{"id":60456,"date":"2024-08-21T08:05:01","date_gmt":"2024-08-21T06:05:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=60456"},"modified":"2025-09-20T18:56:08","modified_gmt":"2025-09-20T18:56:08","slug":"interview-with-alexandra-lewandrowski-head-of-the-puma-house-paris","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/interview-with-alexandra-lewandrowski-head-of-the-puma-house-paris\/","title":{"rendered":"Ein Ort zum Feiern, wenn Medaillen gewonnen wurden"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sports<\/a>\/\n A place to celebrate when medals were won\n <\/div>\n<\/div>\n
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A Place to celebrate when medals were won<\/h1>\n
Interview with Alexandra Lewandrowski on the PUMA House in Paris<\/div>\n
21. August 2024 <\/div>\n\n
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Between sports champions, media, content creators and international guests, Alexandra Lewandrowski, PUMA\u2019s Director Global Brand Activations, masterminded our PUMA House project in Paris. As the overall project manager, she and her team brought this fantastic space from paper into life and spearheaded the 17 days of PUMA House action this summer. Discover her vision and the unforgettable moments she will cherish forever.<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Alex, what was the PUMA HOUSE about?<\/strong>

Alexandra:<\/strong> We wanted to create a Home for PUMA during the Olympics \u2013 a brand space where our athletes, federations, retail partners, media and content creators can come together, relax, have fun and experience the Games with us<\/strong>.

We were driven by the vision to build a PUMA world in Paris<\/strong> that connects performance, culture, and innovation<\/strong>, a place to lean back<\/strong> before the competitions and celebrate when medals were won<\/strong>.

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“We wanted to build a place to capture the spirit of the brand, uncover unique stories and create memories to last a lifetime.”<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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What did you do at the PUMA House?<\/strong>

Alexandra:<\/strong> The PUMA House presented a vibrant mosaic of activations<\/strong> that offered unrivalled opportunities to experience everything PUMA has to offer outside of the stadiums in Paris<\/strong>, in one of the most strategic locations of any brand present at the Games. Our event map ranged from fun sports days<\/strong> where content creators were given the chance to see the game like we do, to compelling community activations<\/strong> that connected local Parisian football clubs with the PUMA House.

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We counted 3 press conferences<\/strong>, giving international media the unique opportunity to meet with PUMA spokespeople, athletes, legends and ambassadors<\/strong> and allowing for unparalleled media coverage, emphasizing our positioning as forever faster. We also celebrated the Jamaican Day of Independence<\/strong> together with the Jamaican Olympic Association, taking the party from the sunny afternoon to the late night.

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A special feature was our immersive Innovation Lab<\/strong>, where guests could step into an experiential world of performance,<\/strong> see the breath of our innovation product worn at the Games and learn about our technology, Nitro<\/strong>.

From public viewings in the garden of sport to recharging in the shade of the trees at the swimming pool<\/strong>, to connecting with friends in our lounge area<\/strong>, to playing football<\/strong> and basketball<\/strong>

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on our beautiful rooftop playground<\/strong>, our endeavour was to offer experiences that were unprecedented to anything else in Paris.

In the heart of all of this was our Publishing House and PR Hub<\/strong> where the teams worked on bringing together media, creators and athletes<\/strong> like no other, delivering unparalleled media coverage<\/strong> across multiple output channels <\/strong>whilst always putting our athletes\u2019 needs first.

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What was the feedback from our guests?<\/strong>

Alexandra:<\/strong> We counted over 4000 guests in 17 days<\/strong>, here is a snapshot of the some of the feedback that we received:

\u201cExtraordinary & unforgettable experience\u201d<\/em>
\u201cI fully enjoyed every moment, from the exhilarating competitions to the inspiring atmosphere\u201d<\/em>
\u201cThis stage and Nitro Lab gives me great ideas for our local events\u201d<\/em>
\u201cYou made us feel part of the PUMA Family\u201d<\/em>

\u201cWow, PUMA is everywhere in Track & Field!\u201d<\/em>

\u201cAmazing to meet everyone from PUMA\u2019s management to Athletes in one place\u201d<\/em>

\u201cThank you for this amazing opportunity to visit Paris Olympic Games and PUMA House. Great event, great experience, great PUMA Spirit\u201d<\/em><\/blockquote><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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As overall project manager of the PUMA House, what is your recap on the days in Paris? How do you feel?<\/strong>

Alexandra:<\/strong> I feel extremely proud that we delivered such an unprecedented brand experience in the Year of Sport<\/strong>, and I love how the positive results are a mirror of the incredible team that stood behind this.

The cross departmental collaboration<\/strong> we had, the hard work, passion, eagerness<\/strong> to find solutions, hands-on mentality<\/strong>, creativity<\/strong>, flexibility<\/strong>, sense of support<\/strong> amongst each other, the superior level of quality and service<\/strong> and the unified sense of dedication<\/strong> to make this the best experience yet defined team work at its best \u2013 both between our internal teams as well as with our partners alike. And at the same time, we had a whole lot of fun doing so<\/strong>.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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What was your personal favorite moment?<\/strong>

Alexandra:<\/strong> There are so many to mention \u2013 but I particularly loved the atmosphere when we welcomed our medalists to the PUMA house<\/strong>, greeting them with a huge round of applause at the entrance and celebrating their victories on stage. Something I will personally never forget was when Mondo Duplantis broke a new world record in the Pole Vault final at 6.25m and celebrated it with his friends & family at the PUMA House \u2013 it was a night to remember.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Thank you so much, Alex, for taking the time and recap the PUMA House Paris with us!<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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PUMA House Press Days<\/h2>\n <\/div>\n<\/div>\n\n\n\n\n
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Athletes visiting the PUMA House<\/h2>\n <\/div>\n<\/div>\n\n\n\n\n
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PUMA FOOTBALL DAY<\/h2>\n <\/div>\n<\/div>\n\n\n\n\n
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CREATORS ON THE COURT<\/h2>\n <\/div>\n<\/div>\n\n\n\n\n
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\n MORE PARIS NEWS<\/span>\n <\/h2>\n <\/div>\n\n<\/div>\n\n\n\n
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A great week for Team PUMA<\/a><\/h4>\n
\n What a great start in Paris so far for Team PUMA and our PUMA athletes \u2013 time for a quick recap!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Wi fasa dan yu!<\/a><\/h4>\n
\n In honor of our fastest federation, we celebrated Jamaica Independence Day in grand style at PUMA House in Paris. This annual event, marking Jamaica\u2019s independence, brought together over 700 Jamaican guests at our home away from home, for a day filled with joy, culture, and community spirit. Get a glimpse below!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Celebrating Hoops Day at PUMA House in Paris<\/a><\/h4>\n
\n The PUMA House was buzzing with basketball energy as PUMA Hoops took the stage for Hoops Day in Paris to announce a groundbreaking partnership with design visionary and cultural icon, Salehe Bembury. Known for his unmatched style and deep ties to basketball culture, Bembury is set to propel PUMA Hoops to new heights in both performance and culture.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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IN DA HOUSE \ud83c\uddeb\ud83c\uddf7<\/a><\/h4>\n
\n We\u00b4re thrilled to announce the grand opening of our PUMA House in Paris. PUMA icons such as Linford Christie, Tommie Smith, Robert Pires and Colin Jackson visited us there right at the start. Our CEO Arne Freundt gave them a warm welcome. Broadcaster Tiara Williams also hosted the event. For 17 days straight, this place is going to be buzzing as the go-to spot for all things PUMA \u2013 think chill vibes where athletes and pals can kick back, celebrate big wins, and soak up an awesome vibe. Take a look! \ud83d\udc40\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Et voil\u00e0 Paris<\/a><\/h4>\n
\n In Paris, we continue to celebrate an exciting summer of sport by showcasing our athletics elite. These sprinters, high jumpers, and pole vaulters show the true essence of speed and resilience.\n <\/div>\n Story lesen<\/a>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Alexandra Lewandrowski, PUMAs Director Global Brand Activations, hat unser PUMA House-Projekt in Paris mit Sportlern, Medienvertretern, Content-Entwicklern und internationalen G\u00e4sten geleitet. Als Gesamtprojektmanagerin hat sie mit ihrem Team diesen fantastischen Ort vom Papier zum Leben erweckt und die 17 Tage PUMA House-Action in diesem Sommer geleitet. Entdecken Sie ihre Vision und die unvergesslichen Momente, die sie f\u00fcr immer in Erinnerung behalten wird.<\/p>","protected":false},"author":4,"featured_media":60481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":12167,"meta-headline":"A Place to celebrate when medals were won","footnotes":""},"categories":[18],"class_list":["post-60456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":60456,"post_author":"4","post_date":"2024-08-21 08:05:01","post_date_gmt":"2024-08-21 06:05:01","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"A place to celebrate when medals were won","post_excerpt":"Between sports champions, media, content creators and international guests, Alexandra Lewandrowski, PUMA\u2019s Director Global Brand Activations, masterminded our PUMA House project in Paris. 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