{"id":35694,"date":"2022-04-26T09:31:51","date_gmt":"2022-04-26T07:31:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=35694"},"modified":"2026-03-24T13:30:44","modified_gmt":"2026-03-24T12:30:44","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","title":{"rendered":"Aus dem PUMA-Archiv: Zur Feier des International Record Store Day und 30 Jahre PUMA DISC SYSTEM"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/our-legacy\/\">Unsere Geschichte<\/a>\/\n        Aus dem PUMA-Archiv: Zur Feier des International Record Store Day und 30 Jahre PUMA DISC SYSTEM\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"\">Unsere Geschichte<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Lasst uns wieder \u2018TURN IT ON\u2019 machen!<\/h1>\n        <div class=\"articleintro\" >Anl\u00e4sslich des International Record Store Day und des 30-j\u00e4hrigen Bestehens des PUMA Disc SYSTEM <\/div>\n        <div class=\"date\">26. April 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM&quot;, \"text\": &quot;Learn more about the PUMA DISC SYSTEM from 1992 and the the former \\u2018TURN IT ON\\u2019 campaign.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Letzten Samstag war International Record Store Day!  Es gibt sicherlich keinen besseren Tag, um auch das 30-j\u00e4hrige Jubil\u00e4um der Ver\u00f6ffentlichung des PUMA DISC SYSTEMs zu feiern. Wir haben mit Helmut Fischer, dem Gr\u00fcnder des PUMA-Archivs und bekannt als Mr. PUMA, \u00fcber die damalige \u2018TURN IT ON\u2019-Kampagne gesprochen und einige echte PUMA-Archiv-Sch\u00e4tze gefunden. Aber Achtung - es geht um tolle Melodien!<\/span><br><br>Wussten Sie schon? Das PUMA DISC SYSTEM kam 1992 mit seiner innovativen Technologie auf den Markt, nachdem es 1991 entwickelt und getestet worden war. F\u00fcr die Markteinf\u00fchrung in Deutschland wurde die Kampagne \u2018TURN IT ON\u2019 entwickelt. Sie beinhaltete einen Song auf einer 7\u201d Flexi-Vinylscheibe. Diese besondere Schallplatte wurde nun digitalisiert und nach 30 Jahren wieder zum Leben erweckt.<br>\u00a0<br><br><span class=\"textStyle_intro\">H\u00d6REN SIE SICH \u2018TURN IT ON\u2019 AN!<\/span><br><br><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/youtube.com\/embed\/J5N7OguJLOQ\" width=\"600\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><br><br><strong>Helmut, wie kam es zu dem Wahlkampfslogan \u201cTurn it on\u201d?<\/strong><br><br>Helmut Fischer: Der Slogan ist inspiriert von der Scheibe im Schuh. Alle weiteren Werbema\u00dfnahmen wurden davon abgeleitet. Alles musste sich drehen!<br><br><br><strong>Was ist die Geschichte der Schallplatte?<\/strong><br><br>Helmut Fischer: Da sich alles drehen musste, kam die Idee mit der Schallplatte auf. Neben dem Produktpaket erhielt der H\u00e4ndler auch ein Promotionpaket, das die Schallplatte enthielt.<br><br><br><strong>K\u00f6nnen Sie uns etwas \u00fcber den Song auf der Platte erz\u00e4hlen?<\/strong><br><br>Helmut Fischer: Eine Stuttgarter Kreativagentur hat den Song exklusiv komponiert und mit einer Band in einem Tonstudio aufgenommen. Er kann in unserem PUMA-Archiv abgespielt und angeh\u00f6rt werden.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>Der DISC wurde als Skischuh-Verschlusssystem entwickelt und in den 90er Jahren von PUMA als Lifestyle-Schuh auf den Markt gebracht, um Kindern (und M\u00fcttern) das l\u00e4stige Binden zu ersparen.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>Der PUMA DISC war der weltweit erste schn\u00fcrsenkellose Sportschuh mit einem System aus internen Dr\u00e4hten, die das Obermaterial f\u00fcr eine perfekte Passform straffen.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>PUMAs bahnbrechende Technologie wurde in mehreren Brosch\u00fcren f\u00fcr den Einzelhandel vorgestellt.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>Urspr\u00fcnglich wurde der DISC 1991 f\u00fcr eine Reihe von Laufschuhen entworfen, aber erst ein Jahr sp\u00e4ter betrat er die Weltb\u00fchne der Leichtathletik bei den Olympischen Spielen in Barcelona.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevdd18acd8-d7d7-4bd7-8e05-f4afb737e74b\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_dd18acd8-d7d7-4bd7-8e05-f4afb737e74b\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"dd18acd8-d7d7-4bd7-8e05-f4afb737e74b\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.73545966228893 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.70377019748654 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D2.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.71153846153846 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1992-1993_Turn-on-to-Revolution_Disc-System_eng.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextdd18acd8-d7d7-4bd7-8e05-f4afb737e74b\"><\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >einige der Marketingmaterialien der Disc-Kampagne <\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevf8219ef7-82c5-40ef-9f4c-abf2457992aa\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_f8219ef7-82c5-40ef-9f4c-abf2457992aa\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"f8219ef7-82c5-40ef-9f4c-abf2457992aa\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/1Gallery.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.78125 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Disc.jpg);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextf8219ef7-82c5-40ef-9f4c-abf2457992aa\"><\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie mehr \u00fcber das PUMA DISC SYSTEM von 1992 und die damalige \u2018TURN IT ON\u2019 Kampagne.<\/p>","protected":false},"author":15,"featured_media":36543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17204,"meta-headline":"Let&#039;s &#039;TURN IT ON&#039; again!","footnotes":""},"categories":[1091],"class_list":["post-35694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-legacy"],"fullData":{"ID":35694,"post_author":"15","post_date":"2022-04-26 09:31:51","post_date_gmt":"2022-04-26 07:31:51","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM","post_excerpt":"Learn more about the PUMA DISC SYSTEM from 1992 and the the former \u2018TURN IT ON\u2019 campaign.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","to_ping":"","pinged":"","post_modified":"2026-03-24 13:30:44","post_modified_gmt":"2026-03-24 12:30:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=35694","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[1091],"tags_input":[],"id":35694,"author":"15","date":"2022-04-26 09:31:51","date_gmt":"2022-04-26 07:31:51","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Aus dem PUMA-Archiv: Zur Feier des International Record Store Day und 30 Jahre PUMA DISC SYSTEM","excerpt":"Erfahren Sie mehr \u00fcber das PUMA DISC SYSTEM von 1992 und die damalige \u2018TURN IT ON\u2019 Kampagne.","status":"publish","password":"","name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","modified":"2026-03-24 13:30:44","modified_gmt":"2026-03-24 12:30:44","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[1091],"datetime_local":"26. April 2022 um 07:31","date_local":"26. April 2022","time_local":"07:31","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","url":"https:\/\/www.puma-catchup.com\/de\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-DISC.jpg","filesize":501269,"sizes":{"medium":{"file":"Header-DISC-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":17808},"large":{"file":"Header-DISC-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":124374},"thumbnail":{"file":"Header-DISC-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":9613},"medium_large":{"file":"Header-DISC-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":78608},"trp-custom-language-flag":{"file":"Header-DISC-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":527}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36543,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg","title":"Header-DISC","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Let's 'TURN IT ON' again!","categories":[{"term_id":1091,"name":"Unsere Geschichte","slug":"our-legacy","term_group":0,"term_taxonomy_id":1091,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/our-legacy\/"}],"theCategory":{"term_id":1091,"name":"Unsere Geschichte","slug":"our-legacy","term_group":0,"term_taxonomy_id":1091,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":1091,"category_count":16,"category_description":"","cat_name":"Our Legacy","category_nicename":"our-legacy","category_parent":0},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/35694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=35694"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/35694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/36543"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=35694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=35694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}