{"id":23663,"date":"2021-01-15T17:04:28","date_gmt":"2021-01-15T16:04:28","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=23663"},"modified":"2025-09-19T14:52:31","modified_gmt":"2025-09-19T14:52:31","slug":"the-art-of-the-process-new-collection-from-puma-and-michael-lau","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-art-of-the-process-new-collection-from-puma-and-michael-lau\/","title":{"rendered":"DIE KUNST DES PROZESSES: NEUE KOLLEKTION VON PUMA UND MICHAEL LAU"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        DIE KUNST DES PROZESSES: NEUE KOLLEKTION VON PUMA UND MICHAEL LAU\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/PUMA-header-Michael-Lau.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-art-of-the-process-new-collection-from-puma-and-michael-lau%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-art-of-the-process-new-collection-from-puma-and-michael-lau%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-art-of-the-process-new-collection-from-puma-and-michael-lau\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-art-of-the-process-new-collection-from-puma-and-michael-lau%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Die Kunst des Prozesses<\/h1>\n        <div class=\"articleintro\" >Neue Kollektion von PUMA und Michael Lau<\/div>\n        <div class=\"date\">15. Januar 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE ART OF THE PROCESS: NEW COLLECTION FROM PUMA AND MICHAEL LAU&quot;, \"text\": &quot;It\\u2019s wearable art! PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a \\u201cSAMPLE\\u201d collection.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-art-of-the-process-new-collection-from-puma-and-michael-lau\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-art-of-the-process-new-collection-from-puma-and-michael-lau\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/the-art-of-the-process-new-collection-from-puma-and-michael-lau\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-art-of-the-process-new-collection-from-puma-and-michael-lau%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fthe-art-of-the-process-new-collection-from-puma-and-michael-lau%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Das ist tragbare Kunst! PUMA und der in Hongkong lebende K\u00fcnstler Michael Lau haben sich erneut zusammengetan, um eine erste vollst\u00e4ndige Kollektion von Schuhen, Kleidung und Accessoires zu entwerfen, die von der Gestaltung eines Produkts f\u00fcr eine \"SAMPLE\"-Kollektion inspiriert ist.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die Inspiration f\u00fcr die <strong>PUMA X MICHAEL LAU<\/strong> Kollektion \u201cSAMPLE\u201d dokumentiert die Reise des Sch\u00f6pfers und bringt die Interaktion zwischen dem K\u00fcnstler und dem Produkt zum Ausdruck. Bei der Zusammenarbeit mit PUMA geht es Michael nicht nur darum, kommerzielle Produkte herzustellen. Vielmehr fasziniert ihn die Idee, ein Konzept von Grund auf zu erforschen und schlie\u00dflich ein Meisterwerk zu schaffen. Darin, so glaubt er, liegt der Spa\u00df.<br\/>\n<br\/><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/500533831\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Ich w\u00fcnsche Ihnen viel Spa\u00df beim Ausprobieren und Experimentieren. Es wird Sie \u00fcberraschen!<\/p>\n<br\/><br\/>Michael Lau<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Michael m\u00f6chte alle daran erinnern, dass <strong>manchmal bringen Fehler Freude<\/strong>. Seiner kreativen Erfahrung und seinem Verst\u00e4ndnis nach entstehen die am\u00fcsantesten Entw\u00fcrfe beim Entwerfen eines Gegenstands, egal ob es sich um eine Figur, Kleidung oder Turnschuhe handelt, durch unbeabsichtigte Fehler des Designers oder des Fabriktechnikers. Angesichts dieser versehentlichen Fehlkalkulationen w\u00fcrden die meisten den Prototyp wegschmei\u00dfen und ihn sofort \u00fcberarbeiten. Michael hingegen nimmt diese Fehler gerne in Kauf. Er betrachtet die Sch\u00f6nheit solcher \u201cFehler\u201d aus einem anderen Blickwinkel und webt diese Elemente in seine Entw\u00fcrfe ein. Seine k\u00fcnstlerische Wahrnehmung wird in den Produkten der PUMA X MICHAEL LAU Kollektion sichtbar.<br\/>\n<br\/>Die St\u00fccke der Kollektion zeichnen sich aus durch <strong>handgezeichnete Bleistiftgrafiken,<\/strong> <strong>Millimeterpapier-Strukturen<\/strong>, und andere <strong>spielerische Design-Referenzen<\/strong>, und f\u00fchrt zu Produkten mit einem <strong>von handgefertigten Gegenst\u00e4nden inspirierte Optik und Haptik.<\/strong> Die Drucke und Details spielen mit der Idee einer \u201cWork in Progress\u201d-Kollektion, w\u00e4hrend die von Laus Figuren inspirierten Grafiken den St\u00fccken eine pers\u00f6nliche Note verleihen. Viele Artikel sind mit Spr\u00fcchen wie \u201cReverse\u201d, \u201cToo Long\u201d und \u201cToo Small\u201d versehen. Dies sind g\u00e4ngige W\u00f6rter, die von Fabriken verwendet werden, was den explorativen Charakter der Kollektion unterstreicht.<strong> \u201cSammlung \u201dSAMPLE\".<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-gallery.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Der Mirage Mox ist mit einem von Millimeterpapier inspirierten Druck und leuchtenden Farbakzenten ausgestattet. Der Ralph Sampson Mid ist mit Digitaldrucken und unpassenden Farbakzenten an den Schn\u00fcrsenkeln und der Zunge verziert. Abgerundet wird die Schuhkollektion durch \u00e4hnliche Modelle wie den <strong>Ralph Sampson Lo und RS-2K.<\/strong><br\/>\n<br\/>Die Two-Face Track Jacket ist das herausragende Kleidungsst\u00fcck mit folgenden Eigenschaften <strong>ein einzigartiger Druck mit Bleistiftgrafik <\/strong>in einem wendbaren Stil mit hohem Kragen. Die Bekleidungslinie umfasst eine Vielzahl von Artikeln, die das Konzept unterstreichen, wie die Strickhose mit \u2018SAMPLE\u201d-Aufn\u00e4her und das Women's Pocket Hoodie Dress mit K\u00e4ngurutasche auf der R\u00fcckseite. Accessoires wie die Flat Brim Cap mit abnehmbarem \u201dPUMA SAMPLE STUFF\u201c-Schriftzug und die Tote Bag, die mit einzigartigen Grafikprints ausgestattet ist, runden die Kollektion ab.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevf5d829da-05a6-4c94-ba7b-362e2f28f4e2\"><\/div>\n    <\/div>\n\t<div id=\"swipe_f5d829da-05a6-4c94-ba7b-362e2f28f4e2\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"f5d829da-05a6-4c94-ba7b-362e2f28f4e2\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-gallery-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-gallery-3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Lau-3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/1-ML.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-2-new.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Lau-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Lau-8.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextf5d829da-05a6-4c94-ba7b-362e2f28f4e2\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die PUMA x Michael Lau-Kollektion wird auf PUMA.com, in PUMA-Stores und bei ausgew\u00e4hlten H\u00e4ndlern am <strong>16. Januar.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev447efba6-f6a2-44e4-95f3-49efb09c291d\"><\/div>\n    <\/div>\n\t<div id=\"swipe_447efba6-f6a2-44e4-95f3-49efb09c291d\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"447efba6-f6a2-44e4-95f3-49efb09c291d\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Michael-Lau-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Michael-Lau-2.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext447efba6-f6a2-44e4-95f3-49efb09c291d\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">PUMA X Michael Rau<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/michael-rau-sidebar.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDer in Hongkong ans\u00e4ssige Michael Lau erlangte mit seinen Designer-Spielzeugfiguren weltweite Anerkennung. Im Laufe der Jahre hat er immer wieder zeitlose Kunstwerke geschaffen und wird als \u201cPate der Spielzeugfiguren\u201d gekr\u00f6nt. Seine Arbeit hat sowohl die Spielzeughersteller als auch die Stra\u00dfenkultur, einschlie\u00dflich K\u00fcnstler und Musiker, auf der ganzen Welt ma\u00dfgeblich beeinflusst.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Die \"SAMPLE\u201d-Sammlung<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/sidebar-M.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"\" class=\"secondary\"><\/a>\n\t\t\t        <h4><\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        \n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<div class=\"scrollAnim\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"\"\n\t\t\t\t\t    src=\"\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 0% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t    <\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Das ist tragbare Kunst! PUMA und der in Hongkong lebende K\u00fcnstler Michael Lau haben sich erneut zusammengetan, um eine erste vollst\u00e4ndige Kollektion von Schuhen, Kleidung und Accessoires zu entwerfen, die von der Gestaltung eines Produkts f\u00fcr eine \"SAMPLE\"-Kollektion inspiriert ist.<\/p>","protected":false},"author":4,"featured_media":23668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11621,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-23663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":23663,"post_author":"4","post_date":"2021-01-15 17:04:28","post_date_gmt":"2021-01-15 16:04:28","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/PUMA-header-Michael-Lau.jpg\",\"filesize\":56022,\"sizes\":{\"medium\":{\"file\":\"PUMA-header-Michael-Lau-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7233},\"large\":{\"file\":\"PUMA-header-Michael-Lau-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":59106},\"thumbnail\":{\"file\":\"PUMA-header-Michael-Lau-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5353},\"medium_large\":{\"file\":\"PUMA-header-Michael-Lau-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":34737},\"trp-custom-language-flag\":{\"file\":\"PUMA-header-Michael-Lau-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":423}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23668,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/PUMA-header-Michael-Lau.jpg\",\"title\":\"PUMA-header-Michael-Lau\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"The Art of the Process\",\"content\":\"New collection from PUMA and Michael Lau\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIt\u2019s wearable art! PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a \u201cSAMPLE\u201d collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The inspiration behind the \\u0026lt;strong\\u0026gt;PUMA X MICHAEL LAU\\u0026lt;\/strong\\u0026gt; collection, \u201cSAMPLE,\u201d documents the journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael\u2019s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/500533831\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePlease enjoy and make fun out of the process of trial and error. It may surprise you!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eMichael Lau\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Michael hopes to remind everyone that \\u0026lt;strong\\u0026gt;sometimes mistakes will bring joy\\u0026lt;\/strong\\u0026gt;. According to his creative experience and understanding, when creating an item, no matter if it\u2019s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician\u2019s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise it immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such \u201cerrors\u201d from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Collection pieces feature \\u0026lt;strong\\u0026gt;hand-drawn pencil graphics,\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;graph paper textures\\u0026lt;\/strong\\u0026gt;, and other \\u0026lt;strong\\u0026gt;playful design references\\u0026lt;\/strong\\u0026gt;, resulting in products with a \\u0026lt;strong\\u0026gt;look and feel inspired by hand-made items.\\u0026lt;\/strong\\u0026gt; Prints and details play around the idea of a \u201cwork in progress\u201d collection, while graphics inspired by Lau\u2019s figures add a personal touch to the pieces. Many items are adorned with phrases like \u201cReverse,\u201d \u201cToo Long,\u201d and \u201cToo Small\u201d. These are common words used by factories, which highlights the explorative nature of the\\u0026lt;strong\\u0026gt; \u201cSAMPLE\u201d collection.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/01\/ML-2.jpg\",\"filesize\":157966,\"sizes\":{\"medium\":{\"file\":\"ML-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10907},\"large\":{\"file\":\"ML-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97491},\"thumbnail\":{\"file\":\"ML-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5440},\"medium_large\":{\"file\":\"ML-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":59333},\"trp-custom-language-flag\":{\"file\":\"ML-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":239}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23675,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-2.jpg\",\"title\":\"ML-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/01\/ML-gallery.jpg\",\"filesize\":171151,\"sizes\":{\"medium\":{\"file\":\"ML-gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11051},\"large\":{\"file\":\"ML-gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":100558},\"thumbnail\":{\"file\":\"ML-gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4865},\"medium_large\":{\"file\":\"ML-gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":60476},\"trp-custom-language-flag\":{\"file\":\"ML-gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":239}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-gallery.jpg\",\"title\":\"ML-gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Bringing these unique design touches to life, the Mirage Mox features a graph paper inspired print alongside bright pops of color. The Ralph Sampson Mid is adorned with digital prints and mismatched color accents on the laces and tongue. Rounding out the footwear in the collection are similar takes on the \\u0026lt;strong\\u0026gt;Ralph Sampson Lo and RS-2K.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Two-Face Track Jacket is the standout apparel piece, featuring \\u0026lt;strong\\u0026gt;a unique print with pencil mark graphics \\u0026lt;\/strong\\u0026gt;in a reversible style with a tall collar. The apparel range includes a variety of items that showcase the concept, like the Knit Pants with \u2018\u201dSAMPLE\u201d patch work and the Women\u2019s Pocket Hoodie Dress with a kangaroo pocket on the back. Accessories complete the collection with items like a Flat Brim Cap with a detachable \u201cPUMA SAMPLE STUFF\u201d graphic and a Tote Bag that comes equipped for storage and comfort with unique graphic prints.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The PUMA x Michael Lau collection launches on PUMA.com, PUMA stores and select retailers on \\u0026lt;strong\\u0026gt;January 16th.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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\/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/01\/michael-rau-sidebar.jpg\",\"filesize\":24186,\"sizes\":{\"medium\":{\"file\":\"michael-rau-sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":4116},\"large\":{\"file\":\"michael-rau-sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":21347},\"thumbnail\":{\"file\":\"michael-rau-sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":2438},\"trp-custom-language-flag\":{\"file\":\"michael-rau-sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":323}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23667,\"alt\":\"\",\"caption\":\"Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the \u201cgodfather of toy figures\u201d. 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PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a \u201cSAMPLE\u201d collection.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-art-of-the-process-new-collection-from-puma-and-michael-lau","to_ping":"","pinged":"","post_modified":"2025-09-19 14:52:31","post_modified_gmt":"2025-09-19 14:52:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=23663","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":23663,"author":"4","date":"2021-01-15 17:04:28","date_gmt":"2021-01-15 16:04:28","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/PUMA-header-Michael-Lau.jpg\",\"filesize\":56022,\"sizes\":{\"medium\":{\"file\":\"PUMA-header-Michael-Lau-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7233},\"large\":{\"file\":\"PUMA-header-Michael-Lau-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":59106},\"thumbnail\":{\"file\":\"PUMA-header-Michael-Lau-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5353},\"medium_large\":{\"file\":\"PUMA-header-Michael-Lau-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":34737},\"trp-custom-language-flag\":{\"file\":\"PUMA-header-Michael-Lau-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":423}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23668,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/PUMA-header-Michael-Lau.jpg\",\"title\":\"PUMA-header-Michael-Lau\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"The Art of the Process\",\"content\":\"New collection from PUMA and Michael Lau\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIt\u2019s wearable art! PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a \u201cSAMPLE\u201d collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The inspiration behind the \\u0026lt;strong\\u0026gt;PUMA X MICHAEL LAU\\u0026lt;\/strong\\u0026gt; collection, \u201cSAMPLE,\u201d documents the journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael\u2019s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/500533831\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePlease enjoy and make fun out of the process of trial and error. It may surprise you!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eMichael Lau\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Michael hopes to remind everyone that \\u0026lt;strong\\u0026gt;sometimes mistakes will bring joy\\u0026lt;\/strong\\u0026gt;. According to his creative experience and understanding, when creating an item, no matter if it\u2019s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician\u2019s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise it immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such \u201cerrors\u201d from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Collection pieces feature \\u0026lt;strong\\u0026gt;hand-drawn pencil graphics,\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;graph paper textures\\u0026lt;\/strong\\u0026gt;, and other \\u0026lt;strong\\u0026gt;playful design references\\u0026lt;\/strong\\u0026gt;, resulting in products with a \\u0026lt;strong\\u0026gt;look and feel inspired by hand-made items.\\u0026lt;\/strong\\u0026gt; Prints and details play around the idea of a \u201cwork in progress\u201d collection, while graphics inspired by Lau\u2019s figures add a personal touch to the pieces. Many items are adorned with phrases like \u201cReverse,\u201d \u201cToo Long,\u201d and \u201cToo Small\u201d. These are common words used by factories, which highlights the explorative nature of the\\u0026lt;strong\\u0026gt; \u201cSAMPLE\u201d collection.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/01\/ML-2.jpg\",\"filesize\":157966,\"sizes\":{\"medium\":{\"file\":\"ML-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10907},\"large\":{\"file\":\"ML-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97491},\"thumbnail\":{\"file\":\"ML-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5440},\"medium_large\":{\"file\":\"ML-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":59333},\"trp-custom-language-flag\":{\"file\":\"ML-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":239}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23675,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-2.jpg\",\"title\":\"ML-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/01\/ML-gallery.jpg\",\"filesize\":171151,\"sizes\":{\"medium\":{\"file\":\"ML-gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11051},\"large\":{\"file\":\"ML-gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":100558},\"thumbnail\":{\"file\":\"ML-gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4865},\"medium_large\":{\"file\":\"ML-gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":60476},\"trp-custom-language-flag\":{\"file\":\"ML-gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":239}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":23678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/ML-gallery.jpg\",\"title\":\"ML-gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Bringing these unique design touches to life, the Mirage Mox features a graph paper inspired print alongside bright pops of color. The Ralph Sampson Mid is adorned with digital prints and mismatched color accents on the laces and tongue. Rounding out the footwear in the collection are similar takes on the \\u0026lt;strong\\u0026gt;Ralph Sampson Lo and RS-2K.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Two-Face Track Jacket is the standout apparel piece, featuring \\u0026lt;strong\\u0026gt;a unique print with pencil mark graphics \\u0026lt;\/strong\\u0026gt;in a reversible style with a tall collar. The apparel range includes a variety of items that showcase the concept, like the Knit Pants with \u2018\u201dSAMPLE\u201d patch work and the Women\u2019s Pocket Hoodie Dress with a kangaroo pocket on the back. Accessories complete the collection with items like a Flat Brim Cap with a detachable \u201cPUMA SAMPLE STUFF\u201d graphic and a Tote Bag that comes equipped for storage and comfort with unique graphic prints.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The PUMA x Michael Lau collection launches on PUMA.com, PUMA stores and select retailers on \\u0026lt;strong\\u0026gt;January 16th.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the \u201cgodfather of toy figures\u201d. 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