{"id":188870,"date":"2026-07-16T09:00:00","date_gmt":"2026-07-16T07:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188870"},"modified":"2026-07-16T09:00:00","modified_gmt":"2026-07-16T07:00:00","slug":"performance-innovation-bringing-nitro-to-football","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/performance-innovation-bringing-nitro-to-football\/","title":{"rendered":"Leistungsinnovation: NITRO im Fu\u00dfball \u2013 eine neue Dimension"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n Leistungsinnovation: NITRO im Fu\u00dfball\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 50%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/performance-innovation-bringing-nitro-to-football\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" ><strong>Leistungsinnovation: NITRO\u2122 im Fu\u00dfball<\/strong><\/h1>\n        <div class=\"articleintro\" ><strong>Romain Girard, Vizepr\u00e4sident f\u00fcr Innovation, \u00fcber die Herausforderung, eine laufende Innovation in das gr\u00f6\u00dfte Spiel der Welt zu integrieren<\/strong><\/div>\n        <div class=\"date\">16. Juli 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Performance Innovation: Bringing NITRO to Football&quot;, \"text\": &quot;Football isn&#x27;t just running with a ball. Romain Girard explains why bringing NITRO\\u2122 to the pitch meant rethinking one of PUMA&#x27;s most successful technologies from the ground up.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/performance-innovation-bringing-nitro-to-football\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/performance-innovation-bringing-nitro-to-football\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/performance-innovation-bringing-nitro-to-football\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Laufen ist linear. Fu\u00dfball ist alles andere als das. Um die NITRO\u2122-Technologie von PUMA auf den Platz zu bringen, war weit mehr n\u00f6tig als nur die Einbindung eines neuen Schaumstoffs. Wir haben mit Romain Girard, Vice President Innovation, \u00fcber die Herausforderungen gesprochen, die hinter dem ULTRA NITRO\u2122 7 stehen \u2013 und dar\u00fcber, warum dies erst der Anfang ist.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><strong>Romain, mit dem ULTRA NITRO 7 bringt PUMA NITRO\u2122 zum ersten Mal in einen Fu\u00dfballschuh ein. Wann wurde dir bewusst, dass diese Technologie auch auf dem Spielfeld funktionieren k\u00f6nnte?<\/strong><br><br>Es gab keinen bestimmten Moment \u2013 die Idee entstand aus fortlaufenden Gespr\u00e4chen mit den Spielern. Sie beschrieben immer wieder dasselbe Gef\u00fchl, das sie sich w\u00fcnschten: etwas Explosiveres, das Gef\u00fchl, sofort vom Boden abzuheben. NITRO\u2122 war die naheliegende Antwort, da wir es bereits seit sechs Jahren im Laufsport weiterentwickelt hatten. Diese Gespr\u00e4che \u00fcber American Football begannen vor etwa drei Jahren, und die Richtung wurde fast sofort klar.<\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n            <div class=\"descr\">Romain Girard, Vizepr\u00e4sident f\u00fcr Innovation<\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Wer hat danach gefragt?<\/strong><br><br>\u00a0Das kam aus der gesamten Fu\u00dfballgemeinschaft, nicht nur aus der obersten Spielklasse. Wir sprechen st\u00e4ndig mit Spielern wie Neymar Jr., aber ebenso wichtig ist der Austausch mit j\u00fcngeren Sportlern bei Vereinen wie der SpVgg Greuther F\u00fcrth und RB Leipzig. Ihr Feedback war auffallend einheitlich: Sie wollten einen Schub, einen Turbo, diesen explosiven ersten Schritt. Diese Klarheit \u2013 die von beiden Enden der Talentpipeline kam \u2013 hat uns davon \u00fcberzeugt, NITRO\u2122 speziell f\u00fcr den Fu\u00dfball zu entwickeln.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Was war die gr\u00f6\u00dfte Herausforderung bei der \u00dcbertragung von NITRO\u2122 vom Laufsport und der Leichtathletik auf den Fu\u00dfball?<\/strong><br><br>Laufen ist im Grunde eine gerade Linie; Fu\u00dfball ist Chaos in alle Richtungen \u2013 Beschleunigen, Abbremsen, Drehen, Dribbeln, R\u00fcckw\u00e4rtslaufen. Die Schaumstoffstruktur musste neu entwickelt werden, um Energie unabh\u00e4ngig von der Richtung, aus der die Kraft kommt, zu absorbieren und zur\u00fcckzugeben \u2013 etwas, wof\u00fcr Laufschuhe urspr\u00fcnglich nicht konzipiert waren.<br><br>Hinzu kommt, dass Fu\u00dfball eine deutlich geringere Sohlenh\u00f6he erfordert, als sie Lauf-, Handball- oder Basketballschuhe zulassen. Die Spieler akzeptieren keinen Laufschuh mit Stollen \u2013 sie wollen das niedrige, direkte und bodennahes Spielgef\u00fchl eines Speed-Schuhs. Das eigentliche technische Problem bestand also darin, echte Energier\u00fcckgabe in eine extrem flache Konstruktion zu integrieren, ohne dabei die Ballkontrolle, das direkte Spielgef\u00fchl oder das Vertrauen bei schnellen Richtungswechseln zu beeintr\u00e4chtigen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDies ist der Auftakt zu etwas viel Gr\u00f6\u00dferem f\u00fcr PUMA Football \u2013 kein Einzelfall.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Was bedeutet \u201cschneller\u201d im Fu\u00dfball eigentlich?<\/strong><br><br>Es kommt auf die ersten f\u00fcnf bis zehn Meter an \u2013 auf den Unterschied, ob man den Ball als Erster erreicht oder einen halben Schritt zu sp\u00e4t kommt. NITRO\u2122 funktioniert nach einem Kompressions- und Entlastungszyklus: Durch den Druck, den der Spieler auf den Boden aus\u00fcbt, wird der Schaumstoff komprimiert, und beim n\u00e4chsten Schritt wird diese gespeicherte Energie wieder freigesetzt, um den Absprung zu unterst\u00fctzen.<br><br>Entscheidend ist, dass NITRO\u2122 ausschlie\u00dflich im Bereich zwischen Fu\u00df und Boden wirkt, nicht in der N\u00e4he des Schuhobermaterials. Sobald sich zus\u00e4tzliches Material zwischen Fu\u00df und Ball befindet, verlieren die Spieler die Pr\u00e4zision und das Ballgef\u00fchl, auf die sie angewiesen sind. Diese Grenze \u00fcberschreiten wir nicht \u2013 und genau deshalb befindet sich NITRO\u2122 ausschlie\u00dflich in der Sohle des ULTRA NITRO\u2122 7 und nirgendwo sonst.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Sie testen auch, wie Fu\u00dfballschuhe im Alltag behandelt werden \u2013 im Auto, in der Sonne oder bei K\u00e4lte. Warum ist das so wichtig?<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 0.91022222222222  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n            <div class=\"descr\">PUMA ULTRA NITRO\u2122 7 <\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"\" >Denn der wahre Test f\u00fcr einen Fu\u00dfballschuh findet nicht im Labor statt \u2013 sondern im Alltag eines Spielers. Die Schuhe werden auf nassen Spielfeldern durchn\u00e4sst, dann auf eine Heizung geworfen, in einem hei\u00dfen Auto liegen gelassen oder in der direkten Sonne getrocknet. Manche Spieler k\u00fchlen ihre Schuhe vor dem Anpfiff sogar mit Eis. Anstatt die Schuhe also nur unter kontrollierten Bedingungen zu testen, weisen wir die Sportler an, die Testschuhe genau so zu behandeln, wie sie es normalerweise tun w\u00fcrden \u2013 denn genau dort zeigen sich die Schwachstellen.<br><br>Bei 70 \u00b0C m\u00fcssen die Klebstoffe weiterhin halten, die Materialien d\u00fcrfen sich nicht verziehen und die Leistungsf\u00e4higkeit von NITRO\u2122 darf nicht nachlassen. Ein Fu\u00dfballschuh muss nicht nur 90 Minuten lang auf dem Spielfeld seine Leistung bringen \u2013 er muss auch den unvorhersehbaren Herausforderungen des Alltags standhalten.<\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Ist der ULTRA NITRO\u2122 7 eine einzelne Innovation oder der Beginn einer gr\u00f6\u00dferen Plattform?<\/strong><br><br>\u00a0Dies ist der Auftakt zu etwas viel Gr\u00f6\u00dferem f\u00fcr PUMA Football \u2013 es handelt sich nicht um ein Einzelprodukt. Wir entwickeln bereits weitere Konzepte und Konstruktionen, bei denen NITRO\u2122 in zuk\u00fcnftige Fu\u00dfballschuhe integriert wird, wobei wir weit \u00fcber Speed-Modelle hinausgehen und auch Designs entwickeln, bei denen Agilit\u00e4t im Vordergrund steht.<br><br>Das Potenzial von NITRO\u2122 erstreckt sich \u00fcber die gesamte ULTRA-Linie und wahrscheinlich sogar dar\u00fcber hinaus. Derzeit bieten wir eine Energier\u00fcckgabe von 93% in einem au\u00dfergew\u00f6hnlich leichten Paket, doch diese Zahl ist nur ein Ausgangspunkt und keineswegs die Obergrenze. Sie k\u00f6nnen davon ausgehen, dass PUMA in den kommenden Saisons sowohl die Energier\u00fcckgabe als auch die Gewichtsreduzierung weiter vorantreiben wird.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"rowImageSingle spacing\">\n\t<div>\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"full;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/26AW_PR_TS_Football_Q3-Arrival-Pack_Ultra_Uni_Jimoh-Aloba_Action_0013_16x9_1920x1080px.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cDie eigentliche Frage, mit der wir uns besch\u00e4ftigen, ist, wie wir den Spielern helfen k\u00f6nnen, ihr volles Potenzial auszusch\u00f6pfen.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Wo sehen Sie das gr\u00f6\u00dfte Innovationspotenzial f\u00fcr Fu\u00dfballschuhe im Allgemeinen \u2013 bei den Materialien, den Sohlen, der Passform, den Daten, der Nachhaltigkeit oder der individuellen Konstruktion?<\/strong><br><br>Echte Innovation entsteht nie durch einen einzelnen Faktor allein \u2013 sie ist das Zusammenspiel aller Faktoren. Doch das zugrunde liegende Ziel ist immer dasselbe: den Spielern etwas zu bieten, das fast wie ein versteckter Vorteil wirkt. Spitzensportler haben Ern\u00e4hrung, Training, Coaching und Regeneration bereits bis an die Grenzen optimiert. Unsere Aufgabe als ihr Ausr\u00fcstungspartner ist es, auch den kleinsten Leistungsreserve zu finden, der noch ungenutzt bleibt.<br><br>Manchmal ist das ein ganzer Prozentpunkt, manchmal nur ein halber \u2013 aber im Fu\u00dfball kann dieser winzige Unterschied den entscheidenden Unterschied ausmachen zwischen einem Tor und keinem, zwischen einem Pass, der sein Ziel findet, und einem, der es nicht tut. Die Leistung steht immer an erster Stelle; die eigentliche Frage, die uns besch\u00e4ftigt, ist, wie wir den Spielern helfen k\u00f6nnen, ihr volles Potenzial auszusch\u00f6pfen.<br><br>Die Leistung steht immer an erster Stelle. Die Frage ist: Wie k\u00f6nnen wir den Spielern helfen, das Beste aus sich herauszuholen?<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row divider -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col\">\n            <div class=\"divider\"><\/div>\n   <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Erfahre mehr \u00fcber Nitro<strong>\u2122<\/strong> und die Fu\u00dfballschuhe von Puma:<\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary\">Sport<\/a>\n\t\t\t        <h4>Es kommt immer zur\u00fcck<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        PUMAs NITRO\u2122-Schaumstoff: Wie seine Struktur, Herstellung und Interaktion mit Carbonplatten die Energier\u00fcckgabe und Laufleistung beeinflussen.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/it-always-comes-back\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/it-always-comes-back\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/04\/26SS_Run_Deviate-Nitro-Elite-4_LOOK2_Drop-2_Wns_4991.webp\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 44% 37%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/new\/the-evolution-of-puma-football-boots\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188834\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Boot-Innovation-Catch-Up-Titelbild-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4><strong>Vom Lederstiefel zum Speed-Tool<\/strong><\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Was als robuster Arbeitsstiefel begann, ist heute eine leistungsstarke Innovationsplattform. Entdecken Sie die Meilensteine, die Akteure und die Technologien, die hinter der Entwicklung der Fu\u00dfballschuhe von PUMA stehen.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/new\/the-evolution-of-puma-football-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-nitro-lab-la-unveils-football-innovation\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188784\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/06\/BFA_54774_7993941-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4>Das NITRO\u2122 Lab LA von PUMA pr\u00e4sentiert die Zukunft der Innovationen im Fu\u00dfball<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Im PUMA NITRO\u2122 Lab in Los Angeles stellte PUMA den Ultra NITRO\u2122 7 vor \u2013 damit schafft die auf Geschwindigkeit ausgerichtete NITRO\u2122-Technologie erstmals den Sprung vom Laufsport zum Fu\u00dfball. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/pumas-nitro-lab-la-unveils-football-innovation\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row cta  w-->\n<div class=\"gradient3\">\n<div class=\"row rowCTA spacing\">\n    <div class=\"col colFirst\" style=\"height: 100%;display: grid;align-items: self-end;\">\n    <span>\n\n        <h5>Medieninterview <\/h5>\n        <h1>Romain Girard \u00fcber Innovationen bei Fu\u00dfballschuhen <\/h1>\n        <div class=\"\" >F\u00fcr unser deutschsprachiges Publikum: Werfen Sie einen Blick auf das aktuelle Interview, das Romain Girard dem Bayerischen Rundfunk \u00fcber die Entwicklung und Innovation bei Fu\u00dfballschuhen gegeben hat.\u00a0<\/div>\n        <br\/>\n        <a class=\"buttonSec\" target=\"_blank\" href=\"https:\/\/www.ardmediathek.de\/video\/Y3JpZDovL2JyLmRlL2Jyb2FkY2FzdC9GMjAyNVdPMDE1ODc1QTAvc2VjdGlvbi9kODEwNGJmMi1mMDY4LTRhYTktOGNjMy1lNWExNzg4NjM2NzQ\">Sehen Sie sich das Interview an<\/a>\n    <\/span>\n    <\/div>\n    <div class=\"col\">\n    \t<div class=\"scrollAnim\" \n    \t    \n    \t     style=\"width:100%;position:relative;overflow:hidden;    \t;\" >\n    \t<img decoding=\"async\" alt=\"\"\n    \t    class=\"\"\n    \t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Image-scaled-e1784116370724.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;    \t    object-position: 50% 50%; object-fit: cover;\"\/>\n    \t    <\/div>\n    \t\n    <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fu\u00dfball bedeutet nicht nur, mit einem Ball zu laufen. Romain Girard erkl\u00e4rt, warum die Einf\u00fchrung von NITRO\u2122 auf dem Spielfeld bedeutete, eine der erfolgreichsten Technologien von PUMA von Grund auf neu zu \u00fcberdenken.<\/p>","protected":false},"author":24,"featured_media":188871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":326,"meta-headline":"&lt;strong&gt;Performance Innovation: Bringing NITRO&trade; to Football&lt;\/strong&gt;","footnotes":""},"categories":[18],"class_list":["post-188870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188870,"post_author":"24","post_date":"2026-07-16 09:00:00","post_date_gmt":"2026-07-16 07:00:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188871,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\"},\"headline\":\"\\u0026lt;strong\\u0026gt;Performance Innovation: Bringing NITRO\\u0026trade; to Football\\u0026lt;\/strong\\u0026gt;\",\"content\":\"\\u0026lt;strong\\u0026gt;Romain Girard, Vice President Innovation, on the challenge of bringing a running innovation to the world\\u0026#039;s biggest game\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Running is linear. Football is anything but. Bringing PUMA\\u0026#039;s NITRO\\u0026trade; technology to the pitch required far more than simply adding a new foam. We spoke with Romain Girard, Vice President Innovation, about the challenges behind the ULTRA NITRO\\u0026trade; 7 \\u0026mdash; and why this is only the beginning.\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;strong\\u0026gt;Romain, with the ULTRA NITRO 7, PUMA is bringing NITRO\\u0026trade; into a football boot for the first time. When was the moment you realized this technology could also work on the pitch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There wasn\\u0026#039;t a single moment \\u0026mdash; it emerged from ongoing conversations with players. They kept describing the same feeling they wanted: something more explosive, a sense of getting off the ground instantly. NITRO\\u0026trade; was the obvious answer, since we\\u0026#039;d already spent six years refining it in running. Those football conversations started around three years ago, and the direction became clear almost immediately.\",\"image\":{\"id\":188872,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg\"},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Who was asking for it?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;It came from across the football community, not just the top tier. We talk constantly with players like Neymar Jr., but just as importantly with younger athletes at clubs like SpVgg Greuther F\\u0026uuml;rth and RB Leipzig. Their feedback was strikingly consistent: they wanted a boost, a turbo, that explosive first step. That clarity \\u0026mdash; coming from both ends of the talent pipeline \\u0026mdash; is what convinced us to commit to developing NITRO\\u0026trade; specifically for football.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What was the biggest challenge in transferring NITRO\\u0026trade; from running and track to football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Running is essentially a straight line; football is chaos in every direction \\u0026mdash; acceleration, deceleration, turning, dribbling, running backwards. The foam structure had to be re-engineered to absorb and return energy regardless of the direction force comes from, which running foam was never built for.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Compounding that, football demands a much lower stack height than running, handball, or basketball shoes allow. Players won\\u0026#039;t accept a running shoe with studs \\u0026mdash; they want the low, direct, close-to-ground feel of a speed boot. So, the real engineering problem was fitting genuine energy to return into an ultra-low-profile construction without sacrificing ball control, direct feel, or confidence in tight changes of direction.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What does \\u0026quot;faster\\u0026quot; actually mean in football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It comes down to the first five to ten metres \\u0026mdash; the difference between reaching a ball first or arriving a half-step late. NITRO\\u0026trade; works on a compression-release cycle: the player\\u0026#039;s push into the ground compresses the foam, and on the next step, that stored energy is released back to aid push-off.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Crucially, NITRO\\u0026trade; operates strictly in the foot-to-ground zone, not near the upper. The moment extra material sits between foot and ball; players lose the precision and touch they rely on. That\\u0026#039;s a line we don\\u0026#039;t cross \\u0026mdash; which is exactly why NITRO\\u0026trade; lives in the sole of the ULTRA NITRO\\u0026trade; 7 and nowhere else.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;You also test how football boots are treated in real life \\u0026ndash; in cars, in the sun or in cold conditions. Why is that so important?\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"Because a boot\\u0026#039;s real test isn\\u0026#039;t the lab \\u0026mdash; it\\u0026#039;s a player\\u0026#039;s actual routine. Boots get soaked on wet pitches, then thrown on a heater, left in a hot car, or baked in direct sun to dry. Some players even ice their boots before kickoff. So instead of only validating under controlled conditions, we tell athletes to treat test boots exactly as they normally would, because that\\u0026#039;s where failure actually shows up.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At 70\\u0026deg;C, the adhesives must still hold, the materials can\\u0026#039;t warp, and NITRO\\u0026trade;\\u0026#039;s performance can\\u0026#039;t degrade. A football boot doesn\\u0026#039;t just need to perform for 90 minutes on the pitch \\u0026mdash; it needs to survive the unpredictable life around it.\",\"image\":{\"id\":188873,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg\"},\"order\":\"2\",\"className\":\"\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Is the ULTRA NITRO\\u0026trade; 7 a single innovation, or the beginning of a bigger platform?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product. We\\u0026#039;re already developing further concepts and architectures that build NITRO\\u0026trade; into future boots, extending well beyond speed silhouettes into agility-focused designs as well.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;NITRO\\u0026trade;\\u0026#039;s potential stretches across the ULTRA line and likely beyond it. Right now, we\\u0026#039;re delivering 93% energy return in an exceptionally lightweight package, but that figure is a starting point, not a ceiling. Expect PUMA to keep pushing both energy return and weight reduction simultaneously in the seasons ahead.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188877,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/26AW_PR_TS_Football_Q3-Arrival-Pack_Ultra_Uni_Jimoh-Aloba_Action_0013_16x9_1920x1080px.jpg\"},\"style\":\"full\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026quot;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Where do you see the greatest innovation potential for football boots in general \\u0026ndash; materials, sole plates, fit, data, sustainability or individual construction?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Genuine innovation never comes from one lever \\u0026mdash; it\\u0026#039;s the interplay of all of them. But the underlying purpose is always the same: give players something that functions almost like a hidden advantage. Elite athletes have already optimized nutrition, training, coaching, and recovery to the margins. Our job as their equipment partner is to find whatever fraction of performance is left on the table.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Sometimes that\\u0026#039;s a full percentage point, sometimes half of one \\u0026mdash; but in football, that sliver can be the entire difference between scoring and not, between the pass that finds its target and the one that doesn\\u0026#039;t. Performance always comes first; the real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Performance is always the priority. 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Romain Girard explains why bringing NITRO\u2122 to the pitch meant rethinking one of PUMA's most successful technologies from the ground up.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"performance-innovation-bringing-nitro-to-football","to_ping":"","pinged":"","post_modified":"2026-07-16 09:00:00","post_modified_gmt":"2026-07-16 07:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188870","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188870,"author":"24","date":"2026-07-16 09:00:00","date_gmt":"2026-07-16 07:00:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188871,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\"},\"headline\":\"\\u0026lt;strong\\u0026gt;Performance Innovation: Bringing NITRO\\u0026trade; to Football\\u0026lt;\/strong\\u0026gt;\",\"content\":\"\\u0026lt;strong\\u0026gt;Romain Girard, Vice President Innovation, on the challenge of bringing a running innovation to the world\\u0026#039;s biggest game\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Running is linear. Football is anything but. Bringing PUMA\\u0026#039;s NITRO\\u0026trade; technology to the pitch required far more than simply adding a new foam. We spoke with Romain Girard, Vice President Innovation, about the challenges behind the ULTRA NITRO\\u0026trade; 7 \\u0026mdash; and why this is only the beginning.\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;strong\\u0026gt;Romain, with the ULTRA NITRO 7, PUMA is bringing NITRO\\u0026trade; into a football boot for the first time. When was the moment you realized this technology could also work on the pitch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There wasn\\u0026#039;t a single moment \\u0026mdash; it emerged from ongoing conversations with players. They kept describing the same feeling they wanted: something more explosive, a sense of getting off the ground instantly. NITRO\\u0026trade; was the obvious answer, since we\\u0026#039;d already spent six years refining it in running. Those football conversations started around three years ago, and the direction became clear almost immediately.\",\"image\":{\"id\":188872,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg\"},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Who was asking for it?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;It came from across the football community, not just the top tier. We talk constantly with players like Neymar Jr., but just as importantly with younger athletes at clubs like SpVgg Greuther F\\u0026uuml;rth and RB Leipzig. Their feedback was strikingly consistent: they wanted a boost, a turbo, that explosive first step. That clarity \\u0026mdash; coming from both ends of the talent pipeline \\u0026mdash; is what convinced us to commit to developing NITRO\\u0026trade; specifically for football.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What was the biggest challenge in transferring NITRO\\u0026trade; from running and track to football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Running is essentially a straight line; football is chaos in every direction \\u0026mdash; acceleration, deceleration, turning, dribbling, running backwards. The foam structure had to be re-engineered to absorb and return energy regardless of the direction force comes from, which running foam was never built for.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Compounding that, football demands a much lower stack height than running, handball, or basketball shoes allow. Players won\\u0026#039;t accept a running shoe with studs \\u0026mdash; they want the low, direct, close-to-ground feel of a speed boot. So, the real engineering problem was fitting genuine energy to return into an ultra-low-profile construction without sacrificing ball control, direct feel, or confidence in tight changes of direction.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What does \\u0026quot;faster\\u0026quot; actually mean in football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It comes down to the first five to ten metres \\u0026mdash; the difference between reaching a ball first or arriving a half-step late. NITRO\\u0026trade; works on a compression-release cycle: the player\\u0026#039;s push into the ground compresses the foam, and on the next step, that stored energy is released back to aid push-off.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Crucially, NITRO\\u0026trade; operates strictly in the foot-to-ground zone, not near the upper. The moment extra material sits between foot and ball; players lose the precision and touch they rely on. That\\u0026#039;s a line we don\\u0026#039;t cross \\u0026mdash; which is exactly why NITRO\\u0026trade; lives in the sole of the ULTRA NITRO\\u0026trade; 7 and nowhere else.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;You also test how football boots are treated in real life \\u0026ndash; in cars, in the sun or in cold conditions. Why is that so important?\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"Because a boot\\u0026#039;s real test isn\\u0026#039;t the lab \\u0026mdash; it\\u0026#039;s a player\\u0026#039;s actual routine. Boots get soaked on wet pitches, then thrown on a heater, left in a hot car, or baked in direct sun to dry. Some players even ice their boots before kickoff. So instead of only validating under controlled conditions, we tell athletes to treat test boots exactly as they normally would, because that\\u0026#039;s where failure actually shows up.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At 70\\u0026deg;C, the adhesives must still hold, the materials can\\u0026#039;t warp, and NITRO\\u0026trade;\\u0026#039;s performance can\\u0026#039;t degrade. A football boot doesn\\u0026#039;t just need to perform for 90 minutes on the pitch \\u0026mdash; it needs to survive the unpredictable life around it.\",\"image\":{\"id\":188873,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg\"},\"order\":\"2\",\"className\":\"\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Is the ULTRA NITRO\\u0026trade; 7 a single innovation, or the beginning of a bigger platform?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product. We\\u0026#039;re already developing further concepts and architectures that build NITRO\\u0026trade; into future boots, extending well beyond speed silhouettes into agility-focused designs as well.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;NITRO\\u0026trade;\\u0026#039;s potential stretches across the ULTRA line and likely beyond it. Right now, we\\u0026#039;re delivering 93% energy return in an exceptionally lightweight package, but that figure is a starting point, not a ceiling. Expect PUMA to keep pushing both energy return and weight reduction simultaneously in the seasons ahead.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188877,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/26AW_PR_TS_Football_Q3-Arrival-Pack_Ultra_Uni_Jimoh-Aloba_Action_0013_16x9_1920x1080px.jpg\"},\"style\":\"full\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026quot;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Where do you see the greatest innovation potential for football boots in general \\u0026ndash; materials, sole plates, fit, data, sustainability or individual construction?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Genuine innovation never comes from one lever \\u0026mdash; it\\u0026#039;s the interplay of all of them. But the underlying purpose is always the same: give players something that functions almost like a hidden advantage. Elite athletes have already optimized nutrition, training, coaching, and recovery to the margins. Our job as their equipment partner is to find whatever fraction of performance is left on the table.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Sometimes that\\u0026#039;s a full percentage point, sometimes half of one \\u0026mdash; but in football, that sliver can be the entire difference between scoring and not, between the pass that finds its target and the one that doesn\\u0026#039;t. Performance always comes first; the real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Performance is always the priority. The question is: how can we help players become a better version of themselves?\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-divider {\"className\":\"\",\"showline\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"width\":\"Full\",\"h1\":\"learn more about nitro\\u0026lt;strong\\u0026gt;\\u0026trade;\\u0026lt;\/strong\\u0026gt; and puma\\u0026#039;s football 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