{"id":188632,"date":"2026-05-27T07:00:00","date_gmt":"2026-05-27T05:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188632"},"modified":"2026-05-27T07:00:00","modified_gmt":"2026-05-27T05:00:00","slug":"dominique-gathier-show-up-when-the-world-is-watching","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/dominique-gathier-show-up-when-the-world-is-watching\/","title":{"rendered":"Dominique Gathier: Auftauchen, wenn die Welt zuschaut\u00a0"},"content":{"rendered":"\n
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\n Startseite<\/a>\/\n Sport<\/a>\/\n Dominique Gathier: Show up when the world is watching\u00a0\n <\/div>\n<\/div>\n
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Sport<\/a><\/div>\n
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Auftauchen, wenn die Welt zuschaut\u00a0<\/h1>\n
How Dominique Gathier, PUMA\u2019s VP Teamsport, views football, performance and World Cup 2026 as a milestone moment<\/div>\n
27. Mai 2026 <\/div>\n\n
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PUMA will head into this year\u2019s FIFA World Cup 2026\u2122 as the supplier of 11 teams, the most since the World Cup in 2006. Ahead of the event, CATch UP sat down with Dominique Gathier to talk about ambition, emotion, and what it means to show up when the world is watching.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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For Dominique, who has been with PUMA since 2006, the anticipation ahead of the World Cup is unmistakable. \u201cI\u2019m extremely excited on different levels,\u201d he says. \u201cOf course, as a football fan, but also from a business perspective. This will be the biggest World Cup ever.\u201d<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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This year, he notes, marks PUMA\u2019s strongest World Cup presence in 20 years. In 2006, 12 national teams wore PUMA, including world champions Italy. At the 2026 tournament, PUMA will equip 11 national teams. The lineup spans four continents, including Portugal, Austria, Czech Republic and Switzerland in Europe, Morocco, Senegal, Egypt, Ivory Coast and Ghana in Africa, as well as Paraguay in South America and New Zealand in Oceania.

The whole world will be watching as this tournament remains football\u2019s most emotional stage. It\u2019s where careers are defined and moments are created that stay with fans long after the final whistle. For the first time, three nations will host the competition, with FIFA expecting a record-breaking total attendance of more than five to six million fans in the stadiums and global TV audiences of up to five to six billion across the tournament.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cFootball is culture first \u2014 that\u2019s where PUMA shows up.\u201d
– Dominique Gathier<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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PUMA approaches the World Cup with an understanding that football often unfolds beyond expectations and established hierarchies. Steal The Show<\/em> reflects on those moments and people that aren\u2019t driven by noise, but by emotion and presence, particularly in situations that fall outside the usual narratives of favorites and predictions.

\u201cBefore football becomes a global spectacle, it is a local culture,\u201d he says. \u201cThat\u2019s where PUMA shows up.\u201d It\u2019s a principle that guides how the brand engages with the game beyond the stadium.

\u201cOur ambition is to strengthen PUMA\u2019s global presence during the World Cup by delivering culturally relevant activations, elevating our national teams and global players, and showcasing our innovation and football heritage worldwide,\u201d Dominique explains. For him, the tournament is a rare opportunity to connect with fans on an emotional level.

What allows PUMA to stand out, Dominique believes, is its long relationship with football itself. \u201cFrom Pel\u00e9 and Eus\u00e9bio to Maradona, Johan Cruyff and Lothar Matth\u00e4us, PUMA has always been part of football\u2019s most iconic moments,\u201d he says. That heritage continues today through athletes who shape the game in their own way.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cWe are ready to steal the show.\u201d
– Dominique Gathier<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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When it comes to kits, Dominique mentions Portugal. As reigning Nations League winners and one of the co\u2011favorites, he says he would like to see them progress deep into the tournament. Speaking about players, his focus turns to three names that reflect different chapters of the game. Christian Pulisic, captain of the host nation, represents experience, leadership and responsibility; German striker Kai Havertz and English attacking midfielder Morgan Rogers stand for a new generation of players shaping modern football; and, of course, there is global superstar Neymar Jr., who is once again returning to the world stage. And when asked about his dream final, Dominique adds with a smile: \u201cI am French, so of course it would be Portugal against France.\u201d<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Underpinning everything is PUMA\u2019s commitment to sports performance. The brand equips both its federations and its players with products designed to help them compete at the highest level. Central to that are the FUTURE, ULTRA and KING football boots, all part of the new SHOWTIME Pack with a new, unique colourway.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cAs the World Cup approaches, the goal is clear: we are ready to steal the show,\u201d Dominique concludes.<\/div>\n <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Im Gespr\u00e4ch mit Dominique Gathier, PUMAs VP Teamsport, \u00fcber die Weltmeisterschaft 2026 als Meilenstein - wo Leistung, Kultur und Emotionen zusammenkommen, wenn die Marke auf der gr\u00f6\u00dften Fu\u00dfballb\u00fchne auftritt.<\/p>","protected":false},"author":3,"featured_media":188633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":38,"meta-headline":"Show up when the world is watching ","footnotes":""},"categories":[18],"class_list":["post-188632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188632,"post_author":"3","post_date":"2026-05-27 07:00:00","post_date_gmt":"2026-05-27 05:00:00","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Dominique Gathier: Show up when the world is watching\u00a0","post_excerpt":"In conversation with Dominique Gathier, PUMA\u2019s VP Teamsport, on World Cup 2026 as a milestone moment \u2013 where performance, culture and emotion come together as the brand shows up on football\u2019s biggest stage.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominique-gathier-show-up-when-the-world-is-watching","to_ping":"","pinged":"","post_modified":"2026-05-27 07:00:00","post_modified_gmt":"2026-05-27 05:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188632","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188632,"author":"3","date":"2026-05-27 07:00:00","date_gmt":"2026-05-27 05:00:00","content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","title":"Dominique Gathier: Auftauchen, wenn die Welt zuschaut\u00a0","excerpt":"Im Gespr\u00e4ch mit Dominique Gathier, PUMAs VP Teamsport, \u00fcber die Weltmeisterschaft 2026 als Meilenstein - wo Leistung, Kultur und Emotionen zusammenkommen, wenn die Marke auf der gr\u00f6\u00dften Fu\u00dfballb\u00fchne auftritt.","status":"publish","password":"","name":"dominique-gathier-show-up-when-the-world-is-watching","modified":"2026-05-27 07:00:00","modified_gmt":"2026-05-27 05:00:00","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"27. 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