{"id":46186,"date":"2022-12-19T08:14:50","date_gmt":"2022-12-19T07:14:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=46186"},"modified":"2025-09-19T14:39:04","modified_gmt":"2025-09-19T14:39:04","slug":"puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances\/","title":{"rendered":"PUMA kehrt zum dreit\u00e4gigen Sole DXB Festival mit exklusiven Produktvorstellungen und musikalischen Darbietungen zur\u00fcck"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA kehrt mit exklusiven Produktvorstellungen und Musikauftritten zum dreit\u00e4gigen Sole DXB Festival zur\u00fcck.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0003-scaled-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Finden Sie uns auf der Sole DXB<\/h1>\n        <div class=\"articleintro\" >PUMA kehrt zum dreit\u00e4gigen Sole DXB Festival mit exklusiven Produktvorstellungen und musikalischen Darbietungen zur\u00fcck<\/div>\n        <div class=\"date\">19. Dezember 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Returns to the Three Day Sole DXB Festival with Exclusive Product Drops and Musical Performances&quot;, \"text\": &quot;Celebrating fashion, music, visual arts and sports! This December, PUMA returned to the annual youth and contemporary cultural festival Sole DXB. In a three-storey structure offering an immersive brand journey, PUMA launched iconic and exclusive limited-edition products and welcomed global music artists Marwan Pablo and Ari Lennox to the stage.\\nTo connect and celebrate with the community though sport and culture, PUMA gave festivalgoers an unforgettable brand experience. The location offered immersive digital photo experiences and future tech, as well as the PUMA rooftop hangout which posed as the perfect spot to watch headline acts. It was know as the place to be!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-returns-to-the-three-day-sole-dxb-festival-with-exclusive-product-drops-and-musical-performances%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir feiern Mode, Musik, bildende Kunst und Sport! Im Dezember kehrte PUMA zum j\u00e4hrlichen Jugend- und Kulturfestival Sole DXB zur\u00fcck. In einem dreist\u00f6ckigen Geb\u00e4ude, das eine immersive Markenreise bot, stellte PUMA ikonische und exklusive Produkte in limitierter Auflage vor und begr\u00fc\u00dfte die internationalen Musiker Marwan Pablo und Ari Lennox auf der B\u00fchne.<\/span>\n<br\/>Um durch Sport und Kultur eine Verbindung zur Community herzustellen und gemeinsam zu feiern, bot PUMA den Festivalbesuchern ein unvergessliches Markenerlebnis. Der Veranstaltungsort bot immersive digitale Fotoerlebnisse und Zukunftstechnologie sowie den PUMA-Dachterrassen-Treffpunkt, der sich als perfekter Ort erwies, um die Headliner-Acts zu verfolgen. <strong>Es war bekannt als der Ort, an dem man sein musste!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.93046875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0025-scaled-e1671014959628-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.6671875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0058-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.760546875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0021-scaled-e1671014988937-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Das Festival fand vom 9. bis 11. Dezember statt und PUMA bot den Festivalbesuchern eine Show. Wir begr\u00fc\u00dften einige der gr\u00f6\u00dften Hip-Hop- und R&amp;B-K\u00fcnstler der Welt auf unserer B\u00fchne: den \u00e4gyptischen Hip-Hop-K\u00fcnstler, bekannt als \u201eGodfather\u201c oder \u201eTrap\u201c,<strong> Marwan Pablo<\/strong>, und amerikanischer R&amp;B-K\u00fcnstler,<strong> Ari Lennox. <\/strong>Es gab auch DJ-Sets von <strong>Gemischte Gef\u00fchle <\/strong>und <strong>DJ Sotusura<\/strong>, und Influencer wie <strong>@salima.oui<\/strong>, <strong>@marwaalhash<\/strong>, <strong>@thenadinehossam<\/strong>, <strong>@alya.singsz\u00a0<\/strong>und <strong>@upscale_vandal.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Marwan Pablo<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.88174807197943  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/Picture-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Ari Lennox<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.8  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/arilennox-04-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>PUMA bot den Besuchern auch die M\u00f6glichkeit, <strong>ihre eigenen Schuhe entwerfen!<\/strong> Besucher konnten gemeinsam mit unseren internationalen Designern ihre eigene Farbgebung f\u00fcr den RS-X-Schuh entwerfen. <strong>Das beste Design wurde zu einer limitierten Kapselkollektion weiterentwickelt, die exklusiv in der Dubai Mall verkauft wird!\u00a0<\/strong>Wir haben auch eine <strong>T-Shirt-Personalisierung<\/strong> Aktivierung mit lokalen K\u00fcnstlern <strong>Deyaa Rambo<\/strong> \u2013 der auch eine exklusive Auswahl an Kunstwerken f\u00fcr PUMA auf der Sole DXB geschaffen hat.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.4988290398126  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0399-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.837109375  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0454-scaled-e1671029265216-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.844921875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0461-scaled-e1671029308105-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Exklusive Produktneuheiten<\/span>\n<br\/>Auf dem Festival hatten wir exklusive Produkte in limitierter Auflage aus unserem Sortiment. <strong>PUMA X Ami, Archive Remastered und RS-X Kollektionen<\/strong> sich sowohl auf Klassiker als auch auf Neues zu konzentrieren. Die <strong>PUMA x Ami<\/strong> Die Kollektion ist inspiriert von einer neuen \u00c4ra des Erfolgs, die sich nicht an bestimmte Geschlechter, Individuen oder Erscheinungsbilder h\u00e4lt, und von dem Gl\u00fcck, das von den Menschen ausgeht, mit denen man sich umgibt. Die<strong> Archiv \u00fcberarbeitet<\/strong> Die Kollektion feiert das 75-j\u00e4hrige Sporterbe von PUMA, indem sie anderen die M\u00f6glichkeit gibt, ihr eigenes Archiv aufzubauen. Die <strong>RS-X<\/strong> Die Kollektion konzentriert sich auf das Konzept der Revolution und kombiniert kr\u00e4ftige Farben und Muster, die in direktem Zusammenhang mit den traditionellen Laufschuhmodellen von PUMA stehen. Mit ihrer RS-Technologie sind die Schuhe in Funktion und Stil f\u00fcr diejenigen gedacht, die keine Angst haben, <strong>ihre Individualit\u00e4t zum Ausdruck bringen.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevae613890-2bb1-4d71-9307-67863f312c4e\"><\/div>\n    <\/div>\n\t<div id=\"swipe_ae613890-2bb1-4d71-9307-67863f312c4e\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"ae613890-2bb1-4d71-9307-67863f312c4e\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.4988290398126 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0039-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.4988290398126 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0031-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0042-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.4988290398126 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0420-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.4988290398126 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0098-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0099-scaled-1-scaled.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextae613890-2bb1-4d71-9307-67863f312c4e\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cDer einzigartige Stand von PUMA auf der Sole DXB bietet den Besuchern die M\u00f6glichkeit, vollst\u00e4ndig in unsere Markengeschichte und unsere Philosophie \u201dForever Faster\u201c einzutauchen. PUMA schreitet voran, entwickelt sich weiter, w\u00e4chst und schl\u00e4gt ein spannendes neues Kapitel auf. Dies spiegelt sich auch in unserem interaktiven und futuristischen Stand auf der diesj\u00e4hrigen Sole DXB wider.\u201c<\/p>\n<br\/><br\/>Ricardo Amaral, PUMA Teamleiter Marketing GCC<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Die Ausstellung von PUMA ist jedes Jahr einer der meistdiskutierten Orte auf der Sole DXB!<\/strong> PUMA verband Geschichte und Kultur mit Performance und Design und brachte seine <strong>F\u00fcr immer schneller<\/strong> Mantra nach Dubai.<br\/>\n<span class=\"textStyle_intro\">#ForeverFaster<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"SOLEDXB PUMA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OuyQfcvvMrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Seezunge DXB<\/h2>\n<p><a href=\"https:\/\/www.soledxb.com\/\"><span class=\"text-style-2\">Seezunge DXB<\/span><\/a> ist das j\u00e4hrliche Jugend- und zeitgen\u00f6ssische Kulturfestival in Dubai, das Mode, Musik, bildende Kunst und Sport pr\u00e4sentiert. Sole DXB verbindet die globale Community von \u00fcber 150 Marken mit einem stetig wachsenden internationalen Publikum und ist damit die leistungsst\u00e4rkste Plattform f\u00fcr experimentelles Branding im S\u00fcdwesten Asiens und Nordafrika. Das dreit\u00e4gige Festival bietet Live-Musik, Verbraucheraktivierungen von Marken, Workshops, exklusive und limitierte Modekollektionen, Kunstinstallationen, Filmvorf\u00fchrungen und das wettbewerbsintensivste Streetball-Turnier der Region.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Einflussnehmer<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev3ea7a9e6-47e7-4196-ba75-f3a8550dd3d4\"><\/div>\n    <\/div>\n\t<div id=\"swipe_3ea7a9e6-47e7-4196-ba75-f3a8550dd3d4\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"3ea7a9e6-47e7-4196-ba75-f3a8550dd3d4\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0170-1-scaled-scaled-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0316-1-scaled-scaled-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0322-1-scaled-scaled-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0349-1-scaled-scaled-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.6671875 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/arilennox-15-1-scaled-scaled-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext3ea7a9e6-47e7-4196-ba75-f3a8550dd3d4\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cl9Xqi6vAhp\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cl9Xqi6vAhp\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cl9Xqi6vAhp\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Middle East (@pumame)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.4988290398126  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0179-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Heiko Desens, Global Creative Director &amp; Innovation bei PUMA<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.6671875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0142-1-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>READ MORE<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-fast-middle-east-style\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"15559\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"Sole DXB\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/SOLE_DXB_Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Ewig schnell, wie im Nahen Osten<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tIn diesem Dezember nahm PUMA an der wichtigsten Mode- und Designveranstaltung des Nahen Ostens teil: der Sole DXB. Vom 5. bis 7. Dezember zog die Lifestyle-Messe Macher aus allen Ecken der Athleisure-Welt an, um das Wachstum der Branche zu inspirieren und zu f\u00f6rdern.\n\u00a0\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-fast-middle-east-style\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-rs-x-event-celebrates-the-evolution-of-rs-x-with-brand-ambassador-skepta\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"44434\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/11\/ATMOSPHERE-attends-PUMA-RS-X-Event-London-48-scaled-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMAs RS-X Event feiert die Entwicklung von RS-X mit Markenbotschafter Skepta<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tPUMA feierte die Entwicklung des PUMA RS-X und die Ver\u00f6ffentlichung der neuen RS-X \"Revolutionaries\"-Kampagne, mit unserem neuen globalen Botschafter Skepta als Frontmann, bei einem Event im The Outernet in London letzte Woche. Durch ein Eintauchen in die PUMA-Welt mit intensiven, farbenfrohen Visuals war das Event ein unvergessliches Erlebnis! \ud83e\udde9\nDie mit Stars besetzte Veranstaltung bot eine eindringliche Reise in die PUMA-Welt mit Bildern, die vom Boden bis zur Decke reichten, und bot den Teilnehmern einzigartige Cocktails und Canap\u00e9s. Einer der H\u00f6hepunkte der Veranstaltung war der Auftritt von PUMAs kreativem Berater und Designer Skepta, der exklusiv f\u00fcr die G\u00e4ste auftrat!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-rs-x-event-celebrates-the-evolution-of-rs-x-with-brand-ambassador-skepta\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wir feiern Mode, Musik, bildende Kunst und Sport! Im Dezember kehrte PUMA zum j\u00e4hrlichen Jugend- und Kulturfestival Sole DXB zur\u00fcck. In einem dreist\u00f6ckigen Geb\u00e4ude, das eine immersive Markenreise bot, stellte PUMA ikonische und exklusive Produkte in limitierter Auflage vor und begr\u00fc\u00dfte die internationalen Musiker Marwan Pablo und Ari Lennox auf der B\u00fchne.<br \/>\nUm sich mit der Community durch Sport und Kultur zu verbinden und zu feiern, bot PUMA den Festivalbesuchern ein unvergessliches Markenerlebnis. Die Location bot eindringliche digitale Fotoerlebnisse und Zukunftstechnologie sowie den PUMA-Rooftop-Hangout, der der perfekte Ort war, um die Headline-Acts zu sehen. Es war der Place to be!<\/p>","protected":false},"author":16,"featured_media":46187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1722,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-46186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":46186,"post_author":"16","post_date":"2022-12-19 08:14:50","post_date_gmt":"2022-12-19 07:14:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":2560,\"height\":1708,\"file\":\"2022\/12\/IMGE0003-scaled-1-scaled.jpg\",\"filesize\":376685,\"sizes\":{\"medium\":{\"file\":\"IMGE0003-scaled-1-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":8812},\"large\":{\"file\":\"IMGE0003-scaled-1-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":73464},\"thumbnail\":{\"file\":\"IMGE0003-scaled-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3957},\"medium_large\":{\"file\":\"IMGE0003-scaled-1-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":43635},\"1536x1536\":{\"file\":\"IMGE0003-scaled-1-1536x1025.jpg\",\"width\":1536,\"height\":1025,\"mime-type\":\"image\/jpeg\",\"filesize\":151912},\"2048x2048\":{\"file\":\"IMGE0003-scaled-1-2048x1366.jpg\",\"width\":2048,\"height\":1366,\"mime-type\":\"image\/jpeg\",\"filesize\":255156},\"trp-custom-language-flag\":{\"file\":\"IMGE0003-scaled-1-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":426}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"original_image\":\"IMGE0003-scaled-1.jpg\",\"id\":46187,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/12\/IMGE0003-scaled-1-scaled.jpg\",\"title\":\"IMGE0003\",\"aspect_ratio\":1.4988290398126465,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Find us at Sole DXB\",\"content\":\"PUMA Returns to the Three Day Sole DXB Festival with Exclusive Product Drops and Musical Performances\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eCelebrating fashion, music, visual arts and sports! This December, PUMA returned to the annual youth and contemporary cultural festival Sole DXB. In a three-storey structure offering an immersive brand journey, PUMA launched iconic and exclusive limited-edition products and welcomed global music artists Marwan Pablo and Ari Lennox to the stage.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;To connect and celebrate with the community though sport and culture, PUMA gave festivalgoers an unforgettable brand experience. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The festival ran from December 9-11 and PUMA put on a show for the festivalgoers. We welcomed some of the biggest hip hop and R\\u0026amp;amp;B global music artists to our stage: Egyptian hip hop artist known as the Godfather or Trap,\\u0026lt;strong\\u0026gt; Marwan Pablo\\u0026lt;\/strong\\u0026gt;, and American R\\u0026amp;amp;B artist,\\u0026lt;strong\\u0026gt; Ari Lennox. \\u0026lt;\/strong\\u0026gt;There were also DJ sets from \\u0026lt;strong\\u0026gt;Mixed Feelings \\u0026lt;\/strong\\u0026gt;and \\u0026lt;strong\\u0026gt;DJ Sotusura\\u0026lt;\/strong\\u0026gt;, and influencers present such as \\u0026lt;strong\\u0026gt;@salima.oui\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@marwaalhash\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@thenadinehossam\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@alya.singsz\u00a0\\u0026lt;\/strong\\u0026gt;and \\u0026lt;strong\\u0026gt;@upscale_vandal.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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Pablo\",\"Ari Lennox\"],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA also gave visitors the opportunity to \\u0026lt;strong\\u0026gt;design their own shoes!\\u0026lt;\/strong\\u0026gt; Visitors could work with our global designers to create their own colourway of the RS-X shoe. \\u0026lt;strong\\u0026gt;The best design was developed into a limited-edition capsule collection exclusively retailed at The Dubai Mall!\u00a0\\u0026lt;\/strong\\u0026gt;We also held a \\u0026lt;strong\\u0026gt;t-shirt customisation\\u0026lt;\/strong\\u0026gt; activation with local artist \\u0026lt;strong\\u0026gt;Deyaa Rambo\\u0026lt;\/strong\\u0026gt; \u2013 who also created an exclusive selection of artwork for PUMA at Sole DXB.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eExclusive Product Drops\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;At the festival we had exclusive limited-edition product drops from our \\u0026lt;strong\\u0026gt;PUMA X Ami, Archive Remastered and RS-X collections\\u0026lt;\/strong\\u0026gt; to\u00a0focus on the classics as well as new. The \\u0026lt;strong\\u0026gt;PUMA x Ami\\u0026lt;\/strong\\u0026gt; collection draws inspiration from a new era of achievement that does not conform to specific gender, individual or appearance and the happiness that comes from the people you surround yourself with. The\\u0026lt;strong\\u0026gt; Archive Remastered\\u0026lt;\/strong\\u0026gt; collection celebrates PUMA\u2019s 75 years of sport heritage by giving others the chance to build their own archive. The \\u0026lt;strong\\u0026gt;RS-X\\u0026lt;\/strong\\u0026gt; collection focusses on the concept of revolution and mixes bold colours and patterns, directly related to PUMA\u2019s heritage running models. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\u201cPUMA\u2019s unique space at Sole DXB will give people the chance to fully immerse themselves in our brand history and the forever faster mindset we live by. PUMA is pushing forward, moving and growing and entering into an exciting new chapter and this has been reflected throughout our interactive and futuristic space at this year\u2019s Sole DXB.\u201d\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRicardo Amaral, PUMA Team Head Marketing GCC\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PUMA\u2019s exhibition is one of the most talked about spaces each year at Sole DXB!\\u0026lt;\/strong\\u0026gt; Fusing history and culture with performance and design, PUMA brought their \\u0026lt;strong\\u0026gt;Forever Faster\\u0026lt;\/strong\\u0026gt; mantra to Dubai.\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e#ForeverFaster\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022SOLEDXB PUMA\\u0022 width=\\u0022500\\u0022 height=\\u0022281\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/OuyQfcvvMrk?feature=oembed\\u0022 frameborder=\\u00220\\u0022 allow=\\u0022accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0022 referrerpolicy=\\u0022strict-origin-when-cross-origin\\u0022 allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eSole DXB\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.soledxb.com\/\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003eSole DXB\\u003c\/span\\u003e\\u003c\/a\\u003e is the annual youth and contemporary cultural festival in Dubai, featuring fashion, music, visual arts and sports. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The festival ran from December 9-11 and PUMA put on a show for the festivalgoers. We welcomed some of the biggest hip hop and R\\u0026amp;amp;B global music artists to our stage: Egyptian hip hop artist known as the Godfather or Trap,\\u0026lt;strong\\u0026gt; Marwan Pablo\\u0026lt;\/strong\\u0026gt;, and American R\\u0026amp;amp;B artist,\\u0026lt;strong\\u0026gt; Ari Lennox. \\u0026lt;\/strong\\u0026gt;There were also DJ sets from \\u0026lt;strong\\u0026gt;Mixed Feelings \\u0026lt;\/strong\\u0026gt;and \\u0026lt;strong\\u0026gt;DJ Sotusura\\u0026lt;\/strong\\u0026gt;, and influencers present such as \\u0026lt;strong\\u0026gt;@salima.oui\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@marwaalhash\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@thenadinehossam\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;@alya.singsz\u00a0\\u0026lt;\/strong\\u0026gt;and \\u0026lt;strong\\u0026gt;@upscale_vandal.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eExclusive Product Drops\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;At the festival we had exclusive limited-edition product drops from our \\u0026lt;strong\\u0026gt;PUMA X Ami, Archive Remastered and RS-X collections\\u0026lt;\/strong\\u0026gt; to\u00a0focus on the classics as well as new. The \\u0026lt;strong\\u0026gt;PUMA x Ami\\u0026lt;\/strong\\u0026gt; collection draws inspiration from a new era of achievement that does not conform to specific gender, individual or appearance and the happiness that comes from the people you surround yourself with. The\\u0026lt;strong\\u0026gt; Archive Remastered\\u0026lt;\/strong\\u0026gt; collection celebrates PUMA\u2019s 75 years of sport heritage by giving others the chance to build their own archive. The \\u0026lt;strong\\u0026gt;RS-X\\u0026lt;\/strong\\u0026gt; collection focusses on the concept of revolution and mixes bold colours and patterns, directly related to PUMA\u2019s heritage running models. 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