{"id":55500,"date":"2024-03-06T09:07:50","date_gmt":"2024-03-06T08:07:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=55500"},"modified":"2026-02-21T12:45:01","modified_gmt":"2026-02-21T11:45:01","slug":"pumas-2023-journey-to-be-forever-better","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/","title":{"rendered":"PUMAs Weg zu FOREVER. BETTER. im Jahr 2023."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMAs Reise 2023 wird FOREVER. BESSER.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >PUMAs Reise zu FOREVER. BESSER.<\/h1>\n        <div class=\"articleintro\" >2023 war ein Jahr der neuen Perspektiven, Partnerschaften und H\u00f6hepunkte. Vor allem aber war es ein Jahr mit einem starken Fokus auf Nachhaltigkeit.<\/div>\n        <div class=\"date\">6. M\u00e4rz 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s 2023 journey to be FOREVER. BETTER.&quot;, \"text\": &quot;In 2023 PUMA\\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\\nTake a look at what PUMA has been up to in 2023:\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Im Jahr 2023 wird PUMAs <strong>F\u00dcR IMMER. BESSER.<\/strong> Die Reise gewann an Dynamik. In der <strong>RE:SUEDE<\/strong> Projekt haben wir eine experimentelle Version unserer kultigen SUEDE-Sneakers unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen in Kompost verwandelt. \u00dcber <strong>RE:FIBRE<\/strong>, haben wir den Prozess der Umwandlung von Alttextilien in neue Textilien vorgestellt und durch unsere <strong>Stimmen einer RE:GENERATION<\/strong> Initiative forderten uns junge Changemaker weiterhin dazu auf, BESSER zu werden.<br><br><strong>Werfen Sie einen Blick darauf, was PUMA im Jahr 2023 alles unternommen hat:<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/_0XTjwf1U74\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/_0XTjwf1U74<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/_0XTjwf1U74\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cEine meiner sch\u00f6nsten Erfahrungen war es, den Stimmen einer RE:GENERATION zuzuh\u00f6ren, die uns ihre Ansichten dar\u00fcber mitteilten, wie PUMA sich verbessern kann, und ihren Input in unsere Planung einflie\u00dfen zu lassen.\u201d<br><strong>Anne-Laure Descours, Leiterin der Beschaffung bei PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Gallery-I.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/C-Suite-Screenshot-Sustainability-Voices.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Im Jahr 2023 wird unser <strong>Stimmen einer RE:GENERATION<\/strong> <strong><a href=\"https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\">Andrew Burgess<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\">Aishwarya Sharma<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\">Lukas Jaque-Rodne<\/a>y<\/strong> und <strong><a href=\"https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\">Jade Roche<\/a><\/strong> in einer Reihe von Projekten ausgebildet, engagiert und mitgestaltet, um PUMA dabei zu helfen, Nachhaltigkeit auf eine Weise zu kommunizieren, die ihre Generation anspricht und die Dinge anspricht, die f\u00fcr sie und ihre Zukunft wichtig sind.<br><br>Andrew hat einen tiefen Einblick in PUMAs <strong>RE:FIBRE<\/strong>, und kreierte seine eigene, einmalige Kollektion aus individuell bedrucktem RE:FIBRE-Stoff: <strong><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\">PUMA x VIVID VISIONS<\/a><\/strong>. Luke und Jade besuchten einige unserer Produktionspartner in Vietnam und Bangladesch und werden ihre Erfahrungen in Dokumentarfilmen weitergeben, die in K\u00fcrze erscheinen werden.<br><br>Im Jahr 2024 wird sich Aishwarya Sharma auf ein neues Projekt in Zusammenarbeit mit PUMA konzentrieren. Bleiben Sie dran f\u00fcr weitere Details in K\u00fcrze.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von andrew (@wandythemaker)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>M\u00f6chten Sie mehr \u00fcber die Projekte unserer Stimme erfahren? <a href=\"https:\/\/foreverbetter.com\/en\">Besuchen Sie unsere neue FOREVER. BETTER. Website unter foreverbetter.com<\/a><\/strong><br><br><strong>Auf dem Weg zur Erreichung unserer <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\">10FOR25-Ziele<\/a><\/strong><br><br>Im Jahr 2023:<br><br><ul><br><li>Wir haben unser <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Menschenrechtsziel <\/strong><\/a>vor 2025, indem wir mehr als 220.000 Fabrikarbeiter in der St\u00e4rkung der Rolle der Frau geschult und Subunternehmer und Tier-2-Lieferanten vollst\u00e4ndig auf Menschenrechtsrisiken untersucht haben. Au\u00dferdem haben wir 57.000 Stunden globales gesellschaftliches Engagement geleistet.<\/li><br><li>Wir haben die <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Kunststoffe und die Weltmeere<\/strong><\/a> Ziel ist es, Plastiktragetaschen aus PUMAs eigenen und von PUMA betriebenen Gesch\u00e4ften zu verbannen, die wissenschaftliche Forschung zu Mikrofasern zu unterst\u00fctzen und biologisch abbaubare Kunststoffoptionen zu erforschen.<\/li><br><li>8 von 10 PUMA-Produkten, die mit<strong>recycelte oder zertifizierte Materialien.<\/strong> PUMA hat auch die Verwendung von recycelten Materialien erh\u00f6ht und angek\u00fcndigt, dass ab 2024 alle PUMA-Replika-Fu\u00dfballtrikots aus Textilabf\u00e4llen unter Verwendung von PUMAs\u00a0<strong>RE:FIBRE<\/strong>\u00a0Recyclingtechnologie, die sich auf Textilabf\u00e4lle als Hauptmaterialquelle konzentriert.<\/li><br><\/ul><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Hier k\u00f6nnen Sie unsere Leistungen im Hinblick auf alle 10FOR25-Ziele \u00fcberpr\u00fcfen.<\/strong><br><br><strong>Alle Einzelheiten finden Sie auf der <a href=\"https:\/\/about.puma.com\/en\/sustainability\/reporting\">Abschnitt Nachhaltigkeit in unserem Jahresbericht 2023.<\/a><\/strong><br><br>Wenn es um unsere Verantwortung geht, besser zu werden, gibt es keine Ziellinie. Deshalb laufen wir FOREVER. SCHNELLER. vorw\u00e4rts, um unser Bestes zu \u00fcbertreffen und <strong>F\u00dcR IMMER. BESSER.<\/strong>\u00a0f\u00fcr die Menschen und den Planeten.<br><br><strong>Pumas, was ist Ihr Nachhaltigkeits-Highlight f\u00fcr 2023?<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>UNSER ANSATZ<\/h2><p>Als Sportmarke wissen wir ein oder zwei Dinge dar\u00fcber, wie wir uns verbessern k\u00f6nnen. Wir gehen an das Thema Nachhaltigkeit auf \u00e4hnliche Weise heran. Es geht darum, unsere St\u00e4rken zu nutzen und unsere Schw\u00e4chen zu verbessern. Wenn wir Fortschritte machen, werden wir die Messlatte immer h\u00f6her legen. Wir arbeiten als Team, um <strong>F\u00dcR IMMER. BESSER.<\/strong><\/p><br><p>\u00a0<\/p><br><p><span class=\"text-style-1\">Es gibt nur ein FOREVER. Lasst es uns BESSER machen.<\/span><\/p><br><p><span class=\"text-style-1\"><a href=\"https:\/\/foreverbetter.com\/en\">Entdecken Sie FOREVER. BESSER. hier.<\/a><\/span><\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Mehr Nachhaltigkeit <\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54147\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>RE:HACKS<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tWenn du deine Lieblingssneaker und -shirts gefunden hast, tr\u00e4gst du sie normalerweise, bis sie v\u00f6llig abgetragen sind. Was w\u00e4re, wenn du die Lebensdauer deiner geliebten Kleidung und Schuhe verl\u00e4ngern und sie so lange wie m\u00f6glich behalten k\u00f6nntest? \n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/refibre-interview-with-andrew-burgess\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54263\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>\u201cNachhaltige Mode zu produzieren ist eine ganze Reise\u201d<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAndrew Burgess, einer unserer Voices of a Re:Generation, widmet sich nicht nur dem Upcycling von Materialien zu trendigen neuen Outfits, er ist auch ein Verfechter nachhaltiger Mode und inspiriert eine neue Generation mit seinen farbenfrohen Designs. Auf seinem Weg, die Art und Weise, wie die Menschen Mode konsumieren, zu ver\u00e4ndern, hat er f\u00fcnf Designs entworfen, die alle vollst\u00e4ndig aus unserem RE:FIBRE-Gewebe aus recyceltem Polyester gefertigt sind.\nWir hatten das Vergn\u00fcgen, uns mit Andrew \u00fcber seine Zusammenarbeit mit PUMA, seine Inspiration f\u00fcr die Kollektion und seine eigene Marke Vivid Vision beim Fotoshooting in London zu unterhalten.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/refibre-interview-with-andrew-burgess\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54080\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>DAS PUMA RE:SUEDE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tWir haben es geschafft! Wir haben eine experimentelle Version unserer Ikone - die SUEDE - in Kompost verwandelt und damit den Grundstein f\u00fcr zuk\u00fcnftige Kreislaufwirtschaftsprogramme gelegt. Das Experiment fand in den letzten zwei Jahren unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen statt, und wir haben jetzt die ersten Ergebnisse gesehen. Erfahren Sie alles \u00fcber unsere RE:SUEDE-Reise!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54227\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>RE:FIBRE: Wenn aus etwas Altem etwas Neues wird<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tHaben Sie alte Kleidung, die Sie nicht mehr tragen? Oder vielleicht ein paar defekte Kleidungsst\u00fccke, die du nicht zur\u00fcckgeben kannst? Werfen Sie sie nicht weg, denn sie k\u00f6nnten Teil der Trikots Ihres Lieblingsvereins werden!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Jahr 2023 gewann PUMAs FOREVER. BETTER. Reise an Dynamik. Im Rahmen des RE:SUEDE-Projekts verwandelten wir eine experimentelle Version unserer legend\u00e4ren SUEDE-Sneaker unter bestimmten, ma\u00dfgeschneiderten industriellen Bedingungen in Kompost. Mit RE:FIBRE zeigten wir den Prozess, mit dem aus alten Textilabf\u00e4llen neue Textilien hergestellt werden, und im Rahmen unserer Initiative \u201eVoices of a RE:GENERATION\u201d forderten uns junge Changemaker weiterhin dazu auf, BETTER zu werden.<br \/>\nWerfen Sie einen Blick darauf, was PUMA im Jahr 2023 alles unternommen hat:<\/p>","protected":false},"author":19,"featured_media":55657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":19158,"meta-headline":"PUMA&#039;s journey to be FOREVER. BETTER.","footnotes":""},"categories":[6],"class_list":["post-55500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":55500,"post_author":"19","post_date":"2024-03-06 09:07:50","post_date_gmt":"2024-03-06 08:07:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA's 2023 journey to be FOREVER. BETTER.","post_excerpt":"In 2023 PUMA\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\nTake a look at what PUMA has been up to in 2023:\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-2023-journey-to-be-forever-better","to_ping":"","pinged":"","post_modified":"2026-02-21 12:45:01","post_modified_gmt":"2026-02-21 11:45:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=55500","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":55500,"author":"19","date":"2024-03-06 09:07:50","date_gmt":"2024-03-06 08:07:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMAs Reise 2023 wird FOREVER. BESSER.","excerpt":"Im Jahr 2023 hat PUMAs FOREVER. BETTER.journey an Fahrt auf. Im Rahmen des RE:SUEDE-Projekts haben wir eine experimentelle Version unserer kultigen SUEDE-Sneaker unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen in Kompost verwandelt. Mit RE:FIBRE haben wir den Prozess der Umwandlung von Alttextilien in neue Textilien vorgestellt, und mit unserer Initiative Voices of a RE:GENERATION haben uns junge Changemaker dazu herausgefordert, BESSER zu werden.\nWerfen Sie einen Blick darauf, was PUMA im Jahr 2023 getan hat:","status":"publish","password":"","name":"pumas-2023-reise-um-immer-besser-zu-werden","modified":"2026-02-21 12:45:01","modified_gmt":"2026-02-21 11:45:01","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"6. M\u00e4rz 2024 um 08:07","date_local":"6. 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