{"id":53442,"date":"2023-10-11T07:30:52","date_gmt":"2023-10-11T05:30:52","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53442"},"modified":"2025-09-19T14:31:26","modified_gmt":"2025-09-19T14:31:26","slug":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/","title":{"rendered":"Raka Maulid spricht \u00fcber seine Designreise f\u00fcr die neueste Slipstream-Ver\u00f6ffentlichung"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Raka Maulid spricht \u00fcber seine Designreise f\u00fcr die neueste Slipstream-Ver\u00f6ffentlichung\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Treffen Sie den Designer hinter der neuen SLIPSTREAM XTREME<\/h1>\n        <div class=\"articleintro\" >Raka Maulid spricht \u00fcber seine Designreise f\u00fcr die neueste Slipstream-Ver\u00f6ffentlichung<\/div>\n        <div class=\"date\">11. Oktober 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Raka Maulid talks about his design journey for the newest Slipstream release&quot;, \"text\": &quot;With winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Jetzt, wo der Winter vor der T\u00fcr steht, richten wir unser Augenmerk auf Schuhe f\u00fcr die kalte Jahreszeit. Einer, der schon seit Monaten seine Augen und H\u00e4nde auf einen solchen Winterstyle gerichtet hat, ist unser Senior Footwear Designer Raka Maulid, der kreative Kopf hinter dem neuen SLIPSTREAM XTREME. CATch Up hatte die Gelegenheit, mit Raka zu sprechen und mehr \u00fcber seine Inspiration und den Prozess hinter seinem Design zu erfahren. Lesen Sie weiter und lernen Sie Raka kennen!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><div><strong><span lang=\"EN-US\">Sie haben den SLIPSTREAM XTREME Sneaker entworfen. K\u00f6nnen Sie uns etwas \u00fcber den Prozess erz\u00e4hlen?<\/span><\/strong><\/div>\n<div>\n<br\/>Raka: Sicher, dieser Schuh wurde 2021 als eine dickere, verst\u00e4rkte Version des SLIPSTREAMs geplant. Das Briefing kam vom Product Line Management (PLM), und es wurde nach einer wintertauglichen Version gefragt, sozusagen eine wintertaugliche Version, die ein bisschen mehr Outdoor ist, ein bisschen robuster als die Originalversion. Der Schwerpunkt lag auch darauf, die gleiche \u00c4sthetik insgesamt beizubehalten.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Wer war noch an dem Projekt beteiligt?<\/strong><br\/>\n<br\/>Raka: Das Projekt wurde von Francesco und Andy Hang und Stanley Wu aus dem Werksteam in Ho Chi Min geleitet. Aber im Grunde ist es ein ganzer Teamprozess. Und auch intern arbeiten wir als Designer eng mit den Mitgliedern des Designteams zusammen. Bevor wir also zur Designpr\u00fcfung gehen, haben wir in der Regel auch interne Treffen mit den Designern. In diesen Besprechungen sprechen wir \u00fcber das Design, was wir tun m\u00fcssen oder ob etwas fehlt oder korrigiert werden muss. Alles in allem ist es eine Teamarbeit, aber die zwei oder drei Personen, mit denen ich am engsten zusammenarbeite, sind das PLM und das Entwicklungsteam aus Vietnam.<br\/>\n<\/div>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Sie haben einen bereits existierenden Schuh weiterentwickelt. Ist das schwieriger, als einen komplett neuen Schuh von Grund auf zu entwerfen?<\/strong><br\/>\n<br\/><strong>Raka:<\/strong> Das kommt darauf an. Es ist eine andere Art von Komplexit\u00e4t. Wenn man etwas von Grund auf neu entwickelt, gibt es viele Variablen, die ber\u00fccksichtigt werden m\u00fcssen, z. B. \u201cWie passt der neue Stil in das Sortiment\u201d oder \u201cWir wollen etwas v\u00f6llig anderes machen, m\u00fcssen aber sicherstellen, dass die Verbraucher es trotzdem m\u00f6gen\u201d. Aber wenn der Schuh neben seinem \u00e4lteren Bruder steht, muss er gewisse \u00c4hnlichkeiten aufweisen, aber man darf sich auch nicht zu sehr \u00e4hneln, aber auch nicht zu weit weg sein. Es ist also eine komplexe Antwort, aber beide haben unterschiedliche Herausforderungen. Vor allem bei diesem speziellen Modell mussten wir auf die Materialien und den Bodenkontakt achten, da es sich um ein Wintermodell handelt, das robust sein muss und obendrein etwas sperrig sein darf. Es gibt viele Dinge zu bedenken, nicht nur die \u00c4sthetik, sondern auch, wie man den Komfort erh\u00f6hen kann, ohne die Vorgaben zu verletzen. Ich muss sagen, dass die Komplexit\u00e4t ziemlich hoch ist.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Und was gef\u00e4llt Ihnen besser, oder: Ist es f\u00fcr Sie eine gr\u00f6\u00dfere Herausforderung, ein neues Design zu entwerfen oder ein bestehendes zu bearbeiten?<\/strong><br\/>\n<br\/>Raka: F\u00fcr mich ist es einfacher, ein neues Design zu entwerfen. Ich denke, es hat auch seine eigenen Herausforderungen. Aber wie ich schon sagte, ist es eine Herausforderung, an einer bestehenden Marke zu arbeiten, weil der Verbraucher bereits wei\u00df, dass es diesen SLIPSTREAM-Schuh gibt, und dann muss man eine neue Version entwerfen, die anders sein muss, aber nicht zu anders. Sie muss \u00e4hnlich sein, darf aber nicht zu \u00e4hnlich sein. Die gr\u00f6\u00dfte Herausforderung ist f\u00fcr mich, wenn man bereits einen etablierten Stil hat und etwas Neues kreieren muss, das sich aber nicht zu sehr unterscheidet.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Wie viel von der ehemaligen SLIPSTREAM steckt noch in Ihrer Version?<\/strong><br\/>\n<br\/>Raka: Ich denke, die Silhouette spricht immer noch f\u00fcr SLIPSTREAM. Die obere Linie des Werkzeugs ist relativ konstant geblieben. Das Tooling hat nur ein robusteres Aussehen. Die obere Linie ist verfeinert worden, mit etwas saubereren und kantigeren Elementen. Was die Verkleidung des Oberteils betrifft, so w\u00fcrde ich sagen, dass sie ziemlich \u00e4hnlich aussieht. Anstelle eines einteiligen Schlammschutzes habe ich diesen Bereich jedoch geteilt, um zwei verschiedene Farbblockierungsoptionen zu bieten. Au\u00dferdem habe ich einige vom Wandern inspirierte Elemente wie die Metall\u00f6sen hinzugef\u00fcgt. Diese Anpassungen wurden vorgenommen, um den Schuh wintertauglich zu machen und ihm einen Outdoor-Look zu verleihen. An der Ferse habe ich mich bem\u00fcht, die Konsistenz zu erhalten, indem ich die gepr\u00e4gten Linien \u00fcbernommen habe. Mit den Elementen des A-Frame an der Seite und den Schutzblech-Overlays kann der Verbraucher den Schuh immer noch erkennen. Anhand der soeben erw\u00e4hnten \u00c4nderungen wird deutlich, wie schwierig es ist, den Schuh von seinem Vorg\u00e4nger zu unterscheiden, ohne sich zu weit von ihm zu entfernen.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Wer ist der Verbraucher, f\u00fcr den Sie den Schuh entworfen haben?<\/strong><br\/>\n<br\/>Raka: Wir haben diesen Schuh mit Blick auf Streetwear-Enthusiasten entwickelt, die einen vom Basketball inspirierten Stil sch\u00e4tzen und eine vielseitige Option f\u00fcr alle Jahreszeiten suchen. Er bietet Stil und technische Eigenschaften, ohne die SLIPSTREAM-Silhouette zu opfern, denn er sieht nicht \u00fcberm\u00e4\u00dfig technisch aus, wie ein Winterstiefel, obwohl er \u00fcber Eigenschaften wie wasserdichte Materialien, sehr robuste Schn\u00fcrsenkel und ein sehr robustes Aussehen verf\u00fcgt. Und er ist rutschfest, da das Gummi speziell f\u00fcr diese Art von Schuhen gedacht ist, bei denen wir einen besseren Bodenkontakt brauchen. Also ja, er ist f\u00fcr diese Art von Kunden, die etwas Funktionelles, aber gleichzeitig auch etwas Stylisches haben wollen.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Wie stellen Sie sicher, dass Sie mit Ihrem Design die Bed\u00fcrfnisse der Verbraucher und des Marktes treffen?<\/strong><br\/>\n<br\/>Raka: Ich denke, wir f\u00fchren viele Gespr\u00e4che mit den PLMS, um sicherzustellen, dass die Aufgabenstellung klar ist. Von Anfang an sollte dieser Schuh diese Art von Verbraucher ansprechen, und dann haben wir uns genauer dar\u00fcber unterhalten, welche Art von Outfit dieser Verbraucher tragen w\u00fcrde usw. Auch das Marketing hat seine Zielgruppen und Personas, um diesen Verbrauchertyp zu beschreiben. Au\u00dferdem machen wir Designer Reisen - sozusagen Inspirationsreisen zu Museen oder Kunstausstellungen - und sehen uns die Wettbewerber an, und dann gehen wir auch in die Gesch\u00e4fte und fragen die Leute, die die Gesch\u00e4fte leiten und direkt mit den Verbrauchern sprechen, was dieser Verbrauchertyp will. Auf diese Weise gewinnt man ein Verst\u00e4ndnis f\u00fcr den Verbrauchertyp, mit dem man arbeitet.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong><strong>Wenn Sie einen Schuh entwerfen, wie sieht Ihr pers\u00f6nlicher Prozess aus? <\/strong><\/strong><strong style=\"font-size: 1rem;\">wie?<\/strong><br\/>\n<br\/>Raka: Nun, das kommt darauf an. Im Gro\u00dfen und Ganzen ist es jedes Mal ziemlich \u00e4hnlich, aber es h\u00e4ngt auch vom jeweiligen Projekt ab. Wenn man ein Briefing sieht und sofort eine klare Idee hat, muss man nicht erst recherchieren, weil man eine klare Vision im Kopf hat. Aber ich denke, der \u00fcbliche Prozess, den ich durchf\u00fchre, reicht vom Briefing bis zur Ideenskizzenphase, und dann sprechen wir mit dem Designteam, um zu definieren, in welche Richtung wir gehen wollen. Und dann stellen wir es dem PLMS vor. Danach werden die Entw\u00fcrfe abgesegnet, wir gehen zu Techpacks und erhalten die Muster, und dann geht es nach Vietnam zur Entwicklungsreise. Und dann, ja, etwa 18 Monate sp\u00e4ter haben wir ein vollwertiges Produkt. Aber mein Prozess, was die Kreativit\u00e4t angeht, ist immer ziemlich \u00e4hnlich.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Sie erw\u00e4hnten bereits Ihre Trend-Inspirationsreisen. Woher nehmen Sie sonst noch Ihre Inspiration, wenn Sie entwerfen?<\/strong><br\/>\n<br\/>Raka: Ich denke, weil wir uns bei unseren Designs so sehr auf den Verbraucher konzentrieren, lassen wir uns auch von ihm inspirieren. Wenn man dar\u00fcber nachdenkt, welche Art von Autos sie m\u00f6gen, welche Farben sie jeden Tag sehen, welche Art von Outfit sie bevorzugen, zu welchen modischen Referenzen sie aufschauen? Ich versuche, objektiv zu sein, aber manchmal flie\u00dft auch ein wenig von der Individualit\u00e4t eines Designers mit ein, ob man will oder nicht.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Was sind Ihre Haupteinfl\u00fcsse, wenn Sie einen neuen Schuh entwerfen?<\/strong><br\/>\n<br\/>\u00c4hm, ich denke, Produkte. Wenn ich also den Verbraucher sehe, versuche ich mir vorzustellen, was er mag. Wenn ihr Outfit sehr Y2K oder baggy oder von den 2000er Jahren inspiriert ist, dann suche ich nach einem Produkt aus der 2000er \u00c4ra. So wie das Tamagotchi oder der iMac. Ich versuche, eine Verbindung zwischen dem Verbraucher und den Produkten herzustellen und meine Entw\u00fcrfe davon inspirieren zu lassen. Es h\u00e4ngt auch davon ab, was wir anstreben. Wenn ich eher technische Produkte entwerfe, zum Beispiel f\u00fcr den Laufsport, suche ich nach etwas, das etwas technischer ist, etwas, das von der Architektur inspiriert ist, oder nach parametrischem Design. Ich glaube, das ist etwas, das mich sehr beeinflusst. Aber da ich ein Produktdesigner bin, untersuche ich, wie gesagt, Produkte, und dieses Produkt inspiriert dann das Design, mit dem ich arbeite.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Gibt es irgendwelche Designer, zu denen Sie aufschauen?<\/strong><br\/>\n<br\/>Dieter Rams. Kennen Sie den Film? Als ich den Film sah und mich n\u00e4her mit ihm und seiner Arbeit besch\u00e4ftigte, glaube ich, dass er eine ganze Generation von Apple-Produkten inspiriert hat. Seine Entw\u00fcrfe sind sehr klar, sehr ruhig. Es ist so, dass alles eine Funktion haben muss. Er hat diese Zehn Gebote f\u00fcr das Design, und ich glaube, als ich aufwuchs, war das so etwas wie die heilige Bibel des Designs. Sein Ethos, was die Herangehensweise an ein Design angeht, l\u00e4sst sich leicht auf jedes Design anwenden. Dabei spielt es keine Rolle, ob es sich um ein Haushaltsger\u00e4t, eine Elektronik oder ein Schuhwerk handelt. Aber ja, da wir mit einem Sport- und Modeansatz arbeiten, muss er nat\u00fcrlich an die Bed\u00fcrfnisse der Verbraucher angepasst werden. Aber ja, Dieter Rams \uf04a.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Wie viel von Ihnen selbst ist in Ihren Schuhdesigns enthalten?<\/strong><br\/>\n<br\/>Raka: Ich versuche, so objektiv wie m\u00f6glich zu sein, aber ja, die eigene Pers\u00f6nlichkeit kommt beim Design immer durch. In meiner Anfangszeit bei PUMA, als wir ein offenes Briefing hatten, habe ich viel von meiner eigenen Pers\u00f6nlichkeit in mein Design einflie\u00dfen lassen, einfach weil ich das Gef\u00fchl hatte, dass ich in meinem Kopf auch diese Art von PUMA-Konsument bin. Aber ich glaube, ich bin jetzt reifer geworden und versuche, so objektiv wie m\u00f6glich zu sein. Aber ungewollt hinterl\u00e4sst die Pers\u00f6nlichkeit eines Designers unweigerlich Spuren. Man kann in meinen Entw\u00fcrfen eine Affinit\u00e4t zu technischen Elementen und einen Hang zum Minimalismus feststellen - das wird sich immer ein wenig zeigen.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Was macht diesen Schuh zu einem besonderen Schuh?<\/strong><br\/>\n<br\/>Raka: Mir wird erst jetzt klar, dass ich mich jedes Mal freue, wenn ich sehe, wie die Schuhe zum Leben erweckt werden, auch wenn ich dachte, dass es kein besonderer Schuh ist. Wenn man eine ganze Weile an dem Projekt gearbeitet hat, wird der Schuh f\u00fcr die Augen stumpf, man wei\u00df, dass es nur ein weiterer Schuh ist. Aber wenn ich sie im Laden sehe, getragen von einer echten Person, und die Person ist so, wie sie im Briefing beschrieben wurde, dann sehe ich: \u2018Das ist ein wirklich guter Schuh\u2019 und stelle fest: \u2018Wow, den habe ich tats\u00e4chlich entworfen\u2019! Die Erkenntnis und der Stolz treffen mich auch nach all den Jahren noch, und es macht mich immer noch gl\u00fccklich. Das ist wirklich der beste Teil meiner Arbeit. Und auch wenn ich schon Projekte hatte, auf die ich nicht stolz war, ist dieser ein wirklich sch\u00f6ner Schuh, auf den ich wirklich stolz bin.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Vielen Dank f\u00fcr deine Einblicke und deine Zeit, Raka!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>\u201cMein Name ist Raka Maulid, ich arbeite als Senior Footwear Designer f\u00fcr PUMA. Ich bin seit fast 8 Jahren hier, das ist verr\u00fcckt\ud83d\ude06 und ich bin derzeit Teil des Kernteams.\u201d<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Treffen Sie Raka<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Weitere Nachrichten<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>Treffen Sie den Designer hinter dem RS-Pulsoid WNS!<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Frauen stehen bei PUMA im Mittelpunkt. Daher ist es ein Muss, Schuhe und Bekleidung speziell f\u00fcr die Bed\u00fcrfnisse von Frauen zu entwerfen. Wir hatten die Gelegenheit, uns mit der PRIME-Schuhdesignerin Eliana Zurlo zusammenzusetzen und \u00fcber ihre Inspiration und den Designprozess hinter dem neuen RS Pulsoid 2 Women's Sneaker zu sprechen. Lesen Sie weiter und lernen Sie Elly kennen!\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/meet-the-designer-behind-the-rs-pulsoid-wns\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/meet-the-designer-behind-the-rs-pulsoid-wns\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Header-Elliana-Zurlo-RS-Pulsoid-Wmns.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Jetzt, wo der Winter vor der T\u00fcr steht, richten wir unser Augenmerk auf Schuhe f\u00fcr die kalte Jahreszeit. Einer, der schon seit Monaten seine Augen und H\u00e4nde auf einen solchen Winterstyle gerichtet hat, ist unser Senior Footwear Designer Raka Maulid, der kreative Kopf hinter dem neuen SLIPSTREAM XTREME. CATch Up hatte die Gelegenheit, mit Raka zu sprechen und mehr \u00fcber seine Inspiration und den Prozess hinter seinem Design zu erfahren. Lesen Sie weiter und lernen Sie Raka kennen!<\/p>","protected":false},"author":4,"featured_media":53458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12209,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-53442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":53442,"post_author":"4","post_date":"2023-10-11 07:30:52","post_date_gmt":"2023-10-11 05:30:52","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/10\/Slipstream-Xtreme-Header-1.png\",\"filesize\":371379,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Header-1-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40059},\"large\":{\"file\":\"Slipstream-Xtreme-Header-1-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":375903},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Header-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20471},\"medium_large\":{\"file\":\"Slipstream-Xtreme-Header-1-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":220158},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Header-1-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53458,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\",\"title\":\"Slipstream-Xtreme-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Meet the designer behind the new SLIPSTREAM XTREME\",\"content\":\"Raka Maulid talks about his design journey for the newest Slipstream release\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cdiv\\u003e\\u003cstrong\\u003e\\u003cspan lang=\\u0022EN-US\\u0022\\u003eYou designed the SLIPSTREAM XTREME Sneaker. Can you tell us something about the process?\\u003c\/span\\u003e\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Raka: Sure, this shoe was briefed, in 2021 as a bulkier more beefed-up version of the SLIPSTREAM. The briefing came from the product line management (PLM), and it asked for a winterized version, a winter friendly version so to say, which is a little bit more outdoorsy, a little bit more rugged than the original version. The focus also was on keeping the same aesthetic overall.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who else was involved in the project?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: The project was led by Francesco and Andy Hang and Stanley Wu from the factory team in Ho Chi Min. But basically, it\u2019s a whole team process. And internally as a designer we work closely with design team members as well. So, usually, before we go to the design review, we also have internal meetings with the designers. In these meetings, we will talk about the design, what we need to do or if something is missing or needs to be fixed. All in all, it\u2019s a team effort but the two or three people that I work with closest are the PLM and the development team from Vietnam.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You did an evolution of an already existing shoe. Is it harder than designing a completely new shoe from scratch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Raka:\\u0026lt;\/strong\\u0026gt; It depends. It\u2019s a different type of complexity. So, if you start something from scratch, there are a lot of variables that need to be considered like \u201cHow will the new style fit into the range\u201d or, \u201cWe want to make something completely different but need to make sure consumers will still like it\u201d. But if the shoe is sitting next to its older brother, it needs to have certain similarities but yet, you cannot go too similar, but also not too far away either. So it\u2019s a complex answer, but both have like different challenges. Especially, for this specific style we really had to consider the materials and the ground contact, because it\u2019s supposed to be a winter issue and it needs to be rugged, and on top of that it needs to be slightly bulky. There are \u00a0a lot of things to consider not only aesthetics but also how to increase the comfort while sticking to the brief. I must say, that there is quite a high level of complexity.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-6.png\",\"filesize\":131760,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-6-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":26816},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-6-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7617},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-6-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53446,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png\",\"title\":\"Slipstream-xtreme-Square-6\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-5.png\",\"filesize\":93827,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-5-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":23026},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-5-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":8229},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-5-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":502}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53447,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png\",\"title\":\"Slipstream-xtreme-Square-5\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And which one do you like more, or: is it more challenging for you to come up with a new design or work on an existing one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: For me, it\u2019s easier to come up with a new design. I guess it has its own challenges as well. But like I said earlier, working on an existing franchise is challenging just because the consumer already knows that there\u2019s this SLIPSTREAM shoe and then you need to make a new version, but it needs to be different but not too different. It needs to be similar but not too similar. The most challenging aspect for me is when you already have an established style, and you need to create something new, but not too different.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;So how much of the former SLIPSTREAM still lives in your version?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think silhouette wise, it still speaks SLIPSTREAM. The top line of the tooling has remained relatively consistent. The tooling only has a more rugged appearance. The top line has been refined, featuring slightly cleaner and more angular elements. When we come to the paneling on the upper, I would say it looks quite similar. However, instead of a single-piece mudguard toe overlay, I divided this section to offer two different colour blocking options. Additionally, I added some hiking inspired elements like the metal eyelets. These adjustments were done to achieve the winterized and outdoor look and feel of the shoe. If you look on the heel, I made an effort to maintain consistency by incorporating the debossed lines. With the elements of the A-Frame on the side and the mudguard overlays, the consumer can still recognise the shoe. With the just mentioned changes, you see the difficulty in differentiating the shoe from the previous one, without moving too far away from the existing one.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who is the consumer you designed the shoe for?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: We crafted this shoe with streetwear enthusiasts in mind \u2013 individuals who appreciate basketball-inspired style and want a versatile option for all seasons. It offers style, technical features without sacrificing the SLIPSTREAM silhouette since it doesn\u2019t look overly technical, like a winter boot, even though it has properties, like waterproof materials, very sturdy laces, very rugged looks. And it\u2019s slip proof, since the rubber is specifically for that kind of shoe, where we need to have better ground contact. So yeah, it\u2019s for that type of consumer who wants to have something functional, but also stylish at the same time.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you make sure you hit the consumer and the market needs with your design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think we have a lot of conversations with the PLMS to make sure the brief is clear. From the beginning this shoe was supposed to cater to this type of consumer and then we had a more detailed conversation of what type of outfit that consumer would be wearing etc. Also, marketing has their target groups and personas to describe this type of consumer. Apart from that, we designers take trips \u2013 inspiration trips so to say to museums or art exhibitions and we see the competitors and then we also go to the stores and ask people who run the stores and who are actually talking to the consumer directly what that type of consumers want. And so, you gain an understanding about the type of consumer that you\u2019re working with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/slipstream-xtreme-square-7.png\",\"filesize\":120830,\"sizes\":{\"medium\":{\"file\":\"slipstream-xtreme-square-7-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":25441},\"thumbnail\":{\"file\":\"slipstream-xtreme-square-7-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7421},\"trp-custom-language-flag\":{\"file\":\"slipstream-xtreme-square-7-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":359}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53445,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png\",\"title\":\"slipstream-xtreme-square-7\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-Xtreme-Square-8.png\",\"filesize\":276575,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Square-8-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49229},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Square-8-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":13723},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Square-8-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":513}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53444,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png\",\"title\":\"Slipstream-Xtreme-Square-8\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;When you start designing a shoe, how does your personal process look \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong style=\\u0022font-size: 1rem;\\u0022\\u0026gt;like?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: Well, it depends. Roughly it\u2019s pretty much similar every time but it also depends on the project. When you see a brief and immediately have this clear idea, you don\u2019t need to go through all the research because you have a clear vision in your head. But I think the most usual process that I do is from the briefing to the sketch ideation phase and then we talk to the design team, to define in which direction we want to go. And then we present it to the PLMS. And after that, we have a sign off, and then go to techpacks and then receive the samples, and then we go to Vietnam for the development trip. And then, yeah, like 18 months later we have a full-on product. But my process, creative wise, is always like pretty much similar.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You already mentioned your trend inspiration trips. Where else do you usually draw your inspiration from when you design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka:I guess, because we are focusing our designs so much on the consumer, we also draw inspiration from that. When you think what type of cars they like, you know, what type of colors they see every day, what type of outfit did they go for, what type of fashion reference that they look up to? So, for me, inspiration always comes from the consumer, I try to be objective, but sometimes, you know, there are some bits of your individuality as a designer that also sinks in, whether you like it or not.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your main influences when you design a new shoe?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Um, I guess products. So, when I see the consumer I try to imagine, what do they like? If their outfit is very Y2K or baggy or inspired by the 2000\u2019s, then I will look for a product from the 2000 era. Like the Tamagotchi or like the iMac and I try to link the consumer and the products and let that inspire my designs. It also depends on what we\u2019re aiming for. If I\u2019m doing more technical stuff, for running for example, I would look for something a little bit more technical, something inspired by architecture, or a parametric design. I think that\u2019s something that influences me a lot. But because I\u2019m a product designer, like I said, I will investigate products and that product will then inspire the design that I\u2019m working with.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are there any designers you\u2019re looking up to?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Dieter Rams. Do you know the movie? When I watched his movie and I was looking further into him, what he does, I think he inspired like a generation of Apple products. His designs are so very clean, very calm. It\u2019s kind of like everything needs to have a function. He has this like Ten Commandments on design and I think growing up, this is like the holy bible of designing stuff. His ethos, in terms of approaching a design, it can easily be applicable to any design. The process doesn\u2019t matter if it\u2019s a home appliance, electronics, or footwear. But yeah, of course, since we\u2019re working, with a sports and fashion approach, it needs to be adjusted to answer the consumer needs. But yeah, Dieter Rams \uf04a.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-1.png\",\"filesize\":314114,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":55406},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14670},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":626}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53451,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png\",\"title\":\"Slipstream-xtreme-Square-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-3.png\",\"filesize\":349627,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-3-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":66586},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17464},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-3-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":656}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53449,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png\",\"title\":\"Slipstream-xtreme-Square-3\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How much of yourself is incorporated within your shoe designs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I try to be as objective as possible, but yeah, your characteristic always comes through with the design. So, in my early days in PUMA, when we had an open brief, I would put a lot of my own personality into my design, just because I feel like I\u2019m also that type of PUMA consumer as well in my head. But now I think I\u2019m getting mature and also I try to be as objective as possible. But unintentionally a designer\u2019s personality inevitably leaves its mark. You might notice traits like an affinity for technical elements and an inclination towards minimalism in my designs \u2013 it will always show a little bit.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What makes this shoe a special one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: What I realize, just now, is that even though I thought it was not a special shoe, it makes me happy every time to see the shoes come to life. When you were working on the project for quite some time, the shoe becomes dull for your eyes, like you know it\u2019s just another shoe. But when I see them in store, worn by a real person and the person is like they were described in the brief, I see: \u2018That\u2019s a really good shoe\u2019 and realize \u2018wow I actually designed that\u2019! The realization and pride still hits me after all these years, it still makes me happy. It is the best part of my job really. And even though I have had projects I am not proud of, this one is a really nice shoe and I am really proud of it.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThank you so much for your insights and time, Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0026#8220;My name is Raka Maulid, I am working as a Senior Footwear Designer for PUMA. I\\u0026#8217;ve been here for almost 8 years, which is crazy\ud83d\ude06 and I\u2019m currently part of the Core team.\\u0026#8221;\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"filesize\":289199,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-208x300.png\",\"width\":208,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":41487},\"large\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-709x1024.png\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":309474},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18136},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-8x12.png\",\"width\":8,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53443,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"title\":\"Slipstream-Xtreme-Sidepanel-Raka\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-4.png\",\"filesize\":343762,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-4-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":65191},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-4-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18096},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-4-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":641}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53448,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png\",\"title\":\"Slipstream-xtreme-Square-4\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Meet Raka\",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":53295},{\"id\":51485},{\"id\":38947}],\"mode\":\"manual\"} \/-->","post_title":"Raka Maulid talks about his design journey for the newest Slipstream release","post_excerpt":"With winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","to_ping":"","pinged":"","post_modified":"2025-09-19 14:31:26","post_modified_gmt":"2025-09-19 14:31:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53442","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":53442,"author":"4","date":"2023-10-11 07:30:52","date_gmt":"2023-10-11 05:30:52","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/10\/Slipstream-Xtreme-Header-1.png\",\"filesize\":371379,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Header-1-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40059},\"large\":{\"file\":\"Slipstream-Xtreme-Header-1-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":375903},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Header-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20471},\"medium_large\":{\"file\":\"Slipstream-Xtreme-Header-1-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":220158},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Header-1-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53458,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\",\"title\":\"Slipstream-Xtreme-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Meet the designer behind the new SLIPSTREAM XTREME\",\"content\":\"Raka Maulid talks about his design journey for the newest Slipstream release\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cdiv\\u003e\\u003cstrong\\u003e\\u003cspan lang=\\u0022EN-US\\u0022\\u003eYou designed the SLIPSTREAM XTREME Sneaker. Can you tell us something about the process?\\u003c\/span\\u003e\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Raka: Sure, this shoe was briefed, in 2021 as a bulkier more beefed-up version of the SLIPSTREAM. The briefing came from the product line management (PLM), and it asked for a winterized version, a winter friendly version so to say, which is a little bit more outdoorsy, a little bit more rugged than the original version. The focus also was on keeping the same aesthetic overall.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who else was involved in the project?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: The project was led by Francesco and Andy Hang and Stanley Wu from the factory team in Ho Chi Min. But basically, it\u2019s a whole team process. And internally as a designer we work closely with design team members as well. So, usually, before we go to the design review, we also have internal meetings with the designers. In these meetings, we will talk about the design, what we need to do or if something is missing or needs to be fixed. All in all, it\u2019s a team effort but the two or three people that I work with closest are the PLM and the development team from Vietnam.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You did an evolution of an already existing shoe. Is it harder than designing a completely new shoe from scratch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Raka:\\u0026lt;\/strong\\u0026gt; It depends. It\u2019s a different type of complexity. So, if you start something from scratch, there are a lot of variables that need to be considered like \u201cHow will the new style fit into the range\u201d or, \u201cWe want to make something completely different but need to make sure consumers will still like it\u201d. But if the shoe is sitting next to its older brother, it needs to have certain similarities but yet, you cannot go too similar, but also not too far away either. So it\u2019s a complex answer, but both have like different challenges. Especially, for this specific style we really had to consider the materials and the ground contact, because it\u2019s supposed to be a winter issue and it needs to be rugged, and on top of that it needs to be slightly bulky. There are \u00a0a lot of things to consider not only aesthetics but also how to increase the comfort while sticking to the brief. I must say, that there is quite a high level of complexity.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-6.png\",\"filesize\":131760,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-6-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":26816},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-6-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7617},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-6-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53446,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png\",\"title\":\"Slipstream-xtreme-Square-6\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-5.png\",\"filesize\":93827,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-5-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":23026},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-5-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":8229},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-5-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":502}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53447,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png\",\"title\":\"Slipstream-xtreme-Square-5\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And which one do you like more, or: is it more challenging for you to come up with a new design or work on an existing one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: For me, it\u2019s easier to come up with a new design. I guess it has its own challenges as well. But like I said earlier, working on an existing franchise is challenging just because the consumer already knows that there\u2019s this SLIPSTREAM shoe and then you need to make a new version, but it needs to be different but not too different. It needs to be similar but not too similar. The most challenging aspect for me is when you already have an established style, and you need to create something new, but not too different.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;So how much of the former SLIPSTREAM still lives in your version?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think silhouette wise, it still speaks SLIPSTREAM. The top line of the tooling has remained relatively consistent. The tooling only has a more rugged appearance. The top line has been refined, featuring slightly cleaner and more angular elements. When we come to the paneling on the upper, I would say it looks quite similar. However, instead of a single-piece mudguard toe overlay, I divided this section to offer two different colour blocking options. Additionally, I added some hiking inspired elements like the metal eyelets. These adjustments were done to achieve the winterized and outdoor look and feel of the shoe. If you look on the heel, I made an effort to maintain consistency by incorporating the debossed lines. With the elements of the A-Frame on the side and the mudguard overlays, the consumer can still recognise the shoe. With the just mentioned changes, you see the difficulty in differentiating the shoe from the previous one, without moving too far away from the existing one.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who is the consumer you designed the shoe for?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: We crafted this shoe with streetwear enthusiasts in mind \u2013 individuals who appreciate basketball-inspired style and want a versatile option for all seasons. It offers style, technical features without sacrificing the SLIPSTREAM silhouette since it doesn\u2019t look overly technical, like a winter boot, even though it has properties, like waterproof materials, very sturdy laces, very rugged looks. And it\u2019s slip proof, since the rubber is specifically for that kind of shoe, where we need to have better ground contact. So yeah, it\u2019s for that type of consumer who wants to have something functional, but also stylish at the same time.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you make sure you hit the consumer and the market needs with your design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think we have a lot of conversations with the PLMS to make sure the brief is clear. From the beginning this shoe was supposed to cater to this type of consumer and then we had a more detailed conversation of what type of outfit that consumer would be wearing etc. Also, marketing has their target groups and personas to describe this type of consumer. Apart from that, we designers take trips \u2013 inspiration trips so to say to museums or art exhibitions and we see the competitors and then we also go to the stores and ask people who run the stores and who are actually talking to the consumer directly what that type of consumers want. And so, you gain an understanding about the type of consumer that you\u2019re working with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/slipstream-xtreme-square-7.png\",\"filesize\":120830,\"sizes\":{\"medium\":{\"file\":\"slipstream-xtreme-square-7-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":25441},\"thumbnail\":{\"file\":\"slipstream-xtreme-square-7-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7421},\"trp-custom-language-flag\":{\"file\":\"slipstream-xtreme-square-7-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":359}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53445,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png\",\"title\":\"slipstream-xtreme-square-7\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-Xtreme-Square-8.png\",\"filesize\":276575,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Square-8-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49229},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Square-8-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":13723},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Square-8-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":513}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53444,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png\",\"title\":\"Slipstream-Xtreme-Square-8\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;When you start designing a shoe, how does your personal process look \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong style=\\u0022font-size: 1rem;\\u0022\\u0026gt;like?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: Well, it depends. Roughly it\u2019s pretty much similar every time but it also depends on the project. When you see a brief and immediately have this clear idea, you don\u2019t need to go through all the research because you have a clear vision in your head. But I think the most usual process that I do is from the briefing to the sketch ideation phase and then we talk to the design team, to define in which direction we want to go. And then we present it to the PLMS. And after that, we have a sign off, and then go to techpacks and then receive the samples, and then we go to Vietnam for the development trip. And then, yeah, like 18 months later we have a full-on product. But my process, creative wise, is always like pretty much similar.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You already mentioned your trend inspiration trips. Where else do you usually draw your inspiration from when you design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka:I guess, because we are focusing our designs so much on the consumer, we also draw inspiration from that. When you think what type of cars they like, you know, what type of colors they see every day, what type of outfit did they go for, what type of fashion reference that they look up to? So, for me, inspiration always comes from the consumer, I try to be objective, but sometimes, you know, there are some bits of your individuality as a designer that also sinks in, whether you like it or not.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your main influences when you design a new shoe?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Um, I guess products. So, when I see the consumer I try to imagine, what do they like? If their outfit is very Y2K or baggy or inspired by the 2000\u2019s, then I will look for a product from the 2000 era. Like the Tamagotchi or like the iMac and I try to link the consumer and the products and let that inspire my designs. It also depends on what we\u2019re aiming for. If I\u2019m doing more technical stuff, for running for example, I would look for something a little bit more technical, something inspired by architecture, or a parametric design. I think that\u2019s something that influences me a lot. But because I\u2019m a product designer, like I said, I will investigate products and that product will then inspire the design that I\u2019m working with.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are there any designers you\u2019re looking up to?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Dieter Rams. Do you know the movie? When I watched his movie and I was looking further into him, what he does, I think he inspired like a generation of Apple products. His designs are so very clean, very calm. It\u2019s kind of like everything needs to have a function. He has this like Ten Commandments on design and I think growing up, this is like the holy bible of designing stuff. His ethos, in terms of approaching a design, it can easily be applicable to any design. The process doesn\u2019t matter if it\u2019s a home appliance, electronics, or footwear. But yeah, of course, since we\u2019re working, with a sports and fashion approach, it needs to be adjusted to answer the consumer needs. But yeah, Dieter Rams \uf04a.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-1.png\",\"filesize\":314114,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":55406},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14670},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":626}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53451,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png\",\"title\":\"Slipstream-xtreme-Square-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-3.png\",\"filesize\":349627,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-3-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":66586},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17464},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-3-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":656}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53449,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png\",\"title\":\"Slipstream-xtreme-Square-3\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How much of yourself is incorporated within your shoe designs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I try to be as objective as possible, but yeah, your characteristic always comes through with the design. So, in my early days in PUMA, when we had an open brief, I would put a lot of my own personality into my design, just because I feel like I\u2019m also that type of PUMA consumer as well in my head. But now I think I\u2019m getting mature and also I try to be as objective as possible. But unintentionally a designer\u2019s personality inevitably leaves its mark. You might notice traits like an affinity for technical elements and an inclination towards minimalism in my designs \u2013 it will always show a little bit.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What makes this shoe a special one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: What I realize, just now, is that even though I thought it was not a special shoe, it makes me happy every time to see the shoes come to life. When you were working on the project for quite some time, the shoe becomes dull for your eyes, like you know it\u2019s just another shoe. But when I see them in store, worn by a real person and the person is like they were described in the brief, I see: \u2018That\u2019s a really good shoe\u2019 and realize \u2018wow I actually designed that\u2019! The realization and pride still hits me after all these years, it still makes me happy. It is the best part of my job really. And even though I have had projects I am not proud of, this one is a really nice shoe and I am really proud of it.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThank you so much for your insights and time, Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0026#8220;My name is Raka Maulid, I am working as a Senior Footwear Designer for PUMA. I\\u0026#8217;ve been here for almost 8 years, which is crazy\ud83d\ude06 and I\u2019m currently part of the Core team.\\u0026#8221;\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"filesize\":289199,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-208x300.png\",\"width\":208,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":41487},\"large\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-709x1024.png\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":309474},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18136},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-8x12.png\",\"width\":8,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53443,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"title\":\"Slipstream-Xtreme-Sidepanel-Raka\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-4.png\",\"filesize\":343762,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-4-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":65191},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-4-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18096},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-4-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":641}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53448,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png\",\"title\":\"Slipstream-xtreme-Square-4\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Meet Raka\",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":53295},{\"id\":51485},{\"id\":38947}],\"mode\":\"manual\"} \/-->","title":"Raka Maulid spricht \u00fcber seine Designreise f\u00fcr die neueste Slipstream-Ver\u00f6ffentlichung","excerpt":"Jetzt, wo der Winter vor der T\u00fcr steht, richten wir unser Augenmerk auf Schuhe f\u00fcr die kalte Jahreszeit. Einer, der schon seit Monaten seine Augen und H\u00e4nde auf einen solchen Winterstyle gerichtet hat, ist unser Senior Footwear Designer Raka Maulid, der kreative Kopf hinter dem neuen SLIPSTREAM XTREME. CATch Up hatte die Gelegenheit, mit Raka zu sprechen und mehr \u00fcber seine Inspiration und den Prozess hinter seinem Design zu erfahren. Lesen Sie weiter und lernen Sie Raka kennen!","status":"publish","password":"","name":"raka-maulid-redet-\u00fcber-seine-entwurfsreise-f\u00fcr-die-neueste-slipstream-version","modified":"2025-09-19 14:31:26","modified_gmt":"2025-09-19 14:31:26","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"11. Oktober 2023 um 05:30","date_local":"11. Oktober 2023","time_local":"05:30","slug":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/","featured_image":{"width":1140,"height":640,"file":"2023\/10\/Slipstream-Xtreme-Header-1.png","filesize":371379,"sizes":{"medium":{"file":"Slipstream-Xtreme-Header-1-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":40059},"large":{"file":"Slipstream-Xtreme-Header-1-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":375903},"thumbnail":{"file":"Slipstream-Xtreme-Header-1-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":20471},"medium_large":{"file":"Slipstream-Xtreme-Header-1-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":220158},"trp-custom-language-flag":{"file":"Slipstream-Xtreme-Header-1-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":783}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":53458,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png","title":"Slipstream-Xtreme-Kopfzeile","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Raka Maulid talks about his design journey for the newest Slipstream release","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/53442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=53442"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/53442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/53458"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=53442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=53442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}