{"id":188639,"date":"2026-06-01T07:00:00","date_gmt":"2026-06-01T05:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188639"},"modified":"2026-06-01T11:32:02","modified_gmt":"2026-06-01T09:32:02","slug":"fifa-world-cup-2026-refibre-is-in-the-game","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/","title":{"rendered":"FIFA Fussball-Weltmeisterschaft 2026 - RE:FIBRE ist mit von der Partie"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        FIFA Fussball-Weltmeisterschaft 2026 - RE:FIBRE ist mit von der Partie\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 50%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Ffifa-world-cup-2026-refibre-is-in-the-game%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Ffifa-world-cup-2026-refibre-is-in-the-game%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Ffifa-world-cup-2026-refibre-is-in-the-game%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >FIFA Fussball-Weltmeisterschaft 2026<sup>TM<\/sup> - RE:FIBRE ist mit von der Partie<\/h1>\n        <div class=\"articleintro\" >Wie PUMA mit Hilfe des RE:FIBRE-Recyclingprogramms Replikat-Trikots herstellt.<\/div>\n        <div class=\"date\">1. Juni 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;FIFA World Cup 2026 \\u2013 RE:FIBRE is in the Game&quot;, \"text\": &quot;Old threads woven into new trends. PUMA is bringing RE:FIBRE to the FIFA World Cup 2026TM, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester. &quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Ffifa-world-cup-2026-refibre-is-in-the-game%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Ffifa-world-cup-2026-refibre-is-in-the-game%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Alle vier Jahre tragen Millionen von Fans stolz ein Replika-Trikot, um ihre Lieblingsfu\u00dfballmannschaft anzufeuern. Dieses Mal hat PUMA einen wichtigen Schritt in Richtung Kreislaufwirtschaft unternommen und alle Replika-Trikots f\u00fcr die Weltmeisterschaft mit RE:FIBRE produziert.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >Im Rahmen dieser Initiative zum Recycling von Textilien werden Textilabf\u00e4lle, B-Qualit\u00e4t und alte Polyester-Kleidungsst\u00fccke in etwas Neues verwandelt. Das Programm wird fortgesetzt und ist die Grundlage f\u00fcr die diesj\u00e4hrige WM-Trikotkollektion, bei der bereits vorhandene Abf\u00e4lle in fertige Trikots umgewandelt werden.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Was diese Trikots auszeichnet\u00a0\u00a0<\/h2>Nicht alle recycelten Trikots sind gleich. Ein Gro\u00dfteil der Sportbekleidungsindustrie setzt auf PET-Plastikflaschen, aus denen Polyester hergestellt wird, das dann zu neuen Kleidungsst\u00fccken verarbeitet wird. PUMAs RE:FIBRE-Bewegung verfolgt einen etwas anderen Ansatz.\u00a0<br><br>RE:FIBRE konzentriert sich auf Textilabf\u00e4lle - wie alte Kleidungsst\u00fccke, fehlerhafte Waren und Fabrikabf\u00e4lle - als Quelle f\u00fcr sein recyceltes Polyester. Jedes neue Kleidungsst\u00fcck wird aus mindestens 95% recyceltem Polyester hergestellt, was die Wiederverwertung am Ende des Lebenszyklus erleichtert.\u00a0<br>\u00a0<br>Der unerwartete Vorteil dieser Methode besteht darin, dass das entstandene Garn ohne Qualit\u00e4tsverlust immer wieder recycelt werden kann, so dass ein Kreislaufmodell entsteht und nicht nur ein einmaliger recycelter Input.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Wie Ihr Kit hergestellt wurde\u00a0<br><\/h2>RE:FIBRE ist ein vierstufiger Prozess. Hier ist, wie die Reise Ihres Trikots verlief.\u00a0<br><br>Erstens: Textilabf\u00e4lle wurden <strong>gesammelt<\/strong> und an PUMA-Partner ausgeliefert, die <strong>sortiert<\/strong> durch die \u00dcberreste nach verschiedenen Kriterien. Dann wurden die Materialien <strong>gemischt<\/strong> und <strong>geschreddert<\/strong> in winzige Stoffflocken. Diese kleinen Polyesterst\u00fcckchen waren <strong>geschmolzen<\/strong> und alle vorherigen Farbstoffe wurden entfernt. Nach diesem <strong>Aufl\u00f6sung <\/strong>und<strong> Filtrierung<\/strong>, waren die neu hergestellten Polymere bereit f\u00fcr den Einsatz <strong>gesponnen<\/strong>, <strong>stricken<\/strong> und <strong>gen\u00e4ht<\/strong> in den frischen Stoff, den Sie jetzt in den H\u00e4nden halten.\u00a0<br><br>Alles in allem, wenn man Design, Entwicklung, Qualit\u00e4tskontrolle und mehr ber\u00fccksichtigt, gibt es ein ganzes Netzwerk von Menschen, die sich der Suche nach langfristigen L\u00f6sungen f\u00fcr wichtige Recyclingfragen widmen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/Austria-jersey-TRANSPARENT.png'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/Ghana-jersey-TRANSPARENT.png'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/Senegal-jersey-TRANSPARENT.png'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Skalierende Geschichte: Vom Pilotprogramm zu Millionen von Trikots\u00a0<br><\/h2>Aber RE:FIBRE kam nicht einfach so zur Weltmeisterschaft. Die Technologie hat sich seit 2022 weiterentwickelt und wurde zun\u00e4chst nur in einigen Trainingstrikots f\u00fcr von PUMA gesponserte Mannschaften eingesetzt. Einer der wichtigsten Meilensteine des Programms war die UEFA-Europameisterschaft 2024, bei der zum ersten Mal alle offiziellen PUMA-Fu\u00dfballtrikots mit RE:FIBRE hergestellt wurden - das sind 35 Vereine und Millionen von Kleidungsst\u00fccken!\u00a0<br><br>Jetzt wird die Initiative noch einmal ausgeweitet. Die PUMA-Kollektion f\u00fcr die Fu\u00dfball-Weltmeisterschaft 2026 umfasst Replikate von Trikots aller 11 Nationen aus vier Kontinenten, die alle mit RE:FIBRE hergestellt wurden. Jedes Trikot spiegelt die einzigartige Kultur und Geschichte der jeweiligen Nation wider - von der portugiesischen Atlantikwelle bis hin zur lebendigen Interpretation des traditionellen Designs Paraguays.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"rowImageSingle spacing\">\n\t<div>\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"full;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/PUMA_National-Kits-Launch_Home-Collection.webp\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Wie man Teil der Bewegung wird\u00a0<\/h2>Das Tragen des Shirts ist nur ein Teil der Geschichte. Wenn Sie noch mehr mitmachen wollen, haben wir ein paar Ideen. Fans k\u00f6nnen ihre gebrauchte oder unbenutzte Polyesterkleidung zu einer RE:FIBRE-R\u00fccknahmetonne bringen. Die dort abgegebenen Kleidungsst\u00fccke k\u00f6nnen als Textilmaterial f\u00fcr die n\u00e4chste Generation von Trikots verwendet werden, so dass diese Materialien im Umlauf bleiben und nicht auf M\u00fclldeponien landen.\u00a0<br><br>Egal, ob Sie Neuseeland in Wellington, Marokko in Rabat, Ghana in Accra oder eine andere PUMA-Nation anfeuern, wenn das Turnier im Juni beginnt, k\u00f6nnen Sie sicher sein, dass das PUMA-Trikot auf Ihrem R\u00fccken ein Teil von etwas Gr\u00f6\u00dferem ist.<br><br><br><br><strong>Sehen Sie sich das folgende Video an, in dem PUMAs RE:FIBRE-Prozess erl\u00e4utert wird:<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/S2GP3oU7eY8\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/S2GP3oU7eY8<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alte F\u00e4den zu neuen Trends verwebt. PUMA bringt RE:FIBRE zur FIFA Fussball-Weltmeisterschaft 2026TM ein und produziert alle Replika-Trikots f\u00fcr seine Nationalmannschaften aus recycelten Textilien statt aus Polyester aus Plastikflaschen. <\/p>","protected":false},"author":3,"featured_media":188640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":124,"meta-headline":"FIFA World Cup 2026&lt;sup&gt;TM&lt;\/sup&gt; &ndash; RE:FIBRE is in the Game","footnotes":""},"categories":[6],"class_list":["post-188639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":188639,"post_author":"3","post_date":"2026-06-01 07:00:00","post_date_gmt":"2026-06-01 05:00:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188640,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp\"},\"headline\":\"FIFA World Cup 2026\\u0026lt;sup\\u0026gt;TM\\u0026lt;\/sup\\u0026gt; \\u0026ndash; RE:FIBRE is in the Game\",\"content\":\"How PUMA makes replica jerseys using the RE:FIBRE recycling programme.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Every four years, millions of fans proudly wear a replica jersey to cheer on their favourite football team. This time around, PUMA has taken an important step in circularity by producing all of its replica shirts for the World Cup with RE:FIBRE.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This textile-to-textile recycling initiative takes textile waste, B-grade and old polyester garments and turns them into something new. The programme continues and is powering this year\\u0026rsquo;s World Cup replica jersey collection, transforming pre-existing waste into ready-to-wear kits.\\u0026nbsp;\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What Makes These Jerseys Different\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;Not all recycled jerseys are created equal. Much of the sportswear industry relies on PET plastic bottles as its go-to recyclable, using this to make polyester that gets turned into new apparel items. PUMA\\u0026rsquo;s RE:FIBRE movement takes a rather different approach.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;RE:FIBRE refocuses on textile waste \\u0026mdash; such as old garments, faulty goods, and factory offcuts \\u0026mdash; as the source of its recycled polyester. Each new garment is made with at least 95% recycled polyester, supporting easier recycling at the end of its life.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;The unexpected bonus of this method is that the resulting yarn can be recycled again and again without losing quality, creating a circular model rather than a single-use recycled input.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How Your Kit Got Made\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;RE:FIBRE is a four-step process. Here\\u0026rsquo;s how your jersey\\u0026rsquo;s journey unfolded.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;First, textile waste was \\u0026lt;strong\\u0026gt;collected\\u0026lt;\/strong\\u0026gt; and shipped to PUMA partners, who \\u0026lt;strong\\u0026gt;sorted\\u0026lt;\/strong\\u0026gt; through the remains according to various criteria. Then the materials were \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; into tiny fabric flakes. These little bits of polyester were \\u0026lt;strong\\u0026gt;melted\\u0026lt;\/strong\\u0026gt; down, and any previous dye was removed. After this \\u0026lt;strong\\u0026gt;dissolution \\u0026lt;\/strong\\u0026gt;and\\u0026lt;strong\\u0026gt; filtration\\u0026lt;\/strong\\u0026gt;, the newly produced polymers were ready to be \\u0026lt;strong\\u0026gt;spun\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;knit\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;sewn\\u0026lt;\/strong\\u0026gt; into the fresh fabric that you now hold in your hands.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All in all, when you consider design, development, quality control and more, there is an entire network of humans dedicated to finding long-term solutions for important recycling issues.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":188645},{\"id\":188646},{\"id\":188647}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Scaling Story: From Pilot Programme to Millions of Jerseys\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;But RE:FIBRE didn\\u0026rsquo;t arrive at the World Cup just like that. The technology has been upleveling since 2022, initially used in just a few training jerseys for PUMA-sponsored teams. One of the programme\\u0026rsquo;s major milestones came during the UEFA Euro in 2024, where, for the first time, all official PUMA football replica jerseys were made using RE:FIBRE, that\\u0026rsquo;s 35 clubs and millions of garments!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Now the initiative is stepping it up once again. PUMA\\u0026rsquo;s 2026 World Cup collection features replica jerseys from each of its 11 nations, across four continents, all produced using RE:FIBRE. Each kit was designed to reflect its nation\\u0026rsquo;s unique culture and history, from Portugal\\u0026rsquo;s Atlantic wave to the vivid spin on Paraguay\\u0026rsquo;s traditional design.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188643,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/PUMA_National-Kits-Launch_Home-Collection.webp\"},\"style\":\"full\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Become Part of The Movement\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;Wearing the shirt is only part of the story. If you want to get even more in the loop, we have some ideas. Fans can take their pre-loved or unused polyester clothing to a RE:FIBRE take-back bin. Eligible items dropped off can become textile stock for the next generation of kits, keeping these materials in circulation and out of landfills.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Whether you\\u0026rsquo;re cheering for New Zealand in Wellington, Morocco in Rabat, Ghana in Accra or any of PUMA\\u0026rsquo;s other nations when the tournament kicks off this June, rest assured knowing that the PUMA jersey on your back is a part of something bigger.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Check out the video below which breaks down PUMA\\u0026#039;s RE:FIBRE process:\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"S2GP3oU7eY8\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"FIFA World Cup 2026 \u2013 RE:FIBRE is in the Game","post_excerpt":"Old threads woven into new trends. PUMA is bringing RE:FIBRE to the FIFA World Cup 2026TM, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fifa-world-cup-2026-refibre-is-in-the-game","to_ping":"","pinged":"","post_modified":"2026-06-01 11:32:02","post_modified_gmt":"2026-06-01 09:32:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188639","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":188639,"author":"3","date":"2026-06-01 07:00:00","date_gmt":"2026-06-01 05:00:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188640,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp\"},\"headline\":\"FIFA World Cup 2026\\u0026lt;sup\\u0026gt;TM\\u0026lt;\/sup\\u0026gt; \\u0026ndash; RE:FIBRE is in the Game\",\"content\":\"How PUMA makes replica jerseys using the RE:FIBRE recycling programme.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Every four years, millions of fans proudly wear a replica jersey to cheer on their favourite football team. This time around, PUMA has taken an important step in circularity by producing all of its replica shirts for the World Cup with RE:FIBRE.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This textile-to-textile recycling initiative takes textile waste, B-grade and old polyester garments and turns them into something new. The programme continues and is powering this year\\u0026rsquo;s World Cup replica jersey collection, transforming pre-existing waste into ready-to-wear kits.\\u0026nbsp;\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What Makes These Jerseys Different\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;Not all recycled jerseys are created equal. Much of the sportswear industry relies on PET plastic bottles as its go-to recyclable, using this to make polyester that gets turned into new apparel items. PUMA\\u0026rsquo;s RE:FIBRE movement takes a rather different approach.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;RE:FIBRE refocuses on textile waste \\u0026mdash; such as old garments, faulty goods, and factory offcuts \\u0026mdash; as the source of its recycled polyester. Each new garment is made with at least 95% recycled polyester, supporting easier recycling at the end of its life.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;The unexpected bonus of this method is that the resulting yarn can be recycled again and again without losing quality, creating a circular model rather than a single-use recycled input.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How Your Kit Got Made\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;RE:FIBRE is a four-step process. Here\\u0026rsquo;s how your jersey\\u0026rsquo;s journey unfolded.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;First, textile waste was \\u0026lt;strong\\u0026gt;collected\\u0026lt;\/strong\\u0026gt; and shipped to PUMA partners, who \\u0026lt;strong\\u0026gt;sorted\\u0026lt;\/strong\\u0026gt; through the remains according to various criteria. Then the materials were \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; into tiny fabric flakes. These little bits of polyester were \\u0026lt;strong\\u0026gt;melted\\u0026lt;\/strong\\u0026gt; down, and any previous dye was removed. After this \\u0026lt;strong\\u0026gt;dissolution \\u0026lt;\/strong\\u0026gt;and\\u0026lt;strong\\u0026gt; filtration\\u0026lt;\/strong\\u0026gt;, the newly produced polymers were ready to be \\u0026lt;strong\\u0026gt;spun\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;knit\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;sewn\\u0026lt;\/strong\\u0026gt; into the fresh fabric that you now hold in your hands.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All in all, when you consider design, development, quality control and more, there is an entire network of humans dedicated to finding long-term solutions for important recycling issues.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":188645},{\"id\":188646},{\"id\":188647}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Scaling Story: From Pilot Programme to Millions of Jerseys\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;But RE:FIBRE didn\\u0026rsquo;t arrive at the World Cup just like that. The technology has been upleveling since 2022, initially used in just a few training jerseys for PUMA-sponsored teams. One of the programme\\u0026rsquo;s major milestones came during the UEFA Euro in 2024, where, for the first time, all official PUMA football replica jerseys were made using RE:FIBRE, that\\u0026rsquo;s 35 clubs and millions of garments!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Now the initiative is stepping it up once again. PUMA\\u0026rsquo;s 2026 World Cup collection features replica jerseys from each of its 11 nations, across four continents, all produced using RE:FIBRE. Each kit was designed to reflect its nation\\u0026rsquo;s unique culture and history, from Portugal\\u0026rsquo;s Atlantic wave to the vivid spin on Paraguay\\u0026rsquo;s traditional design.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188643,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/PUMA_National-Kits-Launch_Home-Collection.webp\"},\"style\":\"full\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Become Part of The Movement\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;Wearing the shirt is only part of the story. If you want to get even more in the loop, we have some ideas. Fans can take their pre-loved or unused polyester clothing to a RE:FIBRE take-back bin. Eligible items dropped off can become textile stock for the next generation of kits, keeping these materials in circulation and out of landfills.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Whether you\\u0026rsquo;re cheering for New Zealand in Wellington, Morocco in Rabat, Ghana in Accra or any of PUMA\\u0026rsquo;s other nations when the tournament kicks off this June, rest assured knowing that the PUMA jersey on your back is a part of something bigger.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Check out the video below which breaks down PUMA\\u0026#039;s RE:FIBRE process:\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"S2GP3oU7eY8\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"FIFA Fussball-Weltmeisterschaft 2026 - RE:FIBRE ist mit von der Partie","excerpt":"Alte F\u00e4den zu neuen Trends verwebt. PUMA bringt RE:FIBRE zur FIFA Fussball-Weltmeisterschaft 2026TM ein und produziert alle Replika-Trikots f\u00fcr seine Nationalmannschaften aus recycelten Textilien statt aus Polyester aus Plastikflaschen.","status":"publish","password":"","name":"fifa-world-cup-2026-refibre-is-in-the-game","modified":"2026-06-01 11:32:02","modified_gmt":"2026-06-01 09:32:02","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"1. Juni 2026 um 05:00","date_local":"1. Juni 2026","time_local":"05:00","slug":"fifa-world-cup-2026-refibre-is-in-the-game","url":"https:\/\/www.puma-catchup.com\/de\/corporate\/fifa-world-cup-2026-refibre-is-in-the-game\/","featured_image":{"width":1920,"height":1080,"file":"2026\/05\/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp","filesize":234218,"sizes":{"medium":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-300x169.webp","width":300,"height":169,"mime-type":"image\/webp","filesize":4268},"large":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-1024x576.webp","width":1024,"height":576,"mime-type":"image\/webp","filesize":21518},"thumbnail":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-150x150.webp","width":150,"height":150,"mime-type":"image\/webp","filesize":2328},"medium_large":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-768x432.webp","width":768,"height":432,"mime-type":"image\/webp","filesize":14472},"1536x1536":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-1536x864.webp","width":1536,"height":864,"mime-type":"image\/webp","filesize":39152},"trp-custom-language-flag":{"file":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear-18x10.webp","width":18,"height":10,"mime-type":"image\/webp","filesize":628}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"alt":""},"id":188640,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/05\/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp","title":"26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear","aspect_ratio":1.7777777777777777,"focalPointLeft":0.5,"focalPointTop":0.5},"headline":"FIFA World Cup 2026<sup>TM<\/sup> \u2013 RE:FIBRE is in the Game","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":134,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":134,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/188639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=188639"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/188639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/188640"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=188639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=188639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}