{"id":42386,"date":"2022-10-18T07:00:28","date_gmt":"2022-10-18T05:00:28","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=42386"},"modified":"2025-09-19T14:40:29","modified_gmt":"2025-09-19T14:40:29","slug":"pumas-2022-beanie-campaign-shot-by-award-winning-photographer-angelica-dass-features-own-puma-employees","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/pumas-2022-beanie-campaign-shot-by-award-winning-photographer-angelica-dass-features-own-puma-employees\/","title":{"rendered":"PUMAs M\u00fctzenkampagne 2022, fotografiert von der preisgekr\u00f6nten Fotografin Ang\u00e9lica Dass, zeigt eigene PUMA-Mitarbeiter"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sportstyle<\/a>\/\n PUMA\u00b4s 2022 beanie campaign shot by award-winning photographer Ang\u00e9lica Dass features own PUMA employees\n <\/div>\n<\/div>\n
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Different Together<\/h1>\n
PUMA\u00b4s beanie campaign shot by Ang\u00e9lica Dass<\/div>\n
18. Oktober 2022 <\/div>\n\n
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The press often refers to her as a Latin American arts activist. Award-winning Brazilian photographer Ang\u00e9lica Dass places identity and equality at the heart of her work. PUMA had the great honor to get her on board for our newest beanie campaign. And it gets even better \u2013 like last year, our own employees are the faces of the shooting. \u00a0A total of 40 PUMA employees were photographed, with a strong message behind it. Before the start of our campaign, you now have the opportunity to take an exclusive look at the expressive images.<\/span>\nDo you spot some familiar faces?<\/span>\n\u00a0\nThis beanie campaign is a project of our PUMA Accessories team. CATch up talked to Daniela Molin (General Manager BU Accessories)<\/em> about the importance of diversity in teams.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201cDiversity to me means to embrace the uniqueness of every person.\u00a0For me it\u2019s very inspiring to spend time and work with people from different backgrounds and cultures and embrace their different characters.We can learn so much from each other every day and it is important that I do everything I can to prevent and fight racism and discrimination inside and outside of PUMA. The photographs taken by talented Ang\u00e9lica Dass are meant to symbolize and externalize this message.\u201d<\/span>\nDaniela Molin<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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SIMPLY THE PERFECT FIT FOR EVERYONE!<\/span>\nWith PUMA\u00b4s Autumn\/Winter 2022 beanie campaign we aim to start a conversations about identity and equality. We want to engage in open discourse and ensure that everyone feels they can be themselves. We also make this clear through our BE YOU<\/strong> employee value. It is not just a phrase \u2013 it\u2019s about creating a place where every employee can be who they are. Did you know? 134 nationalities work at PUMA worldwide. Each member of the PUMA Fam is different and brings something amazing to the team \u2026 and they all look beaaaautiful in a PUMA beanie.\nHere\u2019s the proof!<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n
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ART EXHIBITION AT PUMA\u00b4S HQ<\/span>\nThe artist responsible for the campaign images, Ang\u00e9lica Dass, will visit us this week at our headquarters in Herzogenaurach. In a globally streamed talk she will inspire about her art and her drive. She will also open our internal exhibition at PUMA\u00b4s HQ. Here all 40 photographs will be on display. Come by when you have the chance!\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Be on the lookout for the campaign images, the beanie campaign is launching globally soon on puma.com!<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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A post shared by Angelica Dass (@angelicadass)<\/a><\/p><\/div><\/blockquote>