{"id":32557,"date":"2021-12-07T07:50:50","date_gmt":"2021-12-07T06:50:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=32557"},"modified":"2025-09-19T14:46:48","modified_gmt":"2025-09-19T14:46:48","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","title":{"rendered":"The Story behind the new PUMA X Dua Lipa logo &#8216;Flutur\u2019"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Die Geschichte hinter dem neuen PUMA X Dua Lipa Logo \u2018Flutur\u2019\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >DIE GESCHICHTE HINTER DEM DUA LIPA-LOGO<\/h1>\n        <div class=\"articleintro\" >Dua Lipa x PUMA Flutur<\/div>\n        <div class=\"date\">7. Dezember 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;The Story behind the new PUMA X Dua Lipa logo &#x27;Flutur\\u2019&quot;, \"text\": &quot;\\n\\n\\n\\nThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua &amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \\u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\n\\n\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Seite 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">Diese Woche wird die erste Dua Lipa x PUMA Flutur-Kapsel auf den Markt kommen. Um dich noch mehr zu begeistern, haben Dua &amp; PUMA einen speziellen Instagram-Filter entwickelt. Sie hat ihn bereits am Wochenende benutzt und ihn mit ihren Fans geteilt. Probiert ihn unbedingt selbst aus! Der benutzerdefinierte Filter ist mit dem psychedelischen M\u00e4rchenmotiv - dem neuen Dua-Logo - verbunden. Es ist ein Symbol f\u00fcr ihre Partnerschaft mit uns und vereint ihren Namen mit dem PUMA-Schriftzug, der sich in einen schillernden Schmetterling verwandelt. Erfahren Sie mehr \u00fcber die Bedeutung des Logos.<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">FLUTUR\u2019 = SCHMETTERLING<\/span>\n<br\/>\u00a0<br\/>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von DUA LIPA (@dualipa)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Unsere Zusammenarbeit mit dem globalen Pop-Superstar hat ein neues Logo. Es bringt zusammen <strong>Dua's Name<\/strong> und die <strong>PUMA Formstrip<\/strong> die sich in eine <strong>Schmetterling<\/strong>.<br\/>\n<br\/>Das schillernde Logo wird das Herzst\u00fcck der kommenden Capsule-Kollektion sein. Der Name der Kapsel ist \u2018<strong>Flutur<\/strong>\u2019, das ist der albanische Name f\u00fcr Schmetterling. Der Name wurde von Dua gew\u00e4hlt und ist eine Hommage an ihr Erbe, w\u00e4hrend sie gleichzeitig den Anfang mit PUMA feiert.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Seite 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">INSTAGRAM-FILTER<\/span>\n<br\/>\u00a0<br\/>\n<\/div>\n<br\/>Probieren Sie die <strong>DUA LIPA \/\/ FLUTUR von PUMA<\/strong> selbst filtern. Du kannst ihn auf PUMAs Instagram-Profil finden <strong>@puma<\/strong> oder auf Dua's Kanal <strong>@dualipa<\/strong>.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\" width=\"680\" height=\"445\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><em>Die neue Capsule von PUMA und Dua Lipa ist bald da! Bleiben Sie dran f\u00fcr mehr!<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>DAS IST DUA LIPA<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX3fRquEp6m8D?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>DUA LIPA'S ERSTE SOLO KAMPAGNE MIT PUMA ZUR VER\u00d6FFENTLICHUNG DES MAYZE-SNEAKERS<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Wir haben unsere erste Kampagne mit dem internationalen Popstar Dua Lipa ver\u00f6ffentlicht, die von Modefotograf Mario Sorrenti aufgenommen wurde. Dua tr\u00e4gt den neuesten Sneaker, Mayze - ein PUMA-Design - mit einem k\u00fchnen und kantigen Look im Sinn.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" \n\t\t\t\t\t\t\t\t\t    id=\"29287\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Suede-Mayu-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA SUEDE MAYU: DUA LIPA BEST\u00c4TIGT, DASS EINE PLATTFORM NIE AUS DER MODE KOMMT<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Der globale Pop-Superstar und Mode-Ikone Dua Lipa tr\u00e4gt unseren k\u00fcrzlich erschienenen PUMA Suede Mayu. In der neuesten Kampagne, die von Mario Sorrenti fotografiert wurde, hat Dua mit ihrem Stil gespielt. Man sieht sie die neueste Farbvariante des Suede Mayu mit einem schwarzen Rock, einem Crop-Top mit Knoten und einem Kettenhemd kombinieren - und damit zeigen, wie vielseitig der Schuh wirklich sein kann.\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Diese Woche wird die erste Dua Lipa x PUMA Flutur-Kapsel auf den Markt kommen. Um dich noch mehr zu begeistern, haben Dua &amp; PUMA einen speziellen Instagram-Filter entwickelt. Sie hat ihn bereits am Wochenende benutzt und ihn mit ihren Fans geteilt. Probiert ihn unbedingt selbst aus! Der benutzerdefinierte Filter ist mit dem psychedelischen M\u00e4rchenmotiv - dem neuen Dua-Logo - verbunden. Es ist ein Symbol f\u00fcr ihre Partnerschaft mit uns und vereint ihren Namen mit dem PUMA-Schriftzug, der sich in einen schillernden Schmetterling verwandelt. Erfahren Sie mehr \u00fcber die Bedeutung des Logos.<\/p>","protected":false},"author":4,"featured_media":32678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":29990,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-32557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":32557,"post_author":"4","post_date":"2021-12-07 07:50:50","post_date_gmt":"2021-12-07 06:50:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua \\u0026amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. 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The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. 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To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\n\n\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","to_ping":"","pinged":"","post_modified":"2025-09-19 14:46:48","post_modified_gmt":"2025-09-19 14:46:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=32557","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":32557,"author":"4","date":"2021-12-07 07:50:50","date_gmt":"2021-12-07 06:50:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua \\u0026amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u00b4FLUTUR\u2019 = BUTTERFLY\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by DUA LIPA (@dualipa)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our collaboration with the global pop superstar features a new logo. It brings together \\u0026lt;strong\\u0026gt;Dua\u00b4s name\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;PUMA formstrip\\u0026lt;\/strong\\u0026gt; which transforms into a \\u0026lt;strong\\u0026gt;butterfly\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The iridescent logo will be the centerpiece of the upcoming capsule collection.\u00a0The name of the capsule is\u00a0\u2018\\u0026lt;strong\\u0026gt;Flutur\\u0026lt;\/strong\\u0026gt;\u2019, which is the Albanian name for butterfly. The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. You can find it on PUMA\u00b4s instagram profile \\u0026lt;strong\\u0026gt;@puma\\u0026lt;\/strong\\u0026gt; or on Dua\u00b4s channel \\u0026lt;strong\\u0026gt;@dualipa\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\\u0022 width=\\u0022680\\u0022 height=\\u0022445\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;The new capsule by PUMA and Dua Lipa is coming soon! Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eTHIS IS DUA LIPA\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX3fRquEp6m8D?utm_source=generator\\u0022 width=\\u0022100%\\u0022 height=\\u0022380\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/12\/gallery-2.jpg\",\"filesize\":194148,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5281},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":37796},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4176},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":23234},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":363}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32680,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Dua Lipa x PUMA Flutur\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/12\/gallery-2.jpg\",\"filesize\":194148,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5281},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":37796},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4176},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":23234},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":363}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32680,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":25943},{\"id\":29287},{\"id\":23184}],\"mode\":\"manual\"} \/-->","title":"Die Geschichte hinter dem neuen PUMA X Dua Lipa Logo 'Flutur'","excerpt":"Diese Woche wird die erste Dua Lipa x PUMA Flutur-Kapsel auf den Markt kommen. Um dich noch mehr zu begeistern, haben Dua &amp; PUMA einen speziellen Instagram-Filter entwickelt. Sie hat ihn bereits am Wochenende benutzt und ihn mit ihren Fans geteilt. Probiert ihn unbedingt selbst aus! Der benutzerdefinierte Filter ist mit dem psychedelischen M\u00e4rchenmotiv - dem neuen Dua-Logo - verbunden. Es ist ein Symbol f\u00fcr ihre Partnerschaft mit uns und vereint ihren Namen mit dem PUMA-Schriftzug, der sich in einen schillernden Schmetterling verwandelt. Erfahren Sie mehr \u00fcber die Bedeutung des Logos.","status":"publish","password":"","name":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","modified":"2025-09-19 14:46:48","modified_gmt":"2025-09-19 14:46:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"7. Dezember 2021 um 06:50","date_local":"7. Dezember 2021","time_local":"06:50","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","url":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","featured_image":{"width":1140,"height":640,"file":"2021\/12\/Header-New.jpg","filesize":121960,"sizes":{"medium":{"file":"Header-New-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":5058},"large":{"file":"Header-New-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":36418},"thumbnail":{"file":"Header-New-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4087},"medium_large":{"file":"Header-New-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":22743},"trp-custom-language-flag":{"file":"Header-New-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":358}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":32678,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg","title":"Header-New","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The Story behind the new PUMA X Dua Lipa logo \u2018Flutur\u2019","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/32557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=32557"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/32557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/32678"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=32557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=32557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}