{"id":36664,"date":"2022-04-29T10:34:18","date_gmt":"2022-04-29T08:34:18","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36664"},"modified":"2025-09-19T14:44:17","modified_gmt":"2025-09-19T14:44:17","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","title":{"rendered":"PUMA LAUNCHES &#8220;FOR ALL TIME&#8221; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA STARTET \u201cFOR ALL TIME\u201d, EINE GLOBALE PLATTFORM F\u00dcR KLASSIKER MIT KULTURELLEN IKONEN\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >F\u00dcR IMMER<\/h1>\n        <div class=\"articleintro\" >EINE GLOBALE PLATTFORM F\u00dcR KLASSIKER <\/div>\n        <div class=\"date\">29. April 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES \\&quot;FOR ALL TIME\\&quot; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE&quot;, \"text\": &quot;FOR ALL TIME! This year we will be highlighting PUMA\\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \\u2018FOR ALL TIME\\u2019 campaign will communicate PUMA\\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">F\u00dcR ALLE ZEIT! In diesem Jahr werden wir PUMAs Verm\u00e4chtnis als klassische Sneakermarke hervorheben, indem wir einer ausgew\u00e4hlten Gruppe kultureller Pers\u00f6nlichkeiten die entscheidende Frage stellen: Was ist ein Klassiker? Unsere 'FOR ALL TIME'-Kampagne wird PUMAs klassische Sneaker wie den Suede und andere Produkte kommunizieren, indem sie inspirierende Geschichten von ikonischen Kulturschaffenden erz\u00e4hlt, die den Sneaker-Sport in den letzten 50 Jahren gepr\u00e4gt haben.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Wir arbeiten mit dem Kreativdirektor von Basketball and Classics, JAY-Z, und Emory Jones von Roc Nation als ausf\u00fchrende Produzenten von \u201c<strong>Das Kollektiv,<\/strong>\u201dEin Team aus Kreativen, Influencern und Storytellern, die in ihren jeweiligen Bereichen einen zeitlosen Einfluss hatten. Jedes Mitglied von The Collective wird <strong>Verschiedene klassische PUMA Sneaker-Modelle mit Interviews, kreativen Inhalten und Produktdesigns hervorheben<\/strong> die dazu beitragen, sowohl zu definieren, was es bedeutet, ein Klassiker zu sein, als auch, was es bedeutet, zeitlosen Einfluss zu haben. \u00a0<br\/>\n<br\/>Als Schl\u00fcsselelement des Projekts wird jedes Mitglied von The Collective <strong>Handverlesen: ein aufstrebendes Mitglied der n\u00e4chsten Generation baldiger klassischer Influencer<\/strong> innerhalb ihrer Fachgebiete und unterst\u00fctzen ihre Arbeit und Entwicklung mit einer finanziellen F\u00f6rderung sowie Mentoring und Werbeunterst\u00fctzung. Wir werden diese neuen Mitglieder des Kollektivs hervorheben und diejenigen ins Rampenlicht r\u00fccken, die sehr wohl die \u201cKlassiker\u201d von morgen werden k\u00f6nnten.\u00a0<br\/>\n<br\/>In den n\u00e4chsten 8 Monaten wird The Collective <strong>ihre pers\u00f6nlichen Geschichten \u00fcber Wachstum und Entwicklung teilen<\/strong>, und gleichzeitig die Geschichte ihres pers\u00f6nlich ausgew\u00e4hlten Collective-Mitglieds erz\u00e4hlen. Jeden Monat werden wir neue Inhalte \u00fcber Werbung, Webinhalte und soziale Medien ver\u00f6ffentlichen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">N\u00e4chstes Jahr feiern wir unser 75-j\u00e4hriges Jubil\u00e4um!<\/span>\n<br\/>\nPUMA blickt auf eine 75-j\u00e4hrige Geschichte zur\u00fcck, in der das Unternehmen Beziehungen zu einigen der einflussreichsten Pers\u00f6nlichkeiten aus Sport, Musik, Mode und Unternehmertum aufgebaut hat. June Ambrose hat Hip-Hop in die Welt der Luxusmode integriert und damit einen Stil f\u00fcr die 90er und 00er Jahre gepr\u00e4gt, Hype Williams hat Hip-Hop mit seinen bahnbrechenden Musikvideos in Kunst verwandelt, Emory Jones ist ein Vision\u00e4r in Sachen Business und Branding, Lenny Santiago hat die Portr\u00e4tfotografie neu definiert, Rhuigi stellte die Traditionen der amerikanischen Streetwear in Frage, Dapper Dan definierte die Logomanie, bevor sie einen Namen hatte, und Mike Camargo bringt die Community zu den Massen \u2013 das Kollektiv kann auf mehr als 30 Jahre kulturellen Einfluss zur\u00fcckblicken, der den Zugang f\u00fcr kommende Generationen erweitert hat.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Bleiben Sie dran f\u00fcr mehr!<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Lernen Sie \u201cThe Collective\u201d kennen\u201d<\/h2>\n<p><span data-contrast=\"auto\">Das Kollektiv besteht aus: Emory Jones von Roc Nation, der preisgekr\u00f6nten Designerin und PUMA Creative Director June Ambrose, dem Harlem-Modeinnovator Dapper Dan, dem ausgezeichneten Regisseur und Videografen Hype Williams, dem NBA Hall of Famer und PUMA-Botschafter Walt Clyde Frazier, dem RHUDE-Designer Rhuigi Villase\u00f1or, dem Kreativberater und Gr\u00fcnder von Upscale Vandal, Mike Camargo und der legend\u00e4re Fotograf Lenny Santiago, der als Visual Director of Still Photography f\u00fcr die Kampagne verantwortlich ist.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559740\":288}\">\u00a0<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>F\u00dcR IMMER<\/h2>\n<p>Alle Informationen zur Plattform FOR ALL TIME finden Sie hier. <a href=\"https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\"><span class=\"text-style-2\">hier<\/span><\/a>.<\/p>\n<p><span data-contrast=\"auto\">Es wird Inhalte und Gespr\u00e4che mit <em>Das Kollektiv<\/em> neben den YouTube-Videos mit Mitgliedern der Kampagne <a href=\"https:\/\/youtu.be\/NFE_vzpE4pU\"><span class=\"text-style-2\">hier<\/span><\/a>.<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/sidebar-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>F\u00dcR ALLE ZEIT! In diesem Jahr werden wir PUMAs Verm\u00e4chtnis als klassische Sneakermarke hervorheben, indem wir einer ausgew\u00e4hlten Gruppe kultureller Pers\u00f6nlichkeiten die entscheidende Frage stellen: Was ist ein Klassiker? Unsere 'FOR ALL TIME'-Kampagne wird PUMAs klassische Sneaker wie den Suede und andere Produkte kommunizieren, indem sie inspirierende Geschichten von ikonischen Kulturschaffenden erz\u00e4hlt, die den Sneaker-Sport in den letzten 50 Jahren gepr\u00e4gt haben.<\/p>","protected":false},"author":4,"featured_media":36665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1146,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-36664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":36664,"post_author":"4","post_date":"2022-04-29 10:34:18","post_date_gmt":"2022-04-29 08:34:18","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","post_title":"PUMA LAUNCHES \"FOR ALL TIME\" A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","post_excerpt":"FOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","to_ping":"","pinged":"","post_modified":"2025-09-19 14:44:17","post_modified_gmt":"2025-09-19 14:44:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=36664","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":36664,"author":"4","date":"2022-04-29 10:34:18","date_gmt":"2022-04-29 08:34:18","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","title":"PUMA LANCIERT \"FOR ALL TIME\", EINE GLOBALE KLASSIK-PLATTFORM MIT IKONEN DER KULTUR","excerpt":"F\u00dcR ALLE ZEIT! In diesem Jahr werden wir PUMAs Verm\u00e4chtnis als klassische Sneakermarke hervorheben, indem wir einer ausgew\u00e4hlten Gruppe kultureller Pers\u00f6nlichkeiten die entscheidende Frage stellen: Was ist ein Klassiker? Unsere 'FOR ALL TIME'-Kampagne wird PUMAs klassische Sneaker wie den Suede und andere Produkte kommunizieren, indem sie inspirierende Geschichten von ikonischen Kulturschaffenden erz\u00e4hlt, die den Sneaker-Sport in den letzten 50 Jahren gepr\u00e4gt haben.","status":"publish","password":"","name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","modified":"2025-09-19 14:44:17","modified_gmt":"2025-09-19 14:44:17","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"29. April 2022 um 08:34","date_local":"29. April 2022","time_local":"08:34","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-For-all-time.jpg","filesize":574642,"sizes":{"medium":{"file":"Header-For-all-time-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":13452},"large":{"file":"Header-For-all-time-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":118499},"thumbnail":{"file":"Header-For-all-time-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7731},"medium_large":{"file":"Header-For-all-time-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":71743},"trp-custom-language-flag":{"file":"Header-For-all-time-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":443}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36665,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg","title":"Header-For-all-time","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA LAUNCHES \u201cFOR ALL TIME\u201d A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/36664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=36664"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/36664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/36665"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=36664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=36664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}