{"id":16676,"date":"2020-02-21T08:00:10","date_gmt":"2020-02-21T07:00:10","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=16676"},"modified":"2025-11-20T08:43:21","modified_gmt":"2025-11-20T08:43:21","slug":"things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives\/","title":{"rendered":"Dinge, die wir lieben: Wie recycelte Stoffe in PUMA-Schuhen und Trainingskleidung Familien helfen, ihr Leben wieder aufzubauen"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        Dinge, die wir lieben: Wie recycelte Stoffe in PUMA-Schuhen und Trainingskleidung Familien helfen, ihr Leben wieder aufzubauen\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"First Mile Taiwan\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Header_FirstMile.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthings-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthings-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthings-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Innovation am Freitag: Clevere, auf Nachhaltigkeit ausgerichtete Produkte, die Leben retten<\/h1>\n        <div class=\"articleintro\" >Dinge, die wir lieben: Recycelter Stoff in PUMA-Schuhen und Trainingskleidung hilft, Familien zu ern\u00e4hren und Kinder zu unterrichten<\/div>\n        <div class=\"date\">21. Februar 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Things we love: How recycled fabric in PUMA shoes and training gear is helping families to rebuild their lives&quot;, \"text\": &quot;We have no control over the circumstances we\\u2019re born into. Any of us could have just as easily popped into this planet in a family who collects trash for recycling for a living, where education is a luxury. But the world is shrinking. And technology is advancing. Meaning the shoes you buy in Paris could feed a family in Haiti. Or educate a child in the Taiwan. PUMA is teaming up with First Mile to make this a reality.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthings-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fthings-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Wir haben keine Kontrolle \u00fcber die Umst\u00e4nde, in die wir hineingeboren werden. Jeder von uns h\u00e4tte genauso gut in eine Familie hineingeboren werden k\u00f6nnen, die f\u00fcr ihren Lebensunterhalt M\u00fcll zum Recyceln sammelt und in der Bildung ein Luxus ist. Aber die Welt schrumpft. Und die Technologie schreitet voran. Das hei\u00dft, die Schuhe, die Sie in Paris kaufen, k\u00f6nnten eine Familie in Haiti ern\u00e4hren. Oder einem Kind in Taiwan eine Schulbildung erm\u00f6glichen. PUMA hat sich mit First Mile zusammengetan, um dies Wirklichkeit werden zu lassen.<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Erste Meile<\/strong> ist eine unglaubliche Organisation, <strong>an vorderster Front der Nachhaltigkeit<\/strong>. Das clevere Konzept, das geschaffen wurde, um anderen zu helfen und gleichzeitig den Plastikm\u00fcll zu reduzieren, findet bei Marken auf der ganzen Welt Anklang und erm\u00f6glicht es der Organisation, mehr und mehr Familien in Not zu helfen.<br\/>\n<br\/><strong>Wir freuen uns sehr, unsere neue Partnerschaft mit First Mile bekannt zu geben<\/strong>, mit einer Sportbekleidungskollektion aus recyceltem Kunststoff, die sich durch soziale Wirkung und menschliche Verbundenheit auszeichnet. Die Schuhe und Kleidungsst\u00fccke der Kollektion sind <strong>aus recyceltem Garn, das aus gesammelten Plastikflaschen hergestellt wurde<\/strong> im Netz der Ersten Meile.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Wir hoffen, dass jeder, der diese Kollektion kauft, ein gutes Gef\u00fchl beim Kauf hat, nicht nur, weil er sich f\u00fcr ein Produkt aus nachhaltigen Materialien entscheidet, sondern auch, weil er wei\u00df, dass die Unternehmer der ersten Meile mit diesem Produkt in Verbindung gebracht werden, weil es ihr Material ist, das darin verarbeitet wird. Je mehr wir die letzte Meile mit der ersten Meile verbinden k\u00f6nnen, desto leichter wird sich diese nachhaltige Bewegung fortsetzen k\u00f6nnen.<\/p>\n<br\/><br\/>Kelsey Halling, Leiterin der Partnerschaften bei First Mile<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevb6921151-a127-4a29-8b1a-c4fed5533e55\"><\/div>\n    <\/div>\n\t<div id=\"swipe_b6921151-a127-4a29-8b1a-c4fed5533e55\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"b6921151-a127-4a29-8b1a-c4fed5533e55\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan8.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan7.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan6.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan4.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.78125 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/FirstMile_Taiwan2.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextb6921151-a127-4a29-8b1a-c4fed5533e55\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Stefan Seidel, Head of Corporate Sustainability bei PUMA, sagt \u00fcber die Kollektion:<br\/>\n<br\/><em>Auch wenn einer der Hauptvorteile dieser Partnerschaft die soziale Wirkung ist, hat das Programm von PUMA und First Mile allein f\u00fcr die bis 2020 hergestellten Produkte mehr als 40 Tonnen Plastikm\u00fcll von Deponien und Ozeanen ferngehalten. Das bedeutet, dass 1.980.286 Plastikflaschen wiederverwendet wurden. Die Teile dieser gemeinsam gebrandeten Trainingskollektion reichen von Schuhen, T-Shirts, Shorts, Hosen und Jacken - alle Kleidungsst\u00fccke sind aus mindestens 83% bis sogar 100% aus dem nachhaltigeren Garn von First Mile hergestellt.<\/em><br\/>\n<br\/>Die Zusammenarbeit mit First Mile ist Teil von PUMAs Engagement f\u00fcr <strong>seine Umweltauswirkungen zu verringern<\/strong> und ihrem Verhaltenskodex gerecht zu werden <strong>\u201cF\u00fcr immer besser\u201d<\/strong>.<br\/>\n<br\/>Die innovative, auf Nachhaltigkeit ausgerichtete erste PUMA x FIRST MILE Trainingskollektion wird ab dem 21. Februar 2020 auf PUMA.com, in PUMA Stores und bei ausgew\u00e4hlten H\u00e4ndlern weltweit erh\u00e4ltlich sein. <strong>Wir sind dabei<\/strong>!<br\/>\n<br\/>\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Innovation trifft auf Nachhaltigkeit: Die PUMA x FIRST MILE Kollektion<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/BCuMHgDTXPM\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/BCuMHgDTXPM<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/BCuMHgDTXPM\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00dcber First Mile<\/h2>\n<p>The First Mile ist ein auf die Menschen ausgerichtetes Netzwerk, das die Mikro\u00f6konomie in Taiwan, Honduras und Haiti st\u00e4rkt, indem es Plastikflaschen sammelt, um nachhaltige Arbeitspl\u00e4tze zu schaffen und die Umweltverschmutzung zu verringern. Die Flaschen werden dann sortiert, gereinigt, geschreddert und zu Garn verarbeitet, das sp\u00e4ter zur Herstellung von Produkten verwendet wird, die von der ersten Meile an einen echten Beitrag leisten.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Nachhaltigkeit @PUMA<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row articleMulti4 spacing\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wir haben keine Kontrolle \u00fcber die Umst\u00e4nde, in die wir hineingeboren werden. Jeder von uns h\u00e4tte genauso gut in eine Familie hineingeboren werden k\u00f6nnen, die f\u00fcr ihren Lebensunterhalt M\u00fcll zum Recyceln sammelt und in der Bildung ein Luxus ist. Aber die Welt schrumpft. Und die Technologie schreitet voran. Das hei\u00dft, die Schuhe, die Sie in Paris kaufen, k\u00f6nnten eine Familie in Haiti ern\u00e4hren. Oder einem Kind in Taiwan eine Schulbildung erm\u00f6glichen. PUMA hat sich mit First Mile zusammengetan, um dies Wirklichkeit werden zu lassen.<\/p>","protected":false},"author":5,"featured_media":16701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12998,"meta-headline":"Innovation Friday: Clever, Sustainability-Focused Products that Save Lives","footnotes":""},"categories":[6],"class_list":["post-16676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":16676,"post_author":"5","post_date":"2020-02-21 08:00:10","post_date_gmt":"2020-02-21 07:00:10","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":16701},\"headline\":\"Innovation Friday: Clever, Sustainability-Focused Products that Save Lives\",\"content\":\"Things we love: Recycled fabric in PUMA shoes and training gear helps feed families and educate children\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;We have no control over the circumstances we\\u0026rsquo;re born into. Any of us could have just as easily popped into this planet in a family who collects trash for recycling for a living, where education is a luxury. But the world is shrinking. And technology is advancing. Meaning the shoes you buy in Paris could feed a family in Haiti. Or educate a child in the Taiwan. PUMA is teaming up with First Mile to make this a reality.\\u0026lt;\/strong\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;First Mile\\u0026lt;\/strong\\u0026gt; is an incredible organization, \\u0026lt;strong\\u0026gt;at the forefront of sustainability\\u0026lt;\/strong\\u0026gt;. Created to help others, while at the same time reducing plastic waste, the clever concept is catching on with brands across the world, allowing the organization to help more and more families in need.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;We\\u0026rsquo;re super excited to announce our new partnership with First Mile\\u0026lt;\/strong\\u0026gt;, featuring a sportswear collection made from recycled plastic, rooted in social impact and human connection. The shoes and apparel in the collection are \\u0026lt;strong\\u0026gt;made from recycled yarn manufactured from plastic bottles collected\\u0026lt;\/strong\\u0026gt; in the First Mile network.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it\\u0026rsquo;s their material going into it. The more we can connect that last mile with the first mile, the easier this sustainable movement will be able to continue.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Kelsey Halling, Head of Partnerships at First Mile\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-slider {\"images\":[{\"id\":16690},{\"id\":16691},{\"id\":16692},{\"id\":16693},{\"id\":16694},{\"id\":16695},{\"id\":16696}],\"showCaptions\":[false,false,false,false,false,false,false],\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Stefan Seidel, Head of Corporate Sustainability for PUMA says of the collection:\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused. The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets\\u0026mdash;all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The collaboration with First Mile is part of PUMA\\u0026rsquo;s commitment to \\u0026lt;strong\\u0026gt;reduce its environmental impact\\u0026lt;\/strong\\u0026gt; and live up to its code of being \\u0026lt;strong\\u0026gt;\\u0026ldquo;Forever Better\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The innovative, sustainability-focused\\u0026nbsp;first PUMA x FIRST MILE training collection will be available starting February 21st, 2020, in PUMA.com, PUMA Stores, and selected retailers worldwide. \\u0026lt;strong\\u0026gt;Count us in\\u0026lt;\/strong\\u0026gt;!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Innovation Meets Sustainability: The PUMA x FIRST MILE Collection\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-video {\"id\":\"BCuMHgDTXPM\",\"title\":\"Innovation Meets Sustainability: The PUMA x FIRST MILE Collection\",\"style\":\"Wide\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;About First Mile\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;The First Mile is a people-focused network that strengthens micro-economies in Taiwan, Honduras, and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded, and turned into yarn, which is later used to create products with purpose that truly empower from the first mile forward.\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"Sustainability @PUMA\",\"mode\":\"manual\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"category\":[],\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"Sustainability @PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":3287},{\"id\":12336},{\"id\":12030},{\"id\":11838}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Things we love: How recycled fabric in PUMA shoes and training gear is helping families to rebuild their lives","post_excerpt":"We have no control over the circumstances we\u2019re born into. Any of us could have just as easily popped into this planet in a family who collects trash for recycling for a living, where education is a luxury. But the world is shrinking. And technology is advancing. Meaning the shoes you buy in Paris could feed a family in Haiti. Or educate a child in the Taiwan. PUMA is teaming up with First Mile to make this a reality.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"things-we-love-how-recycled-fabric-in-puma-shoes-and-training-gear-is-helping-families-to-rebuild-their-lives","to_ping":"","pinged":"","post_modified":"2025-11-20 08:43:21","post_modified_gmt":"2025-11-20 08:43:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=16676","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":16676,"author":"5","date":"2020-02-21 08:00:10","date_gmt":"2020-02-21 07:00:10","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":16701},\"headline\":\"Innovation Friday: Clever, Sustainability-Focused Products that Save Lives\",\"content\":\"Things we love: Recycled fabric in PUMA shoes and training gear helps feed families and educate children\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;We have no control over the circumstances we\\u0026rsquo;re born into. Any of us could have just as easily popped into this planet in a family who collects trash for recycling for a living, where education is a luxury. But the world is shrinking. And technology is advancing. Meaning the shoes you buy in Paris could feed a family in Haiti. Or educate a child in the Taiwan. PUMA is teaming up with First Mile to make this a reality.\\u0026lt;\/strong\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;First Mile\\u0026lt;\/strong\\u0026gt; is an incredible organization, \\u0026lt;strong\\u0026gt;at the forefront of sustainability\\u0026lt;\/strong\\u0026gt;. Created to help others, while at the same time reducing plastic waste, the clever concept is catching on with brands across the world, allowing the organization to help more and more families in need.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;We\\u0026rsquo;re super excited to announce our new partnership with First Mile\\u0026lt;\/strong\\u0026gt;, featuring a sportswear collection made from recycled plastic, rooted in social impact and human connection. The shoes and apparel in the collection are \\u0026lt;strong\\u0026gt;made from recycled yarn manufactured from plastic bottles collected\\u0026lt;\/strong\\u0026gt; in the First Mile network.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it\\u0026rsquo;s their material going into it. The more we can connect that last mile with the first mile, the easier this sustainable movement will be able to continue.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Kelsey Halling, Head of Partnerships at First Mile\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-slider {\"images\":[{\"id\":16690},{\"id\":16691},{\"id\":16692},{\"id\":16693},{\"id\":16694},{\"id\":16695},{\"id\":16696}],\"showCaptions\":[false,false,false,false,false,false,false],\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Stefan Seidel, Head of Corporate Sustainability for PUMA says of the collection:\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused. The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets\\u0026mdash;all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The collaboration with First Mile is part of PUMA\\u0026rsquo;s commitment to \\u0026lt;strong\\u0026gt;reduce its environmental impact\\u0026lt;\/strong\\u0026gt; and live up to its code of being \\u0026lt;strong\\u0026gt;\\u0026ldquo;Forever Better\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The innovative, sustainability-focused\\u0026nbsp;first PUMA x FIRST MILE training collection will be available starting February 21st, 2020, in PUMA.com, PUMA Stores, and selected retailers worldwide. \\u0026lt;strong\\u0026gt;Count us in\\u0026lt;\/strong\\u0026gt;!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Innovation Meets Sustainability: The PUMA x FIRST MILE Collection\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-video {\"id\":\"BCuMHgDTXPM\",\"title\":\"Innovation Meets Sustainability: The PUMA x FIRST MILE Collection\",\"style\":\"Wide\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;About First Mile\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;The First Mile is a people-focused network that strengthens micro-economies in Taiwan, Honduras, and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded, and turned into yarn, which is later used to create products with purpose that truly empower from the first mile forward.\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"Sustainability @PUMA\",\"mode\":\"manual\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"category\":[],\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"Sustainability @PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":3287},{\"id\":12336},{\"id\":12030},{\"id\":11838}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Dinge, die wir lieben: Wie recycelte Stoffe in PUMA-Schuhen und Trainingskleidung Familien helfen, ihr Leben wieder aufzubauen","excerpt":"Wir haben keine Kontrolle \u00fcber die Umst\u00e4nde, in die wir hineingeboren werden. Jeder von uns h\u00e4tte genauso gut in eine Familie hineingeboren werden k\u00f6nnen, die f\u00fcr ihren Lebensunterhalt M\u00fcll zum Recyceln sammelt und in der Bildung ein Luxus ist. Aber die Welt schrumpft. Und die Technologie schreitet voran. Das hei\u00dft, die Schuhe, die Sie in Paris kaufen, k\u00f6nnten eine Familie in Haiti ern\u00e4hren. Oder einem Kind in Taiwan eine Schulbildung erm\u00f6glichen. PUMA hat sich mit First Mile zusammengetan, um dies Wirklichkeit werden zu lassen.","status":"publish","password":"","name":"Dinge, die wir lieben \u2013 Wie recycelte Stoffe in Puma-Schuhen und Trainingsbekleidung Familien dabei helfen, ihr Leben wieder aufzubauen","modified":"2025-11-20 08:43:21","modified_gmt":"2025-11-20 08:43:21","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"21. Februar 2020 um 07:00","date_local":"21. 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