{"id":27890,"date":"2021-06-29T16:21:17","date_gmt":"2021-06-29T14:21:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=27890"},"modified":"2025-09-19T14:49:55","modified_gmt":"2025-09-19T14:49:55","slug":"forever-stronger-puma-and-lauren-london-launch-first-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-stronger-puma-and-lauren-london-launch-first-capsule-collection\/","title":{"rendered":"F\u00fcr immer st\u00e4rker: PUMA und Lauren London pr\u00e4sentieren erste Capsule Collection"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ Forever Stronger: PUMA und Lauren London lancieren erste Capsule Collection\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fforever-stronger-puma-and-lauren-london-launch-first-capsule-collection%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fforever-stronger-puma-and-lauren-london-launch-first-capsule-collection%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-stronger-puma-and-lauren-london-launch-first-capsule-collection\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fforever-stronger-puma-and-lauren-london-launch-first-capsule-collection%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >F\u00fcr immer st\u00e4rker: heute und immer!<\/h1>\n        <div class=\"articleintro\" >PUMA und Lauren London bringen erste Capsule Collection auf den Markt<\/div>\n        <div class=\"date\">29. Juni 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Forever Stronger: PUMA and Lauren London launch First Capsule Collection&quot;, \"text\": &quot;With our brand ambassador Lauren London we are releasing Forever Stronger, a new capsule inspired by Lauren and her hometown of Los Angeles. The collection is designed as a physical representation of strength, perseverance, authenticity and love in timeless footwear and apparel pieces.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-stronger-puma-and-lauren-london-launch-first-capsule-collection\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-stronger-puma-and-lauren-london-launch-first-capsule-collection\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/forever-stronger-puma-and-lauren-london-launch-first-capsule-collection\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fforever-stronger-puma-and-lauren-london-launch-first-capsule-collection%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fforever-stronger-puma-and-lauren-london-launch-first-capsule-collection%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Mit unserer Markenbotschafterin Lauren London bringen wir Forever Stronger heraus, eine neue Kollektion, die von Lauren und ihrer Heimatstadt Los Angeles inspiriert ist. Die Kollektion ist als physische Darstellung von St\u00e4rke, Ausdauer, Authentizit\u00e4t und Liebe in zeitlosen Schuhen und Kleidungsst\u00fccken konzipiert.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Diese erste PUMA-Kollektion ist f\u00fcr Lauren sehr pers\u00f6nlich und spiegelt ihren ungezwungenen Westk\u00fcstenstil wider. Sie zeichnet sich durch bequeme Stoffe und neutrale Farbt\u00f6ne aus, die das ganze Jahr \u00fcber getragen werden k\u00f6nnen. Die begleitende Kampagne \u2018Forever Stronger\u201c zeigt London in verschiedenen Stadtvierteln von Los Angeles, darunter das bekannte Simply Wholesome Restaurant &amp; Store, ein von Schwarzen gef\u00fchrtes Unternehmen, das seit den fr\u00fchen 80er Jahren die Gemeinde von L.A. versorgt.<br\/>\n<br\/>Die Forever Stronger-Kapsel enth\u00e4lt eine <strong>T-Shirt<\/strong>, a <strong>Kapuzenpullover<\/strong> und ein klassisches Schwarz-Wei\u00df <strong>PUMA Wildleder<\/strong> mit der auff\u00e4lligen Stickerei \u201cForever Stronger\u201d in Schreibschrift. Der Hoodie und das T-Shirt sind mit einem <strong>kleines blaues Herz<\/strong>, eine besondere Darstellung von Nipsey Hussle, die daran erinnert, woher London kommt und wohin sie geht.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Ich bin sehr dankbar und stolz darauf, meine erste Kollektion mit meiner PUMA-Familie auf den Markt zu bringen. Ich wollte sicherstellen, dass jedes St\u00fcck authentisch zu mir und meinem Stil passt. Diese Kollektion erinnert uns daran, dass wir trotz aller Widrigkeiten im Leben immer st\u00e4rker werden k\u00f6nnen. Ich freue mich auf weitere Kollektionen.<\/p>\n<br\/><br\/>Lauren London<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-gallery-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/SUEDE-gallery-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@laurenlondon <\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQRU3GzBVH_\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Diesen Beitrag auf Instagram anzeigen<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CQRU3GzBVH_\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Lauren London (@laurenlondon)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Der Kapuzenpullover <\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevb7dc93c4-9f1d-4c6b-8d55-2acb712e99bb\"><\/div>\n    <\/div>\n\t<div id=\"swipe_b7dc93c4-9f1d-4c6b-8d55-2acb712e99bb\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"b7dc93c4-9f1d-4c6b-8d55-2acb712e99bb\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-2.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextb7dc93c4-9f1d-4c6b-8d55-2acb712e99bb\"><\/div>\n        <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mit unserer Markenbotschafterin Lauren London bringen wir Forever Stronger heraus, eine neue Kollektion, die von Lauren und ihrer Heimatstadt Los Angeles inspiriert ist. Die Kollektion ist als physische Darstellung von St\u00e4rke, Ausdauer, Authentizit\u00e4t und Liebe in zeitlosen Schuhen und Kleidungsst\u00fccken konzipiert.<\/p>","protected":false},"author":4,"featured_media":27897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12418,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-27890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":27890,"post_author":"4","post_date":"2021-06-29 16:21:17","post_date_gmt":"2021-06-29 14:21:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Lauren-London-Header.jpg\",\"filesize\":332523,\"sizes\":{\"medium\":{\"file\":\"Lauren-London-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13541},\"large\":{\"file\":\"Lauren-London-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":130314},\"thumbnail\":{\"file\":\"Lauren-London-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6842},\"medium_large\":{\"file\":\"Lauren-London-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":77215},\"trp-custom-language-flag\":{\"file\":\"Lauren-London-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27897,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-Header.jpg\",\"title\":\"Lauren-London-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Forever Stronger: today and always!\",\"content\":\"PUMA and Lauren London launch First Capsule Collection\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith our brand ambassador Lauren London we are releasing Forever Stronger, a new capsule inspired by Lauren and her hometown of Los Angeles. The collection is designed as a physical representation of strength, perseverance, authenticity and love in timeless footwear and apparel pieces.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;This first PUMA capsule is very personal to Lauren and incorporates her effortless West Coast style, featuring comfortable fabrics and neutral tones that can be worn year-round. The accompanying Forever Stronger campaign features London photographed around Los Angeles neighborhoods including, the notable Simply Wholesome Restaurant \\u0026amp;amp; Store, a Black-owned business that has been serving the L.A. community since the early \u201880s.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Forever Stronger capsule includes a \\u0026lt;strong\\u0026gt;T-shirt\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;hoodie\\u0026lt;\/strong\\u0026gt; and a classic black and white \\u0026lt;strong\\u0026gt;PUMA Suede\\u0026lt;\/strong\\u0026gt; with \u201cForever Stronger\u201d prominently embroidered in script. The hoodie and tee feature a \\u0026lt;strong\\u0026gt;tiny blue heart\\u0026lt;\/strong\\u0026gt;, a special representation of Nipsey Hussle and serves as a reminder of where London came from and where she is going.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI am so grateful and proud to drop my first collection with my PUMA family. I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eLauren London\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/06\/Lauren-London-gallery-1.jpg\",\"filesize\":156738,\"sizes\":{\"medium\":{\"file\":\"Lauren-London-gallery-1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8918},\"large\":{\"file\":\"Lauren-London-gallery-1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63461},\"thumbnail\":{\"file\":\"Lauren-London-gallery-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4965},\"medium_large\":{\"file\":\"Lauren-London-gallery-1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":37781},\"trp-custom-language-flag\":{\"file\":\"Lauren-London-gallery-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27898,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-gallery-1.jpg\",\"title\":\"Lauren-London-gallery-1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/06\/SUEDE-gallery-2.jpg\",\"filesize\":152333,\"sizes\":{\"medium\":{\"file\":\"SUEDE-gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6561},\"large\":{\"file\":\"SUEDE-gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":57585},\"thumbnail\":{\"file\":\"SUEDE-gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4843},\"medium_large\":{\"file\":\"SUEDE-gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33732},\"trp-custom-language-flag\":{\"file\":\"SUEDE-gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":388}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27899,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/SUEDE-gallery-2.jpg\",\"title\":\"SUEDE-gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@laurenlondon \\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CQRU3GzBVH_\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002213\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; 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The collection is designed as a physical representation of strength, perseverance, authenticity and love in timeless footwear and apparel pieces.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"forever-stronger-puma-and-lauren-london-launch-first-capsule-collection","to_ping":"","pinged":"","post_modified":"2025-09-19 14:49:55","post_modified_gmt":"2025-09-19 14:49:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=27890","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":27890,"author":"4","date":"2021-06-29 16:21:17","date_gmt":"2021-06-29 14:21:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Lauren-London-Header.jpg\",\"filesize\":332523,\"sizes\":{\"medium\":{\"file\":\"Lauren-London-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13541},\"large\":{\"file\":\"Lauren-London-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":130314},\"thumbnail\":{\"file\":\"Lauren-London-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6842},\"medium_large\":{\"file\":\"Lauren-London-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":77215},\"trp-custom-language-flag\":{\"file\":\"Lauren-London-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27897,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-Header.jpg\",\"title\":\"Lauren-London-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Forever Stronger: today and always!\",\"content\":\"PUMA and Lauren London launch First Capsule Collection\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith our brand ambassador Lauren London we are releasing Forever Stronger, a new capsule inspired by Lauren and her hometown of Los Angeles. The collection is designed as a physical representation of strength, perseverance, authenticity and love in timeless footwear and apparel pieces.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;This first PUMA capsule is very personal to Lauren and incorporates her effortless West Coast style, featuring comfortable fabrics and neutral tones that can be worn year-round. The accompanying Forever Stronger campaign features London photographed around Los Angeles neighborhoods including, the notable Simply Wholesome Restaurant \\u0026amp;amp; Store, a Black-owned business that has been serving the L.A. community since the early \u201880s.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Forever Stronger capsule includes a \\u0026lt;strong\\u0026gt;T-shirt\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;hoodie\\u0026lt;\/strong\\u0026gt; and a classic black and white \\u0026lt;strong\\u0026gt;PUMA Suede\\u0026lt;\/strong\\u0026gt; with \u201cForever Stronger\u201d prominently embroidered in script. The hoodie and tee feature a \\u0026lt;strong\\u0026gt;tiny blue heart\\u0026lt;\/strong\\u0026gt;, a special representation of Nipsey Hussle and serves as a reminder of where London came from and where she is going.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI am so grateful and proud to drop my first collection with my PUMA family. I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eLauren London\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/06\/Lauren-London-gallery-1.jpg\",\"filesize\":156738,\"sizes\":{\"medium\":{\"file\":\"Lauren-London-gallery-1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8918},\"large\":{\"file\":\"Lauren-London-gallery-1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63461},\"thumbnail\":{\"file\":\"Lauren-London-gallery-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4965},\"medium_large\":{\"file\":\"Lauren-London-gallery-1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":37781},\"trp-custom-language-flag\":{\"file\":\"Lauren-London-gallery-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27898,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Lauren-London-gallery-1.jpg\",\"title\":\"Lauren-London-gallery-1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/06\/SUEDE-gallery-2.jpg\",\"filesize\":152333,\"sizes\":{\"medium\":{\"file\":\"SUEDE-gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6561},\"large\":{\"file\":\"SUEDE-gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":57585},\"thumbnail\":{\"file\":\"SUEDE-gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4843},\"medium_large\":{\"file\":\"SUEDE-gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33732},\"trp-custom-language-flag\":{\"file\":\"SUEDE-gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":388}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27899,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/SUEDE-gallery-2.jpg\",\"title\":\"SUEDE-gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@laurenlondon \\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; 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font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CQRU3GzBVH_\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Lauren London (@laurenlondon)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"The hoodie \"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"The hoodie \",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-1-3.jpg\",\"filesize\":86498,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":7506},\"large\":{\"file\":\"sidebar-1-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":57422},\"thumbnail\":{\"file\":\"sidebar-1-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3347},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27900,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-3.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-2-2.jpg\",\"filesize\":104106,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8190},\"large\":{\"file\":\"sidebar-2-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":83259},\"thumbnail\":{\"file\":\"sidebar-2-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4344},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27901,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-2.jpg\",\"title\":\"sidebar-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/-->","title":"F\u00fcr immer st\u00e4rker: PUMA und Lauren London pr\u00e4sentieren erste Capsule Collection","excerpt":"Mit unserer Markenbotschafterin Lauren London bringen wir Forever Stronger heraus, eine neue Kollektion, die von Lauren und ihrer Heimatstadt Los Angeles inspiriert ist. 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