{"id":51581,"date":"2023-07-05T09:13:19","date_gmt":"2023-07-05T07:13:19","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=51581"},"modified":"2025-09-19T14:34:21","modified_gmt":"2025-09-19T14:34:21","slug":"puma-and-ive-join-forces","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/","title":{"rendered":"PUMA und IVE b\u00fcndeln ihre Kr\u00e4fte"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA und IVE schlie\u00dfen sich zusammen\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 0% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-ive-join-forces%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-ive-join-forces%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-ive-join-forces%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Willkommen bei der PUMAFam, IVE!<\/h1>\n        <div class=\"articleintro\" >Die legend\u00e4re K-POP-Girlgroup \u201cIVE\u201d wird neue Botschafterin <\/div>\n        <div class=\"date\">5. Juli 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA and IVE join forces&quot;, \"text\": &quot;We are happy to welcome K-POP girl group \\u201cIVE\\u201d to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-ive-join-forces%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-ive-join-forces%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir freuen uns, die K-POP Girlgroup \"IVE\" als unsere neuesten Botschafter f\u00fcr den asiatisch-pazifischen Raum in unserer PUMAFam begr\u00fc\u00dfen zu d\u00fcrfen. Gemeinsam planen wir verschiedene Markenaktivit\u00e4ten, wie Kampagnen und Events, und kommunizieren aktiv mit Fans und Konsumenten auf der ganzen Welt, um den globalen Markt zu erobern. Lesen Sie weiter, um mehr \u00fcber unsere neuesten Mitglieder des PUMAFam zu erfahren!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>IVE wird als unser APAC-Botschafter in 15 L\u00e4ndern in Asien und Ozeanien fungieren.<\/strong>. Zusammen mit IVE, das sich als <strong>eine f\u00fchrende Pers\u00f6nlichkeit in der K-POP-Welt<\/strong> und ein <strong>Ikone der MZ-Generation<\/strong>, PUMA plant verschiedene Markenaktivit\u00e4ten wie Kampagnen und Veranstaltungen, um aktiv mit Fans und Verbrauchern auf der ganzen Welt zu kommunizieren und den globalen Markt zu erobern.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/two-pics-IVE-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Zur Feier dieser besonderen Partnerschaft, <strong>Wir haben unser erstes Bildmaterial mit IVE ver\u00f6ffentlicht.<\/strong>. Die Bilder zeigen die sechs Mitglieder. <strong>mit den legend\u00e4ren T7-Trainingsjacken und Suede-Sneakers von PUMA,<\/strong> Charme und Stil verspr\u00fchen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">IVE ist eine der repr\u00e4sentativsten K-Pop-Girlgroups, die in der gesamten APAC-Region beliebt ist. Wir freuen uns sehr, IVE als neue APAC-Botschafterinnen von PUMA begr\u00fc\u00dfen zu d\u00fcrfen. Wir werden gemeinsam mit IVE verschiedene Kampagnen von PUMA in der gesamten APAC-Region durchf\u00fchren und mit dem Charme von IVE das Interesse und die Unterst\u00fctzung f\u00fcr den einzigartigen Stil von PUMA weiter steigern.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Mit dem Verkauf von mehr als 1,1 Millionen Exemplaren ihres ersten vollst\u00e4ndigen Albums \u201cI\u2019ve IVE\u201d, das im April ver\u00f6ffentlicht wurde, wurde IVE zum zweiten Mal in Folge zum Millionenseller. Nachdem der Titelsong \u201cI AM\u201d die Spitze der wichtigsten koreanischen Musikportale Melon und Genie erreicht hatte, schaffte es auch \u201cKitsch\u201d in die Top 5 der Wochencharts, was die anhaltende Popularit\u00e4t von IVE und die Qualit\u00e4t ihrer Songs unterstreicht. Dar\u00fcber hinaus ist IVE nicht nur in den heimischen, sondern auch in den internationalen Charts sehr erfolgreich. Laut der neuesten Chartliste des amerikanischen Musikmagazins Billboard schaffte es IVE mit ihren beiden Titelsongs in die Charts \u201cBillboard Global 200\u201d und \u201cBillboard Global Excl. US\u201d. \u201cI AM\u201d war 8 Wochen in Folge in den Charts und belegte Platz 38, w\u00e4hrend \u201cKitsch\u201d auf Platz 168 landete. Am 31. Mai ver\u00f6ffentlichten sie ihr erstes japanisches Album \u201cWAVE\u201d und starteten ihre weltweiten Aktivit\u00e4ten in vollem Umfang.<br\/>\n<br\/>\n<br\/><\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"PUMA x IVE\" src=\"https:\/\/www.youtube.com\/embed\/zWWty0Oqqzs\" width=\"100%\" height=\"617\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Beginnend mit dem Konzert in Korea im Februar<\/strong>, IVE hat ihre erste Fan-Konzerttournee seit ihrem Deb\u00fct, \u201cThe Prom Queens\u201d, in Tokio und Kobe, Japan, erfolgreich abgeschlossen. Es folgten Konzerte am 17. in Manila, Philippinen, und am 24. in Taipeh, Taiwan., <strong>Ihre asiatische Fan-Konzerttournee wird am 30. in Singapur und am 8. Juli in Bangkok, Thailand, fortgesetzt.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Dar\u00fcber hinaus, beginnend mit der Ver\u00f6ffentlichung von <strong>Im Rahmen der Korea Exclusive Campaign am 17. Juli wird IVE auch in den kommenden Monaten die APAC-Region unterst\u00fctzen.,<\/strong> und ist <strong>wird voraussichtlich die Herzen von PUMA-Fans und Kunden erobern<\/strong> in Asien und Ozeanien.<br\/>\n<br\/>\n<br\/><\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir sind stolz darauf, dich in unserer PUMAFam willkommen zu hei\u00dfen, IVE \ud83e\udef0!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>IVE auf Spotify anh\u00f6ren<\/h2>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/artist\/6RHTUrRF63xao58xh9FXYJ?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA (@puma)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Weitere Nachrichten aus dem asiatisch-pazifischen Raum<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>PUMA SINGAPORE sorgt f\u00fcr Furore auf der 2023 Sneaker Con Southeast Asia<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        PUMA hat die 2023 Sneaker Con SEA dieses Jahr im Sturm erobert - mit einem atemberaubenden Stand, der unsere ber\u00fchmten Suede-Schuhe pr\u00e4sentierte. Mit drei Erlebnisbereichen, die die Besucher in Staunen versetzten, war dieser Stand ein absolutes Muss.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-singapore-makes-a-splash-at-the-2023-sneaker-con-southeast-asia\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-singapore-makes-a-splash-at-the-2023-sneaker-con-southeast-asia\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/header-suede.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n\t\t\t\t\t\t\t\t\t    id=\"40083\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>K-POP<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        K-Pop-Fans, das ist etwas f\u00fcr euch! Die koreanische Band NCT 127 hat sich der PUMA-Familie als neuer Asien-Pazifik-Botschafter angeschlossen! NCT 127 ist eine bekannte K-Pop-Boygroup, die bei der j\u00fcngeren Generation (Gen Z und Gen Alpha) in der gesamten APAC-Region, einschlie\u00dflich Japan, China, Singapur und Thailand, gro\u00dfe Popularit\u00e4t erlangt hat.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wir freuen uns, die K-POP Girlgroup \"IVE\" als unsere neuesten Botschafter f\u00fcr den asiatisch-pazifischen Raum in unserer PUMAFam begr\u00fc\u00dfen zu d\u00fcrfen. Gemeinsam planen wir verschiedene Markenaktivit\u00e4ten, wie Kampagnen und Events, und kommunizieren aktiv mit Fans und Konsumenten auf der ganzen Welt, um den globalen Markt zu erobern. Lesen Sie weiter, um mehr \u00fcber unsere neuesten Mitglieder des PUMAFam zu erfahren!<\/p>","protected":false},"author":4,"featured_media":51582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1667,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-51581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":51581,"post_author":"4","post_date":"2023-07-05 09:13:19","post_date_gmt":"2023-07-05 07:13:19","post_content":"<!-- wp:puma\/row-post-header {\"image\":[],\"headline\":\"Welcome To The PUMAFam, IVE!\",\"content\":\"Iconic K-POP girl group \u201cIVE\u201d joins as new ambassadors \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are happy to welcome K-POP girl group \u201cIVE\u201d to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;IVE will act as our APAC ambassador in 15 countries in Asia and Oceania\\u0026lt;\/strong\\u0026gt;. Together with IVE, who has emerged as \\u0026lt;strong\\u0026gt;a leading figure in the K-POP world\\u0026lt;\/strong\\u0026gt; and an \\u0026lt;strong\\u0026gt;icon of the MZ generation\\u0026lt;\/strong\\u0026gt;, PUMA plans to launch various brand activities, such as campaigns and events, to communicate actively with fans and consumers around the world and captivate the global market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1080,\"height\":1080,\"file\":\"2023\/07\/two-pics-IVE-1.png\",\"filesize\":600896,\"sizes\":{\"medium\":{\"file\":\"two-pics-IVE-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49953},\"large\":{\"file\":\"two-pics-IVE-1-1024x1024.png\",\"width\":1024,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":460622},\"thumbnail\":{\"file\":\"two-pics-IVE-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":15329},\"medium_large\":{\"file\":\"two-pics-IVE-1-768x768.png\",\"width\":768,\"height\":768,\"mime-type\":\"image\/png\",\"filesize\":265858},\"trp-custom-language-flag\":{\"file\":\"two-pics-IVE-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":620}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":51583,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/two-pics-IVE-1.png\",\"title\":\"two-pics-IVE-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;To commemorate this special partnership, \\u0026lt;strong\\u0026gt;we have unveiled our first pictorial featuring IVE\\u0026lt;\/strong\\u0026gt;. The visuals showcase the six members \\u0026lt;strong\\u0026gt;donning PUMA\u2019s iconic T7 track jackets and Suede sneakers,\\u0026lt;\/strong\\u0026gt; exuding charm and style.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIVE is one of the representative K-pop girl groups, loved throughout the APAC region. We are delighted to have IVE as PUMA\u2019s new APAC Ambassadors. We will be carrying out Puma\u2019s various campaigns throughout the APAC region with IVE, sparking continuous interest and support in PUMA\u2019s unique style with IVE\u2019s charm added.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With IVE\u2019s first full-scale album \u201cI\u2019ve IVE\u201d released in April selling more than 1.1 million copies, IVE became a million seller for two consecutive years. After the title song \u201cI AM\u201d topped Korea\u2019s major music sites Melon and Genie, \u201cKitsch\u201d also made it to the top 5 on the weekly chart, showing the continued popularity of IVE and proving the power of their songs. In addition, IVE is showing great success not only on domestic but also overseas charts. According to the latest chart released by American music media outlet Billboard, IVE made it to the \u201cBillboard Global 200\u201d and \u201cBillboard Global Excl. US\u201d charts with their double title songs. \u201cI AM\u201d charted for 8 consecutive weeks and ranked 38th, and \u201cKitsch\u201d ranked 168th. On the 31st of May, they released their first Japanese album \u201cWAVE\u201d and started full-fledged global activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022PUMA x IVE\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/zWWty0Oqqzs\\u0022 width=\\u0022100%\\u0022 height=\\u0022617\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Starting with the concert in Korea in February\\u0026lt;\/strong\\u0026gt;, IVE successfully wrapped up their first fan concert tour since their debut, \u201cThe Prom Queens,\u201d in Tokyo and Kobe, Japan. Followed by the concerts held in Manila, Philippines on the 17th, and in Taipei, Taiwan on the 24th, \\u0026lt;strong\\u0026gt;their Asian fan concert tour will be continued in Singapore on the 30th, and Bangkok, Thailand on July 8th.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Moreover, starting with the release of \\u0026lt;strong\\u0026gt;the Korea Exclusive Campaign on July 17th, IVE will continue to support APAC region in the coming months,\\u0026lt;\/strong\\u0026gt; and is \\u0026lt;strong\\u0026gt;expected to capture the hearts of PUMAs and customers\\u0026lt;\/strong\\u0026gt; in Asia and Oceania.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are proud to welcome you to our PUMAFam, IVE \ud83e\udef0!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eListen to IVE on Spotify\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 style=\\u0022border-radius: 12px;\\u0022 src=\\u0022https:\/\/open.spotify.com\/embed\/artist\/6RHTUrRF63xao58xh9FXYJ?utm_source=generator\\u0022 width=\\u0022100%\\u0022 height=\\u0022352\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA (@puma)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More APAC News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More APAC News\",\"icon\":\"\",\"manualArticles\":[{\"id\":23944},{\"id\":49481},{\"id\":40083}],\"mode\":\"manual\"} \/-->","post_title":"PUMA and IVE join forces","post_excerpt":"We are happy to welcome K-POP girl group \u201cIVE\u201d to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-and-ive-join-forces","to_ping":"","pinged":"","post_modified":"2025-09-19 14:34:21","post_modified_gmt":"2025-09-19 14:34:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=51581","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":51581,"author":"4","date":"2023-07-05 09:13:19","date_gmt":"2023-07-05 07:13:19","content":"<!-- wp:puma\/row-post-header {\"image\":[],\"headline\":\"Welcome To The PUMAFam, IVE!\",\"content\":\"Iconic K-POP girl group \u201cIVE\u201d joins as new ambassadors \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are happy to welcome K-POP girl group \u201cIVE\u201d to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;IVE will act as our APAC ambassador in 15 countries in Asia and Oceania\\u0026lt;\/strong\\u0026gt;. Together with IVE, who has emerged as \\u0026lt;strong\\u0026gt;a leading figure in the K-POP world\\u0026lt;\/strong\\u0026gt; and an \\u0026lt;strong\\u0026gt;icon of the MZ generation\\u0026lt;\/strong\\u0026gt;, PUMA plans to launch various brand activities, such as campaigns and events, to communicate actively with fans and consumers around the world and captivate the global market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1080,\"height\":1080,\"file\":\"2023\/07\/two-pics-IVE-1.png\",\"filesize\":600896,\"sizes\":{\"medium\":{\"file\":\"two-pics-IVE-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49953},\"large\":{\"file\":\"two-pics-IVE-1-1024x1024.png\",\"width\":1024,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":460622},\"thumbnail\":{\"file\":\"two-pics-IVE-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":15329},\"medium_large\":{\"file\":\"two-pics-IVE-1-768x768.png\",\"width\":768,\"height\":768,\"mime-type\":\"image\/png\",\"filesize\":265858},\"trp-custom-language-flag\":{\"file\":\"two-pics-IVE-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":620}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":51583,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/07\/two-pics-IVE-1.png\",\"title\":\"two-pics-IVE-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;To commemorate this special partnership, \\u0026lt;strong\\u0026gt;we have unveiled our first pictorial featuring IVE\\u0026lt;\/strong\\u0026gt;. The visuals showcase the six members \\u0026lt;strong\\u0026gt;donning PUMA\u2019s iconic T7 track jackets and Suede sneakers,\\u0026lt;\/strong\\u0026gt; exuding charm and style.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIVE is one of the representative K-pop girl groups, loved throughout the APAC region. We are delighted to have IVE as PUMA\u2019s new APAC Ambassadors. We will be carrying out Puma\u2019s various campaigns throughout the APAC region with IVE, sparking continuous interest and support in PUMA\u2019s unique style with IVE\u2019s charm added.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With IVE\u2019s first full-scale album \u201cI\u2019ve IVE\u201d released in April selling more than 1.1 million copies, IVE became a million seller for two consecutive years. After the title song \u201cI AM\u201d topped Korea\u2019s major music sites Melon and Genie, \u201cKitsch\u201d also made it to the top 5 on the weekly chart, showing the continued popularity of IVE and proving the power of their songs. In addition, IVE is showing great success not only on domestic but also overseas charts. According to the latest chart released by American music media outlet Billboard, IVE made it to the \u201cBillboard Global 200\u201d and \u201cBillboard Global Excl. US\u201d charts with their double title songs. \u201cI AM\u201d charted for 8 consecutive weeks and ranked 38th, and \u201cKitsch\u201d ranked 168th. On the 31st of May, they released their first Japanese album \u201cWAVE\u201d and started full-fledged global activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022PUMA x IVE\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/zWWty0Oqqzs\\u0022 width=\\u0022100%\\u0022 height=\\u0022617\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Starting with the concert in Korea in February\\u0026lt;\/strong\\u0026gt;, IVE successfully wrapped up their first fan concert tour since their debut, \u201cThe Prom Queens,\u201d in Tokyo and Kobe, Japan. Followed by the concerts held in Manila, Philippines on the 17th, and in Taipei, Taiwan on the 24th, \\u0026lt;strong\\u0026gt;their Asian fan concert tour will be continued in Singapore on the 30th, and Bangkok, Thailand on July 8th.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Moreover, starting with the release of \\u0026lt;strong\\u0026gt;the Korea Exclusive Campaign on July 17th, IVE will continue to support APAC region in the coming months,\\u0026lt;\/strong\\u0026gt; and is \\u0026lt;strong\\u0026gt;expected to capture the hearts of PUMAs and customers\\u0026lt;\/strong\\u0026gt; in Asia and Oceania.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are proud to welcome you to our PUMAFam, IVE \ud83e\udef0!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eListen to IVE on Spotify\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 style=\\u0022border-radius: 12px;\\u0022 src=\\u0022https:\/\/open.spotify.com\/embed\/artist\/6RHTUrRF63xao58xh9FXYJ?utm_source=generator\\u0022 width=\\u0022100%\\u0022 height=\\u0022352\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/CuJUWWptkDm\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA (@puma)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More APAC News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More APAC News\",\"icon\":\"\",\"manualArticles\":[{\"id\":23944},{\"id\":49481},{\"id\":40083}],\"mode\":\"manual\"} \/-->","title":"PUMA und IVE b\u00fcndeln ihre Kr\u00e4fte","excerpt":"Wir freuen uns, die K-POP Girlgroup \"IVE\" als unsere neuesten Botschafter f\u00fcr den asiatisch-pazifischen Raum in unserer PUMAFam begr\u00fc\u00dfen zu d\u00fcrfen. Gemeinsam planen wir verschiedene Markenaktivit\u00e4ten, wie Kampagnen und Events, und kommunizieren aktiv mit Fans und Konsumenten auf der ganzen Welt, um den globalen Markt zu erobern. Lesen Sie weiter, um mehr \u00fcber unsere neuesten Mitglieder des PUMAFam zu erfahren!","status":"publish","password":"","name":"puma-and-ive-join-forces","modified":"2025-09-19 14:34:21","modified_gmt":"2025-09-19 14:34:21","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"5. Juli 2023 um 07:13","date_local":"5. Juli 2023","time_local":"07:13","slug":"puma-and-ive-join-forces","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-ive-join-forces\/","featured_image":[],"headline":"PUMA and IVE join forces","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/51581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=51581"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/51581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=51581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=51581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}