{"id":30290,"date":"2021-09-28T10:10:47","date_gmt":"2021-09-28T08:10:47","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30290"},"modified":"2025-09-19T14:48:15","modified_gmt":"2025-09-19T14:48:15","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","title":{"rendered":"DIE BESONDERE BEDEUTUNG HINTER DER NEUEN LIFESTYLE-KOLLEKTION VON NEYMAR JR. MIT PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/ DIE BESONDERE BEDEUTUNG HINTER NEYMAR JR.S NEUER LIFESTYLE-KOLLEKTION MIT PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >GESEGNET<\/h1>\n        <div class=\"articleintro\" >NEYMAR JR.S NEUE LIFESTYLE-KOLLEKTION MIT PUMA<\/div>\n        <div class=\"date\">28. September 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE SPECIAL MEANING BEHIND NEYMAR JR.\\u2019S NEW LIFESTYLE COLLECTION WITH PUMA&quot;, \"text\": &quot;We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\\u2019s journey from S\\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Wir haben uns mit Neymar Jr. f\u00fcr seine erste Lifestyle-Kollektion zusammengetan, die seine Lebensreise von S\u00e3o Vicente nach Paris zelebriert. Als Mitgestalter der Kollektion sind die St\u00fccke mit aussagekr\u00e4ftigen Grafiken versehen, die von seiner Herkunft in Brasilien inspiriert sind.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die <strong>Die Lifestyle-Kollektion erz\u00e4hlt die Geschichte von Neymar Jr.<\/strong> Die Koordinaten auf dem Tattoo stammen aus S\u00e3o Vicente, seiner Heimatstadt in Brasilien. Das Wort \u201cBlessed\u201d (gesegnet), das er sich auf den R\u00fccken t\u00e4towieren lie\u00df, steht im Mittelpunkt der Kollektion. Die Verwendung dieses Wortes in allen Artikeln hat f\u00fcr ihn eine besondere Bedeutung, da es Dankbarkeit und seine Einstellung zu seinem Leben und seiner Karriere zum Ausdruck bringt. Die Designs enthalten sogar einen seiner Lieblingss\u00e4tze, der sein Lebensmotto widerspiegelt: \u201cEs geht nicht immer darum, der Beste oder Gr\u00f6\u00dfte zu sein, sondern vielmehr darum, zuk\u00fcnftige Generationen zu inspirieren.\u201d\u00a0<br\/>\n<br\/>Das Wichtigste f\u00fcr Neymar Jr. w\u00e4hrend dieses Prozesses war das Design mit <strong>Komfort im Sinn<\/strong>, etwas, das man jeden Tag tragen kann. W\u00e4hrend Produktdesigns <strong>minimalistisch, schwerer Stoff<\/strong> und <strong>Premium-Details<\/strong> die Teile anheben.\u00a0\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Wir haben den Global Creative Director von PUMA gefragt, <strong>Heiko Desens\u00a0<\/strong>\u00fcber die Zusammenarbeit mit Neymar Jr. sowie \u00fcber die Kollektion:<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><b>Erz\u00e4hlen Sie uns, wie es war, mit Neymar Jr. am Designprozess zu arbeiten.<\/b>\u00a0<br\/>\n<br\/>Heiko: Das Designteam und ich sind letztes Jahr nach Paris gereist, um Neymar Jr. zum ersten Mal in seinem Haus zu treffen. Das war ein ziemlich aufregender Moment f\u00fcr den Start dieser Kollektion. Wir kennen Neymar Jr. als gut gekleidet, manchmal mit einem opulenten und ziemlich aufregenden Stil, also haben wir mutige Designbeispiele mitgebracht. Als wir bei ihm zu Hause ankamen, f\u00fchlten wir uns sehr willkommen, stellten jedoch fest, dass er etwas ganz anderes f\u00fcr seine eigene Kollektion im Sinn hatte: einen schlichten, zur\u00fcckhaltenden Look. Wir waren \u00fcberrascht, aber gl\u00fccklich \u2013 als Designer m\u00f6gen wir Einfachheit und konzentrieren uns auf Details, um einen eher minimalistischen Look zu erzielen. Wir beschlossen, eine Kollektion mit pers\u00f6nlichen Akzenten und subtilen Designs zu entwerfen, und das war der Ausgangspunkt. Wir waren alle begeistert, und Neymar Jr. war w\u00e4hrend des gesamten Prozesses ein gro\u00dfartiger Partner.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><b>Was sind die wichtigsten Details, die diese Kollektion einzigartig machen?<\/b>\u00a0<br\/>\n<br\/>Heiko: \u2018Blessed\u2019 ist ein Tattoo von ihm, das er als dekoratives Element in der Kollektion verwenden wollte. Es ist gut sichtbar auf dem Hoodie mit reichhaltiger Stickerei zu sehen. Er wollte auch ein paar versteckte Details, die auf seine Herkunft hinweisen, also haben wir die Koordinaten seiner Heimatstadt als kleines Band in kontrastierendem Gelb auf einigen Artikeln angebracht. Au\u00dferdem hat er eine Botschaft f\u00fcr seine Fans verfasst, einen Satz, der ihm sehr am Herzen liegt und so etwas wie sein Lebensmotto ist.\u00a0\u00a0<br\/>\n<br\/><b>F\u00fcr wen ist die Kollektion gedacht?<\/b>\u00a0<br\/>\n<br\/>Heiko: Neymar Jr. wollte unbedingt sicherstellen, dass er das Design selbst gerne tr\u00e4gt, also wollte er etwas f\u00fcr sich selbst, aber auch f\u00fcr die coolen Kids da drau\u00dfen machen. Deshalb ist der Look eher zur\u00fcckhaltend, was ihn f\u00fcr ein cooles Publikum attraktiv macht \u2013 genau das war unser Ziel f\u00fcr diese Kollektion.\u00a0<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-1-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-2-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-3-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Die erste Lifestyle-Kollektion von PUMA f\u00fcr Neymar Jr. umfasst eine Reihe von Schuhen, darunter die neueste Wild Rider-Serie von PUMA, Bekleidung wie Hoodies, Bomberjacken, T-Shirts und Cargohosen sowie eine Auswahl an Accessoires, M\u00fctzen, Kappen und einen Rucksack. Neymar Jr. war von Anfang an in den Prozess involviert, brachte Ideen in Meetings ein, teilte seine Designvorlieben mit und w\u00e4hlte sogar die Materialien aus. <\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev066465de-0db5-4604-a3ab-6365c73b6a6a\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext066465de-0db5-4604-a3ab-6365c73b6a6a\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_066465de-0db5-4604-a3ab-6365c73b6a6a\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"066465de-0db5-4604-a3ab-6365c73b6a6a\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" \n                     tabindex=\"-1\" \n                    id=\"27331\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Ney-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\">NEYMAR JR. BEGEISTERT KINDER AUS BRASILIEN MIT UNGLAUBLICHER \u00dcBERRASCHUNG<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir haben uns mit Neymar Jr. zusammengetan, um den Kindern des brasilianischen Fu\u00dfballvereins Centro da Coroa FC eine besondere \u00dcberraschung zu bereiten, um sie zu ermutigen, ihre Tr\u00e4ume zu verfolgen und ... 'Only See Great'.\n \nOnly See Great\" inspiriert die n\u00e4chste Generation dazu, auf und neben dem Spielfeld Gro\u00dfartiges zu leisten, an sich selbst zu glauben und ihre Tr\u00e4ume zu verfolgen. Als Teil der Plattform veranstalteten Neymar Jr. und PUMA einen denkw\u00fcrdigen Tag f\u00fcr die Kinder des Centro da Coroa FC - einem lokalen Fu\u00dfballverein in Neymar Jr.s Heimatstaat S\u00e3o Paulo.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" \n                     tabindex=\"-1\" \n                    id=\"26482\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Neymar-Fortnight.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\">NEYMAR JR. WIRD IN FORTNITE VERR\u00dcCKT: SCHALTE SEINE OUTFITS FREI, WERDE IN DER KREATIVABTEILUNG VERR\u00dcCKT UND NIMM AM NEYMAR JR. CUP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir haben uns mit Neymar Jr. und Fortnite zusammengetan, um den Neymar Jr. x PUMA Crazy Playground, den Creative Hub und exklusive PUMA-Belohnungen f\u00fcr den Neymar Jr.-Cup einzuf\u00fchren. Diese Woche wird Neymar Jr. als erster Athlet \u00fcberhaupt der Icon Series von Fortnite als Teil des aktuellen Season 6 \"Primal\" Battle Pass beitreten.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" \n                     tabindex=\"-1\" \n                    id=\"26979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\">NEYMAR JR'S STIL ABSEITS DES SPIELFELDES BEKOMMT EINEN NEUEN, WILDEN LOOK<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Wir \u00fcberraschen mit einem neuen Modell unserer beliebten Rider-Reihe, dem Wild Rider. Der neue Lieblingsschuh von Neymar Jr. abseits des Spielfelds wurde von der Bewegung des Stadtlebens inspiriert.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" \n                     tabindex=\"-1\" \n                    id=\"23547\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Neymar-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\">Neymar Jr. macht sie verr\u00fcckt mit dem Future Z Fu\u00dfballschuh<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    EINSCHLIESSEN. MACHT SIE VERR\u00dcCKT. Das Sportunternehmen PUMA hat den bahnbrechenden neuen Fu\u00dfballschuh FUTURE Z 1.1 auf den Markt gebracht, der von den dynamischsten und kreativsten Spielern der Welt getragen wird - Neymar Jr., James Maddison, Eug\u00e9nie le Sommer, Marco Reus und Dzsenifer Marozs\u00e1n. Anl\u00e4sslich der Markteinf\u00fchrung des neuen Schuhs hat PUMA ein cooles Video mit Neymar Jr. gedreht, das Sie sich unten ansehen k\u00f6nnen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" \n                     tabindex=\"-1\" \n                    id=\"28700\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/07\/Header-Wild-Rider.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\">Die besten PUMA Wild Rider-Star-Twinning-Momente, pr\u00e4sentiert von JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung und weiteren Prominenten und Influencern<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Diese Treter kommen in sommerlichen Farbkombinationen und sind das neueste Modell von PUMAs beliebter Rider-Franchise. Der PUMA Wild Rider ist inspiriert von der Bewegung des Stadtlebens - immer vorw\u00e4rts, weiter, schneller und weiter. Hier sind die besten Wild Rider-Momente von JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung und weiteren stylischen Prominenten und Influencern. Lass dich inspirieren!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wir haben uns mit Neymar Jr. f\u00fcr seine erste Lifestyle-Kollektion zusammengetan, die seine Lebensreise von S\u00e3o Vicente nach Paris zelebriert. Als Mitgestalter der Kollektion sind die St\u00fccke mit aussagekr\u00e4ftigen Grafiken versehen, die von seiner Herkunft in Brasilien inspiriert sind.<\/p>","protected":false},"author":4,"featured_media":30293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15695,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30290,"post_author":"4","post_date":"2021-09-28 10:10:47","post_date_gmt":"2021-09-28 08:10:47","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. That is why it\u2019s quite a toned-down look, so it\u2019s really attracting a cool crowd of people, which was our aim for this collection.\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","post_excerpt":"We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:15","post_modified_gmt":"2025-09-19 14:48:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30290","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30290,"author":"4","date":"2021-09-28 10:10:47","date_gmt":"2021-09-28 08:10:47","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. That is why it\u2019s quite a toned-down look, so it\u2019s really attracting a cool crowd of people, which was our aim for this collection.\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"DIE BESONDERE BEDEUTUNG HINTER DER NEUEN LIFESTYLE-KOLLEKTION VON NEYMAR JR. MIT PUMA","excerpt":"Wir haben uns mit Neymar Jr. f\u00fcr seine erste Lifestyle-Kollektion zusammengetan, die seine Lebensreise von S\u00e3o Vicente nach Paris zelebriert. Als Mitgestalter der Kollektion sind die St\u00fccke mit aussagekr\u00e4ftigen Grafiken versehen, die von seiner Herkunft in Brasilien inspiriert sind.","status":"publish","password":"","name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","modified":"2025-09-19 14:48:15","modified_gmt":"2025-09-19 14:48:15","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28. September 2021 um 08:10","date_local":"28. September 2021","time_local":"08:10","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","url":"https:\/\/www.puma-catchup.com\/de\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","featured_image":{"width":1140,"height":640,"file":"2021\/09\/Header-Ney.jpg","filesize":674611,"sizes":{"medium":{"file":"Header-Ney-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":15112},"large":{"file":"Header-Ney-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":136645},"thumbnail":{"file":"Header-Ney-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7652},"medium_large":{"file":"Header-Ney-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":81671},"trp-custom-language-flag":{"file":"Header-Ney-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":428}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30293,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg","title":"Kopfzeile-Ney","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/30290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=30290"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/30290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/30293"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=30290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=30290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}