahren, woher diese Materialien stammen, wie sie hergestellt werden und welche Auswirkungen sie haben k\u00f6nnen - und helfen Ihnen, die f\u00fcr Sie richtige Wahl zu treffen.\n \nRE:HACKS ist eine Videoreihe mit PUMAs Stimmen einer RE:GENERATION, in der sie einfache Tipps und Tricks verraten, wie Sie die Lebensdauer Ihrer geliebten Kleidung und Kicks verl\u00e4ngern k\u00f6nnen.\n \nGREEN FLAGS ist der neueste Forever. Better.-Podcast, der erforscht, wie selbst kleine Ver\u00e4nderungen in den t\u00e4glichen Gewohnheiten dazu beitragen k\u00f6nnen, unseren Planeten zu verbessern.\n \nTRANSPARENZ IN DER LIEFERKETTE\nUnser preisgekr\u00f6nter Dokumentarfilm \"Stitch + Spice\" mit Luke Jaque-Rodney erz\u00e4hlt die Geschichten der Menschen, die unsere Kleidung herstellen, und gibt uns einen Einblick in die Abl\u00e4ufe hinter den Werkstoren. In den Kurzfilmen \"Made in Vietnam\" und \"Made in Bangladesch\" erfahren wir, wie unsere Kleidung hergestellt wird, w\u00e4hrend wir gleichzeitig Gespr\u00e4che anregen und unsere Sichtweise auf die Bekleidungs- und Schuhproduktion umgestalten.\n \nZWEISEITIGER DIALOG\nIm Rahmen des j\u00e4hrlichen Stakeholder-Dialogs brachten die Voices of a RE:GENERATION die Perspektiven der n\u00e4chsten Generation zu Branchenexperten, Zulieferern und Nichtregierungsorganisationen, um PUMAs Fortschritte und seine Zukunftsvision f\u00fcr 2030 zu diskutieren.\n \nViertelj\u00e4hrliche C-Suite-Treffen wurden organisiert, um den Dialog zwischen den Voices of a RE:GENERATION und PUMAs Top-F\u00fchrungskr\u00e4ften im Bereich Nachhaltigkeit zu f\u00f6rdern. Diese Sitzungen boten beiden Seiten die M\u00f6glichkeit, wichtige Priorit\u00e4ten zu diskutieren, wertvolle Perspektiven auszutauschen, direktes Feedback zu geben und ein tieferes Verst\u00e4ndnis f\u00fcr PUMAs Bem\u00fchungen zu erlangen, w\u00e4hrend die zuk\u00fcnftige Nachhaltigkeitsstrategie der Marke gemeinsam gestaltet wurde.\n \nGR\u00d6SSERE, BESSERE ZIELE\nIm Jahr 2024 haben wir die Vision2030 ins Leben gerufen, die unsere 10FOR25-Nachhaltigkeitsziele erweitert und weiterentwickelt, um bis 2030 gr\u00f6\u00dfere und bessere Ziele in den Bereichen Klima, Menschenrechte und Kreislaufwirtschaft zu setzen.\n \n \nInsgesamt haben wir im Jahr 2024 gro\u00dfe Fortschritte gemacht, um ein Forever. Better. und 2025 wollen wir diese Grenzen noch weiter verschieben.  \n \nEs gibt nur ein F\u00fcr immer. Lassen Sie es uns besser machen.\u00a0\u00a0\u00a0\n\u00a0","status":"publish","password":"","name":"puma-immer-besser-2024-highlights-2","modified":"2025-11-20 08:37:52","modified_gmt":"2025-11-20 08:37:52","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29. Januar 2025 um 08:02","date_local":"29. Januar 2025","time_local":"08:02","slug":"puma-forever-better-2024-highlights-2","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-forever-better-2024-highlights-2\/","featured_image":{"width":1920,"height":1080,"file":"2025\/01\/Highlights24_Thumbnailv3.jpg","filesize":436370,"sizes":{"medium":{"file":"Highlights24_Thumbnailv3-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":11858},"large":{"file":"Highlights24_Thumbnailv3-1024x576.jpg","width":1024,"height":576,"mime-type":"image\/jpeg","filesize":103106},"thumbnail":{"file":"Highlights24_Thumbnailv3-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6622},"medium_large":{"file":"Highlights24_Thumbnailv3-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":60768},"1536x1536":{"file":"Highlights24_Thumbnailv3-1536x864.jpg","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":207727},"trp-custom-language-flag":{"file":"Highlights24_Thumbnailv3-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":416}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":63972,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Highlights24_Thumbnailv3.jpg","title":"H\u00f6hepunkte24_Vorschaubildv3","aspect_ratio":1.7777777777777777,"focalPointLeft":0.5,"focalPointTop":0},"headline":"In 2024, we made big strides in sustainability","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/64037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=64037"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/64037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/63972"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=64037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=64037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}