{"id":30799,"date":"2021-10-28T10:32:08","date_gmt":"2021-10-28T08:32:08","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30799"},"modified":"2025-09-19T14:47:34","modified_gmt":"2025-09-19T14:47:34","slug":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/","title":{"rendered":"PUMA interview with Zionna Hanson, Founder &#038; CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ PUMA-Interview mit Zionna Hanson, Gr\u00fcnderin und CEO von Barbells for Boobs, einer Gemeinschaft, die sich mit ihrem Programm \u201eResources After Diagnosis\u201d (Ressourcen nach der Diagnose) gegen Brustkrebs engagiert.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >BABES F\u00dcR BR\u00dcSTE<\/h1>\n        <div class=\"articleintro\" >PUMA geht eine Partnerschaft mit der gemeinn\u00fctzigen Organisation Barbells for Boobs ein.<\/div>\n        <div class=\"date\">28. Oktober 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA interview with Zionna Hanson, Founder &amp; CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program&quot;, \"text\": &quot;October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\n\\u00a0\\nWe asked Founder &amp; CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Der Oktober wurde rosa! Zur Unterst\u00fctzung des Brustkrebsmonats pr\u00e4sentiert PUMA bewegende Geschichten von Frauen, die den Krebs besiegt haben, von Sportlerinnen, die von Brustkrebs betroffen sind, und von der wichtigen Rolle, die Sport in ihrem Leben spielt. Wussten Sie schon? Jede achte Frau erkrankt im Laufe ihres Lebens an Brustkrebs. Eine traurige Zahl! In diesem Jahr arbeitet PUMA mit mehreren Community-Organisationen zusammen, die sich im Bereich CrossFit auf Gesundheit und Wellness konzentrieren, darunter Barbells for Boobs (BfB). Barbells for Boobs ist eine Community, die sich mit ihrem RAD-Programm (Resources After Diagnosis) gegen Brustkrebs engagiert. Das Programm hat es sich zur Aufgabe gemacht, k\u00f6rperliche Aktivit\u00e4t als Grundlage f\u00fcr die Reduzierung des Brustkrebsrisikos, die Behandlung und das \u00dcberleben zu integrieren.\n<\/span>\n<br\/>\u00a0<br\/>\n<br\/>Wir fragten <strong>Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von Barbells for Boobs, Zionna Hanson (Z)<\/strong> \u00fcber die Geschichte von \u201eBarbells for Boobs\u201c, wie sie trotz dieser schweren Thematik Tag f\u00fcr Tag positiv bleibt und wie ihre Organisation Menschen hilft, die mit Brustkrebs zu k\u00e4mpfen haben.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Leider ist Brustkrebs ein Thema, mit dem viele von uns in irgendeiner Form konfrontiert wurden. Zionna, f<\/strong><strong>Oder f\u00fcr diejenigen au\u00dferhalb der USA: K\u00f6nnen Sie uns sagen, warum Sie Barbells for Boobs gegr\u00fcndet haben?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> Barbells for Boobs hat ein Training zu einem Gemeinschaftsereignis gemacht \u2013 einer aktionsorientierten Veranstaltung, die CrossFit-Partner nicht nur dazu nutzen, um ihre Sportler n\u00e4her zusammenzubringen, sondern auch, um wichtige Gelder zu sammeln. Alle Geschichten und Verbindungen sind echt. Das zeigt, welchen Einfluss Barbells for Boobs mit seiner Mission hat, die Art und Weise zu ver\u00e4ndern, wie Brustkrebs in der Fitness- und Medizinbranche behandelt wird. Es begann mit einem Workout, um Geld f\u00fcr eine Freundin zu sammeln, und es geht weiter, weil wir derzeit fast 500 Frauen in 8 L\u00e4ndern in unserer <strong>Programm \u201eRessourcen nach der Diagnose\u201c (RAD) <\/strong>und es ist unsere Vision, diese Frauen und die von uns bereitgestellten Ressourcen zu st\u00e4rken.<br\/>\n<br\/><strong>Wie schafft man es, bei der t\u00e4glichen Auseinandersetzung mit einem so schweren Thema positiv zu bleiben?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> Ich w\u00e4re unehrlich, wenn ich nicht zugeben w\u00fcrde, dass manche Tage schwieriger sind als andere. Unsere Arbeit im Bereich Brustkrebs beinhaltet den pers\u00f6nlichen Umgang mit jeder einzelnen Frau in unserem RAD-Programm, daher sind nat\u00fcrlich auch Emotionen im Spiel. Wir h\u00f6ren die individuellen Geschichten, die H\u00f6hen und Tiefen, die Erfolge und K\u00e4mpfe, und wir konzentrieren uns darauf, ihnen die Werkzeuge an die Hand zu geben, mit denen sie sich an diese Dinge anpassen und ihr Leben bestm\u00f6glich gestalten k\u00f6nnen. Ja, es kann schwer sein, immer positiv zu bleiben, denn niemand m\u00f6chte h\u00f6ren, dass er Brustkrebs hat. Aber Brustkrebs diskriminiert nicht, und obwohl die Diagnose keine positive Nachricht ist, konzentrieren wir uns auf das, was wir kontrollieren k\u00f6nnen, und darauf, wie wir uns an das anpassen, was wir nicht kontrollieren k\u00f6nnen. Das Gleiche gilt f\u00fcr das Team von Barbells for Boobs. Wir arbeiten zusammen, um schwierige Gespr\u00e4che und Situationen im Umfeld der Menschen in unserer Gemeinschaft zu bew\u00e4ltigen.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>K\u00f6nnen Sie uns bitte etwas mehr \u00fcber die Zusammenarbeit mit PUMA erz\u00e4hlen?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> PUMA ist ein hervorragender Partner von Barbells for Boobs. Seine Mission, Frauen zu st\u00e4rken und ihre Gesundheit zu f\u00f6rdern, steht im Einklang mit unseren Grundwerten. PUMA ist aufrichtig bestrebt, diese Grundwerte zu verstehen, zu vermitteln und sowohl seiner eigenen internen Gemeinschaft als auch der breiten \u00d6ffentlichkeit zu vermitteln. Es ist offensichtlich, dass dies alle Arten von Sport und anderen Aktivit\u00e4ten umfasst, einschlie\u00dflich Kunst- und Humanit\u00e4tsprojekten. Wir haben letztes Jahr begonnen, mit PUMA zusammenzuarbeiten, um eine Kollektion von Bekleidung, Schuhen und Accessoires zu entwerfen, die das Bewusstsein f\u00fcr Brustkrebs st\u00e4rken, und haben diese auf den Markt gebracht. <strong>12-teilige Kollektion<\/strong> die erste Oktoberwoche. Das Deb\u00fct umfasste eine <strong>PUMA NYC \u2013 veranstaltetes 4-t\u00e4giges Event<\/strong> mit unserer RAD-Community (Resources After Diagnosis), zu der unser Barbells for Boobs-Team und 40 Athleten geh\u00f6ren, die an unserem RAD-Programm teilnehmen. Der Flagship-Store ehrte uns mit einer VIP-Party, einem Workout und einem Yoga-Event und erwies sich als gro\u00dfz\u00fcgiger Gastgeber f\u00fcr die \u00f6rtlichen Fitnessstudios. Au\u00dferdem hie\u00df er einige unserer anderen Partner willkommen, um bei der Einf\u00fchrung der Artikel zu helfen.<br\/>\n<br\/>Wir blicken bereits auf die Kollektion 2022 voraus und haben k\u00fcrzlich die Entw\u00fcrfe und Botschaften daf\u00fcr fertiggestellt. Unsere RAD-Community und dar\u00fcber hinaus hat die Loyalit\u00e4t und unbestreitbare Unterst\u00fctzung von PUMA erwidert, und unser Netzwerk ist gemeinsam st\u00e4rker geworden.<br\/>\n<br\/><strong>Wie hilft BFB den Menschen in der Brustkrebs-Community?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> Wir bieten Frauen, die von Brustkrebs betroffen sind, Ressourcen nach der Diagnose (RAD) an. Barbells for Boobs kann das RAD-Programm durch Spenden und Zusch\u00fcsse finanzieren und wir verteilen 100% an Spenden, um das RAD-Programm und die spezifischen Ressourcen, die es f\u00fcr seinen Betrieb ben\u00f6tigt, zu unterst\u00fctzen. Das RAD-Programm soll Frauen, die von Brustkrebs betroffen sind, ein umfassendes Unterst\u00fctzungssystem bieten und umfasst k\u00f6rperliche Aktivit\u00e4ten, Unterst\u00fctzung und Aufkl\u00e4rung mit Schwerpunkt auf dem Wohlbefinden von K\u00f6rper, Geist und Seele.<br\/>\n<br\/><em>Vielen Dank, Z!<\/em><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2 dir=\"ltr\"><strong>\u00dcBER DAS PROGRAMM \u201eRESSOURCEN NACH DER DIAGNOSE\u201c (RAD)<\/strong><\/h2>\n<br\/><strong>\nRAD K\u00f6rperliche Aktivit\u00e4ten<\/strong><br\/>\n<br\/>Die Wissenschaft hat gezeigt, dass k\u00f6rperliche Aktivit\u00e4t der Schl\u00fcssel zur Gesundheit ist. Es ist das Proaktivste, was eine Frau f\u00fcr sich selbst tun kann, unabh\u00e4ngig davon, ob sie Brustkrebs hat oder nicht. Aus diesem Grund legt das RAD-Programm einen starken Fokus darauf, den Teilnehmerinnen M\u00f6glichkeiten f\u00fcr k\u00f6rperliche Aktivit\u00e4ten zu bieten. Die Anforderung an die k\u00f6rperliche Aktivit\u00e4t betr\u00e4gt 30 Minuten Bewegung. Um dies zu erreichen, bietet das Coaching-Team 1:1-Trainingseinheiten mit einem RAD-Coach sowie ein virtuelles Fitnessstudio-Training an, an dem alle RAD-Programmteilnehmerinnen weltweit gemeinsam teilnehmen k\u00f6nnen. BFB hat es sich zur Aufgabe gemacht, jeder Frau in jeder Phase ihrer Brustkrebsdiagnose und in ihrem Leben nach der Behandlung Optionen anzubieten.<br\/>\n<br\/><strong>RAD-Support-Aktivit\u00e4ten<\/strong><br\/>\n<br\/>Wir bringen gleichgesinnte Frauen zusammen, die von Brustkrebs betroffen sind, und bieten ihnen wichtige gemeinschaftsorientierte Unterst\u00fctzung, um Selbstvertrauen und Verbundenheit aufzubauen. Dazu geh\u00f6ren soziale Veranstaltungen, interaktive Seminare zu Gesundheitspraktiken, Ern\u00e4hrung, Schlaf, Stressbew\u00e4ltigung und vieles mehr, um ein ausgewogenes Gleichgewicht zu den k\u00f6rperlichen Aktivit\u00e4ten zu schaffen.<br\/>\n<br\/><strong>RAD-Bildungsaktivit\u00e4ten<\/strong><br\/>\n<br\/>Bereitstellung von Bildungsressourcen zu den Themen Bewegung, Onkologie und psychische Gesundheit im Zusammenhang mit Brustkrebs. Im Rahmen dieser Aktivit\u00e4ten halten Mitglieder des medizinischen Beirats Vortr\u00e4ge zu verschiedenen Themen und erweitern die allgemeine Bibliothek um visuelle und schriftliche Ressourcen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>FUSE X BARBELLS F\u00dcR DIE BRUST-KOLLEKTION<\/strong><\/h2>\n<br\/>PUMA hat eine limitierte Bekleidungskollektion herausgebracht. Sie zeichnet sich durch gezielte pinkfarbene Akzente und das Barbells for Boobs-Branding aus und symbolisiert die Entschlossenheit der von Brustkrebs betroffenen Menschen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs definiert den Standard der Brustgesundheitsversorgung neu und setzt sich f\u00fcr die Verbesserung der Lebensqualit\u00e4t von Frauen nach der Diagnose ein. Durch ihre aufbauende und unerm\u00fcdliche Unterst\u00fctzung sind sie eine beeindruckende Gemeinschaft, mit der PUMA stolz darauf ist, zusammenzuarbeiten. In unserer ersten Zusammenarbeit feiern wir alle Betroffenen sowie die F\u00fcrsprecher und Sportler, die sich f\u00fcr positive Fortschritte einsetzen. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs definiert den Standard der Brustgesundheitsversorgung neu und setzt sich f\u00fcr die Verbesserung der Lebensqualit\u00e4t von Frauen nach der Diagnose ein. Durch ihre aufbauende und unerm\u00fcdliche Unterst\u00fctzung sind sie eine beeindruckende Gemeinschaft, mit der PUMA stolz darauf ist, zusammenzuarbeiten. In unserer ersten Zusammenarbeit feiern wir alle Betroffenen sowie die F\u00fcrsprecher und Sportler, die sich f\u00fcr positive Fortschritte einsetzen. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs definiert den Standard der Brustgesundheitsversorgung neu und setzt sich f\u00fcr die Verbesserung der Lebensqualit\u00e4t von Frauen nach der Diagnose ein. Durch ihre aufbauende und unerm\u00fcdliche Unterst\u00fctzung sind sie eine beeindruckende Gemeinschaft, mit der PUMA stolz darauf ist, zusammenzuarbeiten. In unserer ersten Zusammenarbeit feiern wir alle Betroffenen sowie die F\u00fcrsprecher und Sportler, die sich f\u00fcr positive Fortschritte einsetzen. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>DIE SPENDENAKTION<\/strong><\/h2>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>W\u00e4hrend des gesamten Brustkrebsmonats ermutigt PUMA seine Follower, eindrucksvolle Geschichten dar\u00fcber zu teilen, wie Brustkrebs ihr Leben und\/oder das Leben von Frauen in ihrem Umfeld beeinflusst hat. Ver\u00f6ffentlichen Sie Ihre Geschichten mit einem Bild oder Video auf Instagram oder TikTok mit dem Hashtag <strong>#SieBewegtSichMitAbsicht<\/strong>. F\u00fcr jeden Beitrag, der Folgendes enth\u00e4lt: <strong>#SieBewegtSichMitAbsicht<\/strong>, Wir spenden $1 (bis zu insgesamt $25.000) an <strong>Hanteln f\u00fcr Br\u00fcste<\/strong>, um ihre Bem\u00fchungen zur Verbesserung der Lebensqualit\u00e4t und der Ergebnisse bei Personen, die von Brustkrebs betroffen sind, weiter voranzutreiben.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Sie k\u00f6nnen Ihre Spende auch<strong> hier.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir sind #strongertogether!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Was bedeutet \u201eBarbells for Boobs\u201c f\u00fcr Sie? <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/qV_8-2toQbg\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/qV_8-2toQbg<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/qV_8-2toQbg\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Deirdre<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/14aOo_wrN2M\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/14aOo_wrN2M<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/14aOo_wrN2M\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Jessica<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/oGi9_wTOQIQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/oGi9_wTOQIQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/oGi9_wTOQIQ\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Kristin<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/w3tFutUTzGQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/w3tFutUTzGQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/w3tFutUTzGQ\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LaToya<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/-V4WCkubgl4\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/-V4WCkubgl4<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/-V4WCkubgl4\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Margarita <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vtQinvxtMoU\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/vtQinvxtMoU<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/vtQinvxtMoU\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Die Geschichte von \u201eBarbells for Boobs\u201c<\/h2>\n<p>Eine Gruppe von Menschen traf sich damals auf einem Parkplatz. <strong>2009<\/strong>, f\u00fchrte \u201cGRACE\u201d 30 Clean and Jerks durch und sammelte Spenden f\u00fcr Cecy, die beste Freundin von Barbells for Boobs-Gr\u00fcnderin Zionna (Z). Cecy wurde eine Mammographie verweigert, weil sie mit 26 Jahren nach Ansicht der \u00c4rzte zu jung war, um an Brustkrebs zu erkranken. Cecy bat daraufhin Zionna und die Teilnehmer, die Spenden an andere Bed\u00fcrftige weiterzugeben. Durch diese selbstlose Geste von Cecy wurde Barbells for Boobs zu einer Tradition in der nordamerikanischen CrossFit-Community und sammelte in den folgenden zehn Jahren fast 20 Millionen Dollar. Barbells for Boobs baute ein nationales Fr\u00fcherkennungsprogramm auf, das <strong>\u00fcber 54.000 Eingriffe finanziert<\/strong> um Brustkrebsvorsorgeuntersuchungen f\u00fcr junge und unterversorgte Frauen zu unterst\u00fctzen. Viele wissen jedoch nicht, dass knapp zehn Jahre sp\u00e4ter erneut Brustkrebs das Leben von Z und ihren N\u00e4chsten ersch\u00fctterte. Diesmal erfuhr Z' Schwester Jenny, dass sie an metastasierendem Brustkrebs litt, was bedeutete, dass es keine Heilung gab und die Krankheit schnell fortschreiten w\u00fcrde. Leider verstarb Jenny im Jahr 2018.<\/p>\n<p>\"<em>Das Leben ver\u00e4ndert sich nach der Diagnose f\u00fcr immer. Nachdem ich meine Schwester verloren hatte, wusste ich, dass es f\u00fcr Frauen, die von einer Brustkrebsdiagnose betroffen sind, mehr geben musste. Nachdem die Behandlung abgeschlossen ist und die Haare wieder nachwachsen, bleiben den Frauen Narben zur\u00fcck, die niemand sieht. Ich bin fest davon \u00fcberzeugt, dass k\u00f6rperliche Aktivit\u00e4t die Grundlage f\u00fcr die Heilung der Narben ist, die Brustkrebs vielen von uns hinterlassen hat. Um den Kreis unserer Arbeit zu schlie\u00dfen, wollen wir Aufkl\u00e4rung und Unterst\u00fctzung mit Schwerpunkt auf k\u00f6rperlicher und geistiger Gesundheit f\u00fcr Frauen bieten, die von Brustkrebs betroffen sind.<\/em>.\u201d \u2013 <span class=\"text-style-2\">Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von Barbells for Boobs, Zionna Hanson (Z)<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@zionna auf Instagram<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Zionna (@zionna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.<br \/>\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.<\/p>\n<p>\u00a0<br \/>\nWe asked Founder &#038; CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.<\/p>","protected":false},"author":4,"featured_media":30803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":17465,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30799,"post_author":"4","post_date":"2021-10-28 10:32:08","post_date_gmt":"2021-10-28 08:32:08","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. It features purposeful pops of pink and Barbells for Boobs branding and signifies the resolve that\u2019s found in those affected by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/1.jpg\",\"filesize\":1122639,\"sizes\":{\"medium\":{\"file\":\"1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10727},\"large\":{\"file\":\"1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":118375},\"thumbnail\":{\"file\":\"1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6629},\"medium_large\":{\"file\":\"1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63830},\"trp-custom-language-flag\":{\"file\":\"1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30800,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg\",\"title\":\"1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/2.jpg\",\"filesize\":1221000,\"sizes\":{\"medium\":{\"file\":\"2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12757},\"large\":{\"file\":\"2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":131097},\"thumbnail\":{\"file\":\"2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7635},\"medium_large\":{\"file\":\"2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":72470},\"trp-custom-language-flag\":{\"file\":\"2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30801,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg\",\"title\":\"2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/3.jpg\",\"filesize\":1019671,\"sizes\":{\"medium\":{\"file\":\"3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10481},\"large\":{\"file\":\"3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":115278},\"thumbnail\":{\"file\":\"3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6324},\"medium_large\":{\"file\":\"3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63167},\"trp-custom-language-flag\":{\"file\":\"3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30802,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg\",\"title\":\"3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE FUNDRAISER\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Throughout Breast Cancer Awareness Month, PUMA is encouraging our followers to share powerful stories of how breast cancer has impacted their lives and\/or the lives of women around them. Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Zionna (@zionna)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","post_excerpt":"October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\n\n\u00a0\nWe asked Founder & CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","to_ping":"","pinged":"","post_modified":"2025-09-19 14:47:34","post_modified_gmt":"2025-09-19 14:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30799","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30799,"author":"4","date":"2021-10-28 10:32:08","date_gmt":"2021-10-28 08:32:08","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. 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Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. 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Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg\",\"title\":\"3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE FUNDRAISER\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Throughout Breast Cancer Awareness Month, PUMA is encouraging our followers to share powerful stories of how breast cancer has impacted their lives and\/or the lives of women around them. Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Zionna (@zionna)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","title":"PUMA-Interview mit Zionna Hanson, Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von Barbells for Boobs, einer Gemeinschaft, die mit ihrem Programm Resources After Diagnosis gegen Brustkrebs vorgeht","excerpt":"Der Oktober wird pink! Zur Unterst\u00fctzung des Brustkrebsmonats hebt PUMA starke Geschichten von Frauen hervor, die \u00fcberlebt haben, die uns bewegen, von Sportlerinnen, die von Brustkrebs betroffen sind, und von der bedeutenden Rolle, die Sport in ihrem Leben spielt.\nWussten Sie schon? Eine von acht Frauen wird im Laufe ihres Lebens mit Brustkrebs diagnostiziert? Eine traurige Zahl! In diesem Jahr arbeitet PUMA mit verschiedenen Organisationen zusammen, die sich auf Gesundheit und Wellness im CrossFit-Bereich konzentrieren, darunter Barbells for Boobs (BfB). Barbells for Boobs ist eine Gemeinschaft, die mit ihrem RAD-Programm (Resources After Diagnosis) Ma\u00dfnahmen gegen Brustkrebs ergreift. Ihr Ziel ist es, k\u00f6rperliche Aktivit\u00e4t als Grundlage f\u00fcr die Verringerung des Brustkrebsrisikos, die Behandlung und das \u00dcberleben zu f\u00f6rdern.\n\n \nWir haben die Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin von Barbells for Boobs, Zionna Hanson (Z), \u00fcber die Geschichte von Barbells for Boobs befragt, wie sie positiv bleibt, w\u00e4hrend sie sich tagt\u00e4glich mit einem so schweren Thema auseinandersetzt, und wie ihre Organisation Menschen hilft, die mit Brustkrebs zu k\u00e4mpfen haben.","status":"publish","password":"","name":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","modified":"2025-09-19 14:47:34","modified_gmt":"2025-09-19 14:47:34","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28. Oktober 2021 um 08:32","date_local":"28. 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