{"id":36058,"date":"2022-04-14T09:20:38","date_gmt":"2022-04-14T07:20:38","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36058"},"modified":"2025-09-19T14:44:31","modified_gmt":"2025-09-19T14:44:31","slug":"interview-with-puma-lead-designers-about-the-popular-mayze-silhouette","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/","title":{"rendered":"Interview mit PUMAs Lead Designern \u00fcber die beliebte Mayze-Silhouette"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Interview mit PUMAs Lead Designern \u00fcber die beliebte Mayze-Silhouette\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Mayze Lth Pop\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header3.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Einfach A-Mayze-ing<\/h1>\n        <div class=\"articleintro\" >PUMAs Lead Designer sprechen \u00fcber die neue Mayze Lth Pop <\/div>\n        <div class=\"date\">14. April 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Interview with PUMA Lead Designers about the popular Mayze silhouette&quot;, \"text\": &quot;Taking inspiration from the streets and the SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) &amp; Andrea Garc\\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Inspiriert von der Stra\u00dfe und dem SUEDE, verf\u00fcgen diese Turnschuhe \u00fcber eine gestapelte Gummisohle, um ihnen einen kantigen, geschichteten Look zu verleihen. Erh\u00f6hen Sie Ihren Stil mit Mayze! CATch Up sprach mit zwei der f\u00fchrenden Designer, Hyon Park (Lead Designer Sportstyle Footwear) &amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) \u00fcber den Designprozess der beliebten Silhouette und die Inspiration dahinter.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Es ist immer wieder eine Freude zu sehen, wie meine Entw\u00fcrfe zum Leben erweckt werden - von der ersten Skizze bis zu den wundersch\u00f6nen Kampagnenbildern am Ende.<\/p>\n<br\/><br\/>Hyon Park, Chefdesigner Sportstyle-Schuhe<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><strong class=\"textStyle_description\">\u00dcBER DIE MAYZE...<\/strong>\n<br\/><strong>Hyon, was war Ihre Inspiration f\u00fcr das Design der Mayze?\n<\/strong><br\/>\n<br\/>Hyon Park: Die Hauptinspiration ist PUMAs Ikone \u2018SUEDE\u2019. Ich habe versucht, der Ikone einen neuen Look zu geben, indem ich die heutige Generation verstanden habe: Sie wagt es, mit Regeln und Traditionen zu brechen. Nach dem gro\u00dfen Erfolg des Creeper-Styles von PUMA x Fenty kann dieses Modell die Neuinterpretation von PUMAs charakteristischen Plattformen f\u00fcr heute sein.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Wie verlief der Entwurfsprozess? Sind Sie stolz auf das Ergebnis und die Marktresonanz?<\/strong><br\/>\n<br\/>Hyon Park: Ja. Ich freue mich sehr \u00fcber die Resonanz auf dem Markt. Beim Designprozess habe ich damit begonnen, die Elemente zu verstehen, aus denen der \u2018SUEDE\u2019 besteht. Es gab St\u00e4be, Texturen und Diamantgriffe auf den Werkzeugen. Ich habe mit den Gr\u00f6\u00dfenverh\u00e4ltnissen aller Elemente des SUEDE gespielt und sie f\u00fcr den neuen Look \u00fcbertrieben.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Wann haben Sie Ihre ersten Schritte im Design gemacht und seit wann arbeiten Sie f\u00fcr PUMA?<\/strong><br\/>\n<br\/>Hyon Park: Ich habe urspr\u00fcnglich Damenmode am Central Saint Martins in London studiert. F\u00fcr meine Abschlusskollektion entwarf ich eine von L\u00e4ufern inspirierte Couture-Sportbekleidungskollektion, und das brachte mich auf die Leidenschaft f\u00fcr Sportbekleidung. Nach der Schule begann ich meine erste berufliche Laufbahn als Schuhdesignerin und bin seitdem mit dem Design von Schuhen sehr zufrieden. Mein Wissen und mein Interesse an Mode sind eine meiner St\u00e4rken, wenn es darum geht, die Produkte bei PUMA zu entwerfen, da wir eine sehr modebewusste Sportbekleidungsmarke sind. Ich habe im April 2018 angefangen, f\u00fcr PUMA zu arbeiten.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Haben Sie ein Lieblingsdesign oder ein Design, auf das Sie besonders stolz sind?<\/strong><br\/>\n<br\/>Hyon Park: Ich pers\u00f6nlich mag die Fashion Warrior-Serie (Kyron, Hedra, Eris und Centaur), weil sie eine sehr konzeptionelle Erz\u00e4hlung durch die Franchise hat. Ich mag auch den PUMA Rise, weil es einfach mein erster Schuh mit einer guten Marketingunterst\u00fctzung war, seit ich bei PUMA arbeite. Es ist immer ein Vergn\u00fcgen zu sehen, wie meine Entw\u00fcrfe zum Leben erweckt werden - von der allerersten Skizze bis zu den wundersch\u00f6nen Kampagnenbildern am Ende.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:2.0323014804845  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery3-1-e1649747935116.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.7790132036136  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/3-01-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.7790132036136  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/3-02-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">\u00dcber die neue Farbvariante: Mayze Lth Pop<\/strong>\n<br\/><strong>Was war die Inspiration f\u00fcr die neue Farbvariante der Mayze, die von Popstar Dua Lipa getragen wird?<\/strong><br\/>\n<br\/>Andrea Garcia: Die Inspiration f\u00fcr diese neue Farbgebung war es, mit saisonalen Farbpops und durchsichtigen TPU-Details an der Ferse, der Zwischensohle und der Zunge etwas mehr Farbe ins Spiel zu bringen. Diese auff\u00e4llige Silhouette passt perfekt zu dem Popstar Dua Lipa.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Dua Lipa und die Mayze Lth Pop<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/gFkZHx_HxVc\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/gFkZHx_HxVc<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/gFkZHx_HxVc\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Andere Designs von Hyon<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipepreva0c6a93a-5eb7-42c9-a7d7-844c4cf52b9a\"><\/div>\n    <\/div>\n\t<div id=\"swipe_a0c6a93a-5eb7-42c9-a7d7-844c4cf52b9a\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"a0c6a93a-5eb7-42c9-a7d7-844c4cf52b9a\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/GalleryDesigns2.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/GalleryDesigns.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery4.png);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenexta0c6a93a-5eb7-42c9-a7d7-844c4cf52b9a\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">HYON PARK, LEITENDER DESIGNER SPORTSTYLE SCHUHWERK<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.55629139072848  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Andrea Garcia, Teamhead Design Sportstyle Footwear<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.55629139072848  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/2Gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>DUA LIPA'S ERSTE SOLO KAMPAGNE MIT PUMA ZUR VER\u00d6FFENTLICHUNG DES MAYZE-SNEAKERS<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Wir haben unsere erste Kampagne mit dem internationalen Popstar Dua Lipa ver\u00f6ffentlicht, die von Modefotograf Mario Sorrenti aufgenommen wurde. Dua tr\u00e4gt den neuesten Sneaker, Mayze - ein PUMA-Design - mit einem k\u00fchnen und kantigen Look im Sinn.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" \n\t\t\t\t\t\t\t\t\t    id=\"32696\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-Dua.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>DIE NEUE KAPSEL VON PUMA UND DUA LIPA 'FLUTUR' IST BALD ERH\u00c4LTLICH<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \"Flutur\" ist der Name der ersten Produktkooperation zwischen PUMA und dem globalen Pop-Superstar Dua Lipa. Mach dich bereit f\u00fcr diese von den 90er Jahren inspirierte, vierteilige Kollektion aus Kleidung und Schuhen. Und das ist nur der Anfang von dem, was im Jahr 2022 kommen wird, wenn die komplette Kollektion ver\u00f6ffentlicht wird. Werfen Sie einen Blick darauf!\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" \n\t\t\t\t\t\t\t\t\t    id=\"32557\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>Die Geschichte hinter dem neuen PUMA X Dua Lipa Logo 'Flutur'<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \n\n\n\nDiese Woche wird die erste Dua Lipa x PUMA Flutur-Kapsel auf den Markt kommen. Um dich noch mehr zu begeistern, haben Dua &amp; PUMA einen speziellen Instagram-Filter entwickelt. Sie hat ihn bereits am Wochenende benutzt und ihn mit ihren Fans geteilt. Probiert ihn unbedingt selbst aus! Der benutzerdefinierte Filter ist mit dem psychedelischen M\u00e4rchenmotiv - dem neuen Dua-Logo - verbunden. Es ist ein Symbol f\u00fcr ihre Partnerschaft mit uns und vereint ihren Namen mit dem PUMA-Schriftzug, der sich in einen schillernden Schmetterling verwandelt. Erfahren Sie mehr \u00fcber die Bedeutung des Logos.\n\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Inspiriert von der Stra\u00dfe und dem SUEDE, verf\u00fcgen diese Turnschuhe \u00fcber eine gestapelte Gummisohle, um ihnen einen kantigen, geschichteten Look zu verleihen. Erh\u00f6hen Sie Ihren Stil mit Mayze! CATch Up sprach mit zwei der f\u00fchrenden Designer, Hyon Park (Lead Designer Sportstyle Footwear) &amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) \u00fcber den Designprozess der beliebten Silhouette und die Inspiration dahinter.<\/p>","protected":false},"author":15,"featured_media":36217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11852,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-36058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":36058,"post_author":"15","post_date":"2022-04-14 09:20:38","post_date_gmt":"2022-04-14 07:20:38","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header3.png\",\"filesize\":1053881,\"sizes\":{\"medium\":{\"file\":\"Header3-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":33303},\"large\":{\"file\":\"Header3-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":278728},\"thumbnail\":{\"file\":\"Header3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17219},\"medium_large\":{\"file\":\"Header3-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":163858},\"trp-custom-language-flag\":{\"file\":\"Header3-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36217,\"alt\":\"Mayze Lth Pop\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header3.png\",\"title\":\"Mayze Lth Pop\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Simply A-Mayze-ing\",\"content\":\"PUMA Lead Designers talk about the new Mayze Lth Pop \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTaking inspiration from the streets and the SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) \\u0026amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s always a pleasure to see how my designs come to life - from the very first sketch to the beautiful campaign images in the end.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHyon Park, Lead Designer Sportstyle Footwear\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eABOUT THE MAYZE\u2026\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Hyon, what was your inspiration for the design of the Mayze?\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: The key inspiration is PUMAs all-time icon \u2018SUEDE\u2019. I tried to give the icon a new look by understanding the generation now: they are daring to break with rules and traditions. After the big success of PUMA x Fenty\u2019s creeper style, this model can be the new interpretation of PUMA\u2019s signature platforms for today.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the design process like? Are you proud of the outcome and the market reception?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: Yes. I am very happy to see the market reception. For the design process I started with understanding what the elements are that the \u2018SUEDE\u2019 is made of. There were bars, textures, and diamond grips on the tooling. I played with the scale of all the elements of the SUEDE and exaggerated them into the new look.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;When did you take your first steps in design and since when do you work for PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I originally studied women\u2019s wear in Central Saint Martins in London. For my graduate collection I made a runner-inspired couture sportswear collection and that brought me to the passion in sportswear. After my school, I started my very first professional career as a footwear designer and I\u2019ve been happily doing footwear design since then. My knowledge and interest in fashion are one of my strengths when it comes to designing the products at PUMA as we are a very fashion-forward sportswear brand. I started working for PUMA in April 2018.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Do you have a favorite design or a design you are particularly proud of?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I personally like the fashion warrior series (Kyron, Hedra, Eris and Centaur) because it has a very conceptual storytelling through the franchise. I also like the PUMA Rise as it was simply my first shoe with a good marketing support since I started working at PUMA. It\u2019s always a pleasure to see how my designs come to live \u2013 from the very first sketch to the beautiful campaign images in the end.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eAbout the new colorway: Mayze Lth Pop\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the inspiration for the new colorway of the Mayze worn by popstar Dua Lipa?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Andrea Garcia: The inspiration for this new colorway was to bring something more colorful with seasonal color pops and translucent TPU details on the heel, midsole and tongue. This stand-out silhouette perfectly fits the popstar Dua Lipa.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) \\u0026amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s always a pleasure to see how my designs come to life - from the very first sketch to the beautiful campaign images in the end.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHyon Park, Lead Designer Sportstyle Footwear\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eABOUT THE MAYZE\u2026\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Hyon, what was your inspiration for the design of the Mayze?\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: The key inspiration is PUMAs all-time icon \u2018SUEDE\u2019. I tried to give the icon a new look by understanding the generation now: they are daring to break with rules and traditions. After the big success of PUMA x Fenty\u2019s creeper style, this model can be the new interpretation of PUMA\u2019s signature platforms for today.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the design process like? Are you proud of the outcome and the market reception?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: Yes. I am very happy to see the market reception. For the design process I started with understanding what the elements are that the \u2018SUEDE\u2019 is made of. There were bars, textures, and diamond grips on the tooling. I played with the scale of all the elements of the SUEDE and exaggerated them into the new look.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;When did you take your first steps in design and since when do you work for PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I originally studied women\u2019s wear in Central Saint Martins in London. For my graduate collection I made a runner-inspired couture sportswear collection and that brought me to the passion in sportswear. After my school, I started my very first professional career as a footwear designer and I\u2019ve been happily doing footwear design since then. My knowledge and interest in fashion are one of my strengths when it comes to designing the products at PUMA as we are a very fashion-forward sportswear brand. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eAbout the new colorway: Mayze Lth Pop\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the inspiration for the new colorway of the Mayze worn by popstar Dua Lipa?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Andrea Garcia: The inspiration for this new colorway was to bring something more colorful with seasonal color pops and translucent TPU details on the heel, midsole and tongue. 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