{"id":24027,"date":"2021-01-29T16:48:27","date_gmt":"2021-01-29T15:48:27","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=24027"},"modified":"2025-09-19T14:52:17","modified_gmt":"2025-09-19T14:52:17","slug":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/","title":{"rendered":"Macht euch bereit! PUMA und das Esports-Team Cloud9 pr\u00e4sentieren das 2021 E7 GAMEDAY Kit"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        Macht euch bereit! PUMA und esports-Team Cloud9 pr\u00e4sentieren 2021 E7 GAMEDAY Trikot\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Macht euch bereit!<\/h1>\n        <div class=\"articleintro\" >PUMA und esports-Team Cloud9 pr\u00e4sentieren 2021 E7 GAMEDAY Trikot<\/div>\n        <div class=\"date\">29. Januar 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Get ready! PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit&quot;, \"text\": &quot;Get ready and game on! PUMA launches the\\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\n\\n\\n\\nTogether with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\nThe E7 GAMEDAY kit!\\n\\n\\n\\nThe kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\\u00a0For footwear, we are also offering an updated version of\\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\n\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Mach dich bereit und los geht's! PUMA lanciert das 2021 E7 GAMEDAY Kit in Zusammenarbeit mit dem Esports-Team Cloud9. Das Team trug es bereits bei seinem ersten Wettkampf f\u00fcr League of Legends Mitte Januar.<\/span>\n<div><\/div>\n<div>\n<div>\n<br\/>Gemeinsam mit ATACAC, einem schwedischen Modestudio, das sich auf die Bewegungsfunktionalit\u00e4t von Kleidungsst\u00fccken konzentriert, ohne dabei auf Stil zu verzichten, arbeitete PUMA mit Profispielern zusammen und beobachtete sie w\u00e4hrend des Spiels, um ein Profi-Kit zu entwickeln, das sowohl bequem als auch funktional ist. Die endg\u00fcltigen Trikotdesigns mit kinetischen Mustern, die vom PUMA Innovationsteam und ATACAC entwickelt wurden, konzentrieren sich sowohl auf maximalen Komfort f\u00fcr die Spieler als auch auf optimierte Bewegungsfreiheit. Das Endergebnis des Projekts, das w\u00e4hrend der Design- und Entwicklungsphase vom Cloud9-Team und den Spielern gepr\u00fcft wurde, tr\u00e4gt den Namen E7 Gameday Kit.<br\/>\n<strong class=\"textStyle_description\">Der E7 GAMEDAY Bausatz!<\/strong>\n<\/div>\n<div>\n<div>\n<br\/>Das Trikot besteht aus einem kurz- und einem lang\u00e4rmeligen Spielertrikot, einer Kapuzenjacke und einer Hose. Bei den Schuhen bieten wir au\u00dferdem eine aktualisierte Version der PUMA Active Gaming Footwear mit einer neuen Evoknit-Konstruktion an, bei der Komfort, Leichtigkeit und Vielseitigkeit im Vordergrund stehen.<br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\" width=\"650\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div>Die Cloud9 Replica Collection, die Bekleidung und Schuhe umfasst, wird weltweit erh\u00e4ltlich sein auf <strong>1. M\u00e4rz 2021<\/strong>.<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >PUMA Active Gaming-Schuhe<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/TFXoTc3dvco\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/TFXoTc3dvco<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/TFXoTc3dvco\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>In ausf\u00fchrlichen Gespr\u00e4chen mit professionellen Spielern haben wir den Bedarf an einem socken\u00e4hnlichen Schuh aufgedeckt, der bequem, leicht und griffig ist. Er hat eine superflache Gummilaufsohle, die f\u00fcr den Einsatz zu Hause oder in der Arena geeignet ist. <\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-releases-first-ever-puma-x-cloud9-kicks\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"22853\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/11\/header-Cloud9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMA ver\u00f6ffentlicht die ersten PUMA X CLOUD9 Kicks<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tDie blauen Vibes von Cloud9 treffen auf mutige PUMA-Designs. Wir sind zur\u00fcck f\u00fcr eine weitere Cloud9-Kollektion mit dem Deb\u00fct von PUMA x Cloud9-Schuhen zusammen mit Bekleidung und Accessoires.\nEin Trio von PUMA-Schuhsilhouetten erscheint in der Kollektion, darunter der Future Rider, RS-X und der AGF (Active Gaming Footwear). Der Future Rider hat einen l\u00e4ssigen Street-Style, der durch das leuchtende Blau von Cloud9 und eine leichte Zwischensohle f\u00fcr weiche D\u00e4mpfung akzentuiert wird, w\u00e4hrend der RS-X eine gewagte und \u00fcbertriebene Silhouette mit RS-Technologie und einer ultra-ged\u00e4mpften Zwischensohle aufweist.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-releases-first-ever-puma-x-cloud9-kicks\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"14487\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/10\/H1-Cloud-9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>PUMA stellt Kollektion mit dem Esport-Team Cloud9 vor<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tSie kennen und lieben unsere Kollektionen f\u00fcr einige der gr\u00f6\u00dften Teams im Fu\u00dfball und Motorsport. Jetzt hat PUMA seine Partnerschaft mit dem Esports-Team Cloud9 mit einer Bekleidungskollektion untermauert.\nErst in diesem Fr\u00fchjahr haben PUMA und Cloud9 ihr gemeinsames Sponsoringabkommen erweitert, das auch die Ausstattung der Cloud9-Spieler umfasst.\nF\u00fcr PUMA ist der Vertrag mit Cloud9 der erste gro\u00dfe Schritt in den esports-Bereich, der in den letzten Jahren ein enormes Wachstum erlebt hat und sich von einer kleinen Gruppe von Enthusiasten zu ausverkauften Stadien entwickelt hat.\nUm das Deb\u00fct der Kollektion zu feiern, haben PUMA und Cloud9 die Kollektion ver\u00f6ffentlicht: #DAREYOU, eine Hymne, in der Menschen aller Geschlechter, Ethnien und Typen den Betrachter herausfordern, dort zusammenzukommen, wo die esports-Welt von Cloud9 sie vereint.\n\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"19168\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/06\/esports-teaser.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>PUMA BEGR\u00dcSST 5. ESPORTS ORGANISATION IN DER FAMILIE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tGamer aufgepasst! PUMA ist nun auch in Nordamerika, Europa und Asien vertreten - den drei Regionen, in denen die Branche am st\u00e4rksten vertreten ist.\nEin Spotlight auf das neueste Mitglied der Familie: Gen.G Esports!\n \nEsports erfreut sich weltweit immer gr\u00f6\u00dferer Beliebtheit als Zuschauersportart im Internet und bei Live-Events. PUMA freut sich, Gen.G in seiner Esports-Familie begr\u00fc\u00dfen zu d\u00fcrfen. Im Rahmen der Partnerschaft mit dem koreanischen Multi-Gaming-Team stellen wir den Spielern der Liga offizielle Shirts und Hosen f\u00fcr den Spieltag zur Verf\u00fcgung. Der mehrj\u00e4hrige Deal startete bereits mit dem LCK (League Champions Korea) Summer Split Mitte Juni und legt den Fokus auf die Schaffung einer neuen Lifestyle-Kultur, die die Eigenschaften von esports und einer Sportbekleidungsmarke vereint.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mach dich bereit und los geht's! PUMA lanciert das 2021 E7 GAMEDAY Kit in Zusammenarbeit mit dem Esports-Team Cloud9. Das Team trug es bereits bei seinem ersten Wettkampf f\u00fcr League of Legends Mitte Januar.<\/p>\n<p>Gemeinsam mit ATACAC, einem schwedischen Modestudio, das sich auf die Bewegungsfunktionalit\u00e4t von Kleidungsst\u00fccken konzentriert, ohne dabei auf Stil zu verzichten, arbeitete PUMA mit Profispielern zusammen und beobachtete sie w\u00e4hrend des Spiels, um ein Profi-Kit zu entwickeln, das sowohl bequem als auch funktional ist. Die endg\u00fcltigen Trikotdesigns mit kinetischen Mustern, die vom PUMA Innovationsteam und ATACAC entwickelt wurden, konzentrieren sich sowohl auf maximalen Komfort f\u00fcr die Spieler als auch auf optimierte Bewegungsfreiheit. Das Endergebnis des Projekts, das w\u00e4hrend der Design- und Entwicklungsphase vom Cloud9-Team und den Spielern gepr\u00fcft wurde, tr\u00e4gt den Namen E7 Gameday Kit.<br \/>\nDer E7 GAMEDAY Bausatz!<\/p>\n<p>Das Trikot besteht aus einem kurz- und einem lang\u00e4rmeligen Spielertrikot, einer Kapuzenjacke und einer Hose. Bei den Schuhen bieten wir au\u00dferdem eine aktualisierte Version der PUMA Active Gaming Footwear mit einer neuen Evoknit-Konstruktion an, bei der Komfort, Leichtigkeit und Vielseitigkeit im Vordergrund stehen.<\/p>","protected":false},"author":4,"featured_media":24149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":13677,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-24027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":24027,"post_author":"4","post_date":"2021-01-29 16:48:27","post_date_gmt":"2021-01-29 15:48:27","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/Header-esports-cloud9.jpg\",\"filesize\":213058,\"sizes\":{\"medium\":{\"file\":\"Header-esports-cloud9-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9459},\"large\":{\"file\":\"Header-esports-cloud9-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":77556},\"thumbnail\":{\"file\":\"Header-esports-cloud9-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5549},\"medium_large\":{\"file\":\"Header-esports-cloud9-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":46885},\"trp-custom-language-flag\":{\"file\":\"Header-esports-cloud9-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":24149,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\",\"title\":\"Header-esports-cloud9\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Get ready!\",\"content\":\"PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eGet ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\u003c\/span\\u003e\\n\\u003cdiv\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\u0026lt;br\/\\u0026gt;\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eThe E7 GAMEDAY kit!\\u003c\/strong\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\\u0022 width=\\u0022650\\u0022 height=\\u0022400\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv\\u003eThe Cloud9 Replica Collection which features apparel and footwear will be available globally on \\u003cstrong\\u003eMarch 1st, 2021\\u003c\/strong\\u003e.\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA Active Gaming Footwear\"} \/--><!-- wp:puma\/row-video {\"id\":\"TFXoTc3dvco\",\"title\":\"PUMA Active Gaming Footwear\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eIn extensive talks with professional gamers we uncovered the need for a sock-like shoe; one that is comfortable, lightweight and grippy. It has a super-low profile rubber outsole made for at-home or in-arena use. \\u003c\/p\\u003e\\n\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":22853},{\"id\":14487},{\"id\":19168},{\"id\":13343}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"Get ready! PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit","post_excerpt":"Get ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\n\n\n\nTogether with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\nThe E7 GAMEDAY kit!\n\n\n\nThe kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\n\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","to_ping":"","pinged":"","post_modified":"2025-09-19 14:52:17","post_modified_gmt":"2025-09-19 14:52:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=24027","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":24027,"author":"4","date":"2021-01-29 16:48:27","date_gmt":"2021-01-29 15:48:27","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/Header-esports-cloud9.jpg\",\"filesize\":213058,\"sizes\":{\"medium\":{\"file\":\"Header-esports-cloud9-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9459},\"large\":{\"file\":\"Header-esports-cloud9-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":77556},\"thumbnail\":{\"file\":\"Header-esports-cloud9-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5549},\"medium_large\":{\"file\":\"Header-esports-cloud9-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":46885},\"trp-custom-language-flag\":{\"file\":\"Header-esports-cloud9-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":24149,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\",\"title\":\"Header-esports-cloud9\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Get ready!\",\"content\":\"PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eGet ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\u003c\/span\\u003e\\n\\u003cdiv\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\u0026lt;br\/\\u0026gt;\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eThe E7 GAMEDAY kit!\\u003c\/strong\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\\u0022 width=\\u0022650\\u0022 height=\\u0022400\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv\\u003eThe Cloud9 Replica Collection which features apparel and footwear will be available globally on \\u003cstrong\\u003eMarch 1st, 2021\\u003c\/strong\\u003e.\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA Active Gaming Footwear\"} \/--><!-- wp:puma\/row-video {\"id\":\"TFXoTc3dvco\",\"title\":\"PUMA Active Gaming Footwear\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eIn extensive talks with professional gamers we uncovered the need for a sock-like shoe; one that is comfortable, lightweight and grippy. It has a super-low profile rubber outsole made for at-home or in-arena use. \\u003c\/p\\u003e\\n\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":22853},{\"id\":14487},{\"id\":19168},{\"id\":13343}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"Macht euch bereit! PUMA und das Esports-Team Cloud9 pr\u00e4sentieren das 2021 E7 GAMEDAY Kit","excerpt":"Mach dich bereit und los geht's! PUMA lanciert das 2021 E7 GAMEDAY Kit in Zusammenarbeit mit dem Esports-Team Cloud9. Das Team trug es bereits bei seinem ersten Wettkampf f\u00fcr League of Legends Mitte Januar.\n\n\n\nGemeinsam mit ATACAC, einem schwedischen Modestudio, das sich auf die Bewegungsfunktionalit\u00e4t von Kleidungsst\u00fccken konzentriert, ohne dabei auf Stil zu verzichten, arbeitete PUMA mit den Profispielern zusammen und beobachtete sie w\u00e4hrend des Spiels, um ein Profi-Kit zu entwickeln, das sowohl bequem als auch funktional ist. Die endg\u00fcltigen Trikotdesigns mit kinetischen Mustern, die vom PUMA Innovationsteam und ATACAC entwickelt wurden, konzentrieren sich sowohl auf maximalen Komfort f\u00fcr die Spieler als auch auf optimierte Bewegungsfreiheit. Das Endergebnis des Projekts, das vom Cloud9-Team und den Spielern w\u00e4hrend der Design- und Entwicklungsphase gepr\u00fcft wurde, tr\u00e4gt den Namen E7 Gameday Kit.\nDas E7 GAMEDAY-Kit!\n\n\n\nDas Kit besteht aus einem Gameday-Trikot, das es sowohl in einer kurz- als auch in einer lang\u00e4rmeligen Version gibt, einer Kapuzenjacke und einer Hose. Bei den Schuhen bieten wir au\u00dferdem eine aktualisierte Version der PUMA Active Gaming Footwear mit einer neuen Evoknit-Konstruktion an, bei der Komfort, Leichtigkeit und Vielseitigkeit im Vordergrund stehen.","status":"publish","password":"","name":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","modified":"2025-09-19 14:52:17","modified_gmt":"2025-09-19 14:52:17","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"29. Januar 2021 um 15:48","date_local":"29. 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PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/24027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=24027"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/24027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/24149"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=24027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=24027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}