{"id":63895,"date":"2025-01-27T01:00:55","date_gmt":"2025-01-27T00:00:55","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=63895"},"modified":"2025-09-26T13:15:13","modified_gmt":"2025-09-26T13:15:13","slug":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/","title":{"rendered":"Projekt 3 \u2013 PUMA unterst\u00fctzt Sub-Elite-Marathonl\u00e4ufer mit professionellem Coaching, Ausr\u00fcstung und Pr\u00e4mien."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        Project3 - PUMA unterst\u00fctzt Marathonl\u00e4ufer der unteren Leistungsklasse mit Training, Ausr\u00fcstung und Pr\u00e4mien auf Profi-Niveau\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Projekt3: Rennen wie ein Profi<\/h1>\n        <div class=\"articleintro\" >PUMA unterst\u00fctzt Marathonl\u00e4ufer der unteren Leistungsklasse mit Training, Ausr\u00fcstung und Pr\u00e4mien auf Profi-Niveau<\/div>\n        <div class=\"date\">27. Januar 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards&quot;, \"text\": &quot;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u2019s a win for runners\\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\\\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Project3, unser einzigartiges Laufprogramm, bietet Marathonl\u00e4ufern der unteren Leistungsklasse ein Rennerlebnis auf Profi-Niveau. Mit jeweils 100 Pl\u00e4tzen f\u00fcr den Boston-Marathon und den London-Marathon 2025 erhalten die Teilnehmer Elite-Coaching, moderne Ausr\u00fcstung und die Chance auf gro\u00dfe Preise. Ein Gewinn f\u00fcr die L\u00e4ufer - und f\u00fcr PUMA, wie Lucas Maher, Athlete Activation Manager @Run\/Train, erkl\u00e4rt, wie das Programm neue Verbindungen schafft. Lesen Sie weiter, um zu erfahren, wie Project3 die Welt des Marathons umgestaltet.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Ein mutiger Schritt in der Marathon-Welt<\/span><br><br>Im Rahmen von Project3 erhalten die Athleten <strong>ma\u00dfgeschneiderte Betreuung durch PUMAs Elite Running Team Trainer<\/strong>, sowie Einblicke von den Innovationsexperten der Marke. Diese L\u00e4ufer werden <strong>Testen Sie die neuesten PUMA-Produkte f\u00fcr den Renntag<\/strong>, Das verschafft ihnen einen Vorsprung auf dem Weg zum Marathon-Ruhm.<br><blockquote><br><strong>\u201cWir wollen eine tiefere Verbindung mit der Laufgemeinschaft herstellen, nicht nur auf professioneller Ebene, sondern auch mit den L\u00e4ufern, die das Potenzial haben, unglaubliche Leistungen zu erzielen.\u201d<\/strong><\/blockquote>sagt Lucas Maher, Projektleiter von Project3 und Athletenaktivierungsmanager bei PUMA Run\/Train.<br><br>Aber Project3 geht \u00fcber Coaching und Ausr\u00fcstung hinaus. PUMA ist <strong>Unterst\u00fctzung der Teilnehmer mit erheblichen Anreizen f\u00fcr herausragende Leistungen<\/strong>, und bietet<br><ul><br><li>$3.000 f\u00fcr L\u00e4ufer, die <strong>brechen ihre pers\u00f6nlichen Marathon-Bestzeiten<\/strong> von drei Minuten oder mehr,$3.000 f\u00fcr die m\u00e4nnlichen und weiblichen L\u00e4ufer mit <strong>die gr\u00f6\u00dfte PB-Verbesserung<\/strong> unter allen Projekt3-Teilnehmern und $3.000 f\u00fcr <strong>die schnellsten m\u00e4nnlichen und weiblichen Finisher<\/strong> von Projekt3<\/li><\/ul><br>und wenn ein Sportler alle verf\u00fcgbaren Preise gewinnt, <strong>k\u00f6nnten sie mit satten $9.000 Euro davonkommen.<\/strong><br><br>Da f\u00fcr die beiden Rennen nur 200 Pl\u00e4tze zur Verf\u00fcgung stehen, wird das Programm bei den Marathonl\u00e4ufern garantiert f\u00fcr Begeisterung sorgen. Bewerbungen sind m\u00f6glich bis <strong>27. Januar 2025<\/strong> - Weitere Informationen und Bewerbung \u00fcber<strong> puma-project3.com.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\"><strong>Hinter den Kulissen von Project3: Ein Gespr\u00e4ch mit Lucas Maher<\/strong><\/span><br><br>Wir haben uns mit <strong>Lucas Maher, Projektleiter von Project3 und Athletenaktivierungsmanager f\u00fcr PUMA Run\/Train<\/strong>, um mehr \u00fcber die Inspiration hinter Project3 und seine Wirkung zu erfahren <strong>PUMA als f\u00fchrendes Unternehmen in der globalen Laufsportbranche zu positionieren<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Lucas, was hat PUMA dazu inspiriert, Project3 ins Leben zu rufen und Marathonl\u00e4ufern die M\u00f6glichkeit zu geben, wie professionelle Athleten zu trainieren und Wettk\u00e4mpfe zu bestreiten?<\/strong><br><br><strong>Lucas:<\/strong> PUMA hat wirklich gute Arbeit geleistet, um sich auf dem Markt f\u00fcr Performance Running wieder zu etablieren. Als wir uns die Boston und London Marathons anschauten, sahen wir eine Gelegenheit, mit einer Gemeinschaft von engagierten L\u00e4ufern in Kontakt zu treten, die nicht immer im Rampenlicht stehen. Diese Athleten haben oft einen Vollzeitjob, laufen aber trotzdem auf einem Niveau, das dem der Profis nahe kommt. Angesichts der Fortschritte, die wir in Bezug auf Produktinnovationen und unsere wachsende Marke im Laufsportbereich gemacht haben, schien es uns der richtige Zeitpunkt zu sein, einen mutigen Schritt in Richtung dieser Sub-Elite zu machen. Project3 ist unsere Art zu sagen: Wir sind f\u00fcr alle L\u00e4ufer da, nicht nur f\u00fcr die Profis. Indem wir ihnen dieselben Ressourcen zur Verf\u00fcgung stellen, die wir auch unseren Spitzensportlern anbieten, wollen wir unsere innovativen Produkte pr\u00e4sentieren und gleichzeitig starke Verbindungen zu diesen engagierten L\u00e4ufern aufbauen und einen hohen Markenwert schaffen.<br><br><br><strong>Was w\u00fcrden Sie sagen, ist das \u00fcbergreifende Ziel f\u00fcr PUMA mit dieser Initiative?<\/strong><br><br><strong>Lucas:<\/strong> Das \u00fcbergeordnete Ziel ist ein zweifaches. Erstens wollen wir eine starke Verbindung zur Marathon-Gemeinschaft aufbauen - nicht nur zu den Elite-Profis, sondern auch zu den allt\u00e4glichen L\u00e4ufern, die sich anstrengen, ihre pers\u00f6nlichen Rekorde zu brechen. Zweitens wollen wir PUMAs Glaubw\u00fcrdigkeit als Performance-Laufmarke demonstrieren. Project3 passt perfekt zu unserer breit angelegten Strategie, exzellente Produkte anzubieten und Sportler auf allen Ebenen zu unterst\u00fctzen. Wir glauben, dass dieses Programm sowohl f\u00fcr die L\u00e4ufer als auch f\u00fcr die Marke eine nachhaltige Wirkung haben kann.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Es ist klar, dass PUMAs Beteiligung an diesen Gro\u00dfveranstaltungen Teil einer gr\u00f6\u00dferen Vision ist. Wie passt Project3 zu PUMAs Strategie der Produktexzellenz und Markenaufwertung?<\/strong><br><br><strong>Lucas:<\/strong> Ganz genau. Project3 gibt diesen Athleten, die unglaubliche Leistungen im unteren Leistungsbereich erbringen und in ihren Gemeinschaften sehr glaubw\u00fcrdig sind, die M\u00f6glichkeit, die neueste und modernste PUMA-Laufbekleidung zu tragen, die ihre Leistung am Wettkampftag verbessern soll. Es ist eine perfekte Gelegenheit zu zeigen, dass wir nicht nur Elite-Athleten unterst\u00fctzen, sondern auch die Grenzen der Produktentwicklung zum Nutzen aller L\u00e4ufer auf der globalen Marathon-B\u00fchne verschieben. Dies passt perfekt zu unserer Strategie, Athleten zu unterst\u00fctzen, herausragende Produkte zu liefern, unsere Marke aufzuwerten und ein f\u00fchrendes Unternehmen im Performance Running zu werden.<br><br><strong>K\u00f6nnen Sie uns sagen, warum Sie sich gerade f\u00fcr den Boston und London Marathon entschieden haben?<\/strong><br><br><strong>Lucas: <\/strong>Nun ja, beide Rennen sind ikonische, weltbekannte Veranstaltungen mit einer langen Geschichte und einer gro\u00dfen weltweiten Anh\u00e4ngerschaft. Sie stellen einige der gr\u00f6\u00dften Etappen im Marathonlauf dar, und es gibt ein unglaublich starkes Gemeinschaftsgef\u00fchl um sie herum. In Boston zum Beispiel herrscht am Rennwochenende eine echte \u201cStimmung\u201d - selbst Menschen, die nicht laufen, wollen an diesem Erlebnis teilhaben. Deshalb sind wir der Meinung, dass diese Marathons die perfekte Plattform f\u00fcr PUMA sind, um unser Engagement f\u00fcr die Laufwelt zu zeigen und mit leidenschaftlichen Athleten aus aller Welt in Kontakt zu treten.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><strong>Was ist f\u00fcr Sie pers\u00f6nlich der aufregendste Aspekt von Project3?<\/strong><br><strong>Lucas:<\/strong>\u00a0F\u00fcr mich ist es das Unbekannte. Wir haben schon viele Kampagnen gestartet, aber mit Project3 betreten wir eine gro\u00dfe B\u00fchne, wie wir sie noch nie zuvor betreten haben. Es ist ein mutiger Schritt in unbekanntes Terrain. Als wir die ersten Bewerbungen \u00f6ffneten, waren wir nicht sicher, was wir erwarten w\u00fcrden. Aber innerhalb von 48 Stunden hatten wir \u00fcber tausend Bewerber. Zu sehen, dass so viele Menschen begeistert sind und sich unbedingt bewerben wollen, ist schon ein gro\u00dfer Gewinn. Am spannendsten ist es f\u00fcr mich zu beobachten, wie sich dieses Programm entwickelt und wie wir das Leben und die Leistungen dieser L\u00e4ufer positiv beeinflussen k\u00f6nnen.<br>\u00a0<br><strong>K\u00f6nnen Sie erkl\u00e4ren, wie die Teilnehmer ausgew\u00e4hlt werden?<\/strong><br><strong>Lucas:<\/strong>\u00a0Das Auswahlverfahren basiert auf der Glaubw\u00fcrdigkeit der Leistung. Die Bewerber m\u00fcssen eine qualifizierte Marathonzeit vorweisen k\u00f6nnen - das Minimum f\u00fcr die Ber\u00fccksichtigung ist 3:10. Wir suchen nicht nach Influencern oder Menschen mit einer gro\u00dfen Fangemeinde in den sozialen Medien. Wir konzentrieren uns auf glaubw\u00fcrdige Athleten, die es mit ihrer Leistung ernst meinen und das Potenzial haben, auf einem wirklich hohen Niveau zu laufen. Bei Projekt 3 geht es darum, Spitzenl\u00e4ufer mit den f\u00fcr ihren Erfolg erforderlichen Hochleistungswerkzeugen auszustatten und die Barrieren f\u00fcr Alltagssportler, die mehr erreichen wollen, abzubauen.<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Und schlie\u00dflich: Werden wir diese Teilnehmer w\u00e4hrend und nach den Marathons zu Gesicht bekommen?<\/strong><br><br><strong>Lucas:<\/strong> Auf jeden Fall! Auch wenn das Programm bis zum Tag des Rennens unter Verschluss bleibt, planen wir, die Athleten w\u00e4hrend der gesamten Veranstaltung zu pr\u00e4sentieren. W\u00e4hrend des Marathons selbst werden sie ein Hauptbestandteil unserer Aktionen sein. Wir wollen ihre Reise, die Produkte, die sie tragen, und die Unterst\u00fctzung, die sie von PUMA erhalten, vorstellen. Das ist eine gro\u00dfartige M\u00f6glichkeit zu zeigen, wie wir als Marke bei diesen Gro\u00dfereignissen auftauchen, nicht nur f\u00fcr unsere Elite-Athleten, sondern auch f\u00fcr die allt\u00e4glichen L\u00e4ufer, die auf den gr\u00f6\u00dften B\u00fchnen der Welt ihre eigene Geschichte schreiben.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Das klingt nach einer wirklich spannenden Initiative. Wir freuen uns darauf, mehr \u00fcber Project3 zu sehen und zu h\u00f6ren! Vielen Dank, dass du uns die Details mitgeteilt hast, Lucas!<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Wie man sich bewirbt<\/h2><p>Wenn du ein Marathonl\u00e4ufer bist, der bei den Marathons in Boston oder London 2025 seine pers\u00f6nliche Bestzeit brechen will, ist Project3 deine Chance, das Leben eines Spitzensportlers zu erleben. Mit Zugang zu exklusivem Training, der neuesten innovativen PUMA-Ausr\u00fcstung und der Chance auf betr\u00e4chtliche Geldpr\u00e4mien ist dies eine Gelegenheit, die du dir nicht entgehen lassen solltest.<\/p><br><p>Kriterien f\u00fcr die F\u00f6rderf\u00e4higkeit:<\/p>Sie m\u00fcssen im Besitz einer g\u00fcltigen Startnummer f\u00fcr den Boston oder London Marathon 2025 sein.<br>Bestehende Marathon-PB von 3:10 oder weniger<br><br>Bewerbungen sind m\u00f6glich bis: <strong>27. Januar 2025<\/strong><br>Besuch: <a href=\"https:\/\/www.puma-project3.com\/\" target=\"_blank\" rel=\"noopener\">puma-project3.com<\/a> um mehr zu erfahren und sich zu bewerben.<br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Running (@pumarunning)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><h2>Treffen Sie Lucas Maher, Athletenaktivierungsmanager bei PUMA<\/h2>Luke (auf der linken Seite) ist ein lebenslanger L\u00e4ufer, der es genie\u00dft, jeden Tag f\u00fcr ein paar Kilometer vor die T\u00fcr zu gehen und sich mit Freunden zu treffen. Er genie\u00dft es, PUMA Running und unsere gro\u00dfartigen Athleten auf der Stra\u00dfe und der Bahn zu unterst\u00fctzen. Ein Karriereh\u00f6hepunkt war der einzigartige Showdown zwischen Mondo Duplantis und Karsten Warholm im letzten September.<\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Lucas-Maher.png'); background-size: cover;background-position: 53% 37%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Weitere Nachrichten<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprevf109cca4-e299-4401-979f-de893f0cac06\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenextf109cca4-e299-4401-979f-de893f0cac06\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_f109cca4-e299-4401-979f-de893f0cac06\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"f109cca4-e299-4401-979f-de893f0cac06\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\">Wie Sie Ihre zuk\u00fcnftigen Stiefel schn\u00fcren<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Eine perfekte Passform ist das, was sich auf dem Spielfeld auszahlt, wenn es um den perfekten Fu\u00dfballschuh geht. Mit unserer NETFIT-Technologie, die wir auf den PUMA FUTURE angewendet haben, geht es nicht mehr um den perfekten Schuh, sondern um die perfekte Schn\u00fcrung.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">PUMAs BVB-Trikot legt Fanshop lahm<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die BVB-Fans toben nach dem 5:0 ihrer Mannschaft und machen den BVB-Onlineshop \u201ckaputt\u201d. Genau 9009 BVB-Sondertrikots hatte PUMA anfertigen lassen, doch nach zweieinhalb Stunden war alles weg.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Ja, du kannst deine Turnschuhe in die Waschmaschine stecken!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir alle lieben Turnschuhe. Und wir tragen sie oft. Daher wird fr\u00fcher oder sp\u00e4ter der Tag kommen, an dem sie nicht mehr neu aussehen. Dann kommt die Frage auf: Waschen ja oder nein?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">F1-Champion Lewis Hamilton \u00e4u\u00dfert sich im Rahmen der PUMA-Kampagne \"Only See Great\"<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Im Rahmen unserer \"ONLY SEE GREAT\"-Kampagne haben wir mit dem siebenfachen Formel-1-Weltmeister Lewis Hamilton \u00fcber seine Vision von Gr\u00f6\u00dfe im Sport und im Leben gesprochen. Begleitend zu dieser Kampagne hat PUMA f\u00fcr Lewis Hamilton die Sonderedition des Rennschuhs Speedcat Pro Spectra in den emblematischen Farben der Kampagne entworfen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">PUMAs LQD CELL-Technologie steigert Ihr Training<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Sto\u00dfd\u00e4mpfend, weich und verdammt stabil: das ist PUMAs LQD CELL Technologie.\nDas D\u00e4mpfungssystem aus den 90er Jahren wurde Anfang des Jahres in PUMAs neuer Technologieplattform neu aufgelegt. Jetzt bringt LQD CELL auch unsere Trainingsschuhe auf Vordermann!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA stellt eine brandneue Technologieplattform und seinen ersten Augmented-Reality-Schuh vor<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Schuhe, die nur zum Laufen gemacht sind - das war gestern. Mit dem neuen LQD CELL Origin AR von PUMA kann man nicht nur tragen, sondern auch ein interaktives Spiel damit spielen, scannen und lustige Effekte zu Bildern und Videos hinzuf\u00fcgen. Au\u00dferdem sind sie verdammt bequem!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">F\u00fcr immer bessere Verpackungen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Schuhkartons, die Sie heute in unseren Gesch\u00e4ften sehen, sehen aus wie immer, rot, gr\u00fcn oder schwarz, aber jetzt haben sie ein Geheimnis: Sie verwenden deutlich weniger Karton als fr\u00fcher.\nIm Rahmen seiner 10FOR25-Ziele untersucht PUMA den \u00f6kologischen Fu\u00dfabdruck des gesamten Unternehmens und strebt an, Nachhaltigkeit in alle unsere Produkte einzubinden, um einen positiven Einfluss auf die Umwelt zu haben. Bessere Verpackungen sind ein Teil dieses Weges.\n\"Wir haben einen ganzheitlichen Blick auf das Design unserer Schuhkartons geworfen und festgestellt, dass wir zu viel Material verwenden\", sagt Jordan Eichenberger, Head of Labelling and Packaging bei PUMA Group Sourcing.\nJordan und sein Team begannen mit einer Neugestaltung der Kartons und suchten nach M\u00f6glichkeiten, die Menge des verwendeten Materials zu reduzieren, w\u00e4hrend die Kartons genauso stabil blieben wie zuvor.\nIndem wir weniger Material f\u00fcr unsere Schuhkartons verwenden, sparen wir 2800 Tonnen Karton pro Jahr ein. Wenn man bedenkt, dass f\u00fcr eine Tonne Karton etwa 12 B\u00e4ume ben\u00f6tigt werden, konnten durch die Gewichtsreduzierung der Schuhkartons 33600 B\u00e4ume eingespart werden - mehr B\u00e4ume als im New Yorker Central Park.\nAber wir gehen sogar noch einen Schritt weiter, denn die Kartons bestehen aus mehr als 95 % (nach Gewicht) recyceltem Karton.\nIm Rahmen unserer 10FOR25-Strategie werden wir auch die verbrauchernahen Plastikt\u00fcten aus unseren eigenen und von uns betriebenen Gesch\u00e4ften verbannen und, wo immer m\u00f6glich, unsere Einzelhandelslieferungen nachhaltiger gestalten.\nUnsere verbraucherseitigen Plastikt\u00fcten bestehen bereits aus 80% recyceltem Material, aber im Jahr 2021 werden wir ihre Verwendung um die H\u00e4lfte reduzieren. In Zahlen ausgedr\u00fcckt sind das 200 Tonnen Kunststoff, die wir nicht verwendet haben.\nAber wir werden nicht dabei stehen bleiben. W\u00e4hrend wir in unseren eigenen und von uns betriebenen Gesch\u00e4ften in L\u00e4ndern wie China und Indien bereits keine Plastikt\u00fcten mehr verwenden, werden wir bis 2023 \u00fcberall auf der Welt keine Plastikt\u00fcten mehr verwenden.\nStattdessen wird PUMA in seinen Gesch\u00e4ften nur noch recycelte und FSC-zertifizierte Papiert\u00fcten verwenden, ganz gleich, ob Sie in Herzogenaurach, auf der Fifth Avenue oder in Krasnojarsk einkaufen.\nDie Umstellung auf nachhaltigere Alternativen f\u00fcr unsere Kunden war nicht ohne Herausforderungen, wie Martina Lagler, Senior Teamhead Global Retail Business Development, erkl\u00e4rt.\n\"Die Entwicklungsphase war also eine ziemliche Herausforderung, und ich bin sehr froh, dass wir nun endlich eine so hochwertige Tasche anbieten k\u00f6nnen. Wir mussten auch sicherstellen, dass wir \u00fcber die entsprechenden Dokumente verf\u00fcgten, um die vollst\u00e4ndige R\u00fcckverfolgbarkeit des Materials und seines Recyclinganteils \u00fcber die gesamte Produktionskette hinweg zu gew\u00e4hrleisten\", erinnert sich Martina.\nUnd in unseren Gesch\u00e4ften passiert noch mehr: Unsere Kunden, die ihre PUMA-Eink\u00e4ufe f\u00fcr einen besonderen Menschen einpacken m\u00f6chten, erhalten demn\u00e4chst auch eine Geschenkt\u00fcte aus recyceltem und FSC-zertifiziertem Papier. Die T\u00fcten, die PUMA f\u00fcr den Versand von Online-Bestellungen verwendet, werden ebenfalls aus 100% recyceltem Kunststoff hergestellt und wir haben nachhaltigere Alternativen f\u00fcr die Kleiderb\u00fcgel und Schuhspanner in unseren Gesch\u00e4ften gefunden.\nAndere Verpackungsverbesserungen sind f\u00fcr PUMA-Kunden vielleicht weniger offensichtlich, da sie nur dazu dienen, unsere Produkte w\u00e4hrend des Transports trocken und sauber zu halten. Aber auch die Polyethylenbeutel, die unsere Kleidung und Accessoires auf dem Weg zum Gesch\u00e4ft und in den Lagern sch\u00fctzen, werden ab Fr\u00fchjahr\/Sommer 2022 ausschlie\u00dflich aus recyceltem Polyethylen hergestellt. Au\u00dferdem haben wir die durchschnittliche Dicke dieser Beutel von 50 auf 30 Mikrometer reduziert, was einer Verringerung um 60% entspricht und wiederum 400 Tonnen Material pro Jahr einspart.\nMit all diesen Ma\u00dfnahmen werden wir einen weiteren Schritt auf unserem Weg machen, PUMA nachhaltiger zu machen und FOREVER BETTER zu sein.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf hat f\u00fcr Sie gesorgt<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, Florida, steht f\u00fcr Themenparks, Palmen und Golf! Vor allem zu Beginn eines jeden Jahres: Jedes Jahr im Januar findet in Orlando die Professional Golfers\u2019 Association (PGA) Show, die gr\u00f6\u00dfte Fachmesse der Branche, statt.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA feierte den 50. Geburtstag des Suede mit 37 einzigartigen Drops<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, nicht 50. Aber wir konnten nicht widerstehen.\n50 Jahre sind ein beeindruckendes Alter f\u00fcr einen Schuh. Vor allem, wenn er in den letzten f\u00fcnf Jahrzehnten ein klassisches Must-Have f\u00fcr jede Generation war und ist.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Spitzensportler feiern PUMAs neue Sprint-Spikes: evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA hat gerade seinen technischsten Spike seit Jahren ver\u00f6ffentlicht, den evoSPEED TOKYO, einschlie\u00dflich der Versionen FUTURE und BRUSH. Nur eine Woche nach der Markteinf\u00fchrung wurden die neuen Spikes von unseren Athleten rund um den Globus in Forever Faster-Manier beworben, mit einer Gesamtreichweite von 2,7 Millionen auf Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, ein Jahrzehnt ungebrochen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16. August 2009: Es ist der Tag des 100-Meter-Finales der Leichtathletik-Weltmeisterschaften und alle Augen sind auf Bahn 4 gerichtet, auf die von Usain Bolt. Ein paar Sekunden lang h\u00e4tte man eine Stecknadel fallen h\u00f6ren k\u00f6nnen.\nDann dauert es nicht l\u00e4nger als 9,58 Sekunden, bis Usain Bolt in die Geschichtsb\u00fccher eingeht und f\u00fcr mindestens die n\u00e4chsten 10 Jahre der schnellste Mann der Welt ist.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA pr\u00e4sentiert die erste Selena Gomez \"Strong Girl\" Kollektion!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    S\u00e4ngerin, Schauspielerin und PUMA-Botschafterin Selena Gomez ist nicht nur eine der talentiertesten K\u00fcnstlerinnen, sondern auch das st\u00e4rkste M\u00e4dchen, das wir kennen!\nDurch die Verbindung ihrer Kraft und Stimme mit PUMAs Tradition in Sport und Mode haben die beiden die st\u00e4rkste Kollektion entwickelt, die wir bisher gesehen haben: SG x PUMA Strong Girl!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Was es braucht, um vegane Schuhe herzustellen<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA erweitert stetig sein Angebot f\u00fcr Menschen, die einen veganen Lebensstil f\u00fchren und auf alle Arten von tierischen Produkten verzichten wollen, nicht nur in ihrer Nahrung, sondern auch in ihrer Kleidung. Aber was macht einen veganen Schuh vegan?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Das Geheimnis von TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Zukunft trifft auf Retro! Im Jahr 1990 f\u00fchrte PUMA seine bisher fortschrittlichste D\u00e4mpfung ein: TRINOMIC. Diese innovative Technologie wurde in einer Vielzahl von Schuhen eingesetzt und bestand aus einem sechseckigen System in der Sohle, das die Last komprimiert und zur\u00fcckfedert.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\">Willst du schneller laufen?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dann trainieren Sie doch einfach wie Usain Bolt. Haben Sie sich jemals gefragt, wie sein Trainingsprogramm funktioniert? Hier teilt er seine Trainingstipps mit CATch Up.\nLesen Sie weiter, wenn Sie schneller werden wollen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    K-Pop-Fans, das ist etwas f\u00fcr euch! Die koreanische Band NCT 127 hat sich der PUMA-Familie als neuer Asien-Pazifik-Botschafter angeschlossen! NCT 127 ist eine bekannte K-Pop-Boygroup, die bei der j\u00fcngeren Generation (Gen Z und Gen Alpha) in der gesamten APAC-Region, einschlie\u00dflich Japan, China, Singapur und Thailand, gro\u00dfe Popularit\u00e4t erlangt hat.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HEILIGES MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir sind immer noch erstaunt! PUMA-Athletin Molly Seidel lief bei den Olympischen SpielenTM ein beeindruckendes Rennen im Marathon der Frauen und sicherte sich mit einer Zeit von 2:27:46 die Bronzemedaille in ihrem dritten Marathon \u00fcberhaupt. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Was h\u00f6ren unsere Spitzenspieler?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Willst du dribbeln, zentrieren und Tore schie\u00dfen wie Sergio Ag\u00fcero, David Silva oder Romelu Lukaku? PUMA Football kann dir dabei helfen!\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Pride Month bei PUMA: Interview mit der Profi-Golfsportlerin, Social-Media-Influencerin und Verfechterin von LGBTQ+-Rechten, Tisha Alyn<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Die Profigolferin und PUMA-Sportlerin Tisha Alyn hat ihr Coming-out vor einigen Jahren \u00f6ffentlich gemacht, um anderen Menschen Mut zu machen, sich selbst zu sein. Noch heute bezeichnet Tisha ihr Coming-out als einen der wichtigsten Tage in ihrem Leben. Sie setzt sich stark f\u00fcr die Rechte von LGBTQ+ ein und ist auf vielen LGBTQ+-bezogenen Veranstaltungen zu sehen.\nCATch Up hatte die Gelegenheit, das Multitalent zu interviewen. Wir fragten sie nach den positiven Ver\u00e4nderungen f\u00fcr die queere Gemeinschaft im Golfsport in den letzten Jahren, wo noch Handlungsbedarf besteht und nach ihren pers\u00f6nlichen Erfahrungen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">Mit 53 Jahren ist PUMA-Fu\u00dfballspieler \"King\" Kazu Miura der \u00e4lteste Spieler in Japans J.League<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Als der Japaner Kazuyoshi Miura 1986 sein erstes Profispiel f\u00fcr die brasilianische Mannschaft Santos bestritt, waren Neymar Jr., Luis Su\u00e1rez und Antoine Griezmann noch nicht geboren. Doch am Mittwoch wurde Miura, oder \"King\" Kazu, wie er von seinen Fans genannt wird, mit 53 Jahren, 6 Monaten und 28 Tagen der \u00e4lteste Spieler in Japans h\u00f6chster Profiliga.\nDer 1967 geborene Miura zog schon in jungen Jahren nach Brasilien und gab sein Profideb\u00fct f\u00fcr Santos, den Verein, bei dem auch Neymar Jr. 23 Jahre sp\u00e4ter sein erstes Spiel f\u00fcr die \"Brasileir\u00e3o\" bestreiten sollte. Seine lange Karriere als St\u00fcrmer f\u00fchrte ihn zu anderen Vereinen in Brasilien, aber auch nach Italien, Kroatien, Australien und in seine Heimat Japan. Er wurde auch zu einem der besten Torsch\u00fctzen der japanischen Nationalmannschaft, f\u00fcr die er zwischen 1990 und 2000 89 Spiele bestritt und 55 Tore erzielte. Er hat bereits den Rekord f\u00fcr den \u00e4ltesten Torsch\u00fctzen der J.League aufgestellt, als er im M\u00e4rz 2017 im Alter von 50 Jahren ein Tor erzielte.\nSeit 34 Jahren ist Miura ein stolzes Mitglied der PUMA-Familie. Sein neuer Rekord am Mittwoch war auch eine Gelegenheit f\u00fcr PUMA Japan, den PUMA KING Fu\u00dfballschuh mit einer speziellen Widmung auf dem Leder zu pr\u00e4sentieren: KAZU mit einer Krone daneben und den portugiesischen Worten \"Boa Sorte\", was \"Viel Gl\u00fcck\" bedeutet, darunter.\n\n\n \n\n\n\n\n\n\n\n\n\n\nDiesen Beitrag auf Instagram anzeigen\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nEin Beitrag geteilt von \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) am 23. Sep 2020 um 5:30 Uhr PDT\n\n\n\n \nEs mag nicht so einfach sein, sich im Alter von 53 Jahren von einem Profifu\u00dfballspiel zu erholen, verglichen mit jemandem in seinen 20ern, aber King Kazu ist fest entschlossen, weiter zu spielen. Seine vielen Fans danken ihm daf\u00fcr!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Project3, unser einzigartiges Laufprogramm, bietet Marathonl\u00e4ufern der unteren Leistungsklasse ein Rennerlebnis auf Profi-Niveau. Mit jeweils 100 Pl\u00e4tzen f\u00fcr den Boston-Marathon und den London-Marathon 2025 erhalten die Teilnehmer Elite-Coaching, moderne Ausr\u00fcstung und die Chance auf gro\u00dfe Preise. Ein Gewinn f\u00fcr die L\u00e4ufer - und f\u00fcr PUMA, wie Lucas Maher, Athlete Activation Manager @Run\/Train, erkl\u00e4rt, wie das Programm neue Verbindungen schafft. Lesen Sie weiter, um zu erfahren, wie Project3 die Welt des Marathons umgestaltet.<\/p>","protected":false},"author":4,"featured_media":63899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17873,"meta-headline":"Project3: Race like a Pro","footnotes":""},"categories":[18],"class_list":["post-63895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":63895,"post_author":"4","post_date":"2025-01-27 01:00:55","post_date_gmt":"2025-01-27 00:00:55","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards","post_excerpt":"Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\u2019s a win for runners\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","to_ping":"","pinged":"","post_modified":"2025-09-26 13:15:13","post_modified_gmt":"2025-09-26 13:15:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=63895","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":63895,"author":"4","date":"2025-01-27 01:00:55","date_gmt":"2025-01-27 00:00:55","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Project3 - PUMA unterst\u00fctzt Marathonl\u00e4ufer der unteren Leistungsklasse mit Training, Ausr\u00fcstung und Pr\u00e4mien auf Profi-Niveau","excerpt":"Project3, unser einzigartiges Laufprogramm, bietet Marathonl\u00e4ufern der unteren Leistungsklasse ein Rennerlebnis auf Profi-Niveau. Mit jeweils 100 Pl\u00e4tzen f\u00fcr den Boston-Marathon und den London-Marathon 2025 erhalten die Teilnehmer Elite-Coaching, moderne Ausr\u00fcstung und die Chance auf gro\u00dfe Preise. Ein Gewinn f\u00fcr die L\u00e4ufer - und f\u00fcr PUMA, wie Lucas Maher, Athlete Activation Manager @Run\/Train, erkl\u00e4rt, wie das Programm neue Verbindungen schafft. Lesen Sie weiter, um zu erfahren, wie Project3 die Welt des Marathons umgestaltet.","status":"publish","password":"","name":"Projekt 3 \u2013 Puma unterst\u00fctzt Sub-Elite-Marathonl\u00e4ufer mit professioneller Trainingsausr\u00fcstung und Pr\u00e4mien","modified":"2025-09-26 13:15:13","modified_gmt":"2025-09-26 13:15:13","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"27. Januar 2025 um 00:00","date_local":"27. 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