{"id":30352,"date":"2021-10-05T08:50:21","date_gmt":"2021-10-05T06:50:21","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30352"},"modified":"2025-09-19T14:48:09","modified_gmt":"2025-09-19T14:48:09","slug":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/","title":{"rendered":"Das indische E-Commerce-Unternehmen Flipkart bringt '1DER by PUMA' auf den Markt, das in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen wurde"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>Das indische E-Commerce-Unternehmen Flipkart bringt \u20181DER by PUMA\u2019 auf den Markt, das in Zusammenarbeit mit dem Cricketspieler KL Rahul entworfen wurde.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Stylische Sportbekleidung<\/h1>\n        <div class=\"articleintro\" >1DER von PUMA reagiert auf die wachsende Nachfrage nach stilvoller und dennoch erschwinglicher Athleisure-Mode.<\/div>\n        <div class=\"date\">5. Oktober 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Indian e-commerce company Flipkart launches \\u20181DER by PUMA\\u2019, designed in collaboration with cricketer KL Rahul&quot;, \"text\": &quot;India\\u2019s homegrown e-commerce marketplace \\u201cFlipkart\\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \\u20181DER by PUMA\\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Indiens einheimischer E-Commerce-Marktplatz \"Flipkart\" hat seine Partnerschaft mit uns ausgebaut, um jedem Inder im ganzen Land ein erschwingliches Angebot an modischer Sportbekleidung zur Verf\u00fcgung zu stellen. Die neue Untermarke \"1DER by PUMA\" wurde in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen und ist auf Flipkart, puma.com und in ausgew\u00e4hlten PUMA-Stores erh\u00e4ltlich. Diese Markteinf\u00fchrung markiert auch die 10-j\u00e4hrige Partnerschaft zwischen PUMA und Flipkart, in deren Rahmen Millionen von Kunden im ganzen Land \u00fcber ein wachsendes Netzwerk von Verk\u00e4ufern Zugang zu hochwertigen und stylischen Sportbekleidungsprodukten erhalten haben.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUMhLv3FyCM\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Ein Beitrag geteilt von KL Rahul? (@rahulkl)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>1DER ist eine perfekte Verschmelzung von Mode und Funktionalit\u00e4t und spiegelt KL Rahuls Sinn f\u00fcr Stil und Design wider. Wir freuen uns sehr, unsere bestehende langfristige Partnerschaft mit KL Rahul zu verl\u00e4ngern. Athleisure hat im Laufe der Jahre immense Popularit\u00e4t gewonnen, da Verbraucher nach Optionen suchen, die alltagstauglicher und vielseitiger sind. Da Athleisure immer mehr zum Mainstream wird, hat sein Anteil an der Garderobe als unverzichtbares Modeelement enorm zugenommen. Wir sind \u00fcberzeugt, dass 1DER den steigenden Bedarf an modischer und bequemer Kleidung effektiv decken wird.<\/p>\n<br\/><br\/>Abhishek Ganguly, Gesch\u00e4ftsf\u00fchrer \u2013 Puma Indien und S\u00fcdostasien <\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Im vergangenen Jahr haben viele unserer Kunden weiterhin von zu Hause aus gearbeitet und ihrer Gesundheit und Fitness Priorit\u00e4t einger\u00e4umt, wodurch \u2018Athleisure-Mode\u2019 einen enormen Aufschwung und ein enormes Wachstum erlebt hat. Dies hat zur Entstehung und zum bedeutenden Wachstum der Kategorie \u2018Athleisure\u2019 gef\u00fchrt. Die \u20181DER by PUMA\u2019-Kollektion nutzt die Gelegenheit, den sich wandelnden Modebed\u00fcrfnissen der Verbraucher in ganz Indien gerecht zu werden, und wurde mit einem tiefen Verst\u00e4ndnis f\u00fcr diese Verbraucher zusammengestellt. Sie umfasst eine sorgf\u00e4ltig ausgew\u00e4hlte Produktpalette, die einem ganz bestimmten, wachsenden Bedarf an Athleisure-Mode gerecht wird. \u20181DER by PUMA\u2019 richtet sich an junge Berufst\u00e4tige und Studenten, die weiterhin nach Markenbekleidung, hochwertiger und modischer Kleidung suchen, die zu ihrem sich st\u00e4ndig wandelnden Lebensstil passt.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Mehr lesen<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary\">Sport<\/a>\n\t\t\t        <h4>PUMA INDIEN VERPFLICHTET DIE JUNGEN CRICKETSPIELER WASHINGTON SUNDAR UND DEVDUTT PADIKKAL<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Wir freuen uns, unsere Partnerschaft mit zwei aufstrebenden Spielern, Washington Sundar und Devdutt Padikkal, bekannt zu geben. Das Duo reiht sich in PUMAs beeindruckende Liste von Cricketspielern ein, zu denen der indische Kapit\u00e4n Virat Kohli, der Wicketkeeper und Schlagmann KL Rahul, die Frauen-Nationalspielerin Sushma Verma und Legenden wie Yuvraj Singh geh\u00f6ren.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-signs-young-cricketers-washington-sundar-and-devdutt-padikkal\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-india-signs-young-cricketers-washington-sundar-and-devdutt-padikkal\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Header-India-Story.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-signs-partnership-deal-with-cricket-team-royal-challengers-bangalore\/\" \n\t\t\t\t\t\t\t\t\t    id=\"25686\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/03\/header-ROYAL-CHALLENGERS-BANGALORE.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA UNTERZEICHNET PARTNERSCHAFT MIT DEM CRICKET-TEAM ROYAL CHALLENGERS BANGALORE<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Wir freuen uns, PUMAs langfristige Partnerschaft mit Royal Challengers Bangalore (RCB) bekannt geben zu k\u00f6nnen. Damit sind wir die einzige globale Sportmarke, die derzeit mit einer Franchise der Indian Premier League (IPL) verbunden ist.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-signs-partnership-deal-with-cricket-team-royal-challengers-bangalore\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Indiens einheimischer E-Commerce-Marktplatz \"Flipkart\" hat seine Partnerschaft mit uns ausgebaut, um jedem Inder im ganzen Land ein erschwingliches Angebot an modischer Sportbekleidung zur Verf\u00fcgung zu stellen. Die neue Untermarke \"1DER by PUMA\" wurde in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen und ist auf Flipkart, puma.com und in ausgew\u00e4hlten PUMA-Stores erh\u00e4ltlich. Diese Markteinf\u00fchrung markiert auch die 10-j\u00e4hrige Partnerschaft zwischen PUMA und Flipkart, in deren Rahmen Millionen von Kunden im ganzen Land \u00fcber ein wachsendes Netzwerk von Verk\u00e4ufern Zugang zu hochwertigen und stylischen Sportbekleidungsprodukten erhalten haben.<\/p>","protected":false},"author":4,"featured_media":30353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1442,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30352,"post_author":"4","post_date":"2021-10-05 08:50:21","post_date_gmt":"2021-10-05 06:50:21","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/KL-Header.jpg\",\"filesize\":497129,\"sizes\":{\"medium\":{\"file\":\"KL-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10615},\"large\":{\"file\":\"KL-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":79013},\"thumbnail\":{\"file\":\"KL-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5855},\"medium_large\":{\"file\":\"KL-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":47301},\"trp-custom-language-flag\":{\"file\":\"KL-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":467}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30353,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\",\"title\":\"KL-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stylish Athleisure\",\"content\":\"1DER by PUMA addresses the growing need for stylish yet affordable athleisure\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIndia\u2019s homegrown e-commerce marketplace \u201cFlipkart\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. 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Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:09","post_modified_gmt":"2025-09-19 14:48:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30352","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30352,"author":"4","date":"2021-10-05 08:50:21","date_gmt":"2021-10-05 06:50:21","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/KL-Header.jpg\",\"filesize\":497129,\"sizes\":{\"medium\":{\"file\":\"KL-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10615},\"large\":{\"file\":\"KL-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":79013},\"thumbnail\":{\"file\":\"KL-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5855},\"medium_large\":{\"file\":\"KL-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":47301},\"trp-custom-language-flag\":{\"file\":\"KL-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":467}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30353,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\",\"title\":\"KL-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stylish Athleisure\",\"content\":\"1DER by PUMA addresses the growing need for stylish yet affordable athleisure\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIndia\u2019s homegrown e-commerce marketplace \u201cFlipkart\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUMhLv3FyCM\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002213\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by KL Rahul? (@rahulkl)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul\u2019s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options which are more every day and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAbhishek Ganguly, Managing Director \u2013 Puma India \\u0026 Southeast Asia \",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In the past year, as many of our customers have continued to work from home and have prioritized their health and fitness, \u2018athleisure fashion\u2019 has seen tremendous adoption and growth. This has led to the emergence and significant growth of the \u2018athleisure\u2019 category. Leveraging the opportunity to serve the evolving fashion needs of consumers across India, and curated with a deep understanding of these consumers, the \u20181DER by PUMA\u2019 range is a carefully selected array of products that address a very specific growing need for athleisure. \u20181DER by PUMA\u2019 is aimed at the needs of young working professionals and college students, who continue to look for branded\/ quality\/ fashionable clothing that suits their ever-evolving lifestyle.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-KL.jpg\",\"filesize\":215532,\"sizes\":{\"medium\":{\"file\":\"sidebar-KL-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8202},\"large\":{\"file\":\"sidebar-KL-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":52506},\"thumbnail\":{\"file\":\"sidebar-KL-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4485},\"trp-custom-language-flag\":{\"file\":\"sidebar-KL-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30356,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\",\"title\":\"sidebar-KL\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"KL Rahul\"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-KL.jpg\",\"filesize\":215532,\"sizes\":{\"medium\":{\"file\":\"sidebar-KL-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8202},\"large\":{\"file\":\"sidebar-KL-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":52506},\"thumbnail\":{\"file\":\"sidebar-KL-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4485},\"trp-custom-language-flag\":{\"file\":\"sidebar-KL-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30356,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\",\"title\":\"sidebar-KL\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26325},{\"id\":25686},{\"id\":27568}],\"mode\":\"manual\"} \/-->","title":"Das indische E-Commerce-Unternehmen Flipkart bringt '1DER by PUMA' auf den Markt, das in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen wurde","excerpt":"Indiens einheimischer E-Commerce-Marktplatz \"Flipkart\" hat seine Partnerschaft mit uns ausgebaut, um jedem Inder im ganzen Land ein erschwingliches Angebot an modischer Sportbekleidung zur Verf\u00fcgung zu stellen. Die neue Untermarke \"1DER by PUMA\" wurde in Zusammenarbeit mit dem Kricketspieler KL Rahul entworfen und ist auf Flipkart, puma.com und in ausgew\u00e4hlten PUMA-Stores erh\u00e4ltlich. Diese Markteinf\u00fchrung markiert auch die 10-j\u00e4hrige Partnerschaft zwischen PUMA und Flipkart, in deren Rahmen Millionen von Kunden im ganzen Land \u00fcber ein wachsendes Netzwerk von Verk\u00e4ufern Zugang zu hochwertigen und stylischen Sportbekleidungsprodukten erhalten haben.","status":"publish","password":"","name":"Indisches E-Commerce-Unternehmen Flipkart bringt 1DER von Puma auf den Markt, entworfen in Zusammenarbeit mit dem Cricketspieler KL Rahul.","modified":"2025-09-19 14:48:09","modified_gmt":"2025-09-19 14:48:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"5. Oktober 2021 um 06:50","date_local":"5. Oktober 2021","time_local":"06:50","slug":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","url":"https:\/\/www.puma-catchup.com\/de\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/","featured_image":{"width":1140,"height":640,"file":"2021\/09\/KL-Header.jpg","filesize":497129,"sizes":{"medium":{"file":"KL-Header-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10615},"large":{"file":"KL-Header-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":79013},"thumbnail":{"file":"KL-Header-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5855},"medium_large":{"file":"KL-Header-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":47301},"trp-custom-language-flag":{"file":"KL-Header-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":467}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30353,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg","title":"KL-Kopfzeile","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Indian e-commerce company Flipkart launches \u20181DER by PUMA\u2019, designed in collaboration with cricketer KL Rahul","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/30352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=30352"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/30352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/30353"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=30352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=30352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}