{"id":49448,"date":"2023-04-06T08:59:35","date_gmt":"2023-04-06T06:59:35","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=49448"},"modified":"2025-12-02T22:32:32","modified_gmt":"2025-12-02T21:32:32","slug":"pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/","title":{"rendered":"PUMAs \u2018Voices of a RE:GENERATION\u2019-Initiative gibt jungen Changemakern eine Stimme bei der Gestaltung der Zukunft der Nachhaltigkeit"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        PUMAs \u2018Voices of a RE:GENERATION\u2019-Initiative gibt jungen Changemakern eine Stimme bei der Gestaltung der Zukunft der Nachhaltigkeit\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Unsere \u2018Stimmen einer RE:GENERATION\u2019<\/h1>\n        <div class=\"articleintro\" >PUMA-Initiative gibt jungen Changemakern eine Stimme bei der Gestaltung der Zukunft der Nachhaltigkeit<\/div>\n        <div class=\"date\">6. April 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s \\u2018Voices of a RE:GENERATION\\u2019 Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability&quot;, \"text\": &quot;Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u2013 and we did. &quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Letztes Jahr haben wir Vordenker, Partner, NROs und Experten zu unserer Konferenz der Menschen (COP) eingeladen. Das war unsere Chance, zuzuh\u00f6ren - und das haben wir getan. Uns wurde gesagt, dass die Marken mehr zusammenarbeiten und die Nachhaltigkeit vereinfachen m\u00fcssen. Und das tun wir auch. Lernen Sie unsere \u2018Stimmen einer RE:GENERATION\u2019 kennen!<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Wir wollen junge Stimmen ermutigen, indem wir ihnen einen \u2018Platz am Tisch\u2019 geben. Unsere neue Initiative zielt darauf ab, die Art und Weise, wie unsere Marke ihren Weg in Sachen Nachhaltigkeit geht, weiterzuentwickeln, indem wir die Perspektiven und Empfehlungen der n\u00e4chsten Generation einbeziehen. Voices of a RE:GENERATION startet mit der Zusammenarbeit von PUMA mit vier jungen Umweltsch\u00fctzern aus Europa und den USA \u00fcber einen Zeitraum von einem Jahr.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Die vier Stimmen einer RE:GENERATION werden mit uns zusammenarbeiten, um das Thema Nachhaltigkeit so zu \u00fcbersetzen, dass es f\u00fcr die n\u00e4chste Generation Sinn macht und sie anspricht. Au\u00dferdem werden sie uns aufzeigen, wie unsere Marke im Einklang mit unseren 10 for 25-Zielen mehr Nachhaltigkeitspraktiken f\u00f6rdern kann. Die Arbeit wird ein ehrliches und offenes Beratungsformat annehmen, bei dem die Stimmen ihre Perspektiven und Einsichten teilen und Bereiche aufzeigen, in denen wir uns verbessern k\u00f6nnen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Treffen Sie PUMAs Stimmen einer RE:GENERATION \u2198\ufe0f<\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Alice Aedy ist eine in Gro\u00dfbritannien ans\u00e4ssige visuelle Geschichtenerz\u00e4hlerin, Dokumentarfilmerin und Mitbegr\u00fcnderin von Earthrise Studio, einem Medienunternehmen, das sich auf menschliche Geschichten von der Frontlinie des Klimas konzentriert. <\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Nachhaltigkeit ist eine h\u00f6chst unr\u00fchmliche, technische, aber dringende Aufgabe, die Auswirkungen auf Mensch und Umwelt hat. Es ist unbestreitbar ein sehr komplexes Thema. Es geht um mehr als nur Materialien oder Emissionen. Es geht um die Menschen und Prozesse, die sich hinter den Kulissen darum bem\u00fchen, die Bem\u00fchungen einer Marke um mehr Nachhaltigkeit zu verwirklichen, und es geht auch darum, wie die Marke, wie PUMA, dies authentisch kommuniziert.<br><strong>Alice Aedy<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Andrew Burgess ist ein in den USA ans\u00e4ssiger Upcycler, der sich zum Ziel gesetzt hat, die Art und Weise, wie Menschen Kleidung und Mode konsumieren, durch seine eigenen Kreationen zu ver\u00e4ndern.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Nachhaltigkeit darf nicht einseitig sein. Es kann nicht sein, dass nur eine Marke den Ton angibt, vor allem, wenn Verbraucher auf der ganzen Welt mit Ihren Produkten interagieren. Ich freue mich darauf, PUMAs Bem\u00fchungen zu vertiefen und meine Meinung dazu mitzuteilen, wie sie sich verbessern k\u00f6nnen. Es ist an der Zeit, dass unsere Generation einen Platz am Tisch bekommt.<br><strong>Andrew Burgess<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Luke Jaque-Rodney\nist ein in Deutschland ans\u00e4ssiger Vlogger f\u00fcr nachhaltiges und gesundes Leben, der bessere Wege f\u00fcr ein nachhaltiges Leben erforscht.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Wir k\u00f6nnen alle unser Bestes geben, um nachhaltig zu leben und uns nachhaltig zu kleiden, aber letztendlich sind wir den Marken ausgeliefert, bei denen wir unsere Kleidung kaufen. Wir wissen, dass eine Person allein nichts bewirken kann, aber unsere Stimmen sind dennoch m\u00e4chtig, wenn wir sie kombinieren und mit den richtigen Leuten und den richtigen Marken, wie PUMA, kommunizieren. Das ist sehr aufregend.<br><strong>Luke Jaque-Rodney<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Jade Roche ist eine in Frankreich lebende bildende K\u00fcnstlerin und kreative Beraterin, die mit Marken zusammenarbeitet, um deren Kommunikation zu verbessern.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Es ist gro\u00dfartig zu sehen, dass eine globale Marke wie PUMA mehr Verantwortung f\u00fcr ihre Nachhaltigkeit \u00fcbernimmt und bereit und offen ist, diese schwierigen Gespr\u00e4che zu f\u00fchren, wenn es darum geht, wie sie vorgehen und wie sie planen. Es ist auch an der Zeit, dass wir allgemein dar\u00fcber diskutieren, was Nachhaltigkeit wirklich bedeutet. Was muss eine Marke tun, um mehr Nachhaltigkeit in allen Bereichen zu erreichen und dabei transparent zu sein, und wie sieht das f\u00fcr die n\u00e4chste Generation aus?<br><strong>Jade Roche<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >W\u00e4hrend des gesamten Jahres 2023 wird PUMAs <em>Stimmen einer RE:GENERATION<\/em> werden sich mit Anne-Laure Descours, PUMAs Chief Sourcing Officer, und PUMAs Nachhaltigkeitsteam treffen, um zusammenzuarbeiten und ihre ehrlichen Ansichten zu pr\u00e4sentieren. Gemeinsam wird die Partnerschaft nach Wegen suchen, wie das Feedback in PUMAs Gesch\u00e4fts- und Nachhaltigkeitsstrategie umgesetzt werden kann. Gleichzeitig werden die Plattformen der Stimmen genutzt, um PUMAs Bem\u00fchungen transparent und authentisch in die Welt zu tragen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Wir haben unsere Fortschritte im Bereich der nachhaltigen Praktiken immer dokumentiert. Unsere Teilnahme an der Conference of the People hat jedoch gezeigt, dass die Informationen, die wir weitergeben, f\u00fcr die n\u00e4chste Generation nicht immer leicht zu verstehen sind. Wir haben erkannt, dass sich das \u00e4ndern muss, und wir setzen uns daf\u00fcr ein, Nachhaltigkeit f\u00fcr alle zug\u00e4nglicher und transparenter zu machen. Voices of a RE:GENERATION ist unser erster Schritt zur Verbesserung dieser Situation.<br><strong>Anne-Laure Descours, CSO bei PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Bleiben Sie dran f\u00fcr mehr! #ForeverBetter<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>immer besser<\/h2><p>Dieses Projekt ist Teil unseres laufenden Engagements f\u00fcr ein <a href=\"https:\/\/about.puma.com\/en\/forever-better\"><span class=\"text-style-3\">F\u00fcr immer besser.<\/span><\/a><\/p><br><p>Folgen Sie unseren Stimmen in den sozialen Medien, um zu sehen, wie ihre Gespr\u00e4che mit PUMA zum Leben erweckt werden und zu Ver\u00e4nderungen f\u00fchren.<\/p><br><p><a href=\"https:\/\/www.instagram.com\/aliceaedy\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Alice Aedy<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.instagram.com\/wandythemaker\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Andrew Burgess<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\"><span class=\"text-style-2\">\ud83d\udcf2 Luke Jaque-Rodney<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.instagram.com\/ramennnnn\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Jade Roche <\/span><\/a><\/p><br><p>Weitere Informationen finden Sie unter:<\/p><br><p><a href=\"https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\"><span class=\"text-style-3\">Stimmen einer RE:GENERATION<\/span><\/a>.<\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA (@puma)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>Informieren, inspirieren und f\u00fcr immer besser werden<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Im September veranstaltete PUMA seine \u201eConference of the People\u201c, eine globale Veranstaltung, bei der L\u00f6sungen f\u00fcr eine nachhaltigere Modebranche diskutiert wurden und die Generation Z im Mittelpunkt der Debatte stand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/mini-conference-of-the-people-puma-oceania-hosts-its-first-conference-to-amplify-gen-z-voices\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/mini-conference-of-the-people-puma-oceania-hosts-its-first-conference-to-amplify-gen-z-voices\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/11\/PLAT_DAY01-CONFERENCE_091-1-scaled-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-and-fashion-industry-take-stock-on-climate-targets-at-un-climate-conference\/\" \n\t\t\t\t\t\t\t\t\t    id=\"44875\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/11\/copegyptheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Mehr erneuerbare Energie<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        PUMA hat sich auf dem Klimagipfel der Vereinten Nationen COP 27 in \u00c4gypten mit Vertretern der Modeindustrie zusammengeschlossen, um den Einsatz erneuerbarer Energien in den Beschaffungsl\u00e4ndern zu verst\u00e4rken und die CO2-Emissionen in der Lieferkette zu senken.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-and-fashion-industry-take-stock-on-climate-targets-at-un-climate-conference\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Letztes Jahr haben wir Vordenker, Partner, NGOs und Experten der n\u00e4chsten Generation zu unserer \u201eConference of the People\u201c (COP) eingeladen. Das war unsere Chance, zuzuh\u00f6ren \u2013 und das haben wir auch getan. <\/p>","protected":false},"author":4,"featured_media":49449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2311,"meta-headline":"Our &lsquo;Voices of a RE:GENERATION&rsquo;","footnotes":""},"categories":[6],"class_list":["post-49448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":49448,"post_author":"4","post_date":"2023-04-06 08:59:35","post_date_gmt":"2023-04-06 06:59:35","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":49449,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\"},\"headline\":\"Our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;\",\"content\":\"PUMA Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u0026ndash; and we did. We have been told that brands need to step up, to collaborate more, and simplify sustainability. And, so we are. Meet our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;!\",\"style\":\"intro\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We want to empower young voices by giving them a \\u0026lsquo;seat at the table\\u0026rsquo;. Our new initiative looks to evolve how our brand navigates its sustainability journey by including the next generation\\u0026rsquo;s perspectives and recommendations. Voices of a RE:GENERATION kicks off with PUMA collaborating with four, young, environmentalist \\u0026lsquo;voices\\u0026rsquo; from across Europe and the US over a year-long period.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The four Voices of a RE:GENERATION will work with us to translate sustainability in a way that makes sense to and engages with the next generation, in addition to feeding into how our brand can drive greater sustainability practices, in line with our set 10 for 25 targets. The work will take on an honest and candid consultancy format, with the voices sharing their perspectives and insights and identifying areas where we can improve.\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"Meet PUMA\\u0026rsquo;s Voices of a RE:GENERATION \u2198\ufe0f\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49463,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability is highly unglamorous, technical but urgent work with impacts for both people and planet. It\\u0026rsquo;s undeniably a hugely complex topic. It\\u0026rsquo;s deeper than just materials or emissions; it\\u0026rsquo;s about the people and processes that strive behind the scenes to realise a brand\\u0026rsquo;s efforts to be more sustainable and it\\u0026rsquo;s also about how the brand, like PUMA, is communicating that with authenticity.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Alice Aedy\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49466,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability can\\u0026rsquo;t be one-sided. You can\\u0026rsquo;t have one brand calling the shots, especially when you have consumers worldwide interacting with your products. I\\u0026rsquo;m looking forward to delving deep into PUMA\\u0026rsquo;s efforts and sharing my take on how they can improve. It\\u0026rsquo;s time our generation had a seat at the table.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Andrew Burgess\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49467,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We can all try our best to live and dress sustainably, but ultimately, we\\u0026rsquo;re at the mercy of the brands we buy our clothing from. We know that one person can\\u0026rsquo;t make a difference alone, but our voices are still powerful when combined and communicated with the right people and the right brands, like PUMA. This is very exciting.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Luke Jaque-Rodney\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49468,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s great to see a global brand like PUMA holding itself more accountable for their sustainability and being willing and open to having these tough conversations when it comes to how they\\u0026rsquo;re doing and how they\\u0026#039;re planning. It\\u0026rsquo;s also time that we, in general, started discussing what sustainability really means; what does it take for a brand to achieve greater sustainability on all aspects of it while being transparent, and what does it look like for the next generation?\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jade Roche\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Throughout 2023, PUMA\\u0026rsquo;s \\u0026lt;em\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/em\\u0026gt; will meet with Anne-Laure Descours, PUMA\\u0026rsquo;s Chief Sourcing Officer, and PUMA\\u0026rsquo;s Sustainability team to collaborate and present their honest views. Working together, the partnership will explore actionable ways that feedback can be implemented within PUMA\\u0026rsquo;s business and sustainability strategy, whilst also using the voices\\u0026rsquo; platforms to communicate PUMA\\u0026rsquo;s efforts transparently and authentically to the world.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We\\u0026rsquo;ve always documented our progress in sustainable practices. However our participation in Conference of the People has shed light on the fact that the information we share isn\\u0026rsquo;t always easily understood by the next generation. We recognise the need for change, and we\\u0026#039;re committed to making sustainability more accessible and transparent to everyone. Voices of a RE:GENERATION is our first step in improving this.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, CSO at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Stay tuned for more! #ForeverBetter\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;forever better\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This project is part of our ongoing commitment to a \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/forever-better\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Forever Better.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Follow our voices on social media to see their conversations with PUMA come to life and encourage change.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/aliceaedy\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Alice Aedy\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Andrew Burgess\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Luke Jaque-Rodney\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Jade Roche \\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;More information can be found at:\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":41308},{\"id\":44731},{\"id\":44875}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA's \u2018Voices of a RE:GENERATION\u2019 Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability","post_excerpt":"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \u2013 and we did. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability","to_ping":"","pinged":"","post_modified":"2025-12-02 22:32:32","post_modified_gmt":"2025-12-02 21:32:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=49448","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":49448,"author":"4","date":"2023-04-06 08:59:35","date_gmt":"2023-04-06 06:59:35","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":49449,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\"},\"headline\":\"Our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;\",\"content\":\"PUMA Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u0026ndash; and we did. We have been told that brands need to step up, to collaborate more, and simplify sustainability. And, so we are. Meet our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;!\",\"style\":\"intro\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We want to empower young voices by giving them a \\u0026lsquo;seat at the table\\u0026rsquo;. Our new initiative looks to evolve how our brand navigates its sustainability journey by including the next generation\\u0026rsquo;s perspectives and recommendations. Voices of a RE:GENERATION kicks off with PUMA collaborating with four, young, environmentalist \\u0026lsquo;voices\\u0026rsquo; from across Europe and the US over a year-long period.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The four Voices of a RE:GENERATION will work with us to translate sustainability in a way that makes sense to and engages with the next generation, in addition to feeding into how our brand can drive greater sustainability practices, in line with our set 10 for 25 targets. The work will take on an honest and candid consultancy format, with the voices sharing their perspectives and insights and identifying areas where we can improve.\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"Meet PUMA\\u0026rsquo;s Voices of a RE:GENERATION \u2198\ufe0f\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49463,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability is highly unglamorous, technical but urgent work with impacts for both people and planet. It\\u0026rsquo;s undeniably a hugely complex topic. It\\u0026rsquo;s deeper than just materials or emissions; it\\u0026rsquo;s about the people and processes that strive behind the scenes to realise a brand\\u0026rsquo;s efforts to be more sustainable and it\\u0026rsquo;s also about how the brand, like PUMA, is communicating that with authenticity.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Alice Aedy\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49466,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability can\\u0026rsquo;t be one-sided. You can\\u0026rsquo;t have one brand calling the shots, especially when you have consumers worldwide interacting with your products. I\\u0026rsquo;m looking forward to delving deep into PUMA\\u0026rsquo;s efforts and sharing my take on how they can improve. It\\u0026rsquo;s time our generation had a seat at the table.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Andrew Burgess\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49467,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We can all try our best to live and dress sustainably, but ultimately, we\\u0026rsquo;re at the mercy of the brands we buy our clothing from. We know that one person can\\u0026rsquo;t make a difference alone, but our voices are still powerful when combined and communicated with the right people and the right brands, like PUMA. This is very exciting.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Luke Jaque-Rodney\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49468,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s great to see a global brand like PUMA holding itself more accountable for their sustainability and being willing and open to having these tough conversations when it comes to how they\\u0026rsquo;re doing and how they\\u0026#039;re planning. It\\u0026rsquo;s also time that we, in general, started discussing what sustainability really means; what does it take for a brand to achieve greater sustainability on all aspects of it while being transparent, and what does it look like for the next generation?\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jade Roche\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Throughout 2023, PUMA\\u0026rsquo;s \\u0026lt;em\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/em\\u0026gt; will meet with Anne-Laure Descours, PUMA\\u0026rsquo;s Chief Sourcing Officer, and PUMA\\u0026rsquo;s Sustainability team to collaborate and present their honest views. Working together, the partnership will explore actionable ways that feedback can be implemented within PUMA\\u0026rsquo;s business and sustainability strategy, whilst also using the voices\\u0026rsquo; platforms to communicate PUMA\\u0026rsquo;s efforts transparently and authentically to the world.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We\\u0026rsquo;ve always documented our progress in sustainable practices. However our participation in Conference of the People has shed light on the fact that the information we share isn\\u0026rsquo;t always easily understood by the next generation. We recognise the need for change, and we\\u0026#039;re committed to making sustainability more accessible and transparent to everyone. Voices of a RE:GENERATION is our first step in improving this.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, CSO at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Stay tuned for more! #ForeverBetter\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;forever better\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This project is part of our ongoing commitment to a \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/forever-better\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Forever Better.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Follow our voices on social media to see their conversations with PUMA come to life and encourage change.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/aliceaedy\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Alice Aedy\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Andrew Burgess\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Luke Jaque-Rodney\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Jade Roche \\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;More information can be found at:\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":41308},{\"id\":44731},{\"id\":44875}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMAs 'Voices of a RE:GENERATION'-Initiative gibt jungen Changemakern eine Stimme bei der Gestaltung der Zukunft der Nachhaltigkeit","excerpt":"Letztes Jahr haben wir Vordenker, Partner, NGOs und Experten der n\u00e4chsten Generation zu unserer \u201eConference of the People\u201c (COP) eingeladen. Das war unsere Chance, zuzuh\u00f6ren \u2013 und das haben wir auch getan.","status":"publish","password":"","name":"pumas-voices-of-a-regeneration-initiative-bietet-jungen-ver\u00e4nderern-eine-stimme-bei-der-gestaltung-der-zukunft-der-nachhaltigkeit","modified":"2025-12-02 22:32:32","modified_gmt":"2025-12-02 21:32:32","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"6. April 2023 um 06:59","date_local":"6. 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