{"id":54080,"date":"2023-11-29T09:50:39","date_gmt":"2023-11-29T08:50:39","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54080"},"modified":"2025-11-20T08:40:42","modified_gmt":"2025-11-20T08:40:42","slug":"the-puma-resuede","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/","title":{"rendered":"DAS PUMA RE:SUEDE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        DER PUMA RE:SUEDE\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >DAS PUMA RE:SUEDE<\/h1>\n        <div class=\"articleintro\" >Ein Pilotprojekt verwandelt experimentelle Turnschuhe in Kompost<\/div>\n        <div class=\"date\">29. November 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE PUMA RE:SUEDE&quot;, \"text\": &quot;We did it! We turned an experimental version of our icon \\u00a0\\u2013 the SUEDE \\u2013 into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthe-puma-resuede%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir haben es geschafft! Wir haben eine experimentelle Version unserer Ikone - die SUEDE - in Kompost verwandelt und damit den Grundstein f\u00fcr zuk\u00fcnftige Kreislaufwirtschaftsprogramme gelegt. Das Experiment fand in den letzten zwei Jahren unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen statt, und wir haben jetzt die ersten Ergebnisse gesehen. Erfahren Sie alles \u00fcber unsere RE:SUEDE-Reise!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Im Jahr 2021, <strong>haben wir 500 Paare der experimentellen <\/strong><strong>RE:SUEDE<\/strong>, mit <strong>Zeologie gegerbtes Wildleder<\/strong>, a <strong>Laufsohle aus thermoplastischem Gummi (TPR)<\/strong> und <strong>Hanffasern<\/strong>. Die RE:SUEDEs waren <strong>ein halbes Jahr lang getragen<\/strong> von Freiwilligen in Deutschland, um den Komfort und die Haltbarkeit der Schuhe zu testen, bevor wir sie in eine speziell ausgestattete <strong>industrieller Kompostierungsbereich<\/strong> betrieben von unserem Partner <strong>Ortessa-Gruppe in den Niederlanden<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Verwandlung von Trainern in Tulpen<\/span>\n<br\/><strong>Ein besonderes Verfahren<\/strong> musste festgelegt werden <strong>um die Schuhe in Kompost zu verwandeln.<\/strong> Erstens: Sie waren <strong>geschreddert<\/strong> und <strong>gemischt<\/strong> mit anderen gr\u00fcnen Haushaltsabf\u00e4llen und <strong>in einen Kompostierungstunnel gelegt<\/strong>. Sie wurden dann <strong>mit Laugenwasser bespr\u00fcht<\/strong> aus fr\u00fcherer Kompostierung, die N\u00e4hrstoffe und <strong>nat\u00fcrlich beheizt<\/strong> aufgrund der biologischen Aktivit\u00e4t und der kontrollierten Luftzirkulation im Tunnel. <strong>Nach etwa 3,5 Monaten<\/strong>, Die Materialien, die klein genug waren (&lt;10 mm), um durch ein Sieb zu fallen, wurden als <strong>Kompost der G\u00fcteklasse A f\u00fcr landwirtschaftliche Zwecke<\/strong> in den Niederlanden, w\u00e4hrend die \u00fcbrigen Materialien in den Kompostierungstunnel zur\u00fcckgef\u00fchrt wurden <strong>bis auch sie zusammengebrochen waren<\/strong> auf das gew\u00fcnschte Niveau (&lt;10 mm).<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\ud83c\udfac Sieh dir an, wie es funktioniert \ud83d\udd0a!<\/span>\n<br\/>\u00a0<br\/>\n<br\/><iframe loading=\"lazy\" title=\"PUMA ReSuede Erkl\u00e4rt\" src=\"https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\" width=\"640\" height=\"626\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cObwohl der RE:SUEDE nicht nach den Standardverfahren f\u00fcr die industrielle Kompostierung verarbeitet werden konnte, wurden die Schuhe schlie\u00dflich zu Kompost. Wir werden weiterhin mit unseren Partnern Innovationen entwickeln, um die Infrastruktur und die Technologien zu bestimmen, die erforderlich sind, um das Verfahren f\u00fcr eine kommerzielle Version des RE:SUEDE, einschlie\u00dflich eines R\u00fccknahmesystems, im Jahr 2024 praktikabel zu machen.\u201d <\/p>\n<br\/><br\/>Anne-Laure Descours, Chief Sourcing Officer bei PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Lernen zu wachsen<\/span>\n<br\/><strong>Transparenz<\/strong> ist ein weiterer wichtiger Pfeiler des RE:SUEDE-Experiments. <strong>Wir werden unsere Erkenntnisse teilen<\/strong> in einem detaillierten Bericht, damit unsere Kollegen und andere <strong>Interessierte Akteure k\u00f6nnen lernen<\/strong> von unserem Experiment profitieren und die gewonnenen Erkenntnisse auf ihre eigenen Initiativen anwenden.<br\/>\n<br\/>\u00a0<br\/>\n<span class=\"textStyle_intro\">Lesen Sie das RE:SUEDE-Handbuch hier!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cWir haben w\u00e4hrend des RE:SUEDE-Versuchs viel gelernt und gelernt, wie wir unser industrielles Kompostierungsverfahren optimieren k\u00f6nnen, um Gegenst\u00e4nde einzubeziehen, die l\u00e4nger brauchen, um sich in Kompost zu verwandeln. W\u00e4hrend sich alle RE:SUEDE-Materialien zersetzen k\u00f6nnen, ben\u00f6tigte die Sohle der RE:SUEDE mehr Vorverarbeitung und zus\u00e4tzliche Zeit im Kompostierungstunnel, um sich vollst\u00e4ndig zu zersetzen.\u201d<\/p>\n<br\/><br\/>Marthien van Eersel Managerin f\u00fcr Materialien und Innovationen bei Ortessa.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Eine Ikone wird FOREVER.BETTER.<\/span>\n<br\/>Infolge der Tatsache, dass die <strong>erhaltenes Feedback<\/strong> von den Menschen, die die RE:SUEDE ein halbes Jahr lang getragen haben, werden wir <strong>den Komfort k\u00fcnftiger Versionen zu verbessern<\/strong> der Schuhe durch <strong>die Verbesserung der Gesamtpassform<\/strong>. Ein neues Materialmuster f\u00fcr das Obermaterial und die Einlegesohle macht die RE:SUEDES nicht nur <strong>F\u00dcR IMMER.BESSER.<\/strong> sondern auch FOREVER.COMFIER.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Das RE:SUEDE-Experiment wurde <strong>das erste Programm<\/strong>, zusammen mit dem Roman <strong>Polyester-Recycling-Programm RE:FIBRE<\/strong>. Es wird als Teil unseres Programms <strong>\u201cZirkul\u00e4res Labor\u201d<\/strong>, eine von unseren Innovations- und Designexperten geleitete Innovationsdrehscheibe mit dem Ziel <strong>Programme zur Kreislaufwirtschaft erstellen<\/strong> um die Zukunft FOREVER.BETTER zu gestalten.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>TEILEN SIE DIE ERGEBNISSE AUF LINKEDIN!<\/h2>\n<p><iframe loading=\"lazy\" title=\"Eingebetteter Beitrag\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\" width=\"350\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/FOREVER-BETTER.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/The-RE-SUEDE-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">DIE RE:SUEDE<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/sidebar-Resuede.jpg'); background-size: cover;background-position: 50% 67%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Mehr Nachhaltigkeit @ PUMA<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-first-season-of-pumas-sustainability-report-podcast-series-comes-to-a-close\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"52449\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/REGEN_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>Das war's!<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tZehn Episoden sp\u00e4ter ist die erste Staffel von PUMA'S RE:GEN REPORTS offiziell abgeschlossen. Wenn Sie mehr \u00fcber PUMAs Ansatz zur Nachhaltigkeit erfahren m\u00f6chten, sind die Podcasts genau das Richtige f\u00fcr Sie. RE:GEN REPORTS wird von zehn Vordenkern aus sechs L\u00e4ndern moderiert und bricht den komplexen Inhalt von PUMAs Nachhaltigkeitsbericht in verdauliche H\u00e4ppchen herunter. Zu den zehn Themen geh\u00f6ren Menschenrechte, Chemikalien, Kreislaufwirtschaft, faire L\u00f6hne, Klimaschutz, biologische Vielfalt, Plastik und Ozeane, Produkte, Wasser und Luft sowie Gesundheit und Sicherheit.\nDie RE:GEN-Podcasts sind der perfekte Begleiter f\u00fcr Ihren Sommerurlaub - entspannen Sie sich und h\u00f6ren Sie zu!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/the-first-season-of-pumas-sustainability-report-podcast-series-comes-to-a-close\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"52638\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/Header-Voices-C-Suite.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>Barrieren brechen, um PUMAs Nachhaltigkeitsdiskussion mit der Generation Z zu verbessern<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tPUMAs Voices of a RE: GENERATION tun sich mit unserem F\u00fchrungsteam f\u00fcr Nachhaltigkeit zusammen, um relevante Gespr\u00e4che \u00fcber Nachhaltigkeit zu verst\u00e4rken und positive Ver\u00e4nderungen voranzutreiben.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wir haben es geschafft! Wir haben eine experimentelle Version unserer Ikone - die SUEDE - in Kompost verwandelt und damit den Grundstein f\u00fcr zuk\u00fcnftige Kreislaufwirtschaftsprogramme gelegt. Das Experiment fand in den letzten zwei Jahren unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen statt, und wir haben jetzt die ersten Ergebnisse gesehen. Erfahren Sie alles \u00fcber unsere RE:SUEDE-Reise!<\/p>","protected":false},"author":4,"featured_media":54081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15325,"meta-headline":"THE PUMA RE:SUEDE","footnotes":""},"categories":[6],"class_list":["post-54080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54080,"post_author":"4","post_date":"2023-11-29 09:50:39","post_date_gmt":"2023-11-29 08:50:39","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54081},\"headline\":\"THE PUMA RE:SUEDE\",\"content\":\"A pilot project turns experimental sneakers into compost\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We did it! We turned an experimental version of our icon \\u0026nbsp;\\u0026ndash; the SUEDE \\u0026ndash; into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In 2021, \\u0026lt;strong\\u0026gt;we created 500 pairs of the experimental \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt;, using \\u0026lt;strong\\u0026gt;Zeology tanned suede\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;Thermoplastic Rubber (TPR) outsole\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;hemp fibres\\u0026lt;\/strong\\u0026gt;. The RE:SUEDEs were \\u0026lt;strong\\u0026gt;worn for half a year\\u0026lt;\/strong\\u0026gt; by volunteers in Germany to test the comfort and durability of the shoes before we sent them to a specially equipped \\u0026lt;strong\\u0026gt;industrial composting area\\u0026lt;\/strong\\u0026gt; operated by our partner \\u0026lt;strong\\u0026gt;Ortessa Group in the Netherlands\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"filesize\":292001,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Materials-Gallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":11070},\"large\":{\"file\":\"RE-SUEDE-Materials-Gallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":79866},\"thumbnail\":{\"file\":\"RE-SUEDE-Materials-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7727},\"medium_large\":{\"file\":\"RE-SUEDE-Materials-Gallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":49010},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Materials-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54096,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"title\":\"RE-SUEDE-Materials-Gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54096},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Turning Trainers into Tulips\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;A special procedure\\u0026lt;\/strong\\u0026gt; had to be established \\u0026lt;strong\\u0026gt;to turn the shoes into compost.\\u0026lt;\/strong\\u0026gt; First, they were \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; with other green household waste and \\u0026lt;strong\\u0026gt;placed into a composting tunnel\\u0026lt;\/strong\\u0026gt;. They were then \\u0026lt;strong\\u0026gt;sprayed with leaching-water\\u0026lt;\/strong\\u0026gt; from earlier composting that contains nutrients and \\u0026lt;strong\\u0026gt;naturally heated\\u0026lt;\/strong\\u0026gt; due to the biological activity and controlled air circulation in the tunnel. \\u0026lt;strong\\u0026gt;After approximately 3.5 months\\u0026lt;\/strong\\u0026gt;, the materials that were small enough (\\u0026amp;lt;10mm) to pass through a sieve were sold as \\u0026lt;strong\\u0026gt;Grade A compost for agricultural use\\u0026lt;\/strong\\u0026gt; in the Netherlands, while the remaining materials were returned to the composting tunnel \\u0026lt;strong\\u0026gt;until they too had broken down\\u0026lt;\/strong\\u0026gt; to the desired level (\\u0026amp;lt;10mm).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out how it works \ud83d\udd0a!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA ReSuede Explained\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;While the RE:SUEDE could not be processed under the standard operating procedures for industrial composting, the shoes did eventually turn into compost. We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.\\u0026rdquo; \\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Learn to grow\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Transparency\\u0026lt;\/strong\\u0026gt; is another important pillar of the RE:SUEDE experiment. \\u0026lt;strong\\u0026gt;We will share our insights\\u0026lt;\/strong\\u0026gt; in a detailed report, so our peers and other \\u0026lt;strong\\u0026gt;interested stakeholders can learn\\u0026lt;\/strong\\u0026gt; from our experiment and apply the learnings to their own initiatives.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Read the RE:SUEDE Handbook here!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Experiment.png\",\"filesize\":390065,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Experiment-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":21028},\"large\":{\"file\":\"RE-SUEDE-Experiment-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":152820},\"thumbnail\":{\"file\":\"RE-SUEDE-Experiment-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":12873},\"medium_large\":{\"file\":\"RE-SUEDE-Experiment-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":93052},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Experiment-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":666}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54095,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\",\"title\":\"RE-SUEDE-Experiment\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54095},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;We learned a lot during the RE:SUEDE trial and how to streamline our industrial composting process to include items that need longer to turn into compost. While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Marthien van Eersel Manager Materials \\u0026amp; Innovations at Ortessa.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;An icon becomes FOREVER.BETTER.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a result of the \\u0026lt;strong\\u0026gt;feedback received\\u0026lt;\/strong\\u0026gt; from the people who wore the RE:SUEDE for half a year, we will \\u0026lt;strong\\u0026gt;improve the comfort of future versions\\u0026lt;\/strong\\u0026gt; of the shoes by \\u0026lt;strong\\u0026gt;enhancing the overall fit\\u0026lt;\/strong\\u0026gt;. A new material pattern for the upper and the sock liner will make the RE:SUEDES not only \\u0026lt;strong\\u0026gt;FOREVER.BETTER.\\u0026lt;\/strong\\u0026gt; but also FOREVER.COMFIER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The RE:SUEDE experiment was \\u0026lt;strong\\u0026gt;the first programme\\u0026lt;\/strong\\u0026gt;, together with the novel \\u0026lt;strong\\u0026gt;polyester recycling programme RE:FIBRE\\u0026lt;\/strong\\u0026gt;. It launches as part of our \\u0026lt;strong\\u0026gt;\\u0026ldquo;Circular Lab\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;, an innovation hub led by our innovation and design experts with the aim to \\u0026lt;strong\\u0026gt;create circularity programmes\\u0026lt;\/strong\\u0026gt; to make the future FOREVER.BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE RESULTS ON LINKEDIN !\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\\u0026quot; width=\\u0026quot;350\\u0026quot; height=\\u0026quot;640\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54098},{\"id\":34703}],\"headlines\":[\"\",\"\",\"THE RE:SUEDE\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More Sustainability @ PUMA\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"More Sustainability @ PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":52449},{\"id\":52638}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"THE PUMA RE:SUEDE","post_excerpt":"We did it! We turned an experimental version of our icon \u00a0\u2013 the SUEDE \u2013 into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-puma-resuede","to_ping":"","pinged":"","post_modified":"2025-11-20 08:40:42","post_modified_gmt":"2025-11-20 08:40:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54080","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54080,"author":"4","date":"2023-11-29 09:50:39","date_gmt":"2023-11-29 08:50:39","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54081},\"headline\":\"THE PUMA RE:SUEDE\",\"content\":\"A pilot project turns experimental sneakers into compost\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We did it! We turned an experimental version of our icon \\u0026nbsp;\\u0026ndash; the SUEDE \\u0026ndash; into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In 2021, \\u0026lt;strong\\u0026gt;we created 500 pairs of the experimental \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt;, using \\u0026lt;strong\\u0026gt;Zeology tanned suede\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;Thermoplastic Rubber (TPR) outsole\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;hemp fibres\\u0026lt;\/strong\\u0026gt;. The RE:SUEDEs were \\u0026lt;strong\\u0026gt;worn for half a year\\u0026lt;\/strong\\u0026gt; by volunteers in Germany to test the comfort and durability of the shoes before we sent them to a specially equipped \\u0026lt;strong\\u0026gt;industrial composting area\\u0026lt;\/strong\\u0026gt; operated by our partner \\u0026lt;strong\\u0026gt;Ortessa Group in the Netherlands\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"filesize\":292001,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Materials-Gallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":11070},\"large\":{\"file\":\"RE-SUEDE-Materials-Gallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":79866},\"thumbnail\":{\"file\":\"RE-SUEDE-Materials-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7727},\"medium_large\":{\"file\":\"RE-SUEDE-Materials-Gallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":49010},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Materials-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54096,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"title\":\"RE-SUEDE-Materials-Gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54096},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Turning Trainers into Tulips\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;A special procedure\\u0026lt;\/strong\\u0026gt; had to be established \\u0026lt;strong\\u0026gt;to turn the shoes into compost.\\u0026lt;\/strong\\u0026gt; First, they were \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; with other green household waste and \\u0026lt;strong\\u0026gt;placed into a composting tunnel\\u0026lt;\/strong\\u0026gt;. They were then \\u0026lt;strong\\u0026gt;sprayed with leaching-water\\u0026lt;\/strong\\u0026gt; from earlier composting that contains nutrients and \\u0026lt;strong\\u0026gt;naturally heated\\u0026lt;\/strong\\u0026gt; due to the biological activity and controlled air circulation in the tunnel. \\u0026lt;strong\\u0026gt;After approximately 3.5 months\\u0026lt;\/strong\\u0026gt;, the materials that were small enough (\\u0026amp;lt;10mm) to pass through a sieve were sold as \\u0026lt;strong\\u0026gt;Grade A compost for agricultural use\\u0026lt;\/strong\\u0026gt; in the Netherlands, while the remaining materials were returned to the composting tunnel \\u0026lt;strong\\u0026gt;until they too had broken down\\u0026lt;\/strong\\u0026gt; to the desired level (\\u0026amp;lt;10mm).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out how it works \ud83d\udd0a!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA ReSuede Explained\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;While the RE:SUEDE could not be processed under the standard operating procedures for industrial composting, the shoes did eventually turn into compost. We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.\\u0026rdquo; \\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Learn to grow\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Transparency\\u0026lt;\/strong\\u0026gt; is another important pillar of the RE:SUEDE experiment. \\u0026lt;strong\\u0026gt;We will share our insights\\u0026lt;\/strong\\u0026gt; in a detailed report, so our peers and other \\u0026lt;strong\\u0026gt;interested stakeholders can learn\\u0026lt;\/strong\\u0026gt; from our experiment and apply the learnings to their own initiatives.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Read the RE:SUEDE Handbook here!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Experiment.png\",\"filesize\":390065,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Experiment-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":21028},\"large\":{\"file\":\"RE-SUEDE-Experiment-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":152820},\"thumbnail\":{\"file\":\"RE-SUEDE-Experiment-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":12873},\"medium_large\":{\"file\":\"RE-SUEDE-Experiment-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":93052},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Experiment-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":666}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54095,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\",\"title\":\"RE-SUEDE-Experiment\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54095},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;We learned a lot during the RE:SUEDE trial and how to streamline our industrial composting process to include items that need longer to turn into compost. While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Marthien van Eersel Manager Materials \\u0026amp; Innovations at Ortessa.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;An icon becomes FOREVER.BETTER.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a result of the \\u0026lt;strong\\u0026gt;feedback received\\u0026lt;\/strong\\u0026gt; from the people who wore the RE:SUEDE for half a year, we will \\u0026lt;strong\\u0026gt;improve the comfort of future versions\\u0026lt;\/strong\\u0026gt; of the shoes by \\u0026lt;strong\\u0026gt;enhancing the overall fit\\u0026lt;\/strong\\u0026gt;. A new material pattern for the upper and the sock liner will make the RE:SUEDES not only \\u0026lt;strong\\u0026gt;FOREVER.BETTER.\\u0026lt;\/strong\\u0026gt; but also FOREVER.COMFIER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The RE:SUEDE experiment was \\u0026lt;strong\\u0026gt;the first programme\\u0026lt;\/strong\\u0026gt;, together with the novel \\u0026lt;strong\\u0026gt;polyester recycling programme RE:FIBRE\\u0026lt;\/strong\\u0026gt;. It launches as part of our \\u0026lt;strong\\u0026gt;\\u0026ldquo;Circular Lab\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;, an innovation hub led by our innovation and design experts with the aim to \\u0026lt;strong\\u0026gt;create circularity programmes\\u0026lt;\/strong\\u0026gt; to make the future FOREVER.BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE RESULTS ON LINKEDIN !\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\\u0026quot; width=\\u0026quot;350\\u0026quot; height=\\u0026quot;640\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54098},{\"id\":34703}],\"headlines\":[\"\",\"\",\"THE RE:SUEDE\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More Sustainability @ PUMA\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"More Sustainability @ PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":52449},{\"id\":52638}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"DAS PUMA RE:SUEDE","excerpt":"Wir haben es geschafft! Wir haben eine experimentelle Version unserer Ikone - die SUEDE - in Kompost verwandelt und damit den Grundstein f\u00fcr zuk\u00fcnftige Kreislaufwirtschaftsprogramme gelegt. Das Experiment fand in den letzten zwei Jahren unter bestimmten ma\u00dfgeschneiderten industriellen Bedingungen statt, und wir haben jetzt die ersten Ergebnisse gesehen. Erfahren Sie alles \u00fcber unsere RE:SUEDE-Reise!","status":"publish","password":"","name":"der-puma-resuede","modified":"2025-11-20 08:40:42","modified_gmt":"2025-11-20 08:40:42","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29. November 2023 um 08:50","date_local":"29. November 2023","time_local":"08:50","slug":"the-puma-resuede","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/the-puma-resuede\/","featured_image":{"width":1140,"height":640,"file":"2023\/11\/RE-SUEDE-Header.png","filesize":482024,"sizes":{"medium":{"file":"RE-SUEDE-Header-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":39182},"large":{"file":"RE-SUEDE-Header-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":398827},"thumbnail":{"file":"RE-SUEDE-Header-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":19635},"medium_large":{"file":"RE-SUEDE-Header-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":225016},"trp-custom-language-flag":{"file":"RE-SUEDE-Header-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":795}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54081,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png","title":"RE-SUEDE-Kopfzeile","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"THE PUMA RE:SUEDE","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/54080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=54080"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/54080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/54081"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=54080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=54080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}