{"id":52123,"date":"2023-07-25T08:34:35","date_gmt":"2023-07-25T06:34:35","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=52123"},"modified":"2025-09-19T14:33:33","modified_gmt":"2025-09-19T14:33:33","slug":"puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear\/","title":{"rendered":"PUMA investiert in ACL-Forschungsstudie mit dem Ziel, die Passform von Schuhen f\u00fcr Frauen zu verbessern"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA investiert in ACL-Forschungsstudie mit dem Ziel, die Passform von Schuhen f\u00fcr Frauen zu verbessern\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-Cockatoo-Island-III.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u201cUnser Engagement f\u00fcr den Frauenfu\u00dfball geht \u00fcber das Spielfeld hinaus\u201d.\u201d<\/h1>\n        <div class=\"articleintro\" >PUMA investiert in ACL-Forschungsstudie mit dem Ziel, die Passform von Schuhen f\u00fcr Frauen zu verbessern <\/div>\n        <div class=\"date\">25. Juli 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Invests in ACL Research Study with the Goal to Enhance Women&#x27;s Fit Footwear&quot;, \"text\": &quot;As we are celebrating this summer\\u2019s Women\\u2019s World Cup, our commitment to the future of women\\u2019s football takes centre stage. PUMA took to Cockatoo Island to put our commitment on the forefront with our very own PUMA pitch. At the pitch, we recognise the trailblazing women from Australia and New Zealand\\u2019s first women\\u2019s national teams from 1975, took a select group of next gen players to a special edition of our Accelerator Program and announced our research program to explore ACL injuries in women\\u2019s football and improve our women-specific fit\\u2019s.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpuma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">W\u00e4hrend wir in diesem Sommer die Frauenfu\u00dfball-Weltmeisterschaft feiern, steht unser Engagement f\u00fcr die Zukunft des Frauenfu\u00dfballs im Mittelpunkt. PUMA ist nach Cockatoo Island gereist, um unser Engagement mit einem eigenen PUMA-Spielfeld in den Vordergrund zu stellen. Auf dem Spielfeld haben wir die bahnbrechenden Frauen der ersten australischen und neuseel\u00e4ndischen Frauen-Nationalmannschaften von 1975 gew\u00fcrdigt, eine ausgew\u00e4hlte Gruppe von Nachwuchsspielerinnen zu einer Sonderausgabe unseres Accelerator-Programms eingeladen und unser Forschungsprogramm zur Erforschung von Kreuzbandverletzungen im Frauenfu\u00dfball und zur Verbesserung unserer frauenspezifischen Passformen angek\u00fcndigt.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Anl\u00e4sslich des Er\u00f6ffnungswochenendes der Frauen-Weltmeisterschaft haben wir eine Sonderausgabe von <strong>PUMAs Accelerator-Programm,<\/strong> die eine ausgew\u00e4hlte Gruppe von Nachwuchsspielerinnen auf Cockatoo Island, Sydney, zusammenbringt. Ziel der Initiative ist es, das Erbe der bahnbrechenden Spielerinnen des Asien-Cups 1975 zu w\u00fcrdigen und die Karrieren aufstrebender Sportlerinnen zu f\u00f6rdern. Neben der W\u00fcrdigung der neuseel\u00e4ndischen und australischen Nationalmannschaften und des legend\u00e4ren R\u00fcckspiels sowie der Unterst\u00fctzung der n\u00e4chsten Generation von Sportlerinnen nutzten wir die Veranstaltung, um unser Engagement f\u00fcr die Erforschung von Kreuzbandverletzungen im Frauenfu\u00dfball durch Forschungsstudien vorzustellen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Cockatoo-Island.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">\u26bd\ufe0f Lesen Sie hier mehr \u00fcber die bahnbrechenden Frauen der OG, die den Weg f\u00fcr den Frauenfu\u00dfball in Ozeanien geebnet haben und endlich die geb\u00fchrende Anerkennung erhielten.<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Square-Cockatoo-Island-II.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Square-Cockatoo-Island.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Gesundheit und Sicherheit von Fu\u00dfballerinnen im Mittelpunkt<\/span>\n<br\/><strong>Es ist bekannt, dass weibliche Spieler 2-10 Mal h\u00e4ufiger eine ACL-Verletzung erleiden als ihre m\u00e4nnlichen Kollegen.<\/strong> PUMA kann auf eine stolze Geschichte von mehr als vier Jahrzehnten im Frauenfu\u00dfball zur\u00fcckblicken und kennt die spezifischen Bed\u00fcrfnisse von Frauen im Sport. Wir waren die erste Marke, die Fu\u00dfballschuhe mit einer frauenspezifischen Passform f\u00fcr alle unsere Silos - FUTURE, ULTRA und KING - angeboten hat. <strong>90%<\/strong> aller von PUMA gesponserten Profispielerinnen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cDie Erforschung der Anatomie des m\u00e4nnlichen und weiblichen Fu\u00dfes, kombiniert mit vergleichenden Fit-Tests, bildete die Grundlage f\u00fcr die Entwicklung unserer frauenspezifischen Fu\u00dfballschuhe. Basierend auf unseren Erkenntnissen haben wir den Frauenfu\u00dfballschuh mit einem niedrigeren Rist und einem reduzierten Volumen im Mittelfu\u00df- und Vorfu\u00dfbereich entwickelt, um einen besser passenden Schuh f\u00fcr weibliche Athleten zu schaffen, der besser auf die anatomische Form des weiblichen Fu\u00dfes zugeschnitten ist.\u201d<\/p>\n<br\/><br\/>Stephanie Vieira, Senior Product Line Manager bei PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Um unser Engagement f\u00fcr die Bereitstellung der bestm\u00f6glichen Ausr\u00fcstung f\u00fcr unsere Sportlerinnen zu unterstreichen, haben wir unsere Investition in ein <strong>Forschungsstudie, die ACL-Verletzungen im Frauenfu\u00dfball n\u00e4her untersuchen wird. <\/strong>Ziel der Forschung ist es, die komplexe Dynamik der Verletzungen zu erforschen und ein effektives Trainingsprogramm zu entwickeln, um das Risiko f\u00fcr Sportlerinnen zu verringern und PUMAs frauenspezifische Fu\u00dfballschuhe zu verbessern. Die laufende Forschung wird dazu beitragen, das Angebot an Fu\u00dfballschuhen f\u00fcr Sportlerinnen kontinuierlich zu verbessern. Bei der Entwicklung werden die besonderen Risikofaktoren f\u00fcr Kreuzbandverletzungen im Frauenfu\u00dfball ber\u00fccksichtigt. Unser Ziel ist es, diese Erkenntnisse durch Tests und Validierung in Zusammenarbeit mit unseren Partnern (Vereine und Spielerinnen) in praktische L\u00f6sungen umzusetzen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cPUMAs Engagement f\u00fcr den Frauenfu\u00dfball geht \u00fcber das Spielfeld hinaus. Gemeinsam mit unseren Partnern investieren wir in eine umfassende Forschungsstudie zu Kreuzbandverletzungen im Frauenfu\u00dfball. Ziel ist es, die Risiken zu verstehen, Trainingsprogramme zu entwickeln und unsere Fu\u00dfballschuhe f\u00fcr Frauen zu verbessern. Unser Ziel ist es, Sportler zu f\u00f6rdern, Innovationen voranzutreiben und die Gesundheit und Sicherheit der Spielerinnen zu gew\u00e4hrleisten. Die Ergebnisse der Studie werden auch in Zukunft in unsere Produkte einflie\u00dfen und unsere PUMA-Partner dabei unterst\u00fctzen, das Risiko von Kreuzbandverletzungen im Frauenfu\u00dfball zu reduzieren. Als Marke ist PUMA dazu da, die Gleichberechtigung zu f\u00f6rdern, Herausforderungen zu erkennen und mit unseren Partnern zusammenzuarbeiten, um Hindernisse f\u00fcr Frauen im Sport abzubauen.\u201d<\/p>\n<br\/><br\/>Maria Valdes, Chief Product Officer bei PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Panel-Talk-Cockatoo.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die Bekanntgabe der Forschungsergebnisse erfolgte am Freitag im Rahmen einer speziellen Podiumsdiskussion auf dem neu er\u00f6ffneten PUMA-Platz auf Cockatoo Island. An der Podiumsdiskussion nahmen teil:<br\/>\n<br\/>\u26bd\ufe0f PUMAs Produktmanagerin Maria Valdes<br\/>\n<br\/>\u26bd\ufe0f PUMAs Senior Product Line Manager f\u00fcr Frauenfu\u00dfballschuhe Stephanie Vieira<br\/>\n<br\/>\u26bd\ufe0f Die ehemalige Kapit\u00e4nin der neuseel\u00e4ndischen Frauenfu\u00dfballmannschaft und Champions-League-Siegerin Bex Smith<br\/>\n<br\/>\u26bd\ufe0f Harry Raddick von Man City Women's FC<br\/>\n<br\/>\u26bd\ufe0f Professor Clare Hanlon vom Institut f\u00fcr Gesundheit und Sport der Universit\u00e4t Victoria.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Sehen Sie sich die H\u00f6hepunkte des Panels im folgenden Video an \ud83c\udfac!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/ZT56-CEQY-4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/>\ud83c\udfbd\ud83e\ude73 Clare war auch an unseren ver\u00f6ffentlichten Erkenntnissen beteiligt <strong>\u00fcber die Auswirkungen von Sportuniformen auf die Teilnahme von M\u00e4dchen am Sport<\/strong>, und regt Gespr\u00e4che \u00fcber integrative und erkenntnisorientierte Designs an.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><img decoding=\"async\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Uniforms_Header.png\" alt=\"\" width=\"350\"><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Hintergrund zu ACL-Verletzungen<\/h2>\n<p>\u26bd\ufe0f Kreuzbandverletzungen geh\u00f6ren zu den traumatischsten und schw\u00e4chsten Verletzungen, die sich ein Sportler im Mannschaftssport zuziehen kann.<\/p>\n<p>\u26bd\ufe0f Statistiken zeigen, dass nur 63-81% der Athleten nach einer ACL-Verletzung auf das gleiche Niveau des Wettkampfs zur\u00fcckkehren.<\/p>\n<p>\u26bd\ufe0f Die Wahrscheinlichkeit, dass ein Sportler sein Kreuzband rei\u00dft, verdoppelt sich nach dem ersten Riss.<\/p>\n<p>\u26bd\ufe0f Langfristig steigt die Wahrscheinlichkeit, nach einer Kreuzbandverletzung innerhalb der n\u00e4chsten 10 bis 15 Jahre eine Kniearthrose zu entwickeln, um 20-50%.<\/p>\n<p>\u26bd\ufe0f Seit Beginn der Datenerfassung in den 1990er Jahren sind Frauen im Vergleich zu ihren m\u00e4nnlichen Kollegen \u00fcberproportional h\u00e4ufig von Kreuzbandverletzungen betroffen.<\/p>\n<p>\u26bd\ufe0f Bei Fu\u00dfballspielerinnen ist das Risiko einer Kreuzbandverletzung nachweislich 2-10 Mal h\u00f6her als bei ihren m\u00e4nnlichen Kollegen.<\/p>\n<p>\u26bd\ufe0f In der Vergangenheit hat sich die ACL-Forschung in der Sportwissenschaft stark auf geschlechtsspezifische biologische Faktoren (\u201cintrinsische\u201d Einfl\u00fcsse) konzentriert, w\u00e4hrend kulturelle und umweltbedingte (\u201cextrinsische\u201d) Faktoren au\u00dfer Acht gelassen wurden. In Wirklichkeit sind diese beiden Faktoren jedoch eng miteinander verwoben.<\/p>\n<p>\u26bd\ufe0f Erfolgreiche Trainingsprogramme zur Vorbeugung von VKB-Verletzungen zielen h\u00e4ufig auf die Verringerung des Kniemoments ab.<\/p>\n<p>\u26bd\ufe0f Wenn M\u00e4dchen und Frauen an speziellen Trainingsprogrammen teilnehmen, geht die Zahl der Verletzungen des vorderen Kreuzbandes ohne Kontakt signifikant zur\u00fcck (67%). Die Anwendung leidet jedoch unter der mangelnden Akzeptanz.<\/p>\n<p>\u00a0<\/p>\n<p style=\"font-weight: 400;\">Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. Britische Zeitschrift f\u00fcr Sportmedizin 2021;55:984-990.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed2 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cu9ggRztTHq\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cu9ggRztTHq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cu9ggRztTHq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA (@puma)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CuoUI5JKpvD\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CuoUI5JKpvD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CuoUI5JKpvD\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Football (@pumafootball)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >WWC 2023<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary\">Sport<\/a>\n\t\t\t        <h4>Wir feiern die Pionierinnen des australischen und neuseel\u00e4ndischen Frauenfu\u00dfballs von 1975<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        \nFast 50 Jahre nach ihren geschichtstr\u00e4chtigen Spielen erhalten die Spielerinnen der allerersten neuseel\u00e4ndischen und australischen Frauenfu\u00dfballmannschaften das Rampenlicht, das sie verdienen! Sie wurden nicht nur als Teil unseres PUMAFam willkommen gehei\u00dfen, sondern wir feiern auch die Teams von 1975, die in unserer laufenden Fu\u00dfballkampagne in Australien und Neuseeland im Juli und August die Hauptrolle spielen. Lies weiter, um die OGs kennenzulernen!\n\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/we-celebrate-australian-and-new-zealand-womens-football-trailblazers-from-1975\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/we-celebrate-australian-and-new-zealand-womens-football-trailblazers-from-1975\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-meet-the-ogs.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/interview-with-professor-clare-hanlon-on-her-study-concerning-sports-uniforms-for-girls\/\" \n\t\t\t\t\t\t\t\t\t    id=\"52049\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-sports-uniforms.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4>Interview mit Professor Clare Hanlon zu ihrer Studie \u00fcber Sportuniformen f\u00fcr M\u00e4dchen<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Die Fu\u00dfballweltmeisterschaft der Frauen hat diese Woche in Neuseeland und Australien begonnen, und CATch Up hatte die Gelegenheit, sich mit einer Frau zu unterhalten, die sich f\u00fcr Frauen im Sport einsetzt: Clare Hanlon. Clare Hanlon ist Professorin an der Victoria University in Melbourne, Australien, und hat in Zusammenarbeit mit PUMA eine Studie durchgef\u00fchrt, um die Aspekte von Sportuniformen zu verstehen, die M\u00e4dchen von der Teilnahme am Sport abhalten oder entmutigen.\nPUMA hat sich mit dem Institute of Health and Sport der Victoria University zusammengetan, um die Vorlieben von M\u00e4dchen f\u00fcr Sportuniformen in Bezug auf \u00c4sthetik, Komfort und Leistung herauszufinden. Die Studie soll dazu beitragen, dass sich M\u00e4dchen wohler f\u00fchlen und selbstbewusster Sport treiben, indem wir auf ihre W\u00fcnsche h\u00f6ren. Auf diese Weise k\u00f6nnen wir Einfluss darauf nehmen, wie Sportkleidung f\u00fcr M\u00e4dchen hergestellt wird, indem wir sie genau auf ihre Bed\u00fcrfnisse zuschneiden.\nLesen Sie weiter, um von Clare zu erfahren, was die Ergebnisse der Studie sind und warum sie so wichtig sind.\n\u00a0\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/interview-with-professor-clare-hanlon-on-her-study-concerning-sports-uniforms-for-girls\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/who-what-where-round-up-of-the-fifa-womens-world-cup-2023-and-all-the-puma-athletes\/\" \n\t\t\t\t\t\t\t\t\t    id=\"51990\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-WWC-2023.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4>Wer, was, wo: Ein \u00dcberblick \u00fcber die FIFA Frauen-Weltmeisterschaft 2023 und alle PUMA-Athleten<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \nHeute blickt die Fu\u00dfballwelt auf die Frauenfu\u00dfball-Weltmeisterschaft in Down Under. Zum Auftakt des Turniers werfen wir einen Blick auf das diesj\u00e4hrige Turnier und unsere PUMA-Athletinnen, die auf der gr\u00f6\u00dften Frauenfu\u00dfball-B\u00fchne der Geschichte antreten werden!\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/who-what-where-round-up-of-the-fifa-womens-world-cup-2023-and-all-the-puma-athletes\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend wir in diesem Sommer die Frauenfu\u00dfball-Weltmeisterschaft feiern, steht unser Engagement f\u00fcr die Zukunft des Frauenfu\u00dfballs im Mittelpunkt. PUMA ist nach Cockatoo Island gereist, um unser Engagement mit einem eigenen PUMA-Spielfeld in den Vordergrund zu stellen. Auf dem Spielfeld haben wir die bahnbrechenden Frauen der ersten australischen und neuseel\u00e4ndischen Frauen-Nationalmannschaften von 1975 gew\u00fcrdigt, eine ausgew\u00e4hlte Gruppe von Nachwuchsspielerinnen zu einer Sonderausgabe unseres Accelerator-Programms eingeladen und unser Forschungsprogramm zur Erforschung von Kreuzbandverletzungen im Frauenfu\u00dfball und zur Verbesserung unserer frauenspezifischen Passformen angek\u00fcndigt.<\/p>","protected":false},"author":4,"featured_media":52135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1558,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-52123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":52123,"post_author":"4","post_date":"2023-07-25 08:34:35","post_date_gmt":"2023-07-25 06:34:35","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Header-Cockatoo-Island-III.png\",\"filesize\":490174,\"sizes\":{\"medium\":{\"file\":\"Header-Cockatoo-Island-III-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":33424},\"large\":{\"file\":\"Header-Cockatoo-Island-III-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":248403},\"thumbnail\":{\"file\":\"Header-Cockatoo-Island-III-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17798},\"medium_large\":{\"file\":\"Header-Cockatoo-Island-III-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":147811},\"trp-custom-language-flag\":{\"file\":\"Header-Cockatoo-Island-III-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":798}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52135,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-Cockatoo-Island-III.png\",\"title\":\"Header-Cockatoo-Island-III\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"\\u0022Our commitment to women's football goes beyond the pitch.\\u0022\",\"content\":\"PUMA Invests in ACL Research Study with the Goal to Enhance Women's Fit Footwear \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs we are celebrating this summer\u2019s Women\u2019s World Cup, our commitment to the future of women\u2019s football takes centre stage. PUMA took to Cockatoo Island to put our commitment on the forefront with our very own PUMA pitch. At the pitch, we recognise the trailblazing women from Australia and New Zealand\u2019s first women\u2019s national teams from 1975, took a select group of next gen players to a special edition of our Accelerator Program and announced our research program to explore ACL injuries in women\u2019s football and improve our women-specific fit\u2019s.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;For the opening weekend of the Women\u2019s World Cup, we hosted a special edition of \\u0026lt;strong\\u0026gt;PUMA\u2019s Accelerator Program,\\u0026lt;\/strong\\u0026gt; bringing together a select group of next-generation players on Cockatoo Island, Sydney. The initiative\u2019s goal is to honour the legacy of ground-breaking players from the 1975 Asia Cup and fast-track the careers of aspiring female athletes. Aside from celebrating the OG teams of New Zealand and Australia, and iconic rematch, and supporting the next generation of female athletes, we used the event to share our commitment to exploring ACL injuries in women\u2019s football through research studies.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Cockatoo-Island.png\",\"filesize\":576797,\"sizes\":{\"medium\":{\"file\":\"Gallery-Cockatoo-Island-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":31896},\"large\":{\"file\":\"Gallery-Cockatoo-Island-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":294446},\"thumbnail\":{\"file\":\"Gallery-Cockatoo-Island-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":16650},\"medium_large\":{\"file\":\"Gallery-Cockatoo-Island-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":171620},\"trp-custom-language-flag\":{\"file\":\"Gallery-Cockatoo-Island-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":762}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52126,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Cockatoo-Island.png\",\"title\":\"Gallery-Cockatoo-Island\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Cockatoo-Island.png\",\"filesize\":576797,\"sizes\":{\"medium\":{\"file\":\"Gallery-Cockatoo-Island-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":31896},\"large\":{\"file\":\"Gallery-Cockatoo-Island-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":294446},\"thumbnail\":{\"file\":\"Gallery-Cockatoo-Island-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":16650},\"medium_large\":{\"file\":\"Gallery-Cockatoo-Island-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":171620},\"trp-custom-language-flag\":{\"file\":\"Gallery-Cockatoo-Island-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":762}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52126,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Cockatoo-Island.png\",\"title\":\"Gallery-Cockatoo-Island\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003e\u26bd\ufe0f Read more about the trail blazing OG women who paved the way for women\u2019s football in Oceania and finally received the fanfare they deserved here.\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFocus on female footballers\u2019 health and safety\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts.\\u0026lt;\/strong\\u0026gt; PUMA has a proud history of more than four decades in women\u2019s football and we understand the specific needs of women in sports. We were the first\u00a0brand to offer football boots with a women-specific fit across all of our silos \u2013 FUTURE, ULTRA, and KING \u2013 our women\u2019s specific fit has been adopted by over \\u0026lt;strong\\u0026gt;90%\\u0026lt;\/strong\\u0026gt; of all PUMA-sponsored professional female players.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\u201cResearch into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our women-specific football boots. Based on our findings we developed the women\u2019s fit boots with a lower instep, along with reduced volume in the midfoot and the forefoot to create a better fitting boot for female athletes, creating a boot that is more tailored to the anatomical shape of the female foot.\u201d\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eStephanie Vieira, Senior Product Line Manager at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;To underline our commitment to providing the best possible equipment for our female athletes, we announced our investment in a \\u0026lt;strong\\u0026gt;research study that will further explore ACL injuries in women\u2019s football. \\u0026lt;\/strong\\u0026gt;The research aims to delve into the injuries\u2019 complex dynamics and to develop an effective training program to reduce the risk for female athletes and improve PUMA\u2019s women-specific football boots. The ongoing research will help to continuously improve football boot offerings for athletes and will be designed with consideration for the unique risk factors identified in ACL injuries in women\u2019s football. We aim to transform these findings into practical solutions through testing and validation in collaboration with partners (clubs and players).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0022PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women\u2019s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.\u201d\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eMaria Valdes, Chief Product Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"filesize\":571860,\"sizes\":{\"medium\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":35046},\"large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":301467},\"thumbnail\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18156},\"medium_large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":174994},\"trp-custom-language-flag\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":804}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52130,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"title\":\"Gallery-Panel-Talk-Cockatoo\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"filesize\":571860,\"sizes\":{\"medium\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":35046},\"large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":301467},\"thumbnail\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18156},\"medium_large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":174994},\"trp-custom-language-flag\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":804}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52130,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"title\":\"Gallery-Panel-Talk-Cockatoo\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The research announcement took place on Friday, during a special panel talk at the newly opened PUMA pitch on Cockatoo Island. The panel featured:\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f PUMA\u2019s Chief Product Officer Maria Valdes\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f PUMA\u2019s Senior Product Line Manager for women\u2019s football boots Stephanie Vieira\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Former Captain of the NZ women\u2019s football team and Champions League winner Bex Smith\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Harry Raddick from Man City Women\u2019s FC\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Professor Clare Hanlon of the Institute of Health and Sport at Victoria University.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Watch the panel highlights in the video below \ud83c\udfac!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZT56-CEQY-4\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\ud83c\udfbd\ud83e\ude73 Clare was also involved in our published insights \\u0026lt;strong\\u0026gt;on the impact of sports uniforms on girls\u2019 participation in sport\\u0026lt;\/strong\\u0026gt;, igniting conversations around inclusive and insight-driven designs.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;img decoding=\\u0022async\\u0022 src=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Uniforms_Header.png\\u0022 alt=\\u0022\\u0022 width=\\u0022350\\u0022\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eBackground on ACL Injuries\\u003c\/h2\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f The probability of an athlete tearing their ACL doubles after the first tear.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Women have been disproportionately affected by ACL injuries compared to their male counterparts since data began being recorded in the 1990s.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Female football players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Historically, ACL research in sports science has been heavily focused on sex-based biological factors (\\u0026#8220;intrinsic\\u0026#8221; influences) at the expense of cultural and environmental (\\u0026#8220;extrinsic\\u0026#8221;) factors. In reality, these two factors are deeply intertwined.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Successful training programs aimed at preventing ACL injuries often target reducing knee moments.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eParsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"2\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/Cu9ggRztTHq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/Cu9ggRztTHq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\\u0022 target=\\u0022_blank\\u0022\\u003e \\u003cdiv style=\\u0022 display: flex; 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PUMA took to Cockatoo Island to put our commitment on the forefront with our very own PUMA pitch. At the pitch, we recognise the trailblazing women from Australia and New Zealand\u2019s first women\u2019s national teams from 1975, took a select group of next gen players to a special edition of our Accelerator Program and announced our research program to explore ACL injuries in women\u2019s football and improve our women-specific fit\u2019s.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-invests-in-acl-research-study-with-the-goal-to-enhance-womens-fit-footwear","to_ping":"","pinged":"","post_modified":"2025-09-19 14:33:33","post_modified_gmt":"2025-09-19 14:33:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=52123","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":52123,"author":"4","date":"2023-07-25 08:34:35","date_gmt":"2023-07-25 06:34:35","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Header-Cockatoo-Island-III.png\",\"filesize\":490174,\"sizes\":{\"medium\":{\"file\":\"Header-Cockatoo-Island-III-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":33424},\"large\":{\"file\":\"Header-Cockatoo-Island-III-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":248403},\"thumbnail\":{\"file\":\"Header-Cockatoo-Island-III-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17798},\"medium_large\":{\"file\":\"Header-Cockatoo-Island-III-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":147811},\"trp-custom-language-flag\":{\"file\":\"Header-Cockatoo-Island-III-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":798}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52135,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Header-Cockatoo-Island-III.png\",\"title\":\"Header-Cockatoo-Island-III\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"\\u0022Our commitment to women's football goes beyond the pitch.\\u0022\",\"content\":\"PUMA Invests in ACL Research Study with the Goal to Enhance Women's Fit Footwear \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs we are celebrating this summer\u2019s Women\u2019s World Cup, our commitment to the future of women\u2019s football takes centre stage. PUMA took to Cockatoo Island to put our commitment on the forefront with our very own PUMA pitch. At the pitch, we recognise the trailblazing women from Australia and New Zealand\u2019s first women\u2019s national teams from 1975, took a select group of next gen players to a special edition of our Accelerator Program and announced our research program to explore ACL injuries in women\u2019s football and improve our women-specific fit\u2019s.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;For the opening weekend of the Women\u2019s World Cup, we hosted a special edition of \\u0026lt;strong\\u0026gt;PUMA\u2019s Accelerator Program,\\u0026lt;\/strong\\u0026gt; bringing together a select group of next-generation players on Cockatoo Island, Sydney. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003e\u26bd\ufe0f Read more about the trail blazing OG women who paved the way for women\u2019s football in Oceania and finally received the fanfare they deserved here.\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFocus on female footballers\u2019 health and safety\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts.\\u0026lt;\/strong\\u0026gt; PUMA has a proud history of more than four decades in women\u2019s football and we understand the specific needs of women in sports. We were the first\u00a0brand to offer football boots with a women-specific fit across all of our silos \u2013 FUTURE, ULTRA, and KING \u2013 our women\u2019s specific fit has been adopted by over \\u0026lt;strong\\u0026gt;90%\\u0026lt;\/strong\\u0026gt; of all PUMA-sponsored professional female players.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\u201cResearch into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our women-specific football boots. Based on our findings we developed the women\u2019s fit boots with a lower instep, along with reduced volume in the midfoot and the forefoot to create a better fitting boot for female athletes, creating a boot that is more tailored to the anatomical shape of the female foot.\u201d\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eStephanie Vieira, Senior Product Line Manager at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;To underline our commitment to providing the best possible equipment for our female athletes, we announced our investment in a \\u0026lt;strong\\u0026gt;research study that will further explore ACL injuries in women\u2019s football. \\u0026lt;\/strong\\u0026gt;The research aims to delve into the injuries\u2019 complex dynamics and to develop an effective training program to reduce the risk for female athletes and improve PUMA\u2019s women-specific football boots. The ongoing research will help to continuously improve football boot offerings for athletes and will be designed with consideration for the unique risk factors identified in ACL injuries in women\u2019s football. We aim to transform these findings into practical solutions through testing and validation in collaboration with partners (clubs and players).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0022PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women\u2019s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.\u201d\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eMaria Valdes, Chief Product Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"filesize\":571860,\"sizes\":{\"medium\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":35046},\"large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":301467},\"thumbnail\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18156},\"medium_large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":174994},\"trp-custom-language-flag\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":804}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52130,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"title\":\"Gallery-Panel-Talk-Cockatoo\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"filesize\":571860,\"sizes\":{\"medium\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":35046},\"large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":301467},\"thumbnail\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18156},\"medium_large\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":174994},\"trp-custom-language-flag\":{\"file\":\"Gallery-Panel-Talk-Cockatoo-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":804}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":52130,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Gallery-Panel-Talk-Cockatoo.png\",\"title\":\"Gallery-Panel-Talk-Cockatoo\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The research announcement took place on Friday, during a special panel talk at the newly opened PUMA pitch on Cockatoo Island. The panel featured:\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f PUMA\u2019s Chief Product Officer Maria Valdes\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f PUMA\u2019s Senior Product Line Manager for women\u2019s football boots Stephanie Vieira\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Former Captain of the NZ women\u2019s football team and Champions League winner Bex Smith\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Harry Raddick from Man City Women\u2019s FC\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u26bd\ufe0f Professor Clare Hanlon of the Institute of Health and Sport at Victoria University.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Watch the panel highlights in the video below \ud83c\udfac!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZT56-CEQY-4\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\ud83c\udfbd\ud83e\ude73 Clare was also involved in our published insights \\u0026lt;strong\\u0026gt;on the impact of sports uniforms on girls\u2019 participation in sport\\u0026lt;\/strong\\u0026gt;, igniting conversations around inclusive and insight-driven designs.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;img decoding=\\u0022async\\u0022 src=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/Uniforms_Header.png\\u0022 alt=\\u0022\\u0022 width=\\u0022350\\u0022\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eBackground on ACL Injuries\\u003c\/h2\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f The probability of an athlete tearing their ACL doubles after the first tear.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Women have been disproportionately affected by ACL injuries compared to their male counterparts since data began being recorded in the 1990s.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Female football players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Historically, ACL research in sports science has been heavily focused on sex-based biological factors (\\u0026#8220;intrinsic\\u0026#8221; influences) at the expense of cultural and environmental (\\u0026#8220;extrinsic\\u0026#8221;) factors. In reality, these two factors are deeply intertwined.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f Successful training programs aimed at preventing ACL injuries often target reducing knee moments.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u26bd\ufe0f When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022font-weight: 400;\\u0022\\u003eParsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. 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