{"id":3186,"date":"2016-06-09T15:03:18","date_gmt":"2016-06-09T13:03:18","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=3186"},"modified":"2025-09-19T15:07:21","modified_gmt":"2025-09-19T15:07:21","slug":"the-perfect-stage","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/the-perfect-stage\/","title":{"rendered":"Die perfekte B\u00fchne"},"content":{"rendered":"\n
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\n Startseite<\/a>\/\n Sport<\/a>\/ Die perfekte B\u00fchne\n <\/div>\n<\/div>\n
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Sport<\/a><\/div>\n
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Die perfekte B\u00fchne, um unsere Produkte zu pr\u00e4sentieren<\/h1>\n
Die EURO 2016<\/div>\n
9. Juni 2016 <\/div>\n\n
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\u201cWelche Marke wird die EURO dominieren?\u201d, fragte k\u00fcrzlich das deutsche Sportmagazin kicker.<\/span>\nEs ging um die Anzahl der Teams, die eine Sportmarke ausstattet, und die damit verbundene Sichtbarkeit ihres Logos auf dem Spielfeld. Mit Italien, \u00d6sterreich, Schweiz, Slowakei und Tschechische Republik<\/strong> \u2013 und ihre vielversprechenden Nationalmannschaften mit dem PUMA-Logo auf der Brust \u2013 werden alle unsere europ\u00e4ischen PUMA-Teams neben unseren gesponserten Spielern in PUMA-Fu\u00dfballschuhen zu einer starken Markenpr\u00e4senz im diesj\u00e4hrigen Wettbewerb beitragen.\nInsbesondere gro\u00dfe Fu\u00dfballveranstaltungen haben sich zu unsch\u00e4tzbaren Verm\u00f6genswerten entwickelt, da sie die perfekte B\u00fchne sind, um die Produkte unserer Unternehmen zu pr\u00e4sentieren. \u201cDie Produktentwicklung dreht sich heutzutage nur noch um die EURO und die Weltmeisterschaft. Daher ist ein Ereignis wie die EURO f\u00fcr PUMA extrem wichtig, da wir unsere Innovationen immer im Rahmen dieser Veranstaltungen vorstellen.\u201d,<\/strong> Johan Adamsson, unser Direktor f\u00fcr Sportmarketing und Sportlizenzen, sagte. \u201cDer Grund daf\u00fcr ist, dass wir unsere Glaubw\u00fcrdigkeit gegen\u00fcber diesen Spitzensportlern, die unsere Produkte auf dem Spielfeld oder auf der Laufbahn tragen, steigern m\u00f6chten.\u201c<\/strong>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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Italiens Euro-Cup-Outfit<\/div>\n <\/div>\n
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Das Schweizer Trikot<\/div>\n <\/div>\n
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\u00d6sterreichs Euro-Trikot<\/div>\n <\/div>\n
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Das Trikot f\u00fcr die Tschechische Republik<\/div>\n <\/div>\n
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Slowakische Tracht<\/div>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n
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Sponsoring-Partnerschaften haben zunehmend an Bedeutung gewonnen, was sich auch in den stetig steigenden Vertragskosten widerspiegelt. Daher m\u00fcssen Marken ihre Partner sorgf\u00e4ltig ausw\u00e4hlen. Bei der Entscheidung, ob neue Partnerschaften eingegangen oder bestehende verl\u00e4ngert werden sollen, spielen verschiedene Aspekte eine Rolle. \u201cEinerseits betrachten wir die Chancen der Mannschaften, sich f\u00fcr eine gro\u00dfe Meisterschaft zu qualifizieren. Was beispielsweise die Schweiz angeht, so hat die Nationalmannschaft im Vergleich zur Gr\u00f6\u00dfe des Landes eine ziemlich gute Bilanz vorzuweisen.\u2019<\/strong>, erkl\u00e4rt Johan. Aber auch die Gr\u00f6\u00dfe des jeweiligen Marktes spielt eine wichtige Rolle, ebenso wie die PUMA-Struktur in diesen L\u00e4ndern. \u201cMan muss das auch aus kommerzieller Sicht betrachten.\u201d<\/strong>, sagt Johan.\nW\u00e4hrend beispielsweise die \u00d6sterreicher dieses Jahr ganz auf die EURO fokussiert sind, nachdem sie sich selten f\u00fcr ein gro\u00dfes Turnier qualifiziert haben, h\u00e4ngt eine gute Partnerschaft auch nicht allein vom Erfolg einer Mannschaft ab. \u201cEine Mannschaft, die attraktiven Fu\u00dfball spielt, wird auch an Popularit\u00e4t gewinnen. Das Verhalten bestimmter Spieler auf dem Platz und die Leistung einer Mannschaft haben eindeutig Einfluss darauf, wie die Mannschaft und das Land von der \u00d6ffentlichkeit wahrgenommen werden. Deshalb w\u00fcrden wir uns freuen, wenn unsere Mannschaften und Spieler bei der EURO in positiver Weise auffallen w\u00fcrden.\u201d<\/strong>, f\u00fcgt Johan hinzu.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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PUMA-Direktor f\u00fcr Sportmarketing und Sportlizenzen<\/div>\n\t<\/div>\n<\/div>\n\n
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\u201cWelche Marke wird die EURO dominieren?\u201d, fragte k\u00fcrzlich das deutsche Sportmagazin kicker.
\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.
\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c
\n\u00a0<\/p>","protected":false},"author":12,"featured_media":3192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":5824,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":3186,"post_author":"12","post_date":"2016-06-09 15:03:18","post_date_gmt":"2016-06-09 13:03:18","post_content":"","post_title":"The perfect stage","post_excerpt":"\u201cWhich brand will dominate the EURO?\u201d, German sport magazine kicker asked recently.\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-perfect-stage","to_ping":"","pinged":"","post_modified":"2025-09-19 15:07:21","post_modified_gmt":"2025-09-19 15:07:21","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=3186","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":3186,"author":"12","date":"2016-06-09 15:03:18","date_gmt":"2016-06-09 13:03:18","content":"","title":"Die perfekte B\u00fchne","excerpt":"\"Welche Marke wird die EURO dominieren?\", fragte das deutsche Sportmagazin kicker k\u00fcrzlich.\nDabei ging es um die Anzahl der Mannschaften, die eine Sportmarke ausstattet und die damit verbundene Sichtbarkeit ihres Logos auf dem Spielfeld. Mit Italien, \u00d6sterreich, der Schweiz, der Slowakei und der Tschechischen Republik - und ihren vielversprechenden Nationalmannschaften mit der PUMA-Katze auf der Brust - werden alle unsere europ\u00e4ischen PUMA-Teams zu einer starken Markenpr\u00e4senz im diesj\u00e4hrigen Wettbewerb beitragen, zusammen mit unseren gesponserten Spielern in den PUMA-Schuhen.\nGerade gro\u00dfe Fu\u00dfballevents haben sich zu einem unsch\u00e4tzbaren Wert entwickelt, da sie die perfekte B\u00fchne sind, um die Produkte unserer Unternehmen zu pr\u00e4sentieren. \"Die Produktentwicklung dreht sich heutzutage nur noch um die EURO und die Weltmeisterschaft. Daher ist ein Event wie die EURO f\u00fcr PUMA extrem wichtig, da wir unsere Innovationen immer im Rahmen dieser Veranstaltungen auf den Markt bringen\", so Johan Adamsson, unser Director of Sports Marketing & Sports Licensing. \"Der Grund daf\u00fcr ist, dass wir unsere Glaubw\u00fcrdigkeit bei diesen Supersportlern, die unsere Produkte auf dem Spielfeld oder auf der Rennstrecke tragen, erh\u00f6hen k\u00f6nnen.\"\n\u00a0","status":"publish","password":"","name":"the-perfect-stage","modified":"2025-09-19 15:07:21","modified_gmt":"2025-09-19 15:07:21","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"9. Juni 2016 um 13:03","date_local":"9. Juni 2016","time_local":"13:03","slug":"the-perfect-stage","url":"https:\/\/www.puma-catchup.com\/de\/sports\/the-perfect-stage\/","featured_image":{"width":1140,"height":640,"file":"2016\/06\/Perfectstage_H1.jpg","filesize":172678,"sizes":{"medium":{"file":"Perfectstage_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7928},"large":{"file":"Perfectstage_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":98479},"thumbnail":{"file":"Perfectstage_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3789},"medium_large":{"file":"Perfectstage_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":47724},"trp-custom-language-flag":{"file":"Perfectstage_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":409}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":3192,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/06\/Perfectstage_H1.jpg","title":"Perfectstage_H[1]","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The perfect stage","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}