{"id":56658,"date":"2024-04-15T12:38:25","date_gmt":"2024-04-15T10:38:25","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56658"},"modified":"2025-09-22T19:13:48","modified_gmt":"2025-09-22T19:13:48","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","title":{"rendered":"Was macht die Zusammenarbeit von PUMA mit dem norwegischen Spitzenverein FK Bod\u00f8\/Glimt zu einer sehr r\u00e4umlichen?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ Was macht die Zusammenarbeit von PUMA mit dem norwegischen Spitzenfu\u00dfballverein FK Bod\u00f8\/Glimt zu etwas ganz Besonderem?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Nachhaltigkeit, Nordlichter und attraktiver Fu\u00dfball<\/h1>\n        <div class=\"articleintro\" >Die Zusammenarbeit von PUMA mit dem norwegischen Fu\u00dfballverein FK Bod\u00f8\/Glimt<\/div>\n        <div class=\"date\">15. April 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;What makes PUMA\\u00b4s cooperation with Norwegian top football club FK Bod\\u00f8\\\/Glimt a very spacial one?&quot;, \"text\": &quot;Have you ever heard of the Norwegian football club FK Bod\\u00f8\\\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\\u2019s special atmosphere. He also explains why FK Bod\\u00f8\\\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Haben Sie schon einmal von dem norwegischen Fu\u00dfballverein FK Bod\u00f8\/Glimt geh\u00f6rt? Der Verein ist in vielerlei Hinsicht etwas ganz Besonderes, und wir sind stolz darauf, seit dieser Saison mit ihm zusammenzuarbeiten. Gemeinsam teilen wir unsere Ansichten \u00fcber Nachhaltigkeit und Werte.  Der Verein ist der aktuelle #1-Club in Eliteserien, der h\u00f6chsten norwegischen Spielklasse. CATch Up sprach mit Oskar Valdmaa, Teamhead Sports Marketing Nordic, \u00fcber die besondere Atmosph\u00e4re des Vereins. Er erkl\u00e4rt auch, warum der FK Bod\u00f8\/Glimt, der 200 km n\u00f6rdlich des Polarkreises liegt, und PUMA perfekt zueinander passen.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Bod\u00f8 ist eine der n\u00f6rdlichsten St\u00e4dte der Welt \u2013 sie liegt 200 km n\u00f6rdlich des Polarkreises und ist einer der besten Orte, um Nordlichter zu beobachten. W\u00e4hrend der Kabeljaufang die historische Einnahmequelle der Region ist, hat sie heute einen bescheidenen Fu\u00dfballverein, der mit attraktivem, modernem Fu\u00dfball auf der europ\u00e4ischen B\u00fchne f\u00fcr Furore sorgt.<br><strong>Oskar Valdmaa, Teamleiter Sportmarketing Nordische L\u00e4nder bei PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Ihr aufrichtiges und starkes Engagement f\u00fcr Nachhaltigkeit passt perfekt zu unserer Strategie und unseren Produkten. Wir freuen uns darauf, einige unserer Nachhaltigkeitsinitiativen wie RE:FIBRE gemeinsam mit dem Verein umzusetzen. Wir sind \u00fcberzeugt, dass wir gemeinsam auf einem vielversprechenden Weg sind.<br><strong>Oskar Valdmaa, Teamleiter Sportmarketing Nordische L\u00e4nder bei PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Oskar, was macht Bod\u00f8 zu einem besonderen Verein?<\/strong><br><br>Oskar: Bod\u00f8 ist eine der n\u00f6rdlichsten St\u00e4dte der Welt \u2013 sie liegt 200 km n\u00f6rdlich des Polarkreises und ist einer der besten Orte, um Nordlichter zu beobachten. W\u00e4hrend der Kabeljaufang die historische Einnahmequelle der Region ist, hat sie heute einen bescheidenen Fu\u00dfballverein, der mit attraktivem, modernem Fu\u00dfball auf der europ\u00e4ischen B\u00fchne f\u00fcr Furore sorgt. Die Stadt ist so abgelegen, dass der Verein bis 1972 nicht in der ersten Liga spielen durfte, weil es zu kompliziert war, dorthin zu gelangen. <em>Die n\u00e4chste gr\u00f6\u00dfere Stadt ist 9,5 Autostunden entfernt. Harte Arbeit liegt ihnen im Blut.<\/em>, da dies historisch gesehen die einzige M\u00f6glichkeit war, unter den harten Bedingungen Nordnorwegens zu \u00fcberleben. Trotz der geografischen Herausforderungen waren sie in letzter Zeit unglaublich erfolgreich. Sie haben in den letzten vier Jahren dreimal die Meisterschaft gewonnen und in europ\u00e4ischen Wettbewerben einen bleibenden Eindruck hinterlassen \u2013 ganz zu schweigen von ihrem 6:1-Sieg gegen AS Roma.<br><br><br><strong>Warum passen Bod\u00f8\/Glimt und PUMA so gut zusammen?<\/strong><br><br>Oskar: Sie sind auf und neben dem Platz sehr ehrgeizig und haben fantastische Leute in der gesamten Organisation. Ihre Aufrichtigkeit und <em>starker Fokus auf Nachhaltigkeit<\/em> passt perfekt zu unserer Strategie und unseren Produkten.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Wir freuen uns darauf, einige unserer Nachhaltigkeitsinitiativen umzusetzen, wie zum Beispiel <em>RE:FIBRE<\/em> mit dem Verein. Wir glauben, dass wir gemeinsam auf einem vielversprechenden Weg sind.<br><br><br><strong>K\u00f6nnen Sie uns etwas mehr \u00fcber das Nachhaltigkeitsprogramm von FK Bod\u00f8\/Glimt erz\u00e4hlen?<\/strong><br><br>Oskar: In den letzten drei Jahren hat der Verein sein selbst entwickeltes <strong>Initiative \u201eJetzt handeln\u201c<\/strong>. Ziel ist es, das Bewusstsein f\u00fcr die <em>Ziele der Vereinten Nationen f\u00fcr nachhaltige Entwicklung<\/em> und die lokale Gemeinschaft in Bod\u00f8, einer Stadt mit rund 50.000 Einwohnern an der Westk\u00fcste Norwegens, inspirieren. <em>Alle Mitglieder des Clubs sind an Action Now beteiligt.<\/em>. Die Spieler der ersten Mannschaft, die Nachwuchsspieler der Akademie und die Mitarbeiter sind ebenso bereit, sich an der Kampagne zu beteiligen, wie die kommerziellen Partner und die Einwohner der Stadt. Eine der f\u00fcnf S\u00e4ulen, auf denen das Projekt basiert, ist die verst\u00e4rkte Zusammenarbeit mit kommerziellen Partnern, um <em>F\u00f6rderung nachhaltiger Praktiken und der Schaffung von Netzwerken<\/em> wo verschiedene Unternehmen zusammenkommen, um \u00fcber \u00fcbergeordnete Themen zu diskutieren.<br><br><em>Vielen Dank f\u00fcr die spannenden Einblicke, Oskar!<\/em><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Gr\u00f6\u00dfte Erfolge<\/h2><ul><br><li>Ligameister 2020<\/li><br><li>Ligameister 2021<\/li><br><li>Ligameister 2023<\/li><br><li>Viertelfinale der Europa Conference League 2021\/22<\/li><br><\/ul><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row article teaser single -->\n<div class=\"row rowImageFull spacing\" style=\"height: 690px;\">\n    <div class=\"bgimage\" style=\"background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/Header-Voices-C-Suite.png'); background-size: cover;background-position: 50% 0%;width:100%\"  >\n        <div class=\"row rowArticleTeaserSingle\">\n            <div class=\"articleTeaserSingleRows\">\n                <div><\/div>\n                <div class=\"bot\">\n                    <a class=\"secondary\" href=\"\/de\/category\/https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a>\n                    <h1>Barrieren brechen, um PUMAs Nachhaltigkeitsdiskussion mit der Generation Z zu verbessern<\/h1>\n                    <div class=\"description shortExcerpt\">PUMAs Voices of a RE: GENERATION tun sich mit unserem F\u00fchrungsteam f\u00fcr Nachhaltigkeit zusammen, um relevante Gespr\u00e4che \u00fcber Nachhaltigkeit zu verst\u00e4rken und positive Ver\u00e4nderungen voranzutreiben.\n<\/div>\n                    <a class=\"buttonSec\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\">Story lesen<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Haben Sie schon einmal von dem norwegischen Fu\u00dfballverein FK Bod\u00f8\/Glimt geh\u00f6rt? Der Verein ist in vielerlei Hinsicht etwas ganz Besonderes, und wir sind stolz darauf, seit dieser Saison mit ihm zusammenzuarbeiten. Gemeinsam teilen wir unsere Ansichten \u00fcber Nachhaltigkeit und Werte.  Der Verein ist der aktuelle #1-Club in Eliteserien, der h\u00f6chsten norwegischen Spielklasse. CATch Up sprach mit Oskar Valdmaa, Teamhead Sports Marketing Nordic, \u00fcber die besondere Atmosph\u00e4re des Vereins. Er erkl\u00e4rt auch, warum der FK Bod\u00f8\/Glimt, der 200 km n\u00f6rdlich des Polarkreises liegt, und PUMA perfekt zueinander passen.<\/p>","protected":false},"author":4,"featured_media":56775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1971,"meta-headline":"Sustainability, Northern Lights and attractive football","footnotes":""},"categories":[18],"class_list":["post-56658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56658,"post_author":"4","post_date":"2024-04-15 12:38:25","post_date_gmt":"2024-04-15 10:38:25","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. 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The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","to_ping":"","pinged":"","post_modified":"2025-09-22 19:13:48","post_modified_gmt":"2025-09-22 19:13:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=56658","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":56658,"author":"4","date":"2024-04-15 12:38:25","date_gmt":"2024-04-15 10:38:25","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. One of the five pillars on which the project is based is increased collaboration with commercial partners to \\u0026lt;em\\u0026gt;promote sustainable practices and the creation of networks\\u0026lt;\/em\\u0026gt; where different businesses come together to discuss wider issues.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;em\\u0026gt;Many thanks for the exciting insights, Oskar!\\u0026lt;\/em\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-norway.jpg\",\"filesize\":231336,\"sizes\":{\"medium\":{\"file\":\"gallery-norway-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8726},\"large\":{\"file\":\"gallery-norway-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":69212},\"thumbnail\":{\"file\":\"gallery-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5039},\"medium_large\":{\"file\":\"gallery-norway-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":40448},\"trp-custom-language-flag\":{\"file\":\"gallery-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":430}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56776,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\",\"title\":\"gallery-norway\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Biggest successes\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2020\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2021\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2023\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;2021\/22 Europa Conference League quarter finals\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-norway.jpg\",\"filesize\":159650,\"sizes\":{\"medium\":{\"file\":\"sidebar-norway-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11166},\"large\":{\"file\":\"sidebar-norway-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":95052},\"thumbnail\":{\"file\":\"sidebar-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5245},\"trp-custom-language-flag\":{\"file\":\"sidebar-norway-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":360}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56777,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\",\"title\":\"sidebar-norway\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-article-teaser-single {\"article\":{\"0\":\"j\",\"1\":\"s\",\"2\":\"o\",\"3\":\"n\",\"4\":\":\",\"5\":\"\/\",\"6\":\"\/\",\"url\":\"https:\/\/www.puma-catchup.com\/sustainability\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\",\"id\":52638,\"title\":\"Breaking Barriers to elevate PUMA's sustainability conversation with Gen Z\",\"type\":\"post\",\"kind\":\"post-type\"},\"className\":\"\"} \/-->","title":"Was macht die Zusammenarbeit von PUMA mit dem norwegischen Spitzenverein FK Bod\u00f8\/Glimt zu einer sehr r\u00e4umlichen?","excerpt":"Haben Sie schon einmal von dem norwegischen Fu\u00dfballverein FK Bod\u00f8\/Glimt geh\u00f6rt? Der Verein ist in vielerlei Hinsicht etwas ganz Besonderes, und wir sind stolz darauf, seit dieser Saison mit ihm zusammenzuarbeiten. Gemeinsam teilen wir unsere Ansichten \u00fcber Nachhaltigkeit und Werte.  Der Verein ist der aktuelle #1-Club in Eliteserien, der h\u00f6chsten norwegischen Spielklasse. CATch Up sprach mit Oskar Valdmaa, Teamhead Sports Marketing Nordic, \u00fcber die besondere Atmosph\u00e4re des Vereins. Er erkl\u00e4rt auch, warum der FK Bod\u00f8\/Glimt, der 200 km n\u00f6rdlich des Polarkreises liegt, und PUMA perfekt zueinander passen.","status":"publish","password":"","name":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","modified":"2025-09-22 19:13:48","modified_gmt":"2025-09-22 19:13:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"15. April 2024 um 10:38","date_local":"15. April 2024","time_local":"10:38","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","url":"https:\/\/www.puma-catchup.com\/de\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","featured_image":{"width":1140,"height":640,"file":"2024\/04\/header-norway.jpg","filesize":123812,"sizes":{"medium":{"file":"header-norway-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9340},"large":{"file":"header-norway-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":66400},"thumbnail":{"file":"header-norway-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5592},"medium_large":{"file":"header-norway-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":39412},"trp-custom-language-flag":{"file":"header-norway-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":453}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":56775,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg","title":"header-norway","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Sustainability, Northern Lights and attractive football","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/56658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=56658"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/56658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/56775"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=56658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=56658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}