{"id":58353,"date":"2024-06-18T13:00:07","date_gmt":"2024-06-18T11:00:07","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=58353"},"modified":"2025-11-20T08:45:24","modified_gmt":"2025-11-20T08:45:24","slug":"knowyourstuff-voice-of-a-regeneration-aishwarya-sharma","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/knowyourstuff-voice-of-a-regeneration-aishwarya-sharma\/","title":{"rendered":"#KNOWYOURSTUFF Stimme einer RE:GENERATION Aishwarya Sharma"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Corporate<\/a>\/\n #KNOWYOURSTUFF Voice of a RE:GENERATION Aishwarya Sharma\n <\/div>\n<\/div>\n
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Corporate<\/a><\/div>\n
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#KNOWYOURSTUFF? GOES TO THAILAND<\/h1>\n
Our Voice of a RE:GENERATION Aishwarya Sharma travelled to Bangkok to work on a very special project coming soon.<\/div>\n
18. Juni 2024 <\/div>\n\n
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Every day we wear clothes and shoes without really knowing where they come from, how they\u2019re made, or what happens to them when we\u2019re done. In our upcoming #KNOWYOURSTUFF<\/strong> video series, Aishwarya Sharma<\/strong>, one of PUMA\u2019s Voices of a RE:GENERATION<\/strong>, delves into the materials that fill our wardrobes. For her first mission, Aishwarya<\/strong> explores the leather and leather alternatives used to produce our beloved footwear. As part of her research, she recently visited PUMA\u2019s leather tannery supplier CPL Group in Bangkok, Thailand<\/strong> to see the leather tanning process up close. Her experience will be shared through her and PUMA\u2019s channels in the #KNOWYOURSTUFF<\/strong> series coming soon.

Scroll down for a unique preview into #KNOWYOURSTUFF?<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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THE PUMA RE:SUEDE\u00a0<\/span>

On Earth Day in April 2024, PUMA introduced the RE:SUEDE 2.0 <\/strong>\u2013 a groundbreaking shoe that can be composted using a tailor-made industrial composting process. The shoe\u2019s upper is made from Zeology tanned suede<\/strong>, a material produced through an advanced tanning process provided by CPL that is free of heavy metals and chrome. Zeology tanning enables compostable, biodegradable, and circular leather.

Aishwarya has already put her RE:SUEDE<\/strong> pair to the test in everyday life. In #KNOWYOURSTUFF?<\/strong> she gives some behind the scenes insights into the leather tanning process. Stay tuned for the full series coming soon.

Click here to join PUMA\u2019s journey to become FOREVER. BETTER. and buy your very own pair of RE:SUEDE.\u00a0<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Why does PUMA open its factory doors?<\/span>

Understanding the materials we wear helps us make informed choices as consumers. Whether it\u2019s cotton, wood or synthetics, each material has its own environmental impact. By exploring these aspects, we can build a more responsible fashion industry.<\/div>\n <\/div>\n
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\u201cPUMA has a long history of reporting on our sustainability performance, but it is more important than ever to engage younger generations in sustainability decisions. We hope that by inviting our ‘Voices\u2019 to experience our supply chain we\u2019re able to share the genuine progress and passion that our suppliers have invested as well as the realities and challenges we face in our efforts to improve.\u201d
ANNE-LAURE DESCOURS, CHIEF SOURCING OFFICER AT PUMA<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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This is not the first time our Voices of a RE:GENERATION <\/strong>have visited some of our manufacturing partners. Last year, Luke Jaque-Rodney<\/strong> and Jade Roche<\/strong> travelled to Vietnam and Bangladesh and captured their experiences in three documentaries. Check out our YouTube channel to watch \u2018MADE IN BANGLADESH\u2019<\/strong>, \u2018MADE IN VIETNAM\u2019 <\/strong>and \u2018STITCH AND SPICE\u2019<\/strong>.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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