{"id":42218,"date":"2022-09-26T07:48:01","date_gmt":"2022-09-26T05:48:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=42218"},"modified":"2025-09-19T14:41:00","modified_gmt":"2025-09-19T14:41:00","slug":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/","title":{"rendered":"PUMA stattet Mitarbeiter der deutschen Fluggesellschaft Eurowings mit Sneakers aus"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA stattet Mitarbeiter der deutschen Fluggesellschaft Eurowings mit Sneakers aus\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/header-eurowings.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-equips-employees-of-german-airline-eurowings-with-sneakers%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-equips-employees-of-german-airline-eurowings-with-sneakers%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-equips-employees-of-german-airline-eurowings-with-sneakers%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Gem\u00fctlich in der Luft<\/h1>\n        <div class=\"articleintro\" >PUMA stattet Mitarbeiter der deutschen Fluggesellschaft Eurowings mit Sneakers aus<\/div>\n        <div class=\"date\">26. September 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA equips employees of German airline Eurowings with sneakers&quot;, \"text\": &quot;If you\\u2019re flying within Europe, look out for our Smash v2 in the air! \\ud83d\\udc40\\ud83d\\udc5fStarting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees\\u2019 desire for a sporty travel companion. The airline is dubbing the selected Fridays as \\u201cSneaker Flydays\\u201d.\\nCATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria &amp; B2B DACH at PUMA about the project.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-equips-employees-of-german-airline-eurowings-with-sneakers%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-equips-employees-of-german-airline-eurowings-with-sneakers%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wenn Sie innerhalb Europas fliegen, halten Sie Ausschau nach unserem Smash v2 in der Luft! \ud83d\udc40\ud83d\udc5fAb Oktober tragen die Mitarbeiter der deutschen Fluggesellschaft Eurowings jeden ersten Freitag im Monat wei\u00dfe PUMA Smash Sneakers mit dem Eurowings-Logo. Damit m\u00f6chte die Fluggesellschaft der Lufthansa Group nicht nur einen modischen Blickfang bieten, sondern vor allem dem Wunsch der Mitarbeiter nach einem sportlichen Reisebegleiter nachkommen. Die ausgew\u00e4hlten Freitage bezeichnet die Fluggesellschaft als \u2019Sneaker Flydays\u201c.<\/span>\n<br\/>CATch up hat sich mit Gerald Zanon, Key Account Manager Shoe Chains Austria &amp; B2B DACH bei PUMA, \u00fcber das Projekt unterhalten.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Gerald, du bist f\u00fcr unser B2B-Gesch\u00e4ft in der DACH-Region verantwortlich. Hat die Fluggesellschaft uns angesprochen?\u00a0<\/strong><br\/>\n<br\/>Gerald: Ja, Eurowings hat sich an uns gewandt. Sie haben ein anderes Projekt von uns gesehen, das ihnen gefallen hat. Sie haben eines unserer meistverkauften Produkte bestellt \u2013 den PUMA Smash v2.<br\/>\n<br\/><strong>Welche Route m\u00fcssen wir fliegen, um m\u00f6glicherweise unsere PUMA Smash-Schuhe zu sehen?<\/strong><br\/>\n<br\/>Gerald: Ab sofort darf das Kabinenpersonal von Eurowings jeden ersten Freitag im Monat in unseren Sneakers zur Arbeit erscheinen. Dies gilt f\u00fcr Eurowings Deutschland und f\u00fcr Eurowings Europe auf den Strecken nach Mallorca, Stockholm, Salzburg, Prag und Pristina.<br\/>\n<br\/><strong>Sind die Schuhe ma\u00dfgefertigt?<\/strong><br\/>\n<br\/>Gerald: Ja, die Schuhe sind individuell gestaltet. Auf der Zunge und an der Ferse ist das Eurowings-Logo zu sehen. Ansonsten ist der Schuh recht schlicht und komplett wei\u00df.<br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Ist der Schuh im Handel erh\u00e4ltlich?<\/strong><br\/>\n<br\/>Gerald: Nein. Die Schuhe sind exklusiv f\u00fcr die Mitarbeiter der Fluggesellschaft.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Der n\u00e4chste Sneaker Flyday findet am Freitag, den 7. Oktober 2022 statt.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CikbvmaoXJ8\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von Eurowings (@eurowings)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tEurowings ist die Billigfluggesellschaft der Lufthansa Group, die sich auf Direktfl\u00fcge innerhalb Europas spezialisiert hat.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wenn Sie innerhalb Europas fliegen, halten Sie Ausschau nach unserem Smash v2 in der Luft! \ud83d\udc40\ud83d\udc5fAb Oktober tragen die Mitarbeiter der deutschen Fluggesellschaft Eurowings jeden ersten Freitag im Monat wei\u00dfe PUMA Smash Sneakers mit dem Eurowings-Logo. Damit m\u00f6chte die Fluggesellschaft der Lufthansa Group nicht nur einen modischen Blickfang bieten, sondern vor allem dem Wunsch der Mitarbeiter nach einem sportlichen Reisebegleiter nachkommen. Die ausgew\u00e4hlten Freitage bezeichnet die Fluggesellschaft als \u2019Sneaker Flydays\u201c.<br \/>\nCATch up unterhielt sich mit Gerald Zanon, Key Account Manager Shoe Chains Austria &amp; B2B DACH bei PUMA, \u00fcber das Projekt.<\/p>","protected":false},"author":4,"featured_media":42219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":15268,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-42218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":42218,"post_author":"4","post_date":"2022-09-26 07:48:01","post_date_gmt":"2022-09-26 05:48:01","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/09\/header-eurowings.jpg\",\"filesize\":210352,\"sizes\":{\"medium\":{\"file\":\"header-eurowings-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12350},\"large\":{\"file\":\"header-eurowings-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":86945},\"thumbnail\":{\"file\":\"header-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7256},\"medium_large\":{\"file\":\"header-eurowings-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54603},\"trp-custom-language-flag\":{\"file\":\"header-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":436}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42219,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/header-eurowings.jpg\",\"title\":\"header-eurowings\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Cozy in the air\",\"content\":\"PUMA equips employees of German airline Eurowings with sneakers\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIf you\u2019re flying within Europe, look out for our Smash v2 in the air! \ud83d\udc40\ud83d\udc5fStarting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees\u2019 desire for a sporty travel companion. The airline is dubbing the selected Fridays as \u201cSneaker Flydays\u201d.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;CATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria \\u0026amp;amp; B2B DACH at PUMA about the project.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings.jpg\",\"filesize\":499354,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12267},\"large\":{\"file\":\"gallery-eurowings-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96642},\"thumbnail\":{\"file\":\"gallery-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6892},\"medium_large\":{\"file\":\"gallery-eurowings-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57400},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42220,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings.jpg\",\"title\":\"gallery-eurowings\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings.jpg\",\"filesize\":499354,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12267},\"large\":{\"file\":\"gallery-eurowings-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96642},\"thumbnail\":{\"file\":\"gallery-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6892},\"medium_large\":{\"file\":\"gallery-eurowings-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57400},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42220,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings.jpg\",\"title\":\"gallery-eurowings\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Gerald, you are responsible for our B2B business in the DACH region. Did the airline approach us?\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: Yes, Eurowings reached out to us. They have seen another project of us which they liked. They ordered one of our top sellers \u2013 the PUMA Smash v2.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Which route do we have to fly to possibly see our PUMA Smash shoes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: From now on, the Eurowings cabin crew is allowed to show up for work wearing our sneakers every first Friday of the month. This applies to Eurowings Germany and to Eurowings Europe on the routes to Mallorca, Stockholm, Salzburg, Prague and Pristina.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are the shoes custom-made?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: Yes, the shoes are customized. On the tongue of the shoe and on the heel you can see the Eurowings logo. Otherwise, the shoe is quite clean and completely white.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings2.jpg\",\"filesize\":271497,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7478},\"large\":{\"file\":\"gallery-eurowings2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44671},\"thumbnail\":{\"file\":\"gallery-eurowings2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4000},\"medium_large\":{\"file\":\"gallery-eurowings2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":29369},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42232,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings2.jpg\",\"title\":\"gallery-eurowings2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings2.jpg\",\"filesize\":271497,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7478},\"large\":{\"file\":\"gallery-eurowings2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44671},\"thumbnail\":{\"file\":\"gallery-eurowings2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4000},\"medium_large\":{\"file\":\"gallery-eurowings2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":29369},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42232,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings2.jpg\",\"title\":\"gallery-eurowings2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Is the shoe available for purchase?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: No. The shoes are exclusive for the employees of the airline.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThe next Sneaker Flyday will take place on Friday, October 7, 2022.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CikbvmaoXJ8\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by Eurowings (@eurowings)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2022\/09\/sidebar-eurowings.jpg\",\"filesize\":260050,\"sizes\":{\"medium\":{\"file\":\"sidebar-eurowings-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17030},\"large\":{\"file\":\"sidebar-eurowings-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":124103},\"thumbnail\":{\"file\":\"sidebar-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7164},\"trp-custom-language-flag\":{\"file\":\"sidebar-eurowings-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":357}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42221,\"alt\":\"\",\"caption\":\"Eurowings is Lufthansa Group\u2019s budget airline, specialising in direct flights within Europe.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings.jpg\",\"title\":\"sidebar-eurowings\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2022\/09\/sidebar-eurowings-2.jpg\",\"filesize\":290846,\"sizes\":{\"medium\":{\"file\":\"sidebar-eurowings-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":14460},\"large\":{\"file\":\"sidebar-eurowings-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":115840},\"thumbnail\":{\"file\":\"sidebar-eurowings-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7324},\"trp-custom-language-flag\":{\"file\":\"sidebar-eurowings-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":370}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42222,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings-2.jpg\",\"title\":\"sidebar-eurowings-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[true,false],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/-->","post_title":"PUMA equips employees of German airline Eurowings with sneakers","post_excerpt":"If you\u2019re flying within Europe, look out for our Smash v2 in the air! \ud83d\udc40\ud83d\udc5fStarting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees\u2019 desire for a sporty travel companion. The airline is dubbing the selected Fridays as \u201cSneaker Flydays\u201d.\nCATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria & B2B DACH at PUMA about the project.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","to_ping":"","pinged":"","post_modified":"2025-09-19 14:41:00","post_modified_gmt":"2025-09-19 14:41:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=42218","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":42218,"author":"4","date":"2022-09-26 07:48:01","date_gmt":"2022-09-26 05:48:01","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/09\/header-eurowings.jpg\",\"filesize\":210352,\"sizes\":{\"medium\":{\"file\":\"header-eurowings-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12350},\"large\":{\"file\":\"header-eurowings-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":86945},\"thumbnail\":{\"file\":\"header-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7256},\"medium_large\":{\"file\":\"header-eurowings-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54603},\"trp-custom-language-flag\":{\"file\":\"header-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":436}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42219,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/header-eurowings.jpg\",\"title\":\"header-eurowings\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Cozy in the air\",\"content\":\"PUMA equips employees of German airline Eurowings with sneakers\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIf you\u2019re flying within Europe, look out for our Smash v2 in the air! \ud83d\udc40\ud83d\udc5fStarting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees\u2019 desire for a sporty travel companion. The airline is dubbing the selected Fridays as \u201cSneaker Flydays\u201d.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;CATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria \\u0026amp;amp; B2B DACH at PUMA about the project.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings.jpg\",\"filesize\":499354,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12267},\"large\":{\"file\":\"gallery-eurowings-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96642},\"thumbnail\":{\"file\":\"gallery-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6892},\"medium_large\":{\"file\":\"gallery-eurowings-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57400},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42220,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings.jpg\",\"title\":\"gallery-eurowings\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings.jpg\",\"filesize\":499354,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12267},\"large\":{\"file\":\"gallery-eurowings-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96642},\"thumbnail\":{\"file\":\"gallery-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6892},\"medium_large\":{\"file\":\"gallery-eurowings-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57400},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42220,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings.jpg\",\"title\":\"gallery-eurowings\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Gerald, you are responsible for our B2B business in the DACH region. Did the airline approach us?\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: Yes, Eurowings reached out to us. They have seen another project of us which they liked. They ordered one of our top sellers \u2013 the PUMA Smash v2.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Which route do we have to fly to possibly see our PUMA Smash shoes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: From now on, the Eurowings cabin crew is allowed to show up for work wearing our sneakers every first Friday of the month. This applies to Eurowings Germany and to Eurowings Europe on the routes to Mallorca, Stockholm, Salzburg, Prague and Pristina.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are the shoes custom-made?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: Yes, the shoes are customized. On the tongue of the shoe and on the heel you can see the Eurowings logo. Otherwise, the shoe is quite clean and completely white.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings2.jpg\",\"filesize\":271497,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7478},\"large\":{\"file\":\"gallery-eurowings2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44671},\"thumbnail\":{\"file\":\"gallery-eurowings2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4000},\"medium_large\":{\"file\":\"gallery-eurowings2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":29369},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42232,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings2.jpg\",\"title\":\"gallery-eurowings2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2022\/09\/gallery-eurowings2.jpg\",\"filesize\":271497,\"sizes\":{\"medium\":{\"file\":\"gallery-eurowings2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":7478},\"large\":{\"file\":\"gallery-eurowings2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44671},\"thumbnail\":{\"file\":\"gallery-eurowings2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4000},\"medium_large\":{\"file\":\"gallery-eurowings2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":29369},\"trp-custom-language-flag\":{\"file\":\"gallery-eurowings2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42232,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/gallery-eurowings2.jpg\",\"title\":\"gallery-eurowings2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Is the shoe available for purchase?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Gerald: No. The shoes are exclusive for the employees of the airline.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThe next Sneaker Flyday will take place on Friday, October 7, 2022.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CikbvmaoXJ8\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by Eurowings (@eurowings)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2022\/09\/sidebar-eurowings.jpg\",\"filesize\":260050,\"sizes\":{\"medium\":{\"file\":\"sidebar-eurowings-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17030},\"large\":{\"file\":\"sidebar-eurowings-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":124103},\"thumbnail\":{\"file\":\"sidebar-eurowings-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7164},\"trp-custom-language-flag\":{\"file\":\"sidebar-eurowings-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":357}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42221,\"alt\":\"\",\"caption\":\"Eurowings is Lufthansa Group\u2019s budget airline, specialising in direct flights within Europe.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings.jpg\",\"title\":\"sidebar-eurowings\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2022\/09\/sidebar-eurowings-2.jpg\",\"filesize\":290846,\"sizes\":{\"medium\":{\"file\":\"sidebar-eurowings-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":14460},\"large\":{\"file\":\"sidebar-eurowings-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":115840},\"thumbnail\":{\"file\":\"sidebar-eurowings-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7324},\"trp-custom-language-flag\":{\"file\":\"sidebar-eurowings-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":370}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":42222,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/sidebar-eurowings-2.jpg\",\"title\":\"sidebar-eurowings-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[true,false],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/-->","title":"PUMA stattet Mitarbeiter der deutschen Fluggesellschaft Eurowings mit Sneakers aus","excerpt":"Wenn du innerhalb Europas fliegst, halte Ausschau nach unserem Smash v2 in der Luft! \ud83d\udc40\ud83d\udc5fAb Oktober tragen die Mitarbeiter der deutschen Fluggesellschaft Eurowings an jedem ersten Freitag im Monat wei\u00dfe PUMA Smash-Sneaker mit Eurowings-Logo. Damit will die Airline aus dem Lufthansa-Konzern nicht nur f\u00fcr einen modischen Blickfang sorgen, sondern vor allem den Wunsch der Mitarbeiter nach einem sportlichen Reisebegleiter erf\u00fcllen. Die ausgew\u00e4hlten Freitage werden von der Airline als Sneaker Flydays\" betitelt.\nCATch up hat sich mit Gerald Zanon, Key Account Manager Shoe Chains Austria &amp; B2B DACH bei PUMA \u00fcber das Projekt unterhalten.","status":"publish","password":"","name":"puma-r\u00fcstet-mitarbeiter-der-deutschen-fluggesellschaft-eurowings-mit-schuhen aus","modified":"2025-09-19 14:41:00","modified_gmt":"2025-09-19 14:41:00","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"26. September 2022 um 05:48","date_local":"26. September 2022","time_local":"05:48","slug":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/","featured_image":{"width":1140,"height":640,"file":"2022\/09\/header-eurowings.jpg","filesize":210352,"sizes":{"medium":{"file":"header-eurowings-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":12350},"large":{"file":"header-eurowings-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":86945},"thumbnail":{"file":"header-eurowings-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7256},"medium_large":{"file":"header-eurowings-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":54603},"trp-custom-language-flag":{"file":"header-eurowings-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":436}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":42219,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/header-eurowings.jpg","title":"header-eurowings","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA equips employees of German airline Eurowings with sneakers","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/42218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=42218"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/42218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/42219"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=42218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=42218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}