{"id":188302,"date":"2026-02-19T07:00:00","date_gmt":"2026-02-19T06:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188302"},"modified":"2026-02-19T07:01:04","modified_gmt":"2026-02-19T06:01:04","slug":"how-the-first-ever-hyrox-specific-shoe-came-to-life","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/","title":{"rendered":"Wie der erste HYROX-spezifische Schuh ins Leben gerufen wurde"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        Wie der erste HYROX-spezifische Schuh ins Leben gerufen wurde\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 4% 48%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fhow-the-first-ever-hyrox-specific-shoe-came-to-life%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fhow-the-first-ever-hyrox-specific-shoe-came-to-life%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fhow-the-first-ever-hyrox-specific-shoe-came-to-life%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Wie der erste HYROX-spezifische Schuh ins Leben gerufen wurde<\/h1>\n        <div class=\"articleintro\" >Einblicke in die Herstellung des PUMA Deviate NITRO\u2122 Elite HYROX<\/div>\n        <div class=\"date\">19. Februar 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;How the First-Ever HYROX-Specific Shoe Came\\u00a0To\\u00a0Life&quot;, \"text\": &quot;PUMA\\u2019s Damion Perry reveals how the team engineered the industry\\u2019s first HYROX\\u2011specific super shoe \\u2014 transforming an elite marathon model with new stability, grip and durability to meet the sport\\u2019s unique hybrid demands.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fhow-the-first-ever-hyrox-specific-shoe-came-to-life%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fhow-the-first-ever-hyrox-specific-shoe-came-to-life%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >HYROX ist in einem Bereich angesiedelt, den es vor ein paar Jahren noch gar nicht gab. Es ist nicht nur Laufen, es ist nicht nur Krafttraining. Es ist beides: acht Ein-Kilometer-L\u00e4ufe, unterbrochen von funktionellen Fitness-Stationen, die Kraft, Griff und Stabilit\u00e4t erfordern. F\u00fcr PUMA bedeutete das vor allem eines: eine neue Art von Schuh.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >Wir haben uns mit Damion Perry, PUMAs Senior Product Line Manager f\u00fcr Laufschuhe, zusammengesetzt, um dar\u00fcber zu sprechen, wie das Team den Deviate NITRO\u2122 Elite Franchise in den allerersten Superschuh verwandelt hat, der speziell f\u00fcr HYROX entwickelt wurde.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"siAsp1 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Damion-Perry.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Damion Perry, PUMA Senior Product Line Manager Running Footwear<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><span class=\"interviewq\">HYROX verbindet Laufen und Kraft. Wann haben Sie gemerkt, dass die bestehenden Laufschuhe den HYROX-Athleten nicht voll gerecht werden?\u00a0\u00a0<\/span><strong>Damion: <\/strong>\u201cAls wir die Deviate Elite-Linie weiterentwickelt haben, wurde sie vollst\u00e4ndig f\u00fcr diese eine Funktion optimiert: schnelles und effizientes Laufen von f\u00fcnf Kilometern bis zum Marathon. Aber w\u00e4hrend der Entwicklung des Deviate Elite 4 stie\u00dfen wir auf eine Kreuzung. Wir erkannten, dass wir bewusst zwei Athleten auf zwei verschiedene Arten bedienen mussten. Mit HYROX laufen Sie immer noch acht Kilometer, also brauchen Sie immer noch Sprungkraft, Vortrieb und geringes Gewicht. Aber man schiebt auch Schlitten, zieht Schlitten, macht Ausfallschritte und tr\u00e4gt schwere Gewichte. Das bringt ganz andere Anforderungen mit sich, vor allem in Bezug auf Griff und Stabilit\u00e4t.<br><br>Anstatt Kompromisse einzugehen, haben wir uns entschieden, voneinander abzuweichen\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Deviate-Nitro-Elite_Wns_001.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Womens-Doubles-1_006.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Deviate-Nitro-Elite_Mens_002-2.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Vom Marathon-Super-Schuh zur Hybrid-Waffe<\/h2><span class=\"interviewq\">Was genau hat sich von der Marathon-Version (der Deviate Elite Linie) zur HYROX-Version ge\u00e4ndert?<\/span><strong>Damion:<\/strong> \u201cWir wussten, dass etwa 80% des Chassis bereits richtig war. Der NITRO\u2122 Elite-Schaumstoff ist in Bezug auf Energier\u00fcckgabe, Reaktionsf\u00e4higkeit und Strapazierf\u00e4higkeit unter dem Fu\u00df f\u00fchrend in der Branche - wir wussten also, dass wir den richtigen Schaumstoff hatten. Wir wussten auch, was aus der Perspektive der oberen Passform ben\u00f6tigt wurde, insbesondere das atmungsaktive Mesh-Material, da dies sowohl f\u00fcr L\u00e4ufer als auch f\u00fcr Hybrid-Athleten wichtig war.<br><br>Aber was wir entwickeln mussten, war, wie der Schuh mit dem Boden interagiert.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><span class=\"interviewq\">Werden wir mal technisch - was genau haben Sie ge\u00e4ndert?<\/span><strong>Damion:<\/strong> \u201cEs gab also zwei Hauptpfeiler: Stabilit\u00e4t und Grip. Erstens haben wir den H\u00e4rtegrad des Schaumstoffs ver\u00e4ndert, so dass er etwas fester wurde, was die Stabilit\u00e4t unter Belastung erh\u00f6ht. Wir wussten, dass wir mehr Stabilit\u00e4t wollten, vor allem bei Walking Lunges oder Farmer's Carries, da man sich dabei anderen Positionen aussetzt als beim Laufen. Zweitens haben wir die Au\u00dfensohle komplett neu gestaltet. Bei der Marathon-Version wird Gummi sehr pr\u00e4zise eingesetzt, um das Gewicht zu reduzieren. F\u00fcr den HYROX haben wir die gesamte PUMAGRIP-Sohle vom Vorfu\u00df bis zur Ferse mit einem neuen Traktionsmuster versehen, das sich beim Schieben und Ziehen des Schlittens in den Rasen eingr\u00e4bt.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Ein unerwarteter Durchbruch<br><\/h2><span class=\"interviewq\">Einer der gr\u00f6\u00dften Durchbr\u00fcche kam durch etwas, das Laufschuhe nie erleben. Gab es w\u00e4hrend der Entwicklung unerwartete Herausforderungen?<\/span><strong>Damion: <\/strong>\u201cJa, die Belastung und die Kraft beim Schieben und Ziehen des Schlittens. Beim Deviate Elite 3 hatten wir Fersengummis, die w\u00e4hrend der HYROX-Tests anfingen zu rei\u00dfen. Beim Laufen war dieses Problem noch nie aufgetreten. Aber das Schieben und Ziehen des Schlittens f\u00fchrt zu v\u00f6llig anderen Belastungsmustern.<br><br>Wie bereits erw\u00e4hnt, erstreckt sich der Gummi bei der HYROX-Version nun durchgehend vom Vorfu\u00df bis zur Ferse, ohne Unterbrechungen. Dadurch werden Belastungspunkte eliminiert und die Haltbarkeit verbessert.\u201d<br><br>Mit jeder neuen Sportart kommen neue Entdeckungen in der Physik und die Notwendigkeit, v\u00f6llig neue L\u00f6sungen zu entwickeln.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Deviate-Nitro-Elite-HYROX_1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Der PUMA Grip erstreckt sich von der Vorderseite bis zur Ferse des Schuhs und sorgt f\u00fcr maximalen Grip und Stabilit\u00e4t auf allen HYROX-Stationen. <\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Tests f\u00fcr echte Hybridleistung<\/h2><span class=\"interviewq\">Wie haben Sie festgestellt, dass der Schuh wirklich besser f\u00fcr HYROX ist?<\/span><strong>Damion: <\/strong>\u201cUnser sportwissenschaftliches Team arbeitete mit unseren Laborpartnern in Dillenburg, Deutschland, zusammen, um vollst\u00e4ndige Hybrid-Rennbewertungen durchzuf\u00fchren. Wir haben ihn intern mit allen anderen Schuhen verglichen, von Minimalschuhen bis hin zum Standard Deviate Elite 4, um sicherzustellen, dass wir die hohe Lauf\u00f6konomie beibehalten, aber die Leistung in den Bereichen der funktionellen St\u00e4rke steigern. \u00a0<br><br>Neben den Labortests hatten wir auch Tester in Boston und Deutschland, die den Schuh unter realen Bedingungen im Fitnessstudio trugen. Diese Feedback-Schleife war entscheidend. Und sie ist zyklisch. Wir testen die Prototypen im Labor: die Flexibilit\u00e4t, die Steifigkeit, das Verhalten des Schaums. Dann testen wir sie mit Sportlern. Dann passen wir sie an. Normalerweise gibt es zwei bis drei Runden, bevor wir die endg\u00fcltige Version entwickeln.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"A women pulling a rope during a hyrox race, wearing pink hyrox gear and PUMA shoes\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Womens-Doubles-1_003.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Athleten-Validierung: Rekorde brechen vor dem Start<br><\/h2><span class=\"interviewq\">Der Schuh ist offiziell gerade erst auf den Markt gekommen, aber wir haben gesehen, dass einige HYROX-Athleten bereits mit ihm Rennen gefahren sind. Wie war das Feedback?<\/span><strong>Damion: <\/strong>\u201cSie waren von dem Upgrade ziemlich beeindruckt. Sie sp\u00fcrten sofort die verbesserte Traktion bei Schlittenrennen, hatten aber immer noch das spritzige, treibende Laufverhalten, das sie von der Vorg\u00e4ngerversion liebten, jetzt aber speziell auf sie zugeschnitten.\u201d<br><br>Die ultimative Best\u00e4tigung ist eine von PUMAs HYROX Elite 15-Athletinnen, Joanna Wietrzyk, die k\u00fcrzlich den HYROX-Weltrekord der Frauen in dem neuen Schuh mit deutlichem Vorsprung gebrochen hat.<br><br>\u201cDas ist der beste Motor f\u00fcr fr\u00fchzeitiges Feedback, den man sich w\u00fcnschen kann\u201d, f\u00fcgt Damion hinzu.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"siAsp1 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/JO-WINNING-WORLD-RECORD-PHX-ARIZONA-MAJOR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Joanna Wietrzyk bricht den HYROX-Weltrekord der Frauen beim Rennen in Phoenix <\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Linda Meier, Elite 15 HYROX-Athletin und HYROX-Weltmeisterin 2025, f\u00fcgte hinzu: \u201cDas Wichtigste, was ich festgestellt habe, ist, dass es ein wirklich schneller Schuh ist, was ich sehr mag! Und beim Training ist es auch ein sehr stabiler Schuh.\u201d\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Eine Teamleistung<\/h2>Auf die Frage, auf welchen Teil der Arbeit er am meisten stolz ist, antwortete Damion, dass er die Lorbeeren gerne weitergeben w\u00fcrde.<br><br>\u201cDies war 100% eine volle Teamleistung. Die Innovation lieferte den klassenbesten NITRO\u2122 Elite-Schaum. Das Design hat das Traktionsmuster f\u00fcr die Interaktion mit dem Rasen entwickelt. Die Entwicklung stellte sicher, dass PUMAGRIP auf h\u00f6chstem Niveau funktioniert. Die Sportwissenschaft hat die \u00c4nderungen best\u00e4tigt. Meine Rolle und die meines Teams bestand darin, diese Teile zu orchestrieren und daf\u00fcr zu sorgen, dass sie auf die richtige Weise zusammenkommen.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Ein Super-Schuh, neu interpretiert<\/h2>Der Deviate NITRO\u2122 Elite HYROX steht f\u00fcr mehr als nur ein neues Au\u00dfensohlenmuster oder einen festeren Schaum. Er ist der Beweis daf\u00fcr, dass Performance-Innovation nicht stillsteht. PUMA hat einen der schnellsten Laufschuhe der Welt genommen und ihn bewusst auf multidirektionale Kraft, Grip auf dem Rasen und hohe Stabilit\u00e4t getrimmt, um eine neue Kategorie zu schaffen: den Hybrid-Superschuh.<br><br>W\u00e4hrend HYROX weltweit weiter w\u00e4chst, ist eines klar: Der Sport hat sich weiterentwickelt und nun auch die Schuhe.<br><br>Jetzt ist es an dir, Rekorde zu brechen. Die neuen PUMA Deviate NITRO\u2122 Elite HYROX Schuhe sind ab sofort im Handel erh\u00e4ltlich.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row divider -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col\">\n   <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >mehr Hyrox<\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary\">Sport<\/a>\n\t\t\t        <h4>Auf der Jagd nach Gr\u00f6\u00dfe in einem der h\u00e4rtesten Wettbewerbe der Welt<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Nur wenige Athleten verk\u00f6rpern den HYROX-Geist so gut wie die 2025 HYROX-Weltmeisterin Linda Meier. Wir haben uns mit ihr \u00fcber ihre Trainingstipps, ihre Einstellung und die brandneuen, noch nicht ver\u00f6ffentlichten PUMA-Schuhe unterhalten, die speziell f\u00fcr HYROX-Wettbewerbe entwickelt wurden.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/chasing-greatness-in-one-of-the-worlds-toughest-competitions\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/chasing-greatness-in-one-of-the-worlds-toughest-competitions\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/01\/Puma_Hyrox-Event_Linda-Meier.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 55% 86%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/5-exercises-to-slash-your-hyrox-time\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188260\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Train_Hyrox_Womens-Doubles-2_Kody_4263.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 51% 34%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4>5 \u00dcbungen, die Ihre HYROX-Zeit verk\u00fcrzen<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Bereiten Sie sich auf Ihren n\u00e4chsten HYROX vor, indem Sie diese f\u00fcnf Bewegungen in Ihre Routine aufnehmen - denn Training ist so viel mehr als das \u00dcben von Stationstechniken. Beschleunigen Sie Ihren Fortschritt auf dem Weg zu Ihrer n\u00e4chsten Bestleistung und bauen Sie auf dem Weg dorthin Ihre Widerstandsf\u00e4higkeit auf.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/5-exercises-to-slash-your-hyrox-time\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/the-making-of-a-hyrox-elite\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188093\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/Hero_Ciaran-Highlights-24.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 43% 79%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\">Sport<\/a>\n\t\t\t\t\t\t\t        <h4><strong>Die Entstehung eines HYROX Elite<\/strong><\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        HYROX-Athlet Ciaran Parkinson spricht \u00fcber Training, Gemeinschaft und den rasanten weltweiten Aufstieg des Sports \u2013 gerade als er und sein Doppelpartner Tony Revell ihr Qualifikationsziel von 50:00 im London ExCeL erreichen.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/the-making-of-a-hyrox-elite\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PUMAs Damion Perry verr\u00e4t, wie das Team den ersten HYROX-spezifischen Superschuh der Branche entwickelt hat - und damit ein Marathon-Elitemodell mit neuer Stabilit\u00e4t, Grip und Strapazierf\u00e4higkeit ausgestattet hat, um die einzigartigen Hybrid-Anforderungen des Sports zu erf\u00fcllen.<\/p>","protected":false},"author":3,"featured_media":188308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":2645,"meta-headline":"How the First-Ever HYROX-Specific Shoe Came&nbsp;To&nbsp;Life","footnotes":""},"categories":[18],"class_list":["post-188302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188302,"post_author":"3","post_date":"2026-02-19 07:00:00","post_date_gmt":"2026-02-19 06:00:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188308,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg\"},\"headline\":\"How the First-Ever HYROX-Specific Shoe Came\\u0026nbsp;To\\u0026nbsp;Life\",\"content\":\"Inside the Making of the\\u0026nbsp;PUMA\\u0026nbsp;Deviate NITRO\\u0026trade; Elite HYROX\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"HYROX sits in a space that didn\\u0026rsquo;t really exist a few years ago. It\\u0026rsquo;s not just running, it\\u0026rsquo;s not just strength training. It\\u0026rsquo;s both; eight one-kilometre runs broken up by functional fitness stations that demand power, grip and stability. For PUMA, that meant one thing: a new kind of shoe.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We sat down with Damion Perry, PUMA\\u0026rsquo;s Senior Product Line Manager for Running Footwear, to talk about how the team transformed the Deviate NITRO\\u0026trade; Elite franchise into the first-ever super shoe engineered specifically for HYROX.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188309,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Damion-Perry.jpg\"},\"aspect\":\"siAsp1\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;HYROX combines running and strength. When did you realise existing running shoes weren\\u0026rsquo;t fully serving HYROX athletes?\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;As we kept evolving the Deviate Elite line, it became fully optimised for that singular function: running fast and efficiently from five kilometres to marathon. But during the Deviate Elite 4 development, we hit a junction. We realised we needed to deliberately serve two athletes in two different ways. In HYROX you\\u0026rsquo;re still running eight kilometres, so you still want bounce, propulsion and light weight. But you\\u0026rsquo;re also pushing sleds, pulling sleds, doing lunges, carrying heavy weights. That introduces completely different demands, especially in grip and stability.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So instead of compromising, we chose to diverge.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"aspect\":\"1\",\"images\":[{\"id\":188304},{\"id\":188307},{\"id\":188303}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From Marathon Super Shoe to Hybrid Weapon\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What exactly changed from the marathon version (the Deviate Elite line) to the HYROX version?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion:\\u0026lt;\/strong\\u0026gt; \\u0026ldquo;We knew about 80% of the chassis was already right. NITRO\\u0026trade; Elite foam is top in the industry in terms of energy return, responsiveness and durability under foot- so we knew we had the right foam. We also knew what was needed from an upper fit perspective, notably the breathable mesh material, since this was a need for both runners and hybrid athletes.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But what we needed to evolve was how the shoe interacts with the ground.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Let\\u0026rsquo;s get technical- what exactly did you modify?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion:\\u0026lt;\/strong\\u0026gt; \\u0026ldquo;So, there were two main pillars: stability and grip. First, we altered the durometer of the foam, so we made it slightly firmer, which enhances stability under load. We knew we wanted more stability especially when you\\u0026rsquo;re doing walking lunges or farmer\\u0026rsquo;s carries, since you\\u0026#039;re subjecting yourselves to different positions than you would ever running. Second, we completely redesigned the outsole. The marathon version uses rubber very precisely to keep weight down. For HYROX, we went full coverage PUMAGRIP, from forefoot to heel, with a new traction pattern designed to dig into turf during sled pushes and pulls.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;An Unexpected Breakthrough\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;One of the biggest breakthroughs came from something running shoes never experience. Were there any unexpected challenges during development?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;Yes, the strain and force from sled pushing and pulling. So, with the Deviate Elite 3, we had heel rubber pods that began tearing away during HYROX testing. Running never exposed that issue before. But sled pushes and pulls introduce completely different stress patterns.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As I mentioned before, the rubber now extends continuously from the forefoot to the heel with no breaks in the HYROX version. This eliminates stress points and improves durability.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With each emerging sport come new discoveries in physics and the need to design entirely new solutions.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188310,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Deviate-Nitro-Elite-HYROX_1.jpg\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Testing for True Hybrid Performance\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;How did you validate that the shoe was truly better for HYROX?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;Our sports science team worked with our lab partners in Dillenburg, Germany, to conduct full hybrid racing assessments. We compared it internally against everything from minimal shoes to the standard Deviate Elite 4 to ensure we maintained great running economy but increased performance in the functional strength domains. \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Alongside lab testing, we had wear testers in Boston and Germany using the shoe in real gym settings. That feedback loop was critical. And, it\\u0026rsquo;s cyclical. We test the prototypes in the lab: the flexibility, the stiffness, the foam behaviour. Then we test it with athletes. Then we adjust. Usually there\\u0026rsquo;s two to three rounds before we finalise.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188306,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Womens-Doubles-1_003.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Athlete Validation: Breaking Records Before Launch\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;The shoe has officially just launched, but we saw some HYROX athletes have already raced in it. What was the feedback?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;They were quite floored by the upgrade. They immediately felt the improved traction during sled events, but still had that lively, propulsive running package they loved from the previous version, but now just tailored specifically for them.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The ultimate validation relies in one of PUMA\\u0026rsquo;s HYROX Elite 15 athletes, Joanna\u202fWietrzyk, who recently broke the women\\u0026rsquo;s HYROX world record in the new shoe by a significant margin.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;That\\u0026rsquo;s the best early feedback engine you can ask for,\\u0026rdquo; Damion adds.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188311,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/JO-WINNING-WORLD-RECORD-PHX-ARIZONA-MAJOR.jpg\"},\"aspect\":\"siAsp1\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Linda Meier, Elite 15 HYROX athlete and HYROX world champion 2025, added \\u0026ldquo;The most important thing I realised is that it\\u0026rsquo;s a really fast shoe, which I really like! And when it comes to the workouts, it is also a very stable shoe.\\u0026rdquo;\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;A Team Effort\\u0026lt;\/h2\\u0026gt;When asked what part he\\u0026rsquo;s most proud of, Damion was quick to redirect the credit.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;This was 100% a full team effort. Innovation delivered best-in-class NITRO\\u0026trade; Elite foam. Design engineered the traction pattern to interact with turf. Development ensured PUMAGRIP performed at the highest level. Sports science validated the changes. My role and my team\\u0026rsquo;s involved orchestrating those pieces- making sure they come together in the right way.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;A Super Shoe, Reimagined\\u0026lt;\/h2\\u0026gt;The Deviate NITRO\\u0026trade; Elite HYROX represents more than just a new outsole pattern or firmer foam. It\\u0026rsquo;s proof that performance innovation doesn\\u0026rsquo;t stand still. By taking one of the world\\u0026rsquo;s fastest running shoes and deliberately tuning it for multidirectional force, turf grip and loaded stability, PUMA has created a new category: the hybrid super shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As HYROX continues to grow globally, one thing stands clear: The sport evolved and, now the footwear has too.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Now it\\u0026rsquo;s your turn to break records. The new PUMA Deviate NITRO\\u0026trade; Elite HYROX shoes are now available for purchase.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-divider {\"showline\":false,\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"width\":\"Full\",\"h1\":\"more hyrox\",\"className\":\"\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":188236},{\"id\":188260},{\"id\":188093}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"How the First-Ever HYROX-Specific Shoe Came\u00a0To\u00a0Life","post_excerpt":"PUMA\u2019s Damion Perry reveals how the team engineered the industry\u2019s first HYROX\u2011specific super shoe \u2014 transforming an elite marathon model with new stability, grip and durability to meet the sport\u2019s unique hybrid demands.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-the-first-ever-hyrox-specific-shoe-came-to-life","to_ping":"","pinged":"","post_modified":"2026-02-19 07:01:04","post_modified_gmt":"2026-02-19 06:01:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188302","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188302,"author":"3","date":"2026-02-19 07:00:00","date_gmt":"2026-02-19 06:00:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188308,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg\"},\"headline\":\"How the First-Ever HYROX-Specific Shoe Came\\u0026nbsp;To\\u0026nbsp;Life\",\"content\":\"Inside the Making of the\\u0026nbsp;PUMA\\u0026nbsp;Deviate NITRO\\u0026trade; Elite HYROX\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"HYROX sits in a space that didn\\u0026rsquo;t really exist a few years ago. It\\u0026rsquo;s not just running, it\\u0026rsquo;s not just strength training. It\\u0026rsquo;s both; eight one-kilometre runs broken up by functional fitness stations that demand power, grip and stability. For PUMA, that meant one thing: a new kind of shoe.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We sat down with Damion Perry, PUMA\\u0026rsquo;s Senior Product Line Manager for Running Footwear, to talk about how the team transformed the Deviate NITRO\\u0026trade; Elite franchise into the first-ever super shoe engineered specifically for HYROX.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188309,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Damion-Perry.jpg\"},\"aspect\":\"siAsp1\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;HYROX combines running and strength. When did you realise existing running shoes weren\\u0026rsquo;t fully serving HYROX athletes?\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;As we kept evolving the Deviate Elite line, it became fully optimised for that singular function: running fast and efficiently from five kilometres to marathon. But during the Deviate Elite 4 development, we hit a junction. We realised we needed to deliberately serve two athletes in two different ways. In HYROX you\\u0026rsquo;re still running eight kilometres, so you still want bounce, propulsion and light weight. But you\\u0026rsquo;re also pushing sleds, pulling sleds, doing lunges, carrying heavy weights. That introduces completely different demands, especially in grip and stability.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So instead of compromising, we chose to diverge.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"aspect\":\"1\",\"images\":[{\"id\":188304},{\"id\":188307},{\"id\":188303}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From Marathon Super Shoe to Hybrid Weapon\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What exactly changed from the marathon version (the Deviate Elite line) to the HYROX version?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion:\\u0026lt;\/strong\\u0026gt; \\u0026ldquo;We knew about 80% of the chassis was already right. NITRO\\u0026trade; Elite foam is top in the industry in terms of energy return, responsiveness and durability under foot- so we knew we had the right foam. We also knew what was needed from an upper fit perspective, notably the breathable mesh material, since this was a need for both runners and hybrid athletes.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But what we needed to evolve was how the shoe interacts with the ground.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Let\\u0026rsquo;s get technical- what exactly did you modify?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion:\\u0026lt;\/strong\\u0026gt; \\u0026ldquo;So, there were two main pillars: stability and grip. First, we altered the durometer of the foam, so we made it slightly firmer, which enhances stability under load. We knew we wanted more stability especially when you\\u0026rsquo;re doing walking lunges or farmer\\u0026rsquo;s carries, since you\\u0026#039;re subjecting yourselves to different positions than you would ever running. Second, we completely redesigned the outsole. The marathon version uses rubber very precisely to keep weight down. For HYROX, we went full coverage PUMAGRIP, from forefoot to heel, with a new traction pattern designed to dig into turf during sled pushes and pulls.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;An Unexpected Breakthrough\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;One of the biggest breakthroughs came from something running shoes never experience. Were there any unexpected challenges during development?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;Yes, the strain and force from sled pushing and pulling. So, with the Deviate Elite 3, we had heel rubber pods that began tearing away during HYROX testing. Running never exposed that issue before. But sled pushes and pulls introduce completely different stress patterns.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As I mentioned before, the rubber now extends continuously from the forefoot to the heel with no breaks in the HYROX version. This eliminates stress points and improves durability.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With each emerging sport come new discoveries in physics and the need to design entirely new solutions.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188310,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/Deviate-Nitro-Elite-HYROX_1.jpg\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Testing for True Hybrid Performance\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;How did you validate that the shoe was truly better for HYROX?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;Our sports science team worked with our lab partners in Dillenburg, Germany, to conduct full hybrid racing assessments. We compared it internally against everything from minimal shoes to the standard Deviate Elite 4 to ensure we maintained great running economy but increased performance in the functional strength domains. \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Alongside lab testing, we had wear testers in Boston and Germany using the shoe in real gym settings. That feedback loop was critical. And, it\\u0026rsquo;s cyclical. We test the prototypes in the lab: the flexibility, the stiffness, the foam behaviour. Then we test it with athletes. Then we adjust. Usually there\\u0026rsquo;s two to three rounds before we finalise.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188306,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Social_Train_Hyrox_Womens-Doubles-1_003.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Athlete Validation: Breaking Records Before Launch\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;The shoe has officially just launched, but we saw some HYROX athletes have already raced in it. What was the feedback?\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Damion: \\u0026lt;\/strong\\u0026gt;\\u0026ldquo;They were quite floored by the upgrade. They immediately felt the improved traction during sled events, but still had that lively, propulsive running package they loved from the previous version, but now just tailored specifically for them.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The ultimate validation relies in one of PUMA\\u0026rsquo;s HYROX Elite 15 athletes, Joanna\u202fWietrzyk, who recently broke the women\\u0026rsquo;s HYROX world record in the new shoe by a significant margin.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;That\\u0026rsquo;s the best early feedback engine you can ask for,\\u0026rdquo; Damion adds.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188311,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/JO-WINNING-WORLD-RECORD-PHX-ARIZONA-MAJOR.jpg\"},\"aspect\":\"siAsp1\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Linda Meier, Elite 15 HYROX athlete and HYROX world champion 2025, added \\u0026ldquo;The most important thing I realised is that it\\u0026rsquo;s a really fast shoe, which I really like! And when it comes to the workouts, it is also a very stable shoe.\\u0026rdquo;\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;A Team Effort\\u0026lt;\/h2\\u0026gt;When asked what part he\\u0026rsquo;s most proud of, Damion was quick to redirect the credit.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;This was 100% a full team effort. Innovation delivered best-in-class NITRO\\u0026trade; Elite foam. Design engineered the traction pattern to interact with turf. Development ensured PUMAGRIP performed at the highest level. Sports science validated the changes. My role and my team\\u0026rsquo;s involved orchestrating those pieces- making sure they come together in the right way.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;A Super Shoe, Reimagined\\u0026lt;\/h2\\u0026gt;The Deviate NITRO\\u0026trade; Elite HYROX represents more than just a new outsole pattern or firmer foam. It\\u0026rsquo;s proof that performance innovation doesn\\u0026rsquo;t stand still. By taking one of the world\\u0026rsquo;s fastest running shoes and deliberately tuning it for multidirectional force, turf grip and loaded stability, PUMA has created a new category: the hybrid super shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As HYROX continues to grow globally, one thing stands clear: The sport evolved and, now the footwear has too.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Now it\\u0026rsquo;s your turn to break records. The new PUMA Deviate NITRO\\u0026trade; Elite HYROX shoes are now available for purchase.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-divider {\"showline\":false,\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"width\":\"Full\",\"h1\":\"more hyrox\",\"className\":\"\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":188236},{\"id\":188260},{\"id\":188093}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Wie der erste HYROX-spezifische Schuh ins Leben gerufen wurde","excerpt":"PUMAs Damion Perry verr\u00e4t, wie das Team den ersten HYROX-spezifischen Superschuh der Branche entwickelt hat - und damit ein Marathon-Elitemodell mit neuer Stabilit\u00e4t, Grip und Strapazierf\u00e4higkeit ausgestattet hat, um die einzigartigen Hybrid-Anforderungen des Sports zu erf\u00fcllen.","status":"publish","password":"","name":"how-the-first-ever-hyrox-specific-shoe-came-to-life","modified":"2026-02-19 07:01:04","modified_gmt":"2026-02-19 06:01:04","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"19. Februar 2026 um 06:00","date_local":"19. Februar 2026","time_local":"06:00","slug":"how-the-first-ever-hyrox-specific-shoe-came-to-life","url":"https:\/\/www.puma-catchup.com\/de\/sports\/how-the-first-ever-hyrox-specific-shoe-came-to-life\/","featured_image":{"width":2080,"height":1387,"file":"2026\/02\/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg","filesize":576341,"sizes":{"medium":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","filesize":21931},"large":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":80059},"thumbnail":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":17442},"medium_large":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":53606},"1536x1536":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-1536x1024.jpg","width":1536,"height":1024,"mime-type":"image\/jpeg","filesize":151816},"2048x2048":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-2048x1366.jpg","width":2048,"height":1366,"mime-type":"image\/jpeg","filesize":246459},"trp-custom-language-flag":{"file":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB-18x12.jpg","width":18,"height":12,"mime-type":"image\/jpeg","filesize":12589}},"image_meta":{"aperture":"13","credit":"","camera":"ILCE-7M4","caption":"","created_timestamp":"1762962235","copyright":"","focal_length":"63","iso":"160","shutter_speed":"0.0125","title":"","orientation":"1","keywords":[]},"id":188308,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/02\/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg","title":"26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB","aspect_ratio":1.4996395097332371,"focalPointLeft":0.04,"focalPointTop":0.48},"headline":"How the First-Ever HYROX-Specific Shoe Came\u00a0To\u00a0Life","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":856,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":856,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/188302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=188302"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/188302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/188308"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=188302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=188302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}