{"id":62246,"date":"2024-10-11T12:46:37","date_gmt":"2024-10-11T10:46:37","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=62246"},"modified":"2025-11-20T08:43:53","modified_gmt":"2025-11-20T08:43:53","slug":"new-knowyourstuff-episodes-out","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/new-knowyourstuff-episodes-out\/","title":{"rendered":"Neue #KNOWYOURSTUFF-Folgen erschienen"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        Neue #KNOWYOURSTUFF-Folgen erschienen\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/Aishwarya-Sharma-Romain-Girard-Ulrich-Planer-in-PUMA-Archives-e1728568191844-scaled.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fnew-knowyourstuff-episodes-out%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fnew-knowyourstuff-episodes-out%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/new-knowyourstuff-episodes-out\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fnew-knowyourstuff-episodes-out%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Neue #KNOWYOURSTUFF-Folgen sind gerade erschienen!<\/h1>\n        <div class=\"articleintro\" >Zusammen mit Aishwarya Sharma erfahren Sie mehr \u00fcber die Vor- und Nachteile von Leder, PUMAs Verwendung von Leder und den komplexen Prozess der Lederherstellung. <\/div>\n        <div class=\"date\">11. Oktober 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;New #KNOWYOURSTUFF Episodes Out&quot;, \"text\": &quot;Get your questions answered and LEVEL UP your knowledge! \\u202f\\n\\u00a0\\nShould we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. In Episode 2, join Aishwarya Sharma on her journey to #KNOWYOURSTUFF as she discusses all of this and more with experts- Frank Schmidt from PETA (People for the Ethical Treatment of Animals) and our Senior Director Sustainability, Veronique Rochet.\\n\\u00a0\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/new-knowyourstuff-episodes-out\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/new-knowyourstuff-episodes-out\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/new-knowyourstuff-episodes-out\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fnew-knowyourstuff-episodes-out%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fnew-knowyourstuff-episodes-out%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>Erhalten Sie Antworten auf Ihre Fragen und erweitern Sie Ihr Wissen!<\/strong><\/h2>Sollten wir Leder oder Lederalternativen verwenden? Auf Pflanzenbasis oder synthetisch? Was ist die bessere Wahl f\u00fcr die Umwelt oder f\u00fcr den Tierschutz? Gibt es eine richtige Wahl? Die Verwendung von Leder ist eines der am meisten diskutierten Modethemen unserer Zeit. In Episode 2, folgen Sie <strong>Aishwarya Sharma<\/strong> auf ihrer Reise nach <strong>#KENNST DU DEIN ZEUG<\/strong> wie sie all dies und mehr mit Experten diskutiert. <strong>Frank Schmidt<\/strong> von PETA (People for the Ethical Treatment of Animals) und unserem Senior Director Sustainability, <strong>Veronique Rochet<\/strong>.<br><br><iframe loading=\"lazy\" title=\"Leder: Die Vor- und Nachteile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VXPsJNN4vlo?start=2&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><strong>Waren Sie schon einmal in der <strong>PUMA-Archiv<\/strong> in unserem Hauptquartier?<\/strong> Wenn nicht, nun ja, <em>Heute ist der Tag<\/em>.<br><br>In unserer dritten Folge von <strong>#KENNST DU DEIN ZEUG<\/strong>, Aishwarya besucht das PUMA-Archiv und entdeckt einige kultige PUMA-Ledersch\u00e4tze mit <strong>Romain Girard<\/strong>, Vizepr\u00e4sident f\u00fcr Innovation, und <strong>Ulrich Planer<\/strong>, Lead Puma Archive. Begleiten Sie Aishwarya, wenn sie mehr \u00fcber die historische Verwendung von Leder in PUMA-Schuhen und einige Alternativen wie K-BETTER\u2122 (unsere Kunstleder-Alternative, die K\u00e4nguru-Leder ersetzt) erf\u00e4hrt.<br><br><iframe loading=\"lazy\" title=\"PUMA entwickelt sich st\u00e4ndig weiter\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RAC9smARrS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>Neugierig, mehr zu erfahren \u00fcber <em>wie<\/em> Leder hergestellt wird?<\/strong><\/h2>Dieses Mal begleiten Sie Aishwarya auf ihrem Weg zu einem unserer Lederlieferanten, <strong>CPL Ledergerberei<\/strong> in Thailand, um einen tieferen Einblick in den Gerbungsprozess von Leder zu erhalten.Erfahren Sie, wie und warum Chemikalien in der Lederproduktion verwendet werden und entdecken Sie <strong>bahnbrechende Innovationen<\/strong> die die Ledergerbereiindustrie zum Besseren ver\u00e4ndern!<br><br><iframe loading=\"lazy\" title=\"Die Chemikalien des Leders\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dXZ3ECZu1_c?start=1&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >MEHR Episoden kommen sehr bald - Folgen Sie uns auf der Reise nach <strong>#KENNST DU DEIN ZEUG<\/strong> \u00fcber unser <a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\">Webseite<\/a>.<br><br><strong>Es gibt nur ein FOREVER. Lasst es uns BESSER machen.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>DAS IST #KNOWYOURSTUFF<\/h2><p>Haben Sie sich jemals gefragt, welche Auswirkungen Ihre Kleidung auf den Planeten hat, und w\u00fcrden Sie gerne mehr dar\u00fcber wissen? #KnowYourStuff besch\u00e4ftigt sich eingehend mit der Herkunft von Materialien, ihrer Herstellung und den Auswirkungen, die sie haben k\u00f6nnen. #KNOWYOURSTUFF erm\u00f6glicht es Ihnen, die Wahrheit hinter den Materialien in Ihren t\u00e4glichen Schuhen oder Ihrer Kleidung herauszufinden, und hilft Ihnen, die f\u00fcr Sie richtigen Entscheidungen zu treffen. Es geht darum, sich zu informieren und in die Lage zu versetzen, Ihre Entscheidungen mit Ihren Werten in Einklang zu bringen.<\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/Aishwarya_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>Aishwarya Sharma gilt als Indiens erste Modeaktivistin und ist Teil von PUMAs Voices of a RE:GENERATION. Sie ist eine leidenschaftliche Verfechterin von Nachhaltigkeit und Klima. Ihre Inhalte konzentrieren sich darauf, die Macht sozialer und digitaler Medien zu nutzen, um soziale Ungerechtigkeiten in der heutigen Welt vor allem durch die Brille der Mode aufzuzeigen. Als Botschafterin des guten Willens f\u00fcr die Jugend Indiens mobilisiert sie die Jugend f\u00fcr die Beschleunigung von Klimal\u00f6sungen durch gr\u00fcnen Wasserstoff. Sie arbeitet mit zahlreichen Nichtregierungsorganisationen und zivilgesellschaftlichen Organisationen zusammen und versucht, die Kluft zwischen Marken und der Gesellschaft im Allgemeinen zu \u00fcberbr\u00fccken.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>HIER FINDEN SIE DIE GANZE GESCHICHTE<\/h2><p><a href=\"https:\/\/about.puma.com\/en\/newsroom\/corporate-news\/2024\/02-10-2024-puma-explores-leather-vs-vegan-leather-global-goals\">UNSERE PRESSEMITTEILUNG<\/a><\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CxppBwrIszx\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CxppBwrIszx\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CxppBwrIszx\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA India (@pumaindia)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/knowyourstuff-videoseries-on-leather-vs-vegan-leather\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"61193\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/09\/Aishwarya-Sharma-at-CPL-Factory-Thailand-1-scaled.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>MACH DICH BEREIT F\u00dcR #KNOWYOURSTUFF<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tW\u00fcrden Sie sich anders entscheiden, wenn Sie mehr \u00fcber die potenziellen Auswirkungen der Materialien w\u00fcssten, aus denen Ihre Kleidung hergestellt wird?\n \nBegleite Aishwarya Sharma, eine von PUMAs Voices of a RE:GENERATION, bei #KNOWYOURSTUFF, einer 7-teiligen Serie, in der sie sich auf eine Reise begibt, um mehr \u00fcber ein g\u00e4ngiges Material zu erfahren, das in unseren allt\u00e4glichen Schuhen und Kleidungsst\u00fccken zu finden ist: Leder und Alternativen zu Leder.\n#KNOWYOURSTUFF ist Teil von PUMAs Engagement und Aktionen f\u00fcr mehr Transparenz in Sachen Nachhaltigkeit. Aishwarya ist eine von vier Stimmen einer RE:GENERATION, die von PUMA angeworben wurden, um Nachhaltigkeit auf eine Weise zu vermitteln, die die n\u00e4chste Generation anspricht.\u00a0\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/knowyourstuff-videoseries-on-leather-vs-vegan-leather\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erhalten Sie Antworten auf Ihre Fragen und erweitern Sie Ihr Wissen!<br \/>\n\u00a0<br \/>\nSollten wir Leder oder Lederalternativen verwenden? Auf Pflanzenbasis oder synthetisch? Was ist die bessere Wahl f\u00fcr die Umwelt oder f\u00fcr den Tierschutz? Gibt es eine richtige Wahl? Die Verwendung von Leder ist heute eines der am meisten diskutierten Modethemen. Begleiten Sie Aishwarya Sharma in Episode 2 auf ihrer Reise zu #KNOWYOURSTUFF und diskutieren Sie all dies und mehr mit Experten - Frank Schmidt von PETA (People for the Ethical Treatment of Animals) und unserer Senior Director Sustainability, Veronique Rochet.<br \/>\n\u00a0<\/p>","protected":false},"author":9,"featured_media":62250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":10791,"meta-headline":"New #KNOWYOURSTUFF episodes just dropped!","footnotes":""},"categories":[6],"class_list":["post-62246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":62246,"post_author":"9","post_date":"2024-10-11 12:46:37","post_date_gmt":"2024-10-11 10:46:37","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":62250},\"headline\":\"New #KNOWYOURSTUFF episodes just dropped!\",\"content\":\"Together with Aishwarya Sharma, dive into the pros and cons of leather, PUMA\\u0026rsquo;s use of leather and the complex process behind leather production. \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong\\u0026gt;Get your questions answered and LEVEL UP your knowledge! \u202f\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Should we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. 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Join Aishwarya as she learns more about the historical use of leather in PUMA footwear and some alternatives like K-BETTER\\u0026trade; (our synthetic leather alternative \\u0026ndash; that replaced kangaroo leather).\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA Ever Evolving\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/RAC9smARrS4?feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong\\u0026gt;Curious to know more about \\u0026lt;em\\u0026gt;how\\u0026lt;\/em\\u0026gt; leather is made?\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;This time, join Aishwarya as she heads to one of our leather suppliers, \\u0026lt;strong\\u0026gt;CPL leather tannery\\u0026lt;\/strong\\u0026gt; in Thailand, to dive deeper into the leather tanning process.\u202f\u202fLearn about how and why chemicals are used in leather production and discover \\u0026lt;strong\\u0026gt;cutting-edge innovations\\u0026lt;\/strong\\u0026gt; that are transforming the leather tanning industry for the better!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;The Chemicals of Leather\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/dXZ3ECZu1_c?start=1\\u0026amp;amp;feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"MORE episodes coming very SOON- Follow along on the journey to \\u0026lt;strong\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/strong\\u0026gt; on our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;webpage\\u0026lt;\/a\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There is only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THIS IS #KNOWYOURSTUFF\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;Ever wonder about the impact of your clothes on the planet and wish you knew more? #KnowYourStuff dives deep into the origins of materials, how they are made and the impact they can have. #KNOWYOURSTUFF empowers you to uncover the truth behind the materials found in your everyday footwear or clothing, helping you make choices that are right for you. It\\u0026rsquo;s about becoming informed and empowered to align your choices with your values.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":62265},\"spacing\":false,\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;Aishwarya Sharma is recognised as India\\u0026rsquo;s first fashion activist and part of PUMAs Voices of a RE:GENERATION. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social \\u0026amp; digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she\\u0026rsquo;s mobilising youth in accelerating climate solutions through green hydrogen. She works with numerous NGOs \\u0026amp; civil society organisations and work to bridge the gap between brands and society at large.\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;GET THE FULL STORY HERE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/newsroom\/corporate-news\/2024\/02-10-2024-puma-explores-leather-vs-vegan-leather-global-goals\\u0026quot;\\u0026gt;OUR PRESS RELEASE\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/CxppBwrIszx\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA India (@pumaindia)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":61193}],\"numArticles\":1,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"New #KNOWYOURSTUFF Episodes Out","post_excerpt":"Get your questions answered and LEVEL UP your knowledge! \u202f\n\u00a0\nShould we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. In Episode 2, join Aishwarya Sharma on her journey to #KNOWYOURSTUFF as she discusses all of this and more with experts- Frank Schmidt from PETA (People for the Ethical Treatment of Animals) and our Senior Director Sustainability, Veronique Rochet.\n\u00a0\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"new-knowyourstuff-episodes-out","to_ping":"","pinged":"","post_modified":"2025-11-20 08:43:53","post_modified_gmt":"2025-11-20 08:43:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=62246","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":62246,"author":"9","date":"2024-10-11 12:46:37","date_gmt":"2024-10-11 10:46:37","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":62250},\"headline\":\"New #KNOWYOURSTUFF episodes just dropped!\",\"content\":\"Together with Aishwarya Sharma, dive into the pros and cons of leather, PUMA\\u0026rsquo;s use of leather and the complex process behind leather production. \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong\\u0026gt;Get your questions answered and LEVEL UP your knowledge! \u202f\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Should we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. In Episode 2, join \\u0026lt;strong\\u0026gt;Aishwarya Sharma\\u0026lt;\/strong\\u0026gt; on her journey to \\u0026lt;strong\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/strong\\u0026gt; as she discusses all of this and more with experts- \\u0026lt;strong\\u0026gt;Frank Schmidt\\u0026lt;\/strong\\u0026gt; from PETA (People for the Ethical Treatment of Animals) and our Senior Director Sustainability, \\u0026lt;strong\\u0026gt;Veronique Rochet\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Leather: The Pros and Cons\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/VXPsJNN4vlo?start=2\\u0026amp;amp;feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Have you ever been to the \\u0026lt;strong\\u0026gt;PUMA Archive\\u0026lt;\/strong\\u0026gt; in our headquarters?\\u0026lt;\/strong\\u0026gt; If not, well, \\u0026lt;em\\u0026gt;today\\u0026rsquo;s the day\\u0026lt;\/em\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In our third episode of \\u0026lt;strong\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/strong\\u0026gt;, Aishwarya visits the PUMA Archive and uncovers some iconic PUMA leather treasures with \\u0026lt;strong\\u0026gt;Romain Girard\\u0026lt;\/strong\\u0026gt;, Vice President of Innovation, and \\u0026lt;strong\\u0026gt;Ulrich Planer\\u0026lt;\/strong\\u0026gt;, Lead Puma Archive. Join Aishwarya as she learns more about the historical use of leather in PUMA footwear and some alternatives like K-BETTER\\u0026trade; (our synthetic leather alternative \\u0026ndash; that replaced kangaroo leather).\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA Ever Evolving\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/RAC9smARrS4?feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong\\u0026gt;Curious to know more about \\u0026lt;em\\u0026gt;how\\u0026lt;\/em\\u0026gt; leather is made?\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;This time, join Aishwarya as she heads to one of our leather suppliers, \\u0026lt;strong\\u0026gt;CPL leather tannery\\u0026lt;\/strong\\u0026gt; in Thailand, to dive deeper into the leather tanning process.\u202f\u202fLearn about how and why chemicals are used in leather production and discover \\u0026lt;strong\\u0026gt;cutting-edge innovations\\u0026lt;\/strong\\u0026gt; that are transforming the leather tanning industry for the better!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;The Chemicals of Leather\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/dXZ3ECZu1_c?start=1\\u0026amp;amp;feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"MORE episodes coming very SOON- Follow along on the journey to \\u0026lt;strong\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/strong\\u0026gt; on our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;webpage\\u0026lt;\/a\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There is only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THIS IS #KNOWYOURSTUFF\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;Ever wonder about the impact of your clothes on the planet and wish you knew more? #KnowYourStuff dives deep into the origins of materials, how they are made and the impact they can have. #KNOWYOURSTUFF empowers you to uncover the truth behind the materials found in your everyday footwear or clothing, helping you make choices that are right for you. It\\u0026rsquo;s about becoming informed and empowered to align your choices with your values.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":62265},\"spacing\":false,\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;Aishwarya Sharma is recognised as India\\u0026rsquo;s first fashion activist and part of PUMAs Voices of a RE:GENERATION. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social \\u0026amp; digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she\\u0026rsquo;s mobilising youth in accelerating climate solutions through green hydrogen. 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