{"id":20134,"date":"2020-08-04T12:25:05","date_gmt":"2020-08-04T10:25:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=20134"},"modified":"2025-09-19T14:54:33","modified_gmt":"2025-09-19T14:54:33","slug":"puma-enters-new-era-with-cushioning-technology-xetic","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/","title":{"rendered":"PUMA STARTET MIT DER D\u00c4MPFUNGSTECHNOLOGIE XETIC IN EINE NEUE \u00c4RA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA STARTET MIT DER D\u00c4MPFUNGSTECHNOLOGIE XETIC IN EINE NEUE \u00c4RA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Direkt aus dem Labor in die Zukunft!<\/h1>\n        <div class=\"articleintro\" >PUMA STARTET MIT DER D\u00c4MPFUNGSTECHNOLOGIE XETIC IN EINE NEUE \u00c4RA<\/div>\n        <div class=\"date\">4. August 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC&quot;, \"text\": &quot;\\n\\nAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\\u00a0cushioning technology\\u00a0XETIC.\\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Seite 1\">\n<div class=\"layoutArea\">\n<span class=\"textStyle_intro\">Im Rahmen einer gesponserten Forschungskooperation mit dem MIT Design Lab hat PUMA die D\u00e4mpfungstechnologie XETIC entwickelt. Mit XETIC beginnt eine neue \u00c4ra, indem die Welten der mechanischen D\u00e4mpfung und des Schaumstoffs kombiniert werden. Diese hochmoderne Performance-Innovation sorgt f\u00fcr einen exzellenten Laufkomfort und wird erstmals in einem neuen, stra\u00dfentauglichen Sneaker namens Calibrate Runner vorgestellt.<\/span>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>W\u00e4hrend die <strong>futuristische sichtbare Technologie<\/strong> Auf den ersten Blick mag XETIC wie ein 3D-Druck aussehen, aber XETIC besteht nicht aus Kunststoff, sondern aus <strong>Schaum<\/strong>. Der Name XETIC leitet sich von \u201cauxetischen Materialien\u201d ab, also Strukturen, die sich unter mechanischer Belastung wie Druck auf bestimmte Weise verhalten. F\u00fcr XETIC bedeutet dies, dass die Polsterung bei allen Trageanl\u00e4ssen f\u00fcr hervorragenden Komfort sorgt.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/444466382\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Seite 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>PUMA und MIT Design Lab <strong>mit einer umfangreichen L\u00e4ufer-Community zusammengearbeitet<\/strong> um individuelle Laufspezifikationen wie Druckpunkte zu analysieren, und sie nutzten diese Daten dann, um eine speziell geformte Struktur zu entwickeln, die eine progressive D\u00e4mpfung erm\u00f6glicht. Das Ergebnis war ein <strong>Struktur in Form der horizontalen Zahl 8,<\/strong> was f\u00fcr den XETIC charakteristisch ist.<br\/>\n<div class=\"page\" title=\"Seite 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>\u00a0<br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Das gesamte Team war begeistert von der M\u00f6glichkeit, an einem Projekt zu arbeiten, das es ihnen erm\u00f6glichte, <strong>einen solchen neuen Raum erkunden<\/strong> und zu sehen, wie all diese Bem\u00fchungen schlie\u00dflich zur Entwicklung des Calibrate Runner f\u00fchrten. Im Laufe des Projekts wurden qualitative und quantitative Nutzertests durchgef\u00fchrt, ein <strong>neuartige Finite-Elemente-Analyse-Simulation<\/strong>, und <strong>parametrisches Design<\/strong> um das perfekte Muster zu finden, das den Namen \u2018Recurve\u2019 erhielt.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev76648388-81de-4e5d-8770-05a54b5d75a2\"><\/div>\n    <\/div>\n\t<div id=\"swipe_76648388-81de-4e5d-8770-05a54b5d75a2\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"76648388-81de-4e5d-8770-05a54b5d75a2\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/galelry-tech2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3-tech.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext76648388-81de-4e5d-8770-05a54b5d75a2\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Die Innovationsabteilung von PUMA hat sich mit dem MIT Design Lab zusammengetan, weil wir deren hochspezialisierte Ingenieurskompetenzen ben\u00f6tigten. Das MIT verf\u00fcgt \u00fcber Computersimulationsm\u00f6glichkeiten, mit denen wir das Verhalten des Materials beobachten und schnell die optimale Struktur f\u00fcr die berechnete D\u00e4mpfung finden konnten.<\/p>\n<br\/><br\/>Romain Girard, Senior Head of Innovation bei PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-4.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Seite 1\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>Mit seiner sichtbaren XETIC-Technologie verf\u00fcgt der Calibrate Runner \u00fcber eine <strong>einzigartige futuristische \u00c4sthetik<\/strong> um die technisch versiertesten Streetwear-Sammler anzusprechen und gleichzeitig Sportlern den Zugang zu einer neuen \u00c4ra der D\u00e4mpfung zu erm\u00f6glichen.<br\/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Seite 2\">\n<div class=\"layoutArea\">\n<div class=\"page\" title=\"Seite 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/><strong>Der neue Calibrate Runner von PUMA mit XETIC-Technologie wird ab dem 7. August in Asien erh\u00e4ltlich sein.<\/strong>, <strong>Europa (ab 15. August)<\/strong>, <strong>Amerika (28. August) auf PUMA.com, in PUMA Stores und bei ausgew\u00e4hlten H\u00e4ndlern weltweit.<\/strong><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Stra\u00dfenfester Sneaker Calibrate Runner<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev381e58fd-422d-4a2f-ae82-08520f5993df\"><\/div>\n    <\/div>\n\t<div id=\"swipe_381e58fd-422d-4a2f-ae82-08520f5993df\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"381e58fd-422d-4a2f-ae82-08520f5993df\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-2a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery6a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-sidebar-a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar4a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5a.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext381e58fd-422d-4a2f-ae82-08520f5993df\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Innovation am Freitag: PUMA und X-BIONIC\u00ae erhalten prestigetr\u00e4chtigen PLUS X Award<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tJetzt ist es offiziell! Die PUMA I X-BIONIC\u00ae Kollektion hat den renommierten Plus X Award erhalten. Die Kollektion von High-Performance-Sportbekleidung, die das Ergebnis der Zusammenarbeit von PUMA mit der Schweizer Ideenschmiede X-BIONIC\u00ae ist, begeistert weltweit durch ihr innovatives Design und ihre F\u00e4higkeit, Funktionalit\u00e4t mit Komfort und \u00c4sthetik zu verbinden.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Rahmen einer gesponserten Forschungskooperation mit dem MIT Design Lab hat PUMA die D\u00e4mpfungstechnologie XETIC entwickelt. Mit XETIC beginnt eine neue \u00c4ra, indem die Welten der mechanischen D\u00e4mpfung und des Schaumstoffs kombiniert werden. Diese hochmoderne Performance-Innovation sorgt f\u00fcr einen exzellenten Laufkomfort und wird erstmals in einem neuen, stra\u00dfentauglichen Sneaker namens Calibrate Runner vorgestellt.<\/p>","protected":false},"author":4,"featured_media":20156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1036,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-20134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":20134,"post_author":"4","post_date":"2020-08-04 12:25:05","post_date_gmt":"2020-08-04 10:25:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While the \\u0026lt;strong\\u0026gt;futuristic visible technology\\u0026lt;\/strong\\u0026gt; of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is \\u0026lt;strong\\u0026gt;foam\\u0026lt;\/strong\\u0026gt;. XETIC takes its name from \u201cauxetic materials\u201d, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/444466382\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA and MIT Design Lab \\u0026lt;strong\\u0026gt;worked with an extensive runner community\\u0026lt;\/strong\\u0026gt; to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePUMA\u2019s innovation department teamed up with MIT Design Lab because we needed their high- expert engineering capabilities. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;With its visible XETIC technology, Calibrate Runner has a \\u0026lt;strong\\u0026gt;unique futuristic aesthetic\\u0026lt;\/strong\\u0026gt; to appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv 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This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-enters-new-era-with-cushioning-technology-xetic","to_ping":"","pinged":"","post_modified":"2025-09-19 14:54:33","post_modified_gmt":"2025-09-19 14:54:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=20134","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":20134,"author":"4","date":"2020-08-04 12:25:05","date_gmt":"2020-08-04 10:25:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. 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