{"id":54227,"date":"2023-12-06T08:00:42","date_gmt":"2023-12-06T07:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54227"},"modified":"2025-11-20T08:40:26","modified_gmt":"2025-11-20T08:40:26","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","title":{"rendered":"RE-FIBRE Entdecken Sie unsere innovative Technologie, die jedes Polyestermaterial recycelt"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        RE-FIBRE Entdecken Sie unsere innovative Technologie, die jedes Polyestermaterial recycelt\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRE: Wenn aus etwas Altem etwas Neues wird<\/h1>\n        <div class=\"articleintro\" >Entdecken Sie unsere innovative Technologie, die jedes Polyestermaterial recycelt<\/div>\n        <div class=\"date\">6. Dezember 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;RE-FIBRE Discover our innovative technology that recycles any polyester material&quot;, \"text\": &quot;Do you have old clothes that you don\\u2019t wear anymore? Or maybe some faulty garments that you can\\u2019t return? Don\\u2019t throw them away, because they could become part of your favorite clubs\\u2019 football kit!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Haben Sie alte Kleidung, die Sie nicht mehr tragen? Oder vielleicht ein paar defekte Kleidungsst\u00fccke, die du nicht zur\u00fcckgeben kannst? Werfen Sie sie nicht weg, denn sie k\u00f6nnten Teil der Trikots Ihres Lieblingsvereins werden!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">WIR VERGR\u00d6SSERN UNS!<\/span>\n<br\/>Nach erfolgreichem Test werden wir unsere <strong>Innovation im Textilrecycling, RE:FIBRE<\/strong>, die jedes Polyestermaterial in ein neues Gewebe verwandeln kann. Dies bedeutet, dass <strong>Ab 2024 werden alle PUMA-Fu\u00dfballtrikots f\u00fcr Vereine und Verb\u00e4nde aus recycelten RE:FIBRE Materialien hergestellt<\/strong>, statt nur recycelter Plastikflaschen.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Seit 2022 nutzen wir die RE:FIBRE-Technologie zur Herstellung von recycelten <strong>Trainingstrikots f\u00fcr unsere gesponserten Fu\u00dfballvereine<\/strong>, sowie unser <strong>Replik-Trikots der Verb\u00e4nde Schweiz und Marokko f\u00fcr die Frauen-Weltmeisterschaft<\/strong> und <strong>Drittes Trikot der Saison 2023\/24 von Girona<\/strong>. Im Jahr 2024 werden alle offiziellen <strong>PUMA Fu\u00dfballtrikots f\u00fcr die Euro und Copa Am\u00e9rica<\/strong> Die Turniere werden ebenfalls mit RE:FIBRE hergestellt.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wie funktioniert RE:FIBRE?<\/span>\n<br\/><strong>RE:FIBRE ist ein vierstufiges Verfahren, das jedes beliebige Polyestermaterial verwendet<\/strong> - von Fabrikabf\u00e4llen, fehlerhaften Waren bis hin zu gebrauchter Kleidung -<strong> um neue Kleidungsst\u00fccke zu schaffen, die wieder und wieder recycelt werden k\u00f6nnen.<\/strong><br\/>\n<br\/><strong>Und so funktioniert es:<\/strong><br\/>\n<ul>\n<li><strong>Sammeln und sortieren:<\/strong> Sammeln und Sortieren von Textilabf\u00e4llen und anderen Materialien, die bisher als Abfall galten.<\/li>\n<li><strong>Zerkleinern und mischen:<\/strong> Zerkleinern und Mischen der gesammelten Materialien auf ein Minimum.<\/li>\n<li><strong>Aufl\u00f6sen, Filtern und Polymerisieren:<\/strong> Das geschredderte Polyester wird eingeschmolzen und durch ein chemisches Recyclingverfahren von fr\u00fcheren Farbstoffen befreit.<\/li>\n<li><strong>Schmelzen, spinnen, stricken und n\u00e4hen:<\/strong> Durch das Schmelzen werden die neu hergestellten Polymere spinn- und n\u00e4hf\u00e4hig, so dass ein neuwertiges RE:FIBRE-Gewebe entsteht, das immer wieder recycelt werden kann.<\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Wenn Sie neugierig sind, wie RE:FIBRE im Detail funktioniert, k\u00f6nnen Sie <strong>unser Video mit computergenerierten Bildern ansehen<\/strong> um Sie durch den RE:FIBRE-Prozess zu f\u00fchren, bis hin zu den molekularen chemischen Vorg\u00e4ngen.<br\/>\n<br\/><strong>\ud83c\udfac Schau dir das Video unten an!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"PUMA RE:FIBRE - Wie es funktioniert\" src=\"https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\" width=\"650\" height=\"626\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Feier der RE:FIBRE Happy Hour<\/span>\n<div><span lang=\"EN-US\">Zur Feier des <strong>gro\u00dfartige Leistungen unserer Teams f\u00fcr Innovation, Teamsport und Nachhaltigkeit<\/strong> die RE:FIBRE m\u00f6glich machen, <strong>o<\/strong><\/span><strong>ie PUMAs in der Herzo-Zentrale waren zur ersten RE:FIBRE Happy Hour eingeladen<\/strong> beim Mittagessen in unserer Kantine. <strong>125 PUMAs nahmen teil<\/strong> und <strong>tauschten ihre gebrauchte Kleidung gegen einen Gutschein f\u00fcr ein kostenloses Mittagessen<\/strong>.<\/div>\n<div><\/div>\n<div>Neben einem kostenlosen Mittagessen erhielten unsere PUMAs<strong> Einblicke in unsere RE:FIBRE-Technologie<\/strong>, und erhielt eine <strong>exklusiver erster Blick auf die neue VIVID VISIONS-Kollektion<\/strong> - eine einmalige Kapsel <strong>entworfen von unserer Stimme einer RE:GENERATION Andrew Burgess<\/strong>, die das kreative Potenzial des Upcyclings von Kleidungsst\u00fccken mit individuell bedruckten RE:FIBRE-Stoffen vorstellt.<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">PUMAs bringen alte Kleidung zur\u00fcck <\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Herr PUMA selbst schloss sich der Recycling-Aktion an<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div><\/div>\n<br\/><strong>Vielen Dank an alle PUMAs, die unsere Nachhaltigkeitsaktion unterst\u00fctzt haben!<\/strong> Wir hoffen, Sie haben die Veranstaltung und das kostenlose Mittagessen genossen. Und denken Sie daran: Sie k\u00f6nnen Ihre gebrauchten Kleidungsst\u00fccke jederzeit bei der n\u00e4chstgelegenen R\u00fccknahmetonne abgeben.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Was bewirkt die RE:FIBRE?<\/span>\n<br\/><strong>RE:FIBRE ist wichtig, weil es uns hilft, die Herausforderung der Textilabf\u00e4lle zu bew\u00e4ltigen<\/strong>, was ein gro\u00dfes Umweltproblem darstellt. Nach Angaben der Vereinten Nationen verursacht die Modeindustrie 10% der weltweiten Kohlenstoffemissionen und 20% der weltweiten Abw\u00e4sser und verbraucht mehr Energie als die Luft- und Schifffahrtsindustrie zusammen. Dar\u00fcber hinaus landen etwa 85% Textilien auf M\u00fclldeponien oder werden verbrannt, was zu Treibhausgasemissionen und Umweltverschmutzung beitr\u00e4gt. <strong>Durch die Verwendung von RE:FIBRE k\u00f6nnen wir unsere Abh\u00e4ngigkeit von durchsichtigen Plastikflaschen verringern<\/strong>, die die Hauptquelle f\u00fcr recyceltes Polyester in Kleidungsst\u00fccken sind, und diversifizieren unsere Rohstoffe.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cUnser Wunsch ist es, dass 100% des Polyesterprodukts aus Textilabf\u00e4llen stammen. Die Anh\u00e4ufung von Textilabf\u00e4llen auf M\u00fclldeponien ist ein Umweltrisiko. Die Art und Weise, wie wir produzieren, zu \u00fcberdenken und zu einem st\u00e4rker kreislauforientierten Gesch\u00e4ftsmodell \u00fcberzugehen, ist eine der Hauptpriorit\u00e4ten unserer Nachhaltigkeitsstrategie.\u201d<\/p>\n<br\/><br\/>Anne-Laure Descours, Chief Sourcing Officer bei PUMA. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">M\u00f6chten Sie mehr \u00fcber RE:FIBRE erfahren?<\/span>\n<br\/>Wir haben die <strong>eine Podcast-Reihe namens RE:GEN REPORTS<\/strong>, die die Informationen in unserem Nachhaltigkeitsbericht zug\u00e4nglicher macht und auf die Generation Z zuschneidet. In Episode 3 geht es um Upcycling von Materialien und die Definition von \u2018Kreislaufwirtschaft\u2019 sowie darum, wie unser RE:FIBRE-Projekt ein Schritt in eine bessere Zukunft ist.<br\/>\n<br\/><strong>\ud83c\udfa7 H\u00f6ren Sie sich den Podcast an!<\/strong><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Unsere laufenden Bem\u00fchungen um Nachhaltigkeit sind nicht unbemerkt geblieben. Als <strong>konnten wir unsere Platzierung im Global 100 Sustainability Index von Corporate Knight von Platz 77 auf Platz 47 verbessern,<\/strong> und die Reise ist noch nicht zu Ende.<br\/>\n<br\/><strong>Lesen Sie mehr \u00fcber unsere Nachhaltigkeitsziele und RE:FIBRE!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00dcBER RE:FIBRE<\/h2>\n<div>\n<p>RE:FIBRE ist unsere Textilrecyclingtechnologie, die alte Kleidungsst\u00fccke und Fabrikabf\u00e4lle in neue Stoffe verwandelt, die zur Herstellung von Fu\u00dfballtrikots und anderen Produkten verwendet werden k\u00f6nnen. RE:FIBRE verwendet einen vierstufigen Prozess, der das Schreddern, Polymerisieren, Schmelzen, Spinnen und Stricken umfasst, um Polyestermaterialien zu recyceln. Mit RE:FIBRE wollen wir den Textilabfall reduzieren, die Quelle f\u00fcr recyceltes Polyester diversifizieren und zu einem st\u00e4rker kreislauforientierten Gesch\u00e4ftsmodell \u00fcbergehen. RE:FIBRE ist Teil unserer Nachhaltigkeitsstrategie 10 for 24.<\/p>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>DIE RE:FIBRE HAPPY HOUR<\/h2>\n<p>Unsere PUMAs in der Herzo-Zentrale brachten ihre Altkleider vorbei und erhielten im Gegenzug einen Gutschein f\u00fcr ein kostenloses Mittagessen. Die Aktion war ein gro\u00dfer Erfolg, denn es wurden \u00fcber 5 Beh\u00e4lter mit Altkleidern gesammelt!<\/p>\n<p>\u00a0<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>TEILEN SIE DIE NEUIGKEITEN AUF LINKEDIN!<\/h2>\n<p><iframe loading=\"lazy\" title=\"Eingebetteter Beitrag\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\" width=\"370\" height=\"789\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/FOREVER-BETTER.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Weitere Nachrichten<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>DAS PUMA RE:SUEDE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Wir haben es geschafft! Wir haben eine experimentelle Version unserer Ikone - die SUEDE - in Kompost verwandelt und damit den Grundstein f\u00fcr zuk\u00fcnftige Kreislaufwirtschaftsprogramme gelegt. Das Experiment fand in den letzten zwei Jahren unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen statt, und wir haben jetzt die ersten Ergebnisse gesehen. Erfahren Sie alles \u00fcber unsere RE:SUEDE-Reise!\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" \n\t\t\t\t\t\t\t\t\t    id=\"53241\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Eine neue Stimme einer RE:GENERATION<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Lernen Sie Aishwarya Sharma kennen, PUMAs neue Stimme einer RE:GENERATION. Die indische Verfechterin nachhaltiger Mode verst\u00e4rkt das Team, um PUMA bei der Identifizierung von Schl\u00fcsselbereichen f\u00fcr Verbesserungen in seinen Nachhaltigkeitsbem\u00fchungen zu unterst\u00fctzen. Aishwarya hat sich mit ihren \u00dcberzeugungen zu Frauenrechten, Mode, sozialen Medien und Klimawandel einen Namen gemacht.\n\n\n\nAishwarya ist zusammen mit drei anderen Vordenkern, Andrew Burgess, Jade Roche und Luke Jaque-Rodney, Teil von PUMAs einj\u00e4hrigem Projekt, das die Nachhaltigkeitsbem\u00fchungen des Unternehmens durch die Zusammenarbeit mit jungen Umweltsch\u00fctzern voranbringen soll. CATch Up hatte die Gelegenheit, mit Aishwarya \u00fcber ihre Reise in den Modeaktivismus und ihre Rolle als eine von PUMAs Voices of a RE:GENERATION zu sprechen.\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" \n\t\t\t\t\t\t\t\t\t    id=\"49448\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Unsere \u2018Stimmen einer RE:GENERATION\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Letztes Jahr haben wir Vordenker, Partner, NGOs und Experten der n\u00e4chsten Generation zu unserer \u201eConference of the People\u201c (COP) eingeladen. Das war unsere Chance, zuzuh\u00f6ren \u2013 und das haben wir auch getan. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Haben Sie alte Kleidung, die Sie nicht mehr tragen? Oder vielleicht ein paar defekte Kleidungsst\u00fccke, die du nicht zur\u00fcckgeben kannst? Werfen Sie sie nicht weg, denn sie k\u00f6nnten Teil der Trikots Ihres Lieblingsvereins werden!<\/p>","protected":false},"author":4,"featured_media":54239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":14080,"meta-headline":"RE:FIBRE: when something old becomes something new","footnotes":""},"categories":[6],"class_list":["post-54227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54227,"post_author":"4","post_date":"2023-12-06 08:00:42","post_date_gmt":"2023-12-06 07:00:42","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"RE-FIBRE Discover our innovative technology that recycles any polyester material","post_excerpt":"Do you have old clothes that you don\u2019t wear anymore? Or maybe some faulty garments that you can\u2019t return? Don\u2019t throw them away, because they could become part of your favorite clubs\u2019 football kit!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","to_ping":"","pinged":"","post_modified":"2025-11-20 08:40:26","post_modified_gmt":"2025-11-20 08:40:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54227","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54227,"author":"4","date":"2023-12-06 08:00:42","date_gmt":"2023-12-06 07:00:42","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"RE-FIBRE Entdecken Sie unsere innovative Technologie, die jedes Polyestermaterial recycelt","excerpt":"Haben Sie alte Kleidung, die Sie nicht mehr tragen? Oder vielleicht ein paar defekte Kleidungsst\u00fccke, die du nicht zur\u00fcckgeben kannst? Werfen Sie sie nicht weg, denn sie k\u00f6nnten Teil der Trikots Ihres Lieblingsvereins werden!","status":"publish","password":"","name":"Re-Fibre \u2013 Entdecken Sie unsere innovative Technologie, die jedes Polyestermaterial recycelt.","modified":"2025-11-20 08:40:26","modified_gmt":"2025-11-20 08:40:26","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"6. Dezember 2023 um 07:00","date_local":"6. Dezember 2023","time_local":"07:00","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","featured_image":{"width":1140,"height":640,"file":"2023\/12\/RE-FIBRE-Header-1.png","filesize":263695,"sizes":{"medium":{"file":"RE-FIBRE-Header-1-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":25957},"large":{"file":"RE-FIBRE-Header-1-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":224046},"thumbnail":{"file":"RE-FIBRE-Header-1-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":13488},"medium_large":{"file":"RE-FIBRE-Header-1-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":129067},"trp-custom-language-flag":{"file":"RE-FIBRE-Header-1-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":774}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54239,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png","title":"RE-FIBRE-Kopfzeile","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"RE:FIBRE: when something old becomes something new","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/54227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=54227"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/54227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/54239"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=54227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=54227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}