{"id":53101,"date":"2023-09-13T14:49:59","date_gmt":"2023-09-13T12:49:59","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53101"},"modified":"2025-09-26T13:10:36","modified_gmt":"2025-09-26T13:10:36","slug":"pumas-car-club-debut-in-southeast-asia-revs-up-a-storm-of-success","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-car-club-debut-in-southeast-asia-revs-up-a-storm-of-success\/","title":{"rendered":"PUMA'S CAR CLUB DEB\u00dcTIERT IN S\u00dcDOSTASIEN UND L\u00d6ST EINE WELLE DES ERFOLGS AUS!"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sports<\/a>\/\n PUMA’S CAR CLUB DEBUT IN SOUTHEAST ASIA REVS UP A STORM OF SUCCESS!\n <\/div>\n<\/div>\n
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Car Club debuts in SE Asia<\/h1>\n
PUMA’S CAR CLUB DEBUT IN SOUTHEAST ASIA REVS UP A STORM OF SUCCESS!<\/div>\n
13. September 2023 <\/div>\n\n
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PUMA\u2019s first-ever Car Club event in Southeast Asia, held at Sentul Depot, Kuala Lumpur \u2013 once the finest integrated railway engineering hub in the 1900s, now regenerated into a must-visit lifestyle destination, was an adrenaline-packed success as it merged Motorsport, style, entertainment, and gastronomy in a spectacular show of passion.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Echoing the tagline \u201cForever Faster\u201d<\/strong>, the Car Club event represented PUMA\u2019s dedication to the fast-paced, ever-evolving spirit of Motorsport and car culture. By introducing it into a new region, it celebrates the sport on a grand scale and has garnered a growing audience, breathing new life into the motorsport community across Southeast Asia.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201cThere is so much excitement for our car brands and for car culture in general in Southeast Asia. The potential is huge in the region. And we are happy to bring the Motorsport and car culture communities together to celebrate our passion through the PUMA Car Club\u201d <\/p>\nRobert Knapp, Head of Product Line Management Motorsport Footwear, PUMA<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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The SEA Car Club event<\/strong> celebrated the power of endurance, resilience, and excellence in performance and style, inspired by the spirit of Motorsport and car culture, featuring a community of changemakers and Motorsport enthusiasts, who breathe life into the automotive culture, fueled by their passion and exhilaration for speed. At the helm of the Car Club community is PUMA\u2019s first SEA Motorsport Ambassador, Choo Sung-hoon<\/strong> (a.k.a \u201cSexyama\u201d), a global MMA superstar and finalist of Netflix blockbuster reality series Physical 100! As passionate as he is in mixed martial arts, he is also a die-hard fan of Motorsport.\nMr. Choo has also been appointed as the face of the AW23 PUMA x BMW MMS: 24 Hours of Thrill Motorsport Collection.<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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With The Car Club event being the finale to the SEA AW23 Motorsport Collection, Choo undeniably became the driving force that drew attention towards the collection\u2019s vibrant, high-performance pieces. Choo made a show-stopping entrance into the Car Club event decked out in the brand-new PUMA x BMW MMS: 24 Hours of Thrill collection, radiating race-ready energy!<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201cMotorsport is among the most exciting things in the world to witness, which is why it\u2019s one of my favourite things in the world. I am thrilled to be given this opportunity to be a part of PUMA, and I cannot wait to share more about how much racing, MMA, and life in general have in common. PUMA\u2019s tagline is to be Forever Faster, which is exactly what Motorsport is meant to be!\u201d <\/p>\nChoo Sung-hoon<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Apart from the Car Club community\u2019s leaders who graced the event, among the crowd were some of the biggest names in the influencer arena of SEA.\u00a0<\/strong>\nThe Car Club event transported visitors into an immersive realm of racing and high-speed thrills. A slew of electric performances and on-site activities were\u00a0 prepared for visitors, which gave them a taste of what it meant to be a part of PUMA\u2019s exhilarating world of Motorsport. Some of them included funky BMX peformances, great musical performances and even a Graffiti Yard!\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n
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\u201cLooking ahead, our commitment to support the motorsport community will continue to be one of our main priorities. We\u2019re thrilled by the strong support we\u2019ve received from the Car Club community in Malaysia and we are actively working on initiatives to enhance our engagement with the community on a more regular basis. Additionally in 2024, the Car Club event will be making its way across other countries in Southeast Asia<\/strong>, expanding our outreach and delivering even greater excitement to the fans in the region\u201d added Eleanor Wang, Head of Marketing, PUMA Southeast Asia.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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How to lace your future boots<\/a><\/h4>\n
\n A perfect fit is what pays off on the pitch when it comes to the perfect football boot. With our NETFIT technology that we applied to the PUMA FUTURE it is no longer about the perfect boot, but about the perfect lacing.\n\u00a0\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA’s BVB Jersey paralyzes fan shop<\/a><\/h4>\n
\n BVB fans go wild after their team\u2019s stellar 5: 0 performance, \u201cbreaking\u201d the BVB online shop. PUMA had exactly 9009 special BVB jerseys made, but the whole lot was gone after two and a half hours.\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Yes, you can put your sneakers in the washer!<\/a><\/h4>\n
\n We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That\u2019s when the question comes up: Washer yes or no?\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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F1 Champion Lewis Hamilton speaks out as part of PUMA\u2019s \u201cOnly See Great\u201d campaign<\/a><\/h4>\n
\n We have talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of our \u201cONLY SEE GREAT\u201d campaign. Accompanying the campaign, PUMA designed the special edition race boot Speedcat Pro Spectra for Lewis Hamilton in the emblematic colors of the campaign.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA\u2019s LQD CELL technology boosts your workouts<\/a><\/h4>\n
\n Shock-absorbing, soft and stable as hell: that\u2019s PUMA\u2019s LQD CELL Technology.\nThe 90\u2019s cushioning system got a reboot earlier this year in\u00a0PUMA\u2019s new technology platform. Now, LQD CELL also revamps our training shoes!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA launches a brand-new technology platform and its first augmented reality shoe<\/a><\/h4>\n
\n Shoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Forever Better Packaging<\/a><\/h4>\n
\n The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\nAs part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\n\u201cWe took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\u201d said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\nJordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\nBy using less material in our shoeboxes, we save 2800 tonnes of cardboard per year. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \u2013 more trees than in New York\u2019s Central Park.\nBut we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\nAs a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\nOur consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is 200 tonnes of plastic we did not use.\nBut we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\nInstead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\nThe switch to more sustainable alternatives for our shoppers wasn\u2019t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\n\u201cIn general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\u00a0We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\u201d Martina recalls.\nAnd there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\nOther packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which once again saves 400 tonnes of material per year.\nWith all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA Golf has got you covered<\/a><\/h4>\n
\n Orlando, Florida is about theme parks, palm trees and golf! Especially in the beginning of each year: Every January, the Professional Golfers\u2019 Association (PGA) Show, the industry\u2019s largest trade show, is held in Orlando.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops<\/a><\/h4>\n
\n *ok, 37, not 50. But we couldn\u2019t resist.\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Top athletes celebrate PUMA\u2019s new sprint spikes: evoSPEED TOKYO FUTURE & BRUSH<\/a><\/h4>\n
\n PUMA just released its most technical track spike in years, the evoSPEED TOKYO including the FUTURE & BRUSH versions. Only one week after launch, the new spikes were promoted by our athletes around the globe in a Forever Faster manner, with a total reach of 2.7 million on Instagram.\n\u00a0\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Usain Bolt, a decade unbroken<\/a><\/h4>\n
\n Berlin, August 16, 2009: It is the day of the 100m finale of the Athletics World Championships and all eyes are on Lane 4, Usain Bolt\u2019s. For a few seconds, you could have heard a pin drop.\nThen, it takes no longer than 9.58 seconds for Usain to race into the history books and to become the fastest man in the world for at least the next 10 years.\n\n\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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PUMA drops first Selena Gomez \u201cStrong Girl\u201d Collection!<\/a><\/h4>\n
\n Singer, actress and PUMA ambassador Selena Gomez is not only one of the most talented artists, but also the strongest girl we know!\nFusing her power and voice with PUMA\u2019s heritage in sports and fashion, the two came up with the strongest collection we have seen so far: SG x PUMA Strong Girl!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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What it takes to make vegan shoes<\/a><\/h4>\n
\n PUMA is steadily increasing its offer for people who lead\u00a0a vegan lifestyle and who want to avoid all kinds of animal products, not just in their food but also in their clothes. But what makes a vegan shoe vegan?\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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The secret of TRINOMIC<\/a><\/h4>\n
\n Future meets retro! In 1990, PUMA introduced its most advanced cushioning yet: TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load.\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Do you want to run faster?<\/a><\/h4>\n
\n Then just train like Usain Bolt. Have you ever wondered, how his workout routine works? Here, he shares his training tips with CATch Up.\nRead on, if you want to become faster.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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K-POP<\/a><\/h4>\n
\n K-Pop fans, this one is for you! Korean band NCT 127 has joined the PUMA family as a new Asia Pacific Ambassador! NCT 127 is a well-known K-pop boy group that has gained great popularity among the younger generation (Gen Z and Gen Alpha) throughout the APAC region, including Japan, China, Singapore and Thailand.\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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HOLY MOL(L)Y<\/a><\/h4>\n
\n We are still amazed! PUMA athlete Molly Seidel ran a stunning race in the women\u2019s marathon at the Olympics GamesTMto secure the bronze medal in her third-ever marathon with a time of 2:27:46. \n <\/div>\n Story lesen<\/a>\n <\/div>\n
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What are our top players listening to?<\/a><\/h4>\n
\n Do you want to dribble, center and score goals like Sergio Ag\u00fcero, David Silva or Romelu Lukaku? PUMA Football may help you with that!\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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Pride Month at PUMA: Interview with professional golf athlete, social media influencer and advocate for LGBTQ+ rights, Tisha Alyn<\/a><\/h4>\n
\n Pro Golfer and PUMA Athlete Tisha Alyn shared her coming out story publicly a few years ago to give other people the courage to be themselves. Even today, Tisha describes her coming out as one of the most important days in her life. She is a strong advocate for LGBTQ+ rights and can be seen at many LGBTQ+ related events.\nCATch Up had the chance to interview the multi talent. We asked her about the positive changes for the queer community in golf in recent years, where more action is needed, and her personal experiences.\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n
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At 53, PUMA Football Player \u201cKing\u201d Kazu Miura became the oldest player in Japan\u2019s J.League<\/a><\/h4>\n
\n When Japanese player Kazuyoshi Miura played his first professional football game for Brazilian side Santos in 1986, Neymar Jr., Luis Su\u00e1rez and Antoine Griezmann had not yet been born. Yet on Wednesday, Miura, or \u201cKing\u201d Kazu as he is known by his fans, became the oldest player in Japan\u2019s top professional league at the age of 53 years old, 6 months and 28 days.\nBorn in 1967, Miura moved to Brazil at a young age and made his professional debut for Santos, the club where Neymar Jr. would also play his first \u201cBrasileir\u00e3o\u201d match 23 years later. His long career as a forward would take him to other clubs in Brazil but also to Italy, Croatia, Australia and his native Japan. He also became one of the top scorers of the Japanese national team, for which he made 89 appearances between 1990 and 2000 and scored 55 goals. He already set the record for the J.League\u2019s oldest goal scorer, when he scored in March 2017 at the age of 50 years old.\nFor 34 years, Miura has been a proud member of the PUMA family. His new record on Wednesday was also an opportunity for PUMA Japan show off the PUMA KING football boot with a special dedication stitched onto its leather: KAZU with a crown placed next to it and the Portuguese words \u201cBoa Sorte\u201d, meaning \u201cGood Luck\u201d, placed underneath.\n\n\n\u00a0\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u00a0\n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nA post shared by \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) on Sep 23, 2020 at 5:30am PDT\n\n\n\n\u00a0\nIt may not be as simple to recover from a professional football game at the age of 53, compared to someone aged in their 20s, but King Kazu remains determined to keep on playing. His many fans thank him for it!\n\n <\/div>\n Story lesen<\/a>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

PUMAs allererster Car Club Event in S\u00fcdostasien, der im Sentul Depot in Kuala Lumpur stattfand - einst der beste integrierte Eisenbahnknotenpunkt um 1900, der heute zu einer sehenswerten Lifestyle-Destination umgebaut wurde - war ein adrenalingeladener Erfolg, da er Motorsport, Stil, Unterhaltung und Gastronomie in einer spektakul\u00e4ren Show der Leidenschaft vereinte.<\/p>","protected":false},"author":18,"featured_media":53102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12511,"meta-headline":"Car Club debuts in SE Asia","footnotes":""},"categories":[18],"class_list":["post-53101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":53101,"post_author":"18","post_date":"2023-09-13 14:49:59","post_date_gmt":"2023-09-13 12:49:59","post_content":"","post_title":"PUMA'S CAR CLUB DEBUT IN SOUTHEAST ASIA REVS UP A STORM OF SUCCESS!","post_excerpt":"PUMA\u2019s first-ever Car Club event in Southeast Asia, held at Sentul Depot, Kuala Lumpur \u2013 once the finest integrated railway engineering hub in the 1900s, now regenerated into a must-visit lifestyle destination, was an adrenaline-packed success as it merged Motorsport, style, entertainment, and gastronomy in a spectacular show of passion.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-car-club-debut-in-southeast-asia-revs-up-a-storm-of-success","to_ping":"","pinged":"","post_modified":"2025-09-26 13:10:36","post_modified_gmt":"2025-09-26 13:10:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53101","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":53101,"author":"18","date":"2023-09-13 14:49:59","date_gmt":"2023-09-13 12:49:59","content":"","title":"PUMAS AUTOCLUBDEB\u00dcT IN S\u00dcDOSTASIEN SORGT F\u00dcR EINEN STURM DES ERFOLGS!","excerpt":"PUMAs allererster Car Club Event in S\u00fcdostasien, der im Sentul Depot in Kuala Lumpur stattfand - einst der beste integrierte Eisenbahnknotenpunkt um 1900, der heute zu einer sehenswerten Lifestyle-Destination umgebaut wurde - war ein adrenalingeladener Erfolg, da er Motorsport, Stil, Unterhaltung und Gastronomie in einer spektakul\u00e4ren Show der Leidenschaft vereinte.","status":"publish","password":"","name":"pumas-car-club-debut-in-southeast-asia-revs-up-a-storm-of-success","modified":"2025-09-26 13:10:36","modified_gmt":"2025-09-26 13:10:36","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"13. September 2023 um 12:49","date_local":"13. 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