{"id":29466,"date":"2021-08-23T13:36:20","date_gmt":"2021-08-23T11:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29466"},"modified":"2025-09-19T14:48:51","modified_gmt":"2025-09-19T14:48:51","slug":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/","title":{"rendered":"PUMA Innovation: K\u00f6nnen wir die Geschwindigkeit eines Leichtathleten sichtbar machen?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        PUMA Innovation: K\u00f6nnen wir die Geschwindigkeit eines Leichtathleten sichtbar machen?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >K\u00d6NNEN SIE DIE GESCHWINDIGKEIT SEHEN?<\/h1>\n        <div class=\"articleintro\" >EINE VISUELLE FORSCHUNGSSTUDIE: Kann man die Geschwindigkeit eines Leichtathleten sichtbar machen?<\/div>\n        <div class=\"date\">23. August 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Innovation: Can we make the speed of a track and field athlete visible?&quot;, \"text\": &quot;A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\\u2019t want to stop there. Learn more about this project!\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Ein PUMA-Trainingsanzug, der Sportlern hilft, schneller zu laufen, und der die Farbe wechselt, wenn Sie Ihre Geschwindigkeit erh\u00f6hen? Unser PUMA Innovationsteam hat genau daran gearbeitet. In Zusammenarbeit mit der Abteilung f\u00fcr Aerodynamik der Norwegischen Universit\u00e4t f\u00fcr Wissenschaft und Technologie und SIEMENS konnten wir die Forschung betreiben, die uns geholfen hat, die Aerodynamik von Sprintanz\u00fcgen zu verstehen. Wir haben diese Forschung in ein Rezept zur Optimierung des Luftstroms und zur Verringerung des Luftwiderstands umgesetzt. Aber wir wollten nicht dabei stehen bleiben. Erfahren Sie mehr \u00fcber dieses Projekt!<\/span>\n<span class=\"textStyle_intro\"><\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Diese kurzen Sprintrennen sind von Anfang bis Ende sehr intensiv. Es geht um Geschwindigkeit, Zeitmessung und reine Leistung. F\u00fcr den Athleten ist das ein sehr emotionaler Moment. Wir wollten diesen emotionalen Moment verst\u00e4rken, indem wir ihn sichtbar machen. Ein Anzug, der eine Farbe hat, wenn man das Rennen beginnt, und eine andere, wenn man das Rennen beendet.<\/p>\n<br\/><br\/>Romain Girard, Senior Head of Innovation bei PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Zus\u00e4tzlich zu den wissenschaftlichen Untersuchungen zur Leistungssteigerung hat PUMA Innovation weitere Untersuchungen durchgef\u00fchrt, um <strong>ein emotionales Erlebnis gestalten<\/strong> nicht nur f\u00fcr den Athleten, sondern auch f\u00fcr die Schaulustigen. Daf\u00fcr arbeiteten wir mit der <strong>Das im Vereinigten K\u00f6nigreich ans\u00e4ssige Startup The Unseen<\/strong>. Sie entwickelten eine spezielle Stoffbehandlung, die auf Wind reagiert und die Farbe des Stoffes ver\u00e4ndert. <strong>Wenn der Sprinter seine Geschwindigkeit erh\u00f6ht, \u00e4ndert der Anzug seine Farbe.<\/strong> Wir stellten ihnen das Design des Sprintanzugs, die Stoffspezifikationen und die Umweltdaten zur Verf\u00fcgung, mit denen sie arbeiten konnten.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-2-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">DIE WISSENSCHAFTLICHE FORSCHUNG<\/span>\n<br\/>Das Innovationsteam konzentrierte sich auf <strong>drei Leistungsaspekte<\/strong> w\u00e4hrend der Forschung. Die Forschung f\u00fchrte zu den funktionalen Elementen und Details, die auf dem Sprintanzug zu finden sind.<br\/>\n<br\/><strong>Fit<\/strong>\u00a0- unter Verwendung hochwertiger Stoffe und eines optimierten Musters.<br\/>\n<br\/><strong>W\u00e4rme-Management\u00a0<\/strong>- mit einer High-End-Gewebe-Technologie, die eine sehr offene Struktur f\u00fcr die R\u00fcckseite erm\u00f6glicht, um das W\u00e4rmemanagement zu verbessern.<br\/>\n<br\/><strong>Aerodynamische Optimierung<\/strong>\u00a0- wo wir mit der Norwegischen Universit\u00e4t f\u00fcr Wissenschaft und Technologie (NTNU), die Zugang zu einem Windkanal hat, und Siemens zusammenarbeiteten, um einige digitale Tests mit den neuesten Computersimulationen durchzuf\u00fchren. Die Ergebnisse f\u00fchrten uns zur Entwicklung dieser \u201cB\u00fcrsten\u201d, die strategisch am Anzug platziert wurden und den Luftstrom um den K\u00f6rper der Athleten beeinflussten und den Luftwiderstand minimierten, der einen Athleten ausbremsen kann.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">DIE EMOTIONSFORSCHUNG<\/span>\n<br\/>In Zusammenarbeit mit The Unseen hat PUMA Innovation einen Anzug entwickelt, der seine Farbe \u00e4ndert, wenn der Sportler seine Geschwindigkeit erh\u00f6ht. Diese Ver\u00e4nderung in Echtzeit verst\u00e4rkt die Emotionen eines Ereignisses und bringt <strong>eine andere Ebene der Leidenschaft und der Aufregung<\/strong> zur Erfahrung.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Aerodynamik<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipepreva6d099b3-169b-46e1-8e5d-218b91ddd1cb\"><\/div>\n    <\/div>\n\t<div id=\"swipe_a6d099b3-169b-46e1-8e5d-218b91ddd1cb\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"a6d099b3-169b-46e1-8e5d-218b91ddd1cb\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/the-unseen.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/new-Untitled-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenexta6d099b3-169b-46e1-8e5d-218b91ddd1cb\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Performance-Track-Laufanzug<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/sidebar-innovation.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">AERODYNAMIK-TEST IM WINDKANAL<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/aerodynamics.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >READ MORE...<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Innovation am Freitag: PUMA und X-BIONIC\u00ae erhalten prestigetr\u00e4chtigen PLUS X Award<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tJetzt ist es offiziell! Die PUMA I X-BIONIC\u00ae Kollektion hat den renommierten Plus X Award erhalten. Die Kollektion von High-Performance-Sportbekleidung, die das Ergebnis der Zusammenarbeit von PUMA mit der Schweizer Ideenschmiede X-BIONIC\u00ae ist, begeistert weltweit durch ihr innovatives Design und ihre F\u00e4higkeit, Funktionalit\u00e4t mit Komfort und \u00c4sthetik zu verbinden.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ein PUMA-Trainingsanzug, der Sportlern hilft, schneller zu laufen, und der die Farbe wechselt, wenn Sie Ihre Geschwindigkeit erh\u00f6hen? Unser PUMA Innovationsteam hat genau daran gearbeitet. In Zusammenarbeit mit der Abteilung f\u00fcr Aerodynamik der Norwegischen Universit\u00e4t f\u00fcr Wissenschaft und Technologie und SIEMENS konnten wir die Forschung betreiben, die uns geholfen hat, die Aerodynamik von Sprintanz\u00fcgen zu verstehen. Wir haben diese Forschung in ein Rezept zur Optimierung des Luftstroms und zur Verringerung des Luftwiderstands umgesetzt. Aber wir wollten nicht dabei stehen bleiben. Erfahren Sie mehr \u00fcber dieses Projekt!<\/p>","protected":false},"author":4,"featured_media":29475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8035,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-29466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":29466,"post_author":"4","post_date":"2021-08-23 13:36:20","post_date_gmt":"2021-08-23 11:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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The research led to the functional elements and details that are found on the sprint suit.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Fit\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 using premium fabric and an optimized pattern.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Heat Management\u00a0\\u0026lt;\/strong\\u0026gt;\u2013 using a high end woven technology that allows engineering of a very open structure for the back panel to improve heat management.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Aerodynamic Optimisation\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 where we worked with Norwegian University of Science and Technology \u2013 NTNU \u2013 with access to a wind tunnel and Siemens to do some digital testing using the latest computer software simulations. The results led us to develop these \u201cbrushes\u201d, strategically placed on the suit that influenced the airflow around the body of the athletes and minimized the air drag that can slow an athlete down.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTHE EMOTION RESEARCH\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;In collaboration with The Unseen, PUMA innovation created the suit that changes color as the athlete increases speed. This real-time change amplifies the emotion of an event, bringing \\u0026lt;strong\\u0026gt;another level of passion and excitement\\u0026lt;\/strong\\u0026gt; to the experience.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Aerodynamics\"} \/--><!-- wp:puma\/row-image-slider 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track running suit\",\"AERODYNAMICS TEST IN WINDTUNNEL\"],\"showCaptions\":[false,false],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"READ MORE...\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"READ MORE...\",\"icon\":\"\",\"manualArticles\":[{\"id\":28381},{\"id\":17044}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA Innovation: Can we make the speed of a track and field athlete visible?","post_excerpt":"A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:51","post_modified_gmt":"2025-09-19 14:48:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29466","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":29466,"author":"4","date":"2021-08-23 13:36:20","date_gmt":"2021-08-23 11:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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Unser PUMA Innovationsteam hat genau daran gearbeitet. In Zusammenarbeit mit der Abteilung f\u00fcr Aerodynamik der Norwegischen Universit\u00e4t f\u00fcr Wissenschaft und Technologie und SIEMENS konnten wir die Forschung betreiben, die uns geholfen hat, die Aerodynamik von Sprintanz\u00fcgen zu verstehen. Wir haben diese Forschung in ein Rezept zur Optimierung des Luftstroms und zur Verringerung des Luftwiderstands umgesetzt. Aber wir wollten nicht dabei stehen bleiben. Erfahren Sie mehr \u00fcber dieses Projekt!","status":"publish","password":"","name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","modified":"2025-09-19 14:48:51","modified_gmt":"2025-09-19 14:48:51","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"23. August 2021 um 11:36","date_local":"23. 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