{"id":59722,"date":"2024-07-24T12:00:20","date_gmt":"2024-07-24T10:00:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=59722"},"modified":"2025-11-20T08:44:59","modified_gmt":"2025-11-20T08:44:59","slug":"puma-refibre-takes-over-new-york-city","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-refibre-takes-over-new-york-city\/","title":{"rendered":"PUMA RE:FIBRE EROBERT NEW YORK"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA RE:FIBRE EROBERT NEW YORK\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-NYC-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-refibre-takes-over-new-york-city\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRE EROBERT NEW YORK CITY<\/h1>\n        <div class=\"articleintro\" >Ein Wochenende voller Upcycling, Aufregung und Stickerei<\/div>\n        <div class=\"date\">24. Juli 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA RE:FIBRE TAKES OVER NEW YORK&quot;, \"text\": &quot;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u00e9rica teams.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-refibre-takes-over-new-york-city\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">In diesem Jahr haben wir einen wichtigen Meilenstein erreicht, indem wir unser Textil-zu-Textil-Recyclingprogramm RE:FIBRE aufgestockt und Millionen von PUMA-Replika-Fu\u00dfballtrikots f\u00fcr 35 Vereine, darunter Euro- und Copa-Am\u00e9rica-Teams, produziert haben. Alle diese Trikots werden aus 100% recycelten Materialien hergestellt, wobei mindestens 75% aus Textilabf\u00e4llen stammen.<\/span><br><strong class=\"textStyle_description\">Um dies zu feiern, haben wir ein Wochenende lang in unserem New Yorker Flagship-Store ein Fest veranstaltet, das mit der Ver\u00f6ffentlichung der Heimtrikots des AC Mailand und von Manchester City und ihrem bevorstehenden Spiel in New York City zusammenfiel. Fans von PUMA, AC Mailand und Manchester City kamen zusammen, um unsere RE:FIBRE-Erfolge zu feiern. Lesen Sie den vollst\u00e4ndigen Artikel, um alle Details zu erfahren und zu sehen, wie wir den Big Apple erobert haben!<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\ud83c\udfac Sehen Sie sich das RECAP an \ud83d\udc47<\/span><br><br>\u00a0<br><br><iframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-0\" src=\"https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.puma-catchup.com&amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"1005\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"><\/iframe><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">2 Spieltrikots. 2 Legenden. 100 Abzeichen<\/span><br><br>Am Samstag haben wir die ersten 50 Kunden, die das neue RE:FIBRE Trikot des AC Mailand oder Man City gekauft haben, mit einem <strong>Abzeichen in limitierter Auflage<\/strong>, die aus Trikots der folgenden Spieler recycelt wurden <strong>Jack Grealish und Christian Pulisic<\/strong>. Diese Abzeichen sind <strong>handgemacht von unserer Stimme der RE:Generation, Andrew Burgess,<\/strong> und waren in einem Geschenkkarton verpackt, der ein Schild mit der Chargennummer und den Details zum Spiel enthielt, wodurch sie <strong>ein einzigartiges Sammlerst\u00fcck<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-9\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><blockquote><span style=\"white-space-collapse: preserve;\">\u201cEs ist nicht nur ein cooles Teil, sondern auch genau zu wissen, wo es herkommt, wo auf dem Trikot es war. Nicht nur das, sondern auch der Gedanke, der dahintersteckt, in welchem Spiel es war und von wem. Das ist gro\u00dfartig. Tolle Arbeit geleistet. Das ist eine ganz andere Ebene der Interaktion mit den Fans. Danke an PUMA, danke an den AC Mailand.\u201d<\/span><\/blockquote><strong class=\"textStyle_description\">Mitglied des AC Milan Club NYC, das in den Laden kam, um eine der limitierten Chargen zu erhalten.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-AC-MILAN-BATCH.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-MANCITY-BATCH-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Unser Upcycling-K\u00fcnstler und Stimme einer RE:Generation, Andrew Burgess, kam zu uns vor Ort und produzierte live seine Abzeichen im Schaufenster des Flagship-Stores und zog damit die Aufmerksamkeit der Menschen auf der 5th Avenue in New York City auf sich.<\/strong><br><br><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-10\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4<\/a><\/video><\/div><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">Upcyceln Sie Ihren Sportstyle<\/span><br><br>Am Sonntag haben wir <strong>drei exklusive 1-st\u00fcndige Workshops<\/strong> unter der Leitung von Andrew Burgess. Die Kost\u00fcmbildner meldeten sich nach dem Prinzip \"Wer zuerst kommt, mahlt zuerst\" an, und jeder Workshop war komplett ausgebucht. Die Teilnehmer pr\u00e4sentierten ihre <strong>N\u00e4hkenntnisse<\/strong> oder l<strong>von Grund auf verdient, wie man n\u00e4ht<\/strong> a <strong>ma\u00dfgeschneidertes Hemd<\/strong> oder ein <strong>upgecycelte Tragetasche<\/strong> aus einem Trikot.<br><br>Alle T-Shirts und Trikots, die f\u00fcr die Herstellung der individuellen Shirts und Tragetaschen verwendet wurden, stammen von\u00a0<strong>aus alten Trikots oder Altbest\u00e4nden<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-11\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-12\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Mitstreitende Influencer <strong>Bryan Joel<\/strong> und <strong>Charles Etoroma<\/strong> an den Andrews-Workshops teilgenommen und der Erfahrung eine neue kreative Note verliehen.<br><br>Unsere Teilnehmer, Menschen mit <strong>alle Altersgruppen<\/strong>-vom Enkel bis zur Oma- waren <strong>so begeistert, neue F\u00e4higkeiten zu erlernen<\/strong> und <strong>ihre handgefertigten Gegenst\u00e4nde mitnehmen<\/strong>. Viele der Teilnehmer <strong>die noch nie gen\u00e4ht hatte<\/strong> verlie\u00df den New Yorker Flagship-Store nicht nur mit <strong>ihr erstes DIY-Projekt<\/strong> sondern auch mit <strong>das neu erworbene Wissen, wie sie ihre Kleidung l\u00e4nger haltbar machen k\u00f6nnen.<\/strong><br><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-13\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Das Wochenende war ein gro\u00dfer Erfolg, und der New Yorker Flagship Store strotzte vor Energie, Kreativit\u00e4t und neuem Wissen \u00fcber Nachhaltigkeit und Kreislaufwirtschaft.<br><br><span class=\"textStyle_intro\">Gut gemacht, Team PUMA in NYC \ud83d\udc08\u200d\u2b1b\ud83d\uddfd!<\/span><br><span class=\"textStyle_intro\"><\/span><br><span class=\"textStyle_intro\">Denn es gibt nur ein FOREVER. Lasst es uns BESSER machen!<\/span><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>RE:FIBRE<\/h2><p>Im Rahmen des RE:FIBRE-Programms werden Polyesterabf\u00e4lle aus Fabrikabf\u00e4llen, fehlerhaften Waren und gebrauchter Kleidung zur Herstellung neuer Textilien verwendet. Diese Initiative zielt darauf ab, Textilabf\u00e4lle zu reduzieren, zu verhindern, dass Polyesterabf\u00e4lle auf M\u00fclldeponien landen, und die Abh\u00e4ngigkeit von Plastikflaschen f\u00fcr die Herstellung von recyceltem Polyester zu verringern.<\/p><br><p>Aufbauend auf den 46.000 RE:FIBRE-Trikots, die im Jahr 2023 produziert werden, erforschen wir nun diversifizierte Recyclingtechniken wie thermomechanisches und chemisches Recycling, um unsere Kapazit\u00e4ten f\u00fcr das Recycling von Textilabf\u00e4llen deutlich zu erh\u00f6hen.<\/p><br><p><a href=\"https:\/\/foreverbetter.com\/en\/circularity\/refibre\" target=\"_blank\" rel=\"noopener\"><strong>\ud83d\udc49 Erfahren Sie mehr \u00fcber RE:FIBRE!<\/strong><\/a><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Die Tr\u00e4ume der AC Milan Fans werden wahr<\/h2><p><iframe loading=\"lazy\" title=\"RE-FIBRE Partien II\" src=\"https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Upcycling macht Spa\u00df!<\/h2><p><iframe loading=\"lazy\" title=\"RE-FIBRE-Werkstatt II\" src=\"https:\/\/www.youtube.com\/embed\/xK_8RR7M854\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von andrew (@wandythemaker)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Weitere Nachrichten<\/h2>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-week-puma-hq-recap\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"57533\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/05\/Puma_Behind-the-Factory_image_0098_low-res.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>EINE WOCHE IM ZEICHEN DER NACHHALTIGKEIT<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tIm April ging PUMAs Engagement f\u00fcr Nachhaltigkeit \u00fcber den Stakeholder-Dialog in unserer Zentrale hinaus. W\u00e4hrend der FOREVER. BESSER. WEEK. gab es eine Reihe von Veranstaltungen f\u00fcr PUMA-Mitarbeiter, die sich auf Nachhaltigkeitsinitiativen konzentrierten. W\u00e4hrend dieser Woche besuchten die Stimmen der RE:GENERATION Aishwarya Sharma, Jade Roche, Luke Jaque-Rodney und Andrew Burgess Herzogenaurach und gaben spannende Einblicke, leckeres Essen, Upcycling-F\u00e4higkeiten und wertvolles Wissen weiter.\nWenn Sie eine dieser Veranstaltungen verpasst haben oder sie noch einmal erleben m\u00f6chten, scrollen Sie nach unten, um sich Videos von FOREVER. BETTER. WOCHE.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-week-puma-hq-recap\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"55500\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>PUMAs Reise zu FOREVER. BESSER.<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tIm Jahr 2023 hat PUMAs FOREVER. BETTER.journey an Fahrt auf. Im Rahmen des RE:SUEDE-Projekts haben wir eine experimentelle Version unserer kultigen SUEDE-Sneaker unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen in Kompost verwandelt. Mit RE:FIBRE haben wir den Prozess der Umwandlung von Alttextilien in neue Textilien vorgestellt, und mit unserer Initiative Voices of a RE:GENERATION haben uns junge Changemaker dazu herausgefordert, BESSER zu werden.\nWerfen Sie einen Blick darauf, was PUMA im Jahr 2023 getan hat:\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In diesem Jahr haben wir einen wichtigen Meilenstein erreicht, indem wir unser Textil-zu-Textil-Recyclingprogramm RE:FIBRE aufgestockt und Millionen von PUMA-Replika-Fu\u00dfballtrikots f\u00fcr 35 Vereine produziert haben, darunter Euro- und Copa-Am\u00e9rica-Teams.<\/p>","protected":false},"author":4,"featured_media":59724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15423,"meta-headline":"RE:FIBRE TAKES OVER NEW YORK CITY","footnotes":""},"categories":[6],"class_list":["post-59722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":59722,"post_author":"4","post_date":"2024-07-24 12:00:20","post_date_gmt":"2024-07-24 10:00:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Making AC Milan Fans dreams come true\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Batches II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Upcycling is FUN!\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Workshop II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xK_8RR7M854\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":57533},{\"id\":55500}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA RE:FIBRE TAKES OVER NEW YORK","post_excerpt":"This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\u00e9rica teams.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-refibre-takes-over-new-york-city","to_ping":"","pinged":"","post_modified":"2025-11-20 08:44:59","post_modified_gmt":"2025-11-20 08:44:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=59722","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":59722,"author":"4","date":"2024-07-24 12:00:20","date_gmt":"2024-07-24 10:00:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Making AC Milan Fans dreams come true\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Batches II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Upcycling is FUN!\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Workshop II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xK_8RR7M854\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":57533},{\"id\":55500}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA RE:FIBRE EROBERT NEW YORK","excerpt":"In diesem Jahr haben wir einen wichtigen Meilenstein erreicht, indem wir unser Textil-zu-Textil-Recyclingprogramm RE:FIBRE aufgestockt und Millionen von PUMA-Replika-Fu\u00dfballtrikots f\u00fcr 35 Vereine produziert haben, darunter Euro- und Copa-Am\u00e9rica-Teams.","status":"publish","password":"","name":"Puma Refibre erobert New York City","modified":"2025-11-20 08:44:59","modified_gmt":"2025-11-20 08:44:59","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"24. 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