{"id":56860,"date":"2024-04-23T09:00:14","date_gmt":"2024-04-23T07:00:14","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56860"},"modified":"2026-02-21T13:02:07","modified_gmt":"2026-02-21T12:02:07","slug":"pumas-voices-of-a-regeneration-show-their-insights-on-the-sustainability-journey-of-our-suppliers-in-asia","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-show-their-insights-on-the-sustainability-journey-of-our-suppliers-in-asia\/","title":{"rendered":"PUMAs \u201cVoices of a RE:GENERATION\u201d zeigen ihre Einblicke in die Nachhaltigkeitsarbeit unserer Zulieferer in Asien"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Corporate<\/a>\/\n PUMA’s “Voices of a RE:GENERATION” show their insights on the sustainability journey of our suppliers in Asia\n <\/div>\n<\/div>\n
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BEHIND THE FACTORY DOOR<\/h1>\n
PUMA’s “Voices of a RE:GENERATION” show their insights on the sustainability journey of our suppliers in Asia<\/div>\n
23. April 2024 <\/div>\n\n
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In 2023, we took our \u201cVoices of a RE:GENERATION\u201d on a visit to our supplier factories in Bangladesh, Vietnam, and Turkey, where they could see first hand how our PUMA products are made. Each \u201cVoice\u201d had the opportunity to capture and share unfiltered footage of their experiences. Last week, Luke Jaque-Rodney and Jade Roche visited our PUMA HQ and shared their experiences as part of our FOREVER. BETTER. Week activities. Read more and watch their films!<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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UNIQUE VIEWS AND SHARED MEALS<\/strong>
<\/h2>The video series made by the \u2018Voices\u2019 Luke Jaque-Rodney and Jade Roche shows some of the social and environmental aspects of the garment industry<\/strong>, highlighting topics such as working conditions, fair wages, waste management and resource efficiency<\/strong>. Through the visits, the \u2018Voices\u2019 saw the production processes<\/strong> and talked directly with factory owners and garment workers<\/strong> to learn more and challenge industry views.

Luke and Jade recorded their experiences at PUMA\u2019s apparel and footwear suppliers including DBL Hamza Textiles Ltd<\/strong>, DBL Jinnat Knitwears Ltd<\/strong>, and Urmi Fakhruddin Textiles Ltd in Bangladesh<\/strong>, as well as Dai Loc Shoe Corporation<\/strong> and Alliance One Apparel Co., Ltd in Vietnam<\/strong>. They learned about sustainability efforts<\/strong> undertaken by PUMA\u2019s production partners during the visit, such as fair price shops, childcare facilities, machinery upgrades<\/strong> and more.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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STITCH AND SPICE
<\/h2>Luke\u2019s film, \u201cStitch and Spice\u201d provides a picture of working conditions<\/strong> within the garment industry through interviews taken with workers in Bangladesh and Vietnam.<\/strong>

<\/blockquote>\u201cMy main expectation was that I\u2019m able to show my audience, and those who watch the film, how the people I met in the fashion industry work, live, and what their dreams and hopes are. I had the expectation of being able to show a real, authentic picture. I also had the expectation to hear the truth around how these factories operate, and hear first-hand from the people that work in them.\u201d

\u201cTo be honest the reality was shocking the first time \u2013 not because it was worse or better than my expectations, but just very different! Stepping into the factory in Bangladesh, I felt so overwhelmed by the noises and everything that was going on, \u2013 I had to take few moments for myself. I sat down somewhere in a corner and observed. Nothing else. The more I saw and the more people I spoke to, the more confident I felt in following the mission. The mission of the trip and my personal mission as well. But it wasn\u2019t easy at first.\u201d<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\t
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https:\/\/www.youtube.com\/_ONNdPYUuqg<\/div>\n\t\t\t