{"id":58212,"date":"2024-06-18T09:28:37","date_gmt":"2024-06-18T07:28:37","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=58212"},"modified":"2025-10-27T20:40:16","modified_gmt":"2025-10-27T20:40:16","slug":"puma-launches-kit-factory-2-0","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-kit-factory-2-0\/","title":{"rendered":"PUMA bringt Kit Factory 2.0 auf den Markt."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA bringt Kit Factory 2.0 auf den Markt.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/official-header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-launches-kit-factory-2-0%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-launches-kit-factory-2-0%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-kit-factory-2-0\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-launches-kit-factory-2-0%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Wir stellen vor: PUMA Kit Factory 2.0.<\/h1>\n        <div class=\"articleintro\" >Ihr Team. Ihre Vision. Realisiert.<\/div>\n        <div class=\"date\">18. Juni 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA launches Kit Factory 2.0.&quot;, \"text\": &quot;Just in time for the beginning of the UEFA EURO and the start of the COPA America 2024 we have exciting news for you.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-kit-factory-2-0\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-kit-factory-2-0\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-kit-factory-2-0\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-launches-kit-factory-2-0%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-launches-kit-factory-2-0%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">P\u00fcnktlich zum Beginn der UEFA EURO und dem Start der COPA America 2024 haben wir aufregende Neuigkeiten f\u00fcr Sie. Unsere PUMA Kit Factory 2.0 Version pr\u00e4sentiert einen hochmodernen 3D-Konfigurator, der einen unglaublich realistischen Detailgrad bietet. Mit neuen Trikotdesigns und einem verbesserten, optimierten Benutzererlebnis erm\u00f6glicht die neue und verbesserte Kit Factory den Benutzern, ihre Visionen in Sekundenschnelle in die Realit\u00e4t umzusetzen.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/group-pic.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Von links nach rechts: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools), Markus Valeri (Product Line Manager Teamsport Apparel Projects)<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Was genau ist die neue PUMA Kit Factory (2.0) und wie erleichtert sie die individuelle Gestaltung von Trikots?<br><\/span>Mit der PUMA KIT Factory haben wir uns mit unseren externen Partnern von 270 Degrees und Proud Nerds sowie unserem internen Global Business Solution Team zusammengetan, um <strong>ein digitales Werkzeug zu schaffen, das es den Nutzern erm\u00f6glicht, ihren inneren Designer zu entfesseln.<\/strong> Einzelpersonen, Vereine und Einzelh\u00e4ndler k\u00f6nnen Trikots nach ihren Vorlieben gestalten und aus einer Vielzahl von Grafiken und einer breiten Palette von Farben w\u00e4hlen, um ihr individuelles PUMA-Produkt zu entwerfen.<br><br>Au\u00dferdem k\u00f6nnen Vereins- und Sponsorenlogos einfach hochgeladen und auf den Produkten dargestellt werden. <strong>Ganz nach dem Motto: Dein Verein, deine Farben.<\/strong> Das Trikot wird mit einem leistungsstarken 3D-Konfigurator dargestellt, der es dem Benutzer erm\u00f6glicht, \u00c4nderungen und Designs sofort zu sehen, um den perfekten Look f\u00fcr sein pers\u00f6nliches Produkt zu finden.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"345\" class=\"\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-13.png\" alt=\"\"><\/img><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">F\u00fcr wen ist die PUMA Kit Factory 2.0 gedacht?<br><\/span>Der PKF richtet sich an zwei unterschiedliche Nutzergruppen. Auf der einen Seite erm\u00f6glicht er es den Endverbrauchern, zusammen mit PUMA ihre eigenen einzigartigen Trikots zu entwerfen. Auf der anderen Seite haben wir erlebt, dass <strong>Fu\u00dfballvereine, die von PUMA gesponsert werden, entwerfen Trikots f\u00fcr Profispiele, die stolz auf der gro\u00dfen B\u00fchne pr\u00e4sentiert werden. Doch<\/strong>, Wir hei\u00dfen jeden herzlich willkommen, der seiner Kreativit\u00e4t mit der PUMA Kit Factory freien Lauf lassen m\u00f6chte.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-2-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tVon links nach rechts: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools), Markus Valeri (Product Line Manager Teamsport Apparel Projects)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-3-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Sie haben die erste Version der PUMA Kit Factory im Jahr 2021 auf den Markt gebracht, jetzt gibt es einen Relaunch der PUMA Kit Factory 2.0 - welche Funktionen k\u00f6nnen die Nutzer jetzt erwarten?<\/span>Der aktualisierte PKF enth\u00e4lt mehrere neue Funktionen. Zum einen sind, wie bereits erw\u00e4hnt, nun auch Designs f\u00fcr Handballtrikots m\u00f6glich. Dar\u00fcber hinaus k\u00f6nnen Sie Ihre Outfits auch mit Freunden teilen und Bestellungen bei einem Mannschaftssport-Spezialisten Ihrer Wahl aufgeben. Au\u00dferdem,<strong> Es gibt neue Grafiken und eine aktualisierte Farbkollektion. Aber es kommt noch mehr.<\/strong> In Zukunft k\u00f6nnen weitere Sportarten wie Basketball, Volleyball oder Rugby hinzukommen. Auch weitere Produkttypen wie T-Shirts, Kapuzenpullis oder Jacken sind in der Pipeline, um integriert zu werden <strong>den Verbrauchern ein m\u00f6glichst breites Spektrum an individuellen Gestaltungsm\u00f6glichkeiten zu bieten.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"TeaserWebsite3 CURRENT\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6ALKrzIOjjY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"interviewq\">Der Relaunch der PUMA Kit Factory ist der Startschuss f\u00fcr eine noch st\u00e4rkere Digitalisierung der Teamsport Service Tools - was kommt noch?\u00a0<br><\/span>In den n\u00e4chsten Phasen, <strong>wird der Schwerpunkt auf der Vereinheitlichung weiterer Service-Tools liegen,<\/strong> die vor allem im Bereich Teamsport Licensed eingesetzt werden, um Profivereine mit PUMA-Produkten auszustatten. Unser Ziel ist es, den Service f\u00fcr Produktmanagement, Design, Merchandising und Vertrieb zu verbessern. Auch hier sollen Produkte mit Hilfe unseres leistungsf\u00e4higen 3D-Konfigurators im Detail dargestellt werden.<br><br>Hinzu kommt, dass, <strong>Wir arbeiten auch intensiv an der Digitalisierung des Teamwear-Gesch\u00e4fts,<\/strong> vor allem, wenn es um den Teambekleidungskatalog geht, der derzeit sehr papierlastig ist.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Die Digitalisierung des Teamwear-Katalogs wird es H\u00e4ndlern und Vereinen erheblich erleichtern, das richtige Produktsortiment f\u00fcr den eigenen Verein zu finden und PUMA zu ihrer bevorzugten Marke zu machen<br><br><span class=\"interviewq\">Wie geht es weiter mit PKF und Teamsport?<br><\/span>Unsere Visionen f\u00fcr die Zukunft sind k\u00fchn und reichen bis zum Jahr 2026. Als N\u00e4chstes haben wir die Integration der Programme Blank und Quick Asset, die<strong> Tools f\u00fcr unsere internen Verkaufs-\/Merch-Teams, um unseren Partnerclubs einen individuelleren und besseren Service zu bieten.<\/strong> Mit der Integration k\u00f6nnen sie Sportstyle- und Matchwear-Artikel wie T-Shirts, Kapuzenpullis, Jacken usw. entwerfen, die von Vereinen wie Parma, Al Hilal, Braga FC, SpVgg Greuther F\u00fcrth, um nur einige zu nennen, getragen werden.<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-21.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-20.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-23.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Bleiben Sie dran, denn wir werden Sie hier \u00fcber alle Entwicklungen auf dem Laufenden halten und folgen Sie Teamsport One-Stop-Shop Community HUB f\u00fcr die neuesten Updates!<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDieses Projekt ist eine Zusammenarbeit zwischen dem Teamsport PLM Apparel Team und dem Customer Connectivity Team von Global Business Solutions. Mit dem Fachwissen beider Teams in ihren jeweiligen Bereichen war PUMA in der Lage, einen erfolgreichen Business Case zu erstellen. Doch dabei wird es nicht bleiben! Im Juli 2024 wird die Plattform weitere Funktionen einf\u00fchren, die das Tool zu einem wirklich wegweisenden One-Stop-Shop f\u00fcr alles, was mit Teamsport zu tun hat, machen - nicht nur f\u00fcr Fu\u00dfball, sondern auch f\u00fcr Handball oder andere Teamsportarten.\u2019<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Football (@pumafootball)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>MEHR PUMA-ZAUBER<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n<!-- row article teaser single -->\n<div class=\"row rowImageFull spacing\" style=\"height: 690px;\">\n    <div class=\"bgimage\" style=\"background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header.png'); background-size: cover;background-position: 50% 0%;width:100%\"  >\n        <div class=\"row rowArticleTeaserSingle\">\n            <div class=\"articleTeaserSingleRows\">\n                <div><\/div>\n                <div class=\"bot\">\n                    <a class=\"secondary\" href=\"\/de\/category\/https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a>\n                    <h1>SEI DU JENSEITS ALLER ETIKETTEN<\/h1>\n                    <div class=\"description shortExcerpt\">Beyond Labels ist eine reine Teamleistung. Die klassischen monochromen Taschen verleihen jedem Outfit einen besonderen Twist, ohne dem Look ein Etikett aufzudr\u00fccken. Lisa Huber, Teamleiterin von PLM Accessories, erkl\u00e4rt, dass die eindrucksvollen Designs einfach zu tragen und zu stylen sind und gleichzeitig die Bedeutung der Kollektion unterstreichen, die gesellschaftlichen Grenzen zu \u00fcberwinden, mit denen wir konfrontiert sind.\n<\/div>\n                    <a class=\"buttonSec\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/be-you-beyond-any-labels\/\">Story lesen<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>P\u00fcnktlich zum Beginn der UEFA EURO und dem Start der COPA America 2024 haben wir spannende Neuigkeiten f\u00fcr Sie.<\/p>","protected":false},"author":20,"featured_media":58586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":3261,"meta-headline":"Introducing: PUMA Kit Factory 2.0.","footnotes":""},"categories":[6],"class_list":["post-58212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":58212,"post_author":"20","post_date":"2024-06-18 09:28:37","post_date_gmt":"2024-06-18 07:28:37","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":58586},\"headline\":\"Introducing: PUMA Kit Factory 2.0.\",\"content\":\"Your team. Your vision. Made real.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Just in time for the beginning of the UEFA EURO and the start of the COPA America 2024 we have exciting news for you. Our PUMA Kit Factory 2.0 version unveils a cutting-edge 3D configurator, offering an incredibly realistic level of detail. Featuring fresh jersey designs and an enhanced, streamlined user experience, the new and improved Kit Factory allows users to transform their visions into reality in a matter of seconds.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58328},\"caption\":\"From left to right: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools),  Markus Valeri (Product Line Manager Teamsport Apparel Projects)\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What exactly is the new PUMA Kit Factory (2.0) and how does it facilitate jersey customisation?\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;With the PUMA KIT Factory, we\\u0026rsquo;ve teamed up with our external partners at 270 Degrees and Proud Nerds as well our internal Global Business Solution Team to \\u0026lt;strong\\u0026gt;create a digital tool that allows users to unleash their inner designer.\\u0026lt;\/strong\\u0026gt; Individuals, clubs and retailers can design jerseys according to their preferences and make it their own by choosing\\u0026nbsp;from a variety of graphics and a wide range of colors to design their individual PUMA product.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Additionally, club and sponsor logos can be easily uploaded and visualized on products. \\u0026lt;strong\\u0026gt;All according to the motto: your club, your colors.\\u0026lt;\/strong\\u0026gt; The jersey is displayed using a powerful 3D configurator, allowing users to see changes and designs immediately to find the perfect look for their personal product.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; width=\\u0026quot;614\\u0026quot; height=\\u0026quot;345\\u0026quot; class=\\u0026quot;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-13.png\\u0026quot; alt=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/img\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Who is the PUMA Kit Factory 2.0 designed for?\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;The PKF caters to two distinct user groups. On one front, it empowers end consumers to craft their own unique jerseys alongside PUMA. On the flip side, we\\u0026rsquo;ve witnessed \\u0026lt;strong\\u0026gt;football clubs sponsored by PUMA designing jerseys for professional matches, proudly showcased on the grand stage. Yet\\u0026lt;\/strong\\u0026gt;, we extend a warm welcome to anyone eager to unleash their creativity with the PUMA Kit Factory.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":58267},{\"id\":58268}],\"captions\":[\"From left to right: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools),  Markus Valeri (Product Line Manager Teamsport Apparel Projects)\"],\"showCaptions\":[true,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;You launched the first version of the PUMA Kit Factory in 2021, now we see a relaunch of the PUMA Kit Factory 2.0 \\u0026ndash; What range of features can users expect now?\\u0026lt;\/span\\u0026gt;The upgraded PKF includes several new features. Firstly, as mentioned above, designs for handball jerseys are now possible. Additionally, you can also share your outfits with friends and request orders from a team sports specialist of your choice. Furthermore,\\u0026lt;strong\\u0026gt; there are new graphics and an updated color collection. But there\\u0026rsquo;s more to come.\\u0026lt;\/strong\\u0026gt; In the future, more sports such as basketball, volleyball, or rugby can be added. Even more product types, such as tees, hoodies or jackets are in the pipeline to be integrated to \\u0026lt;strong\\u0026gt;provide consumers with the widest possible range of customisation options.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;TeaserWebsite3 CURRENT\\u0026quot; width=\\u0026quot;500\\u0026quot; height=\\u0026quot;281\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/6ALKrzIOjjY?feature=oembed\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;The relaunch of the PUMA Kit Factory is the start of digitizing even more within the Teamsport Service Tools \\u0026ndash; what\\u0026rsquo;s more to come?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;In the next phases, \\u0026lt;strong\\u0026gt;the focus will be on unifying further service tools,\\u0026lt;\/strong\\u0026gt; which are predominantly used in the Teamsport Licensed area to equip professional clubs with PUMA products. Our aim is to enhance the service for product management, design, merchandising and sales. Also here, products are to be illustrated in detail with the assistance of our powerful 3D configurator.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In addition to that, \\u0026lt;strong\\u0026gt;we are also working intensively on digitising the teamwear business,\\u0026lt;\/strong\\u0026gt; especially when it comes to the teamwear catalog which is currently very paper driven.\",\"contentRight\":\"Digitising the teamwear catalog will make it significantly more convenient for retailers and clubs to find the right product assortment for their own club and make PUMA their brand of choice\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What\\u0026rsquo;s next for PKF and Teamsport?\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;Our visions for the future are bold and extend to the year 2026. Up next, we have the integration of the Blank and Quick Asset programs, which are\\u0026lt;strong\\u0026gt; tools designed for our internal sales\/merch teams to offer more personalised and better service levels to our partner clubs.\\u0026lt;\/strong\\u0026gt; With the integration, they\\u0026rsquo;ll be able to create sportstyle and matchwear articles like tees, hoodies, jackets, etc. to be worn by clubs such as Parma, Al Hilal, Braga FC, SpVgg Greuther F\\u0026uuml;rth, just to name a few.\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"images\":[{\"id\":58333},{\"id\":58332},{\"id\":58334}],\"showCaptions\":[false,false,false],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Stay tuned, as we\\u0026rsquo;ll keep you updated on all developments right here and follow Teamsport One-Stop-Shop Community HUB for the latest updates!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58258},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This project is a collaboration between the Teamsport PLM Apparel team, and Global Business Solutions\\u0026rsquo; Customer Connectivity team. With both teams\\u0026rsquo; expertise in their respective fields, PUMA was able to create a successful business case. But it won\\u0026rsquo;t stop there! In July 2024 the platform will introduce more functions, making the tool a truly game-changing one-stop-shop for everything teamsports-related; Not just soccer, but also handball or any other teamsport .\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von PUMA Football (@pumafootball)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"MORE PUMA MAGIC\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-single {\"article\":{\"0\":\"j\",\"1\":\"s\",\"2\":\"o\",\"3\":\"n\",\"4\":\":\",\"5\":\"\/\",\"6\":\"\/\",\"url\":\"https:\/\/www.puma-catchup.com\/sportstyle\/be-you-beyond-any-labels\/\",\"id\":56487,\"title\":\"PUMA LAUNCHES BEYOND LABELS COLLECTION\",\"type\":\"post\",\"kind\":\"post-type\"},\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA launches Kit Factory 2.0.","post_excerpt":"Just in time for the beginning of the UEFA EURO and the start of the COPA America 2024 we have exciting news for you.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-kit-factory-2-0","to_ping":"","pinged":"","post_modified":"2025-10-27 20:40:16","post_modified_gmt":"2025-10-27 20:40:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=58212","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":58212,"author":"20","date":"2024-06-18 09:28:37","date_gmt":"2024-06-18 07:28:37","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":58586},\"headline\":\"Introducing: PUMA Kit Factory 2.0.\",\"content\":\"Your team. Your vision. Made real.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Just in time for the beginning of the UEFA EURO and the start of the COPA America 2024 we have exciting news for you. Our PUMA Kit Factory 2.0 version unveils a cutting-edge 3D configurator, offering an incredibly realistic level of detail. Featuring fresh jersey designs and an enhanced, streamlined user experience, the new and improved Kit Factory allows users to transform their visions into reality in a matter of seconds.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58328},\"caption\":\"From left to right: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools),  Markus Valeri (Product Line Manager Teamsport Apparel Projects)\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What exactly is the new PUMA Kit Factory (2.0) and how does it facilitate jersey customisation?\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;With the PUMA KIT Factory, we\\u0026rsquo;ve teamed up with our external partners at 270 Degrees and Proud Nerds as well our internal Global Business Solution Team to \\u0026lt;strong\\u0026gt;create a digital tool that allows users to unleash their inner designer.\\u0026lt;\/strong\\u0026gt; Individuals, clubs and retailers can design jerseys according to their preferences and make it their own by choosing\\u0026nbsp;from a variety of graphics and a wide range of colors to design their individual PUMA product.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Additionally, club and sponsor logos can be easily uploaded and visualized on products. \\u0026lt;strong\\u0026gt;All according to the motto: your club, your colors.\\u0026lt;\/strong\\u0026gt; The jersey is displayed using a powerful 3D configurator, allowing users to see changes and designs immediately to find the perfect look for their personal product.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; width=\\u0026quot;614\\u0026quot; height=\\u0026quot;345\\u0026quot; class=\\u0026quot;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Unbenannt-13.png\\u0026quot; alt=\\u0026quot;\\u0026quot;\\u0026gt;\\u0026lt;\/img\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Who is the PUMA Kit Factory 2.0 designed for?\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;The PKF caters to two distinct user groups. On one front, it empowers end consumers to craft their own unique jerseys alongside PUMA. On the flip side, we\\u0026rsquo;ve witnessed \\u0026lt;strong\\u0026gt;football clubs sponsored by PUMA designing jerseys for professional matches, proudly showcased on the grand stage. Yet\\u0026lt;\/strong\\u0026gt;, we extend a warm welcome to anyone eager to unleash their creativity with the PUMA Kit Factory.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":58267},{\"id\":58268}],\"captions\":[\"From left to right: Josef Schumacher (Junior Product Line Manager Teamsport Apparel Projects), Mona Hartmann (Head of Product Line Management Teamsport Apparel), Eliisa Lukjanova (Junior Manager Digital Sales Tools),  Markus Valeri (Product Line Manager Teamsport Apparel Projects)\"],\"showCaptions\":[true,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;You launched the first version of the PUMA Kit Factory in 2021, now we see a relaunch of the PUMA Kit Factory 2.0 \\u0026ndash; What range of features can users expect now?\\u0026lt;\/span\\u0026gt;The upgraded PKF includes several new features. Firstly, as mentioned above, designs for handball jerseys are now possible. Additionally, you can also share your outfits with friends and request orders from a team sports specialist of your choice. Furthermore,\\u0026lt;strong\\u0026gt; there are new graphics and an updated color collection. But there\\u0026rsquo;s more to come.\\u0026lt;\/strong\\u0026gt; In the future, more sports such as basketball, volleyball, or rugby can be added. 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C7yNDJ4qtqD\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von PUMA Football (@pumafootball)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"MORE PUMA MAGIC\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-single {\"article\":{\"0\":\"j\",\"1\":\"s\",\"2\":\"o\",\"3\":\"n\",\"4\":\":\",\"5\":\"\/\",\"6\":\"\/\",\"url\":\"https:\/\/www.puma-catchup.com\/sportstyle\/be-you-beyond-any-labels\/\",\"id\":56487,\"title\":\"PUMA LAUNCHES BEYOND LABELS COLLECTION\",\"type\":\"post\",\"kind\":\"post-type\"},\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA bringt Kit Factory 2.0 auf den Markt.","excerpt":"P\u00fcnktlich zum Beginn der UEFA EURO und dem Start der COPA America 2024 haben wir spannende Neuigkeiten f\u00fcr Sie.","status":"publish","password":"","name":"puma-launches-kit-factory-2-0","modified":"2025-10-27 20:40:16","modified_gmt":"2025-10-27 20:40:16","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"18. 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