{"id":53612,"date":"2023-10-19T07:00:48","date_gmt":"2023-10-19T05:00:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53612"},"modified":"2025-09-19T14:31:09","modified_gmt":"2025-09-19T14:31:09","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","title":{"rendered":"BBCs Business Daily Podcast spricht mit Heiko Desens \u00fcber den Aufstieg von Sportmarken in der Mode und PUMAs Beteiligung daran"},"content":{"rendered":"\n
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\n Startseite<\/a>\/\n Corporate<\/a>\/\n BBCs Business Daily Podcast spricht mit Heiko Desens \u00fcber den Aufstieg von Sportmarken in der Mode und PUMAs Engagement in diesem Bereich\n <\/div>\n<\/div>\n
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Corporate<\/a><\/div>\n
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\u201cEs war der Startschuss f\u00fcr einen weltweiten Sneaker-Trend f\u00fcr alle Sportbekleidungshersteller.\u201d<\/h1>\n
BBCs Business Daily Podcast spricht \u00fcber den Aufstieg von Sportmarken in der Mode mit Heiko Desens<\/div>\n
19. Oktober 2023 <\/div>\n\n
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In einer k\u00fcrzlich erschienenen Folge des BBC Business Daily Podcasts ging es um die Zusammenarbeit von Sportmarken mit Modelabels. Unser Global Creative Director, Heiko Desens, wurde eingeladen, um \u00fcber unser Verm\u00e4chtnis als erste Sportmarke zu sprechen, die Courts und Laufstege miteinander verbindet, und um einen Blick hinter die Kulissen unserer neuesten Partnerschaft mit Rihanna zu werfen.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Damals im Jahr 1998, PUMA legte den Grundstein f\u00fcr eine neue \u00c4ra in der Welt des Sports und der High Fashion<\/strong> durch die Zusammenarbeit mit dem Modehaus Jil Sander<\/strong>. Als Pioniere haben wir der Welt gezeigt, dass die beiden Bereiche Sport und Stil zusammen besser sind. F\u00fcnfundzwanzig Jahre sp\u00e4ter ist das, was einst ein Experiment war hat sich mittlerweile zu einem Industriestandard entwickelt<\/strong>. Sportmarken, Mode-Ikonen, Prominente und Athleten arbeiten jetzt regelm\u00e4\u00dfig im Namen eines innovativen Stils zusammen.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Hannah Mullane von BBC<\/strong> vertieft in die Funktionsweise dieser Kooperationen und ihre Auswirkungen auf das Gesch\u00e4ft auf beiden Seiten<\/strong>. Unser Global Creative Director, Heiko Desens<\/strong>, mit ihr am Mikrofon, um nicht nur den kreativen Mix diskutieren<\/strong> die diese Partnerschaften vorantreiben, sondern auch die die historische Bedeutung<\/strong> von PUMAs bahnbrechender Zusammenarbeit mit Jil Sander<\/strong> und tauchen Sie kopf\u00fcber in unsere neueste und mit Spannung erwartete Partnerschaft mit Weltikone Rihanna<\/strong>. Auch unser PUMA-Athlet Virat Kohli (PUMA Indien)<\/strong> und Alejandro Gomez (Palomo)<\/strong> gaben ihre Einblicke.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Nehmen Sie eine Reise durch die Zeit<\/strong> und die Entwicklung des modischen Fu\u00dfabdrucks der Sportbekleidung sowie einen Blick in die Welt der PUMAs kreativer Prozess.<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\ud83c\udfa7 H\u00f6ren Sie sich den Podcast hier an!<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Mode: Der Aufstieg der Sportmarken<\/h2>\n

Was passiert, wenn Sportmarken auf dem Laufsteg auftauchen?<\/p>\n

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\ud83c\udfa7 H\u00f6ren Sie sich den Podcast hier an!<\/span><\/span><\/a><\/h3>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Weitere Nachrichten<\/h2>\n <\/div>\n<\/div>\n\n
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PUMA 75<\/h4>\n\t\t\t
\n\t\t\t\tEinige unserer ber\u00fchmtesten PUMA-Sportler kamen am Donnerstag nach Herzogenaurach, um mit uns unser 75-j\u00e4hriges Jubil\u00e4um zu feiern und ihre Erfolgsgeschichten sowie ihre pers\u00f6nlichen PUMA-Momente zu teilen.\nDas \"PUMA World Team\": Colin Jackson, Linford Christie, Heike Drechsler und Merlene Ottey wurden auf der B\u00fchne von den PUMA-Legenden Usain Bolt, Ralph Sampson, Yaroslava Mahuchikh, Armand \"Mondo\" Duplantis, Lothar Matth\u00e4us und Boris Becker begleitet.\n \n\n \nUnter der Moderation von PUMA-CEO Arne Freundt und Colin Jackson erz\u00e4hlten die Podiumsteilnehmer, was sie unter Gr\u00f6\u00dfe im Sport verstehen und wie sie den Geist der PUMA-Familie wahrnehmen.\n\n\t\t\t<\/div>\n\t\t\tStory lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

In einer k\u00fcrzlich erschienenen Folge des BBC Business Daily Podcasts ging es um die Zusammenarbeit von Sportmarken mit Modelabels. Unser Global Creative Director, Heiko Desens, wurde eingeladen, um \u00fcber unser Verm\u00e4chtnis als erste Sportmarke zu sprechen, die Courts und Laufstege miteinander verbindet, und um einen Blick hinter die Kulissen unserer neuesten Partnerschaft mit Rihanna zu werfen.<\/p>","protected":false},"author":4,"featured_media":53614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12286,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-53612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":53612,"post_author":"4","post_date":"2023-10-19 07:00:48","post_date_gmt":"2023-10-19 05:00:48","post_content":"","post_title":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","post_excerpt":"In a recent episode of the BBC Business Daily podcast, the spotlight was on the world of sports brands collaborating with fashion labels. Our Global Creative Director, Heiko Desens was invited to talk about our legacy as the first sports brand to mix courts and catwalks and served a glimpse behind the scenes of our newest partnership with Rihanna.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","to_ping":"","pinged":"","post_modified":"2025-09-19 14:31:09","post_modified_gmt":"2025-09-19 14:31:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53612","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":53612,"author":"4","date":"2023-10-19 07:00:48","date_gmt":"2023-10-19 05:00:48","content":"","title":"BBCs Business Daily Podcast spricht mit Heiko Desens \u00fcber den Aufstieg von Sportmarken in der Mode und PUMAs Beteiligung daran","excerpt":"In einer k\u00fcrzlich erschienenen Folge des BBC Business Daily Podcasts ging es um die Zusammenarbeit von Sportmarken mit Modelabels. Unser Global Creative Director, Heiko Desens, wurde eingeladen, um \u00fcber unser Verm\u00e4chtnis als erste Sportmarke zu sprechen, die Courts und Laufstege miteinander verbindet, und um einen Blick hinter die Kulissen unserer neuesten Partnerschaft mit Rihanna zu werfen.","status":"publish","password":"","name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","modified":"2025-09-19 14:31:09","modified_gmt":"2025-09-19 14:31:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"19. Oktober 2023 um 05:00","date_local":"19. Oktober 2023","time_local":"05:00","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","featured_image":{"width":1140,"height":640,"file":"2023\/10\/Header-BBC-Podcast.png","filesize":103926,"sizes":{"medium":{"file":"Header-BBC-Podcast-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":12477},"large":{"file":"Header-BBC-Podcast-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":79032},"thumbnail":{"file":"Header-BBC-Podcast-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":6424},"medium_large":{"file":"Header-BBC-Podcast-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":51458},"trp-custom-language-flag":{"file":"Header-BBC-Podcast-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":558}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":53614,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Header-BBC-Podcast.png","title":"Kopfzeile-BBC-Podcast","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/53612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=53612"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/53612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/53614"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=53612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=53612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}