{"id":32696,"date":"2021-12-08T15:01:12","date_gmt":"2021-12-08T14:01:12","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=32696"},"modified":"2025-09-19T14:46:45","modified_gmt":"2025-09-19T14:46:45","slug":"the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/","title":{"rendered":"DIE NEUE KAPSEL VON PUMA UND DUA LIPA 'FLUTUR' IST BALD ERH\u00c4LTLICH"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn \">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/\">Home<\/a>\/\n        <a href=\"\/category\/sportstyle\">Sportstyle<\/a>\/\n        THE NEW CAPSULE BY PUMA AND DUA LIPA \u2018FLUTUR\u2019 IS COMING SOON\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim \">\n    <div class=\" scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;\n        aspect-ratio:2\n        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\" \"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-Dua.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader \">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >LIKE A BUTTERFLY<\/h1>\n        <div class=\"articleintro\" >THE NEW CAPSULE BY PUMA AND DUA LIPA<\/div>\n        <div class=\"date\">8. Dezember 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE NEW CAPSULE BY PUMA AND DUA LIPA \\u2018FLUTUR\\u2019 IS COMING SOON&quot;, \"text\": &quot;\\u201cFlutur\\u201d is the name of the first product collaboration between PUMA and global pop superstar, Dua Lipa. Get ready for this 90\\u2019s inspired, four-piece capsule of both apparel and footwear. And, it is just the beginning of what\\u2019s to come in 2022, when the full collection will be released. Take a look!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><span class=\"textStyle_intro\">\u201cFlutur\u201d is the name of the first product collaboration between PUMA and global pop superstar, Dua Lipa. Get ready for this 90\u2019s inspired, four-piece capsule of both apparel and footwear. And, it is just the beginning of what\u2019s to come in 2022, when the full collection will be released. Take a look!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><br\/><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lVVjw7TuwkI\" width=\"610\" height=\"365\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66796875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Collection_BTS_Puma-36-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.72421875  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Collection_Mayze_Talent_480_RGB-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Collection_Mayze_Talent_331_RGB.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><h2><strong>DUA ABOUT THE NEW LOGO<\/strong><\/h2>\n<br\/>\u00a0<br\/>\n<br\/>The collaboration features a new logo that is symbolic of our partnership, bringing together Dua\u2019s name and the PUMA formstrip which transforms into an iridescent butterfly. \u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote \" ><p>For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me. The name of the capsule, \u2018Flutur\u2019, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.<\/p>\n<br\/><br\/>Dua Lipa<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><h2><strong>THE CAPSULE<\/strong><\/h2>\n<br\/>\u00a0<br\/>\n<br\/>The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including <strong>black and white baby tees<\/strong>, as well as a <strong>black oversized hoodie<\/strong>. The highlight of the PUMA x Dua Lipa \u201cFlutur\u201d capsule is the <strong>Mayze<\/strong>, one of her favorite shoes from the brand. The triple-black leather <b>Mayze Flutur<\/b> has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa\u2019s signature logo on both the tongue and the insole, in addition to two lace options.\u00a0<br\/>\n<br\/>\u201c<em>It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table<\/em>. <em>This capsule is just a tease to what\u2019s to come next year, we\u2019ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon<\/em>.\u201d, says Maria Jose Valdes, General Manager of PUMA\u2019s Sportstyle Business Unit.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<div class=\"row rowImageGalleryNarrowOuterWide spacing \">\n\t<div class=\"col\">\n\t\t<div class=\"row rowImageGalleryNarrow rowImageGalleryNarrow1 \" 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onclick=\"modalGallery(this,0)\" class=\"img clickable bgimage\" style=\"grid-area:a;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Product_3063-scaled-1.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,1)\" class=\"img clickable bgimage\" style=\"grid-area:b;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Product_3049-scaled-1.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,2)\" class=\"img clickable bgimage\" style=\"grid-area:c;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Mayze_Talent_482_CROP-scaled-1.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,3)\" class=\"img clickable bgimage\" style=\"grid-area:d;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Mayze_Talent_436_CROP.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,4)\" class=\"img clickable bgimage\" style=\"grid-area:e;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Mayze_Talent_360_CROP-scaled-1.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,5)\" class=\"img clickable bgimage\" style=\"grid-area:f;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Flutur-Collection_Product_3038-scaled-1.jpg);background-size: cover;background-position: 50% 0%;\"><\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><br\/>The PUMA x Dua Lipa \u2018Flutur\u2019 capsule will be released globally next Saturday, <strong>December 1<\/strong><strong>8<\/strong><strong>th<\/strong> on PUMA.com, PUMA stores and selected retailers.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>THE PHOTO SHOOT<\/h2>\n<p>The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influential musicians, including Dua. His creative genius transports us to this psychedelic fairy tale where we see Dua\u2019s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/21AW_SP_Dua-Lipa-Collection_Mayze_Talent_325_RGB-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>DUA LIPA\u2019S FIRST SOLO CAMPAIGN WITH PUMA FOR THE  RELEASE OF THE MAYZE SNEAKER<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        We released our first campaign with global pop star Dua Lipa shot by fashion photographer Mario Sorrenti. Dua wears the latest sneaker, Mayze\u2014a PUMA design, with a bold and edgy look in mind.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\n\t\t\t\t\t    aspect-ratio:2\n\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom \"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" \n\t\t\t\t\t\t\t\t\t    id=\"32557\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\n\t\t\t\t\t\t\t\t\t    aspect-ratio:1\n\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom \"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>The Story behind the new PUMA X Dua Lipa logo \u2018Flutur\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \n\n\n\nThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua &#038; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\n\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\"Flutur\" ist der Name der ersten Produktkooperation zwischen PUMA und dem globalen Pop-Superstar Dua Lipa. Mach dich bereit f\u00fcr diese von den 90er Jahren inspirierte, vierteilige Kollektion aus Kleidung und Schuhen. Und das ist nur der Anfang von dem, was im Jahr 2022 kommen wird, wenn die komplette Kollektion ver\u00f6ffentlicht wird. Werfen Sie einen Blick darauf!<\/p>","protected":false},"author":4,"featured_media":32699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8616,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-32696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":32696,"post_author":"4","post_date":"2021-12-08 15:01:12","post_date_gmt":"2021-12-08 14:01:12","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-Dua.jpg\",\"filesize\":410888,\"sizes\":{\"medium\":{\"file\":\"Header-Dua-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11065},\"large\":{\"file\":\"Header-Dua-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":71479},\"thumbnail\":{\"file\":\"Header-Dua-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7836},\"medium_large\":{\"file\":\"Header-Dua-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":46009},\"trp-custom-language-flag\":{\"file\":\"Header-Dua-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32699,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-Dua.jpg\",\"title\":\"Header-Dua\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"LIKE A BUTTERFLY\",\"content\":\"THE NEW CAPSULE BY PUMA AND DUA LIPA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cFlutur\u201d is the name of the first product collaboration between PUMA and global pop superstar, Dua Lipa. Get ready for this 90\u2019s inspired, four-piece capsule of both apparel and footwear. And, it is just the beginning of what\u2019s to come in 2022, when the full collection will be released. Take a look!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/lVVjw7TuwkI\\u0022 width=\\u0022610\\u0022 height=\\u0022365\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eDUA ABOUT THE NEW LOGO\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The collaboration features a new logo that is symbolic of our partnership, bringing together Dua\u2019s name and the PUMA formstrip which transforms into an iridescent butterfly. \u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFor me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me. The name of the capsule, \u2018Flutur\u2019, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE CAPSULE\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including \\u0026lt;strong\\u0026gt;black and white baby tees\\u0026lt;\/strong\\u0026gt;, as well as a \\u0026lt;strong\\u0026gt;black oversized hoodie\\u0026lt;\/strong\\u0026gt;. The highlight of the PUMA x Dua Lipa \u201cFlutur\u201d capsule is the \\u0026lt;strong\\u0026gt;Mayze\\u0026lt;\/strong\\u0026gt;, one of her favorite shoes from the brand. The triple-black leather \\u0026lt;b\\u0026gt;Mayze Flutur\\u0026lt;\/b\\u0026gt; has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa\u2019s signature logo on both the tongue and the insole, in addition to two lace options.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u201c\\u0026lt;em\\u0026gt;It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table\\u0026lt;\/em\\u0026gt;. \\u0026lt;em\\u0026gt;This capsule is just a tease to what\u2019s to come next year, we\u2019ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon\\u0026lt;\/em\\u0026gt;.\u201d, says Maria Jose Valdes, General Manager of PUMA\u2019s Sportstyle Business Unit.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-gallery 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The name of the capsule, \u2018Flutur\u2019, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE CAPSULE\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including \\u0026lt;strong\\u0026gt;black and white baby tees\\u0026lt;\/strong\\u0026gt;, as well as a \\u0026lt;strong\\u0026gt;black oversized hoodie\\u0026lt;\/strong\\u0026gt;. The highlight of the PUMA x Dua Lipa \u201cFlutur\u201d capsule is the \\u0026lt;strong\\u0026gt;Mayze\\u0026lt;\/strong\\u0026gt;, one of her favorite shoes from the brand. 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