{"id":15076,"date":"2019-11-22T16:20:32","date_gmt":"2019-11-22T15:20:32","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=15076"},"modified":"2025-09-19T14:57:11","modified_gmt":"2025-09-19T14:57:11","slug":"puma-unveils-the-future-flash-featuring-a-player-inspired-design","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-unveils-the-future-flash-featuring-a-player-inspired-design\/","title":{"rendered":"PUMA stellt den FUTURE Flash vor - mit einem von Spielern inspirierten Design"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        PUMA stellt den FUTURE Flash vor - mit einem von Spielern inspirierten Design\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H2-FUTURE-Flash.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-unveils-the-future-flash-featuring-a-player-inspired-design%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-unveils-the-future-flash-featuring-a-player-inspired-design%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-unveils-the-future-flash-featuring-a-player-inspired-design\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-unveils-the-future-flash-featuring-a-player-inspired-design%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >St\u00fcrmer, bereit, die Verteidigung zu zerst\u00f6ren?<\/h1>\n        <div class=\"articleintro\" >PUMA stellt den FUTURE Flash vor - mit einem von Spielern inspirierten Design<\/div>\n        <div class=\"date\">22. November 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA unveils the FUTURE Flash \\u2013 featuring a player-inspired design&quot;, \"text\": &quot;Designers at PUMA ask themselves, \\u201cHow can we help football players to be more reactive and unpredictable, making the most of every game?\\u201d\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-unveils-the-future-flash-featuring-a-player-inspired-design\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-unveils-the-future-flash-featuring-a-player-inspired-design\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-unveils-the-future-flash-featuring-a-player-inspired-design\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-unveils-the-future-flash-featuring-a-player-inspired-design%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-unveils-the-future-flash-featuring-a-player-inspired-design%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Die Designer von PUMA fragen sich: \"Wie k\u00f6nnen wir Fu\u00dfballspielern helfen, reaktionsf\u00e4higer und unberechenbarer zu sein und das Beste aus jedem Spiel zu machen?\"<\/span>\n<span class=\"textStyle_intro\"><\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Die offensichtliche Antwort kam in Form einer weiteren Frage: Wer k\u00f6nnte diese Fragen besser angehen als die Akteure selbst?<br\/>\n<br\/>Unter der Leitung des ehemaligen Fu\u00dfballers und PUMA-Botschafters Thierry Henry hat PUMA Spieler wie Antoine Griezmann, Luis Su\u00e1rez, Samuel Umtiti, Dzsenifer Marozs\u00e1n und Jan Oblak angesprochen.<br\/>\n<br\/>\u00a0<br\/>\n<style>.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}<\/style>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CCpRGWaQjQM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Wann wurde der FUTURE Flash eingef\u00fchrt?<\/strong>\n<br\/>Nach der offiziellen Ank\u00fcndigung am 17. November fand in Barcelona eine Er\u00f6ffnungsveranstaltung statt, bei der das Kernteam der Star-Fu\u00dfballer auf der B\u00fchne begr\u00fc\u00dft wurde und wichtige Einblicke in ihre dynamischen Bewegungen gew\u00e4hrte.<br\/>\n<br\/>PUMA veranstaltete das Event in Barcelona und lud die weltweiten Medien, die wichtigsten Einzelh\u00e4ndler und einflussreiche Pers\u00f6nlichkeiten ein, an der Veranstaltung teilzunehmen und mehr \u00fcber die aufregende neue <strong>FUTURE Flash<\/strong>, Die PUMA-Innovation stiehlt einmal mehr die Show.<br\/>\n<br\/>Die Spieler traten auch im Wettbewerb gegeneinander an <strong>interaktives Spielfeld<\/strong>, wo sie in der Lage waren <strong>ihre Beweglichkeit unter Beweis stellen<\/strong> an die Teilnehmer. Diese intelligente B\u00fcndelung ist genau das, was genutzt wurde, um die bisher fortschrittlichste FUTURE FLASH-Boot zu f\u00f6rdern und letztlich den Weg zu ebnen f\u00fcr <strong>bessere Mobilit\u00e4t f\u00fcr den modernen Spieler<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Heutzutage sind die Verteidiger athletischer und taktischer und zwingen die St\u00fcrmer, sich anzupassen. Das Ergebnis ist eine neue Art von Spielern, die intelligenter und pr\u00e4gnanter sind, da sie den Raum besser nutzen und aus neuen Winkeln angreifen.<\/p>\n<br\/><br\/>Gary Dixon, Leiter der Gesch\u00e4ftseinheit Marketing Teamsport bei PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong><strong>Was zeichnet den Stiefel aus?<\/strong> <\/strong><br\/>\n<br\/>Die technische <strong>Wabendesign<\/strong> ist flexibel und passt sich der nat\u00fcrlichen Bewegung des Fu\u00dfes an, sodass er schnell auf die Bewegungen unserer Spieler auf dem Spielfeld reagiert. \u00c4hnlich wie PUMAs FUTURE-Schuhe ist der Flash mit der anpassungsf\u00e4higen NETFIT-Technologie ausgestattet, die unendlich viele M\u00f6glichkeiten der Schn\u00fcrung bietet. Er sitzt auf einem d\u00fcnneren, leichteren und flexibleren, vollst\u00e4ndig gestrickten Obermaterial, das die Passform und Stabilit\u00e4t verbessert. Schl\u00fcsselzonen wie der untere oder der gesamte Rist sind mit einer verbesserten GripControl Pro-Schicht versehen, um die Ballkontrolle in den wichtigsten Aufprallzonen zu verbessern.<br\/>\n<br\/><strong>(Wir bem\u00fchen uns um ein Video von der Veranstaltung, also schauen Sie bald wieder vorbei!)<\/strong><br\/>\n<br\/>Bist du bereit, die Abwehr zu vernichten? Der PUMA FUTURE Flash ist in PUMA Stores, auf PUMA.com und bei f\u00fchrenden Fu\u00dfballh\u00e4ndlern weltweit erh\u00e4ltlich.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >soccer.com Bericht \u00fcber den FUTURE Flash<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/CK8j754aVEk\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/CK8j754aVEk<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/CK8j754aVEk\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M1-FUTURE-Flash.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"9178\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Wie Sie Ihre zuk\u00fcnftigen Stiefel schn\u00fcren<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEine perfekte Passform ist das, was sich auf dem Spielfeld auszahlt, wenn es um den perfekten Fu\u00dfballschuh geht. Mit unserer NETFIT-Technologie, die wir auf den PUMA FUTURE angewendet haben, geht es nicht mehr um den perfekten Schuh, sondern um die perfekte Schn\u00fcrung.\n\u00a0\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Designer von PUMA fragen sich: \"Wie k\u00f6nnen wir Fu\u00dfballspielern helfen, reaktionsf\u00e4higer und unberechenbarer zu sein und das Beste aus jedem Spiel zu machen?\"<\/p>","protected":false},"author":4,"featured_media":15156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":15571,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-15076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":15076,"post_author":"4","post_date":"2019-11-22 16:20:32","post_date_gmt":"2019-11-22 15:20:32","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H2-FUTURE-Flash.jpg\",\"filesize\":169185,\"sizes\":{\"medium\":{\"file\":\"H2-FUTURE-Flash-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13372},\"large\":{\"file\":\"H2-FUTURE-Flash-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118427},\"thumbnail\":{\"file\":\"H2-FUTURE-Flash-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7051},\"medium_large\":{\"file\":\"H2-FUTURE-Flash-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":68969},\"trp-custom-language-flag\":{\"file\":\"H2-FUTURE-Flash-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":434}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H2-FUTURE-Flash.jpg\",\"title\":\"H2-FUTURE-Flash\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Strikers, ready to devastate defenses?\",\"content\":\"PUMA unveils the FUTURE Flash \u2013 featuring a player-inspired design\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDesigners at PUMA ask themselves, \u201cHow can we help football players to be more reactive and unpredictable, making the most of every game?\u201d\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The obvious answer came in the form of another question: Who better than actual players to tackle these issues?\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With former football player and PUMA ambassador Thierry Henry guiding the way, PUMA reached out to players like Antoine Griezmann, Luis Su\u00e1rez, Samuel Umtiti, Dzsenifer Marozs\u00e1n, and Jan Oblak.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/CCpRGWaQjQM\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWhen was the FUTURE Flash launched?\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Following the official announcement on November 17th a launch event was held in Barcelona, where the core team of star football athletes were welcomed onto the stage, revealing key insights into their dynamic movements.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;PUMA hosted the event in Barcelona, inviting worldwide media, key retailers and tier one influencers to take part and learn more about the exciting new \\u0026lt;strong\\u0026gt;FUTURE Flash\\u0026lt;\/strong\\u0026gt;, with PUMA innovation once again stealing the show.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The players also competed against each other on the \\u0026lt;strong\\u0026gt;interactive pitch\\u0026lt;\/strong\\u0026gt;, where they were able to \\u0026lt;strong\\u0026gt;showcase their agility\\u0026lt;\/strong\\u0026gt; to the attendees. This smartly pooled is precisely what was used to promote the most advanced FUTURE FLASH boot to-date, ultimately paving the way for \\u0026lt;strong\\u0026gt;better mobility for the modern player\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eNowadays, defenders are more athletic and tactical, pushing strikers to adapt. The result is a new breed of players who are more intelligent and incisive, in the sense that they make better use of space and attack from new angles.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eGary Dixon, Head of Business Unit Marketing Teamsport at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;What sets the boot apart?\\u0026lt;\/strong\\u0026gt; \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The engineered \\u0026lt;strong\\u0026gt;honeycomb design\\u0026lt;\/strong\\u0026gt; is flexible and adapts with the natural movement of the foot, quickly reacting to our players\u2019 movements on the pitch. Similar to PUMA\u2019s FUTURE boots, the Flash comes with the adaptable NETFIT technology that allows infinite lacing options. It sits on a thinner, lighter and more flexible fully knitted upper, which enhances fit and stability. Key strike zones, such as the low or full instep, are molded with an enhanced GripControl Pro layer, to improve ball control in the key impact zones.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;(We\u2019re working our connections to get you a video of the event, so check back soon!)\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ready to devastate defenses? The PUMA FUTURE Flash is available in PUMA Stores, PUMA.com and leading football retailers worldwide.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"soccer.com Review on the FUTURE Flash\"} \/--><!-- wp:puma\/row-video {\"id\":\"CK8j754aVEk\",\"title\":\"soccer.com Review on the FUTURE Flash\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single 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\/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":9178}],\"aspect\":\"1\"} \/-->","post_title":"PUMA unveils the FUTURE Flash \u2013 featuring a player-inspired design","post_excerpt":"Designers at PUMA ask themselves, \u201cHow can we help football players to be more reactive and unpredictable, making the most of every game?\u201d\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-unveils-the-future-flash-featuring-a-player-inspired-design","to_ping":"","pinged":"","post_modified":"2025-09-19 14:57:11","post_modified_gmt":"2025-09-19 14:57:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=15076","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":15076,"author":"4","date":"2019-11-22 16:20:32","date_gmt":"2019-11-22 15:20:32","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H2-FUTURE-Flash.jpg\",\"filesize\":169185,\"sizes\":{\"medium\":{\"file\":\"H2-FUTURE-Flash-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13372},\"large\":{\"file\":\"H2-FUTURE-Flash-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118427},\"thumbnail\":{\"file\":\"H2-FUTURE-Flash-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7051},\"medium_large\":{\"file\":\"H2-FUTURE-Flash-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":68969},\"trp-custom-language-flag\":{\"file\":\"H2-FUTURE-Flash-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":434}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H2-FUTURE-Flash.jpg\",\"title\":\"H2-FUTURE-Flash\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Strikers, ready to devastate defenses?\",\"content\":\"PUMA unveils the FUTURE Flash \u2013 featuring a player-inspired design\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDesigners at PUMA ask themselves, \u201cHow can we help football players to be more reactive and unpredictable, making the most of every game?\u201d\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The obvious answer came in the form of another question: Who better than actual players to tackle these issues?\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With former football player and PUMA ambassador Thierry Henry guiding the way, PUMA reached out to players like Antoine Griezmann, Luis Su\u00e1rez, Samuel Umtiti, Dzsenifer Marozs\u00e1n, and Jan Oblak.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/CCpRGWaQjQM\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWhen was the FUTURE Flash launched?\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Following the official announcement on November 17th a launch event was held in Barcelona, where the core team of star football athletes were welcomed onto the stage, revealing key insights into their dynamic movements.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;PUMA hosted the event in Barcelona, inviting worldwide media, key retailers and tier one influencers to take part and learn more about the exciting new \\u0026lt;strong\\u0026gt;FUTURE Flash\\u0026lt;\/strong\\u0026gt;, with PUMA innovation once again stealing the show.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The players also competed against each other on the \\u0026lt;strong\\u0026gt;interactive pitch\\u0026lt;\/strong\\u0026gt;, where they were able to \\u0026lt;strong\\u0026gt;showcase their agility\\u0026lt;\/strong\\u0026gt; to the attendees. This smartly pooled is precisely what was used to promote the most advanced FUTURE FLASH boot to-date, ultimately paving the way for \\u0026lt;strong\\u0026gt;better mobility for the modern player\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eNowadays, defenders are more athletic and tactical, pushing strikers to adapt. The result is a new breed of players who are more intelligent and incisive, in the sense that they make better use of space and attack from new angles.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eGary Dixon, Head of Business Unit Marketing Teamsport at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;What sets the boot apart?\\u0026lt;\/strong\\u0026gt; \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The engineered \\u0026lt;strong\\u0026gt;honeycomb design\\u0026lt;\/strong\\u0026gt; is flexible and adapts with the natural movement of the foot, quickly reacting to our players\u2019 movements on the pitch. Similar to PUMA\u2019s FUTURE boots, the Flash comes with the adaptable NETFIT technology that allows infinite lacing options. It sits on a thinner, lighter and more flexible fully knitted upper, which enhances fit and stability. Key strike zones, such as the low or full instep, are molded with an enhanced GripControl Pro layer, to improve ball control in the key impact zones.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;(We\u2019re working our connections to get you a video of the event, so check back soon!)\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ready to devastate defenses? The PUMA FUTURE Flash is available in PUMA Stores, PUMA.com and leading football retailers worldwide.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"soccer.com Review on the FUTURE Flash\"} \/--><!-- wp:puma\/row-video {\"id\":\"CK8j754aVEk\",\"title\":\"soccer.com Review on the FUTURE Flash\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/11\/M1-FUTURE-Flash.jpg\",\"filesize\":199097,\"sizes\":{\"medium\":{\"file\":\"M1-FUTURE-Flash-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17411},\"large\":{\"file\":\"M1-FUTURE-Flash-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":158506},\"thumbnail\":{\"file\":\"M1-FUTURE-Flash-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7814},\"trp-custom-language-flag\":{\"file\":\"M1-FUTURE-Flash-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":369}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15079,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M1-FUTURE-Flash.jpg\",\"title\":\"M1-FUTURE-Flash\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"PUMA FUTURE Flash\"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/11\/M1-FUTURE-Flash.jpg\",\"filesize\":199097,\"sizes\":{\"medium\":{\"file\":\"M1-FUTURE-Flash-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17411},\"large\":{\"file\":\"M1-FUTURE-Flash-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":158506},\"thumbnail\":{\"file\":\"M1-FUTURE-Flash-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7814},\"trp-custom-language-flag\":{\"file\":\"M1-FUTURE-Flash-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":369}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15079,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M1-FUTURE-Flash.jpg\",\"title\":\"M1-FUTURE-Flash\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":9178}],\"aspect\":\"1\"} \/-->","title":"PUMA stellt den FUTURE Flash vor - mit einem von Spielern inspirierten Design","excerpt":"Die Designer von PUMA fragen sich: \"Wie k\u00f6nnen wir Fu\u00dfballspielern helfen, reaktionsf\u00e4higer und unberechenbarer zu sein und das Beste aus jedem Spiel zu machen?\"","status":"publish","password":"","name":"Puma pr\u00e4sentiert den Future Flash mit einem von Spielern inspirierten Design","modified":"2025-09-19 14:57:11","modified_gmt":"2025-09-19 14:57:11","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"22. November 2019 um 15:20","date_local":"22. 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