{"id":38221,"date":"2022-06-10T19:13:51","date_gmt":"2022-06-10T17:13:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=38221"},"modified":"2025-09-26T13:11:31","modified_gmt":"2025-09-26T13:11:31","slug":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award\/","title":{"rendered":"PUMAs BMW M Motorsport-Linie gewinnt Licensing International Excellence Award"},"content":{"rendered":"\n
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\n Startseite<\/a>\/\n Sport<\/a>\/ Die BMW M Motorsport-Linie von PUMA gewinnt den Licensing International Excellence Award\n <\/div>\n<\/div>\n
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PUMA x BMW M Motorsport gewinnt Licensing Excellence Award<\/h1>\n
PUMAs BMW M Motorsport-Linie gewinnt Licensing International Excellence Award<\/div>\n
10. Juni 2022 <\/div>\n\n
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Wir freuen uns, Ihnen mitteilen zu k\u00f6nnen, dass PUMA X BMW M Motorsport einen Licensing Excellence Award f\u00fcr das beste Lizenzprodukt gewonnen hat. Die \u00dcbertragung von BMW M Motorsport von der Rennstrecke auf die Stra\u00dfe f\u00fchrte 2021 zu Rekordums\u00e4tzen und einer hohen Markenbekanntheit f\u00fcr PUMA. Wir versuchen, mit der Kollektion st\u00e4ndig neue Ma\u00dfst\u00e4be zu setzen, um DIE STRASSEN ZU DOMINIEREN und LEGENDEN ZU FEIERN. Dies wurde nun von Licensing International anerkannt und wir haben in der Kategorie \u201cBekleidung oder Accessoires f\u00fcr eine Unternehmensmarke\u201d gewonnen.<\/span>\n
Der Preis w\u00fcrdigt Innovation und Kreativit\u00e4t in der Art und Weise, wie Marken Lizenzen nutzen, um ihre Ziele zu erreichen, wie Lizenznehmer diese Produkte entwickeln und auf den Markt bringen und wie Einzelh\u00e4ndler Lizenzen in ihren Regalen kreativ in Szene setzen. <\/span><\/div>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Wir sind stolz darauf, zu den 25 Preistr\u00e4gern zu geh\u00f6ren. Diese wurden aus 165 Finalisten aus aller Welt ausgew\u00e4hlt. Mehr als 800 Beitr\u00e4ge gingen ein, die von einer internationalen Fachjury ausgew\u00e4hlt und von Mitgliedern der gesamten Lizenzbranche bewertet wurden.\nWas f\u00fcr eine fantastische Erfolgsgeschichte!<\/em>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Ein frischer Retro-Ansatz<\/h4>\n\t\t\t
\n\t\t\t\tMit unserer BMW M Motorsport Herbst\/Winter '21 Kollektion tauchen wir tiefer in die Geschichte des Motorsports ein. Die Design-Inspiration reicht vom ikonischen BMW M1 Procar bis hin zum Look historischer Rennanz\u00fcge f\u00fcr M\u00e4nner und Frauen.\n\n\t\t\t<\/div>\n\t\t\tStory lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Wir freuen uns, Ihnen mitteilen zu k\u00f6nnen, dass PUMA X BMW M Motorsport einen Licensing Excellence Award f\u00fcr das beste Lizenzprodukt gewonnen hat. Die \u00dcbertragung von BMW M Motorsport von der Rennstrecke auf die Stra\u00dfe f\u00fchrte 2021 zu Rekordums\u00e4tzen und einer hohen Markenbekanntheit f\u00fcr PUMA. Wir versuchen, mit der Kollektion st\u00e4ndig neue Ma\u00dfst\u00e4be zu setzen, um DIE STRASSEN ZU DOMINIEREN und LEGENDEN ZU FEIERN. Dies wurde nun von Licensing International anerkannt und wir haben in der Kategorie \u201cBekleidung oder Accessoires f\u00fcr eine Unternehmensmarke\u201d gewonnen.
\nDer Preis w\u00fcrdigt Innovation und Kreativit\u00e4t in der Art und Weise, wie Marken Lizenzen nutzen, um ihre Ziele zu erreichen, wie Lizenznehmer diese Produkte entwickeln und auf den Markt bringen und wie Einzelh\u00e4ndler Lizenzen in ihren Regalen kreativ in Szene setzen.
\n\u00a0<\/p>","protected":false},"author":4,"featured_media":38230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1902,"meta-headline":"PUMA x BMW M Motorsport wins Licensing Excellence Award","footnotes":""},"categories":[18],"class_list":["post-38221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":38221,"post_author":"4","post_date":"2022-06-10 19:13:51","post_date_gmt":"2022-06-10 17:13:51","post_content":"","post_title":"PUMA\u00b4s BMW M Motorsport line wins Licensing International Excellence Award","post_excerpt":"We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. Bringing BMW M Motorsport from the track to the street culminated in record breaking sales and brand heat for PUMA in 2021. We are trying to constantly push the envelope with the the collection and to DOMINATE THE STREETS and CELEBRATE LEGENDS. This got recognised now by\u00a0Licensing International and we won in\u00a0category \u201cApparel or Accessory for a Corporate Brand\u201d.\nThe award honors innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves. \n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","to_ping":"","pinged":"","post_modified":"2025-09-26 13:11:31","post_modified_gmt":"2025-09-26 13:11:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=38221","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":38221,"author":"4","date":"2022-06-10 19:13:51","date_gmt":"2022-06-10 17:13:51","content":"","title":"PUMAs BMW M Motorsport-Linie gewinnt Licensing International Excellence Award","excerpt":"Wir freuen uns, Ihnen mitteilen zu k\u00f6nnen, dass PUMA X BMW M Motorsport einen Licensing Excellence Award f\u00fcr das beste Lizenzprodukt gewonnen hat. BMW M Motorsport von der Rennstrecke auf die Stra\u00dfe zu bringen, hat PUMA im Jahr 2021 rekordverd\u00e4chtige Verkaufszahlen und Markenerfolge beschert. Wir versuchen, mit der Kollektion st\u00e4ndig neue Ma\u00dfst\u00e4be zu setzen, um die Stra\u00dfen zu beherrschen und Legenden zu feiern. Dies wurde nun von Licensing International anerkannt und wir haben in der Kategorie \"Apparel or Accessory for a Corporate Brand\" gewonnen.\nDer Preis w\u00fcrdigt Innovation und Kreativit\u00e4t in der Art und Weise, wie Marken Lizenzen nutzen, um ihre Ziele zu erreichen, wie Lizenznehmer diese Produkte entwickeln und auf den Markt bringen und wie Einzelh\u00e4ndler Lizenzen in ihren Regalen kreativ in Szene setzen. \n\u00a0","status":"publish","password":"","name":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","modified":"2025-09-26 13:11:31","modified_gmt":"2025-09-26 13:11:31","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"10. Juni 2022 um 17:13","date_local":"10. Juni 2022","time_local":"17:13","slug":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","url":"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award\/","featured_image":{"width":1140,"height":640,"file":"2022\/06\/Header-motorsport.jpg","filesize":326533,"sizes":{"medium":{"file":"Header-motorsport-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":18417},"large":{"file":"Header-motorsport-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":141879},"thumbnail":{"file":"Header-motorsport-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8602},"medium_large":{"file":"Header-motorsport-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":90131},"trp-custom-language-flag":{"file":"Header-motorsport-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":428}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":38230,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/Header-motorsport.jpg","title":"Header-motorsport","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA x BMW M Motorsport wins Licensing Excellence Award","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/38221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=38221"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/38221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/38230"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=38221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=38221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}