{"id":58105,"date":"2024-06-03T09:14:36","date_gmt":"2024-06-03T07:14:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=58105"},"modified":"2025-09-28T08:37:54","modified_gmt":"2025-09-28T08:37:54","slug":"puma-reveals-global-partnership-with-hyrox","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-reveals-global-partnership-with-hyrox\/","title":{"rendered":"PUMA GIBT GLOBALE PARTNERSCHAFT MIT HYROX BEKANNT"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        PUMA ENTH\u00dcLLT GLOBALE PARTNERSCHAFT MIT HYROX\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/header-hyrox.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-reveals-global-partnership-with-hyrox%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-reveals-global-partnership-with-hyrox%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-reveals-global-partnership-with-hyrox\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-reveals-global-partnership-with-hyrox%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >HOCHGRADIG FIT: HYROX \ud83d\udc9c<\/h1>\n        <div class=\"articleintro\" >PUMA GIBT GLOBALE PARTNERSCHAFT MIT HYROX BEKANNT<\/div>\n        <div class=\"date\">3. Juni 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX&quot;, \"text\": &quot;PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! \\ud83d\\ude80\\ud83d\\udd25\\nNotably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023\\\/24 season.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-reveals-global-partnership-with-hyrox\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-reveals-global-partnership-with-hyrox\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-reveals-global-partnership-with-hyrox\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-reveals-global-partnership-with-hyrox%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-reveals-global-partnership-with-hyrox%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">PUMA ist gerade eine aufregende weltweite Partnerschaft mit HYROX eingegangen, der adrenalingeladenen Weltserie f\u00fcr Fitnessrennen. Im Rahmen dieser Partnerschaft wird PUMA der offizielle Bekleidungs- und Schuhpartner f\u00fcr alle HYROX-Rennen von 2024 bis 2027. Also schn\u00fcre dir deine PUMA-Treter, kanalisiere deinen inneren Superhelden und mach dich bereit, die Welt zu erobern - mit einem Burpee nach dem anderen! \ud83d\ude80\ud83d\udd25<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b firstLetter\" >Unsere Marke ist seit dem ersten Rennen, das 2018 in Hamburg stattfand und an dem 600 Teilnehmer teilnahmen, ein lokaler Partner von HYROX. Die Ausweitung dieser Partnerschaft auf die ganze Welt unterstreicht den bemerkenswerten Erfolg von HYROX, der in der Saison 2023\/24 \u00fcber 175.000 Teilnehmer bei 65 Rennen angezogen hat.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/gallery-hyrox.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >\u201cFitness hat mit HYROX eine neue Dimension gefunden, und wir freuen uns, das n\u00e4chste Kapitel in der Geschichte von PUMA und HYROX zu beginnen und den aufregenden Sport des Fitness-Rennsports einem noch breiteren Publikum zug\u00e4nglich zu machen. PUMA und HYROX leisten seit mehr als sechs Jahren auf lokaler Ebene Pionierarbeit in diesem Sport, und w\u00e4hrend die Community w\u00e4chst, werden wir weiter zusammenarbeiten, um innovative Wege zu finden, die Verbraucher zu begeistern und das Fitnesserlebnis f\u00fcr Wettk\u00e4mpfer auf der ganzen Welt zu revolutionieren.\u201c - Arne Freundt, PUMA-CEO<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7u_0OLuxhG\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von PUMA USA (@puma.usa)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >HYROX ist ein globaler Fitness-Lauf, der Menschen mit unterschiedlichem Hintergrund und unterschiedlichen F\u00e4higkeiten auf ihrem Weg zu einem gesunden Lebensstil unterst\u00fctzt. Ein HYROX-Rennen besteht aus acht Runden eines 1 km-Laufs, gefolgt von einer funktionellen Bewegung. Es gibt vier verschiedene Laufkategorien - Team Relay, Doubles, Individual Open und Individual Pro -, die den Lauf f\u00fcr alle zug\u00e4nglich und herausfordernd machen, unabh\u00e4ngig von Fitness und Erfahrung.<br><br>PUMA wird seine globalen Partnerschaftsrechte bei allen HYROX-Veranstaltungen w\u00e4hrend der gesamten Saison bis 2027 physisch aktivieren. Wir werden auch die Top-Athleten der HYROX Elite 15 unterst\u00fctzen, die w\u00e4hrend der gesamten Saison exklusiv PUMAs neuen Laufschuh Deviate NITRO\u2122 3 tragen werden.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/sidebar-hyrox.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 52% 56%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00dcBER HYROX<\/h2><p><a href=\"https:\/\/hyrox.com\"><span class=\"text-style-3\">HYROX<\/span><\/a> kombiniert sowohl Lauf- als auch Functional-Workout-Stationen, bei denen die Teilnehmer 1 km laufen, gefolgt von einer Functional-Workout-Station, die achtmal wiederholt wird.<\/p><br><p>Jedes Rennen findet in gro\u00dfen Messehallen statt, so dass ein mitrei\u00dfendes und elektrisierendes Rennen entsteht, bei dem die Zuschauer Sie von Anfang bis Ende unterst\u00fctzen k\u00f6nnen.<\/p><br><p>Dieses Rennformat bleibt weltweit einheitlich und erm\u00f6glicht globale Ranglisten und eine kumulative Weltmeisterschaft am Ende jeder Rennsaison.<\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7pXAfuvikj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"><br><div style=\"padding: 16px;\"><br><p>\u00a0<\/p><br><div style=\"display: flex; flex-direction: row; align-items: center;\"><br><div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div><br><div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"><br><div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div><br><div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><br><\/div><br><\/div><br><div style=\"padding: 19% 0;\"><\/div><br><div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div><br><div style=\"padding-top: 8px;\"><br><div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><br><\/div><br><div style=\"padding: 12.5% 0;\"><\/div><br><div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><br><div><br><div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div><br><div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div><br><div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><br><\/div><br><div style=\"margin-left: 8px;\"><br><div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div><br><div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div><br><\/div><br><div style=\"margin-left: auto;\"><br><div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div><br><div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div><br><div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><br><\/div><br><\/div><br><div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"><br><div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div><br><div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><br><\/div><br><p>\u00a0<\/p><br><p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C7pXAfuvikj\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von PUMA Training (@pumatraining)<\/a><\/p><br><\/div><br><\/blockquote><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>kleidung &amp; schuhe<\/h2><p>Im Rahmen der globalen Partnerschaft wird PUMA ein komplettes Sortiment an HYROX-Bekleidung entwickeln, das die innovative Cloudspun-Technologie mit den feuchtigkeitsableitenden dryCELL-Eigenschaften nutzt. PUMA wird au\u00dferdem ma\u00dfgeschneiderte HYROX-Farben f\u00fcr bestehende Schuhmodelle herausbringen, darunter die preisgekr\u00f6nten Velocity NITRO\u2122 3, Deviate NITRO\u2122 3 und Deviate NITRO\u2122 Elite 3, um die Leistung der HYROX-Teilnehmer bei einem der vielseitigsten Fitnesstests der Welt zu verbessern.<\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PUMA ist gerade eine aufregende weltweite Partnerschaft mit HYROX eingegangen, der adrenalingeladenen Weltserie f\u00fcr Fitnessrennen. Im Rahmen dieser Partnerschaft wird PUMA der offizielle Bekleidungs- und Schuhpartner f\u00fcr alle HYROX-Rennen von 2024 bis 2027. Also schn\u00fcre dir deine PUMA-Treter, kanalisiere deinen inneren Superhelden und mach dich bereit, die Welt zu erobern - mit einem Burpee nach dem anderen! \ud83d\ude80\ud83d\udd25<br \/>\nUnsere Marke ist seit dem ersten Rennen, das 2018 in Hamburg stattfand und an dem 600 Teilnehmer teilnahmen, ein lokaler Partner von HYROX. Die Ausweitung dieser Partnerschaft auf die ganze Welt unterstreicht den bemerkenswerten Erfolg von HYROX, der in der Saison 2023\/24 \u00fcber 175.000 Teilnehmer bei 65 Rennen angezogen hat.<\/p>","protected":false},"author":4,"featured_media":58107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2110,"meta-headline":"HIGH ON FITNESS: HYROX \ud83d\udc9c","footnotes":""},"categories":[18],"class_list":["post-58105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":58105,"post_author":"4","post_date":"2024-06-03 09:14:36","post_date_gmt":"2024-06-03 07:14:36","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":58107},\"headline\":\"HIGH ON FITNESS: HYROX \ud83d\udc9c\",\"content\":\"PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! \ud83d\ude80\ud83d\udd25\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Notably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023\/24 season.\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58109},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Fitness has found a new dimension in HYROX and we are delighted to start the next chapter in the PUMA and HYROX story, bringing the exciting sport of fitness racing to an even broader audience. PUMA and HYROX have been pioneering the sport for more than six years at a local level, and as the community grows, we will continue to work in collaboration to identify innovative ways to engage consumers and revolutionise the fitness experience for competitors across the globe.\\u0026ldquo; \\u0026ndash; Arne Freundt, PUMA CEO\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; 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A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from \\u0026ndash; Team Relay, Doubles, Individual Open and Individual Pro \\u0026ndash;\\u0026nbsp;making it accessible and challenging, no matter what level of fitness or experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027. We will also support key athletes in the \\u0026nbsp;HYROX Elite 15 \\u0026ndash; the top tier of HYROX fitness racing \\u0026ndash; who will exclusively wear PUMA\\u0026rsquo;s new Deviate NITRO\\u0026trade; 3 running shoe throughout the season.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58110},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT HYROX\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/hyrox.com\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;HYROX\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt; 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border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p style=\\u0026quot;color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a style=\\u0026quot;color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0026quot; href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C7pXAfuvikj\/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;A post shared by PUMA Training (@pumatraining)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;apparel \\u0026amp;amp; shoes\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties. PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO\\u0026trade; 3, Deviate NITRO\\u0026trade; 3 and Deviate NITRO\\u0026trade; Elite 3 \\u0026ndash; enhancing HYROX competitor performance during one of the most well-rounded tests of fitness on earth.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX","post_excerpt":"PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! \ud83d\ude80\ud83d\udd25\nNotably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023\/24 season.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-reveals-global-partnership-with-hyrox","to_ping":"","pinged":"","post_modified":"2025-09-28 08:37:54","post_modified_gmt":"2025-09-28 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=58105","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":58105,"author":"4","date":"2024-06-03 09:14:36","date_gmt":"2024-06-03 07:14:36","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":58107},\"headline\":\"HIGH ON FITNESS: HYROX \ud83d\udc9c\",\"content\":\"PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! \ud83d\ude80\ud83d\udd25\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Notably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023\/24 season.\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58109},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Fitness has found a new dimension in HYROX and we are delighted to start the next chapter in the PUMA and HYROX story, bringing the exciting sport of fitness racing to an even broader audience. PUMA and HYROX have been pioneering the sport for more than six years at a local level, and as the community grows, we will continue to work in collaboration to identify innovative ways to engage consumers and revolutionise the fitness experience for competitors across the globe.\\u0026ldquo; \\u0026ndash; Arne Freundt, PUMA CEO\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; 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A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from \\u0026ndash; Team Relay, Doubles, Individual Open and Individual Pro \\u0026ndash;\\u0026nbsp;making it accessible and challenging, no matter what level of fitness or experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027. We will also support key athletes in the \\u0026nbsp;HYROX Elite 15 \\u0026ndash; the top tier of HYROX fitness racing \\u0026ndash; who will exclusively wear PUMA\\u0026rsquo;s new Deviate NITRO\\u0026trade; 3 running shoe throughout the season.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":58110},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT HYROX\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/hyrox.com\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;HYROX\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt; combines both running \\u0026amp;amp; functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Each race is hosted indoors in expansive exhibition halls, creating an immersive and electrifying race, where your spectators can support you from the very beginning to the very end.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;This race format remains consistent across the globe, enabling global leaderboards \\u0026amp;amp; a cumulative World Championships at the end of each race season.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p style=\\u0026quot;color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a style=\\u0026quot;color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0026quot; href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C7pXAfuvikj\/?utm_source=ig_embed\\u0026amp;amp;utm_campaign=loading\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;A post shared by PUMA Training (@pumatraining)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;apparel \\u0026amp;amp; shoes\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties. PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO\\u0026trade; 3, Deviate NITRO\\u0026trade; 3 and Deviate NITRO\\u0026trade; Elite 3 \\u0026ndash; enhancing HYROX competitor performance during one of the most well-rounded tests of fitness on earth.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA GIBT GLOBALE PARTNERSCHAFT MIT HYROX BEKANNT","excerpt":"PUMA ist gerade eine aufregende weltweite Partnerschaft mit HYROX eingegangen, der adrenalingeladenen Weltserie f\u00fcr Fitnessrennen. Im Rahmen dieser Partnerschaft wird PUMA der offizielle Bekleidungs- und Schuhpartner f\u00fcr alle HYROX-Rennen von 2024 bis 2027. Also schn\u00fcre dir deine PUMA-Treter, kanalisiere deinen inneren Superhelden und mach dich bereit, die Welt zu erobern - mit einem Burpee nach dem anderen! \ud83d\ude80\ud83d\udd25\nUnsere Marke ist ein lokaler Partner von HYROX seit dem ersten Rennen, das 2018 in Hamburg stattfand und an dem 600 Teilnehmer teilnahmen. Die Ausweitung dieser Partnerschaft auf die ganze Welt unterstreicht den bemerkenswerten Erfolg von HYROX, der in der Saison 2023\/24 \u00fcber 175.000 Teilnehmer bei 65 Rennen angezogen hat.","status":"publish","password":"","name":"puma-verk\u00fcndet-globale-partnerschaft-mit-hyrox","modified":"2025-09-28 08:37:54","modified_gmt":"2025-09-28 08:37:54","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"3. Juni 2024 um 07:14","date_local":"3. 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