{"id":16854,"date":"2020-02-28T08:15:17","date_gmt":"2020-02-28T07:15:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=16854"},"modified":"2025-09-19T14:56:18","modified_gmt":"2025-09-19T14:56:18","slug":"puma-power-women-win-with-purple-laces","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-power-women-win-with-purple-laces\/","title":{"rendered":"PUMA Power: Frauen gewinnen, mit lila Schn\u00fcrsenkeln"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA Power: Frauen gewinnen, mit lila Schn\u00fcrsenkeln\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Celebrate Women&#x27;s Day with PUMA\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-power-women-win-with-purple-laces\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Gleichberechtigung im Sport, PUMA-Style<\/h1>\n        <div class=\"articleintro\" >Seien Sie an diesem Internationalen Frauentag Teil von etwas \u2026 Lila<\/div>\n        <div class=\"date\">28. Februar 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Power: Women Win, with Purple Laces&quot;, \"text\": &quot;Women\\u2019s Day is just around the corner, and we\\u2019ve got some very special plans! We\\u2019ll be supporting girls and women in sport in an unexpected way\\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\\u2019s how you can get involved\\u2026\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-power-women-win-with-purple-laces\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Der Frauentag steht vor der T\u00fcr, und wir haben etwas ganz Besonderes vor! Wir werden M\u00e4dchen und Frauen im Sport auf unerwartete Weise unterst\u00fctzen... mit Schn\u00fcrsenkeln. Klingt verr\u00fcckt? Na ja, verr\u00fcckt gut vielleicht! Die Social-Media-Kampagne #PUMAWomen startet n\u00e4chste Woche, und hier ist, wie Sie sich beteiligen k\u00f6nnen...<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die Idee: <strong>mit jedem Schuhkauf<\/strong> Im Vorfeld und einschlie\u00dflich des Internationalen Frauentags am 8. M\u00e4rz verschenken wir ultraviolette Schn\u00fcrsenkel. Anschlie\u00dfend spenden wir bis zu 100.000 Euro an <strong>Frauen gewinnen<\/strong>, eine Organisation <strong>Durchf\u00fchrung von Sportprogrammen f\u00fcr M\u00e4dchen weltweit<\/strong>.<br\/>\n<br\/>Die Aufmerksamkeit erregende <strong>UV-Schn\u00fcrsenkel<\/strong> ein starkes visuelles Statement setzen und eine Botschaft vermitteln <strong>\u201cF\u00fcr immer miteinander verbunden\u201d<\/strong>. Ab dem 1. M\u00e4rz werden die Schn\u00fcrsenkel bei jedem Schuhkauf in ausgew\u00e4hlten Gesch\u00e4ften verschenkt. <strong>Einzelhandelsstandorte weltweit<\/strong>, und f\u00fcr jedes Paar produzierter Schn\u00fcrsenkel, <strong>PUMA spendet 1 Euro<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"PUMA Women&#x27;s Day\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Botschafter, Sportler und Fans in den sozialen Medien werden ebenfalls die Schn\u00fcrsenkel tragen. Und f\u00fcr jeden einzigartigen Instagram-Post, der die Schn\u00fcrsenkel und <strong>#PUMAFrauen<\/strong>, spenden wir 1 Euro. Au\u00dferdem wird PUMA in den Tagen vor dem Internationalen Frauentag <strong>zus\u00e4tzliche Spenden<\/strong> f\u00fcr <strong>jede gespielte Minute<\/strong> und<strong> Von unseren Athleten erzieltes Tor oder Punkt<\/strong>. Die Social-Media-Kampagne und die get\u00e4tigten Spenden <strong>basierend auf den Leistungen unserer Athleten wird bis zu 25.000 beitragen<\/strong> Euro zum Gesamtbeitrag an Women Win von <strong>bis zu 100.000 Euro<\/strong>.<br\/>\n<br\/>M\u00f6chtest du mitmachen? Dann schau n\u00e4chste Woche in deinem PUMA Store vorbei und hol dir ein paar Schn\u00fcrsenkel, solange der Vorrat reicht!<br\/>\n<br\/>F\u00fcr immer verbunden <strong>Gemeinsam k\u00f6nnen wir etwas bewegen.<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00dcber die Wohlt\u00e4tigkeitsorganisation<\/h2>\n<p>Women Win wurde 2007 gegr\u00fcndet und hat Millionen von M\u00e4dchen und Frauen auf der ganzen Welt die M\u00f6glichkeit gegeben, Sport zu treiben und F\u00fchrungsqualit\u00e4ten zu entwickeln. Die Organisation unterst\u00fctzt derzeit Initiativen in Asien, im Pazifikraum, in Afrika, Europa und im Nahen Osten sowie in Nord-, S\u00fcd- und Mittelamerika.<\/p>\n<p>Die Schn\u00fcrsenkel werden vor dem Internationalen Frauentag am 8. M\u00e4rz in ausgew\u00e4hlten PUMA-Gesch\u00e4ften und bei Einzelhandelspartnern weltweit erh\u00e4ltlich sein.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/9Mvy2i9MkHs\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/9Mvy2i9MkHs<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/9Mvy2i9MkHs\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>Klingt das spannend? Holen Sie sich Ihre violetten PUMA-Schn\u00fcrsenkel und teilen Sie Ihr Foto oder Video auf Instagram mit dem Hashtag #PUMAWomen. Im Gegenzug spendet PUMA einen Euro an Women Win!<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Frauentag steht vor der T\u00fcr, und wir haben etwas ganz Besonderes vor! Wir werden M\u00e4dchen und Frauen im Sport auf unerwartete Weise unterst\u00fctzen... mit Schn\u00fcrsenkeln. Klingt verr\u00fcckt? Na ja, verr\u00fcckt gut vielleicht! Die Social-Media-Kampagne #PUMAWomen startet n\u00e4chste Woche, und hier ist, wie Sie sich beteiligen k\u00f6nnen...<\/p>","protected":false},"author":5,"featured_media":16878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15078,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-16854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":16854,"post_author":"5","post_date":"2020-02-28 08:15:17","post_date_gmt":"2020-02-28 07:15:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","post_title":"PUMA Power: Women Win, with Purple Laces","post_excerpt":"Women\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-power-women-win-with-purple-laces","to_ping":"","pinged":"","post_modified":"2025-09-19 14:56:18","post_modified_gmt":"2025-09-19 14:56:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=16854","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":16854,"author":"5","date":"2020-02-28 08:15:17","date_gmt":"2020-02-28 07:15:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","title":"PUMA Power: Frauen gewinnen, mit lila Schn\u00fcrsenkeln","excerpt":"Der Frauentag steht vor der T\u00fcr, und wir haben etwas ganz Besonderes vor! Wir werden M\u00e4dchen und Frauen im Sport auf unerwartete Weise unterst\u00fctzen... mit Schn\u00fcrsenkeln. Klingt verr\u00fcckt? Na ja, verr\u00fcckt gut vielleicht! Die Social-Media-Kampagne #PUMAWomen startet n\u00e4chste Woche, und hier ist, wie Sie sich beteiligen k\u00f6nnen...","status":"publish","password":"","name":"puma-power-women-win-with-purple-laces","modified":"2025-09-19 14:56:18","modified_gmt":"2025-09-19 14:56:18","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"28. Februar 2020 um 07:15","date_local":"28. 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