{"id":27991,"date":"2021-07-01T10:53:18","date_gmt":"2021-07-01T08:53:18","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=27991"},"modified":"2025-09-19T14:49:53","modified_gmt":"2025-09-19T14:49:53","slug":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/","title":{"rendered":"PUMA UND PRONOUNCE ENTWERFEN ERSTE KOLLEKTION INSPIRIERT VON EINER ANTIKEN ARCH\u00c4OLOGISCHEN ST\u00c4TTE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA UND PRONOUNCE ENTWICKELN ERSTE KOLLEKTION, INSPIRIERT VON EINER ALTEN ARCH\u00c4OLOGISCHEN ST\u00c4TTE\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Abstrakt, geheimnisvoll, geschlechtslos.<\/h1>\n        <div class=\"articleintro\" >PUMA UND PRONOUNCE ENTWICKELN ERSTE KOLLEKTION <\/div>\n        <div class=\"date\">1. Juli 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA AND PRONOUNCE CREATE DEBUT COLLECTION INSPIRED BY ANCIENT ARCHAEOLOGICAL SITE&quot;, \"text\": &quot;PUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">PUMA und die Designermarke PRONOUNCE haben eine erste gemeinsame Kollektion von Bekleidung, Schuhen und Accessoires in einer erdigen Farbpalette entworfen, die von Pumapunku, einer antiken arch\u00e4ologischen St\u00e4tte in Bolivien, inspiriert wurde. Wir haben die Mitbegr\u00fcnder von PRONOUNCE \u00fcber die Inspiration und den Designprozess hinter der Kollektion befragt.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>PRONOUNCE wurde 2016 von Yushan Li und seinem kreativen Partner Jun Zhou gegr\u00fcndet und hat seinen Sitz in Mailand und Shanghai. Die High-End-Marke spiegelt die gemeinsame Liebe des Duos wider.<strong> handgefertigte Kleidungsst\u00fccke<\/strong>, und der Wunsch, die Schaffung von <strong>Wirklich globale, wirklich geschlechtsneutrale Kleidung.<\/strong> Dieser Ansatz f\u00fcgt sich nahtlos in die erste PUMA x PRONOUNCE-Kollektion ein, die antike Inspirationen mit einem modernen und minimalistischen Designansatz verbindet.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Wir haben die Mitbegr\u00fcnder von PRONOUNCE, Yushan Li und Jun Zhou, zu ihrer Inspiration und ihrem Designprozess befragt.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>PRONOUNCE bringt eine einzigartige Mischung aus Ost und West in geschlechtsneutrale Kleidung ein und schafft dabei gleichzeitig eine Balance zwischen euren beiden Stilen. Erz\u00e4hlt uns mehr \u00fcber die Geschichte hinter der Marke und wie ihr gemeinsam angefangen habt.\n<\/strong>\nYushan: Wir haben uns w\u00e4hrend unserer Zeit als Modestudenten in London kennengelernt. Ich habe am Central Saint Martins studiert, Jun am London College of Fashion. Nachdem ich mich mit Jun angefreundet hatte, wusste ich, dass wir etwas gemeinsam hatten.<br\/>\n<br\/>Jun: Bald stellten wir beide fest, dass wir denselben Geschmack in Sachen Modedesign hatten. Wir waren beide ehrgeizig und bereit, gemeinsam etwas Neues zu starten. Nachdem wir eine Zeit lang in der Branche gearbeitet hatten, beschlossen wir schlie\u00dflich, unsere eigene Marke PRONOUNCE zu gr\u00fcnden.<br\/>\n<br\/><strong>Sie haben eine antike arch\u00e4ologische St\u00e4tte, Pumapunku, als Inspiration f\u00fcr die Kollektion gew\u00e4hlt. K\u00f6nnen Sie uns einen Einblick geben, warum diese St\u00e4tte als Inspiration f\u00fcr die Kollektion ausgew\u00e4hlt wurde, und uns mehr \u00fcber die Geschichte hinter dieser St\u00e4tte erz\u00e4hlen?<\/strong><br\/>\n<br\/>Yushan: Pumapunku ist eine bedeutende historische St\u00e4tte. Als wir sie zum ersten Mal sahen, waren wir von den exquisit behauenen Steinen beeindruckt. Es ist einfach unglaublich, dass sie schon seit Tausenden von Jahren existiert. Wir wollten mehr dar\u00fcber erfahren und haben daher umfangreiche Recherchen angestellt. Je mehr wir dar\u00fcber erfuhren, desto mehr beeindruckte uns diese geheimnisvolle und spektakul\u00e4re historische St\u00e4tte.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Erz\u00e4hlen Sie uns mehr \u00fcber die Entw\u00fcrfe und den Entstehungsprozess \u2013 wie ist es Ihnen gelungen, eine so einzigartige Inspiration zum Leben zu erwecken?<\/strong><br\/>\n<br\/>Jun: Unsere Kollektionen zeichnen sich oft durch lockere, drapierte Silhouetten in neutralen Farbt\u00f6nen aus, mit experimentellen Akzenten und unkonventionellem Styling. W\u00e4hrend der globalen Pandemie hatten wir etwas Zeit, um dar\u00fcber nachzudenken, wie wir diese Kollektion beginnen sollten. Nachdem wir viele Artikel und Videos \u00fcber Pumapunku gelesen und gesehen hatten, waren wir davon sehr inspiriert. Diese Zusammenarbeit zeigt deutlich, wie wir alles miteinander verschmolzen haben.<br\/>\n<br\/><strong>K\u00f6nnen Sie die Person beschreiben, f\u00fcr die diese Kollektion entworfen wurde?\n<\/strong>\nYushan: Als die Zusammenarbeit best\u00e4tigt wurde, kam uns als Erstes der Abenteuergeist in den Sinn. Wir haben es f\u00fcr diejenigen entworfen, die Outdoor-Aktivit\u00e4ten und Sport lieben, f\u00fcr diejenigen, die sich gerne Herausforderungen stellen, so wie wir.<br\/>\n<br\/><strong>Wie w\u00fcrden Sie die Kollektion mit drei Worten beschreiben?<\/strong><br\/>\n<br\/>Abstrakt, geheimnisvoll, geschlechtslos<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >PUMA x PRONOUNCE<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/c_CIww3J7kk\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/c_CIww3J7kk<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/c_CIww3J7kk\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev54f1892b-fa07-4daa-9e17-9c79ffa98988\"><\/div>\n    <\/div>\n\t<div id=\"swipe_54f1892b-fa07-4daa-9e17-9c79ffa98988\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"54f1892b-fa07-4daa-9e17-9c79ffa98988\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-4.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-3-2.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext54f1892b-fa07-4daa-9e17-9c79ffa98988\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Moderne Passformen und geschlechtsspezifische Styles<\/h2>\n<p>Die Schuhe der Kollektion zeichnen sich durch einen sehr strukturierten Materialmix in neutralen Farben aus. Akzente in leuchtendem Orange und Seildetails sorgen f\u00fcr einen auff\u00e4lligen Touch. Die Auswahl umfasst neue PUMA-Modelle wie den <strong>Wildleder Mayu<\/strong>, <strong>Mirage Sport<\/strong>, und <strong>OP-1 PWRFrame<\/strong>, sowie Klassiker wie der <strong>Korb VTG<\/strong>. Eine M\u00fctze, ein Rucksack und eine Mini-Umh\u00e4ngetasche sind im Zubeh\u00f6rangebot der Kollektion enthalten.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev6fe38304-1243-441c-b91f-fad1fac24d8d\"><\/div>\n    <\/div>\n\t<div id=\"swipe_6fe38304-1243-441c-b91f-fad1fac24d8d\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"6fe38304-1243-441c-b91f-fad1fac24d8d\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-6.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-4.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext6fe38304-1243-441c-b91f-fad1fac24d8d\"><\/div>\n        <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PUMA und die Designermarke PRONOUNCE haben eine erste gemeinsame Kollektion von Bekleidung, Schuhen und Accessoires in einer erdigen Farbpalette entworfen, die von Pumapunku, einer antiken arch\u00e4ologischen St\u00e4tte in Bolivien, inspiriert wurde. Wir haben die Mitbegr\u00fcnder von PRONOUNCE \u00fcber die Inspiration und den Designprozess hinter der Kollektion befragt.<\/p>","protected":false},"author":4,"featured_media":27992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":10844,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-27991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":27991,"post_author":"4","post_date":"2021-07-01 10:53:18","post_date_gmt":"2021-07-01 08:53:18","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Header-CA.jpg\",\"filesize\":355636,\"sizes\":{\"medium\":{\"file\":\"Header-CA-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12957},\"large\":{\"file\":\"Header-CA-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":126931},\"thumbnail\":{\"file\":\"Header-CA-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6582},\"medium_large\":{\"file\":\"Header-CA-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71993},\"trp-custom-language-flag\":{\"file\":\"Header-CA-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27992,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\",\"title\":\"Header-CA\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Abstract, Mysterious, Genderless.\",\"content\":\"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003ePUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs\u2019 shared love of\\u0026lt;strong\\u0026gt; handcrafted garments\\u0026lt;\/strong\\u0026gt;, and a desire to perfect the creation of \\u0026lt;strong\\u0026gt;truly global, truly genderless clothing.\\u0026lt;\/strong\\u0026gt; This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We asked PRONOUNCE cofounders Yushan Li and Jun Zhou about their inspiration and designing process.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PRONOUNCE brings a unique blend of East meets West to genderless clothing, while also incorporating a balance of your two styles. Tell us more about the story behind the brand and how you got started together.\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: We met each other during our time as fashion students in London. I was studying at Central Saint Martins, Jun was at London College of Fashion. After becoming friends with Jun, I knew we had something in common.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Soon we both noticed that we shared the same aesthetic on fashion design. We both were ambitious and willing to start something together. After working in the industry for a period of time, we \ufb01nally decided to start our own brand, PRONOUNCE.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You chose an ancient archaeological site, Pumapunku, as the inspiration behind the collection. Can you give us some insights on why this site was chosen as the collection inspiration and more on the story behind the site?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Yushan: Pumapunku is a signi\ufb01cant historical site. When we saw it the \ufb01rst time, we were amazed by all the exquisitely cut stones. It\u2019s just unbelievable that it\u2019s been around for thousands of years. We wanted to know more about it, so we did lots of research. The more we learned about it, the more we became amazed by this mysterious and spectacular historical site.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Tell us more about the designs and process \u2013 how were you able to bring such a unique inspiration to life?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Our collections often feature loose, draping silhouettes in neutral tones, with experimental touches and unconventional styling. During the global pandemic, we had some time to think about how to start this collection. After we read and watched many articles and videos about Pumapunku, we were extremely inspired by it. This collaboration completely shows how we blended everything together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you describe the person that this collection was designed for?\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: When the collaboration was con\ufb01rmed, the \ufb01rst thing \ufb01rst came to our mind was the spirit of adventure. 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Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the \\u003cstrong\\u003eSuede Mayu\\u003c\/strong\\u003e, \\u003cstrong\\u003eMirage Sport\\u003c\/strong\\u003e, and \\u003cstrong\\u003eOP-1 PWRFrame\\u003c\/strong\\u003e, as well as classics like the \\u003cstrong\\u003eBasket VTG\\u003c\/strong\\u003e. 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We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","to_ping":"","pinged":"","post_modified":"2025-09-19 14:49:53","post_modified_gmt":"2025-09-19 14:49:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=27991","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":27991,"author":"4","date":"2021-07-01 10:53:18","date_gmt":"2021-07-01 08:53:18","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Header-CA.jpg\",\"filesize\":355636,\"sizes\":{\"medium\":{\"file\":\"Header-CA-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12957},\"large\":{\"file\":\"Header-CA-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":126931},\"thumbnail\":{\"file\":\"Header-CA-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6582},\"medium_large\":{\"file\":\"Header-CA-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71993},\"trp-custom-language-flag\":{\"file\":\"Header-CA-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27992,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\",\"title\":\"Header-CA\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Abstract, Mysterious, Genderless.\",\"content\":\"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003ePUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs\u2019 shared love of\\u0026lt;strong\\u0026gt; handcrafted garments\\u0026lt;\/strong\\u0026gt;, and a desire to perfect the creation of \\u0026lt;strong\\u0026gt;truly global, truly genderless clothing.\\u0026lt;\/strong\\u0026gt; This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We asked PRONOUNCE cofounders Yushan Li and Jun Zhou about their inspiration and designing process.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PRONOUNCE brings a unique blend of East meets West to genderless clothing, while also incorporating a balance of your two styles. Tell us more about the story behind the brand and how you got started together.\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: We met each other during our time as fashion students in London. I was studying at Central Saint Martins, Jun was at London College of Fashion. After becoming friends with Jun, I knew we had something in common.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Soon we both noticed that we shared the same aesthetic on fashion design. We both were ambitious and willing to start something together. After working in the industry for a period of time, we \ufb01nally decided to start our own brand, PRONOUNCE.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You chose an ancient archaeological site, Pumapunku, as the inspiration behind the collection. Can you give us some insights on why this site was chosen as the collection inspiration and more on the story behind the site?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Yushan: Pumapunku is a signi\ufb01cant historical site. When we saw it the \ufb01rst time, we were amazed by all the exquisitely cut stones. It\u2019s just unbelievable that it\u2019s been around for thousands of years. We wanted to know more about it, so we did lots of research. The more we learned about it, the more we became amazed by this mysterious and spectacular historical site.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Tell us more about the designs and process \u2013 how were you able to bring such a unique inspiration to life?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Our collections often feature loose, draping silhouettes in neutral tones, with experimental touches and unconventional styling. During the global pandemic, we had some time to think about how to start this collection. After we read and watched many articles and videos about Pumapunku, we were extremely inspired by it. This collaboration completely shows how we blended everything together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you describe the person that this collection was designed for?\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: When the collaboration was con\ufb01rmed, the \ufb01rst thing \ufb01rst came to our mind was the spirit of adventure. We designed it for those who enjoy outdoor activities and sports, for those who like challenging themselves like we do.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How would you describe the collection in three words?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Abstract, Mysterious, Genderless\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA x PRONOUNCE\"} \/--><!-- wp:puma\/row-video {\"id\":\"c_CIww3J7kk\",\"title\":\"PUMA x PRONOUNCE\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-1-5.jpg\",\"filesize\":226267,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-5-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13756},\"large\":{\"file\":\"sidebar-1-5-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":170514},\"thumbnail\":{\"file\":\"sidebar-1-5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5515},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-5-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28001,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-5.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-2-4.jpg\",\"filesize\":167695,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-4-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13827},\"large\":{\"file\":\"sidebar-2-4-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":135452},\"thumbnail\":{\"file\":\"sidebar-2-4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6263},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-4-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28002,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-4.jpg\",\"title\":\"sidebar-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-3-2.jpg\",\"filesize\":241310,\"sizes\":{\"medium\":{\"file\":\"sidebar-3-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":16696},\"large\":{\"file\":\"sidebar-3-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":177771},\"thumbnail\":{\"file\":\"sidebar-3-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"sidebar-3-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28003,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-3-2.jpg\",\"title\":\"sidebar-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eModern fits \\u0026 gender specific styles\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe footwear in the collection uses a very textural material mix in a neutral color scheme. Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the \\u003cstrong\\u003eSuede Mayu\\u003c\/strong\\u003e, \\u003cstrong\\u003eMirage Sport\\u003c\/strong\\u003e, and \\u003cstrong\\u003eOP-1 PWRFrame\\u003c\/strong\\u003e, as well as classics like the \\u003cstrong\\u003eBasket VTG\\u003c\/strong\\u003e. 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