{"id":188327,"date":"2026-03-03T15:15:00","date_gmt":"2026-03-03T14:15:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188327"},"modified":"2026-03-23T16:00:58","modified_gmt":"2026-03-23T15:00:58","slug":"ai-analytics-and-the-right-shoes","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/ai-analytics-and-the-right-shoes\/","title":{"rendered":"John Heymans: KI, Analytik und die richtigen Schuhe"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        John Heymans: KI, Analytik und die richtigen Schuhe\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 51% 72%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/ai-analytics-and-the-right-shoes\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >KI, Analytik und die richtigen Schuhe<\/h1>\n        <div class=\"articleintro\" >Wie der Mittelstreckenl\u00e4ufer John Heymans intelligenter l\u00e4uft<\/div>\n        <div class=\"date\">3. M\u00e4rz 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;John Heymans: AI, Analytics and the Right Shoes&quot;, \"text\": &quot;Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/ai-analytics-and-the-right-shoes\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fai-analytics-and-the-right-shoes%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Wenn John Heymans von Leistung spricht, meint er das w\u00f6rtlich.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >Der belgische Mittel- und Langstreckenl\u00e4ufer, der k\u00fcrzlich bei PUMA unterschrieben hat, trainiert nicht nur hart. Er studiert, berechnet und optimiert jedes Detail seines Weges an die Spitze, indem er Spitzensport mit der analytischen Denkweise eines Ingenieurs verbindet.\u00a0<br><br>Diese analytische Denkweise bringt John nun auch in seine Arbeit mit PUMA ein. Im Folgenden erfahren Sie, was er bei einem Hochleistungs-Laufschuh sucht und wie er erwartet, dass KI die Zukunft des Sports gestalten wird.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_1.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_4.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Fotos von @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Vom Universit\u00e4tslabor zur Weltmeisterschaft\u00a0<br><\/h2>Johns Weg zur professionellen Leichtathletik verlief nicht auf traditionellem Wege. Bevor er sich voll und ganz dem Laufsport verschrieb, absolvierte er einen MSc in Bioingenieurwesen und Nanotechnologie und erkannte erst sp\u00e4ter, wie weit sein sportliches Potenzial reichen w\u00fcrde.<br><br>\u201cIch bin nicht mit dem Traum aufgewachsen, Profisportler zu werden. Athleten waren nur etwas, das man sich im Fernsehen ansah\u201d, erkl\u00e4rt er.<br><br>Urspr\u00fcnglich war John Feldhockeyspieler, wechselte aber mit 18 Jahren die Sportart, als er merkte, dass er mehr wollte als eine Rolle in der zweiten Mannschaft.<br><br>\u201cIch bin ehrgeizig, ich wollte in die Nationalmannschaft kommen. Ich wollte nicht in der zweiten Mannschaft landen... Also habe ich die Sportart gewechselt.\u201d<br><br>Was mit einer Entscheidung an der Universit\u00e4t begann, entwickelte sich schnell zu internationalen Meisterschaften, Weltmeisterschaften und schlie\u00dflich zu einem olympischen Traum.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Hart arbeiten, klug spielen? Wie John sich mithilfe von KI f\u00fcr die Olympischen Spiele qualifizierte\u00a0\u00a0<br><\/h2>Der vielleicht faszinierendste Teil von Johns Reise kam w\u00e4hrend seines Vorsto\u00dfes zur Olympiaqualifikation. Als John auf seinem Instagram-Account seine Reise \u00fcber den Einsatz von KI zur Qualifikation f\u00fcr die Olympischen Spiele teilte, nahmen viele an, dass er damit einen optimierten Trainingsplan erstellte. Aber sein Ansatz ging weit dar\u00fcber hinaus.<br><br>Er behandelte die Qualifizierung als mathematisches Optimierungsproblem und nutzte KI, um es zu l\u00f6sen.<br><br>\u201cIch habe mir alle Parameter angeschaut, die die Weltranglistenpunkte definieren... und da habe ich ChatGPT benutzt.\u201d<br><br>Das von ihm mit Hilfe von KI erstellte Modell analysierte die Auswirkungen von drei Faktoren auf die Weltranglistenpunkte: Wettkampfkategorie, Zielposition und Rennzeit. Mit anderen Worten: Das KI-Tool half ihm zu verstehen, welche Rennkombinationen seine Ranglistenpunkte maximieren w\u00fcrden, je nachdem, wie jeder Faktor dazu beitr\u00e4gt. Auf diese Weise zeigte ihm das Modell den strategischsten Weg zur Qualifikation f\u00fcr die Olympischen Spiele in Paris auf.<br><br>Und das Ergebnis spricht f\u00fcr sich selbst:\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cIch kam von au\u00dferhalb der Top 150 der Weltrangliste... und innerhalb von sechs Monaten erreichte ich Platz 31, was noch niemand in der Geschichte der Leichtathletik geschafft hat. Und mit 31<sup>st<\/sup> Platz, habe ich mich f\u00fcr die Olympischen Spiele qualifiziert.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von John Heymans - Olympian &amp; Running Coach - Training Plans (@heymans.john)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Warum PUMA herausragend ist\u00a0<br><\/h2>F\u00fcr John ging es bei der Auswahl eines Sponsors nie darum, schnell zu unterschreiben. Es ging darum, den richtigen Leistungspartner zu finden.<br><br>\u201cWenn ich mich heute mit Marken zusammenschlie\u00dfe, achte ich in erster Linie auf die Leistung. Leistung ist die Nummer eins, Finanzen die Nummer zwei\u201d.\u201d<br>\u00a0<br>Er gibt offen zu, dass er auf der Suche nach dem richtigen Schuh jahrelang Angebote abgelehnt hat.<br><br>\u201cIch bin von anderen Marken angesprochen worden, habe sie getestet, und als ich mit den Schuhen nicht zufrieden war, obwohl sie mir einen sehr guten Vertrag angeboten haben, habe ich mich entschuldigt, aber mein Traum von Leistung ist gr\u00f6\u00dfer als jeder finanzielle Wert.\u201d<br><br>Als er im August letzten Jahres vor den Weltmeisterschaften PUMA-Laufschuhe testete, wurde ihm klar, dass er gefunden hatte, wonach er suchte. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cIch habe die Schuhe angezogen und dachte: Diese Schuhe sind wahnsinnig gut. PUMA ist wirklich eine Marke, mit der ich ein Abenteuer beginnen m\u00f6chte.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Und das Abenteuer hat gerade erst begonnen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Arbeit an neuen Innovationen\u00a0<br><\/h2>Als offizieller PUMA-Sportler freut sich John besonders auf die direkte Zusammenarbeit mit PUMAs Produkt- und Innovationsteams.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cIch habe das Gef\u00fchl, dass die Schuhe f\u00fcr meine Leistung gemacht sind und ich sch\u00e4tze es sehr, dass die Entwickler auf die Profisportler h\u00f6ren.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >F\u00fcr einen Athleten, der auf Daten, Feedback und kontinuierliche Verbesserung setzt, passt dieser kollaborative Ansatz perfekt.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Johns perfekter Schuh \u00a0<br><\/h2>Auf die Frage, welche seine bevorzugten Laufschuhe sind, antwortet John in wahrhaft analytischer Manier:<br><br>\u201cIch habe ein paar Lieblingsschuhe, die ich aus verschiedenen Gr\u00fcnden mag. Ich liebe die PUMA <strong>Magmax<\/strong> Linie - sie haben tolle Polsterungen. Sie sind das Beste f\u00fcr den Tag nach einer harten Trainingseinheit, wenn meine Muskeln wund sind. Dann in Bezug auf die Leistung, die <strong>Fast-R NITRO\u2122 Elite 3<\/strong> sind wahnsinnig schnell, also sind sie eindeutig meine Lieblingsschuhe. Ich wei\u00df auch, dass PUMA k\u00fcrzlich einen neuen Schuh herausgebracht hat, den <strong>Deviate Elite 4<\/strong>. Ich habe sie ausprobiert und sie sind auch toll - sie sind superleicht.\u00a0<br><br>Der Deviate Elite 4 ist zusammen mit dem Fast-R NITRO\u2122 Elite 3 mein Favorit.\u201d<br><br>Zu den Leistungsmerkmalen sagt John, dass viele verschiedene Elemente eine Rolle spielen, aber letztendlich \u201cist es eine Mischung aus Aggressivit\u00e4t, die ich brauche, um f\u00fcnf bis zehn Kilometer zu laufen, und Energier\u00fcckgabe. Die Energier\u00fcckgabe ist wahnsinnig gut. PUMA-Laufschuhe sind daf\u00fcr bekannt. NITRO\u2122 ist der beste Schaumstoff auf dem Markt, was die Energier\u00fcckgabe angeht.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_2.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans mit dem neu erschienenen PUMA Deviate Elite 4\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_3.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Fotos von @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Was kommt als N\u00e4chstes? Ist KI die Zukunft der sportlichen Leistung?\u00a0<br><\/h2>Als echter Ingenieur sieht John eine noch gr\u00f6\u00dfere KI-Revolution auf uns zukommen, eine Revolution, die von biologischen Daten angetrieben wird.<br><br>\u201cKI wird mehr und mehr im Spitzensport eingesetzt werden... aber f\u00fcr KI braucht man Datenpunkte.\u201d<br><br>Heutige Wearables, wie z. B. Smartwatches zur \u00dcberwachung von Gesundheit und Fitness, messen haupts\u00e4chlich physische Messwerte. Die Sensoren von morgen, so glaubt er, k\u00f6nnten noch einen Schritt weiter gehen und interne biologische Signale - Hormone, Glukose, Laktat und Erholungsmarker - aufzeichnen und so hochgradig personalisierte Trainings- und Erholungsergebnisse erm\u00f6glichen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cWenn wir in der Lage sind, biologische Daten zu messen, k\u00f6nnen wir so viele Erkenntnisse \u00fcber die Leistung eines einzelnen Individuums gewinnen.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Die treibende Kraft hinter seiner Motivation\u00a0<br><\/h2>Trotz Wissenschaft, Algorithmen und Innovation bleibt Johns Motivation einfach: \u201cIch bin davon \u00fcberzeugt, dass es zu meinem pers\u00f6nlichen Gl\u00fcck geh\u00f6rt, die Grenzen zu erweitern.\u201d<br><br>\u201cF\u00fcr mich liegt die wahre Belohnung im Kampf - im Scheitern, im erneuten Versuch und schlie\u00dflich im Erreichen von etwas. Dieses Gef\u00fchl ist eine der Grundlagen des Gl\u00fccks.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cUnd Laufen ist genau das: Man st\u00f6\u00dft an seine mentalen Grenzen, bis man sie schlie\u00dflich durchbricht. Dieser Moment, dieses Gef\u00fchl, es verdient zu haben, ist f\u00fcr mich Gl\u00fcck.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Mit PUMA als Partner und einem einzigartigen analytischen Ansatz f\u00fcr Spitzenleistungen ist John Heymans nicht nur schneller unterwegs. Er f\u00e4hrt auch intelligenter.\u00a0<br><br>Und wir k\u00f6nnen es kaum erwarten, zu sehen, wohin ihn diese Reise f\u00fchrt.<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der neu unter Vertrag genommene PUMA-Athlet John Heymans erkl\u00e4rt, wie ihm ein scharfer analytischer Ansatz, der Einsatz von KI-Tools und die richtige Sportausr\u00fcstung dabei helfen, jeden Tag schneller zu werden.<\/p>","protected":false},"author":3,"featured_media":188332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":2504,"meta-headline":"AI, Analytics and the Right Shoes","footnotes":""},"categories":[18],"class_list":["post-188327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188327,"post_author":"3","post_date":"2026-03-03 15:15:00","post_date_gmt":"2026-03-03 14:15:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. And with 31\\u0026lt;sup\\u0026gt;st\\u0026lt;\/sup\\u0026gt; place, I qualified for the Olympics.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. That moment, that sense of having earned it, is happiness for me.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"With PUMA now part of the journey, and a uniquely analytical approach to elite performance, John Heymans isn\\u0026rsquo;t just racing faster. He\\u0026rsquo;s racing smarter.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And we can\\u0026rsquo;t wait to see where that journey takes him.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"John Heymans: AI, Analytics and the Right Shoes","post_excerpt":"Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-analytics-and-the-right-shoes","to_ping":"","pinged":"","post_modified":"2026-03-23 16:00:58","post_modified_gmt":"2026-03-23 15:00:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188327","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188327,"author":"3","date":"2026-03-03 15:15:00","date_gmt":"2026-03-03 14:15:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. 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