{"id":56642,"date":"2024-04-10T10:42:36","date_gmt":"2024-04-10T08:42:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56642"},"modified":"2025-09-22T19:21:02","modified_gmt":"2025-09-22T19:21:02","slug":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/","title":{"rendered":"PUMA STARTET EINE GROSSE MARKENKAMPAGNE ZUR ST\u00c4RKUNG DER POSITIONIERUNG IM BEREICH SPORTLEISTUNG"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ PUMA STARTET GROSSE MARKENKAMPAGNE, UM SEINE POSITION IM BEREICH SPORTS PERFORMANCE ZU ST\u00c4RKEN\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >DAS SPIEL SO SEHEN WIE WIR<\/h1>\n        <div class=\"articleintro\" >PUMA STARTET GROSSE MARKENKAMPAGNE<\/div>\n        <div class=\"date\">10. April 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING&quot;, \"text\": &quot;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \\u201cFOREVER. FASTER. \\u2013 See The Game Like We Do\\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Sind Sie bereit? Unsere erste weltweite Markenkampagne seit 10 Jahren ist da! Sie hei\u00dft \"FOREVER. SCHNELLER. - Das Spiel sehen wie wir\". Es ist unsere gr\u00f6\u00dfte Marketing-Investition aller Zeiten. Wir haben unsere Markenkampagne gerade auf unserem fantastischen Event in Paris vorgestellt. Lassen Sie sich inspirieren und werfen Sie einen Blick auf das Markenvideo und die ersten Key Visuals. Halten Sie die Augen offen, denn unsere PUMA-Kampagne wird weltweit in den Medien, im TV, in der PR, in den Out-of-Home-Medien und am Point of Sale zu sehen sein.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Jeder tr\u00e4umt davon, eine Superkraft zu haben, und Geschwindigkeit ist die von PUMA.<br><strong>Arne Freundt, Vorstandsvorsitzender von PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">SEHEN SIE SICH UNSEREN MARKENFILM AN \ud83d\udc40<\/span><br><br><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Es ist das erste Mal, dass PUMA eine einzige Botschaft \u2013 FOREVER. FASTER. \u2013 \u00fcber das gesamte Jahr hinweg und \u00fcber alle Leistungskategorien wie Fu\u00dfball, Laufen, Basketball und Handball hinweg vermittelt. Die ganzheitliche Markenbotschaft ist emotional und unverwechselbar, um sicherzustellen, dass sie unsere Zielgruppe anspricht und bei ihr Anklang findet. <br><strong>Richard Teyssier, Vizepr\u00e4sident f\u00fcr Marke und Marketing<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">DIE KAMPAGNENIDEE \u2013 GESCHWINDIGKEIT ALS UNSERE SUPERKRAFT<\/span><br><br>In diesem Jahr zeigt PUMA mit dieser weltweit ausgestrahlten Markenkampagne, wie tief die Geschwindigkeit seit jeher in der DNA unserer Marke verwurzelt ist. Geschwindigkeit war schon immer ein Markenzeichen von PUMA. Der Wunsch, schneller zu sein und andere zu \u00fcberholen, liegt in der Natur eines jeden Menschen. Schneller zu sein, macht Freude und sorgt f\u00fcr einen Adrenalinschub wie nichts anderes. Die Leidenschaft f\u00fcr Geschwindigkeit ist einfach universell. \u00a0\u201cSee The Game Like We Do: FOREVER. FASTER.\u201d bedeutet, Sport und Sportkultur anders zu sehen und letztendlich auf eine Weise zu gewinnen, wie es nur die Schnellsten k\u00f6nnen. Auf eine Weise, wie es nur PUMA kann. PUMA war schon immer in der Lage, als Erster das n\u00e4chste Spiel zu sehen, schnell auf seinen Instinkt zu reagieren und das Tempo f\u00fcr andere vorzugeben. Das erm\u00f6glicht es uns, das Spiel anders zu sehen, Konventionen in Frage zu stellen und Momente zu schaffen, die uns f\u00fcr immer begleiten werden.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Unsere kreativen Assets zeigen Spitzensportler wie <em>Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \u201cChicharito\u201d, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh<\/em> und viele andere. Im Laufe dieses Jahres wird PUMA spezielle Markenvideos und kreative Inhalte f\u00fcr die CONMEBOL Copa America, die UEFA Euro 2024 und die Olympischen Sommerspiele 2024 pr\u00e4sentieren.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>UNSER WAHLPROGRAMM<\/h2><p style=\"font-weight: 400;\">Wenn du schnell bist, bestimmst du das Tempo. Das Spiel l\u00e4uft langsamer ab. Der Ball sieht gr\u00f6\u00dfer aus. So ver\u00e4ndern die Gro\u00dfen \u2013 von Neymar Jr. bis Breanna Stewart, von LaMelo Ball bis Felix Streng \u2013 das Spiel. So gewinnen sie. PUMA l\u00e4dt dich ein, deine Grenzen zu \u00fcberwinden, \u00fcberragende sportliche Leistungen zu erzielen und das Spiel so zu sehen, wie wir es sehen:\u00a0<span class=\"text-style-2\">FOREVER. SCHNELLER.<\/span><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>EIN UNVERGESSLICHES SPORTJAHR<\/h2><p style=\"font-weight: 400;\">Wir haben gerade die 17 Trikots der F\u00f6deration vorgestellt, die die Athleten diesen Sommer tragen werden. <span class=\"text-style-2\">Olympische Spiele<\/span>.<\/p><br><p>\ud83d\udd25 Unsere innovativen Kits werden von Athleten getragen, die <strong>Bahamas, Barbados, Botswana, Brasilien, Britische Jungferninseln, Kuba, Grenada, Jamaika, Neuseeland, Norwegen, Portugal, Katar, St. Lucia, Schweden, Schweiz, Trinidad und Tobago und Ukraine<\/strong>.<\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sind Sie bereit? Unsere erste weltweite Markenkampagne seit 10 Jahren ist da! Sie hei\u00dft \"FOREVER. SCHNELLER. - Das Spiel sehen wie wir\". Es ist unsere gr\u00f6\u00dfte Marketing-Investition aller Zeiten. Wir haben unsere Markenkampagne gerade auf unserem fantastischen Event in Paris vorgestellt. Lassen Sie sich inspirieren und werfen Sie einen Blick auf das Markenvideo und die ersten Key Visuals. Halten Sie die Augen offen, denn unsere PUMA-Kampagne wird weltweit in den Medien, im TV, in der PR, in den Out-of-Home-Medien und am Point of Sale zu sehen sein.<\/p>","protected":false},"author":4,"featured_media":56626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1643,"meta-headline":"SEE THE GAME LIKE WE DO","footnotes":""},"categories":[18],"class_list":["post-56642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56642,"post_author":"4","post_date":"2024-04-10 10:42:36","post_date_gmt":"2024-04-10 08:42:36","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-STG.jpg\",\"filesize\":204124,\"sizes\":{\"medium\":{\"file\":\"header-STG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11446},\"large\":{\"file\":\"header-STG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":100711},\"thumbnail\":{\"file\":\"header-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5884},\"medium_large\":{\"file\":\"header-STG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":58825},\"trp-custom-language-flag\":{\"file\":\"header-STG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56626,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\",\"title\":\"header-STG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"SEE THE GAME LIKE WE DO\",\"content\":\"PUMA LAUNCHES MAJOR BRAND CAMPAIGN\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Everyone dreams of having a superpower and speed is PUMA\\u0026rsquo;s.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO of PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WATCH OUR BRAND FILM \ud83d\udc40\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It is the first time that PUMA has one single message \\u0026ndash; FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. \\u0026nbsp;\\u0026ldquo;See The Game Like We Do: FOREVER. FASTER.\\u0026rdquo; means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery.jpg\",\"filesize\":198024,\"sizes\":{\"medium\":{\"file\":\"gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11929},\"large\":{\"file\":\"gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":80393},\"thumbnail\":{\"file\":\"gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6024},\"medium_large\":{\"file\":\"gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51670},\"trp-custom-language-flag\":{\"file\":\"gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56629,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg\",\"title\":\"gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-2.jpg\",\"filesize\":150597,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9332},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":58007},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5006},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38000},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56628,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-3.jpg\",\"filesize\":224820,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11932},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87732},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5956},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54388},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56627,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Our creative assets feature top athletes, such as \\u0026lt;em\\u0026gt;Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \\u0026ldquo;Chicharito\\u0026rdquo;, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh\\u0026lt;\/em\\u0026gt; and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR CAMPAIGN MANIFESTO\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;When you\\u0026rsquo;re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats \\u0026ndash; from Neymar Jr to Breanna Stewart, LaMelo Ball to Felix Streng \\u0026ndash; change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do:\\u0026nbsp;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;FOREVER. FASTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;AN UNMISSABLE YEAR OF SPORT\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;We just revealed the 17 Federation kits that will be worn by athletes at this summers \\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;Olympic Games\\u0026lt;\/span\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\ud83d\udd25 Our innovative kits will be worn by athletes representing \\u0026lt;strong\\u0026gt;Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad \\u0026amp;amp; Tobago and Ukraine\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-STG.jpg\",\"filesize\":49920,\"sizes\":{\"medium\":{\"file\":\"sidebar-STG-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10325},\"large\":{\"file\":\"sidebar-STG-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64188},\"thumbnail\":{\"file\":\"sidebar-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4387},\"trp-custom-language-flag\":{\"file\":\"sidebar-STG-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56640,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg\",\"title\":\"sidebar-STG\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/siebar-1-Campaign.jpg\",\"filesize\":247030,\"sizes\":{\"medium\":{\"file\":\"siebar-1-Campaign-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":18116},\"large\":{\"file\":\"siebar-1-Campaign-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":140583},\"thumbnail\":{\"file\":\"siebar-1-Campaign-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8491},\"trp-custom-language-flag\":{\"file\":\"siebar-1-Campaign-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":350}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56656,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg\",\"title\":\"siebar-1-Campaign\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[false,false],\"className\":\"\"} \/-->","post_title":"PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING","post_excerpt":"Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","to_ping":"","pinged":"","post_modified":"2025-09-22 19:21:02","post_modified_gmt":"2025-09-22 19:21:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=56642","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":56642,"author":"4","date":"2024-04-10 10:42:36","date_gmt":"2024-04-10 08:42:36","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-STG.jpg\",\"filesize\":204124,\"sizes\":{\"medium\":{\"file\":\"header-STG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11446},\"large\":{\"file\":\"header-STG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":100711},\"thumbnail\":{\"file\":\"header-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5884},\"medium_large\":{\"file\":\"header-STG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":58825},\"trp-custom-language-flag\":{\"file\":\"header-STG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56626,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\",\"title\":\"header-STG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"SEE THE GAME LIKE WE DO\",\"content\":\"PUMA LAUNCHES MAJOR BRAND CAMPAIGN\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Everyone dreams of having a superpower and speed is PUMA\\u0026rsquo;s.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO of PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WATCH OUR BRAND FILM \ud83d\udc40\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It is the first time that PUMA has one single message \\u0026ndash; FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. \\u0026nbsp;\\u0026ldquo;See The Game Like We Do: FOREVER. FASTER.\\u0026rdquo; means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery.jpg\",\"filesize\":198024,\"sizes\":{\"medium\":{\"file\":\"gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11929},\"large\":{\"file\":\"gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":80393},\"thumbnail\":{\"file\":\"gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6024},\"medium_large\":{\"file\":\"gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51670},\"trp-custom-language-flag\":{\"file\":\"gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56629,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg\",\"title\":\"gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-2.jpg\",\"filesize\":150597,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9332},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":58007},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5006},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38000},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56628,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-3.jpg\",\"filesize\":224820,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11932},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87732},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5956},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54388},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56627,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Our creative assets feature top athletes, such as \\u0026lt;em\\u0026gt;Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \\u0026ldquo;Chicharito\\u0026rdquo;, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh\\u0026lt;\/em\\u0026gt; and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR CAMPAIGN MANIFESTO\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;When you\\u0026rsquo;re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats \\u0026ndash; from Neymar Jr to Breanna Stewart, LaMelo Ball to Felix Streng \\u0026ndash; change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do:\\u0026nbsp;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;FOREVER. FASTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;AN UNMISSABLE YEAR OF SPORT\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;We just revealed the 17 Federation kits that will be worn by athletes at this summers \\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;Olympic Games\\u0026lt;\/span\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\ud83d\udd25 Our innovative kits will be worn by athletes representing \\u0026lt;strong\\u0026gt;Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad \\u0026amp;amp; Tobago and Ukraine\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-STG.jpg\",\"filesize\":49920,\"sizes\":{\"medium\":{\"file\":\"sidebar-STG-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10325},\"large\":{\"file\":\"sidebar-STG-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64188},\"thumbnail\":{\"file\":\"sidebar-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4387},\"trp-custom-language-flag\":{\"file\":\"sidebar-STG-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56640,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg\",\"title\":\"sidebar-STG\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/siebar-1-Campaign.jpg\",\"filesize\":247030,\"sizes\":{\"medium\":{\"file\":\"siebar-1-Campaign-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":18116},\"large\":{\"file\":\"siebar-1-Campaign-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":140583},\"thumbnail\":{\"file\":\"siebar-1-Campaign-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8491},\"trp-custom-language-flag\":{\"file\":\"siebar-1-Campaign-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":350}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56656,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg\",\"title\":\"siebar-1-Campaign\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[false,false],\"className\":\"\"} \/-->","title":"PUMA STARTET EINE GROSSE MARKENKAMPAGNE ZUR ST\u00c4RKUNG DER POSITIONIERUNG IM BEREICH SPORTLEISTUNG","excerpt":"Sind Sie bereit? Unsere erste weltweite Markenkampagne seit 10 Jahren ist da! Sie hei\u00dft \"FOREVER. SCHNELLER. - Das Spiel sehen wie wir\". Es ist unsere gr\u00f6\u00dfte Marketing-Investition aller Zeiten. Wir haben unsere Markenkampagne gerade auf unserem fantastischen Event in Paris vorgestellt. Lassen Sie sich inspirieren und werfen Sie einen Blick auf das Markenvideo und die ersten Key Visuals. Halten Sie die Augen offen, denn unsere PUMA-Kampagne wird weltweit in den Medien, im TV, in der PR, in den Out-of-Home-Medien und am Point of Sale zu sehen sein.","status":"publish","password":"","name":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","modified":"2025-09-22 19:21:02","modified_gmt":"2025-09-22 19:21:02","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"10. April 2024 um 08:42","date_local":"10. April 2024","time_local":"08:42","slug":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","url":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/","featured_image":{"width":1140,"height":640,"file":"2024\/04\/header-STG.jpg","filesize":204124,"sizes":{"medium":{"file":"header-STG-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11446},"large":{"file":"header-STG-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":100711},"thumbnail":{"file":"header-STG-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5884},"medium_large":{"file":"header-STG-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":58825},"trp-custom-language-flag":{"file":"header-STG-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":432}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":56626,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg","title":"header-STG","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"SEE THE GAME LIKE WE DO","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":857,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":857,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/56642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=56642"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/56642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/56626"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=56642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=56642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}