{"id":49196,"date":"2023-03-30T07:00:05","date_gmt":"2023-03-30T05:00:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=49196"},"modified":"2025-09-19T14:36:50","modified_gmt":"2025-09-19T14:36:50","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","title":{"rendered":"Puma India lanciert die Kampagne \"Let There Be Sport\" mit Virat Kohli, MC Mary Kom und Sunil Chetri, um die konventionelle Denkweise im Sport in Frage zu stellen"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ Puma India startet die Kampagne \u2018Let There Be Sport\u2019 mit Virat Kohli, MC Mary Kom und Sunil Chetri, um die konventionelle Denkweise im Sport zu hinterfragen.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Es lebe der Sport<\/h1>\n        <div class=\"articleintro\" >Wann wurde Sport zu einer au\u00dferschulischen Aktivit\u00e4t?<\/div>\n        <div class=\"date\">30. M\u00e4rz 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Puma India launches \\u2018Let There Be Sport\\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports&quot;, \"text\": &quot;Did you know? Only 20% of adults in urban India meet the World Health Organisation\\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \\u201cLet There Be Sport\\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\nFind out more about the campaign!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wussten Sie schon? Nur 20% der Erwachsenen in den St\u00e4dten Indiens erf\u00fcllen die Empfehlung der Weltgesundheitsorganisation (WHO), sich mindestens 150 bis 300 Minuten pro Woche k\u00f6rperlich zu bet\u00e4tigen. Das hat unsere Studie in Zusammenarbeit mit dem Analyseunternehmen Nielsen Sports ergeben. Auf Grundlage der Umfrageergebnisse haben wir in Indien die Kampagne \u201cLet There Be Sport\u201d mit Virat Kohli, MC Mary Kom und Sunil Chetri gestartet. Wir wollen die weit verbreitete Meinung hinterfragen, dass Sport vom Lernen ablenkt.<\/span>\n<span class=\"textStyle_intro\">Erfahren Sie mehr \u00fcber die Kampagne!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die neue Kampagne von PUMA in Indien mit dem Titel \u201cLet There Be Sport\u201d hinterfragt die weit verbreitete Meinung, dass Sport vom Lernen ablenkt. Tats\u00e4chlich besteht ein direkter positiver Zusammenhang zwischen Sport und Fitness einerseits und besseren schulischen Leistungen und emotionalem Wohlbefinden andererseits. Sport vermittelt F\u00e4higkeiten wie Disziplin, Teamwork und den Umgang mit Erfolg und Misserfolg.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Einige wichtige Ergebnisse des PUMA-Nielsen-Berichts:<\/em><br\/>\n<ul>\n<li><strong>Kinder <\/strong>nur<strong> 86 Minuten<\/strong> <strong>der von der WHO empfohlenen 420 Minuten<\/strong> oder mehr im Durchschnitt pro Woche. Erstaunlicherweise ist dies weniger als bei Erwachsenen, die 101 Minuten pro Woche f\u00fcr Fitnessaktivit\u00e4ten aufwenden.<\/li>\n<li><strong>Kinder<\/strong> im <strong>Osten<\/strong> Region verbringen die meiste Zeit mit Sport und Fitness <strong>(125 Minuten pro Woche) gegen\u00fcber <\/strong>die <strong>Westen<\/strong> zum niedrigsten Durchschnitt <strong><strong>(68 Minuten)<\/strong><\/strong><\/li>\n<li>Es wurde eine direkte Korrelation festgestellt zwischen <strong>Kinder<\/strong> mit hoher Sportbeteiligung und verbesserten schulischen Leistungen.<\/li>\n<li>Unter <strong>Erwachsene<\/strong> die in den letzten 12 Monaten Sport getrieben haben, mehr <strong>Weibchen<\/strong> <strong>(42%)<\/strong> t\u00e4glich an Sport- und Fitnessaktivit\u00e4ten teilgenommen als <strong>M\u00e4nner<\/strong> <strong><strong>(36%).<\/strong><\/strong><\/li>\n<li><strong>Erwachsene<\/strong> mit hoher Sportbeteiligung zeigen wahrscheinlich positivere Emotionen als Erwachsene im Allgemeinen bei 21%.<\/li>\n<li><strong>Yoga<\/strong> (37%), <strong>Joggen<\/strong> (29%), <strong>Laufen<\/strong> (28%) und <strong>Kricket<\/strong> (28%) sind die Sport- und Fitnessaktivit\u00e4ten, an denen Erwachsene in den letzten 12 Monaten am aktivsten teilgenommen haben.<\/li>\n<li><strong>54% Erwachsene bevorzugen selbstgesteuerte Trainingseinheiten. <\/strong>nach der Pandemie<strong>. <\/strong><\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Sowohl Kinder als auch Erwachsene aufgef\u00fchrt <strong>Zeitmangel<\/strong> als Haupthindernis f\u00fcr die Teilnahme an Sport und k\u00f6rperlichen Aktivit\u00e4ten, gefolgt von anderen Herausforderungen wie mangelnden Einrichtungen und hohen Kosten.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u201cIn Indien haben wir einen grundlegenden Wandel in der Akzeptanz der Sportkultur erlebt, mit weitaus mehr Laufgemeinschaften, Fitnessstudios und Menschen, die verschiedene Sportarten aus\u00fcben. Allerdings haben wir erst an der Oberfl\u00e4che gekratzt und noch einen langen Weg vor uns. Die Studie von PUMA und Nielsen Sport belegt, dass es noch erheblichen Entwicklungsbedarf gibt. Die Studie zeigt, dass es zunehmend notwendig ist, bei Erwachsenen und Kindern das Bewusstsein und die Motivation zu wecken, mehr Sport zu treiben, und veranschaulicht die vielf\u00e4ltigen M\u00f6glichkeiten, wie Sport das Leben bereichert. Es besteht ein direkter Zusammenhang zwischen der Teilnahme von Kindern am Sport und verbesserten schulischen Leistungen sowie einem positiven emotionalen Wohlbefinden. Eine starke Sportkultur bringt das Beste im Menschen zum Vorschein und ist f\u00fcr die Entwicklung eines Landes von entscheidender Bedeutung.\u201d<\/span>\n<br\/><strong>Abhishek Ganguly, Gesch\u00e4ftsf\u00fchrer von PUMA Indien und S\u00fcdostasien<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die neue Plattform von PUMA, <em>Es lebe der Sport<\/em>, wird in diesem Jahr unsere Priorit\u00e4t in Indien sein. Damit wollen wir Sport und Fitness als Lebenskompetenz f\u00f6rdern und unterst\u00fctzen. Wir werden massiv in die Sensibilisierung f\u00fcr Sport auf breiter Ebene investieren, mehr inspirierende Momente schaffen, weiterhin Nachwuchssportler unterst\u00fctzen und eng mit wichtigen Akteuren aus verschiedenen Bereichen zusammenarbeiten, um Sport und Fitness in den Hauptlehrplan zu integrieren. Wir sind zuversichtlich, dass eine auf Sport ausgerichtete Umfrage in f\u00fcnf Jahren bessere Erkenntnisse in Indien liefern wird. \ud83d\udcaa\ud83c\udffd<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00dcBER DIE UMFRAGE<\/h2>\n<p>Die PUMA-Nielsen-Sportumfrage wurde in 16 St\u00e4dten unter 4280 Befragten im Alter von 18 bis 65 Jahren (darunter Eltern von Kindern im Alter von 6 bis 18 Jahren) durchgef\u00fchrt. Der Bericht beleuchtet auch die demografischen Daten zur w\u00f6chentlichen Teilnahme von Kindern an Sport- oder Bewegungsaktivit\u00e4ten, wobei die Kinder im Osten Indiens (125 Minuten) deutlich aktiver sind als diejenigen im S\u00fcden (80 Minuten), Norden (72 Minuten) und Westen (68 Minuten).<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA India (@pumaindia)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary\">Sport<\/a>\n\t\t\t        <h4>Das indische E-Commerce-Unternehmen Flipkart bringt '1DER by PUMA' auf den Markt, das in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen wurde<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Indiens einheimischer E-Commerce-Marktplatz \"Flipkart\" hat seine Partnerschaft mit uns ausgebaut, um jedem Inder im ganzen Land ein erschwingliches Angebot an modischer Sportbekleidung zur Verf\u00fcgung zu stellen. Die neue Untermarke \"1DER by PUMA\" wurde in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen und ist auf Flipkart, puma.com und in ausgew\u00e4hlten PUMA-Stores erh\u00e4ltlich. Diese Markteinf\u00fchrung markiert auch die 10-j\u00e4hrige Partnerschaft zwischen PUMA und Flipkart, in deren Rahmen Millionen von Kunden im ganzen Land \u00fcber ein wachsendes Netzwerk von Verk\u00e4ufern Zugang zu hochwertigen und stylischen Sportbekleidungsprodukten erhalten haben.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wussten Sie schon? Nur 20% der Erwachsenen in den St\u00e4dten Indiens erf\u00fcllen die Empfehlung der Weltgesundheitsorganisation (WHO), sich mindestens 150 bis 300 Minuten pro Woche k\u00f6rperlich zu bet\u00e4tigen. Das hat unsere Studie in Zusammenarbeit mit dem Analyseunternehmen Nielsen Sports ergeben. Auf Grundlage der Umfrageergebnisse haben wir in Indien die Kampagne \u201cLet There Be Sport\u201d mit Virat Kohli, MC Mary Kom und Sunil Chetri gestartet. Wir wollen die weit verbreitete Meinung hinterfragen, dass Sport vom Lernen ablenkt.<br \/>\nErfahren Sie mehr \u00fcber die Kampagne!<\/p>","protected":false},"author":4,"featured_media":49197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1466,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-49196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":49196,"post_author":"4","post_date":"2023-03-30 07:00:05","post_date_gmt":"2023-03-30 05:00:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","post_title":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","post_excerpt":"Did you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\nFind out more about the campaign!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","to_ping":"","pinged":"","post_modified":"2025-09-19 14:36:50","post_modified_gmt":"2025-09-19 14:36:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=49196","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":49196,"author":"4","date":"2023-03-30 07:00:05","date_gmt":"2023-03-30 05:00:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","title":"Puma India lanciert die Kampagne \"Let There Be Sport\" mit Virat Kohli, MC Mary Kom und Sunil Chetri, um die konventionelle Denkweise im Sport in Frage zu stellen","excerpt":"Wussten Sie das schon? Nur 20% der Erwachsenen im st\u00e4dtischen Indien erf\u00fcllen den von der Weltgesundheitsorganisation (WHO) empfohlenen Index von mindestens 150-300 Minuten k\u00f6rperlicher Aktivit\u00e4t pro Woche. Das hat unser Bericht in Zusammenarbeit mit dem Analyseunternehmen Nielsen Sports ergeben. Auf der Grundlage der Umfrageergebnisse haben wir in Indien die Kampagne \"Let There Be Sport\" mit Virat Kohli, MC Mary Kom und Sunil Chetri gestartet. Wir wollen der weit verbreiteten Meinung entgegentreten, dass Sport eine Ablenkung von den akademischen Aufgaben darstellt.\nErfahren Sie mehr \u00fcber die Kampagne!","status":"publish","password":"","name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","modified":"2025-09-19 14:36:50","modified_gmt":"2025-09-19 14:36:50","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"30. M\u00e4rz 2023 um 05:00","date_local":"30. M\u00e4rz 2023","time_local":"05:00","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","url":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","featured_image":{"width":1140,"height":640,"file":"2023\/03\/Header-let-there-be-sport.jpg","filesize":61266,"sizes":{"medium":{"file":"Header-let-there-be-sport-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7023},"large":{"file":"Header-let-there-be-sport-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":44385},"thumbnail":{"file":"Header-let-there-be-sport-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3807},"medium_large":{"file":"Header-let-there-be-sport-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":28370},"trp-custom-language-flag":{"file":"Header-let-there-be-sport-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":410}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":49197,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg","title":"Header-let-there-be-sport","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/49196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=49196"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/49196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/49197"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=49196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=49196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}